Report date: Tuesday 28 July 2026 · Generated 29 Jul 2026 (AEST) · Sales from GA4, all other metrics from BigQuery · PTCC from TCC Calc Google Sheet
Performance Summary — 28 Jul 2026
TCC (end of period)
22,308
YoY +14.5%MoM +5.6%
FYTD Activations
1,726
YoY +6.6%
FYTD Sales (GA4)
1,652
YoY +12.2%
FYTD GTV (ex-GST)
$1.52M
YoY +11.8%
MTD Activations
1,726
YoY +6.6%MoM +4.4%
MTD GTV (ex-GST)
$1.52M
YoY +11.8%MoM +2.0%
✓ What's Working Well
TCC 22,308 — up +2,822 YoY (+14.5%) vs 19,486 and +1,173 MoM (+5.6%) vs 21,135; the customer base has grown every month since February 2026 and is at its highest level on record.
MTD sales 1,652 (GA4), +180 YoY (+12.2%) vs 1,472; yesterday's 66 sales were also up +6 (+10.0%) on the same day last year.
MTD activations 1,726, +107 YoY (+6.6%) vs 1,619 and +72 MoM (+4.4%) vs 1,654 — July is tracking ahead of both comparators and FY27 is off to a strong start.
MTD GTV $1,515,744 ex-GST, +$160,051 YoY (+11.8%) and +2.0% MoM — a fresh monthly high for billed revenue.
Gold+ is driving the mix: 1,253 MTD activations (72.6% of total), a plan that didn't exist in the PY period; Platinum (+33.3%) and Diamond (+40.9%) also up YoY.
MTD churn floor 593, down −92 YoY (−13.4%) vs 685 and down −31.7% vs June's 868 (45-day-lag floor measure).
⚠ What Needs Watching
Yesterday's activations 45 (data date 27 Jul, LAD) vs 53 PY (−15.1%) — a single-day dip; flat MoM (45 vs 45) and the MTD trend remains positive.
Yesterday's GTV shows $0 — no invoices for 28 Jul had loaded into BigQuery at run time (1-day invoice lag). This is a data-freshness gap, not a revenue drop.
Yesterday's derived disconnections: CY = 0; the PY figure is negative (−264), a data-freshness artefact, and the MoM figure (1,181) is inflated by June's billing-cycle boundary. Treat all three as indicative only until the SQL Server churn source lands.
Sales slightly softer MoM: yesterday 66 vs 72 (−8.3%) and MTD 1,652 vs 1,697 (−2.7%) against June — worth watching but within normal daily variance.
Legacy tiers keep shrinking: MTD YoY Silver −87.6%, Bronze −72.4%, Gold −56.3% as demand consolidates into Gold+ — pricing/mix dependency on a single plan is increasing.
⏳ Deploy staged for local watcher — the sandbox build environment was unavailable this run (disk full); the dashboard deploys via the 30-min watcher fallback.
Yesterday — 28 Jul 2026 vs 28 Jul 2025 (MoM: 28 Jun 2026)
★ Sales from GA4 · All other metrics from BigQuery
Column colours:YoY (dark blue)MoM (teal)
Metric
CY (28 Jul 26)
PY (28 Jul 25)
YoY Δ
YoY %
MoM (28 Jun 26)
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
66
60
+6
+10.0%
72
−6
−8.3%
Activations (CY reflects LAD 27 Jul)
45
53
−8
−15.1%
45
0
0.0%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾
0
−264
N/A
N/A
1,181
−1,181
−100.0%
GTV (ex-GST) ⁽ᵇ⁾
$0
$115,154
−$115,154
N/A
$74,874
−$74,874
N/A
TCC (end of period — 28 Jul)
22,308
19,486
+2,822
+14.5%
21,135
+1,173
+5.6%
PTCC (previous day's published TCC — 27 Jul) ⁽⁵⁾
22,263
19,169
+3,094
+16.1%
22,271
−8
−0.0%
Plans activated — all plans (CY data date 27 Jul via LAD, YoY only)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
34
0
+34
new
Gold MTM
9
16
−7
−43.8%
Silver MTM
1
24
−23
−95.8%
Diamond MTM
1
0
+1
new
Bronze MTM
0
13
−13
−100.0%
Total
45
53
−8
−15.1%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 45 + 22,263 − 22,308 = 0. PY: 53 + 19,169 − 19,486 = −264. MoM: 45 + 22,271 − 21,135 = 1,181. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. The MoM figure is inflated by the June invoice-cycle boundary (TCC as at 28 Jun reflects a lower trailing-month invoice count than 27 Jun). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽ᵇ⁾ No invoices for 28 Jul 2026 had loaded into BigQuery at run time (1-day invoice data lag). Yesterday CY GTV of $0 is a data-freshness gap, not a true revenue decline; comparisons rendered in neutral grey.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 27 Jul 2025 and 27 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC. PTCC_CY = 22,263 loaded from Google Sheet (date: 27/7/2026).
