Kogan Internet Daily Performance Report

TCC (end of period)

20,029

YoY +8.2%MoM -1.3%

9 May 2026

FYTD Activations

10,288

YoY +35.3%

1 Jul 2025 → 9 May

FYTD Sales (GA4)

9,610

YoY +40.9%

1 Jul 2025 → 9 May

FYTD GTV (anomaly-adj.)

$14,595,840

YoY +8.3%

1 Jul 2025 → 9 May

MTD Activations

249

YoY -30.4%MoM +15.3%

1–9 May 2026

MTD GTV

$430,331

YoY -9.9%MoM -13.7%

1–9 May 2026

✓ What's Working Well

TCC up +8.2% YoY — 20,029 vs 18,518 a year ago (+1,511 customers).
FYTD activations +35.3% YoY — 10,288 vs 7,604 prior FYTD (+2,684).
FYTD sales (GA4) +40.9% YoY — 9,610 vs 6,819 prior FYTD (+2,791 item purchases).
FYTD GTV +8.3% YoY (anomaly-adjusted) — $14,595,840 vs $13,472,897 prior FYTD (+$1,122,943).
MTD activations +15.3% MoM — 249 vs 216 for 1–9 Apr (+33).
MTD sales (GA4) +4.1% YoY — 251 vs 241 same period last year (+10). MoM also positive at +13.1%.
Gold+ MTM is the #1 selling plan FYTD at 4,149 activations — didn't exist as a meaningful seller in the prior FYTD. Reflects the Sep 2025 plan refresh.

⚠ What Needs Watching

TCC down -1.3% MoM — 20,029 vs 20,301 on 9 Apr 2026 (-272 customers). Reflects the unusually large derived disconnections day on 9 May (see Yesterday tab).
MTD activations -30.4% YoY — 249 vs 358 same period last year (-109). May 2025 was a strong sales month after the plan refresh; tough early-month comp.
MTD GTV -9.9% YoY — $430,331 vs $477,646 same period last year ($-47,314). Early-month invoice timing variance — comparisons stabilise after the billing cycle settles.
MTD GTV -13.7% MoM — $430,331 vs $498,619 for 1–9 Apr ($-68,288). Normal day-of-month variance in invoice issuance.
Yesterday derived disconnections (599) is anomalously high. Caused by a 566-unit overnight drop between published TCC (20,595 on 8 May) and today's BigQuery TCC (20,029 for 9 May). Likely a Saturday data-freshness artefact: LID = 8 May, weekend invoice settlement may not have populated. Will normalise after Monday's data lands.
Yesterday sales (GA4) -4.2% YoY — 23 vs 24 (-1). Saturday single-day comp; broader trend is positive (FYTD +40.9%).

YoYMoM (vs 9 Apr 2026)

Metric	CY	PY	YoY Δ	YoY %	MoM (1–9 Apr)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	23	24	-1	-4.2%	32	-9	-28.1%
Activations	33 (LAD 8 May)	34	-1	-2.9%	30	+3	+10.0%
Disconnections (Activations + PTCC − TCC) ^(a)	599	58	+541	+932.8%	46	+553	+1202.2%
GTV (ex-GST)	$0	$47,690	$-47,690	-100.0%	$35,531	$-35,531	-100.0%
TCC (end of period — 9 May)	20,029	18,518	+1,511	+8.2%	20,301	-272	-1.3%
PTCC (previous day's published TCC — 8 May) ⁽⁵⁾	20,595	18,542	+2,053	+11.1%	20,317	+278	+1.4%

Plans activated — all plans (Yesterday, LAD: 8 May 2026)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	24	0	+24	new
Gold MTM	4	13	-9	-69.2%
Bronze MTM	2	7	-5	-71.4%
Silver MTM	2	12	-10	-83.3%
Platinum MTM	1	1	+0	+0.0%
Gold M2M	0	1	-1	−100.0%
Total	33	34	-1	-2.9%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 33 + 20,595 − 20,029 = 599. PY: 34 + 18,542 − 18,518 = 58. MoM: 30 + 20,317 − 20,301 = 46. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

YoYMoM (vs 1–9 Apr 2026)

Metric	CY	PY	YoY Δ	YoY %	MoM (1–9 Apr)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	251	241	+10	+4.1%	222	+29	+13.1%
Activations	249	358	-109	-30.4%	216	+33	+15.3%
Disconnections ⚠ floor (45-day lag)	0	283	-283	-100.0%	325	-325	-100.0%
GTV (ex-GST)	$430,331	$477,646	$-47,314	-9.9%	$498,619	$-68,288	-13.7%
TCC (end of period)	20,029	18,518	+1,511	+8.2%	20,301	-272	-1.3%

Plans activated — all plans (MTD: 1–9 May 2026)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	155	0	+155	new
Gold MTM	30	138	-108	-78.3%
Bronze MTM	11	47	-36	-76.6%
Silver MTM	8	116	-108	-93.1%
Platinum MTM	7	12	-5	-41.7%
Diamond MTM	5	7	-2	-28.6%
Gold M2M	0	1	-1	−100.0%
Silver M2M	0	3	-3	−100.0%
Total	216	324	-108	-33.3%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. ⚠ Disconnections (MTD) — invoice-cycle churn has a 45-day attribution lag, so May figures show a floor of 0 until the cycle settles.

YoY

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	9,610	6,819	+2,791	+40.9%
Activations	10,288	7,604	+2,684	+35.3%
Disconnections	8,106	7,429	+677	+9.1%
GTV (ex-GST)	$14,595,840	$13,472,897 ⁽⁴⁾	$+1,122,943	+8.3%
TCC (end of period)	20,029	18,518	+1,511	+8.2%

Plans activated — all plans (FYTD: 1 Jul 2025 → 9 May 2026)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	4,149	0	+4,149	new
Silver MTM	2,434	613	+1,821	+297.1%
Gold MTM	1,989	371	+1,618	+436.1%
Bronze MTM	1,087	354	+733	+207.1%
Platinum MTM	216	98	+118	+120.4%
Diamond MTM	163	77	+86	+111.7%
Gold M2M	1	1,338	-1,337	-99.9%
Platinum Monthly	0	33	-33	−100.0%
Diamond Monthly	0	25	-25	−100.0%
Silver M2M	0	4,169	-4,169	−100.0%
Bronze M2M	0	167	-167	−100.0%
Gold $88.90 MTM	0	1	-1	−100.0%
Total	10,039	7,246	+2,793	+38.5%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.

⁽⁴⁾ PY GTV adjusted for Mar-2025 bulk-rebill anomaly: raw PY value of $33,488,939 had Mar-2025 ($21,255,577) replaced with Apr-2025 ($1,239,536) for like-for-like comparison. Adjusted PY = $13,472,897.

Kogan Internet — Daily Performance Report

✓ What's Working Well

⚠ What Needs Watching

Monthly TCC + GTV (Jun 2023 → present)

Monthly Sales (GA4) — last 36 months

Monthly Connections (Activations) — last 36 months

Quarterly Connections (Activations)

Monthly Activations by Plan Tier (stacked)

TCC by Plan Tier (stacked area, end-of-month + today)