Reporting date 25 Aug 2026 · generated 26 Aug 2026 (Australia/Melbourne) ·
Sales from GA4 · all other metrics from BigQuery kogan-analytics-prod
TCC end of period
22,685
YoY +2,281 (+11.2%)MoM −294 (-1.3%)
FYTD Activations
3,416
YoY +475 (+16.2%)
FYTD Sales (GA4)
3,272
YoY +632 (+23.9%)
FYTD GTV (ex-GST)
$3.10M
YoY +$529.6k (+20.6%)
MTD Activations
1,384
YoY +235 (+20.5%)MoM −267 (-16.2%)
MTD GTV (ex-GST)
$1.51M
YoY +$298.8k (+24.7%)MoM +$58.1k (+4.0%)
✓ What’s Working Well
FYTD activations 3,416 vs 2,941 — +475 connections YoY (+16.2%) with two months of FY27 elapsed. Growth is accelerating, not just holding.
FYTD sales (GA4) 3,272 vs 2,640 — +632 orders YoY (+23.9%), still running ahead of the activation growth rate.
FYTD GTV $3.097M vs $2.567M — +$529.6k YoY (+20.6%). Neither comparison window overlaps the March-2025 bulk rebill, so this is clean like-for-like.
MTD activations 1,384 vs 1,149 — +235 YoY (+20.5%).
MTD sales (GA4) 1,444 vs 1,000 — +444 YoY (+44.4%), the strongest YoY line in the report and a full 24 points ahead of activation growth.
MTD GTV $1.510M vs $1.211M — +$298.8k YoY (+24.7%), and +$58.1k (+4.0%) against the same 1–25 window last month.
MTD churn events 494 vs 587 PY — 93 fewer (−15.8%) on a base that is 11% larger, and 253 fewer than the 747 recorded 1–25 Jul (−33.9%).
Yesterday activations 46 vs 27 PY (+70.4%) and yesterday sales 67 vs 25 PY (+168.0%). The activation comparison is clean on day-of-week (CY reflects LAD Mon 24 Aug 2026 against Mon 25 Aug 2025); the sales line is Tue vs Mon.
Yesterday sales 67 vs 49 on 25 Jul (+36.7%) — though 25 Jul 2026 was a Saturday against a Tuesday, so treat the size of the gain with caution.
Gold+ keeps compounding — 988 of 1,384 MTD activations (71.4%) and 6,941 of 22,685 TCC (30.6%), against 6 customers a year ago.
Derived disconnections are positive again at 644, versus the unusable −1,354 in yesterday's report. The formula produces a sane number whenever the invoice batch has settled.
⚠ What Needs Watching
TCC fell 598 overnight on restatement, not churn. Yesterday's report published TCC of 23,283 for 24 Aug; BigQuery now recomputes that same date at 22,685. The invoice batch landed and revised the base down. Today's TCC of 22,685 is the more reliable figure, but it means the headline moved backwards for a data reason, not a trading one.
That restatement contaminates yesterday's derived disconnections. The 644 figure is Activations (46) + PTCC (23,283) − TCC (22,685). Since 598 of that gap is the overnight restatement, the true churn signal is closer to 46 than 644. Read the MTD churn line instead.
Derived disconnections for PY and MoM both compute to exactly zero, so YoY % and MoM % show N/A. This is structural: 25 Aug 2025 and 25 Jul 2026 had no invoices at all, so LID did not move and TCC changed only by activations. The derived formula cannot produce a churn signal on a non-invoicing day.
Yesterday GTV is $0.00 across CY, PY and MoM. 25 Aug 2025 and 25 Jul 2026 genuinely had no invoices issued; 25 Aug 2026 is still pending (latest invoice in BigQuery is 24 Aug). The single-day GTV row carries no information this reporting date.
MTD activations 1,384 vs 1,651 for 1–25 Jul — down 267 (−16.2%) month on month, and the gap widened slightly from yesterday's read. July finished at 2,032 activations, the highest month in three years, so August is normalising from a peak — but two consecutive days of a widening MoM gap is worth a look at campaign spend.
Yesterday activations 46 vs 62 on 25 Jul (−25.8%) — note this compares LAD Mon 24 Aug against Sat 25 Jul, so the day-of-week mismatch runs the other way here and the real decline is likely steeper. Sales up MoM while activations fall usually means the order-to-activation lag has stretched; worth checking provisioning throughput.
The PTCC sheet and BigQuery still disagree materially. Two days running, the published TCC has been restated downward the next morning (23,283 → 22,685 for 24 Aug). Until the NIC invoice-window definition is reconciled, the derived-disconnections line will keep swinging by hundreds and cannot be trusted day to day.
