Kogan Internet — Daily Performance Report

Reporting date: Wednesday, 13 May 2026 · Generated: 14 May 2026 (Australia/Melbourne)

Performance Summary — 13 May 2026

TCC (end of period)
20,691
YoY +11.4%MoM +0.9%
FYTD Activations
10,389
YoY +35.2%
FYTD Sales (GA4)
9,720
YoY +40.7%
FYTD GTV (anomaly-adj)
$14.93M
YoY +9.9%
MTD Activations
350
YoY -20.6%MoM +1.4%
MTD GTV
$761K
YoY +30.2%MoM +2.1%

✓ What's Working Well

  • TCC at 20,691 — up 2,117 (+11.4%) YoY; up 177 (+0.9%) MoM. Back above 20K and trending up.
  • FYTD Sales 9,720 — up 2,814 (+40.7%) YoY vs 6,906. Major outperformance driven by Gold+ launch (Sep 2025).
  • FYTD Activations 10,389 — up 2,702 (+35.2%) YoY. Strongest connection year in recent memory.
  • FYTD GTV $14.93M — up $1.35M (+9.9%) YoY vs anomaly-adjusted PY of $13.58M.
  • MTD Sales 361 — up 33 (+10.1%) YoY and up 37 (+11.4%) MoM. Gold+ MTM dominating at 253/350 activations.
  • MTD GTV $761K — up $176K (+30.2%) YoY and up $16K (+2.1%) MoM.
  • MTD Disconnections 65 — down 347 (-84.2%) YoY and down 388 (-85.6%) MoM. (Constrained by 45-day floor — true figures pending.)
  • Yesterday Activations 42 (LAD 12 May) — up 18 (+75.0%) YoY and up 10 (+31.3%) MoM. Gold+ accounting for 29 of 42.

⚠ What Needs Watching

  • MTD Activations 350 — down 91 (-20.6%) YoY. Mix shift to Gold+ is healthy, but raw volume is below May 2025's 441.
  • FYTD Disconnections 8,171 — up 613 (+8.1%) YoY. Churn rising even with 45-day floor in place.
  • Yesterday PTCC MoM −479 (-2.3%) — 12 May 2026 published TCC (20,003) was below 12 Apr 2026 (20,482). Day-on-day volatility worth watching.
  • Yesterday Sales 25 — down 3 (-10.7%) YoY and down 8 (-24.2%) MoM. Single-day variance, but worth a glance.
  • Yesterday derived Disconnections CY = −646 — data-freshness artefact: BigQuery invoice data arrived overnight, inflating TCC_EOP above PTCC + activations. True figures pending SQL Server source.
  • Mar-2025 GTV anomaly ($21.26M bulk-rebill) substituted with Apr-2025 ($1.24M) in FYTD PY for like-for-like.

Yesterday — 13 May 2026

YoY (vs 13 May 2025)MoM (vs 13 Apr 2026)
MetricCY (13 May 26)PY (13 May 25)YoY ΔYoY %MoM (13 Apr 26)MoM ΔMoM %
Sales (GA4) (3)2528−3−10.7%33−8−24.2%
Activations (CY reflects LAD 12 May)4224+18+75.0%32+10+31.3%
Disconnections (Activations + PTCC − TCC)(a)−6460−646N/A0−646N/A
GTV (ex-GST)$0$0$0N/A$0$0N/A
TCC (end of period — 13 May)20,69118,574+2,117+11.4%20,514+177+0.9%
PTCC (previous day's published TCC — 12 May)(5)20,00318,550+1,453+7.8%20,482−479−2.3%

Plans activated — all plans (Yesterday)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM290+29new
Silver MTM410−6−60.0%
Gold MTM48−4−50.0%
Bronze MTM32+1+50.0%
Platinum MTM13−2−66.7%
Diamond MTM1100.0%
Total4224+18+75.0%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(5) PTCC_CY from Google Sheet (TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 42 + 20,003 − 20,691 = −646. PY: 24 + 18,550 − 18,574 = 0. MoM: 32 + 20,482 − 20,514 = 0. A negative result indicates BigQuery invoice data arrived overnight, causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month-to-date — 1–13 May 2026

YoY (vs 1–13 May 2025)MoM (vs 1–13 Apr 2026)
MetricCY (May MTD)PY (May 25 MTD)YoY ΔYoY %MoM (Apr 26 to 13)MoM ΔMoM %
Sales (GA4) (3)361328+33+10.1%324+37+11.4%
Activations350441−91−20.6%345+5+1.4%
Disconnections ⚠ floor (45-day lag)65412−347−84.2%453−388−85.6%
GTV (ex-GST)$761,105$584,776+$176,329+30.2%$745,444+$15,661+2.1%
TCC (end of period)20,69118,574+2,117+11.4%20,514+177+0.9%

Plans activated — all plans (MTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2530+253new
Gold MTM39186−147−79.0%
Bronze MTM2167−46−68.7%
Silver MTM16155−139−89.7%
Platinum MTM1317−4−23.5%
Diamond MTM89−1−11.1%
Silver M2M05−5−100.0%
Gold M2M02−2−100.0%
Total350441−91−20.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Financial-Year-to-date — 1 Jul 2025 to 13 May 2026

YoY (vs 1 Jul 2024 to 13 May 2025)
MetricCY (FY26 YTD)PY (FY25 YTD)YoY ΔYoY %
Sales (GA4) (3)9,7206,906+2,814+40.7%
Activations10,3897,687+2,702+35.2%
Disconnections ⚠ floor (45-day lag)8,1717,558+613+8.1%
GTV (ex-GST)(4)$14,926,614$13,580,029 (4)+$1,346,585+9.9%
TCC (end of period)20,69118,574+2,117+11.4%

Plans activated — all plans (FYTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,4020+4,402new
Silver MTM2,450768+1,682+219.0%
Gold MTM2,028557+1,471+264.1%
Bronze MTM1,108421+687+163.2%
Platinum MTM229115+114+99.1%
Diamond MTM17186+85+98.8%
Gold M2M11,340−1,339−99.9%
Silver M2M04,174−4,174−100.0%
Bronze M2M0167−167−100.0%
Platinum Monthly033−33−100.0%
Diamond Monthly025−25−100.0%
Gold $88.90 MTM01−1−100.0%
Total10,3897,687+2,702+35.2%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) FYTD PY GTV anomaly-adjusted: Mar-2025 raw GTV of $21,255,577 (bulk-rebill event) replaced with Apr-2025 full-month GTV of $1,239,536 for like-for-like comparison. Raw FYTD PY = $33,596,070; adjusted = $13,580,029.

TCC + Monthly GTV

Blue line = end-of-month TCC. Green bars = monthly GTV ex-GST. Mar 25* bar shows the substituted value (Apr-2025 = $1,239,536) — raw Mar-2025 GTV was $21,255,577 due to a bulk-rebill event. Today's data point (orange) shows TCC as of 14 May 2026 and May-2026 month-to-date GTV.

3-Year Trends

A · Monthly Sales (GA4)

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier (stacked)

E · TCC by Plan Tier (stacked area)