Reference date 4 Aug 2026 · generated 5 Aug 2026 (Australia/Melbourne) · Sales from GA4, all other metrics from BigQuery
Performance Summary — 4 Aug 2026
⚠ Data freshness: August invoice data is only partly loaded — the latest invoice date is 3 Aug, and only 2 Aug (120 invoices) and 3 Aug (253) are present against a normal ~800–1,000 per issuing day. TCC, GTV and derived disconnections for 4 Aug are therefore understated/inflated. Activations and Sales are unaffected.
TCC (end of period)
21,359
YoY +8.5%MoM +1.4%
FYTD Activations
2,225
YoY +10.0%
FYTD Sales (GA4)
2,033
YoY +11.0%
FYTD GTV (ex-GST)
$1,613,170
YoY +1.9%
MTD Activations
193
YoY -16.5%MoM -50.5%
MTD GTV (ex-GST)
$26,604
YoY -88.3%MoM -82.3%
✓ What’s Working Well
FYTD activations ahead of last year — 2,225 vs 2,023 PY, +202 (+10.0%).
FYTD sales (GA4) up — 2,033 vs 1,832 PY, +201 (+11.0%).
TCC base materially larger YoY — 21,359 vs 19,678 at 4 Aug last year, +1,681 (+8.5%). Also up +304 (+1.4%) on 4 Jul.
FYTD GTV ahead — $1,613,170 vs $1,582,417 PY, +$30,753 (+1.9%) — and that is despite August invoices being only partly loaded.
Yesterday’s activations beat PY — 69 (LAD 3 Aug) vs 62 on 4 Aug PY, +7 (+11.3%).
MTD sales ahead of PY — 205 vs 192 for the same 1–4 Aug window, +13 (+6.8%).
Gold+ is carrying the mix — 1,608 of 2,225 FYTD activations (72.3%) on a plan that did not exist a year ago; 138 of 193 MTD (71.5%) and 49 of 69 yesterday (71.0%).
FYTD churn flat on a bigger base — 779 invoice-cycle disconnections vs 782 PY (-0.4%) while the connected base is ~8.5% larger.
⚠ What Needs Watching
⚠ August invoice data is materially incomplete — this is the dominant caveat today. Only 2 Aug (120 invoices) and 3 Aug (253) have landed; 1 Aug and 4 Aug are entirely absent, versus a typical ~800–1,000 invoices per issuing day. Latest invoice date (LID) is 3 Aug, one day behind 4 Aug. Every invoice-derived figure below is depressed by this.
TCC understated as a direct result — 21,359 vs 22,233 published yesterday (-874) and vs 22,420 at 31 Jul month-end. TCC is NIC + PIC, and NIC depends on a complete trailing-month invoice window. Treat today’s TCC as provisional, not as a real 1,000-customer loss.
Derived yesterday disconnections of 943 are an artefact, not churn — 69 + 22,233 − 21,359. The number is inflated one-for-one by the TCC understatement above. Real daily churn has been running well under 100.
MTD GTV $26,604 vs $226,724 PY (-88.3%) and yesterday GTV of $0 vs $108,012 PY — both are the invoice-load gap, not lost revenue. July closed at $1,586,566, a record month.
MTD activations behind on both comparisons — 193 vs 231 PY (-16.5%) and vs 390 for 1–4 Jul (-50.5%). The MoM gap partly reflects an exceptionally strong July (2,032 activations, the highest month in three years), but the PY gap is real and worth watching over the next week.
Yesterday’s sales below PY — 49 vs 58 (-15.5%). Single-day noise, but the 4 Jul MoM comparison (33) shows how volatile daily volumes are.
Legacy tiers still shrinking fast — FYTD Silver activations 119 vs 961 PY (−87.6%) and Gold 327 vs 680 (−51.9%). Largely intentional cannibalisation by Gold+, but it leaves the book concentrated in a single plan.
PY yesterday disconnections compute to -224 (62 + 19,392 − 19,678). A negative derived value means settled invoice data shifted the trailing window; shown in grey rather than coloured as a win.
Yesterday — 4 Aug 2026
★ Sales from GA4 · All other metrics from BigQuery
⚠ Data freshness: August invoice data is only partly loaded — the latest invoice date is 3 Aug, and only 2 Aug (120 invoices) and 3 Aug (253) are present against a normal ~800–1,000 per issuing day. TCC, GTV and derived disconnections for 4 Aug are therefore understated/inflated. Activations and Sales are unaffected.
