Reference date 9 Sep 2026 · generated 10 Sep 2026 (Australia/Melbourne) · Sales from GA4, all other metrics from BigQuery
Performance Summary
Kogan Internet — reference date 9 Sep 2026 (Australia/Melbourne). Generated 10 Sep 2026.
TCC (end of period)
23,644
YoY +15.5%MoM +3.9%
as at 9 Sep
FYTD Activations
4,435
YoY +35.6%
1 Jul – 9 Sep
FYTD Sales (GA4)
4,429
YoY +52.1%
1 Jul – 9 Sep
FYTD GTV (ex-GST)
$3,848,971
YoY +16.3%
no Mar-25 anomaly in window
MTD Activations
590
YoY +196.5%MoM -1.8%
1 Sep – 9 Sep
MTD GTV (ex-GST)
$563,366
YoY +6.4%MoM +4.9%
1 Sep – 9 Sep
✓ What's Working Well
Subscriber base at a multi-year high. TCC closed 9 Sep at 23,644 — up 3,178 (+15.5%) YoY vs 20,466, and up 889 (+3.9%) on the same day last month. That is the highest end-of-day TCC in the three-year series, comfortably above the Nov-2024 prior peak of 21,235.
FYTD activations well ahead.4,435 activations vs 3,270 last FYTD — +1,165 (+35.6%).
FYTD revenue converting. GTV ex-GST $3,848,971 vs $3,308,528 PY — +$540,444 (+16.3%). No March-2025 rebill anomaly falls inside this FY window, so the comparison is clean.
September tracking far ahead of last September. MTD activations 590 vs 199 (+391, +196.5%); MTD sales 860 vs 164 (+696, +424.4%).
MTD GTV up on both comparators.$563,366 vs $529,347 PY (+$34,019, +6.4%) and vs $536,874 for 1–9 Aug (+$26,492, +4.9%).
Strong single day. 9 Sep recorded 110 activations (LAD 8 Sep) vs 24 PY and 30 a month prior; GA4 sales 89 vs 17 PY (+423.5%).
Gold+ is carrying the growth.3,212 of 4,435 FYTD activations (72.4%) are Gold+ MTM, a plan that did not exist in the prior-year window. Gold+ TCC has grown from 192 at end-Sep-2025 to 7,877 today.
⚠ What Needs Watching
Yesterday's derived disconnections are inflated by a source discrepancy — treat with caution. The formula gives 487 (110 activations + 24,021 PTCC − 23,644 TCC) vs 47 PY. However, the published PTCC for 8 Sep (24,021, from the TCC sheet) is 377 higher than BigQuery's recomputation of the same date (23,644) now that invoice data has settled. On a like-for-like BigQuery basis the implied figure is closer to 110. The true number needs the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
Yesterday's GTV row is not meaningful. GTV for 9 Sep reads $0 because the latest invoice date in BigQuery is 8 Sep — invoices for 9 Sep have not landed yet. The MoM comparator (9 Aug, a Sunday) is also $0. Ignore the −100% YoY on that row; MTD GTV is the reliable read.
MTD disconnections of 0 is a measurement floor, not a real zero. Invoice-cycle churn needs 45 days to confirm, so no September churn can be observed yet. The prior-month window (1–9 Aug) shows 248 and PY 188 — expect September to fill in toward those levels.
FYTD disconnections up 10.3% YoY.1,795 vs 1,628 PY (+167). Growth in the base explains part of it, but churn is rising in absolute terms and is worth tracking against the activation gains.
September activations marginally behind August's pace.590 for 1–9 Sep vs 601 for 1–9 Aug (-11, -1.8%). Small, but the first month-on-month dip in the run — worth a second look if it persists past mid-month.
Heavy concentration in one plan. Gold+ MTM is 72.4% of FYTD activations. Any pricing, margin or supply change to that single SKU now moves the whole vertical.
Legacy tiers keep eroding. FYTD Silver activations 229 vs 1,508 PY (−84.8%), Gold 654 vs 1,119 (−41.6%), Bronze 201 vs 540 (−62.8%). Silver TCC has fallen from 11,292 at end-Sep-2025 to 7,789. Much of this is deliberate migration to Gold+, but the net base gain depends on Gold+ continuing to more than offset it.
