Kogan Internet — Daily Performance Report

Reporting date: Monday 3 August 2026  ·  Generated 4 Aug 2026 (Australia/Melbourne)  ·  FY27 to date  ·  Activation data as at 2 Aug 2026

Performance Summary — 3 August 2026

TCC (end of period)
22,233
3 Aug
YoY +14.65%MoM +5.30%
FYTD Activations
2,156
1 Jul – 3 Aug
YoY +9.9%
FYTD Sales (GA4)
1,984
1 Jul – 3 Aug
YoY +11.8%
FYTD GTV (ex-GST)
$1,595,924
1 Jul – 3 Aug
YoY +8.2%
MTD Activations
124
1 – 3 Aug
YoY −26.6%MoM −58.4%
MTD GTV (ex-GST)
$9,358
1 – 3 Aug
YoY −92.1%MoM −88.8%

✓ What’s Working Well

  • TCC at a record 22,233 as at 3 Aug — up +2,841 (+14.7%) YoY (19,392) and +1,119 (+5.3%) MoM (21,114 at 3 Jul).
  • FYTD activations 2,156 vs 1,961 PY — +195 (+9.9%).
  • FYTD sales (GA4) 1,984 vs 1,774 PY — +210 (+11.8%).
  • FYTD GTV $1,595,924 vs $1,474,405 PY — +$121,519 (+8.2%).
  • Yesterday sales 63 vs 52 PY (+11, +21.2%) and 47 a month prior (+16, +34.0%).
  • Yesterday derived disconnections 65 vs 161 PY (−96, −59.6%) and 116 MoM (−51, −44.0%) — materially lower churn.
  • FYTD disconnections 747 vs 782 PY — −35 (−4.5%).
  • Gold+ is now the engine of growth: 1,559 of 2,156 FYTD activations (72.3%), and Gold+ TCC has gone from 6 customers a year ago to 6,138.
  • Premium tiers growing FYTD: Platinum 43 vs 31 (+38.7%), Diamond 33 vs 24 (+37.5%).

⚠ What Needs Watching

  • MTD activations 124 vs 169 PY (−45, −26.6%) and 298 a month prior (−174, −58.4%). Only 3 days of August so far, and July opened unusually strongly — but worth tracking through the week.
  • Yesterday activations 65 vs 66 PY (−1, −1.5%) and 77 MoM (−12, −15.6%).
  • MTD GTV $9,358 vs $118,712 PY (−92.1%) and $83,621 MoM (−88.8%). Only one invoice run has landed in August (2 Aug, 120 invoices); PY had three days of runs by this point. This is billing-cycle timing, not lost revenue.
  • Yesterday GTV $0 — no invoices were issued on 3 Aug. Normal for the cycle.
  • ⚠ PTCC fell back to BigQuery. The TCC history sheet has no row for 2 Aug 2026 because no report ran on 3 Aug. PTCC_CY = 22,233 was computed from BigQuery instead. Today's run appends both the missing 2 Aug and 3 Aug rows to restore continuity.
  • TCC eased from 22,428 (1 Aug) to 22,233 (3 Aug), −195, as the August invoice cycle re-bases the invoiced-customer count. Expect it to rebuild as the cycle progresses.
  • Legacy tiers continue to shrink FYTD: Silver 118 vs 930 (−87.3%), Gold 312 vs 660 (−52.7%), Bronze 91 vs 315 (−71.1%). Largely migration into Gold+, but keep an eye on overall mix value.
  • MTD/FYTD disconnections are a floor, not a final number — the invoice-cycle churn definition carries a 45-day lag, so MTD CY = 0 is not yet meaningful.
  • Activation data lags one day (latest activation date = 2 Aug), so Yesterday's CY activations and plan mix reflect 2 Aug, not 3 Aug.

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21,255,577. Where a PY period covers March 2025, that month is replaced with April 2025 full-month GTV ($1,239,536) for a like-for-like comparison. Not applicable to this report's PY periods (Jul–Aug 2025); the substitution is applied in the TCC + GTV chart only (bar labelled “Mar 25*”).

(5) PTCC_CY = previous day's published TCC (normally from the TCC history Google Sheet). This run: the sheet had no row for 2 Aug 2026 (no report ran on 3 Aug), so PTCC_CY was computed from BigQuery with report_date = 2 Aug 2026. PTCC_PY and PTCC_MoM are always computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 65 + 22,233 − 22,233 = 65. PY: 66 + 19,487 − 19,392 = 161. MoM: 77 + 21,153 − 21,114 = 116. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC = NIC (invoices issued in the trailing month ending on the latest invoice date) + PIC (activations after that date, less cancellations). Disconnections on MTD/FYTD use invoice-cycle churn with a 45-day lag and therefore represent a floor.

