FYTD Activations 5,631 vs 3,779 — +1,852 (+49.0% YoY); FYTD Sales (GA4) 5,533 vs 3,457 (+60.1%).
MTD Activations 1,786 — +1,078 YoY (+152.3%) and +80 MoM (+4.7%). MTD Sales (GA4) 1,964 vs 709 PY (+177.0%) and 1,594 in the prior-month period (+23.2%).
TCC 24,663 — +4,104 YoY (+20.0%) and +1,314 MoM (+5.6%): the connected-customer base keeps growing.
GTV up — FYTD $5,015,113 vs $4,190,366 (+19.7% YoY); MTD $1,729,507 vs $1,411,185 (+22.6% YoY, +1.8% MoM).
Yesterday activations 52 (data date 27 Sep) vs 18 PY (+34); Yesterday Sales (GA4) 55 vs 29 PY (+89.7%) and 35 MoM (+57.1%).
Gold+ mix — Gold+ is 1,301 of 1,786 MTD activations (~73%) vs 196 (28%) a year ago; MTD disconnections 508 vs 668 PY (fewer, subject to the 45-day floor).
⚠ What Needs Watching
Yesterday GTV = $0 — invoices for 28 Sep 2026 have not yet loaded (latest invoice date in BigQuery is 26 Sep); Yesterday YoY/MoM GTV comparisons are not meaningful.
Yesterday derived disconnections are a data artefact — CY -664, PY -64, MoM 212. CY is negative because the BigQuery TCC (24,663) is ~716 above the PTCC published in the TCC Google Sheet (23,947, 27 Sep); the sheet series (23,234–24,688 over 23–27 Sep) is noticeably choppier than BigQuery. Treat as a data-freshness caveat, not a win.
FYTD disconnections 2,303 vs 2,108 PY (+9.3%) — higher YoY on a larger base (invoice-cycle churn, 45-day-lag floor, recent weeks under-counted). MTD (508) is below the prior-month period (859) partly because of the lag floor.
Yesterday activations 52 vs 70 on 28 Aug (-25.7% MoM) — daily volumes are lumpy (LAD data date 27 Sep, a Sunday); MTD MoM is still positive.
Silver-tier intake down — 95 MTD activations vs 213 PY (-55.4%) and Bronze 73 vs 96 as volume shifts to Gold+; reduces entry-tier acquisition.
Cancellations = 0 in PIC — BigQuery shows no post-invoice cancellations/rejections for the TCC window (CreatedOn batch-load timing), so TCC may be slightly overstated until they load.
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁽⁴⁾ PY GTV adjusted for the March-2025 bulk-rebill anomaly whenever a PY period includes March 2025 (none of the current periods do, so no adjustment applied this run).
Yesterday — 28 Sep 2026 (activations CY data date 27 Sep)
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
Metric
CY 28 Sep 2026 (acts: 27 Sep)
PY 28 Sep 2025
YoY Δ
YoY %
MoM 28 Aug 2026
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
55
29
+26
+89.7%
35
+20
+57.1%
Activations
52 (CY reflects LAD 27 Sep)
18
+34
+188.9%
70
−18
-25.7%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾
-664
-64
−600
n/m ⁽ᵃ⁾
212
−876
n/m ⁽ᵃ⁾
GTV (ex-GST)
$0
$124,693
−$124,693
-100.0%
$68,516
−$68,516
-100.0%
TCC (end of period — 28 Sep) ⁽⁵⁾
24,663
20,559
+4,104
+20.0%
23,349
+1,314
+5.6%
PTCC (prev. day — 27 Sep) ⁽⁵⁾
23,947
20,477
+3,470
+16.9%
23,491
+456
+1.9%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
38
10
+28
+280.0%
Silver MTM
7
3
+4
+133.3%
Gold MTM
5
2
+3
+150.0%
Platinum MTM
1
0
+1
new
Diamond MTM
1
0
+1
new
Bronze MTM
0
3
−3
−100.0%
Total
52
18
+34
+188.9%
⁽ᵃ⁾ Disconnections (Yesterday) derived: Activations + PTCC − TCC. CY: 52 + 23947 − 24663 = -664. PY: 18 + 20477 − 20559 = -64. MoM: 70 + 23491 − 23349 = 212. A negative result indicates BigQuery invoice data arrived overnight causing TCC to exceed PTCC + activations — a data-freshness artefact (shown grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). ⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data settled). Disconnections (yesterday) = Activations + PTCC − TCC.
