Report date: 24 Jul 2026 (YEST) · Generated 25 Jul 2026 09:24 AEST · Sales from GA4, all other metrics from BigQuery · LAD 23 Jul
Performance Summary — report date 24 Jul 2026
.deploy-pending sentinel from the 23 Jul run is still in the deploy folder after ~2 days — the local watcher may be stuck; worth checking Task Scheduler.Yesterday — 24 Jul 2026 (CY) vs 24 Jul 2025 (PY) · MoM: 24 Jun 2026
⚠ Yesterday GTV: no invoices loaded yet for 24 Jul (typical ~2-day invoice lag) — the $0 CY / $0 MoM values are billing-cycle timing, not lost revenue.
| Metric | CY | PY | YoY Δ | YoY % | MoM | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 72 | 52 | +20 | +38.5% | 86 | −14 | −16.3% |
| Activations (CY reflects LAD 23 Jul) | 95 | 61 | +34 | +55.7% | 79 | +16 | +20.3% |
| Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC) | −370 | 138 | −508 | −368.1% | 0 | −370 | N/A |
| GTV (ex-GST) | $0 | $21,147 | −$21,147 | −100.0% | $0 | ±$0 | N/A |
| TCC (end of period — 24 Jul) | 22,216 | 19,178 | +3,038 | +15.8% | 21,261 | +955 | +4.5% |
| PTCC (previous day's published TCC — 23 Jul) ⁽⁵⁾ | 21,751 | 19,255 | +2,496 | +13.0% | 21,182 | +569 | +2.7% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 75 | 0 | +75 | new |
| Gold MTM | 7 | 24 | −17 | −70.8% |
| Silver MTM | 6 | 26 | −20 | −76.9% |
| Diamond MTM | 4 | 1 | +3 | +300.0% |
| Bronze MTM | 2 | 10 | −8 | −80.0% |
| Platinum MTM | 1 | 0 | +1 | new |
| Total | 95 | 61 | +34 | +55.7% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 95 + 21,751 − 22,216 = −370. PY: 61 + 19,255 − 19,178 = 138. MoM: 79 + 21,182 − 21,261 = 0. A negative result indicates BigQuery invoice data arrived overnight, causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, not real churn (rendered grey). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet, 23 Jul 2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 23 Jul 2025 and 23 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
MTD — 1–24 Jul 2026 (CY) vs 1–24 Jul 2025 (PY) · MoM: 1–24 Jun 2026
| Metric | CY | PY | YoY Δ | YoY % | MoM | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 1,402 | 1,274 | +128 | +10.0% | 1,409 | −7 | −0.5% |
| Activations | 1,513 | 1,384 | +129 | +9.3% | 1,344 | +169 | +12.6% |
| Disconnections ⚠ floor (45-day lag) | 389 | 518 | −129 | −24.9% | 701 | −312 | −44.5% |
| GTV (ex-GST) | $1,390,453 | $1,142,947 | +$247,507 | +21.7% | $1,301,882 | +$88,571 | +6.8% |
| TCC (end of period) | 22,216 | 19,178 | +3,038 | +15.8% | 21,261 | +955 | +4.5% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 1,101 | 0 | +1,101 | new |
| Gold MTM | 203 | 459 | −256 | −55.8% |
| Silver MTM | 82 | 652 | −570 | −87.4% |
| Bronze MTM | 68 | 230 | −162 | −70.4% |
| Platinum MTM | 33 | 25 | +8 | +32.0% |
| Diamond MTM | 26 | 18 | +8 | +44.4% |
| Total | 1,513 | 1,384 | +129 | +9.3% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
FYTD — 1 Jul–24 Jul 2026 (CY) vs 1 Jul–24 Jul 2025 (PY). FY27 is 24 days old, so FYTD = MTD.
| Metric | CY | PY | YoY Δ | YoY % |
|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 1,402 | 1,274 | +128 | +10.0% |
| Activations | 1,513 | 1,384 | +129 | +9.3% |
| Disconnections ⚠ floor (45-day lag) | 389 | 518 | −129 | −24.9% |
| GTV (ex-GST) | $1,390,453 | $1,142,947 | +$247,507 | +21.7% |
| TCC (end of period) | 22,216 | 19,178 | +3,038 | +15.8% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 1,101 | 0 | +1,101 | new |
| Gold MTM | 203 | 459 | −256 | −55.8% |
| Silver MTM | 82 | 652 | −570 | −87.4% |
| Bronze MTM | 68 | 230 | −162 | −70.4% |
| Platinum MTM | 33 | 25 | +8 | +32.0% |
| Diamond MTM | 26 | 18 | +8 | +44.4% |
| Total | 1,513 | 1,384 | +129 | +9.3% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
TCC (line, left axis) + monthly GTV ex-GST (bars, right axis) — Jun 2023 → today. Today's points in orange (TCC as at 25 Jul; GTV bar = July MTD).
* Mar 25: raw GTV of $21.26M reflects a bulk-rebill anomaly; substituted with the Apr 2025 full-month value ($1.24M) for a like-for-like trend.
33/37 months populated · Nov 2023+ from real GA4 once backfilled; light-blue bars are BigQuery × 0.93 estimates (stop-gap: Mar–May 2026). Current month (amber) is GA4 MTD through 24 Jul.
Charts B–E from BigQuery. Amber = current (in-progress) month/quarter. Chart E uses the same NIC+PIC formula as the TCC+GTV chart; final point = today.