⚠ Automation gap: no daily report/deploy ran on 24 or 25 Sep. This is the first run since the 23 Sep report. TCC Calc Google Sheet is one row behind (last published row: 23 Sep); PTCC_CY for this run used the BigQuery fallback.
TCC (end of period)
24,404
+18.8% YoY
+3.8% MoM
FYTD Activations
5,474
+47.6% YoY
FYTD Sales (GA4)
5,386
+59.5% YoY
FYTD GTV (ex-GST)
$4.94M
+24.2% YoY
MTD Activations
1,629
+155.3% YoY
+11.0% MoM
MTD GTV
$1.65M
+38.1% YoY
+5.4% MoM
✓ What's Working Well
TCC growth: 24,404 as at 25 Sep 2026 — up 3,868 YoY (+18.8%) and up 900 MoM (+3.8%).
FYTD Activations: 5,474 vs 3,709 PY (+1,765, +47.6% YoY).
FYTD Sales (GA4): 5,386 vs 3,377 PY (+2,009, +59.5% YoY).
FYTD GTV: $4.94M vs $3.98M PY — +24.2% YoY.
MTD GTV: $1.65M vs $1.20M PY (+38.1% YoY).
MTD Activations: 1,629 vs 638 PY (+155.3% YoY).
MTD Activations vs prior month: 1,629 vs 1,468 (+11.0% MoM).
MTD Sales (GA4): 1,817 vs 629 PY (+188.9% YoY).
MTD Disconnections lower: 479 vs 616 PY (-137, -22.2% YoY).
⚠ What Needs Watching
Data pipeline gap: the automated daily report/deploy did not run on 24–25 Sep — this run (26 Sep) is the first since the 23 Sep report. The TCC Calc Google Sheet had no row for 24 Sep, so PTCC_CY was sourced from BigQuery instead of the sheet (see footnote ⁵).
Yesterday — Fri 25 Sep 2026
★ Sales from GA4 · All other metrics from BigQuery
YoYMoM
Metric
CY (Fri 25 Sep 2026)
PY (Thu 25 Sep 2025)
YoY Δ
YoY %
MoM (Tue 25 Aug 2026)
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
54
40
+14
+35.0%
67
−13
-19.4%
Activations (CY reflects LAD 24 Sep)
53
33
+20
+60.6%
84
−31
-36.9%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾
53
0
+53
N/A
0
+53
N/A
GTV (ex-GST)
$0
$0
+$0
N/A
$0
+$0
N/A
TCC (end of period — 25 Sep)
24,404
20,536
+3,868
+18.8%
23,504
+900
+3.8%
PTCC (previous day's published TCC — 24 Sep) ⁽⁵⁾
24,404
20,503
+3,901
+19.0%
23,420
+984
+4.2%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ ⚠ PTCC loaded from BigQuery fallback (Google Sheet row not found for 24 Sep 2026 — sheet last published row was 23 Sep 2026). PTCC_PY and PTCC_MoM computed from BigQuery (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.
Plans activated — all plans (Yesterday, LAD-based)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
39
13
+26
+200.0%
Gold MTM
5
7
-2
-28.6%
Silver MTM
4
6
-2
-33.3%
Bronze MTM
4
5
-1
-20.0%
Platinum MTM
1
0
+1
new
Diamond MTM
0
2
-2
-100.0%
Total
53
33
+20
+60.6%
Month-to-Date — 01 Sep – 25 Sep 2026
★ Sales from GA4 · All other metrics from BigQuery
YoYMoM
Metric
CY (01 Sep – 25 Sep 2026)
PY (01 Sep – 25 Sep 2025)
YoY Δ
YoY %
MoM (01 Aug – 25 Aug 2026)
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,817
629
+1,188
+188.9%
1,444
+373
+25.8%
Activations
1,629
638
+991
+155.3%
1,468
+161
+11.0%
Disconnections (⚠ floor, 45-day lag)
479
616
−137
-22.2%
776
−297
-38.3%
GTV (ex-GST)
$1.65M
$1.20M
+$456.0K
+38.1%
$1.57M
+$84,301.81
+5.4%
TCC (end of period)
24,404
20,536
+3,868
+18.8%
23,504
+900
+3.8%
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. Disconnections use invoice-cycle churn with 45-day floor.
Plans activated — all plans (MTD)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
1,193
156
+1,037
+664.7%
Gold MTM
237
176
+61
+34.7%
Silver MTM
82
200
-118
-59.0%
Bronze MTM
68
88
-20
-22.7%
Diamond MTM
26
11
+15
+136.4%
Platinum MTM
23
7
+16
+228.6%
Total
1,629
638
+991
+155.3%
Fiscal Year to Date — 01 Jul 2026 – 25 Sep 2026
★ Sales from GA4 · All other metrics from BigQuery
Metric
CY (01 Jul 2026 – 25 Sep 2026)
PY (01 Jul 2025 – 25 Sep 2025)
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
5,386
3,377
+2,009
+59.5%
Activations
5,474
3,709
+1,765
+47.6%
Disconnections (⚠ floor, 45-day lag)
2,274
2,056
+218
+10.6%
GTV (ex-GST)
$4.94M
$3.98M
+$962.4K
+24.2%
TCC (end of period)
24,404
20,536
+3,868
+18.8%
⁽³⁾ Sales sourced from GA4. Disconnections use invoice-cycle churn with 45-day floor. GTV anomaly fix not required this run (PY window does not include Mar 2025).
Plans activated — all plans (FYTD)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
3,977
156
+3,821
+2449.4%
Gold MTM
800
1,223
-423
-34.6%
Silver MTM
290
1,623
-1,333
-82.1%
Bronze MTM
241
594
-353
-59.4%
Platinum MTM
90
63
+27
+42.9%
Diamond MTM
76
49
+27
+55.1%
Gold M2M
0
1
-1
-100.0%
Total
5,474
3,709
+1,765
+47.6%
TCC + GTV Chart
Blue line = end-of-month TCC (left axis, orange = today's point). Green bars = monthly GTV ex-GST (right axis, orange = MTD). *Mar 25 bar substituted with Apr 2025 GTV due to a one-off bulk-rebill anomaly (~$21.3M raw).
3-Year Trends
Monthly activations, last 36 months. Current month in amber.
Quarterly activations. Current quarter (QTD) in amber.
Monthly activations by plan tier (stacked).
TCC by plan tier, month-end (stacked area). Today's point in amber outline.
✓ What's Working Well
⚠ What Needs Watching