Month to Date — 01 Sep → 28 Sep 2026
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
Metric
CY 01–28 Sep 2026
PY 01–28 Sep 2025
YoY Δ
YoY %
MoM 01–28 Aug 2026
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,964
709
+1,255
+177.0%
1,594
+370
+23.2%
Activations
1,786
708
+1,078
+152.3%
1,706
+80
+4.7%
Disconnections ⚠ floor (45-day lag)
508
668
−160
-24.0%
859
−351
-40.9%
GTV (ex-GST)
$1,729,507
$1,411,185
+$318,322
+22.6%
$1,699,039
+$30,468
+1.8%
TCC (end of period)
24,663
20,559
+4,104
+20.0%
23,349
+1,314
+5.6%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
1,301
196
+1,105
+563.8%
Gold MTM
264
185
+79
+42.7%
Silver MTM
95
213
−118
-55.4%
Bronze MTM
73
96
−23
-24.0%
Diamond MTM
28
11
+17
+154.5%
Platinum MTM
25
7
+18
+257.1%
Total
1,786
708
+1,078
+152.3%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn with a 45-day-lag floor — recent periods are under-counted until the lag elapses.
Financial Year to Date — 01 Jul → 28 Sep 2026
★ Sales from GA4 · All other metrics from BigQuery
Metric
CY FY27 to date
PY FY26 to date
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
5,533
3,457
+2,076
+60.1%
Activations
5,631
3,779
+1,852
+49.0%
Disconnections ⚠ floor (45-day lag)
2,303
2,108
+195
+9.3%
GTV (ex-GST)
$5,015,113
$4,190,366
+$824,747
+19.7%
TCC (end of period)
24,663
20,559
+4,104
+20.0%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
4,085
196
+3,889
+1984.2%
Gold MTM
827
1,232
−405
-32.9%
Silver MTM
303
1,636
−1,333
-81.5%
Bronze MTM
246
602
−356
-59.1%
Platinum MTM
92
63
+29
+46.0%
Diamond MTM
78
49
+29
+59.2%
Gold M2M
0
1
−1
−100.0%
Total
5,631
3,779
+1,852
+49.0%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. FYTD = 01 Jul 2026 → 28 Sep 2026 vs 01 Jul 2025 → 28 Sep 2025. FYTD Sales (GA4) CY = Jul + Aug (GA4 actual months) + Sep MTD. Disconnections use invoice-cycle churn (45-day-lag floor).
TCC (end of month) + Monthly GTV (ex-GST)
Blue line = end-of-month TCC (orange point = today, 28 Sep 2026). Green bars = monthly GTV ex-GST (orange = current month MTD). *Mar-25 GTV substituted with Apr-25 full-month value ($1,239,536) to remove the March-2025 bulk-rebill anomaly (raw ≈ $21.3M).
3-Year Trends
A · Monthly Sales (GA4)
35/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.
B · Monthly Connections (Activations)
Current month (amber) is partial. Source: BigQuery.
C · Quarterly Connections (Activations)
Current quarter (amber) is quarter-to-date.
D · Monthly Activations by Plan Tier
Stacked by tier. Note the Gold+ launch (Sep 2025) rapidly becoming the dominant tier.
E · TCC by Plan Tier
Stacked TCC (NIC + PIC) by tier at each month-end plus today.