Kogan Internet — Daily Performance Report

Yesterday: Wednesday 01 July 2026 · Generated 02 Jul 2026 (Australia/Melbourne) · Day 1 of FY2027
⏳ Staged for local watcher (deploys within 30 min) — sandbox rebuild OK, Cloudflare push handed to the always-on watcher
TCC (end of period)
21,282
YoY +13.5%MoM +2.7%
FYTD Activations
0
YoY -100.0%Day 1 lag
FYTD Sales (GA4)
71
YoY +26.8%
FYTD GTV (ex-GST)
$0
no invoices yet
MTD Activations
0
YoY -100.0%Day 1 lag
MTD GTV (ex-GST)
$0
no invoices yet

✓ What’s Working Well

  • Total Connected Customers grew to 21,282 as at 01 Jul — up +2,526 YoY (+13.5%) vs 18,756, and up +569 MoM (+2.7%) vs 20,713 at 1 Jun.
  • Yesterday's activations were strong: 103 (30 Jun, latest settled date) vs 61 on the prior-year day — +42 YoY (+68.9%).
  • Gold+ dominated yesterday's mix with 73 of 103 activations (71%), reinforcing the tier's rapid TCC ramp (5,042 customers at 30 Jun, from 6 a year earlier).
  • Daily sales up YoY: 71 items (GA4, 01 Jul) vs 56 on the prior-year day — +26.8% YoY and well above the 24 recorded on 1 Jun.

⚠ What Needs Watching

  • Day 1 of FY27: MTD and FYTD both cover only 01 Jul. Activations carry a 1-day lag (latest settled date is 30 Jun), so MTD/FYTD activations show 0 today and will populate over the coming days — the -100% YoY is a calendar artefact, not a real decline.
  • GTV is $0 across all periods this run: invoice data lags to 28 Jun (no invoices issued on 1 Jul yet). GTV will backfill as July billing runs; not a revenue loss.
  • Derived disconnections = 0 for Yesterday/PY/MoM. Day-over-day the invoiced base is unchanged (same billing cycle), so the derived formula nets to zero. True churn figures pending the SQL Server source; treat as a floor, not an actual zero.
  • PTCC integrity: yesterday's published TCC (30 Jun) = 21,179 loaded cleanly from the Google Sheet and matches the local state file.
Context: 01 Jul is Day 1 of FY2027. Activations use the latest settled date (30 Jun); GTV shows $0 because invoice data lags to 28 Jun. Disconnections are derived (Activations + PTCC − TCC) and net to 0 this run.
YoY comparisonMoM comparison
MetricCY
01 Jul		PY
01 Jul		YoY ΔYoY %MoM baseMoM ΔMoM %
Sales (GA4) ⁻⁵7156+15+26.8%24+47+195.8%
ActivationsCY reflects LAD 30 Jun10361+42+68.9%15+88+586.7%
Disconnections ⁽ᵃ⁾Activations + PTCC − TCC00+00.0%0+00.0%
GTV (ex-GST)no invoices issued on 1 Jul (lag to 28 Jun)$0$0+0.00.0%$0+0.00.0%
TCC (end of period — 01 Jul)21,28218,756+2,526+13.5%20,713+569+2.7%
PTCC (prev day’s published TCC — 30 Jun) ⁻⁵21,17918,695+2,484+13.3%20,698+481+2.3%

Plans activated — all plans

CY = 30 Jun (latest settled date) · PY = 01 Jul
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM730+73new
Gold MTM1821-3-14.3%
Bronze MTM515-10-66.7%
Silver MTM424-20-83.3%
Platinum MTM21+1+100.0%
Diamond MTM10+1new
Total10361+42+68.9%
⁻⁵ Sales sourced from GA4 (Ecommerce purchases: Item name). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived: Activations + PTCC − TCC. CY: 103 + 21179 − 21282 = 0. PY: 61 + 18695 − 18756 = 0. MoM: 15 + 20698 − 20713 = 0. PTCC (CY) from Google Sheet; PTCC (PY) & PTCC (MoM) from BigQuery (settled historical data). A zero indicates no net change in the invoiced base day-over-day; true figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁵ PTCC_CY = previous day’s published TCC (Google Sheet, date 30 Jun). PTCC_PY / PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1).
Context: MTD = 1 Jul – 1 Jul 2026 (Day 1). CY activations (0) reflect the 1-day activation lag; GTV = $0 pending July invoicing. These will populate over the month.
YoY comparisonMoM comparison
MetricCY
1–1 Jul 26		PY
1–1 Jul 25		YoY ΔYoY %MoM baseMoM ΔMoM %
Sales (GA4) ⁻⁵7156+15+26.8%24+47+195.8%
ActivationsDay 1 — activation data lags 1 day061-61-100.0%15-15-100.0%
Disconnections⚠ floor (45-day lag)00+00.0%0+00.0%
GTV (ex-GST)no invoices issued yet$0$0+0.00.0%$0+0.00.0%
TCC (end of period)21,28218,756+2,526+13.5%20,713+569+2.7%

Plans activated — all plans

CY MTD (1 Jul) had 0 settled activations · PY = 1 Jul 25
PlanCY activationsPY activationsYoY ΔYoY %
Gold MTM021-21-100.0%
Bronze MTM015-15-100.0%
Silver MTM024-24-100.0%
Platinum MTM01-1-100.0%
Total061-61-100.0%
⁻⁵ Sales from GA4. Disconnections use invoice-cycle churn (45-day lag floor). All other metrics from BigQuery.
Context: FYTD = 1 Jul 2026 only (Day 1 of FY2027). CY activations (0) reflect the 1-day lag; GTV = $0 pending July invoicing.
YoY comparison
MetricCY
FY27 to 1 Jul		PY
FY26 to 1 Jul		YoY ΔYoY %
Sales (GA4) ⁻⁵7156+15+26.8%
ActivationsDay 1 — activation data lags 1 day061-61-100.0%
Disconnections⚠ floor (45-day lag)00+00.0%
GTV (ex-GST)no invoices issued yet$0$0+0.00.0%
TCC (end of period)21,28218,756+2,526+13.5%

Plans activated — all plans

CY FYTD (1 Jul) had 0 settled activations · PY = 1 Jul 25
PlanCY activationsPY activationsYoY ΔYoY %
Gold MTM021-21-100.0%
Bronze MTM015-15-100.0%
Silver MTM024-24-100.0%
Platinum MTM01-1-100.0%
Total061-61-100.0%
⁻⁵ Sales from GA4. All other metrics from BigQuery. FYTD has no MoM comparison.

TCC & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (NIC + PIC); today’s point (02 Jul, 21,281) in orange. Green bars = monthly GTV ex-GST; final bar = July MTD ($0, invoices lag to 28 Jun). Mar 25* substitutes the Apr-2025 full-month GTV in place of the March-2025 bulk-rebill anomaly (~$21.3M raw).

3-Year Trends

A · Monthly Sales (GA4 items purchased)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD (71 through 1 Jul).

B · Monthly Connections (Activations)

Last 36 completed months (through Jun 2026). Source: BigQuery.

C · Quarterly Connections (Activations)

Current quarter (amber) is 2026 Q3 — just started (QTD). Source: BigQuery.

D · Monthly Activations by Plan Tier

Stacked activations by tier. Gold+ launched Sep 2025 and now leads new connections.

E · TCC by Plan Tier

Stacked end-of-month TCC by tier (36 month-ends + today). Silver base declining as Gold+ scales.