Kogan Internet — Daily Performance Report

Report date: 3 Sep 2026 (Yesterday) · Generated 04 Sep 2026 08:23 AEST · Sales from GA4 · Activations / Disconnections / GTV / TCC from BigQuery · Latest activation date (LAD) 2 Sep

Performance Summary — 3 Sep 2026

TCC (end of period)
23,376
YoY +14.7%MoM +5.4%
as at 3 Sep
FYTD Activations
3,972
YoY +26.2%
PY 3,147
FYTD Sales (GA4)
3,855
YoY +37.1%
PY 2,811
FYTD GTV (ex-GST)
$3.30M
YoY +14.0%
PY $2.89M
MTD Activations
127
YoY +67.1%MoM −34.2%
PY 76 · MoM 193
MTD GTV (ex-GST)
$11,348
YoY −89.8%MoM −86.3%
⚠ invoice lag — see Watch

✓ What's Working Well

  • FYTD Sales (GA4) 3,855 vs 2,811 PY — +1,044 (+37.1%) YoY.
  • FYTD Activations 3,972 vs 3,147 PY — +825 (+26.2%) YoY.
  • FYTD GTV (ex-GST) $3.30M vs $2.89M PY — +$406,048 (+14.0%) YoY.
  • TCC 23,376 at 3 Sep — +2,988 (+14.7%) YoY vs 20,388, and +1,192 (+5.4%) MoM vs 22,184 on 3 Aug.
  • MTD Sales (GA4) 286 vs 63 PY — +223 (+354.0%) YoY; +130 (+83.3%) MoM vs 156.
  • Yesterday Sales (GA4) 136 vs 23 PY (+491.3%) and vs 63 MoM (+115.9%) — Gold+ drove 104 of 136 items.
  • MTD Activations 127 vs 76 PY — +51 (+67.1%) YoY.
  • Yesterday Activations (LAD 2 Sep) 49 vs 29 PY — +20 (+69.0%) YoY.
  • Plan mix shift to Gold+: 2,876 Gold+ MTM activations FYTD (72% of mix) vs 0 PY (plan launched Sep 2025).

⚠ What Needs Watching

  • Yesterday GTV shows $0 — no 3 Sep invoices have landed in BigQuery yet (latest invoice date = 2 Sep). MTD GTV $11,348 vs $111,726 PY (−89.8%) is an invoice-lag / billing-cycle effect, not a real decline — FYTD GTV is +14.0%.
  • Yesterday derived disconnections 207 (CY) vs 178 PY and 118 MoM — inflated by data freshness: TCC_EOP (23,376) is below yesterday's published PTCC (23,534) because 3 Sep invoice data has not arrived. Treat as provisional until the SQL Server source is available.
  • FYTD Disconnections (invoice-cycle floor) 1,688 vs 1,490 PY — +198 (+13.3%); churn is growing with the larger base (TCC +14.7%), so watch net adds.
  • MTD Activations MoM 127 vs 193 (-34.2%) — MoM base covers 3 settled days (1–3 Aug) while CY only has activations through LAD 2 Sep; not like-for-like yet.
  • Yesterday Activations MoM 49 vs 69 on 3 Aug (-29.0%) — 2 Sep was a Wednesday vs a Monday base; single-day noise.
  • MTD Disconnections = 0 (CY) — the 45-day invoice-cycle churn floor cannot yet register September churn; PY 50 / MoM 52 are settled. Ignore the MTD churn % for now.
  • Monthly-sales state file was re-bootstrapped this run (both PRIMARY and FALLBACK copies were missing in a fresh sandbox): chart A uses BigQuery × 0.93 estimates for Dec 2023 – Aug 2026 until daily GA4 backfill replaces them (Nov 2023 = 459 real GA4, Sep 2026 = 286 GA4 MTD).