Silver and Bronze continue to run off — FYTD Silver 190 vs 1,369 PY (−86.1%), Bronze 158 vs 477 (−66.9%). Deliberate mix shift, but the legacy Silver base of 7,891 shed 117 customers overnight (8,008 yesterday) and remains the largest churn-exposed cohort.
MTD and FYTD disconnections remain a floor. The invoice-cycle method needs 45 days to confirm an event, so recent weeks are structurally understated. FYTD 1,406 vs 1,331 PY (+5.6%) is the reliable read, and it is growing well below the 11.2% TCC base growth.
GA4 monthly-sales history is still mostly estimated — 31 of 37 months are BigQuery×0.93 stand-ins. Dec 2023 was backfilled today (real GA4: 631 vs the 625 estimate, so the 0.93 calibration is holding well). Full accuracy in roughly 31 more runs.
Yesterday — 25 Aug 2026
Compared with 25 Aug 2025 (prior year) and 25 Jul 2026 (prior month).
★ Sales from GA4 · All other metrics from BigQuery
⚠ Base restatement: yesterday’s report published TCC of 23,283 for 24 Aug 2026. Overnight the invoice batch landed and BigQuery now recomputes that same date at 22,685 — a downward restatement of 598. PTCC below is the published figure (per the TCC sheet), so 598 of the 644 derived disconnections is restatement rather than churn.
YoY (vs prior year) MoM (vs prior month)
Metric
Year on Year
Month on Month
CY25 Aug 2026
PY25 Aug 2025
YoY Δ
YoY %
MoM base25 Jul 2026
MoM Δ
MoM %
Sales (GA4)(3)
67
25
+42
+168.0%
49
+18
+36.7%
Activations
46(CY reflects LAD 24 Aug)
27
+19
+70.4%
62
−16
-25.8%
Disconnections(a)(Activations + PTCC − TCC)
644
0
+644
N/A
0
+644
N/A
GTV (ex-GST)
$0.00(invoices settled to 24 Aug)
$0.00
$0.00
N/A
$0.00
$0.00
N/A
TCC (end of period — 25 Aug)
22,685
20,404
+2,281
+11.2%
22,979
−294
-1.3%
PTCC (previous day’s published TCC — 24 Aug)(5)
23,283
20,377
+2,906
+14.3%
22,917
+366
+1.6%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
33
0
+33
new
Gold MTM
11
7
+4
+57.1%
Silver MTM
2
16
−14
-87.5%
Diamond MTM
0
1
−1
−100.0%
Bronze MTM
0
3
−3
−100.0%
Total
46
27
+19
+70.4%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. (a) Disconnections derived formula: Activations + PTCC − TCC.
CY: 46 + 23,283 − 22,685 = 644.
PY: 27 + 20,377 − 20,404 = 0.
MoM: 62 + 22,917 − 22,979 = 0.
PTCC (CY) from the TCC Calc Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data).
Where the PY or MoM base is 0 the percentage shows N/A. Both compute to exactly zero this reporting date because
25 Aug 2025 and 25 Jul 2026 had no invoices issued, so LID did not advance and TCC moved only by activations.
A negative result would indicate BigQuery invoice data arriving overnight and pushing TCC above PTCC + activations; such
values are rendered in neutral grey so an artefact is never coloured as a win.
True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). (5) PTCC_CY = previous day’s published TCC, read from the
TCC Calc Google Sheet
(row dated 24 Aug 2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1
(24 Aug 2025) and MOM_YEST−1 (24 Jul 2026) respectively, since historical data is settled. Activation data lag: NbnActivationDate lags one day, so CY activations use LAD = 24 Aug 2026. The report date label
remains calendar yesterday (25 Aug 2026). PY and MoM activations use their calendar dates unadjusted. Day-of-week note: 25 Aug 2026 was a Tuesday, 25 Aug 2025 a Monday and 25 Jul 2026 a Saturday. The
activation comparison is Monday (LAD) vs Monday for YoY, but Monday vs Saturday for MoM.
Month to date — 1 Aug to 25 Aug 2026
Compared with 1 Aug – 25 Aug 2025 (prior year) and 1 Jul – 25 Jul 2026 (prior month).
