FYTD GTV is anomaly-adjusted where applicable (Mar-2025 bulk-rebill substitution — not required for FY27 periods). Sales from GA4; all other metrics from BigQuery.
| Metric | CY | PY | YoY Δ | YoY % | MoM | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 60 | 18 | +42 | +233.3% | 75 | −15 | −20.0% |
| Activations (CY reflects LAD 26 Aug) | 74 | 19 | +55 | +289.5% | 45 | +29 | +64.4% |
| Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾ | 388 | 0 | +388 | N/A | 0 | +388 | N/A |
| GTV (ex-GST) (no invoices dated 27 Aug — invoices issue in cycles) | $0 | $0 | $0 | N/A | $0 | $0 | N/A |
| TCC (end of period — 27 Aug) | 23,190 | 20,337 | +2,853 | +14.0% | 22,308 | +882 | +4.0% |
| PTCC (previous day’s published TCC — 26 Aug) ⁽⁵⁾ | 23,504 | 20,318 | +3,186 | +15.7% | 22,263 | +1,241 | +5.6% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 48 | 0 | +48 | new |
| Gold MTM | 13 | 7 | +6 | +85.7% |
| Silver MTM | 4 | 8 | −4 | −50.0% |
| Diamond MTM | 4 | 1 | +3 | +300.0% |
| Bronze MTM | 3 | 2 | +1 | +50.0% |
| Platinum MTM | 2 | 1 | +1 | +100.0% |
| Total | 74 | 19 | +55 | +289.5% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 74 + 23,504 − 23,190 = 388. PY: 19 + 20,318 − 20,337 = 0. MoM: 45 + 22,263 − 22,308 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). The elevated CY figure vs PY/MoM of 0 largely reflects data-freshness drift between the published PTCC and today’s recomputed TCC (overnight invoice arrivals). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day’s published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (26 Aug 2025) and MOM_YEST−1 (26 Jul 2026) respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
| Metric | CY | PY | YoY Δ | YoY % | MoM | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 1,559 | 1,040 | +519 | +49.9% | 1,586 | −27 | −1.7% |
| Activations | 1,542 | 1,212 | +330 | +27.2% | 1,726 | −184 | −10.7% |
| Disconnections ⚠ floor (45-day lag) | 583 | 619 | −36 | −5.8% | 851 | −268 | −31.5% |
| GTV (ex-GST) | $1,616,226 | $1,306,437 | +$309,790 | +23.7% | $1,515,744 | +$100,483 | +6.6% |
| TCC (end of period) | 23,190 | 20,337 | +2,853 | +14.0% | 22,308 | +882 | +4.0% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 1,106 | 0 | +1,106 | new |
| Gold MTM | 235 | 419 | −184 | −43.9% |
| Silver MTM | 86 | 552 | −466 | −84.4% |
| Bronze MTM | 79 | 200 | −121 | −60.5% |
| Platinum MTM | 22 | 25 | −3 | −12.0% |
| Diamond MTM | 14 | 16 | −2 | −12.5% |
| Total | 1,542 | 1,212 | +330 | +27.2% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections (MTD) use invoice-cycle churn — a floor due to the 45-day lag.
| Metric | CY | PY | YoY Δ | YoY % |
|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 3,387 | 2,680 | +707 | +26.4% |
| Activations | 3,574 | 3,004 | +570 | +19.0% |
| Disconnections ⚠ floor (45-day lag) | 1,495 | 1,363 | +132 | +9.7% |
| GTV (ex-GST) | $3,202,793 | $2,662,130 | +$540,663 | +20.3% |
| TCC (end of period) | 23,190 | 20,337 | +2,853 | +14.0% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 2,576 | 0 | +2,576 | new |
| Gold MTM | 526 | 1,021 | −495 | −48.5% |
| Silver MTM | 195 | 1,401 | −1,206 | −86.1% |
| Bronze MTM | 165 | 491 | −326 | −66.4% |
| Platinum MTM | 65 | 52 | +13 | +25.0% |
| Diamond MTM | 47 | 38 | +9 | +23.7% |
| Gold M2M | 0 | 1 | −1 | −100.0% |
| Total | 3,574 | 3,004 | +570 | +19.0% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections (FYTD) use invoice-cycle churn — a floor due to the 45-day lag. No MoM column on FYTD.
Blue line: end-of-month TCC (orange point = today, 28 Aug 2026). Green bars: monthly GTV ex-GST (orange bar = Aug 2026 month-to-date). Mar 25*: raw March-2025 GTV of $21.26M reflected a bulk-rebill anomaly and has been substituted with the April-2025 full-month GTV ($1.24M) for a like-for-like view.
34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (state re-bootstrapped this run — fresh sandbox). Current month (amber) is GA4 MTD; Nov 2023 is real GA4. Pre-Nov-2023: GA4 ecommerce not live.
Source: BigQuery. Current month (amber) is MTD.
Current quarter shown as QTD (amber).
Stacked by tier. Gold+ launched Sep 2025.
Stacked area — same NIC+PIC formula as the TCC+GTV chart; tier = customer’s latest plan. Final point = today.