Kogan Internet — Daily Performance Report

Reference date (Yesterday): 19 Aug 2026  ·  MTD 1 Aug–19 Aug  ·  FYTD 1 Jul 2026–19 Aug  ·  Generated 20 Aug 2026 (Australia/Melbourne)

★ Sales from GA4 · All other metrics from BigQuery
TCC (end of period)
22,926
19 Aug
YoY +14.2%MoM +4.0%
FYTD Activations
3,102
1 Jul – 19 Aug
YoY +11.6%
FYTD Sales (GA4)
2,918
1 Jul – 19 Aug
YoY +15.9%
FYTD GTV (ex-GST)
$2,748,332
anomaly-adjusted
YoY +23.8%
MTD Activations
1,070
1 Aug – 19 Aug
YoY +8.4%MoM −13.0%
MTD GTV (ex-GST)
$1,161,766
1 Aug – 19 Aug
YoY +34.4%MoM +6.9%

✓ What's Working Well

  • TCC at a record 22,926 as at 19 Aug — up +2,842 YoY (+14.2%) and +881 MoM (+4.0% vs 19 Jul).
  • FYTD activations 3,102 vs 2,779 PY — +323 (+11.6%).
  • FYTD sales (GA4) 2,918 vs 2,517 PY — +401 (+15.9%).
  • FYTD GTV $2,748,332 vs $2,219,995 PY — +$528,337 (+23.8%). No March-2025 rebill anomaly in this PY window, so no adjustment applied.
  • MTD GTV $1,161,766 — +34.4% YoY and +6.9% MoM vs 1 Jul–19 Jul.
  • MTD sales (GA4) 1,090 vs 877 PY (+24.3%) and 1,050 prior month (+3.8%).
  • Yesterday's activations 58 (data date 18 Aug) vs 37 PY — +56.8%; sales 65 vs 21 PY (+209.5%).
  • MTD churn signal improving — invoice-cycle disconnections 267 vs 448 PY (−40.4%) and 593 prior month (−55.0%); both are lagged floors, so read directionally only.
  • Gold+ now the dominant tier — 748 of 1,070 MTD activations (69.9%), and 6,893 of TCC at 20 Aug, up from 6 a year ago.

⚠ What Needs Watching

  • Yesterday's derived disconnections are negative (-446) — 58 activations + 22,422 PTCC − 22,926 TCC. BigQuery invoice data arrived overnight (the published PTCC for 18 Aug was 22,422; BigQuery now computes 22,926 for the same date), so TCC_EOP exceeds PTCC + activations. This is a data-freshness artefact, not a real churn improvement — shown in neutral grey.
  • No invoices issued on 19 Aug yet — Yesterday GTV reads $0 vs $23,884 PY. Latest invoice date in BigQuery is 18 Aug. The prior-month comparator (19 Jul) was also $0, so this is the normal invoice batching cycle rather than a revenue miss. Read MTD/FYTD GTV instead.
  • MTD activations behind the prior month — 1,070 vs 1,230 for 1 Jul–19 Jul (−13.0%). July was an unusually strong month (2,032 for the full month, the highest since Jun-2024), so this is a step down from a peak rather than a decline versus PY (MTD is still +8.4% YoY).
  • Legacy tiers still shrinking — Silver TCC 8,042 at 20 Aug vs 11,340 a year ago, and Gold 5,428 vs 6,458. Growth is entirely Gold+ substitution, so total-TCC growth depends on Gold+ acquisition holding up.
  • Activations vs sales gap — FYTD activations 3,102 vs GA4 sales 2,918; the two series are measured differently (order date vs activation date) and the gap has widened, worth a reconciliation check.
  • Disconnections for MTD/FYTD remain a 45-day-lagged floor derived from invoice-cycle gaps; true churn will be higher once the trailing window closes. The SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]) is still the pending authoritative feed.
★ Sales from GA4 · All other metrics from BigQuery

Yesterday — 19 Aug 2026

YoY (vs prior year)MoM (vs prior month)
MetricCY (19 Aug 2026)PY (19 Aug 2025)YoY ΔYoY %MoM (19 Jul)MoM ΔMoM %
Sales (GA4) (3)6521+44+209.5%47+18+38.3%
Activations58(CY reflects LAD 18 Aug)37+21+56.8%19+39+205.3%
Disconnections (a)(Activations + PTCC − TCC)-446153−599−391.5%0−446N/A
GTV (ex-GST) (6)$0(no invoices issued on this date yet)$23,884−$23,884−100.0%$0$0N/A
TCC (end of period — 19 Aug)22,92620,084+2,842+14.2%22,045+881+4.0%
PTCC (previous day's published TCC — 18 Aug) (5)22,42220,200+2,222+11.0%22,026+396+1.8%

