Yesterday GTV $80,863 vs $124,535 LY (−35.1%) — daily billing-cycle timing, not a trend.
Yesterday derived disconnections = −597. A negative result is a data-freshness artefact (overnight BigQuery invoice load pushed TCC_EOP above PTCC + activations); treat as not-yet-settled, not a real gain.
FYTD disconnections 9,346 vs 8,614 LY (+732, +8.5%) — churn rising alongside the larger base.
TCC MoM growth only +1.7% despite strong gross adds — churn is offsetting activations.
Gold+ is now the largest tier (4,733 of TCC, from ~6 a year ago) while legacy Silver/Gold decline — mix concentrating in one plan.
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs 21 Jun 2025)MoM (vs 21 May 2026)
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
53
37
+16
+43.2%
27
+26
+96.3%
Activations
44
CY reflects LAD 21 Jun
52
-8
-15.4%
36
+8
+22.2%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾
-597
138
-735
N/A
83
-680
N/A
GTV (ex-GST)
$80,863
$124,535
-$43,672
-35.1%
$82,961
-$2,097
-2.5%
TCC (end of period — 21 Jun)
21,021
18,473
+2,548
+13.8%
20,673
+348
+1.7%
PTCC (prev day's published TCC — 20 Jun) ⁽⁵⁾
20,380
18,559
+1,821
+9.8%
20,720
-340
-1.6%
Plans activated — all plans (LAD 21 Jun, YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
32
0
+32
new
Gold MTM
4
23
-19
-82.6%
Bronze MTM
3
7
-4
-57.1%
Silver MTM
2
21
-19
-90.5%
Platinum MTM
2
1
+1
+100.0%
Diamond MTM
1
0
+1
new
Total
44
52
-8
-15.4%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 44 + 20,380 − 21,021 = −597. PY: 52 + 18,559 − 18,473 = 138. MoM: 36 + 20,720 − 20,673 = 83. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in grey (not a win). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1. Disconnections (yesterday) = Activations + PTCC − TCC.
★ Sales from GA4 · All other metrics from BigQuery
YoY (1–21 Jun 2025)MoM (1–21 May 2026)
Metric
CY (1–21 Jun 26)
PY (1–21 Jun 25)
YoY Δ
YoY %
MoM (1–21 May 26)
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,160
722
+438
+60.7%
580
+580
+100.0%
Activations
1,120
690
+430
+62.3%
627
+493
+78.6%
Disconnections ⚠ floor (45-day lag)
388
510
-122
-23.9%
555
-167
-30.1%
GTV (ex-GST)
$1,161,844
$980,414
+$181,430
+18.5%
$1,140,745
+$21,098
+1.8%
TCC (end of period)
21,021
18,473
+2,548
+13.8%
20,673
+348
+1.7%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
826
0
+826
new
Gold MTM
139
208
-69
-33.2%
Silver MTM
56
255
-199
-78.0%
Bronze MTM
55
88
-33
-37.5%
Diamond MTM
26
6
+20
+333.3%
Platinum MTM
18
23
-5
-21.7%
Gold M2M
0
56
-56
-100.0%
Silver M2M
0
54
-54
-100.0%
Total
1,120
690
+430
+62.3%
⁽³⁾ Sales sourced from GA4. MTD disconnections use invoice-cycle churn (45-day lag floor estimate).
★ Sales from GA4 · All other metrics from BigQuery
YoY (1 Jul 2024 – 21 Jun 2025)
Metric
CY (1 Jul 25–21 Jun 26)
PY (1 Jul 24–21 Jun 25)
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
11,350
8,104
+3,246
+40.1%
Activations
12,044
8,915
+3,129
+35.1%
Disconnections ⚠ floor (45-day lag)
9,346
8,614
+732
+8.5%
GTV (ex-GST)
$16,780,136
$15,219,978(4)
+$1,560,158
+10.3%
TCC (end of period)
21,021
18,473
+2,548
+13.8%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
5,606
0
+5,606
new
Silver MTM
2,540
1,251
+1,289
+103.0%
Gold MTM
2,231
947
+1,284
+135.6%
Bronze MTM
1,199
606
+593
+97.9%
Platinum MTM
262
152
+110
+72.4%
Diamond MTM
205
96
+109
+113.5%
Gold M2M
1
1,398
-1,397
-99.9%
Silver M2M
0
4,239
-4,239
-100.0%
Gold $88.90 MTM
0
1
-1
-100.0%
Bronze M2M
0
167
-167
-100.0%
Platinum Monthly
0
33
-33
-100.0%
Diamond Monthly
0
25
-25
-100.0%
Total
12,044
8,915
+3,129
+35.1%
⁽³⁾ Sales sourced from GA4. FYTD disconnections use invoice-cycle churn (45-day lag floor estimate).
⁽⁴⁾ PY GTV anomaly-adjusted: a March 2025 bulk-rebill inflated raw GTV to $21.26M; the Mar-2025 figure is replaced with the Apr-2025 full-month GTV ($1.24M) for a like-for-like comparison. Raw PY FYTD GTV was $35.24M.
TCC (end of month) & Monthly GTV (ex-GST)
Blue line: end-of-month TCC (orange point = today, 22 Jun 26). Green bars: monthly GTV ex-GST (orange = month-to-date June). Mar 25*: March 2025 GTV ($21.26M, bulk-rebill anomaly) substituted with April 2025 full-month GTV ($1.24M).
A · Monthly Sales (GA4) — last 36 months
33/37 months populated · Nov 2023+ from real GA4 (with BigQuery ×0.93 estimates as a stop-gap where not yet backfilled). Current month (amber) is GA4 MTD.
B · Monthly Connections (Activations) — last 36 months