Kogan Internet — Daily Performance Report

Reporting date 18 Sep 2026  ·  generated 19 Sep 2026 (Australia/Melbourne)  ·  Sales from GA4, all other metrics from BigQuery
TCC — end of period
25,889
YoY +24.8%MoM +12.9%
FYTD Activations
5,071
YoY +45.8%
FYTD Sales (GA4)
5,022
YoY +59.8%
FYTD GTV (ex-GST)
$4,447,592
YoY +22.9%
MTD Activations
1,226
YoY +202.0%MoM +14.6%
MTD GTV (ex-GST)
$1,161,987
YoY +38.3%MoM +0.0%

✓ What’s Working Well

  • TCC hits a new high of 25,889 as at 18 Sep — up 5,138 YoY (+24.8%) vs 20,751 a year ago, and up 2,963 (+12.9%) on 22,926 one month back. The base has grown every month since Apr-2026.
  • FYTD activations 5,071 vs 3,477 PY — +1,594 (+45.8%). Three months into FY27 the connection engine is running well ahead of last year.
  • FYTD sales (GA4) 5,022 vs 3,143 PY — +1,879 (+59.8%), the strongest YoY line on the board.
  • FYTD GTV $4,447,592 vs $3,619,537 PY — +$828,055 (+22.9%). Revenue is converting from the larger base.
  • MTD activations 1,226 vs 406 PY — +820 (+202.0%), and +156 (+14.6%) on the same window last month (1,070).
  • MTD GTV $1,161,987 vs $840,356 PY — +$321,631 (+38.3%).
  • MTD sales (GA4) 1,453 vs 395 PY — +1,058 (+267.8%); also +428 (+41.8%) MoM.
  • MTD disconnections 230 vs 424 PY — -194 (-45.8%), and -353 (-60.5%) vs prior month (583). Churn is running materially lighter than last year.
  • Yesterday (18 Sep) sales 57 vs 36 PY — +21 (+58.3%); activations 63 vs 55 PY (+8, +14.5%).
  • Gold+ is carrying the mix — 898 of 1,226 MTD activations (73.2%) and 3,682 of 5,071 FYTD (72.6%), against just 55 in the PY FYTD window. Gold+ TCC has gone from 192 at Sep-2025 month-end to 8,225 today.

⚠ What Needs Watching

  • Yesterday GTV reads $0 because the latest invoice date in BigQuery is 16 Sep — invoices for 17–18 Sep have not landed yet. This is a load lag, not a real zero; MTD GTV ($1,161,987) is unaffected in aggregate but will tick up once those days post.
  • Derived yesterday disconnections are negative for both CY (-490) and PY (-263) — a data-freshness artefact, not a churn win. BigQuery invoice data arrived overnight, pushing TCC_EOP above PTCC + activations. Both values are rendered in neutral grey and should be read as 'not yet measurable'. See footnote (a).
  • FYTD disconnections 2,025 vs 1,864 PY — +161 (+8.6%). Absolute churn is up, though it is being measured against a base that is ~25% larger, so the rate is not necessarily worse. Worth a rate-based read next.
  • MTD GTV is flat month-on-month — $1,161,987 vs $1,161,766 (+$221, +0.0%) despite TCC growing 2,963 over the same stretch. Normal billing-cycle timing, but if it persists into October it would point at ARPU dilution from the Gold+ mix.
  • Yesterday sales 57 vs 69 one month prior — -12 (-17.4%). A single Friday against a single Tuesday, so treat as noise unless the weekly run-rate follows.
  • Legacy tiers keep shrinking — Silver MTD activations 61 vs 146 PY (−58.2%) and Silver TCC down from 11,292 at Sep-2025 to 7,890 today. Largely intentional migration to Gold+, but the Silver book is now decaying faster than Gold+ can be attributed to it.
  • Yesterday CY activations reflect 17 Sep, not 18 Sep — NbnActivationDate carries a one-day load lag, so the 63 shown is the settled figure for the latest activation date available.

