Full detail on the other tabs: Yesterday, MTD, FYTD, TCC + GTV Chart. Methodology notes (GTV anomaly adjustment, invoice-cycle churn floor, PTCC sourcing) are on each respective tab.
| Metric | CY (22 Apr) | PY (22 Apr 2025) | YoY Δ | YoY % | MoM (22 Mar) | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 24 | 32 | -8 | -25.0% | 24 | 0 | 0.0% |
| Activations | 37 (CY reflects LAD 21 Apr) |
16 | +21 | +131.2% | 25 | +12 | +48.0% |
| Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC) |
-10 | 59 | -69 | -116.9% | -29 | +19 | +65.5% |
| GTV (ex-GST) | $58,394 | $80,484 | −$22,090 | -27.4% | $120,156 | −$61,762 | -51.4% |
| TCC (end of period — 22 Apr) | 20,071 | 18,563 | +1,508 | +8.1% | 20,486 | -415 | -2.0% |
| PTCC (previous day's published TCC — 21 Apr) ⁽⁵⁾ | 20,024 | 18,606 | +1,418 | +7.6% | 20,432 | -408 | -2.0% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 27 | 0 | +27 | new |
| Gold MTM | 6 | 9 | -3 | -33.3% |
| Silver MTM | 2 | 4 | -2 | -50.0% |
| Diamond MTM | 2 | 1 | +1 | +100.0% |
| Bronze MTM | 0 | 2 | -2 | −100.0% |
| Total | 37 | 16 | +21 | +131.2% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 20,024 − 20,071 = -10. PY: 16 + 18,606 − 18,563 = 59. MoM: 25 + 20,432 − 20,486 = -29. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Negative values indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
| Metric | CY | PY | YoY Δ | YoY % | MoM | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 592 | 346 | +246 | +71.1% | 815 | -223 | -27.4% |
| Activations | 603 | 374 | +229 | +61.2% | 811 | -208 | -25.6% |
| Disconnections ⁽⁶⁾ ⚠ floor (45-day lag) |
453 | 627 | -174 | -27.8% | 746 | -293 | -39.3% |
| GTV (ex-GST) | $1,096,523 | $1,044,969 | +$51,555 | +4.9% | $1,225,287 | −$128,764 | -10.5% |
| TCC (end of period — 22 Apr) | 20,071 | 18,563 | +1,508 | +8.1% | 20,486 | -415 | -2.0% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 418 | 0 | +418 | new |
| Gold MTM | 91 | 112 | -21 | -18.8% |
| Bronze MTM | 36 | 85 | -49 | -57.6% |
| Silver MTM | 33 | 139 | -106 | -76.3% |
| Platinum MTM | 14 | 20 | -6 | -30.0% |
| Diamond MTM | 11 | 10 | +1 | +10.0% |
| Silver M2M | 0 | 8 | -8 | −100.0% |
| Total | 603 | 374 | +229 | +61.2% |
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.
⁽⁶⁾ Disconnections use invoice-cycle churn (next invoice > 45 days after previous = disconnect). Recent ~45 days are under-counted (floor, not final) due to the look-ahead.
| Metric | CY | PY | YoY Δ | YoY % |
|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 9,140 | 6,391 | +2,749 | +43.0% |
| Activations | 9,760 | 7,080 | +2,680 | +37.9% |
| Disconnections ⁽⁶⁾ ⚠ floor (45-day lag) |
7,683 | 6,968 | +715 | +10.3% |
| GTV (ex-GST) ⁽⁴⁾ | $13,822,692 | $12,800,684 | +$1,022,007 | +8.0% |
| TCC (end of period — 22 Apr) | 20,071 | 18,563 | +1,508 | +8.1% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 3,944 | 0 | +3,944 | new |
| Silver MTM | 2,421 | 551 | +1,870 | +339.4% |
| Gold MTM | 1,952 | 314 | +1,638 | +521.7% |
| Bronze MTM | 1,074 | 323 | +751 | +232.5% |
| Platinum MTM | 211 | 93 | +118 | +126.9% |
| Diamond MTM | 157 | 74 | +83 | +112.2% |
| Gold M2M | 1 | 1,338 | -1,337 | -99.9% |
| Silver M2M | 0 | 4,161 | -4,161 | −100.0% |
| Gold $88.90 MTM | 0 | 1 | -1 | −100.0% |
| Platinum Monthly | 0 | 33 | -33 | −100.0% |
| Diamond Monthly | 0 | 25 | -25 | −100.0% |
| Bronze M2M | 0 | 167 | -167 | −100.0% |
| Total | 9,760 | 7,080 | +2,680 | +37.9% |
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.
⁽⁴⁾ PY GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw Mar-2025 GTV of $21,255,577 replaced with Apr-2025 full-month GTV of $1,239,536 for a like-for-like comparison. Raw unadjusted PY GTV would be $32,816,726.
⁽⁶⁾ Disconnections use invoice-cycle churn (45-day look-ahead).
Blue line = end-of-month TCC (left axis). Green bars = monthly GTV ex-GST (right axis). The current point (23 Apr 2026) is highlighted in orange — GTV shown is month-to-date. * Mar-2025 GTV substituted with Apr-2025 full-month GTV ($1,239,536) to remove the bulk-rebill anomaly that inflated the raw figure to $21,255,577.