Month to Date — 1–28 Jul 2026 vs 1–28 Jul 2025 (MoM: 1–28 Jun 2026)
★ Sales from GA4 · All other metrics from BigQuery
Column colours:YoY (dark blue)MoM (teal)
Metric
CY (1–28 Jul 26)
PY (1–28 Jul 25)
YoY Δ
YoY %
MoM (1–28 Jun 26)
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,652
1,472
+180
+12.2%
1,697
−45
−2.7%
Activations
1,726
1,619
+107
+6.6%
1,654
+72
+4.4%
Disconnections ⚠ floor (45-day lag)
593
685
−92
−13.4%
868
−275
−31.7%
GTV (ex-GST)
$1,515,744
$1,355,693
+$160,051
+11.8%
$1,486,412
+$29,332
+2.0%
TCC (end of period)
22,308
19,486
+2,822
+14.5%
21,135
+1,173
+5.6%
Plans activated — all plans (YoY only)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
1,253
0
+1,253
new
Gold MTM
237
542
−305
−56.3%
Silver MTM
94
756
−662
−87.6%
Bronze MTM
75
272
−197
−72.4%
Platinum MTM
36
27
+9
+33.3%
Diamond MTM
31
22
+9
+40.9%
Total
1,726
1,619
+107
+6.6%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn (LEAD on customer invoices, 45-day gap rule, attributed to invoice date + 35 days) — a floor due to the 45-day lag.
Financial Year to Date — 1–28 Jul 2026 vs 1–28 Jul 2025
★ Sales from GA4 · All other metrics from BigQuery
FY2027 began 1 Jul 2026, so FYTD currently equals MTD. No MoM columns on this tab.
Metric
CY (1–28 Jul 26)
PY (1–28 Jul 25)
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
1,652
1,472
+180
+12.2%
Activations
1,726
1,619
+107
+6.6%
Disconnections ⚠ floor (45-day lag)
593
685
−92
−13.4%
GTV (ex-GST)
$1,515,744
$1,355,693
+$160,051
+11.8%
TCC (end of period)
22,308
19,486
+2,822
+14.5%
Plans activated — all plans (YoY only)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
1,253
0
+1,253
new
Gold MTM
237
542
−305
−56.3%
Silver MTM
94
756
−662
−87.6%
Bronze MTM
75
272
−197
−72.4%
Platinum MTM
36
27
+9
+33.3%
Diamond MTM
31
22
+9
+40.9%
Total
1,726
1,619
+107
+6.6%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
TCC + GTV — Jun 2023 to today
Blue line = end-of-month Total Connected Customers (TCC, NIC + PIC formula); today's point (29 Jul 26) in orange. Green bars = monthly GTV ex-GST (right axis); the current month bar (orange) is July 2026 month-to-date. Mar 25*: the raw March 2025 GTV of $21.26M reflects a bulk-rebill anomaly and has been substituted with the April 2025 full-month GTV ($1.24M) for a like-for-like view.
3-Year Trends
A · Monthly Sales (GA4) — Items purchased
33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (light blue). Current month (amber) is GA4 MTD through 28 Jul. Pre-Nov-2023 months: GA4 ecommerce not yet live.
B · Monthly Connections (Activations)
C · Quarterly Connections (Activations)
D · Monthly Activations by Plan Tier
E · TCC by Plan Tier (month-end, NIC + PIC)
Tier palette: Bronze #8d6e63 · Silver #90a4ae · Gold #fdd835 · Gold+ #f57f17 · Platinum #5c6bc0 · Diamond #26a69a · Other grey. Current (in-progress) month/quarter shown in amber in charts B and C.