Kogan Internet — Daily Performance Report

Report date: Friday 31 July 2026 · Generated 1 Aug 2026 (AEST) · Sales from GA4, all other metrics from BigQuery

Performance Summary — 31 Jul 2026

TCC (end of period)
22,428
YoY +14.1%MoM +5.4%
FYTD Activations
2,032
YoY +13.4%
FYTD Sales (GA4)
1,828
YoY +11.5%
FYTD GTV ex-GST
$1,586,566
YoY +17.0%
MTD Activations
2,032
YoY +13.4%MoM +12.6%
MTD GTV ex-GST
$1,586,566
YoY +17.0%MoM +6.7%

PTCC loaded from Google Sheet (row for 30/7/2026 = 22,294). FYTD = 1 Jul 2026 onward, so FYTD and MTD are identical this month (first month of FY27).

✓ What’s Working Well

  • TCC reached 22,428 at 31 Jul — up +2,769 (+14.1%) YoY and +1,142 (+5.4%) MoM; the customer base has grown every month since Feb 2026.
  • July activations hit 2,032 — up +240 (+13.4%) YoY and +227 (+12.6%) vs June, the strongest month since June 2024.
  • July GTV was $1,586,566 ex-GST — up +$230,874 (+17.0%) YoY and +$100,154 (+6.7%) MoM; highest ordinary month on record (excluding the Mar-25 rebill anomaly).
  • July sales (GA4) of 1,828 were up +188 (+11.5%) YoY; yesterday’s 58 sales were up +13.7% YoY and yesterday’s 75 activations up +31.6% YoY.
  • July disconnections (invoice-cycle floor) of 649 were −95 (−12.8%) better YoY and −219 (−25.2%) better than June.
  • Gold+ is powering growth: 1,470 July activations (72% of total, new vs PY) and a Gold+ TCC base of ~6,274 (up from 6 a year ago).

⚠ What Needs Watching

  • Yesterday’s derived disconnections computed to −59 — a data-freshness artefact (BigQuery invoice data arrived overnight, lifting TCC above PTCC + activations). Rendered neutral grey; not a real negative churn figure.
  • Yesterday’s sales of 58 were −53.6% MoM against 30 Jun (125) — the June base was inflated by EOFY promo close-out, so treat the MoM read with caution.
  • July sales were −106 (−5.5%) MoM vs June’s 1,934 — still the second-best sales month of FY26/27 to date.
  • Daily GTV shows $0 for 31 Jul because invoice data is only loaded to 28 Jul (~3-day lag) — not a trading signal.
  • Legacy tiers keep shrinking as mix shifts to Gold+: July MTD Silver activations −87.2% YoY and Bronze −70.4% YoY.
  • MTD/FYTD disconnections are a floor (45-day invoice-cycle lag) and will revise upward as invoices settle.

Yesterday — 31 Jul 2026

YoY (vs prior year)   MoM (vs prior month)
MetricCY (31 Jul 2026)PY (31 Jul 2025)YoY ΔYoY %MoM (30 Jun 2026)MoM ΔMoM %
Sales (GA4) (3)5851+7+13.7%125-67-53.6%
Activations (CY reflects LAD 31 Jul)7557+18+31.6%103-28-27.2%
Disconnections (Activations + PTCC − TCC) (a)-590-59N/A0-59N/A
GTV (ex-GST) (invoice data loaded to 28 Jul — daily GTV lags ~3 days)$0$0$0N/A$0$0N/A
TCC (end of period — 31 Jul)22,42819,659+2,769+14.1%21,286+1,142+5.4%
PTCC (previous day’s published TCC — 30 Jul) (5)22,29419,602+2,692+13.7%21,183+1,111+5.2%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 75 + 22,294 − 22,428 = -59. PY: 57 + 19,602 − 19,659 = 0. MoM: 103 + 21,183 − 21,286 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day’s published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 30 Jul 2025 and 29 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans (Yesterday, YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM550+55new
Gold MTM1018-8-44.4%
Bronze MTM46-2-33.3%
Silver MTM333-30-90.9%
Platinum MTM20+2new
Diamond MTM10+1new
Total7557+18+31.6%

Month to Date — 1–31 Jul 2026

YoY (vs prior year)   MoM (vs prior month)
MetricCY (1–31 Jul 2026)PY (1–31 Jul 2025)YoY ΔYoY %MoM (1–30 Jun 2026)MoM ΔMoM %
Sales (GA4) (3)1,8281,640+188+11.5%1,934-106-5.5%
Activations2,0321,792+240+13.4%1,805+227+12.6%
Disconnections ⚠ floor (45-day lag)649744-95-12.8%868-219-25.2%
GTV (ex-GST)$1,586,566$1,355,693+$230,874+17.0%$1,486,412+$100,154+6.7%
TCC (end of period)22,42819,659+2,769+14.1%21,286+1,142+5.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans (MTD, YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,4700+1,470new
Gold MTM291602-311-51.7%
Silver MTM109849-740-87.2%
Bronze MTM86291-205-70.4%
Platinum MTM4327+16+59.3%
Diamond MTM3322+11+50.0%
Gold M2M01-1−100.0%
Total2,0321,792+240+13.4%

Financial Year to Date — 1–31 Jul 2026 (FY27)

FY27 began 1 Jul 2026, so FYTD equals MTD this month. No MoM column on FYTD.

MetricCY (1–31 Jul 2026)PY (1–31 Jul 2025)YoY ΔYoY %
Sales (GA4) (3)1,8281,640+188+11.5%
Activations2,0321,792+240+13.4%
Disconnections ⚠ floor (45-day lag)649744-95-12.8%
GTV (ex-GST)$1,586,566$1,355,693+$230,874+17.0%
TCC (end of period)22,42819,659+2,769+14.1%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans (FYTD, YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,4700+1,470new
Gold MTM291602-311-51.7%
Silver MTM109849-740-87.2%
Bronze MTM86291-205-70.4%
Platinum MTM4327+16+59.3%
Diamond MTM3322+11+50.0%
Gold M2M01-1−100.0%
Total2,0321,792+240+13.4%

TCC + Monthly GTV — Jun 2023 to today

* Mar-25 GTV bar substituted with Apr-25 full-month GTV ($1,239,536): the raw Mar-25 figure of $21.26M reflects a one-off bulk-rebill anomaly. Blue line = end-of-month TCC (NIC+PIC); orange point/bar = today (TCC as at 1 Aug; GTV bar = Aug MTD, $0 as invoice data lags ~3 days). Green bars = monthly GTV ex-GST.

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4. Current report month (amber) is complete July 2026 GA4 data. Pre-Nov-2023 months: GA4 ecommerce not yet live.

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (month-end)

Charts B–E from BigQuery. Chart E uses the same NIC+PIC formula as the TCC+GTV chart. Amber = current period.