Yesterday — Monday 3 August 2026

CY = 3 Aug 2026 · PY = 3 Aug 2025 · MoM = 3 Jul 2026. Activations (CY) reflect the latest available activation date, 2 Aug 2026.
⚠ PTCC loaded from BigQuery fallback — no row found in the TCC history Google Sheet for 2 Aug 2026 (no report ran on 3 Aug 2026). PTCC_CY = 22,233 computed from BigQuery with report_date = 2 Aug 2026. This run appends both the missing 2 Aug and the new 3 Aug rows to the sheet.
Year-on-year (YoY) Month-on-month (MoM)
MetricCY
3 Aug 2026
PY
3 Aug 2025
YoY ΔYoY %MoM
3 Jul 2026
MoM ΔMoM %
Sales (GA4) (3)6352+11+21.2%47+16+34.0%
ActivationsCY reflects latest activation date 2 Aug6566-1-1.5%77-12-15.6%
Disconnections(Activations + PTCC − TCC) (a)65161-96-59.6%116-51-44.0%
GTV (ex-GST)$0$118,483-$118,483-100.0%$75,903-$75,903-100.0%
TCC (end of period — 3 Aug)22,23319,392+2,841+14.7%21,114+1,119+5.3%
PTCC (previous day's published TCC — 2 Aug) (5)22,23319,487+2,746+14.1%21,153+1,080+5.1%

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM450+45new
Gold MTM1427-13-48.1%
Silver MTM429-25-86.2%
Bronze MTM27-5-71.4%
Diamond MTM02-2−100.0%
Platinum MTM01-1−100.0%
Total6566-1-1.5%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21,255,577. Where a PY period covers March 2025, that month is replaced with April 2025 full-month GTV ($1,239,536) for a like-for-like comparison. Not applicable to this report's PY periods (Jul–Aug 2025); the substitution is applied in the TCC + GTV chart only (bar labelled “Mar 25*”).

(5) PTCC_CY = previous day's published TCC (normally from the TCC history Google Sheet). This run: the sheet had no row for 2 Aug 2026 (no report ran on 3 Aug), so PTCC_CY was computed from BigQuery with report_date = 2 Aug 2026. PTCC_PY and PTCC_MoM are always computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 65 + 22,233 − 22,233 = 65. PY: 66 + 19,487 − 19,392 = 161. MoM: 77 + 21,153 − 21,114 = 116. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC = NIC (invoices issued in the trailing month ending on the latest invoice date) + PIC (activations after that date, less cancellations). Disconnections on MTD/FYTD use invoice-cycle churn with a 45-day lag and therefore represent a floor.

Month to Date — 1 to 3 August 2026

CY = 1–3 Aug 2026 · PY = 1–3 Aug 2025 · MoM = 1–3 Jul 2026.
Year-on-year (YoY) Month-on-month (MoM)
MetricCY
1–3 Aug 2026
PY
1–3 Aug 2025
YoY ΔYoY %MoM
1–3 Jul 2026
MoM ΔMoM %
Sales (GA4) (3)156134+22+16.4%182-26-14.3%
Activations124169-45-26.6%298-174-58.4%
Disconnections⚠ floor (45-day lag)038-38-100.0%94-94-100.0%
GTV (ex-GST)$9,358$118,712-$109,355-92.1%$83,621-$74,264-88.8%
TCC (end of period)22,23319,392+2,841+14.7%21,114+1,119+5.3%

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM890+89new
Gold MTM2158-37-63.8%
Silver MTM981-72-88.9%
Bronze MTM524-19-79.2%
Platinum MTM04-4−100.0%
Diamond MTM02-2−100.0%
Total124169-45-26.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21,255,577. Where a PY period covers March 2025, that month is replaced with April 2025 full-month GTV ($1,239,536) for a like-for-like comparison. Not applicable to this report's PY periods (Jul–Aug 2025); the substitution is applied in the TCC + GTV chart only (bar labelled “Mar 25*”).

(5) PTCC_CY = previous day's published TCC (normally from the TCC history Google Sheet). This run: the sheet had no row for 2 Aug 2026 (no report ran on 3 Aug), so PTCC_CY was computed from BigQuery with report_date = 2 Aug 2026. PTCC_PY and PTCC_MoM are always computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 65 + 22,233 − 22,233 = 65. PY: 66 + 19,487 − 19,392 = 161. MoM: 77 + 21,153 − 21,114 = 116. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC = NIC (invoices issued in the trailing month ending on the latest invoice date) + PIC (activations after that date, less cancellations). Disconnections on MTD/FYTD use invoice-cycle churn with a 45-day lag and therefore represent a floor.

