Kogan Internet — Daily Performance Report

Report date: Wednesday, 22 April 2026 · Generated: 23 Apr 2026 (Australia/Melbourne)

Performance Summary — 22 Apr 2026

Yesterday: 22 Apr 2026  ·  MTD: 1–22 Apr 2026  ·  FYTD: 1 Jul 2025 – 22 Apr 2026
TCC (end of 22 Apr)
20,071
+8.1% YoY · −2.0% MoM
FYTD Activations
9,760
+37.9% YoY (+2,680)
FYTD Sales (GA4)
9,140
+43.0% YoY (+2,749)
FYTD GTV ex-GST
$13.82M
+8.0% YoY (adj.)
MTD Activations
603
+61.2% YoY · −25.6% MoM
MTD GTV
$1.10M
+4.9% YoY · −10.5% MoM

✓ What’s Working Well

  • FYTD Activations: 9,760 vs 7,080 PY (+37.9%, +2,680) — strong run-rate gain over the full year.
  • FYTD Sales (GA4): 9,140 vs 6,391 PY (+43.0%) — demand clearly ahead of last year.
  • MTD momentum: Activations 603 vs 374 PY (+61.2%); Sales 592 vs 346 (+71.1%) — April pacing materially ahead of April 2025.
  • Yesterday Activations: 37 (LAD 21 Apr) vs 16 PY (+131.3%) and vs 25 MoM (+48.0%).
  • TCC base: 20,071 vs 18,563 PY (+8.1%, +1,508) — still net-positive YoY.
  • MTD Disconnections (floor): 453 vs 627 PY (−27.8%) — lower churn YoY even on the under-counted floor estimate.
  • MTD GTV: $1,096,523 vs $1,044,969 PY (+4.9%).

⚠ What Needs Watching

  • Yesterday Sales (GA4): 24 vs 32 PY (−25.0%) — single-day volatility but worth monitoring.
  • Yesterday GTV: $58,394 vs $80,484 PY (−27.4%) — driven by one-off invoice timing.
  • FYTD Disconnections: 7,683 vs 6,968 PY (+10.3%) — churn volume growing with the larger base; track %-of-base.
  • TCC MoM: 20,071 vs 20,486 at 22 Mar (−415, −2.0%) — slight net contraction over the month.
  • MoM headwinds: MTD Sales and Activations are running ~27% and ~26% below the equivalent March window — seasonal drop-off from a strong March.
  • Yesterday derived disconnections are negative (CY −10, MoM −29) — BigQuery invoice-data-freshness artefact, not real negative churn. True figures pending from the SQL Server source.

Full detail on the other tabs: Yesterday, MTD, FYTD, TCC + GTV Chart. Methodology notes (GTV anomaly adjustment, invoice-cycle churn floor, PTCC sourcing) are on each respective tab.

Yesterday — 22 Apr 2026

CY: 22 Apr 2026  ·  PY: 22 Apr 2025  ·  MoM: 22 Mar 2026
★ Sales from GA4 · All other metrics from BigQuery
YoY columnsMoM columns
Metric CY (22 Apr) PY (22 Apr 2025) YoY Δ YoY % MoM (22 Mar) MoM Δ MoM %
Sales (GA4) ⁽³⁾ 24 32 -8 -25.0%2400.0%
Activations 37
(CY reflects LAD 21 Apr)
16 +21 +131.2%25+12+48.0%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
-10 59 -69 -116.9%-29+19+65.5%
GTV (ex-GST) $58,394 $80,484 −$22,090 -27.4%$120,156−$61,762-51.4%
TCC (end of period — 22 Apr) 20,071 18,563 +1,508 +8.1%20,486-415-2.0%
PTCC (previous day's published TCC — 21 Apr) ⁽⁵⁾ 20,024 18,606 +1,418 +7.6%20,432-408-2.0%

Plans activated (yesterday)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM270+27new
Gold MTM69-3-33.3%
Silver MTM24-2-50.0%
Diamond MTM21+1+100.0%
Bronze MTM02-2−100.0%
Total3716+21+131.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 20,024 − 20,071 = -10. PY: 16 + 18,606 − 18,563 = 59. MoM: 25 + 20,432 − 20,486 = -29. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Negative values indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date

CY: 01 Apr – 22 Apr 2026  ·  PY: 01 Apr – 22 Apr 2025  ·  MoM: 01 Mar – 22 Mar 2026
★ Sales from GA4 · All other metrics from BigQuery
YoY columnsMoM columns
Metric CY PY YoY Δ YoY % MoM MoM Δ MoM %
Sales (GA4) ⁽³⁾ 592 346 +246 +71.1%815-223-27.4%
Activations 603 374 +229 +61.2%811-208-25.6%
Disconnections ⁽⁶⁾
⚠ floor (45-day lag)
453 627 -174 -27.8%746-293-39.3%
GTV (ex-GST) $1,096,523 $1,044,969 +$51,555 +4.9%$1,225,287−$128,764-10.5%
TCC (end of period — 22 Apr) 20,071 18,563 +1,508 +8.1%20,486-415-2.0%

Plans activated (MTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4180+418new
Gold MTM91112-21-18.8%
Bronze MTM3685-49-57.6%
Silver MTM33139-106-76.3%
Platinum MTM1420-6-30.0%
Diamond MTM1110+1+10.0%
Silver M2M08-8−100.0%
Total603374+229+61.2%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.

⁽⁶⁾ Disconnections use invoice-cycle churn (next invoice > 45 days after previous = disconnect). Recent ~45 days are under-counted (floor, not final) due to the look-ahead.

Financial Year to Date

CY: 01 Jul 2025 – 22 Apr 2026  ·  PY: 01 Jul 2024 – 22 Apr 2025
★ Sales from GA4 · All other metrics from BigQuery
YoY columns (MoM not shown for FYTD)
Metric CY PY YoY Δ YoY %
Sales (GA4) ⁽³⁾ 9,140 6,391 +2,749 +43.0%
Activations 9,760 7,080 +2,680 +37.9%
Disconnections ⁽⁶⁾
⚠ floor (45-day lag)
7,683 6,968 +715 +10.3%
GTV (ex-GST) ⁽⁴⁾ $13,822,692 $12,800,684 +$1,022,007 +8.0%
TCC (end of period — 22 Apr) 20,071 18,563 +1,508 +8.1%

Plans activated (FYTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,9440+3,944new
Silver MTM2,421551+1,870+339.4%
Gold MTM1,952314+1,638+521.7%
Bronze MTM1,074323+751+232.5%
Platinum MTM21193+118+126.9%
Diamond MTM15774+83+112.2%
Gold M2M11,338-1,337-99.9%
Silver M2M04,161-4,161−100.0%
Gold $88.90 MTM01-1−100.0%
Platinum Monthly033-33−100.0%
Diamond Monthly025-25−100.0%
Bronze M2M0167-167−100.0%
Total9,7607,080+2,680+37.9%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.

⁽⁴⁾ PY GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw Mar-2025 GTV of $21,255,577 replaced with Apr-2025 full-month GTV of $1,239,536 for a like-for-like comparison. Raw unadjusted PY GTV would be $32,816,726.

⁽⁶⁾ Disconnections use invoice-cycle churn (45-day look-ahead).

TCC and Monthly GTV (ex-GST) — since FY24

Blue line = end-of-month TCC (left axis). Green bars = monthly GTV ex-GST (right axis). The current point (23 Apr 2026) is highlighted in orange — GTV shown is month-to-date. * Mar-2025 GTV substituted with Apr-2025 full-month GTV ($1,239,536) to remove the bulk-rebill anomaly that inflated the raw figure to $21,255,577.