Kogan Internet — Daily Performance Report

Reporting date: Sunday, 27 September 2026 · Generated 28 Sep 2026 (Australia/Melbourne)

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of period)

23,947

YoY +16.9%MoM +1.9%

FYTD Activations

5,579

YoY +48.3%

FYTD Sales (GA4)

5,478

YoY +59.8%

FYTD GTV (ex-GST)

$4,970,070.54

YoY +22.2%

MTD Activations

1,734

YoY +151.3%MoM +6.0%

MTD GTV (ex-GST)

$1,684,465.16

YoY +30.9%MoM +3.3%

✓ What’s Working Well

FYTD activations up +48.3% YoY: 5,579 vs 3,761 in FY26 to date (+1,818).
FYTD sales (GA4) up +59.8% YoY: 5,478 items purchased vs 3,428.
FYTD GTV up +22.2% YoY: $4,970,070.54 vs $4,065,672.12 (+$904,398.42).
TCC growing steadily: 23,947 vs 20,477 a year ago (+16.9% YoY, +1.9% MoM).
Gold+ continues to dominate mix: 4,047 FYTD activations on Gold+ (73% of all FYTD activations).
MTD disconnections trending down: 508 this month vs 657 PY and 833 last month (fewer = better; floor estimate, 45-day lag).

⚠ What Needs Watching

Yesterday's GTV (ex-GST) not yet available: no invoices dated 27 Sep 2026 have landed in BigQuery yet (typical 1–2 day invoice lag) — shown as “—” below.
Yesterday's derived disconnections came out unusually high (CY: 784): PTCC (published 24,688 for 26 Sep) minus TCC_EOP (23,947) plus activations doesn't net out cleanly — most likely the trailing NIC window shifted across a billing-cycle boundary overnight. This looks like a data-freshness artefact rather than a real spike — see footnote (a).
FYTD disconnections up +9.8% YoY (invoice-cycle churn, floor estimate with 45-day lag): 2,303 vs 2,097.
PTCC (previous day) sourced from Google Sheet as the authoritative published figure (24,688 for 26 Sep); PY/MoM PTCC values are recomputed from BigQuery historical data.

Yesterday — 27 Sep 2026

YoY (dark blue header) MoM (teal header)

Metric	CY (period)	PY (period)	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	46	18	+28	+155.6%	60	−14	-23.3%
Activations	43 (CY reflects LAD 26 Sep)	24	+19	+79.2%	94	−51	-54.3%
Disconnections (Activations + PTCC − TCC)	784^(a)	0	+784	N/A	0	+784	N/A
GTV (ex-GST)	—	—	—	—	—	—	N/A
TCC (end of period — 27 Sep)	23,947	20,477	+3,470	+16.9%	23,491	+456	+1.9%
PTCC (previous day’s published TCC — 26 Sep)⁽⁵⁾	24,688	20,453	+4,235	+20.7%	23,397	+1,291	+5.5%

Plans activated — all plans (Yesterday, CY uses LAD 26 Sep)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	26	16	+10	+62.5%
Gold MTM	12	5	+7	+140.0%
Silver MTM	3	3	+0	+0.0%
Bronze MTM	2	0	+2	new
Total	43	24	+19	+79.2%

Month to Date — 01 Sep to 27 Sep 2026

YoY (dark blue header) MoM (teal header)

Metric	CY (period)	PY (period)	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,909	680	+1,229	+180.7%	1,559	+350	+22.5%
Activations	1,734	690	+1,044	+151.3%	1,636	+98	+6.0%
Disconnections ⚠ floor (45-day lag)	508	657	−149	-22.7%	833	−325	-39.0%
GTV (ex-GST)	$1,684,465.16	$1,286,491.69	+$397,973.47	+30.9%	$1,630,523.50	+$53,941.66	+3.3%
TCC (end of period)	23,947	20,477	+3,470	+16.9%	23,491	+456	+1.9%

Plans activated — all plans (MTD)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	1,263	186	+1,077	+579.0%
Gold MTM	259	183	+76	+41.5%
Silver MTM	88	210	−122	-58.1%
Bronze MTM	73	93	−20	-21.5%
Diamond MTM	27	11	+16	+145.5%
Platinum MTM	24	7	+17	+242.9%
Total	1,734	690	+1,044	+151.3%

Fiscal Year to Date — 01 Jul 2026 to 27 Sep 2026

YoY (dark blue header)

Metric	CY (period)	PY (period)	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	5,478	3,428	+2,050	+59.8%
Activations	5,579	3,761	+1,818	+48.3%
Disconnections ⚠ floor (45-day lag)	2,303	2,097	+206	+9.8%
GTV (ex-GST) ⁽⁴⁾	$4,970,070.54	$4,065,672.12	+$904,398.42	+22.2%
TCC (end of period)	23,947	20,477	+3,470	+16.9%

Plans activated — all plans (FYTD)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	4,047	186	+3,861	+2075.8%
Gold MTM	822	1,230	−408	-33.2%
Silver MTM	296	1,633	−1,337	-81.9%
Bronze MTM	246	599	−353	-58.9%
Platinum MTM	91	63	+28	+44.4%
Diamond MTM	77	49	+28	+57.1%
Gold M2M	0	1	−1	-100.0%
Total	5,579	3,761	+1,818	+48.3%

TCC + GTV — monthly, 2023-06 to today

Mar 25* substituted with Apr 25 full-month GTV due to a one-off bulk-rebill event inflating raw Mar-2025 GTV to ~$21.3M.

Monthly Sales (GA4) — last 36 months

35/37 months populated · Nov 2023+ from real GA4. Current month (amber) is GA4 MTD (1,909).

Monthly Connections (Activations)

Quarterly Connections (Activations)

Monthly Activations by Plan Tier

TCC by Plan Tier

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. GA4 initially hit a Google “Verify it’s you” re-authentication challenge on the browser session this run; Ron re-authenticated and the fetch completed successfully via Chrome part-way through the run.

⁽⁴⁾ A bulk-rebill event in March 2025 inflated that month's GTV to ~$21.26M; PY GTV for any period covering March 2025 is adjusted (raw − Mar-2025 + Apr-2025 full month) for a like-for-like comparison. FYTD PY period this run (01 Jul 2025 – 27 Sep 2025) does not cover March 2025, so no adjustment applied to the FYTD table figure.

⁽⁵⁾ PTCC_CY = previous day’s published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 43 + 24,688 − 23,947 = 784. PY: 24 + 20,453 − 20,477 = 0. MoM: 94 + 23,397 − 23,491 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). The unusually high CY value most likely reflects the trailing NIC (invoiced-customer) window recalculating across a billing-cycle boundary between when PTCC was published and when TCC_EOP was computed for this run — a data-freshness artefact, not a real disconnection spike. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Report generated 28 Sep 2026 for reporting date 27 Sep 2026 (Australia/Melbourne). LAD = 26 Sep 2026.