Kogan Internet — Daily Performance Report

Reporting date: Thu 23 Apr 2026 · Generated 24 Apr 2026 (Australia/Melbourne)
Performance Summary
Yesterday
MTD (Apr 2026)
FYTD (Jul 2025 - Apr 2026)
TCC + GTV Chart
3-Year Trends

Performance Summary

Headline KPIs and commentary for Yesterday (23 Apr 2026), MTD (April 2026), and FYTD (Jul 2025 - Apr 2026).
TCC end of period
20,006
YoY +1,425 (+7.7%)MoM -496 (-2.4%)
FYTD Activations
9,795
YoY +2,685 (+37.8%)
FYTD Sales (GA4)
9,167
YoY +2,745 (+42.7%)
FYTD GTV ex-GST
$13.94M
YoY +$1.14M (+8.9%) adj
MTD Activations
638
YoY +234 (+57.9%)MoM -194 (-23.3%)
MTD GTV ex-GST
$1.21M
YoY +$165.9K (+15.9%)MoM -$14.4K (-1.2%)

✓ What's Working Well

  • FYTD Activations +37.8% YoY — 9,795 vs 7,110 PY (+2,685). Strong momentum through the financial year.
  • FYTD Sales (GA4) +42.7% YoY — 9,167 vs 6,422 PY (+2,745). Top-of-funnel conversions outpacing activations.
  • FYTD GTV +8.9% YoY (adjusted) — $13.94M vs $12.80M PY after neutralising the Mar 2025 bulk-rebill anomaly.
  • MTD Activations +57.9% YoY — 638 vs 404 PY. April is tracking well ahead of last year.
  • MTD Sales +64.2% YoY — 619 vs 377 PY. GA4 conversions running strongly this month.
  • MTD GTV +15.9% YoY — $1,210,875 vs $1,044,969 PY (+$165,906).
  • MTD Disconnections -27.8% YoY — 453 vs 627 PY (invoice-cycle). Improved retention versus last April.
  • MTD Disconnections -43.1% MoM — 453 vs 796 in Mar MTD window. Churn pressure easing this month.
  • TCC +7.7% YoY — 20,006 vs 18,581 PY (+1,425 customers).

⚠ What Needs Watching

  • April pace softer than March — MoM Activations -23.3%, MoM Sales -26.3%. Some seasonal softening expected; monitor weekly.
  • TCC -2.4% MoM — 20,006 vs 20,502 at 23 Mar (-496). Net contraction month-on-month; watch daily trend.
  • FYTD Disconnections +10.3% YoY — 7,683 vs 6,968 PY (invoice-cycle). Gross churn base has grown with the subscriber book.
  • Yesterday's CY activations reflect LAD 22 Apr — NbnActivationDate has a 1-day data lag, so YEST=23 Apr CY values use 22 Apr data. Normal artefact.
  • Yesterday's PY GTV is $0 — 23 Apr 2025 had no invoices issued, so YoY GTV % is not meaningful. Same caveat for MoM single-day GTV.
  • End-of-day Google Sheet write did not commit — the TCC Calc sheet's canvas-rendered grid accepts only trusted user keystrokes; new row for 23/4/2026 could not be appended via browser automation this run. TCC state file (20,006) is the backup of record. PTCC was still read successfully from the sheet.

Yesterday — Thu 23 Apr 2026

✓ PTCC loaded from Google Sheet (TCC Calc) for date 22/4/2026 — value: 20,071. Note: end-of-day sheet write (23/4/2026 row) could not be committed via browser automation (canvas-rendered grid requires trusted input); TCC state file is the backup of record.
YoY (vs Wed 23 Apr 2025)    MoM (vs Mon 23 Mar 2026)
Metric CY (23 Apr 26) PY (23 Apr 25) YoY Δ YoY % MoM (23 Mar 26) MoM Δ MoM %
Sales (GA4) (3)2731-4-12.9%25+2+8.0%
Activations (CY reflects LAD 22 Apr)3430+4+13.3%21+13+61.9%
Disconnections (Activations + PTCC - TCC) (a)990+99N/A0+99N/A
GTV (ex-GST)$86,408.84$0.00+$86,408.84N/A$0.00+$86,408.84N/A
TCC (end of period — 23 Apr)20,00618,581+1,425+7.7%20,502-496-2.4%
PTCC (previous day — 22 Apr) (5)20,07118,551+1,520+8.2%20,481-410-2.0%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC - TCC. CY: 34 + 20,071 - 20,006 = 99. PY: 30 + 18,551 - 18,581 = 0. MoM: 21 + 20,481 - 20,502 = 0. PTCC (CY) from Google Sheet TCC Calc (row for 22/4/2026); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(5) PTCC_CY = previous day's published TCC (Google Sheet row for 22/4/2026 = 20,071). PTCC_PY/PTCC_MoM computed from BigQuery for 22 Apr 2025 and 22 Mar 2026. Disconnections (yesterday) = Activations + PTCC - TCC.

