Kogan Internet — Daily Performance Report

Report date: 07 Sep 2026 · Generated 08 Sep 2026 09:40 AEST · Sales from GA4 · Activations / Disconnections / GTV / TCC from BigQuery

Performance Summary — 07 Sep 2026

TCC (as at 07 Sep)
23,531
YoY +15.3%MoM +2.8%
PY 20,406 · MoM base 22,891
FYTD Activations
4,254
YoY +32.2%
PY 3,217
FYTD Sales (GA4)
4,255
YoY +47.8%
PY 2,879
FYTD GTV (ex-GST)
$3,752,552
YoY +19.9%
PY $3,128,985 (no Mar-25 in period)
MTD Activations
409
YoY +180.1%MoM −19.6%
PY 146 · MoM 509
MTD GTV (ex-GST)
$466,947
YoY +33.5%MoM +2.6%
PY $349,804 · MoM $454,948

✓ What's Working Well

  • TCC 23,531 as at 07 Sep — +3,125 YoY (+15.3%) vs 20,406, and +640 MoM (+2.8%) vs 22,891 on 07 Aug. Base continues to compound month on month.
  • FYTD Sales (GA4) 4,255 vs 2,879 PY — +1,376 YoY (+47.8%).
  • FYTD Activations 4,254 vs 3,217 PY — +1,037 YoY (+32.2%). Gold+ MTM alone delivered 3,088 (72.6% of FYTD activations; plan did not exist in PY).
  • FYTD GTV $3,752,552 vs $3,128,985 PY — +$623,568 YoY (+19.9%). No Mar-2025 rebill anomaly in this window, so no adjustment needed.
  • MTD Sales (GA4) 686 (1–7 Sep) vs 131 PY — +555 YoY (+423.7%); +296 MoM (+75.9%) vs 390 for 1–7 Aug.
  • MTD Activations 409 vs 146 PY — +263 YoY (+180.1%).
  • MTD GTV $466,947 vs $349,804 PY — +$117,143 YoY (+33.5%); +$11,999 MoM (+2.6%) vs $454,948 (1–7 Aug).
  • Yesterday Sales (GA4) 152 on 07 Sep vs 15 PY (+137 YoY (+913.3%)) and vs 59 on 07 Aug (+93 MoM (+157.6%)) — strongest single day of the month so far.
  • Yesterday Activations 42 (LAD 06 Sep) vs 10 PY — +32 YoY (+320.0%).

⚠ What Needs Watching

  • Yesterday derived disconnections = -84 (42 + 23,405 − 23,531). A negative result means BigQuery invoice data arrived overnight (TCC for 6 Sep now reads 23,531 vs 23,405 published yesterday), so TCC_EOP exceeds PTCC + activations. Data-freshness artefact — rendered neutral grey, not a win. PY and MoM derived values are both 0 (bases = 0 → % shown as N/A).
  • Yesterday Activations MoM −32 MoM (−43.2%) — 42 on LAD 06 Sep (a Sunday) vs 74 on 07 Aug (a Friday). Day-of-week effect plus the 1-day activation lag; watch whether the weekday run-rate recovers.
  • MTD Activations MoM −100 MoM (−19.6%) — 409 (1–7 Sep) vs 509 (1–7 Aug), despite MTD sales running +75.9% MoM. Activation pipeline is lagging the sales surge — expect a catch-up as orders provision.
  • Yesterday GTV $0 across CY / PY / MoM. Invoices are issued in billing-cycle batches; no invoices were raised on 07 Sep 2025 or 07 Aug 2026, and 07 Sep 2026 invoices are not yet loaded (latest invoice date 06 Sep). Normal billing-cycle effect, not a revenue miss.
  • FYTD disconnections (churn floor) 1,771 vs 1,547 PY — +224 YoY (+14.5%). Rate is broadly in line with the ~15% larger base; 45-day lag means this is a floor.
  • MTD churn floor is 0 (PY 107, MoM 102) — the 45-day invoice lag means no September churn is visible yet; do not read as zero churn.
  • Legacy plan mix continues to collapse YoY — FYTD Silver MTM 220 vs 1,492 (−85.3%), Gold MTM 623 vs 1,098 (−43.3%), Bronze MTM 192 vs 526 (−63.5%) as demand has shifted to Gold+. Total activations still up +32.2%.

YoY compares to the same period in the prior year; MoM compares to the equivalent period one month earlier. Disconnections: fewer = better. FYTD GTV is anomaly-adjusted where a PY window includes Mar-2025 (not applicable this period).

Yesterday — 07 Sep 2026

✓ PTCC_CY = 23,405 loaded from Google Sheet (row 6/9/2026). LAD = 06 Sep 2026.
YoY (vs prior year)    MoM (vs prior month)
MetricCY
07 Sep 2026
PY
07 Sep 2025
YoY ΔYoY %MoM
07 Aug 2026
MoM ΔMoM %
Sales (GA4) ⁽³⁾15215+137+913.3%59+93+157.6%
Activations42
(CY reflects LAD 06 Sep)
10+32+320.0%74−32−43.2%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
-840−84N/A0−84N/A
GTV (ex-GST)$0
(no invoices loaded yet for 07 Sep)
$0+$0N/A$0+$0N/A
TCC (end of period — 07 Sep) ⁽⁵⁾23,53120,406+3,125+15.3%22,891+640+2.8%
PTCC (previous day's published TCC — 06 Sep) ⁽⁵⁾23,40520,396+3,009+14.8%22,817+588+2.6%

