Reporting date 23 Sep 2026 · generated 24 Sep 2026 (Australia/Melbourne) · activations data date (LAD) 22 Sep 2026 · latest invoice date 22 Sep 2026
| Metric | CY 23 Sep 2026 | PY 23 Sep 2025 | YoY Δ | YoY % | MoM 23 Aug 2026 | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 52 | 36 | +16 | +44.4% | 48 | +4 | +8.3% |
| Activations | 71 (CY reflects LAD 22 Sep) | 42 | +29 | +69.0% | 33 | +38 | +115.2% |
| Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC) | 944 | 0 | +944 | N/A | 0 | +944 | N/A |
| GTV (ex-GST) | $0 | $0 | $0 | 0.0% | $0 | $0 | 0.0% |
| TCC (end of period — 23 Sep) | 23,234 | 20,554 | +2,680 | +13.0% | 23,283 | -49 | -0.2% |
| PTCC (previous day’s published TCC — 22 Sep) ⁽⁵⁾ | 24,107 | 20,512 | +3,595 | +17.5% | 23,250 | +857 | +3.7% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 48 | 18 | +30 | +166.7% |
| Gold MTM | 18 | 10 | +8 | +80.0% |
| Silver MTM | 3 | 7 | -4 | -57.1% |
| Bronze MTM | 1 | 5 | -4 | -80.0% |
| Platinum MTM | 1 | 1 | 0 | +0.0% |
| Diamond MTM | 0 | 1 | -1 | −100.0% |
| Total | 71 | 42 | +29 | +69.0% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 71 + 24,107 − 23,234 = 944. PY: 42 + 20,512 − 20,554 = 0. MoM: 33 + 23,250 − 23,283 = 0. The CY reading of 944 is a data artefact, not real churn, and is shown in grey: the published PTCC (24,107, sheet row 22/9) was computed on an invoice base ending 20 Sep, while today’s TCC_EOP uses an invoice base ending 22 Sep whose 22 Sep load looks thin (554 invoices vs 1,882 on 22 Aug, which has now rolled out of the trailing-month window). PY and MoM read 0 because PTCC and TCC sit on the same invoice cycle, so the formula only nets activations against themselves. A negative result would likewise indicate overnight invoice arrivals and is also rendered grey. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day’s published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (22 Sep 2025) and MOM_YEST−1 (22 Aug 2026) respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
| Metric | CY 1 Sep – 23 Sep 2026 | PY 1 Sep – 23 Sep 2025 | YoY Δ | YoY % | MoM 1 Aug – 23 Aug 2026 | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 1,710 | 556 | +1,154 | +207.6% | 1,314 | +396 | +30.1% |
| Activations | 1,539 | 564 | +975 | +172.9% | 1,338 | +201 | +15.0% |
| Disconnections ⚠ floor (45-day lag) | 323 | 475 | -152 | -32.0% | 688 | -365 | -53.1% |
| GTV (ex-GST) | $1,495,827 | $1,175,181 | +$320,646 | +27.3% | $1,491,970 | +$3,857 | +0.3% |
| TCC (end of period) | 23,234 | 20,554 | +2,680 | +13.0% | 23,283 | -49 | -0.2% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 1,127 | 125 | +1,002 | +801.6% |
| Gold MTM | 228 | 165 | +63 | +38.2% |
| Silver MTM | 76 | 181 | -105 | -58.0% |
| Bronze MTM | 61 | 77 | -16 | -20.8% |
| Diamond MTM | 26 | 9 | +17 | +188.9% |
| Platinum MTM | 21 | 7 | +14 | +200.0% |
| Total | 1,539 | 564 | +975 | +172.9% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ March 2025 contained a one-off bulk-rebill event (raw GTV ~$21.26M). Where a PY comparison period covers March 2025, the raw month is swapped for April 2025 full-month GTV to keep the comparison like-for-like. No comparison period in this report covers March 2025, so no metric-table adjustment was applied this run; the chart on the TCC + GTV tab does apply the substitution.
| Metric | CY 1 Jul – 23 Sep 2026 | PY 1 Jul – 23 Sep 2025 | YoY Δ | YoY % |
|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 5,279 | 3,304 | +1,975 | +59.8% |
| Activations | 5,384 | 3,635 | +1,749 | +48.1% |
| Disconnections ⚠ floor (45-day lag) | 2,118 | 1,915 | +203 | +10.6% |
| GTV (ex-GST) | $4,781,432 | $3,954,361 | +$827,071 | +20.9% |
| TCC (end of period) | 23,234 | 20,554 | +2,680 | +13.0% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 3,911 | 125 | +3,786 | +3028.8% |
| Gold MTM | 791 | 1,212 | -421 | -34.7% |
| Silver MTM | 284 | 1,604 | -1,320 | -82.3% |
| Bronze MTM | 234 | 583 | -349 | -59.9% |
| Platinum MTM | 88 | 63 | +25 | +39.7% |
| Diamond MTM | 76 | 47 | +29 | +61.7% |
| Gold M2M | 0 | 1 | -1 | −100.0% |
| Total | 5,384 | 3,635 | +1,749 | +48.1% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ March 2025 contained a one-off bulk-rebill event (raw GTV ~$21.26M). Where a PY comparison period covers March 2025, the raw month is swapped for April 2025 full-month GTV to keep the comparison like-for-like. No comparison period in this report covers March 2025, so no metric-table adjustment was applied this run; the chart on the TCC + GTV tab does apply the substitution.
Blue line (left axis) = end-of-month TCC; green bars (right axis) = monthly GTV ex-GST. The final point (orange) is today, 24 Sep 2026 — TCC as at today and September month-to-date GTV. Mar 25* — the raw March 2025 GTV of $21,255,577 reflects a one-off bulk rebill; the bar shown substitutes April 2025 full-month GTV ($1,239,536) so the series stays like-for-like.
35/37 months populated · Nov 2023 onward from real GA4 (all back-months now actuals; no BigQuery × 0.93 estimates remain). Sep and Oct 2023 predate GA4 ecommerce tracking and stay blank. Current month (amber) is GA4 month-to-date through 23 Sep.
BigQuery activations by activation month (first bar is a partial month at the start of the 3-year window). Current month (amber) is partial.
Calendar quarters. Final bar (amber) is quarter to date.
Stacked activations by tier. Gold+ launched September 2025 and now dominates the mix.
Stacked end-of-month TCC by tier, using the same NIC+PIC formula as the TCC + GTV chart: 36 month-ends plus today. Today’s point carries the same thin-invoice-day dip as the headline TCC.