TCC sheet vs BigQuery drift is recurring. Yesterday's published 24,021 was itself a +490 single-day jump on 7 Sep. Today's settled recomputation of that date is 23,644. Until the SQL Server daily-history source is wired in, day-level TCC and derived churn will keep wobbling by a few hundred.
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(4) GTV anomaly adjustment: a bulk-rebill event inflated March-2025 GTV to $21,255,577. Any prior-year period covering March 2025 substitutes the April-2025 full-month GTV ($1,239,536). Not triggered this run — no PY period in this report covers March 2025.
NbnActivationDate carries a one-day load lag. Yesterday-tab CY activations use the Latest Activation Date (LAD = 8 Sep 2026); PY and MoM use their true calendar dates.
Yesterday — 9 Sep 2026
CY 9 Sep 2026 · PY 9 Sep 2025 · MoM 9 Aug 2026
⚠ Read the disconnections row with care. The published PTCC for 8 Sep (24,021) is 377 higher than BigQuery's now-settled recomputation of the same date (23,644), which inflates the derived CY disconnections. On a like-for-like BigQuery basis the implied figure is about 110. Also note GTV for 9 Sep is $0 — invoices for that date have not loaded yet.
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year)MoM (vs prior month)
Metric
Year on Year
Month on Month
CY 9 Sep
PY 9 Sep
YoY Δ
YoY %
MoM 9 Aug
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
89
17
+72
+423.5%
43
+46
+107.0%
Activations
110
(CY reflects LAD 8 Sep)
24
+86
+358.3%
30
+80
+266.7%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
487
47
+440
+936.2%
0
+487
N/A
GTV (ex-GST) ⁽ᵇ⁾
$0
$42,479
-$42,479
-100.0%
$0
-$0
N/A
TCC (end of period — 9 Sep)
23,644
20,466
+3,178
+15.5%
22,755
+889
+3.9%
PTCC (previous day's published TCC — 8 Sep) ⁽⁵⁾
24,021
20,489
+3,532
+17.2%
22,725
+1,296
+5.7%
Plans activated — all plans
Year-on-year only. Plan names normalised ("Kogan"/"nbn" removed).
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
75
0
+75
new
Gold MTM
18
10
+8
+80.0%
Bronze MTM
7
5
+2
+40.0%
Diamond MTM
5
0
+5
new
Silver MTM
5
9
-4
-44.4%
Total
110
24
+86
+358.3%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 110 + 24,021 − 23,644 = 487. PY: 24 + 20,489 − 20,466 = 47. MoM: 30 + 22,725 − 22,755 = 0. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate BigQuery invoice data arriving overnight so that TCC exceeds PTCC + activations — a data-freshness artefact, rendered in grey rather than coloured. True figures pending the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(b) GTV for 9 Sep is $0 because the latest invoice date loaded in BigQuery is 8 Sep — invoices for 9 Sep have not yet arrived. The MoM comparator (9 Aug 2026) is also $0. This row is a data-lag artefact, not a revenue collapse.
(5) PTCC_CY = previous day's published TCC, read from the TCC Calc Google Sheet (row for 8 Sep 2026 = 24,021). PTCC_PY and PTCC_MoM computed from BigQuery with report_date = YEST_PY−1 (8 Sep) and MOM_YEST−1 (8 Aug). Disconnections (yesterday) = Activations + PTCC − TCC.
NbnActivationDate carries a one-day load lag. Yesterday-tab CY activations use the Latest Activation Date (LAD = 8 Sep 2026); PY and MoM use their true calendar dates.
Month to Date — September 2026
CY 1 Sep – 9 Sep · PY 1 Sep – 9 Sep · MoM 1 Aug – 9 Aug
⚠ MTD disconnections read 0 because of the 45-day invoice-cycle lag, not because nobody churned. Compare against 1–9 Aug (248) and 1–9 Sep 2025 (188).