Plans activated — all plans (YoY only)

PlanCY activations
LAD 06 Sep 2026
PY activations
07 Sep 2025
YoY ΔYoY %
Gold+ MTM330+33new
Gold MTM43+1+33.3%
Bronze MTM21+1+100.0%
Diamond MTM20+2new
Platinum MTM10+1new
Silver MTM06−6−100.0%
Total4210+32+320.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 42 + 23405 − 23531 = -84. PY: 10 + 20396 − 20406 = 0. MoM: 74 + 22817 − 22891 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). A negative derived value indicates BigQuery invoice data arrived overnight, causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc, row 6/9/2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (06 Sep 2025) and MOM_YEST−1 (06 Aug 2026) respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Yesterday CY Activations use LAD (Latest Activation Date, 06 Sep 2026) because NbnActivationDate has a 1-day data lag. PY and MoM activations use calendar dates (07 Sep 2025, 07 Aug 2026). GTV: invoices are issued in billing-cycle batches; a $0 day is not a revenue miss.

Month to Date — 01 Sep–07 Sep 2026

YoY (vs prior year)    MoM (vs prior month)
MetricCY
01 Sep–07 Sep 2026
PY
01 Sep–07 Sep 2025
YoY ΔYoY %MoM
01 Aug–07 Aug 2026
MoM ΔMoM %
Sales (GA4) ⁽³⁾686131+555+423.7%390+296+75.9%
Activations409146+263+180.1%509−100−19.6%
Disconnections
⚠ floor (45-day lag)
0107−107−100.0%102−102−100.0%
GTV (ex-GST)$466,947$349,804+$117,143+33.5%$454,948+$11,999+2.6%
TCC (end of period)23,53120,406+3,125+15.3%22,891+640+2.8%

Plans activated — all plans (YoY only)

PlanCY activations
01 Sep–07 Sep 2026
PY activations
01 Sep–07 Sep 2025
YoY ΔYoY %
Gold+ MTM3040+304new
Gold MTM6051+9+17.6%
Bronze MTM1920−1−5.0%
Silver MTM1269−57−82.6%
Diamond MTM95+4+80.0%
Platinum MTM51+4+400.0%
Total409146+263+180.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections = invoice-cycle churn (customer's next invoice >45 days after previous, attributed to invoice date + 35 days). Because of the 45-day lag, the current-period figure is a floor. MoM compares 1–7 Sep 2026 with 1–7 Aug 2026; MoM TCC = TCC as at 07 Aug 2026.

Financial Year to Date — 01 Jul–07 Sep 2026

YoY (vs prior year)
MetricCY
01 Jul–07 Sep 2026
PY
01 Jul–07 Sep 2025
YoY ΔYoY %
Sales (GA4) ⁽³⁾4,2552,879+1,376+47.8%
Activations4,2543,217+1,037+32.2%
Disconnections
⚠ floor (45-day lag)
1,7711,547+224+14.5%
GTV (ex-GST)$3,752,552$3,128,985+$623,568+19.9%
TCC (end of period)23,53120,406+3,125+15.3%

Plans activated — all plans (YoY only)

PlanCY activations
01 Jul–07 Sep 2026
PY activations
01 Jul–07 Sep 2025
YoY ΔYoY %
Gold+ MTM3,0880+3,088new
Gold MTM6231,098−475−43.3%
Silver MTM2201,492−1,272−85.3%
Bronze MTM192526−334−63.5%
Platinum MTM7257+15+26.3%
Diamond MTM5943+16+37.2%
Gold M2M01−1−100.0%
Total4,2543,217+1,037+32.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections = invoice-cycle churn floor (45-day lag). ⁽⁴⁾ GTV anomaly adjustment (Mar-2025 bulk re-bill) applies only when a PY window includes March 2025 — not applicable to FY27 YTD vs FY26 YTD.

TCC + GTV — Jun 2023 to 08 Sep 2026

Blue line = end-of-month TCC (NIC + PIC); orange point = TCC today (23,531). Green bars = monthly GTV ex-GST; orange bar = September 2026 month-to-date ($466,947). * Mar 25 GTV bar substituted with Apr 25 full-month value ($1,239,536) — raw Mar-2025 figure ($21,255,577) reflects a one-off bulk re-bill event, not underlying trading.

3-Year Trends

A) Monthly Sales (GA4) — Items purchased

35/37 months populated · Nov 2023+ from real GA4 (all months backfilled with GA4 actuals). Pre-Nov 2023: GA4 ecommerce not live. Current month (amber) is GA4 MTD through 07 Sep 2026.

B) Monthly Connections (Activations)

BigQuery NbnActivationDate, last 36 months + current month (amber = in progress).

C) Quarterly Connections (Activations)

Calendar quarters; current quarter (amber) is quarter-to-date.

D) Monthly Activations by Plan Tier

Stacked by tier (Bronze → Diamond). Gold+ launched Sep 2025 and now dominates new activations.

E) TCC by Plan Tier

Stacked area: month-end TCC (NIC + PIC) split by each customer's latest plan tier; final point = today (08 Sep 2026). "Other" tier (≤29 customers) omitted from the stack.