Plans activated — all plans (CY uses LAD 22 Apr 2026 · YoY only)

PlanCYPYYoY ΔYoY %
Gold+ MTM230+23new
Gold MTM613-7-53.8%
Bronze MTM36-3-50.0%
Platinum MTM12-1-50.0%
Silver MTM17-6-85.7%
Silver M2M02-2-100.0%
Total3430+4+13.3%

MTD — April 2026 (1 Apr - 23 Apr)

YoY (vs 1-23 Apr 2025)    MoM (vs 1-23 Mar 2026)
MetricCYPYYoY ΔYoY % MoM (1-23 Mar 26)MoM ΔMoM %
Sales (GA4) (3)619377+242+64.2%840-221-26.3%
Activations638404+234+57.9%832-194-23.3%
Disconnections ⚠ floor (45-day lag)453627-174-27.8%796-343-43.1%
GTV (ex-GST)$1,210,874.67$1,044,968.57+$165,906.10+15.9%$1,225,287.44-$14,412.77-1.2%
TCC (end of period)20,00618,581+1,425+7.7%20,502-496-2.4%
(3) Sales from GA4. Disconnections use invoice-cycle LEAD() churn (45-day floor).

Plans activated — all plans (YoY only)

PlanCYPYYoY ΔYoY %
Gold+ MTM4420+442new
Gold MTM97125-28-22.4%
Bronze MTM3991-52-57.1%
Silver MTM34146-112-76.7%
Platinum MTM1522-7-31.8%
Diamond MTM1110+1+10.0%
Silver M2M010-10-100.0%
Total638404+234+57.9%

FYTD — Jul 2025 to Apr 2026 (1 Jul 25 - 23 Apr 26)

YoY (vs 1 Jul 24 - 23 Apr 25)
MetricCYPYYoY ΔYoY %
Sales (GA4) (3)9,1676,422+2,745+42.7%
Activations9,7957,110+2,685+37.8%
Disconnections ⚠ floor (45-day lag)7,6836,968+715+10.3%
GTV (ex-GST) (4)$13,937,043.03$12,800,684.47 (4)+$1,136,358.56+8.9%
TCC (end of period)20,00618,581+1,425+7.7%
(3) Sales from GA4. Disconnections use invoice-cycle LEAD() churn (45-day floor).
(4) Mar 2025 GTV anomaly fix: raw FYTD PY GTV $32,816,726.16 included a one-off bulk-rebill of $21,255,577.45 in Mar 2025. Adjusted PY = raw - Mar 2025 + Apr 2025 full-month ($1,239,535.76) = $12,800,684.47 for like-for-like comparison.

Plans activated — all plans (YoY only)

PlanCYPYYoY ΔYoY %
Gold+ MTM3,9680+3,968new
Silver MTM2,422558+1,864+334.1%
Gold MTM1,958327+1,631+498.8%
Bronze MTM1,077329+748+227.4%
Platinum MTM21295+117+123.2%
Diamond MTM15774+83+112.2%
Silver M2M04,163-4,163-100.0%
Gold M2M11,338-1,337-99.9%
Bronze M2M0167-167-100.0%
Platinum Monthly033-33-100.0%
Diamond Monthly025-25-100.0%
Gold $88.90 MTM01-1-100.0%
Total9,7957,110+2,685+37.8%
Note: Gold+ launched in Sep 2025 — drives the large YoY shift from M2M legacy plans to MTM plans.

TCC + GTV (monthly, Jun 2023 - Apr 2026)

Mar 25* — March 2025 GTV raw bar ($21.26M) has been substituted with Apr 2025 full-month GTV ($1.24M) to neutralise the one-off bulk-rebill anomaly. Current month bar (Apr 2026) shows month-to-date GTV.