Yesterday — 18 Sep 2026

CY 18 Sep 2026 vs PY 18 Sep 2025 · MoM reference 18 Aug 2026. Activations CY use the latest activation date (17 Sep 2026) because NbnActivationDate carries a one-day load lag.
Year-on-year (YoY) Month-on-month (MoM)
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4)(3)5736+21+58.3%69-12-17.4%
Activations63(CY reflects LAD 17 Sep)55+8+14.5%58+5+8.6%
Disconnections(a)(Activations + PTCC − TCC)-490-263-227-86.3%87-577-663.2%
GTV (ex-GST)$0(invoices loaded to 16 Sep)$22,973-$22,973-100.0%$59,186-$59,186-100.0%
TCC (end of period — 18 Sep)25,88920,751+5,138+24.8%22,926+2,963+12.9%
PTCC (previous day’s published TCC — 17 Sep)(5)25,33620,433+4,903+24.0%22,955+2,381+10.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 63 + 25,336 − 25,889 = -490. PY: 55 + 20,433 − 20,751 = -263. MoM: 58 + 22,955 − 22,926 = 87. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey so it is never coloured as a win. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day’s published TCC, read from the TCC history Google Sheet (row dated 17/9/2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans

CY = activations on 17 Sep 2026 (LAD) · PY = 18 Sep 2025
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4431+13+41.9%
Gold MTM118+3+37.5%
Bronze MTM46-2-33.3%
Silver MTM28-6-75.0%
Platinum MTM22+0+0.0%
Total6355+8+14.5%

Month to date — 1 Sep 2026 to 18 Sep 2026

CY 1–18 Sep 2026 vs PY 1–18 Sep 2025 · MoM 1–18 Aug 2026.
Year-on-year (YoY) Month-on-month (MoM)
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4)(3)1,453395+1,058+267.8%1,025+428+41.8%
Activations1,226406+820+202.0%1,070+156+14.6%
Disconnections⚠ floor (45-day lag)230424-194-45.8%583-353-60.5%
GTV (ex-GST)$1,161,987$840,356+$321,631+38.3%$1,161,766+$221+0.0%
TCC (end of period)25,88920,751+5,138+24.8%22,926+2,963+12.9%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly guard: a bulk-rebill event inflated Mar-2025 GTV to $21.26M. No PY comparison period in this report covers March 2025, so no table adjustment was required this run. The TCC + GTV chart still substitutes Apr-2025 ($1,239,536) for the Mar-2025 bar.

Plans activated — all plans

CY 1–18 Sep 2026 vs PY 1–18 Sep 2025
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM89855+843+1532.7%
Gold MTM180132+48+36.4%
Silver MTM61146-85-58.2%
Bronze MTM5059-9-15.3%
Diamond MTM208+12+150.0%
Platinum MTM176+11+183.3%
Total1,226406+820+202.0%

Financial year to date — 1 Jul 2026 to 18 Sep 2026

CY 1 Jul–18 Sep 2026 vs PY 1 Jul–18 Sep 2025. No MoM comparison on FYTD.
Year-on-year (YoY) Month-on-month (MoM)
MetricCYPYYoY ΔYoY %
Sales (GA4)(3)5,0223,143+1,879+59.8%
Activations5,0713,477+1,594+45.8%
Disconnections⚠ floor (45-day lag)2,0251,864+161+8.6%
GTV (ex-GST)$4,447,592$3,619,537+$828,055+22.9%
TCC (end of period)25,88920,751+5,138+24.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly guard: a bulk-rebill event inflated Mar-2025 GTV to $21.26M. No PY comparison period in this report covers March 2025, so no table adjustment was required this run. The TCC + GTV chart still substitutes Apr-2025 ($1,239,536) for the Mar-2025 bar.

Plans activated — all plans

CY 1 Jul–18 Sep 2026 vs PY 1 Jul–18 Sep 2025
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,68255+3,627+6594.5%
Gold MTM7431,179-436-37.0%
Silver MTM2691,569-1,300-82.9%
Bronze MTM223565-342-60.5%
Platinum MTM8462+22+35.5%
Diamond MTM7046+24+52.2%
Gold M2M01-1−100.0%
Total5,0713,477+1,594+45.8%

TCC & monthly GTV

Blue line = end-of-month Total Connected Customers (left axis). Green bars = monthly GTV ex-GST (right axis). The final point (orange) is today, %s — its bar is month-to-date GTV, not a full month.

* Mar-2025 GTV is substituted with the Apr-2025 full-month value ($1,239,536). The raw Mar-2025 figure of $21,255,577 reflects a one-off bulk-rebill event and would otherwise dominate the axis.

Monthly Sales (GA4)

35/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD through 18 Sep 2026.

Monthly Connections (Activations)

Last 36 months from BigQuery. Current month (amber) is partial.

Quarterly Connections (Activations)

Last 13 quarters. Current quarter (amber) is quarter-to-date.

Monthly Activations by Plan Tier

Stacked, last 36 months. Gold+ launched Sep-2025 and now dominates the mix.

TCC by Plan Tier

Stacked area, 36 month-ends plus today. Same NIC + PIC formula as the TCC & GTV chart.