Report date: 1 Aug 2026 · Generated: 02 Aug 2026 09:09 AEST · Sales from GA4, all other metrics from BigQuery · TCC end of period: 22,428
Performance Summary — report date 1 Aug 2026
Generated 02 Aug 2026 09:09 AEST · Latest activation data: 31 Jul (1-day lag) · PTCC loaded from Google Sheet
TCC (end of period)
22,428
YoY +13.7%MoM +4.8%
FYTD Activations
2,032
YoY +9.4%
FYTD Sales (GA4)
1,874
YoY +11.6%
FYTD GTV ex-GST
$1.59M
YoY +17.0%
MTD Activations
0
YoY −100%MoM −100%
MTD GTV ex-GST
$0
YoY —MoM —
✓ What's Working Well
TCC at 22,428 — up +2,703 YoY (+13.7%) and +1,019 MoM (+4.8%); fourth consecutive month-end increase (Apr → Jul).
FYTD activations 2,032 vs 1,858 PY (+174, +9.4% YoY); July 2026 (2,032) was the biggest activation month since June 2024.
FYTD GTV $1,586,566 vs $1,355,693 PY (+$230,874, +17.0% YoY); July's $1.59M is the highest regular month on record (ex Mar-25 rebill anomaly).
FYTD Sales (GA4) 1,874 vs 1,679 PY (+195, +11.6% YoY); yesterday's 46 sales up +17.9% YoY (vs 39).
FYTD disconnections 700 vs 744 PY (−44, −5.9% YoY) — churn floor trending down on a larger customer base.
Gold+ keeps driving growth: 1,470 FYTD activations (72% of all plans), 55 of yesterday's 75, and a Gold+ TCC base of 6,274 (28% of customers).
⚠ What Needs Watching
Yesterday's derived disconnections read 75 (75 acts + PTCC 22,428 − TCC 22,428). TCC was flat overnight because the latest invoice batch is dated 28 Jul and 1-Aug activations haven't landed in BigQuery yet — a data-freshness artefact, not real churn. True figure pending the SQL Server source.
MTD (1 Aug) shows 0 activations and $0 GTV in BigQuery — the 1-day activation lag plus batched invoicing always leaves the first day(s) of a new month empty. Expect catch-up over the next few business days.
Sales MoM soft: 46 yesterday vs 71 on 1 Jul (−35.2%) — July opened with an EOFY-promo tailwind, so the base is elevated.
MTD churn floor is 0 (45-day lag) — not yet meaningful for August.
FYTD GTV YoY is anomaly-adjusted where applicable (Mar-2025 bulk rebill); this year's FYTD window (1 Jul – 1 Aug) does not include Mar 2025, so no adjustment was needed.
Yesterday — 1 Aug 2026 vs 1 Aug 2025 (YoY) and 1 Jul 2026 (MoM)
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs same period last year) MoM (vs prior month)
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) (3)
46
39
+7
+17.9%
71
-25
-35.2%
Activations
75 (CY reflects LAD 31 Jul)
66
+9
+13.6%
123
-48
-39.0%
Disconnections (Activations + PTCC − TCC)(a)
75
0
+75
N/A
0
+75
N/A
GTV ex-GST
$0
$0
$0
N/A
$0
$0
N/A
TCC (end of period — 1 Aug)
22,428
19,725
+2,703
+13.7%
21,409
+1,019
+4.8%
PTCC (previous day’s published TCC — 31 Jul) (5)
22,428
19,659
+2,769
+14.1%
21,286
+1,142
+5.4%
Plans activated — all plans (YoY only)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
55
0
+55
new
Gold MTM
10
18
-8
-44.4%
Bronze MTM
4
11
-7
-63.6%
Silver MTM
3
35
-32
-91.4%
Platinum MTM
2
2
0
+0.0%
Diamond MTM
1
0
+1
new
Total
75
66
+9
+13.6%
Yesterday CY plan breakdown uses LAD (31 Jul) activations.
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. (a) Disconnections derived formula: Activations + PTCC − TCC. CY: 75 + 22,428 − 22,428 = 75. PY: 66 + 19,659 − 19,725 = 0. MoM: 123 + 21,286 − 21,409 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations (data-freshness artefact). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). (5) PTCC_CY = previous day’s published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 31 Jul 2025 and 30 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
MTD — 1 Aug 2026 vs 1 Aug 2025 (YoY) and 1–1 Jul 2026 (MoM)
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs same period last year) MoM (vs prior month)
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) (3)
46
39
+7
+17.9%
71
-25
-35.2%
Activations
0
66
-66
-100.0%
123
-123
-100.0%
Disconnections ⚠ floor (45-day lag)
0
0
0
N/A
28
-28
-100.0%
GTV ex-GST
$0
$0
$0
N/A
$0
$0
N/A
TCC (end of period)
22,428
19,725
+2,703
+13.7%
21,409
+1,019
+4.8%
Plans activated — all plans (YoY only)
Plan
CY activations
PY activations
YoY Δ
YoY %
Silver MTM
0
35
-35
−100.0%
Gold MTM
0
18
-18
−100.0%
Bronze MTM
0
11
-11
−100.0%
Platinum MTM
0
2
-2
−100.0%
Total
0
66
-66
-100.0%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. MTD disconnections use invoice-cycle churn — a floor with a 45-day lag. MTD activations use calendar dates (no LAD adjustment): BigQuery has no 1-Aug activation rows yet due to the 1-day lag.
FYTD — 1 Jul–1 Aug 2026 vs 1 Jul–1 Aug 2025
★ Sales from GA4 · All other metrics from BigQuery
Metric
CY
PY
YoY Δ
YoY %
Sales (GA4) (3)
1,874
1,679
+195
+11.6%
Activations
2,032
1,858
+174
+9.4%
Disconnections ⚠ floor (45-day lag)
700
744
-44
-5.9%
GTV ex-GST
$1,586,566
$1,355,693
+$230,874
+17.0%
TCC (end of period)
22,428
19,725
+2,703
+13.7%
Plans activated — all plans (YoY only)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
1,470
0
+1470
new
Gold MTM
291
620
-329
-53.1%
Silver MTM
109
884
-775
-87.7%
Bronze MTM
86
302
-216
-71.5%
Platinum MTM
43
29
+14
+48.3%
Diamond MTM
33
22
+11
+50.0%
Gold M2M
0
1
-1
−100.0%
Total
2,032
1,858
+174
+9.4%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. FYTD disconnections use invoice-cycle churn — a floor with a 45-day lag.
TCC + GTV — Jun 2023 to today
Blue line: end-of-month TCC (today’s point in orange). Green bars: monthly GTV ex-GST (today’s bar = Aug MTD, orange). "Mar 25*": the raw Mar-2025 GTV of $21.26M reflects a bulk-rebill anomaly and has been substituted with the Apr-2025 full-month value ($1.24M) for a like-for-like trend.
3-Year Trends
A · Monthly Sales (GA4) — Items purchased
34/37 months populated · Nov 2023+ from real GA4 (backfill complete); pre-Nov-2023 GA4 ecommerce was not live. Current month (amber) is GA4 MTD.
B · Monthly Connections (Activations)
Source: BigQuery. Current month (amber) is MTD — 0 so far due to the 1-day activation data lag.
C · Quarterly Connections (Activations)
D · Monthly Activations by Plan Tier
E · TCC by Plan Tier (month-end)
Charts D–E tier mapping: Gold+/Gold Plus → Gold+; whole-word match for Diamond/Platinum/Gold/Silver/Bronze; everything else → Other. Chart E uses the same NIC+PIC TCC formula as the TCC+GTV chart.