★ Sales from GA4 · All other metrics from BigQuery
Performance Summary — 21 Jul 2026
TCC (end of period)
21,689
YoY +13.9%MoM +3.2%
FYTD Activations
1,259
YoY +3.0%
FYTD Sales (GA4)
1,197
YoY +7.9%
FYTD GTV (ex-GST)
$1,134,298
YoY +10.9%
MTD Activations
1,259
YoY +3.0%MoM +12.4%
MTD GTV (ex-GST)
$1,134,298
YoY +10.9%MoM -2.4%
✓ What's Working Well
TCC reached 21,689 connected customers as at 21 Jul, up 2,643 YoY (+13.9%) and 666 MoM (+3.2%) — the base keeps expanding.
FYTD GTV $1,134,298 vs $1,022,736 last year, +$111,562 (+10.9% YoY).
FYTD sales 1,197 items (GA4) vs 1,109 PY (+7.9% YoY); also +3.2% vs June MTD.
MTD activations 1,259 vs 1,222 PY (+3.0% YoY) and +12.4% vs June MTD (+139 connections).
Yesterday sales 63 items vs 53 a year ago and a month ago (+18.9%).
Gold+ dominates the new-activation mix (908 of 1,259 MTD, ~72%%) — the plan migration is working.
⚠ What Needs Watching
Yesterday activations 29 (reflects LAD 20 Jul) vs 47 PY (-38.3%) and 44 MoM (-34.1%) — a single day is volatile; watch the trend, not the day.
MTD GTV -2.4% MoM ($1,134,298 vs $1,161,974 June) — billing-cycle timing; still +10.9% YoY.
Yesterday derived disconnections 378 (CY) exceed PY 136 and MoM 86 — derived (Activations + PTCC − TCC), sensitive to overnight invoice-data freshness; not a settled churn figure.
GTV for 21 Jul (CY) not yet loaded (latest invoice date 20 Jul); YoY shown N/A and will settle next run.
Legacy Silver/Gold/Bronze plans fall sharply YoY as customers migrate to Gold+ (Silver MTD 68 vs 586, −88%%) — expected mix-shift; monitor total volume.
★ Sales from GA4 · All other metrics from BigQuery
Yesterday — 21 Jul 2026 (CY reflects LAD 20 Jul)
YoY MoM
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
63
53
+10
+18.9%
53
+10
+18.9%
Activations
29CY = LAD 20 Jul
47
-18
-38.3%
44
-15
-34.1%
Disconnections(Activations + PTCC − TCC) ⁽ᵃ⁾
378
136
+242
+177.9%
86
+292
+339.5%
GTV (ex-GST)
pending21 Jul invoices not yet loaded
$120,574
N/A
N/A
$80,863
N/A
N/A
TCC (end of period — 21 Jul)
21,689
19,046
+2,643
+13.9%
21,023
+666
+3.2%
PTCC (prev day published — 20 Jul) ⁽⁵⁾
22,038
19,135
+2,903
+15.2%
21,065
+973
+4.6%
Plans activated — all plans (CY = LAD 20 Jul)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
23
0
+23
new
Gold MTM
4
12
-8
-66.7%
Platinum MTM
1
0
+1
new
Bronze MTM
1
9
-8
-88.9%
Silver MTM
0
26
-26
-100.0%
Total
29
47
-18
-38.3%
★ Sales from GA4 · All other metrics from BigQuery
Month to Date — 1–21 Jul 2026
YoY MoM
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,197
1,109
+88
+7.9%
1,160
+37
+3.2%
Activations
1,259
1,222
+37
+3.0%
1,120
+139
+12.4%
Disconnections⚠ floor (45-day lag)
311
503
-192
-38.2%
610
-299
-49.0%
GTV (ex-GST)
$1,134,298
$1,022,736
+$111,562
+10.9%
$1,161,974
-$27,675
-2.4%
TCC (end of period)
21,689
19,046
+2,643
+13.9%
21,023
+666
+3.2%
Plans activated — all plans
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
908
0
+908
new
Gold MTM
178
400
-222
-55.5%
Silver MTM
68
586
-518
-88.4%
Bronze MTM
59
197
-138
-70.1%
Platinum MTM
28
23
+5
+21.7%
Diamond MTM
18
16
+2
+12.5%
Total
1,259
1,222
+37
+3.0%
★ Sales from GA4 · All other metrics from BigQuery
Financial Year to Date — 1–21 Jul 2026 (FY27)
Metric
CY
PY
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
1,197
1,109
+88
+7.9%
Activations
1,259
1,222
+37
+3.0%
Disconnections⚠ floor (45-day lag)
311
503
-192
-38.2%
GTV (ex-GST)
$1,134,298
$1,022,736
+$111,562
+10.9%
TCC (end of period)
21,689
19,046
+2,643
+13.9%
Plans activated — all plans
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
908
0
+908
new
Gold MTM
178
400
-222
-55.5%
Silver MTM
68
586
-518
-88.4%
Bronze MTM
59
197
-138
-70.1%
Platinum MTM
28
23
+5
+21.7%
Diamond MTM
18
16
+2
+12.5%
Total
1,259
1,222
+37
+3.0%
TCC + GTV (ex-GST) — monthly
Blue line: end-of-month TCC (NIC+PIC). Green bars: monthly GTV ex-GST. Final point = today (MTD, orange). Mar 25* substitutes Apr-2025 GTV for the Mar-2025 bulk-rebill anomaly (~$21.26M).
3-Year Trends
A. Monthly Sales (GA4)
B. Monthly Connections (Activations)
C. Quarterly Connections (Activations)
D. Monthly Activations by Plan Tier
E. TCC by Plan Tier
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections (yesterday) derived: Activations + PTCC − TCC. CY: 29 + 22038 − 21689 = 378. PY: 47 + 19135 − 19046 = 136. MoM: 44 + 21065 − 21023 = 86. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate BigQuery invoice data arrived overnight (data-freshness artefact); all values here are positive. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁴⁾ GTV anomaly: a bulk-rebill event inflated Mar-2025 GTV to ~$21.26M; PY periods covering Mar-2025 are adjusted by substituting Apr-2025 GTV. No metric-table PY period this run covers Mar-2025, so no table adjustment was required; the TCC + GTV chart substitutes the Mar-2025 bar (labelled Mar 25*).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.
MTD disconnections use invoice-cycle churn with a 45-day-lag floor (recent periods undercounted). Generated 22 Jul 2026 (Melbourne). Data date: TCC as at 21 Jul; activations CY reflect LAD 20 Jul (1-day activation lag).