Kogan Internet — Daily Performance Report

Yesterday: 15 May 2026 · MTD: 1–15 May · FYTD: 1 Jul 2025 – 15 May

Generated 16 May 2026 · LAD: 14 May · PTCC (Google Sheet) for 14 May = 20,719

TCC (end of period)
19,915
YoY +7.7%MoM −2.8%
FYTD Activations
10,447
YoY +34.8%
FYTD Sales (GA4)
9,786
YoY +40.6%
FYTD GTV (ex-GST, adj.)
$14.94M
YoY +9.2%
PY adjusted for Mar-25 anomaly
MTD Activations
408
YoY −19.4%MoM +1.0%
MTD GTV (ex-GST)
$772,723
YoY +13.1%MoM −4.6%

✓ What's Working Well

  • MTD GTV ahead – $772,723 vs $683,353 PY (+13.1% YoY, +$89,370).
  • MTD churn very low – 65 invoice-cycle disconnections vs 436 PY (−85.1% YoY) and 513 prior-month-to-date (−87.3% MoM). 45-day lag floor applies.
  • FYTD Activations +34.8% – 10,447 vs 7,752 PY (+2,695 customers).
  • FYTD Sales +40.6% – 9,786 vs 6,959 PY (GA4 Items purchased).
  • FYTD GTV +9.2% (Mar-25 anomaly adjusted) – $14,938,232 vs $13,678,604 PY.
  • TCC up YoY – 19,915 vs 18,494 PY (+7.7%).
  • MTD Sales +12.1% YoY – 427 vs 381 PY; +6.8% MoM vs 400.

⚠ What Needs Watching

  • MTD Activations −19.4% YoY – 408 vs 506 PY (−98 customers). Volume below last May despite improved sales mix.
  • TCC ticked down MoM – 19,915 vs 20,489 at the same point last month (−2.8% MoM). Reflects yesterday's invoice-cycle churn batch.
  • Yesterday derived disconnections elevated – CY 834 vs PY 0, MoM 0. Derived figure (Acts + PTCC − TCC) is sensitive to overnight BigQuery invoice-data freshness; treat as directional only.
  • Yesterday Sales below recent run-rate – 31 vs MoM 39 (−20.5% MoM). Friday cadence — monitor through weekend.
  • FYTD Disconnections +7.8% YoY – 8,171 vs 7,582 PY. Growth in base means absolute churn rises even as MTD churn rate looks healthy.

Yesterday — 15 May 2026

★ Sales from GA4 · All other metrics from BigQuery
YoY columns   MoM columns (vs prior-month same date)
MetricCY (15 May)PY (15 May)YoY ΔYoY %MoM (15 Apr)MoM ΔMoM %
Sales (GA4)⁽³⁾3130+1+3.3%39−8−20.5%
Activations
(CY reflects LAD 14 May)		3030+0+0.0%27+3+11.1%
Disconnections⁽ᵃ⁾
(Activations + PTCC − TCC)		8340+834N/A0+834N/A
GTV (ex-GST)$0$0+$0+0.0%$0+$0+0.0%
TCC (end of period — 15 May)⁽⁵⁾19,91518,494+1,421+7.7%20,489−574−2.8%
PTCC (prev day's published TCC — 14 May)⁽⁵⁾20,71918,464+2,255+12.2%20,462+257+1.3%

Plans activated — all plans (Yesterday)

CY column reflects activations on LAD (14 May); PY column reflects 15 May.

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM170+17new
Gold MTM814−6−42.9%
Silver MTM39−6−66.7%
Bronze MTM14−3−75.0%
Diamond MTM11+0+0.0%
Platinum MTM02−2−100.0%
Total3030+0+0.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM from BigQuery (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽ᵃ⁾ Disconnections derived: CY: 30 + 20,719 − 19,915 = 834. PY: 30 + 18,464 − 18,494 = 0. MoM: 27 + 20,462 − 20,489 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery. True figures pending SQL Server source (KOG_DATAWAREHOUSE.VHA.T_KGN_INTERNET_TOTALS_DAILY_HISTORY). PY=0 and MoM=0 indicate TCC_EOP exactly matched PTCC + activations on those reference dates.