Yesterday — 3 Sep 2026

YoY (vs prior year)    MoM (vs prior month)
MetricCY
3 Sep
PY
3 Sep
YoY ΔYoY %MoM
3 Aug
MoM ΔMoM %
Sales (GA4) ⁽³⁾13623+113+491.3%63+73+115.9%
Activations49
(CY reflects LAD 2 Sep)
29+20+69.0%69−20−29.0%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
207178+29+16.3%118+89+75.4%
GTV (ex-GST)$0
⚠ no 3 Sep invoices in BQ yet
$111,726−$111,726−100.0%$73,610−$73,610−100.0%
TCC (end of period — 3 Sep) ⁽⁵⁾23,37620,388+2,988+14.7%22,184+1,192+5.4%
PTCC (previous day's published TCC — 2 Sep) ⁽⁵⁾23,53420,537+2,997+14.6%22,233+1,301+5.9%

Plans activated — all plans (CY = LAD 2 Sep · PY = 3 Sep)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM340+34new
Gold MTM89−1−11.1%
Diamond MTM20+2new
Platinum MTM20+2new
Silver MTM218−16−88.9%
Bronze MTM12−1−50.0%
Total4929+20+69.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 49 + 23,534 − 23,376 = 207. PY: 29 + 20,537 − 20,388 = 178. MoM: 69 + 22,233 − 22,184 = 118. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). Note: CY TCC_EOP (23,376) is below PTCC (23,534) because no 3 Sep invoices had landed in BigQuery at run time (LID = 2 Sep); the CY figure is therefore overstated.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1 Sep – 3 Sep

YoY (vs prior year)    MoM (vs prior month)
MetricCY
1 Sep – 3 Sep
PY
1 Sep – 3 Sep
YoY ΔYoY %MoM
1 Aug – 3 Aug
MoM ΔMoM %
Sales (GA4) ⁽³⁾28663+223+354.0%156+130+83.3%
Activations12776+51+67.1%193−66−34.2%
Disconnections ⚠ floor (45-day lag)050−50−100.0%52−52−100.0%
GTV (ex-GST)$11,348$111,726−$100,377−89.8%$82,967−$71,619−86.3%
TCC (end of period)23,37620,388+2,988+14.7%22,184+1,192+5.4%

Plans activated — all plans (MTD CY vs PY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM920+92new
Gold MTM2031−11−35.5%
Silver MTM535−30−85.7%
Bronze MTM49−5−55.6%
Diamond MTM31+2+200.0%
Platinum MTM30+3new
Total12776+51+67.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections (MTD/FYTD) = invoice-cycle churn: a customer whose next invoice is >45 days after the previous one (or absent ≥45 days) is counted as churned, attributed to invoice date + 35 days. This is a floor — recent churn is under-counted until the 45-day window closes.

Financial year to date — 1 Jul – 3 Sep

YoY (vs prior year)
MetricCY
1 Jul – 3 Sep
PY
1 Jul – 3 Sep
YoY ΔYoY %
Sales (GA4) ⁽³⁾3,8552,811+1,044+37.1%
Activations3,9723,147+825+26.2%
Disconnections ⚠ floor (45-day lag)1,6881,490+198+13.3%
GTV (ex-GST)$3,296,954$2,890,906+$406,048+14.0%
TCC (end of period)23,37620,388+2,988+14.7%

Plans activated — all plans (FYTD CY vs PY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,8760+2,876new
Gold MTM5831,078−495−45.9%
Silver MTM2131,458−1,245−85.4%
Bronze MTM177515−338−65.6%
Platinum MTM7056+14+25.0%
Diamond MTM5339+14+35.9%
Gold M2M01−1−100.0%
Total3,9723,147+825+26.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections (MTD/FYTD) = invoice-cycle churn: a customer whose next invoice is >45 days after the previous one (or absent ≥45 days) is counted as churned, attributed to invoice date + 35 days. This is a floor — recent churn is under-counted until the 45-day window closes.

TCC (end of month) and monthly GTV ex-GST — Jun 2023 to today

Blue line = end-of-month TCC (NIC + PIC); orange point = TCC today (4 Sep). Green bars = monthly GTV ex-GST; orange bar = month-to-date GTV for Sep 2026. Mar 25*: the raw March 2025 GTV ($21,255,577) reflects a bulk-rebill anomaly and has been substituted with the April 2025 full-month value ($1,239,536).

3-Year Trends

A) Monthly Sales (GA4) — last 36 months

35/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (hatched/lighter bars). Current month (amber) is GA4 MTD. Pre-Nov 2023: GA4 ecommerce not live.

B) Monthly Connections (Activations)

Source: BigQuery NbnActivationDate. Current month (amber) is month-to-date through LAD 2 Sep.

C) Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D) Monthly Activations by Plan Tier

Stacked by tier (Bronze, Silver, Gold, Gold+, Platinum, Diamond). Gold+ launched Sep 2025.

E) TCC by Plan Tier

Stacked area of end-of-month TCC (NIC + PIC, distinct customers) by the customer's latest plan tier; final point = today.