Kogan Internet — Daily Performance Report

Reference date (Yesterday): 27 Jun 2026 · Generated 28 Jun 2026 (Australia/Melbourne)

Headline KPIs

TCC (end of period)
21,842
YoY +18.2%MoM +5.3%
FYTD Activations
12,445
YoY +35.4%
FYTD Sales (GA4)
11,815
YoY +40.5%
FYTD GTV (adj)
$17.01M
YoY +10.2%
MTD Activations
1,521
YoY +57.9%MoM +93.5%
MTD GTV
$1.39M
YoY +16.4%MoM +1.0%

✓ What's Working Well

  • TCC at record 21,842 — +3,360 YoY (+18.2%) and +1,104 MoM (+5.3%).
  • FYTD activations 12,445 vs 9,188 PY — +3,257 (+35.4%).
  • FYTD sales (GA4) 11,815 vs 8,408 PY — +3,407 (+40.5%).
  • MTD activations 1,521 vs 963 PY (+57.9%); +93.5% MoM.
  • FYTD GTV $17.01M vs $15.43M (anomaly-adjusted) PY — +10.2%.
  • MTD GTV $1.39M — +16.4% YoY, +1.0% MoM.
  • Gold+ premium tier scaling fast — 4,936 customers in TCC vs 6 a year ago; 1,134 activations in June alone.

⚠ What Needs Watching

  • Yesterday disconnections derived = 97: TCC for 27 Jun matches the 26 Jun PTCC (21,842) because the 27 Jun invoice batch had not loaded at run time — a data-freshness artefact, so the figure equals activations rather than true churn.
  • MTD disconnections 556 (vs 660 PY — fewer is better) carry a 45-day invoice-churn lag floor; the most recent weeks are still maturing and will rise.
  • FYTD GTV PY required adjustment for the Mar-2025 bulk-rebill anomaly ($21.26M → Apr-2025 $1.24M substitute) for a like-for-like YoY.
  • Silver tier contracting — TCC 8,438 vs 10,675 a year ago as the base migrates to Gold+.
  • Yesterday sales (GA4) 49 vs 56 PY (-12.5%) — single-day noise, not a trend.

YoY = vs same period prior year. MoM = vs equivalent prior-month period. Disconnections colour logic is inverted (fewer = good).

★ Sales from GA4 · All other metrics from BigQuery

Yesterday — 27 Jun 2026

YoY  MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4)(3)4956-7-12.5%34+15+44.1%
Activations97 (CY reflects LAD 26 Jun)55+42+76.4%24+73+304.2%
Disconnections (Activations + PTCC − TCC)(a)971+96+9600.0%103-6-5.8%
GTV (ex-GST)$0$0$00.0%$67,450-$67,450-100.0%
TCC (end of period — 27 Jun)21,84218,482+3,360+18.2%20,738+1,104+5.3%
PTCC (prev. published TCC — 26 Jun)(5)21,84218,428+3,414+18.5%20,817+1,025+4.9%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM810+81new
Gold MTM1017-7-41.2%
Silver MTM429-25-86.2%
Platinum MTM20+2new
Bronze MTM08-8-100.0%
Diamond MTM01-1-100.0%
Total9755+42+76.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 97 + 21842 − 21842 = 97. PY: 55 + 18428 − 18482 = 1. MoM: 24 + 20817 − 20738 = 103. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate BigQuery invoice data arrived overnight (TCC_EOP exceeds PTCC + activations) — a data-freshness artefact rendered in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(4) PY GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw − Mar-2025 ($21.26M) + Apr-2025 ($1.24M).

(5) PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.

★ Sales from GA4 · All other metrics from BigQuery

Month to date — 1 Jun to 27 Jun

YoY  MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4)(3)1,6251,026+599+58.4%744+881+118.4%
Activations1,521963+558+57.9%786+735+93.5%
Disconnections ⚠ floor (45-day lag)556660-104-15.8%802-246-30.7%
GTV (ex-GST)$1,388,619$1,192,862+$195,758+16.4%$1,374,800+$13,819+1.0%
TCC (end of period)21,84218,482+3,360+18.2%20,738+1,104+5.3%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM1,1340+1,134new
Gold MTM179311-132-42.4%
Silver MTM78371-293-79.0%
Bronze MTM70129-59-45.7%
Platinum MTM3031-1-3.2%
Diamond MTM3010+20+200.0%
Gold M2M056-56-100.0%
Silver M2M055-55-100.0%
Total1,521963+558+57.9%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 97 + 21842 − 21842 = 97. PY: 55 + 18428 − 18482 = 1. MoM: 24 + 20817 − 20738 = 103. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate BigQuery invoice data arrived overnight (TCC_EOP exceeds PTCC + activations) — a data-freshness artefact rendered in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(4) PY GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw − Mar-2025 ($21.26M) + Apr-2025 ($1.24M).

(5) PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.

★ Sales from GA4 · All other metrics from BigQuery

Financial year to date — 1 Jul to 27 Jun

MetricCYPYYoY ΔYoY %
Sales (GA4)(3)11,8158,408+3,407+40.5%
Activations12,4459,188+3,257+35.4%
Disconnections ⚠ floor (45-day lag)9,5148,764+750+8.6%
GTV (ex-GST)(4)$17,006,912$15,432,425+$1,574,486+10.2%
TCC (end of period)21,84218,482+3,360+18.2%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM5,9140+5,914new
Silver MTM2,5621,367+1,195+87.4%
Gold MTM2,2711,050+1,221+116.3%
Bronze MTM1,214647+567+87.6%
Platinum MTM274160+114+71.2%
Diamond MTM209100+109+109.0%
Gold M2M11,398-1,397-99.9%
Silver M2M04,240-4,240-100.0%
Gold $88.90 MTM01-1-100.0%
Bronze M2M0167-167-100.0%
Platinum Monthly033-33-100.0%
Diamond Monthly025-25-100.0%
Total12,4459,188+3,257+35.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 97 + 21842 − 21842 = 97. PY: 55 + 18428 − 18482 = 1. MoM: 24 + 20817 − 20738 = 103. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate BigQuery invoice data arrived overnight (TCC_EOP exceeds PTCC + activations) — a data-freshness artefact rendered in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(4) PY GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw − Mar-2025 ($21.26M) + Apr-2025 ($1.24M).

(5) PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.

TCC (end of month) & Monthly GTV ex-GST

Blue line = end-of-month TCC (orange point = today, MTD). Green bars = monthly GTV ex-GST (orange = current month-to-date). Mar 25* bar substitutes the Mar-2025 bulk-rebill anomaly ($21.26M) with the Apr-2025 full-month value ($1.24M).

A. Monthly Sales (GA4)

32/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B. Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is partial.

C. Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D. Monthly Activations by Plan Tier

E. TCC by Plan Tier