Plans activated — all plans (data date 18 Aug 2026)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM400+40new
Gold MTM811−3−27.3%
Silver MTM816−8−50.0%
Bronze MTM210−8−80.0%
Total5837+21+56.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(5) PTCC_CY = previous day's published TCC (from the TCC Calc Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 2025-08-18 and 2026-07-18 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

(6) No invoices had been issued for 19 Aug 2026 at the time of this run (latest invoice date in BigQuery = 18 Aug 2026), so Yesterday GTV reads $0. Shown in neutral grey. The prior-month comparator (19 Jul) was also $0.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 58 + 22422 − 22926 = -446. PY: 37 + 20200 − 20084 = 153. MoM: 19 + 22026 − 22045 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, not a real figure; rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

★ Sales from GA4 · All other metrics from BigQuery

Month to date — 1 Aug to 19 Aug 2026

YoY (vs prior year)MoM (vs prior month)
MetricCY (1 Aug–19 Aug)PY (1 Aug–19 Aug)YoY ΔYoY %MoM (1 Jul–19 Jul)MoM ΔMoM %
Sales (GA4) (3)1,090877+213+24.3%1,050+40+3.8%
Activations1,070987+83+8.4%1,230−160−13.0%
Disconnections⚠ floor (45-day lag)267448−181−40.4%593−326−55.0%
GTV (ex-GST)$1,161,766$864,303+$297,463+34.4%$1,086,499+$75,267+6.9%
TCC (end of period)22,92620,084+2,842+14.2%22,045+881+4.0%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM7480+748new
Gold MTM169338−169−50.0%
Silver MTM68456−388−85.1%
Bronze MTM62162−100−61.7%
Platinum MTM1418−4−22.2%
Diamond MTM913−4−30.8%
Total1,070987+83+8.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections for MTD/FYTD use invoice-cycle churn (LEAD on customer invoice dates, event when the next invoice is >45 days later or absent, attributed to invoice date + 35 days). Because of the 45-day lag this is a floor, not a final figure.

GTV anomaly adjustment: a bulk-rebill event inflated March-2025 GTV to ~$21.26M. No prior-year period in this report covers March 2025, so no adjustment was required this run. The substitution is still applied to the TCC + GTV chart.

★ Sales from GA4 · All other metrics from BigQuery

Financial year to date — 1 Jul 2026 to 19 Aug 2026

MetricCY (1 Jul–19 Aug)PY (1 Jul–19 Aug)YoY ΔYoY %
Sales (GA4) (3)2,9182,517+401+15.9%
Activations3,1022,779+323+11.6%
Disconnections⚠ floor (45-day lag)1,1791,192−13−1.1%
GTV (ex-GST)$2,748,332$2,219,995+$528,337+23.8%
TCC (end of period)22,92620,084+2,842+14.2%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,2180+2,218new
Gold MTM460940−480−51.1%
Silver MTM1771,305−1,128−86.4%
Bronze MTM148453−305−67.3%
Platinum MTM5745+12+26.7%
Diamond MTM4235+7+20.0%
Gold M2M01−1−100.0%
Total3,1022,779+323+11.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections for MTD/FYTD use invoice-cycle churn (LEAD on customer invoice dates, event when the next invoice is >45 days later or absent, attributed to invoice date + 35 days). Because of the 45-day lag this is a floor, not a final figure.

GTV anomaly adjustment: a bulk-rebill event inflated March-2025 GTV to ~$21.26M. No prior-year period in this report covers March 2025, so no adjustment was required this run. The substitution is still applied to the TCC + GTV chart.

Total Connected Customers & monthly GTV (ex-GST)

Blue line (left axis) = end-of-month TCC; green bars (right axis) = monthly GTV ex-GST. The final point (20 Aug 2026, amber) is today's TCC and month-to-date GTV. Mar 25* — a bulk-rebill event inflated raw March-2025 GTV to $21,255,577; the bar shows the April-2025 full-month GTV ($1,239,536) substituted in its place for a like-for-like view.

A · Monthly Sales (GA4) — last 37 months

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD (1 Aug–19 Aug). Real GA4 so far: Nov 2023 and the current month; the rest are estimates pending daily backfill.

B · Monthly Connections (Activations)

BigQuery activations by NbnActivationDate. Current month (amber) is partial.

C · Quarterly Connections (Activations)

First and last quarters are partial (3-year rolling window / quarter to date).

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier

Stacked end-of-month TCC (NIC + PIC formula) split by the customer's most recent plan tier; final point is 20 Aug 2026.