Kogan Internet — Daily Performance Report

Reference date 4 Aug 2026 · generated 5 Aug 2026 (Australia/Melbourne) · Sales from GA4, all other metrics from BigQuery

Performance Summary — 4 Aug 2026

⚠ Data freshness: August invoice data is only partly loaded — the latest invoice date is 3 Aug, and only 2 Aug (120 invoices) and 3 Aug (253) are present against a normal ~800–1,000 per issuing day. TCC, GTV and derived disconnections for 4 Aug are therefore understated/inflated. Activations and Sales are unaffected.
TCC (end of period)
21,359
YoY +8.5%MoM +1.4%
FYTD Activations
2,225
YoY +10.0%
FYTD Sales (GA4)
2,033
YoY +11.0%
FYTD GTV (ex-GST)
$1,613,170
YoY +1.9%
MTD Activations
193
YoY -16.5%MoM -50.5%
MTD GTV (ex-GST)
$26,604
YoY -88.3%MoM -82.3%

✓ What’s Working Well

  • FYTD activations ahead of last year — 2,225 vs 2,023 PY, +202 (+10.0%).
  • FYTD sales (GA4) up — 2,033 vs 1,832 PY, +201 (+11.0%).
  • TCC base materially larger YoY — 21,359 vs 19,678 at 4 Aug last year, +1,681 (+8.5%). Also up +304 (+1.4%) on 4 Jul.
  • FYTD GTV ahead — $1,613,170 vs $1,582,417 PY, +$30,753 (+1.9%) — and that is despite August invoices being only partly loaded.
  • Yesterday’s activations beat PY — 69 (LAD 3 Aug) vs 62 on 4 Aug PY, +7 (+11.3%).
  • MTD sales ahead of PY — 205 vs 192 for the same 1–4 Aug window, +13 (+6.8%).
  • Gold+ is carrying the mix — 1,608 of 2,225 FYTD activations (72.3%) on a plan that did not exist a year ago; 138 of 193 MTD (71.5%) and 49 of 69 yesterday (71.0%).
  • FYTD churn flat on a bigger base — 779 invoice-cycle disconnections vs 782 PY (-0.4%) while the connected base is ~8.5% larger.

⚠ What Needs Watching

  • ⚠ August invoice data is materially incomplete — this is the dominant caveat today. Only 2 Aug (120 invoices) and 3 Aug (253) have landed; 1 Aug and 4 Aug are entirely absent, versus a typical ~800–1,000 invoices per issuing day. Latest invoice date (LID) is 3 Aug, one day behind 4 Aug. Every invoice-derived figure below is depressed by this.
  • TCC understated as a direct result — 21,359 vs 22,233 published yesterday (-874) and vs 22,420 at 31 Jul month-end. TCC is NIC + PIC, and NIC depends on a complete trailing-month invoice window. Treat today’s TCC as provisional, not as a real 1,000-customer loss.
  • Derived yesterday disconnections of 943 are an artefact, not churn — 69 + 22,233 − 21,359. The number is inflated one-for-one by the TCC understatement above. Real daily churn has been running well under 100.
  • MTD GTV $26,604 vs $226,724 PY (-88.3%) and yesterday GTV of $0 vs $108,012 PY — both are the invoice-load gap, not lost revenue. July closed at $1,586,566, a record month.
  • MTD activations behind on both comparisons — 193 vs 231 PY (-16.5%) and vs 390 for 1–4 Jul (-50.5%). The MoM gap partly reflects an exceptionally strong July (2,032 activations, the highest month in three years), but the PY gap is real and worth watching over the next week.
  • Yesterday’s sales below PY — 49 vs 58 (-15.5%). Single-day noise, but the 4 Jul MoM comparison (33) shows how volatile daily volumes are.
  • Legacy tiers still shrinking fast — FYTD Silver activations 119 vs 961 PY (−87.6%) and Gold 327 vs 680 (−51.9%). Largely intentional cannibalisation by Gold+, but it leaves the book concentrated in a single plan.
  • PY yesterday disconnections compute to -224 (62 + 19,392 − 19,678). A negative derived value means settled invoice data shifted the trailing window; shown in grey rather than coloured as a win.