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year)MoM (vs prior month)
Metric
Year on Year
Month on Month
CY 1 Sep–9 Sep
PY 1 Sep–9 Sep
YoY Δ
YoY %
MoM 1 Aug–9 Aug
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
860
164
+696
+424.4%
481
+379
+78.8%
Activations
590
199
+391
+196.5%
601
-11
-1.8%
Disconnections
⚠ floor (45-day lag) ⁽ᵇ⁾
0
188
-188
-100.0%
248
-248
-100.0%
GTV (ex-GST)
$563,366
$529,347
+$34,019
+6.4%
$536,874
+$26,492
+4.9%
TCC (end of period)
23,644
20,466
+3,178
+15.5%
22,755
+889
+3.9%
Plans activated — all plans
Year-on-year only. Plan names normalised ("Kogan"/"nbn" removed).
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
428
0
+428
new
Gold MTM
91
72
+19
+26.4%
Bronze MTM
28
34
-6
-17.6%
Silver MTM
21
85
-64
-75.3%
Diamond MTM
17
7
+10
+142.9%
Platinum MTM
5
1
+4
+400.0%
Total
590
199
+391
+196.5%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(c) MTD disconnections use invoice-cycle churn, which requires 45 days to confirm a lapse. September 2026 therefore reads as a floor of 0 — real September churn is not yet observable.
(4) GTV anomaly adjustment: a bulk-rebill event inflated March-2025 GTV to $21,255,577. Any prior-year period covering March 2025 substitutes the April-2025 full-month GTV ($1,239,536). Not triggered this run — no PY period in this report covers March 2025.
★ Sales from GA4 · All other metrics from BigQuery
Metric
CY 1 Jul – 9 Sep
PY 1 Jul – 9 Sep
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
4,429
2,912
+1,517
+52.1%
Activations
4,435
3,270
+1,165
+35.6%
Disconnections
⚠ floor (45-day lag)
1,795
1,628
+167
+10.3%
GTV (ex-GST)
$3,848,971
$3,308,528
+$540,444
+16.3%
TCC (end of period)
23,644
20,466
+3,178
+15.5%
Plans activated — all plans
Year-on-year only. Plan names normalised.
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
3,212
0
+3,212
new
Gold MTM
654
1,119
-465
-41.6%
Silver MTM
229
1,508
-1,279
-84.8%
Bronze MTM
201
540
-339
-62.8%
Platinum MTM
72
57
+15
+26.3%
Diamond MTM
67
45
+22
+48.9%
Gold M2M
0
1
-1
-100.0%
Total
4,435
3,270
+1,165
+35.6%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(4) GTV anomaly adjustment: a bulk-rebill event inflated March-2025 GTV to $21,255,577. Any prior-year period covering March 2025 substitutes the April-2025 full-month GTV ($1,239,536). Not triggered this run — no PY period in this report covers March 2025.
FYTD disconnections use invoice-cycle churn and carry the same 45-day confirmation lag; the most recent ~6 weeks are understated in both CY and PY.
TCC + GTV
End-of-month Total Connected Customers (line, left axis) against monthly GTV ex-GST (bars, right axis), Jun 2023 to today.
Orange marks the current, in-progress period: today's TCC point (23,644) and September's month-to-date GTV ($563,366). Mar 25* — the raw March-2025 GTV of $21,255,577 reflects a one-off bulk-rebill event; the chart substitutes the April-2025 full-month figure ($1,239,536) so the trend stays readable.
3-Year Trends
Rolling three-year view. Amber marks the current, in-progress month or quarter.
A. Monthly Sales (GA4)
35 of 37 months populated. Nov-2023 onward from real GA4 (Ecommerce purchases: Item name); pre-Nov-2023 left blank because GA4 ecommerce was not yet live. Current month (amber) is GA4 month-to-date through 9 Sep.
B. Monthly Connections (Activations)
Source: BigQuery fct_kogan_nbn_orders, by NbnActivationDate. Current month is partial.
C. Quarterly Connections (Activations)
Calendar quarters. The final bar is quarter-to-date.
D. Monthly Activations by Plan Tier
Stacked by tier. Gold+ launched in September 2025 and now dominates the mix.
E. TCC by Plan Tier
Stacked end-of-month TCC by tier, using the same NIC + PIC formula as the TCC + GTV chart. The final point is today.