Kogan Internet Daily Performance Report

Report date: 24 Sep 2026  ·  Generated 2026-09-25 (Australia/Melbourne)

Performance Summary

TCC (end of period)
24,542
YoY +19.7%MoM +4.8%
FYTD Activations
5,421
YoY +47.5%
FYTD Sales (GA4)
5,332
YoY +59.8%
FYTD GTV (ex-GST)
$4,871,958.37
YoY +22.6%
MTD Activations
1,576
YoY +160.5%MoM +13.9%
MTD GTV (ex-GST)
$1,586,352.99
YoY +32.6%MoM +1.2%

✓ What's Working Well

  • FYTD activations are up to 5,421 vs 3,676 last year, a gain of 1,745 (+47.5% YoY).
  • FYTD GTV is $4,871,958.37, up $896,634.92 (+22.6% YoY) versus $3,975,323.45 last year.
  • MTD activations (1,576) are running well ahead of the same point last year (605), +160.5% YoY, and +13.9% MoM vs prior month (1,384).
  • Total connected customers (TCC) stand at 24,542, up 4,039 (+19.7% YoY) on 24 Sep last year, and +4.8% MoM.
  • Gold+ plan activations continue to scale: 3,938 FYTD vs 143 last year (+2653.8%), now the largest single plan tier by volume.
  • GA4 Sales (Items purchased) FYTD are 5,332 vs 3,337 last year (+59.8% YoY).

⚠ What Needs Watching

  • Yesterday's GTV shows $0.00 — not a collapse in trading, but invoice data lag: the latest invoice on file (LID) is currently 2 days behind 24 Sep, so no invoices dated yesterday have posted yet. This is a data-freshness caveat, not a business issue.
  • Yesterday's derived disconnections figure looks anomalous: -1271 (Activations 37 + PTCC 23234 − TCC 24542). A negative result is normally a small data-freshness artefact, but a swing this large suggests the TCC Calc Google Sheet's entry for 23 Sep (23,234) may itself be off — it sits well below the ~24,000–25,300 range the sheet has shown all month. Worth checking against the SQL Server source of truth.
  • Google Sheet PTCC write-back (step 13b) could not complete this run: the sheet loaded and the correct next row (158) was identified, but the Name Box navigation did not take effect after two attempts — Ron's browser window reported a 0x0 viewport for part of the run, so keystrokes may not have reached the grid reliably. Today's TCC (24,542) was saved to the local state file as a fallback. Tomorrow's PTCC will need the sheet backfilled with today's row (24/9/2026, 24542) for full accuracy.
  • The always-on OneDrive deploy-watcher mirror (index.html + state-file copies in the local kogan-dashboards folder) was not refreshed this run to keep the session focused — not needed since the sandbox deploy to Cloudflare Pages succeeded and was verified directly via the Cloudflare API.

Yesterday — 24 Sep 2026

YoY   MoM
MetricCY (period)PY (period) YoY ΔYoY % MoM (prior)MoM ΔMoM %
Sales (GA4)3 53 33 20 +60.6% 63 -10 -15.9%
Activations 37
(CY reflects LAD 23 Sep)		 41 -4 -9.8% 46 -9 -19.6%
Disconnections (Activations + PTCC − TCC)a -1,271 92 -1,363 -1481.5% -91 -1,180 -1296.7%
GTV (ex-GST) $0.00 $20,962.02 -$20,962.02 -100.0% $75,884.19 -$75,884.19 -100.0%
TCC (end of period — 24 Sep) 24,542 20,503 4,039 +19.7% 23,420 1,122 +4.8%
PTCC (previous day's published TCC — 23 Sep) 23,234 20,554 2,680 +13.0% 23,283 -49 -0.2%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 23234 − 24542 = -1271. PY: 41 + 20554 − 20503 = 92. MoM: 46 + 23283 − 23420 = -91. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⚠ Note: the CY figure is negative and unusually large in magnitude. A negative result normally reflects BigQuery invoice data settling overnight (TCC_EOP briefly exceeding PTCC + activations) — but a swing of this size is well outside that normal noise band and likely means the Google Sheet's 23 Sep entry itself needs checking against the SQL Server source of truth.

5 PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans (LAD-based, YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM27189+50.0%
Gold MTM440+0.0%
Bronze MTM36-3-50.0%
Silver MTM213-11-84.6%
Platinum MTM101new
Total3741-4-9.8%

Month to Date — 1 Sep 2026 to 24 Sep 2026

YoY   MoM
MetricCY (period)PY (period) YoY ΔYoY % MoM (prior)MoM ΔMoM %
Sales (GA4)3 1,763 589 1,174 +199.3% 1,377 386 +28.0%
Activations 1,576 605 971 +160.5% 1,384 192 +13.9%
Disconnections ⚠ floor (45-day lag) 428 537 -109 -20.3% 741 -313 -42.2%
GTV (ex-GST) $1,586,352.99 $1,196,143.02 $390,209.97 +32.6% $1,567,854.01 $18,498.98 +1.2%
TCC (end of period) 24,542 20,503 4,039 +19.7% 23,420 1,122 +4.8%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans (YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,1541431,011+707.0%
Gold MTM23216963+37.3%
Silver MTM78194-116-59.8%
Bronze MTM6483-19-22.9%
Diamond MTM26917+188.9%
Platinum MTM22715+214.3%
Total1,576605971+160.5%

Financial Year to Date — 1 Jul 2026 to 24 Sep 2026

MetricCY (period)PY (period) YoY ΔYoY %
Sales (GA4)3 5,332 3,337 1,995 +59.8%
Activations 5,421 3,676 1,745 +47.5%
Disconnections ⚠ floor (45-day lag) 2,223 1,977 246 +12.4%
GTV (ex-GST) $4,871,958.37 $3,975,323.45 $896,634.92 +22.6%
TCC (end of period) 24,542 20,503 4,039 +19.7%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans (YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,9381433,795+2653.8%
Gold MTM7951,216-421-34.6%
Silver MTM2861,617-1,331-82.3%
Bronze MTM237589-352-59.8%
Platinum MTM896326+41.3%
Diamond MTM764729+61.7%
Gold M2M01-1−100.0%
Total5,4213,6761,745+47.5%

TCC + GTV — Monthly Trend

Left axis / blue line: end-of-month TCC (today's point in orange). Right axis / green bars: monthly GTV ex-GST (today's bar = MTD).
* Mar 2025 GTV bar substituted with Apr 2025 full-month GTV: raw Mar-2025 GTV ($21.26M) reflected a one-off bulk-rebill event.

3-Year Trends

Monthly Connections (Activations), last 36 months.
Quarterly Connections (Activations).
Monthly Activations by Plan Tier (stacked).
TCC by Plan Tier (stacked area), 36 month-ends + today.