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year) MoM (vs prior month)
Metric
Year on Year
Month on Month
CY1 Aug – 25 Aug 2026
PY1 Aug – 25 Aug 2025
YoY Δ
YoY %
MoM base1 Jul – 25 Jul 2026
MoM Δ
MoM %
Sales (GA4)(3)
1,444
1,000
+444
+44.4%
1,451
−7
-0.5%
Activations
1,384
1,149
+235
+20.5%
1,651
−267
-16.2%
Disconnections⚠ floor (45-day lag)
494
587
−93
-15.8%
747
−253
-33.9%
GTV (ex-GST)
$1.51M
$1.21M
+$298.8k
+24.7%
$1.45M
+$58.1k
+4.0%
TCC (end of period)
22,685
20,404
+2,281
+11.2%
22,979
−294
-1.3%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
988
0
+988
new
Gold MTM
215
404
−189
-46.8%
Silver MTM
81
520
−439
-84.4%
Bronze MTM
72
186
−114
-61.3%
Platinum MTM
19
24
−5
-20.8%
Diamond MTM
9
15
−6
-40.0%
Total
1,384
1,149
+235
+20.5%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn: a LEAD() over (CustomerID, invoice_date) flags an event when the next invoice
is more than 45 days later, or absent and the invoice is more than 45 days old. The event is attributed to invoice_date + 35
days. Because confirmation needs 45 days, recent weeks are structurally understated — read these as a floor, not a total. (4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21.26M. Any PY period covering March 2025
is restated by substituting the April 2025 full-month GTV. No adjustment applies to this table — neither the FY26
MTD nor FYTD comparison window overlaps March 2025. The substitution is applied to the Mar-25 bar on the TCC + GTV chart.
Financial year to date — 1 Jul to 25 Aug 2026
FY27 to date compared with the same window of FY26 (1 Jul – 25 Aug 2025). No month-on-month comparison on this tab.
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year) MoM (vs prior month)
Metric
Year on Year
CY1 Jul – 25 Aug 2026
PY1 Jul – 25 Aug 2025
YoY Δ
YoY %
Sales (GA4)(3)
3,272
2,640
+632
+23.9%
Activations
3,416
2,941
+475
+16.2%
Disconnections⚠ floor (45-day lag)
1,406
1,331
+75
+5.6%
GTV (ex-GST)
$3.10M
$2.57M
+$529.6k
+20.6%
TCC (end of period)
22,685
20,404
+2,281
+11.2%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
2,458
0
+2,458
new
Gold MTM
506
1,006
−500
-49.7%
Silver MTM
190
1,369
−1,179
-86.1%
Bronze MTM
158
477
−319
-66.9%
Platinum MTM
62
51
+11
+21.6%
Diamond MTM
42
37
+5
+13.5%
Gold M2M
0
1
−1
−100.0%
Total
3,416
2,941
+475
+16.2%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn: a LEAD() over (CustomerID, invoice_date) flags an event when the next invoice
is more than 45 days later, or absent and the invoice is more than 45 days old. The event is attributed to invoice_date + 35
days. Because confirmation needs 45 days, recent weeks are structurally understated — read these as a floor, not a total. (4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21.26M. Any PY period covering March 2025
is restated by substituting the April 2025 full-month GTV. No adjustment applies to this table — neither the FY26
MTD nor FYTD comparison window overlaps March 2025. The substitution is applied to the Mar-25 bar on the TCC + GTV chart.
TCC & monthly GTV — Jun 2023 to today
Blue line (left axis) = end-of-month Total Connected Customers; the final point (26 Aug 2026, orange) is today. Green bars (right axis) = monthly GTV ex-GST; the final bar (orange) is month-to-date. * Mar 25 — the raw March 2025 GTV of $21,255,577 reflects a one-off bulk-rebill event. It has been substituted with the April 2025 full-month GTV of $1,239,536 so the trend line stays readable.
A · Monthly Sales (GA4) — last 37 months
34/37 months populated (3 real GA4, 31 BigQuery×0.93 estimates, 3 pre-Nov-2023 with no GA4 ecommerce tracking). One estimate is replaced with real GA4 per daily run, earliest first — Nov 2023 and Dec 2023 are now real. Current month (amber) is GA4 month-to-date through 25 Aug 2026.
B · Monthly Connections (Activations) — last 36 months
Source: BigQuery fct_kogan_nbn_orders, counted on NbnActivationDate. Current month (amber) is partial.
C · Quarterly Connections (Activations)
Final bar (amber) is the quarter to date.
D · Monthly Activations by Plan Tier
Stacked by tier. Gold+ launched September 2025 and now accounts for the majority of monthly activations.
E · TCC by Plan Tier
Stacked area, 36 historical month-ends plus a final point at today. Same NIC + PIC formula as the TCC chart, with each customer assigned the tier of their most recent order.