Financial Year to Date — 1 July to 3 August 2026

CY = 1 Jul 2026 – 3 Aug 2026 · PY = 1 Jul 2025 – 3 Aug 2025. No MoM comparison on FYTD.
MetricCY
1 Jul – 3 Aug 2026
PY
1 Jul – 3 Aug 2025
YoY ΔYoY %
Sales (GA4) (3)1,9841,774+210+11.8%
Activations2,1561,961+195+9.9%
Disconnections⚠ floor (45-day lag)747782-35-4.5%
GTV (ex-GST)$1,595,924$1,474,405+$121,519+8.2%
TCC (end of period)22,23319,392+2,841+14.7%

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,5590+1559new
Gold MTM312660-348-52.7%
Silver MTM118930-812-87.3%
Bronze MTM91315-224-71.1%
Platinum MTM4331+12+38.7%
Diamond MTM3324+9+37.5%
Gold M2M01-1−100.0%
Total2,1561,961+195+9.9%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21,255,577. Where a PY period covers March 2025, that month is replaced with April 2025 full-month GTV ($1,239,536) for a like-for-like comparison. Not applicable to this report's PY periods (Jul–Aug 2025); the substitution is applied in the TCC + GTV chart only (bar labelled “Mar 25*”).

(5) PTCC_CY = previous day's published TCC (normally from the TCC history Google Sheet). This run: the sheet had no row for 2 Aug 2026 (no report ran on 3 Aug), so PTCC_CY was computed from BigQuery with report_date = 2 Aug 2026. PTCC_PY and PTCC_MoM are always computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 65 + 22,233 − 22,233 = 65. PY: 66 + 19,487 − 19,392 = 161. MoM: 77 + 21,153 − 21,114 = 116. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC = NIC (invoices issued in the trailing month ending on the latest invoice date) + PIC (activations after that date, less cancellations). Disconnections on MTD/FYTD use invoice-cycle churn with a 45-day lag and therefore represent a floor.

Total Connected Customers & Monthly GTV

Blue line (left axis) = end-of-month TCC. Green bars (right axis) = monthly GTV ex-GST. The final point (orange) is today, 4 Aug 2026, with month-to-date GTV.
Mar 25* — March 2025 raw GTV was $21,255,577 due to a one-off bulk-rebill event. The bar shows April 2025 full-month GTV ($1,239,536) in its place so the trend remains readable.

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21,255,577. Where a PY period covers March 2025, that month is replaced with April 2025 full-month GTV ($1,239,536) for a like-for-like comparison. Not applicable to this report's PY periods (Jul–Aug 2025); the substitution is applied in the TCC + GTV chart only (bar labelled “Mar 25*”).

(5) PTCC_CY = previous day's published TCC (normally from the TCC history Google Sheet). This run: the sheet had no row for 2 Aug 2026 (no report ran on 3 Aug), so PTCC_CY was computed from BigQuery with report_date = 2 Aug 2026. PTCC_PY and PTCC_MoM are always computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 65 + 22,233 − 22,233 = 65. PY: 66 + 19,487 − 19,392 = 161. MoM: 77 + 21,153 − 21,114 = 116. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC = NIC (invoices issued in the trailing month ending on the latest invoice date) + PIC (activations after that date, less cancellations). Disconnections on MTD/FYTD use invoice-cycle churn with a 45-day lag and therefore represent a floor.

3-Year Trends

A · Monthly Sales (GA4)

34/37 months populated · Nov 2023 onward from real GA4 (Ecommerce purchases: Item name); pre-Nov-2023 months predate GA4 ecommerce tracking. Current month (amber) is GA4 MTD through 3 Aug 2026.

B · Monthly Connections (Activations)

BigQuery activations by activation month. Current month (amber) is partial.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched Sep 2025 and now dominates the mix.

E · TCC by Plan Tier

Stacked end-of-month TCC by tier, using the same NIC + PIC definition as the TCC + GTV chart. Final point is today, 4 Aug 2026.

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21,255,577. Where a PY period covers March 2025, that month is replaced with April 2025 full-month GTV ($1,239,536) for a like-for-like comparison. Not applicable to this report's PY periods (Jul–Aug 2025); the substitution is applied in the TCC + GTV chart only (bar labelled “Mar 25*”).

(5) PTCC_CY = previous day's published TCC (normally from the TCC history Google Sheet). This run: the sheet had no row for 2 Aug 2026 (no report ran on 3 Aug), so PTCC_CY was computed from BigQuery with report_date = 2 Aug 2026. PTCC_PY and PTCC_MoM are always computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 65 + 22,233 − 22,233 = 65. PY: 66 + 19,487 − 19,392 = 161. MoM: 77 + 21,153 − 21,114 = 116. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC = NIC (invoices issued in the trailing month ending on the latest invoice date) + PIC (activations after that date, less cancellations). Disconnections on MTD/FYTD use invoice-cycle churn with a 45-day lag and therefore represent a floor.