Kogan Internet — Daily Performance Report

Reporting date: 30 Jun 2026  ·  Generated 1 Jul 2026 (Australia/Melbourne)  ·  LAD 29 Jun 2026

Performance Summary — as at 30 Jun 2026

TCC (end of period)
21,179
YoY +13.3%MoM +2.4%
FYTD Activations
12,626
YoY +35.6%
FYTD Sales (GA4)
12,124
YoY +41.5%
FYTD GTV (adj) ⁽⁴⁾
$17.10M
YoY +10.2%
MTD Activations
1,702
YoY +56.6%MoM +94.5%
MTD GTV
$1.49M
YoY +16.4%MoM +2.3%

✓ What's Working Well

  • TCC reached 21,179 as at 30 Jun 2026, up +2,483 YoY (+13.3%) and +491 MoM (+2.4%) — sustained customer-base growth.
  • FYTD activations of 12,626 are +3,314 YoY (+35.6%), driven by the Gold+ plan (6,049 FYTD activations vs 0 a year ago).
  • MTD (June) activations of 1,702 are +615 YoY (+56.6%) and +94.5% MoM — a strong month.
  • FYTD Sales (GA4) 12,124 items, +3,553 YoY (+41.5%); MTD sales 1,934, +62.7% YoY.
  • MTD GTV $1.49M, +16.4% YoY and +2.3% MoM; FYTD GTV $17.10M, +10.2% YoY (anomaly-adjusted).
  • MTD disconnections (churn floor) of 610 are down −18.7% YoY and −25.4% MoM — improving retention.

⚠ What Needs Watching

  • Yesterday's derived disconnections show −443 (CY) — a negative value flagged as a data-freshness artefact: overnight BigQuery invoice loads pushed TCC_EOP (21,179) above PTCC (20,688) + activations. Not a true churn figure; the real number is pending the SQL Server source.
  • Legacy M2M / older MTM plans continue to wind down as customers migrate to Gold+ (Silver M2M 0 vs 4,240 FYTD PY; Gold M2M 1 vs 1,398). Expected mix shift, but monitor revenue-per-plan.
  • FYTD disconnections 9,568, up +714 (+8.1%) YoY — churn volume rising with the larger base; watch net adds.
  • GTV growth (+10.2% FYTD) is lagging activation growth (+35.6%) — consistent with lower ARPU on Gold+ promotional pricing; watch revenue per customer.
  • Yesterday GTV shows $0 for 30 Jun (no invoices issued on the month-end date) — a normal billing-cycle timing effect, not a revenue loss.

Yesterday — 30 Jun 2026 (CY) vs 30 Jun 2025 (PY)

YoY    MoM
MetricCYPYYoY ΔYoY % MoM (30 May 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾ 12579 +46+58.2% 23+102+443.5%
Activations 48
(CY reflects LAD 29 Jun 2026)
47 +1+2.1% 23+25+108.7%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾ -4430 -443N/A 0-443N/A
GTV (ex-GST) $0$0 +$0N/A $0+$0N/A
TCC (end of period — 30 Jun 2026) 21,17918,696 +2,483+13.3% 20,688+491+2.4%
PTCC (previous day's published TCC — 29 Jun) ⁽⁵⁾ 20,68818,649 +2,039+10.9% 20,665+23+0.1%

Plans activated — all plans (CY via LAD 29 Jun 2026)

PlanCYPYYoY ΔYoY %
Gold+ MTM380+38new
Gold MTM714-7-50.0%
Silver MTM119-18-94.7%
Bronze MTM113-12-92.3%
Platinum MTM10+1new
Diamond MTM01-1-100.0%
Total4847+1+2.1%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 48 + 20,688 − 21,179 = -443. PY: 47 + 18,649 − 18,696 = 0. MoM: 23 + 20,665 − 20,688 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative CY value (shown grey) indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, not real churn. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month-to-Date — Jun 2026 (CY) vs Jun 2025 (PY)

YoY    MoM
MetricCYPYYoY ΔYoY % MoM (1–30 May)MoM ΔMoM %
Sales (GA4) ⁽³⁾ 1,9341,189 +745+62.7% 813+1,121+137.9%
Activations 1,7021,087 +615+56.6% 875+827+94.5%
Disconnections ⚠ floor (45-day lag) 610750 -140-18.7% 818-208-25.4%
GTV (ex-GST) $1,486,353$1,276,875 +$209,478+16.4% $1,452,551+$33,802+2.3%
TCC (end of period) 21,17918,696 +2,483+13.3% 20,688+491+2.4%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM1,2690+1,269new
Gold MTM204350-146-41.7%
Silver MTM85430-345-80.2%
Bronze MTM75151-76-50.3%
Platinum MTM3533+2+6.1%
Diamond MTM3412+22+183.3%
Gold M2M056-56-100.0%
Silver M2M055-55-100.0%
Total1,7021,087+615+56.6%
⁽³⁾ Sales from GA4. ⚠ Disconnections use invoice-cycle churn with a 45-day lag floor (recent months understated). MoM compares to 1–30 May 2026.

Financial-Year-to-Date — 1 Jul 2025–30 Jun 2026 (CY) vs 1 Jul 2024–30 Jun 2025 (PY)

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾12,1248,571 +3,553+41.5%
Activations12,6269,312 +3,314+35.6%
Disconnections ⚠ floor (45-day lag)9,5688,854 +714+8.1%
GTV (ex-GST)$17,104,646$15,516,439 ⁽⁴⁾ +$1,588,207+10.2%
TCC (end of period)21,17918,696 +2,483+13.3%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM6,0490+6,049new
Silver MTM2,5691,426+1,143+80.2%
Gold MTM2,2961,089+1,207+110.8%
Bronze MTM1,219669+550+82.2%
Platinum MTM279162+117+72.2%
Diamond MTM213102+111+108.8%
Gold M2M11,398-1,397-99.9%
Silver M2M04,240-4,240-100.0%
Bronze M2M0167-167-100.0%
Platinum Monthly033-33-100.0%
Diamond Monthly025-25-100.0%
Gold $88.90 MTM01-1-100.0%
Total12,6269,312+3,314+35.6%
⁽³⁾ Sales from GA4. ⁽⁴⁾ PY GTV anomaly-adjusted: a Mar-2025 bulk-rebill inflated raw GTV to $21.26M; replaced with Apr-2025 full-month GTV ($1.24M) for a like-for-like comparison. Raw PY FYTD GTV was $35.53M; adjusted $15.52M. ⚠ Disconnections use invoice-cycle churn (45-day lag floor).

TCC (month-end) & Monthly GTV ex-GST

Blue line = end-of-month TCC (NIC + PIC); green bars = monthly GTV ex-GST. Orange = current period (today's TCC and July MTD GTV). Mar 25*: a bulk-rebill anomaly inflated Mar-2025 GTV to $21.3M; substituted with Apr-2025 full-month GTV ($1.24M).

3-Year Trends

A · Monthly Sales (GA4) — Items purchased

32/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

BigQuery NbnActivationDate, last 36 months. Current month (Jun 26) in amber.

C · Quarterly Connections (Activations)

BigQuery. 2026 Q2 (most recent complete quarter) highlighted in amber.

D · Monthly Activations by Plan Tier

Stacked by tier. Note the Gold+ ramp from Sep 2025.

E · TCC by Plan Tier (month-end)

Stacked area, NIC + PIC per tier. 37 month-ends + today.
Data sources: BigQuery (kogan-analytics-prod) for activations, disconnections, GTV, TCC; GA4 (property p415250248) for sales; Google Sheet for PTCC. Live dashboard: kogan-internet-report.pages.dev