Kogan Internet — Daily Performance Report

Reporting period: 8 May 2026
Run: 08 May 2026 23:39 · Live dashboard: kogan-internet-report.pages.dev
Performance Summary
Yesterday
MTD
FYTD
TCC + GTV Chart
3-Year Trends
TCC (end of period)
20,595
YoY +11.1% MoM +1.4%
as at 8 May
FYTD Activations
10,255
YoY +35.5%
FY26 to 8 May
FYTD Sales (GA4)
9,587
YoY +41.1%
GA4 Items purchased
FYTD GTV (anomaly-adj)
$14.53M
YoY +8.2%
Mar-25 substituted
MTD Activations
216
YoY -33.3% MoM +16.1%
May 1–8 May
MTD GTV (ex-GST)
$0.37M
YoY -15.1% MoM -21.2%
invoiced May to-date

✓ What's Working Well

  • TCC growth strong YoY: 20,595 as at 8 May, +2,053 (+11.1%) vs PY; +278 (+1.4%) vs prior month.
  • FYTD activations beating prior year: 10,255 vs 7,570 PY (++35.5%, +2,685 more activations).
  • FYTD GTV up YoY (anomaly-adjusted): $14,530,621 vs $13,425,207 PY (++8.2%). Mar-25 substituted with Apr-25 like-for-like.
  • FYTD sales (GA4) ahead of PY: 9,587 vs 6,795 (++41.1%).
  • MTD sales pacing slightly ahead: 228 vs 217 PY (+5.1%) and ahead of prior-month equivalent 190 (+20.0% MoM).
  • Yesterday's disconnections net flat: derived 0 disconnections on 8 May (24 acts + 20,571 PTCC − 20,595 TCC = 0).

⚠ What Needs Watching

  • MTD activations behind PY: 216 vs 324 PY (-33.3%, -108); also +30 (+16.1%) vs prior month equivalent — softer-than-PY pace, though MoM trend positive.
  • MTD GTV trailing PY: $365,112 vs $429,955 PY (-15.1%); −$97,976 (-21.2%) vs prior month — driven by lower invoice volume in early May.
  • Yesterday activations down YoY: 24 vs 50 PY (-52.0%); shaped by a 1-day data lag (CY reflects LAD 7 May).
  • Yesterday PY disconnections derived as negative (-88): data-freshness artefact — BigQuery invoice settlement made TCC_EOP_PY exceed PTCC_PY + activations on that historical date. True figures pending SQL Server source.
  • GTV for 8 May = $0: invoices for that day not yet posted (LID = May 6, 2-day invoice cycle lag); PY posted $81,705.
  • MTD/FYTD disconnection figures show floor only: 45-day churn detection lag means recent-month values understate true churn; treat with caution until 45 days have elapsed.
★ Sales from GA4 · All other metrics from BigQuery

Yesterday — 8 May 2026

YoY    MoM
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) 32435-11-31.4%34-10-29.4%
Activations (CY reflects LAD 7 May)2450-26-52.0%27-3-11.1%
Disconnections (Activations + PTCC − TCC)a0-88+88-100.0%127-127-100.0%
GTV (ex-GST)$0$81,705$-81,705-100.0%$104,006$-104,006-100.0%
TCC (end of period — 8 May)20,59518,542+2,053+11.1%20,317+278+1.4%
PTCC (previous day published — 7 May) 520,57118,404+2,167+11.8%20,417+154+0.8%

Plans activated — all plans (8 May 2026, LAD-based)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM170+17new
Gold MTM323-20-87.0%
Platinum MTM21+1+100.0%
Silver MTM120-19-95.0%
Diamond MTM110+0.0%
Bronze MTM05-5−100.0%
Total2450-26-52.0%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

4 PY GTV adjusted for March 2025 bulk-rebill anomaly (raw $21.26M); substituted with April 2025 full-month GTV ($1.24M) for like-for-like comparison.

5 PTCC_CY = previous day's published TCC (loaded from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (Yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 24 + 20,571 − 20,595 = 0. PY: 50 + 18,404 − 18,542 = -88 (negative = data-freshness artefact). MoM: 27 + 20,417 − 20,317 = 127. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

★ Sales from GA4 · All other metrics from BigQuery

Month-to-Date — May 1 to 8 May 2026

YoY    MoM
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) 3228217+11+5.1%190+38+20.0%
Activations216324-108-33.3%186+30+16.1%
Disconnections ⚠ floor (45-day lag)———————
GTV (ex-GST)$365,112$429,955$-64,843-15.1%$463,088$-97,976-21.2%
TCC (end of period — 8 May)20,59518,542+2,053+11.1%20,317+278+1.4%

Plans activated — all plans (MTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1550+155new
Gold MTM30138-108-78.3%
Bronze MTM1147-36-76.6%
Silver MTM8116-108-93.1%
Platinum MTM712-5-41.7%
Diamond MTM57-2-28.6%
Silver M2M03-3−100.0%
Gold M2M01-1−100.0%
Total216324-108-33.3%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

4 PY GTV adjusted for March 2025 bulk-rebill anomaly (raw $21.26M); substituted with April 2025 full-month GTV ($1.24M) for like-for-like comparison.

5 PTCC_CY = previous day's published TCC (loaded from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (Yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 24 + 20,571 − 20,595 = 0. PY: 50 + 18,404 − 18,542 = -88 (negative = data-freshness artefact). MoM: 27 + 20,417 − 20,317 = 127. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

★ Sales from GA4 · All other metrics from BigQuery

FY-to-Date — Jul 1, 2025 to 8 May 2026

YoY
MetricCYPYYoY ΔYoY %
Sales (GA4) 39,5876,795+2,792+41.1%
Activations10,2557,570+2,685+35.5%
Disconnections ⚠ floor (45-day lag)————
GTV (ex-GST) 4$14,530,621$13,425,207+$1,105,414+8.2%
TCC (end of period — 8 May)20,59518,542+2,053+11.1%

Plans activated — all plans (FYTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,3040+4,304new
Silver MTM2,442729+1,713+235.0%
Gold MTM2,019509+1,510+296.7%
Bronze MTM1,098401+697+173.8%
Platinum MTM223110+113+102.7%
Diamond MTM16884+84+100.0%
Gold M2M11,339-1,338-99.9%
Silver M2M04,172-4,172−100.0%
Bronze M2M0167-167−100.0%
Platinum Monthly033-33−100.0%
Gold $88.90 MTM01-1−100.0%
Diamond Monthly025-25−100.0%
Total10,2557,570+2,685+35.5%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

4 PY GTV adjusted for March 2025 bulk-rebill anomaly (raw $21.26M); substituted with April 2025 full-month GTV ($1.24M) for like-for-like comparison.

5 PTCC_CY = previous day's published TCC (loaded from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (Yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 24 + 20,571 − 20,595 = 0. PY: 50 + 18,404 − 18,542 = -88 (negative = data-freshness artefact). MoM: 27 + 20,417 − 20,317 = 127. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC end-of-month + Monthly GTV (ex-GST)

Mar 25* GTV substituted with Apr 2025 ($1.24M) due to bulk-rebill anomaly (raw was $21.26M). Final TCC point and GTV bar show today's position.

3-Year Trends

Monthly Sales (GA4)

31/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD. (Backfilled today: Nov 2023 = 459)

Monthly Connections (Activations)

Quarterly Connections (Activations)

Monthly Activations by Plan Tier (stacked)

TCC by Plan Tier (stacked area)