Yesterday — 4 Aug 2026

⚠ Data freshness: August invoice data is only partly loaded — the latest invoice date is 3 Aug, and only 2 Aug (120 invoices) and 3 Aug (253) are present against a normal ~800–1,000 per issuing day. TCC, GTV and derived disconnections for 4 Aug are therefore understated/inflated. Activations and Sales are unaffected.
YoY (vs prior year)MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
4 Aug4 Aug '254 Jul
Sales (GA4) ⁾³ⁿ4958-9-15.5%33+16+48.5%
Activations69
CY reflects LAD 3 Aug
62+7+11.3%92-23-25.0%
Disconnections ⁾ᵃⁿ
(Activations + PTCC − TCC)
943-224+1,167+521.0%151+792+524.5%
GTV (ex-GST) ⁾ᵇⁿ$0$108,012-$108,012-100.0%$66,519-$66,519-100.0%
TCC (end of period — 4 Aug)21,35919,678+1,681+8.5%21,055+304+1.4%
PTCC (previous day’s published TCC — 3 Aug) ⁾⁵ⁿ22,23319,392+2,841+14.7%21,114+1,119+5.3%

Plans activated — all plans (CY = LAD 3 Aug)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM490+49new
Gold MTM1520-5-25.0%
Bronze MTM410-6-60.0%
Silver MTM131-30-96.8%
Diamond MTM01-1−100.0%
Total6962+7+11.3%
⁾³ⁿ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁾ᵃⁿ Disconnections derived formula: Activations + PTCC − TCC. CY: 69 + 22,233 − 21,359 = 943. PY: 62 + 19,392 − 19,678 = -224. MoM: 92 + 21,114 − 21,055 = 151. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. An abnormally large positive result (as today) indicates the reverse: TCC is understated because the trailing invoice window is incomplete. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁾ᵇⁿ GTV for 4 Aug is $0 because no invoices have been issued/loaded for that date yet (LID = 3 Aug).
⁾⁵ⁿ PTCC_CY = previous day’s published TCC, loaded from the TCC Calc Google Sheet (row for 3 Aug 2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 3 Aug 2025 and 3 Jul 2026 respectively.

Month to date — 1 Aug to 4 Aug 2026

⚠ Data freshness: August invoice data is only partly loaded — the latest invoice date is 3 Aug, and only 2 Aug (120 invoices) and 3 Aug (253) are present against a normal ~800–1,000 per issuing day. TCC, GTV and derived disconnections for 4 Aug are therefore understated/inflated. Activations and Sales are unaffected.
YoY (vs prior year)MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
1–4 Aug 261–4 Aug 251–4 Jul 26
Sales (GA4) ⁾³ⁿ205192+13+6.8%215-10-4.7%
Activations193231-38-16.5%390-197-50.5%
Disconnections
⚠ floor (45-day lag)
038-38-100.0%94-94-100.0%
GTV (ex-GST) ⁾ᵇⁿ$26,604$226,724-$200,120-88.3%$150,141-$123,536-82.3%
TCC (end of period)21,35919,678+1,681+8.5%21,055+304+1.4%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1380+138new
Gold MTM3678-42-53.8%
Silver MTM10112-102-91.1%
Bronze MTM934-25-73.5%
Platinum MTM04-4−100.0%
Diamond MTM03-3−100.0%
Total193231-38-16.5%
⁾³ⁿ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁾ᵇⁿ MTD GTV is understated — August invoices are only partly loaded (LID = 3 Aug). No March-2025 bulk-rebill adjustment applies: no comparison period this run covers March 2025.
Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap rule, attributed to invoice date + 35 days). Recent periods are a floor because of the 45-day settlement lag.

Financial year to date — 1 Jul to 4 Aug 2026

YoY (vs prior year)
MetricCYPYYoY ΔYoY %
1 Jul–4 Aug 261 Jul–4 Aug 25
Sales (GA4) ⁾³ⁿ2,0331,832+201+11.0%
Activations2,2252,023+202+10.0%
Disconnections
⚠ floor (45-day lag)
779782-3-0.4%
GTV (ex-GST) ⁾ᵇⁿ$1,613,170$1,582,417+$30,753+1.9%
TCC (end of period)21,35919,678+1,681+8.5%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,6080+1,608new
Gold MTM327680-353-51.9%
Silver MTM119961-842-87.6%
Bronze MTM95325-230-70.8%
Platinum MTM4331+12+38.7%
Diamond MTM3325+8+32.0%
Gold M2M01-1−100.0%
Total2,2252,023+202+10.0%
⁾³ⁿ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁾ᵇⁿ FY26 begins 1 Jul 2026. No March-2025 bulk-rebill adjustment applies to this FYTD window. August invoices are only partly loaded, so FYTD GTV is a floor.
Disconnections use invoice-cycle churn; recent periods are a floor because of the 45-day settlement lag.

TCC & GTV — monthly trend

* Mar 25 GTV bar substituted with the Apr-2025 full-month value ($1,239,536) — the raw March 2025 figure of $21,255,577 reflects a one-off bulk-rebill event and is not comparable. The final point/bar is today (5 Aug 2026): TCC in orange, month-to-date GTV in orange.

3-Year Trends

A · Monthly Sales (GA4)

34/37 months populated · Nov 2023+ from real GA4. Current month (amber) is GA4 month-to-date through 4 Aug.

B · Monthly Connections (Activations)

Current month (amber) is partial.

C · Quarterly Connections (Activations)

Final quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked. Current month (amber outline) is partial.

E · TCC by Plan Tier

Stacked area, month-end TCC (NIC + PIC) plus a final point for today.