| Metric | CY 3 Sep | PY 3 Sep | YoY Δ | YoY % | MoM 3 Aug | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 136 | 23 | +113 | +491.3% | 63 | +73 | +115.9% |
| Activations | 49 (CY reflects LAD 2 Sep) | 29 | +20 | +69.0% | 69 | −20 | −29.0% |
| Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC) | 207 | 178 | +29 | +16.3% | 118 | +89 | +75.4% |
| GTV (ex-GST) | $0 ⚠ no 3 Sep invoices in BQ yet | $111,726 | −$111,726 | −100.0% | $73,610 | −$73,610 | −100.0% |
| TCC (end of period — 3 Sep) ⁽⁵⁾ | 23,376 | 20,388 | +2,988 | +14.7% | 22,184 | +1,192 | +5.4% |
| PTCC (previous day's published TCC — 2 Sep) ⁽⁵⁾ | 23,534 | 20,537 | +2,997 | +14.6% | 22,233 | +1,301 | +5.9% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 34 | 0 | +34 | new |
| Gold MTM | 8 | 9 | −1 | −11.1% |
| Diamond MTM | 2 | 0 | +2 | new |
| Platinum MTM | 2 | 0 | +2 | new |
| Silver MTM | 2 | 18 | −16 | −88.9% |
| Bronze MTM | 1 | 2 | −1 | −50.0% |
| Total | 49 | 29 | +20 | +69.0% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 49 + 23,534 − 23,376 = 207. PY: 29 + 20,537 − 20,388 = 178. MoM: 69 + 22,233 − 22,184 = 118. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). Note: CY TCC_EOP (23,376) is below PTCC (23,534) because no 3 Sep invoices had landed in BigQuery at run time (LID = 2 Sep); the CY figure is therefore overstated.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
| Metric | CY 1 Sep – 3 Sep | PY 1 Sep – 3 Sep | YoY Δ | YoY % | MoM 1 Aug – 3 Aug | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 286 | 63 | +223 | +354.0% | 156 | +130 | +83.3% |
| Activations | 127 | 76 | +51 | +67.1% | 193 | −66 | −34.2% |
| Disconnections ⚠ floor (45-day lag) | 0 | 50 | −50 | −100.0% | 52 | −52 | −100.0% |
| GTV (ex-GST) | $11,348 | $111,726 | −$100,377 | −89.8% | $82,967 | −$71,619 | −86.3% |
| TCC (end of period) | 23,376 | 20,388 | +2,988 | +14.7% | 22,184 | +1,192 | +5.4% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 92 | 0 | +92 | new |
| Gold MTM | 20 | 31 | −11 | −35.5% |
| Silver MTM | 5 | 35 | −30 | −85.7% |
| Bronze MTM | 4 | 9 | −5 | −55.6% |
| Diamond MTM | 3 | 1 | +2 | +200.0% |
| Platinum MTM | 3 | 0 | +3 | new |
| Total | 127 | 76 | +51 | +67.1% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections (MTD/FYTD) = invoice-cycle churn: a customer whose next invoice is >45 days after the previous one (or absent ≥45 days) is counted as churned, attributed to invoice date + 35 days. This is a floor — recent churn is under-counted until the 45-day window closes.
| Metric | CY 1 Jul – 3 Sep | PY 1 Jul – 3 Sep | YoY Δ | YoY % |
|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 3,855 | 2,811 | +1,044 | +37.1% |
| Activations | 3,972 | 3,147 | +825 | +26.2% |
| Disconnections ⚠ floor (45-day lag) | 1,688 | 1,490 | +198 | +13.3% |
| GTV (ex-GST) | $3,296,954 | $2,890,906 | +$406,048 | +14.0% |
| TCC (end of period) | 23,376 | 20,388 | +2,988 | +14.7% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 2,876 | 0 | +2,876 | new |
| Gold MTM | 583 | 1,078 | −495 | −45.9% |
| Silver MTM | 213 | 1,458 | −1,245 | −85.4% |
| Bronze MTM | 177 | 515 | −338 | −65.6% |
| Platinum MTM | 70 | 56 | +14 | +25.0% |
| Diamond MTM | 53 | 39 | +14 | +35.9% |
| Gold M2M | 0 | 1 | −1 | −100.0% |
| Total | 3,972 | 3,147 | +825 | +26.2% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections (MTD/FYTD) = invoice-cycle churn: a customer whose next invoice is >45 days after the previous one (or absent ≥45 days) is counted as churned, attributed to invoice date + 35 days. This is a floor — recent churn is under-counted until the 45-day window closes.