Kogan Internet — Daily Performance Report

Yesterday: 29 Apr 2026 · Run: 30 Apr 2026 · LAD: 28 Apr 2026 · Source: BigQuery + GA4 + Google Sheet

Performance Summary
Yesterday
MTD
FYTD
TCC + GTV Chart
3-Year Trends

Performance Summary

TCC End of Period (29 Apr)
19,917
YoY +7.2% MoM -2.3%
FYTD Activations
9,965
YoY +37.8%
FYTD Sales (GA4)
9,325
YoY +42.5%
FYTD GTV (adj.)
$14,128,413
YoY +8.7%
MTD Activations
808
YoY +53.3% MoM -21.2%
MTD GTV
$1,402,245
YoY +13.1% MoM -1.3%

✓ What's Working Well

  • FYTD Activations: 9,965 vs PY 7,233 (+2,732 YoY, +37.8%)
  • FYTD Sales (GA4): 9,325 vs PY 6,546 (+2,779 YoY, +42.5%)
  • FYTD GTV (anomaly-adjusted): $14,128,413 vs PY $12,995,252 (+8.7% YoY)
  • MTD Activations: 808 vs PY 527 (+53.3% YoY); MoM 1,026 (-21.2%)
  • MTD GTV: $1,402,245 vs PY $1,239,536 (+13.1% YoY); MoM $1,420,325 (-1.3%)
  • TCC end of period (29 Apr): 19,917 vs PY 18,580 (+7.2% YoY); MoM 20,395 (-2.3%)
  • Plan mix: Gold+ MTM dominates new activations (566 of 808 MTD, 70%), reflecting the post-Sept-2025 product-shape shift toward the higher-tier plan.

⚠ What Needs Watching

  • Yesterday Sales (GA4) MoM: CY 23 vs MoM 0 — GA4 returned 0 sales on 29 Mar 2026; check for tracking gap on that single day.
  • FYTD Disconnections (45-day-floor): 7,855 vs PY 7,146 (+9.9%, more is worse)
  • Yesterday Activations on Yesterday tab use LAD (28 Apr) due to 1-day data lag. Yesterday derived disconnections (37+20582−19917=702) reflect the published-TCC-vs-current-TCC gap on settlement; PY/MoM derived disconnections are 0 because BigQuery historical PTCC is settled (TCC change exactly equals activations).

Yesterday — 29 Apr 2026

YoY (Year-over-Year)MoM (Month-over-Month, same date prior month)
Metric CY (29 Apr 2026) PY (29 Apr 2025) YoY Δ YoY % MoM (29 Mar 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾2324-1-4.2%0+23N/A
Activations (CY reflects LAD 28 Apr)3716+21+131.2%33+4+12.1%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾7020+702new0+702N/A
GTV (ex-GST)$0.00$0.00$0.00—$0.00$0.00—
TCC (end of period — 29 Apr)19,91718,580+1,337+7.2%20,395-478-2.3%
PTCC (previous day's published TCC — 28 Apr) ⁽⁵⁾20,58218,564+2,018+10.9%20,362+220+1.1%

Plans activated — all plans (29 Apr CY based on LAD 28 Apr)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM240+24new
Gold MTM54+1+25.0%
Silver MTM49-5-55.6%
Bronze MTM42+2+100.0%
Platinum MTM01-1−100.0%
Total3716+21+131.2%
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 20,582 − 19,917 = 702. PY: 16 + 18,564 − 18,580 = 0. MoM: 33 + 20,362 − 20,395 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ PY GTV anomaly-adjusted: a one-off bulk-rebill event in Mar 2025 inflated PY GTV. The Mar 2025 raw GTV ($21.26M) is replaced with Apr 2025 full-month GTV ($1.24M) for like-for-like comparison.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month-to-Date — 1–29 Apr 2026

YoY (Year-over-Year)MoM (Month-over-Month, same date prior month)
Metric CY (1–29 Apr 2026) PY (1–29 Apr 2025) YoY Δ YoY % MoM (1–29 Mar 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾777501+276+55.1%991-214-21.6%
Activations808527+281+53.3%1,026-218-21.2%
Disconnections ⚠ floor (45-day lag)625805-180-22.4%1,053-428-40.6%
GTV (ex-GST)$1,402,245$1,239,536+$162,709+13.1%$1,420,325$-18,081-1.3%
TCC (end of period)19,91718,580+1,337+7.2%20,395-478-2.3%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5660+566new
Gold MTM119165-46-27.9%
Bronze MTM49115-66-57.4%
Silver MTM42195-153-78.5%
Platinum MTM1825-7-28.0%
Diamond MTM1412+2+16.7%
Silver M2M015-15−100.0%
Total808527+281+53.3%


⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ PY GTV anomaly-adjusted: a one-off bulk-rebill event in Mar 2025 inflated PY GTV. The Mar 2025 raw GTV ($21.26M) is replaced with Apr 2025 full-month GTV ($1.24M) for like-for-like comparison.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Financial Year-to-Date — 1 Jul 2025 – 29 Apr 2026

YoY (Year-over-Year)
Metric CY (1 Jul 2025 – 29 Apr 2026) PY (1 Jul 2024 – 29 Apr 2025) YoY Δ YoY %
Sales (GA4) ⁽³⁾9,3256,546+2,779+42.5%
Activations9,9657,233+2,732+37.8%
Disconnections ⚠ floor (45-day lag)7,8557,146+709+9.9%
GTV (ex-GST) ⁽⁴⁾$14,128,413$12,995,252+$1,133,161+8.7%
TCC (end of period)19,91718,580+1,337+7.2%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM40920+4092new
Silver MTM2430607+1823+300.3%
Gold MTM1980367+1613+439.5%
Bronze MTM1087353+734+207.9%
Platinum MTM21598+117+119.4%
Diamond MTM16076+84+110.5%
Gold M2M11338-1337-99.9%
Diamond Monthly025-25−100.0%
Platinum Monthly033-33−100.0%
Silver M2M04168-4168−100.0%
Bronze M2M0167-167−100.0%
Gold $88.90 MTM01-1−100.0%
Total99657233+2732+37.8%


⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ PY GTV anomaly-adjusted: a one-off bulk-rebill event in Mar 2025 inflated PY GTV. The Mar 2025 raw GTV ($21.26M) is replaced with Apr 2025 full-month GTV ($1.24M) for like-for-like comparison.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

TCC and Monthly GTV (ex-GST) — last ~3 years

Blue line = end-of-month TCC (orange = today, 30 Apr 2026); Green bars = monthly GTV ex-GST (orange bar = current month-to-date). *Mar 2025 GTV substituted with Apr 2025 ($1.24M) due to bulk-rebill anomaly inflating raw value to $21.26M.

3-Year Trends

A) Monthly Sales (GA4)

B) Monthly Connections (Activations) — BigQuery

Current month (amber) is month-to-date.

C) Quarterly Connections (Activations)

Current quarter labelled QTD.

D) Monthly Activations by Plan Tier

Stacked by tier (Bronze, Silver, Gold, Gold+, Platinum, Diamond).

E) TCC by Plan Tier

Stacked area: 36 historical month-ends + today (30 Apr 2026).