TCC 22,530 — up +2,057 (+10.0%) YoY and +236 (+1.1%) MoM; the customer base is at its highest level since the Dec-2024 peak unwound.
Gold+ is powering growth: 1,228 MTD activations (72% of all plans) and 2,698 FYTD, from a standing start a year ago.
Yesterday (LAD 28 Aug): 70 activations vs 26 PY (+169.2%) and 43 GA4 sales vs 17 PY (+152.9%).
⚠ What Needs Watching
⚠ PTCC loaded from BigQuery fallback (Google Sheet row not found for 2026-08-28; local state file also unavailable on fresh sandbox). The sheet's last row is 27/8/2026 — yesterday's run appears not to have updated it, and today's run could not update it either (the Chrome window was hidden/minimised, so Google Sheets accepted no keyboard input; the sheet still has no 28/8 or 29/8 rows). Until the sheet is re-synced, PTCC will continue to fall back to BigQuery. Manual fix: add rows 28/8/2026 = 22,530 and 29/8/2026 = 22,530 to the TCC Calc sheet.
Yesterday derived disconnections (CY 70 = Activations + PTCC − TCC) should be treated as indicative only: with PTCC taken from BigQuery (equal to TCC as at 28 Aug) and no 29-Aug invoices loaded yet, the derived figure collapses to same-day activations. PY and MoM bases are 0, so YoY/MoM % are N/A. This is a data-freshness effect, not churn signal.
MTD disconnections 652 vs 636 PY (+16, +2.5%) and FYTD 1,564 vs 1,380 (+184, +13.3%) — churn floor (45-day lag) is drifting up with the larger base; worth monitoring against the activation run-rate.
MoM softness vs July: MTD sales −4.5% and activations −10.1% vs the same period of July, which had EOFY promotional momentum — a normal seasonal effect, not alarming.
Yesterday GTV is $0 for CY, PY and MoM — no invoices were issued on those dates (billing-cycle timing on a weekend), not a performance issue.
Legacy tiers keep shrinking as mix shifts to Gold+: FYTD Silver 202 vs 1,417 (−85.7%), Bronze 170 vs 502 (−66.1%), Gold 553 vs 1,041 (−46.9%).
Yesterday — 29 Aug 2026 vs 29 Aug 2025 (MoM: 29 Jul 2026)
★ Sales from GA4 · All other metrics from BigQuery
⚠ PTCC loaded from BigQuery fallback (Google Sheet row not found for 2026-08-28; local state file also unavailable on fresh sandbox).
YoY MoM
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
43
17
+26
+152.9%
62
-19
-30.6%
Activations
70 (CY reflects LAD 28 Aug)
26
+44
+169.2%
83
-13
-15.7%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)
70
0
+70
N/A
0
+70
N/A
GTV (ex-GST) (no invoices issued on these dates)
$0
$0
$0
N/A
$0
$0
N/A
TCC (end of period — 29 Aug) ⁽⁵⁾
22,530
20,473
+2,057
+10.0%
22,294
+236
+1.1%
PTCC (previous day's published TCC — 28 Aug) ⁽⁵⁾
22,530
20,447
+2,083
+10.2%
22,211
+319
+1.4%
Plans activated — all plans (CY = LAD 28 Aug 2026 · PY = 29 Aug 2025)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
61
0
+61
new
Gold MTM
6
12
-6
-50.0%
Silver MTM
2
6
-4
-66.7%
Bronze MTM
1
6
-5
-83.3%
Platinum MTM
0
2
-2
-100.0%
Total
70
26
+44
+169.2%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 70 + 22,530 − 22,530 = 70. PY: 26 + 20,447 − 20,473 = 0. MoM: 83 + 22,211 − 22,294 = 0. PTCC (CY) from BigQuery fallback this run (Google Sheet row for 28/8/2026 missing); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Because the fallback PTCC equals TCC as at 28 Aug, the CY derived figure equals same-day activations — treat as a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (normally from Google Sheet: TCC Calc; BigQuery fallback used this run). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 28 Aug 2025 and 28 Jul 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
Month to Date — 1–29 Aug 2026 vs 1–29 Aug 2025 (MoM: 1–29 Jul 2026)
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,637
1,076
+561
+52.1%
1,714
-77
-4.5%
Activations
1,706
1,262
+444
+35.2%
1,898
-192
-10.1%
Disconnections ⚠ floor (45-day lag)
652
636
+16
+2.5%
851
-199
-23.4%
GTV (ex-GST)
$1,642,300
$1,423,488
+$218,812
+15.4%
$1,586,566
+$55,734
+3.5%
TCC (end of period)
22,530
20,473
+2,057
+10.0%
22,294
+236
+1.1%
Plans activated — all plans (1–29 Aug 2026 vs 1–29 Aug 2025)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
1,228
0
+1,228
new
Gold MTM
262
439
-177
-40.3%
Silver MTM
93
568
-475
-83.6%
Bronze MTM
84
211
-127
-60.2%
Platinum MTM
23
28
-5
-17.9%
Diamond MTM
16
16
0
0.0%
Total
1,706
1,262
+444
+35.2%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn — a floor due to the 45-day lag. MoM TCC = TCC as at 29 Jul 2026.
Financial Year to Date — 1 Jul – 29 Aug 2026 vs 1 Jul – 29 Aug 2025
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
Metric
CY
PY
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
3,465
2,716
+749
+27.6%
Activations
3,738
3,054
+684
+22.4%
Disconnections ⚠ floor (45-day lag)
1,564
1,380
+184
+13.3%
GTV (ex-GST)
$3,228,867
$2,779,180
+$449,686
+16.2%
TCC (end of period)
22,530
20,473
+2,057
+10.0%
Plans activated — all plans (1 Jul – 29 Aug 2026 vs 1 Jul – 29 Aug 2025)
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
2,698
0
+2,698
new
Gold MTM
553
1,041
-488
-46.9%
Silver MTM
202
1,417
-1,215
-85.7%
Bronze MTM
170
502
-332
-66.1%
Platinum MTM
66
55
+11
+20.0%
Diamond MTM
49
38
+11
+28.9%
Gold M2M
0
1
-1
-100.0%
Total
3,738
3,054
+684
+22.4%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. PY FYTD window contains no March-2025 GTV, so no bulk-rebill adjustment is required on this tab.
TCC + GTV — Jun 2023 to today
Blue line: end-of-month TCC (today's point in orange, as at 30 Aug 2026 = MTD position). Green bars: monthly GTV ex-GST (Aug 26 bar = month-to-date, orange). Mar 25*: raw March-2025 GTV of $21.26M reflects a bulk-rebill anomaly and has been substituted with the April-2025 full-month value ($1.24M) for like-for-like comparison.
3-Year Trends
A · Monthly Sales (GA4) — last 36 months
34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (state file re-bootstrapped this run on a fresh sandbox). Current month (amber) is GA4 MTD.
B · Monthly Connections (Activations)
Source: BigQuery. Current month (amber) is month-to-date.
C · Quarterly Connections (Activations)
Current quarter labelled QTD, in amber.
D · Monthly Activations by Plan Tier
Stacked by tier. Gold+ launched Sep 2025.
E · TCC by Plan Tier
Stacked area, same NIC+PIC formula as the TCC+GTV chart. Final point = today (30 Aug 2026).