YoY (vs prior year)MoM (vs prior month)
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
4 Aug
4 Aug '25
4 Jul
Sales (GA4) ⁾³ⁿ
49
58
-9
-15.5%
33
+16
+48.5%
Activations
69
CY reflects LAD 3 Aug
62
+7
+11.3%
92
-23
-25.0%
Disconnections ⁾ᵃⁿ
(Activations + PTCC − TCC)
943
-224
+1,167
+521.0%
151
+792
+524.5%
GTV (ex-GST) ⁾ᵇⁿ
$0
$108,012
-$108,012
-100.0%
$66,519
-$66,519
-100.0%
TCC (end of period — 4 Aug)
21,359
19,678
+1,681
+8.5%
21,055
+304
+1.4%
PTCC (previous day’s published TCC — 3 Aug) ⁾⁵ⁿ
22,233
19,392
+2,841
+14.7%
21,114
+1,119
+5.3%
Plans activated — all plans (CY = LAD 3 Aug)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
49
0
+49
new
Gold MTM
15
20
-5
-25.0%
Bronze MTM
4
10
-6
-60.0%
Silver MTM
1
31
-30
-96.8%
Diamond MTM
0
1
-1
−100.0%
Total
69
62
+7
+11.3%
⁾³ⁿ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁾ᵃⁿ Disconnections derived formula: Activations + PTCC − TCC. CY: 69 + 22,233 − 21,359 = 943. PY: 62 + 19,392 − 19,678 = -224. MoM: 92 + 21,114 − 21,055 = 151. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. An abnormally large positive result (as today) indicates the reverse: TCC is understated because the trailing invoice window is incomplete. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). ⁾ᵇⁿ GTV for 4 Aug is $0 because no invoices have been issued/loaded for that date yet (LID = 3 Aug). ⁾⁵ⁿ PTCC_CY = previous day’s published TCC, loaded from the TCC Calc Google Sheet (row for 3 Aug 2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 3 Aug 2025 and 3 Jul 2026 respectively.
Month to date — 1 Aug to 4 Aug 2026
★ Sales from GA4 · All other metrics from BigQuery
⚠ Data freshness: August invoice data is only partly loaded — the latest invoice date is 3 Aug, and only 2 Aug (120 invoices) and 3 Aug (253) are present against a normal ~800–1,000 per issuing day. TCC, GTV and derived disconnections for 4 Aug are therefore understated/inflated. Activations and Sales are unaffected.
YoY (vs prior year)MoM (vs prior month)
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
1–4 Aug 26
1–4 Aug 25
1–4 Jul 26
Sales (GA4) ⁾³ⁿ
205
192
+13
+6.8%
215
-10
-4.7%
Activations
193
231
-38
-16.5%
390
-197
-50.5%
Disconnections
⚠ floor (45-day lag)
0
38
-38
-100.0%
94
-94
-100.0%
GTV (ex-GST) ⁾ᵇⁿ
$26,604
$226,724
-$200,120
-88.3%
$150,141
-$123,536
-82.3%
TCC (end of period)
21,359
19,678
+1,681
+8.5%
21,055
+304
+1.4%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
138
0
+138
new
Gold MTM
36
78
-42
-53.8%
Silver MTM
10
112
-102
-91.1%
Bronze MTM
9
34
-25
-73.5%
Platinum MTM
0
4
-4
−100.0%
Diamond MTM
0
3
-3
−100.0%
Total
193
231
-38
-16.5%
⁾³ⁿ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁾ᵇⁿ MTD GTV is understated — August invoices are only partly loaded (LID = 3 Aug). No March-2025 bulk-rebill adjustment applies: no comparison period this run covers March 2025. Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap rule, attributed to invoice date + 35 days). Recent periods are a floor because of the 45-day settlement lag.
Financial year to date — 1 Jul to 4 Aug 2026
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year)
Metric
CY
PY
YoY Δ
YoY %
1 Jul–4 Aug 26
1 Jul–4 Aug 25
Sales (GA4) ⁾³ⁿ
2,033
1,832
+201
+11.0%
Activations
2,225
2,023
+202
+10.0%
Disconnections
⚠ floor (45-day lag)
779
782
-3
-0.4%
GTV (ex-GST) ⁾ᵇⁿ
$1,613,170
$1,582,417
+$30,753
+1.9%
TCC (end of period)
21,359
19,678
+1,681
+8.5%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
1,608
0
+1,608
new
Gold MTM
327
680
-353
-51.9%
Silver MTM
119
961
-842
-87.6%
Bronze MTM
95
325
-230
-70.8%
Platinum MTM
43
31
+12
+38.7%
Diamond MTM
33
25
+8
+32.0%
Gold M2M
0
1
-1
−100.0%
Total
2,225
2,023
+202
+10.0%
⁾³ⁿ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁾ᵇⁿ FY26 begins 1 Jul 2026. No March-2025 bulk-rebill adjustment applies to this FYTD window. August invoices are only partly loaded, so FYTD GTV is a floor. Disconnections use invoice-cycle churn; recent periods are a floor because of the 45-day settlement lag.
TCC & GTV — monthly trend
* Mar 25 GTV bar substituted with the Apr-2025 full-month value ($1,239,536) — the raw March 2025 figure of $21,255,577 reflects a one-off bulk-rebill event and is not comparable. The final point/bar is today (5 Aug 2026): TCC in orange, month-to-date GTV in orange.
3-Year Trends
A · Monthly Sales (GA4)
34/37 months populated · Nov 2023+ from real GA4. Current month (amber) is GA4 month-to-date through 4 Aug.
B · Monthly Connections (Activations)
Current month (amber) is partial.
C · Quarterly Connections (Activations)
Final quarter (amber) is quarter-to-date.
D · Monthly Activations by Plan Tier
Stacked. Current month (amber outline) is partial.
E · TCC by Plan Tier
Stacked area, month-end TCC (NIC + PIC) plus a final point for today.