MTD — 1–15 May 2026

★ Sales from GA4 · All other metrics from BigQuery
YoY columns   MoM columns (vs prior-month same date)
MetricCY (1–15 May)PY (1–15 May)YoY ΔYoY %MoM (1–15 Apr Apr)MoM ΔMoM %
Sales (GA4)⁽³⁾427381+46+12.1%400+27+6.8%
Activations408506−98−19.4%404+4+1.0%
Disconnections
⚠ floor (45-day lag)		65436−371−85.1%513−448−87.3%
GTV (ex-GST)$772,723$683,353+$89,370+13.1%$810,323−$37,600−4.6%
TCC (end of period)19,91518,494+1,421+7.7%20,489−574−2.8%

Plans activated — all plans (MTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2900+290new
Gold MTM49211−162−76.8%
Bronze MTM2575−50−66.7%
Silver MTM22181−159−87.8%
Platinum MTM1322−9−40.9%
Diamond MTM910−1−10.0%
Silver M2M05−5−100.0%
Gold M2M02−2−100.0%
Total408506−98−19.4%

⁽³⁾ Sales from GA4 (Ecommerce purchases: Item name). All other metrics from BigQuery.

Disconnections shown with a 45-day lag floor (invoice-cycle churn definition).

FYTD — 1 Jul 2025 – 15 May

★ Sales from GA4 · All other metrics from BigQuery
MetricCY (1 Jul 2025 – 15 May)PY (1 Jul 2024 – 15 May)YoY ΔYoY %
Sales (GA4)⁽³⁾9,7866,959+2,827+40.6%
Activations10,4477,752+2,695+34.8%
Disconnections
⚠ floor (45-day lag)		8,1717,582+589+7.8%
GTV (ex-GST)⁽⁴⁾
PY adjusted for Mar-2025 bulk-rebill		$14,938,232$13,678,604+$1,259,627+9.2%
TCC (end of period)19,91518,494+1,421+7.7%

Plans activated — all plans (FYTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,4390+4,439new
Silver MTM2,456794+1,662+209.3%
Gold MTM2,038582+1,456+250.2%
Bronze MTM1,112429+683+159.2%
Platinum MTM229120+109+90.8%
Diamond MTM17287+85+97.7%
Gold M2M11,340−1,339−99.9%
Platinum Monthly033−33−100.0%
Silver M2M04,174−4,174−100.0%
Bronze M2M0167−167−100.0%
Diamond Monthly025−25−100.0%
Gold $88.90 MTM01−1−100.0%
Total10,4477,752+2,695+34.8%

⁽³⁾ Sales from GA4 (Ecommerce purchases: Item name). All other metrics from BigQuery.

⁽⁴⁾ GTV PY adjusted for the March 2025 bulk-rebill anomaly: PY = raw PY − Mar-25 raw + Apr-25 actual = $33.69M − $21.26M + $1.24M = $13.68M. This gives a like-for-like comparison.

Disconnections shown with a 45-day lag floor (invoice-cycle churn definition).

TCC (end-of-month) and GTV (ex-GST)

Blue line: end-of-month TCC (orange point = today's run, 19,915 as at 16 May). Green bars: monthly GTV ex-GST (orange = current month-to-date, $772,723). * Mar-25 bar substituted with Apr-25 full-month GTV ($1,239,536) due to bulk-rebill anomaly ($21.26M raw).

3-Year Trends

A. Monthly Sales (GA4)

B. Monthly Activations

Last 36 months. Current month (amber) is month-to-date.

C. Quarterly Activations

Current quarter (amber) is quarter-to-date.

D. Monthly Activations by Plan Tier

Stacked by tier; Bronze → Diamond.

E. TCC by Plan Tier

Stacked area — month-end TCC composition over time.