Kogan Internet — Daily Performance Report

Reference date (Yesterday): 04 Jul 2026 · Generated 2026-07-05 (Melbourne) · TCC 20,810 · FYTD Activations 298

Performance Summary — 04 Jul 2026

TCC (end of period)
20,810
+11.6% YoY+1.2% MoM
FYTD Activations
298
+31.3% YoY
FYTD Sales (GA4)
215
-4.0% YoY
FYTD GTV (ex-GST) ⁽⁴⁾
$64,181
-68.9% YoY
MTD Activations
298
+31.3% YoY+111.3% MoM
MTD GTV (ex-GST)
$64,181
-68.9% YoY-58.8% MoM

✓ What's Working Well

  • FYTD Activations 298 vs 227 — up +71 (+31.3% YoY): a strong start to the new financial year.
  • MTD Activations 298 — +71 YoY (+31.3%) and +157 MoM (+111.3%).
  • TCC 20,810 — +2,166 YoY (+11.6%) and +249 MoM (+1.2%): the connected-customer base keeps growing.
  • Yesterday activations 77 (data date 03 Jul) vs 61 PY — +16 (+26.2% YoY).
  • Gold+ plan mix shift — Gold+ is now 215 of 298 MTD activations (~72%), up from 0 a year ago; the premium plan repositioning is landing.

⚠ What Needs Watching

  • FYTD / MTD GTV appears sharply down ($64,181 vs $206,342, -68.9% YoY; -58.8% MoM) — a billing-cycle timing artefact: only 4 days into July, and July 2025's large invoice runs fell in the first days of the month while July 2026's have not yet been issued. Not a real revenue decline.
  • Yesterday GTV = $0 — invoices for 04 Jul 2026 have not yet loaded (1-day invoice data lag).
  • FYTD Sales (GA4) 215 vs 224 — -4.0% YoY, marginally behind last year; worth watching as the month builds.
  • Yesterday derived disconnections — CY 77, PY -34 (negative = data-freshness artefact, shown grey), MoM 122. Derived figures carry a known freshness caveat pending the SQL Server source.
  • Silver-tier intake down — 17 MTD activations vs 110 PY as volume shifts to Gold+; expected given repositioning, but reduces entry-tier acquisition.
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ PY GTV adjusted for the March-2025 bulk-rebill anomaly whenever a PY period includes March 2025 (none of the current periods do, so no adjustment applied this run).

Yesterday — 04 Jul 2026 (activations CY data date 03 Jul)

★ Sales from GA4 · All other metrics from BigQuery
YoY    MoM
MetricCY
04 Jul 2026		PY
04 Jul 2025		YoY ΔYoY %MoM
04 Jun 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾3352−19-36.5%56−23-41.1%
Activations77 (CY reflects LAD 03 Jul)61+16+26.2%52+25+48.1%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾77-34+111n/m ⁽ᵃ⁾122−45-36.9%
GTV (ex-GST)$0$85,113−$85,113-100.0%$69,686−$69,686-100.0%
TCC (end of period — 04 Jul) ⁽⁵⁾20,81018,644+2,166+11.6%20,561+249+1.2%
PTCC (prev. day — 03 Jul) ⁽⁵⁾20,81018,549+2,261+12.2%20,631+179+0.9%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM540+54new
Gold MTM1221−9-42.9%
Silver MTM433−29-87.9%
Bronze MTM46−2-33.3%
Platinum MTM21+1+100.0%
Diamond MTM10+1new
Total7761+16+26.2%
⁽ᵃ⁾ Disconnections (Yesterday) derived: Activations + PTCC − TCC. CY: 77 + 20810 − 20810 = 77. PY: 61 + 18549 − 18644 = -34. MoM: 52 + 20631 − 20561 = 122. A negative result indicates BigQuery invoice data arrived overnight causing TCC to exceed PTCC + activations — a data-freshness artefact (shown grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data settled). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date — 01 Jul → 04 Jul 2026

★ Sales from GA4 · All other metrics from BigQuery
YoY    MoM
MetricCY
01–04 Jul 2026		PY
01–04 Jul 2025		YoY ΔYoY %MoM
01–04 Jun 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾215224−9-4.0%170+45+26.5%
Activations298227+71+31.3%141+157+111.3%
Disconnections ⚠ floor (45-day lag)020−20-100.0%94−94-100.0%
GTV (ex-GST)$64,181$206,342−$142,161-68.9%$155,793−$91,611-58.8%
TCC (end of period)20,81018,644+2,166+11.6%20,561+249+1.2%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM2150+215new
Gold MTM3867−29-43.3%
Silver MTM17110−93-84.5%
Bronze MTM1545−30-66.7%
Platinum MTM94+5+125.0%
Diamond MTM41+3+300.0%
Total298227+71+31.3%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn with a 45-day-lag floor — recent periods are under-counted until the lag elapses.

Financial Year to Date — 01 Jul → 04 Jul 2026

★ Sales from GA4 · All other metrics from BigQuery
MetricCY
FY27 to date		PY
FY26 to date		YoY ΔYoY %
Sales (GA4) ⁽³⁾215224−9-4.0%
Activations298227+71+31.3%
Disconnections ⚠ floor (45-day lag)020−20-100.0%
GTV (ex-GST)$64,181$206,342−$142,161-68.9%
TCC (end of period)20,81018,644+2,166+11.6%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM2150+215new
Gold MTM3867−29-43.3%
Silver MTM17110−93-84.5%
Bronze MTM1545−30-66.7%
Platinum MTM94+5+125.0%
Diamond MTM41+3+300.0%
Total298227+71+31.3%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
FYTD covers only the first 4 days of FY27; GTV comparisons are affected by billing-cycle timing.

TCC (end of month) + Monthly GTV (ex-GST)

Blue line = end-of-month TCC (orange point = today, 04 Jul 2026). Green bars = monthly GTV ex-GST (orange = current month MTD). *Mar-25 GTV substituted with Apr-25 full-month value ($1,239,536) to remove the March-2025 bulk-rebill anomaly (raw ≈ $21.3M).

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

Current month (amber) is partial. Source: BigQuery.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked by tier. Note the Gold+ launch (Sep 2025) rapidly becoming the dominant tier.

E · TCC by Plan Tier

Stacked TCC (NIC + PIC) by tier at each month-end plus today.