Kogan Internet — Daily Performance Report

Reporting date: 26 Apr 2026 · Generated: 27 Apr 2026 (Australia/Melbourne)

Performance Summary

TCC end of period
20,617
YoY +11.1% MoM +0.8%
FYTD Activations
9,889
YoY +37.5%
FYTD Sales (GA4)
9,227
YoY +42.3%
FYTD GTV (anomaly-adj)
$14.01M
YoY +8.3%
MTD Activations
732
YoY +50.6% MoM -20.3%
MTD GTV (ex-GST)
$1.29M
YoY +9.2% MoM -3.2%

✓ What's Working Well

  • TCC growing year-on-year: 20,617 as at 26 Apr vs 18,551 a year ago — Δ +2,066 (+11.1%). MoM also up +0.8% (+162 vs 26 Mar).
  • FYTD activations strong: 9,889 vs 7,192 PY — Δ +2,697 (+37.5%).
  • MTD activations up YoY: 732 vs 486 PY — Δ +246 (+50.6%).
  • Sales (GA4) FYTD up: 9,227 items vs 6,485 PY (+42.3%).
  • Sales (GA4) MTD up YoY: 679 items vs 440 PY (+54.3%).
  • MTD GTV up YoY: $1,288,349 vs $1,180,223 PY (+9.2%).
  • FYTD GTV up YoY (anomaly-adjusted): $14,014,518 vs $12,935,939 PY (+8.3%).
  • Yesterday disconnections low: derived 11 vs PY 40 and prior month 95. Stable retention signal.

⚠ What Needs Watching

  • MTD GTV softer MoM: $1,288,349 vs $1,331,023 prior-month-to-same-day (-3.2%). Mostly a billing-cycle timing effect — watch for catch-up in the back half of the month.
  • MTD activations softer MoM: 732 vs 919 prior-month-to-same-day (-20.3%). March 2026 was a strong comp.
  • Sales (GA4) softer MoM: 679 items vs 940 prior-month-to-same-day (-27.8%). Aligns with the MoM activations softness.
  • FYTD disconnections elevated YoY: 7,793 vs 7,135 PY (+9.2%). Larger base → larger absolute churn; monitor relative to TCC.
  • Yesterday GTV is $0: normal billing-cycle timing artefact — no invoices were issued on 26 Apr. Will normalise as the cycle progresses.
  • Yesterday disconnections data-freshness caveat: CY (11) is derived from Activations + PTCC − TCC. Negative or volatile values reflect overnight BigQuery invoice arrivals, not real churn. True figures will land via SQL Server source.

Yesterday — 26 Apr 2026

YoYMoM
MetricCY (26 Apr)PY (26 Apr)YoY ΔYoY %MoM (26 Mar)MoM ΔMoM %
Sales (GA4) (3)2418+6+33.3%29-5-17.2%
Activations30 (CY reflects LAD 25 Apr)26+4+15.4%27+3+11.1%
Disconnections (Activations + PTCC − TCC) (a)1140-29-72.5%95-84-88.4%
GTV (ex-GST)$0$112,088-$112,088-100.0%$71,740-$71,740-100.0%
TCC (end of period — 26 Apr)20,61718,551+2,066+11.1%20,455+162+0.8%
PTCC (previous day's published TCC — 25 Apr) (5)20,59818,565+2,033+11.0%20,523+75+0.4%

Plans activated — all plans (CY: LAD 25 Apr)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM190+19new
Gold MTM89-1-11.1%
Platinum MTM20+2new
Bronze MTM16-5-83.3%
Diamond MTM01-1-100.0%
Silver MTM010-10-100.0%
Total3026+4+15.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 30 + 20,598 − 20,617 = 11. PY: 26 + 18,565 − 18,551 = 40. MoM: 27 + 20,523 − 20,455 = 95. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY computed from BigQuery using report_date = YEST_PY−1 (2025-04-25). PTCC_MoM computed from BigQuery using report_date = MOM_YEST−1.

Month to Date — 2026-04-01 to 2026-04-26

YoYMoM
MetricCY MTDPY MTDYoY ΔYoY %MoM (2026-03-01 to 2026-03-26)MoM ΔMoM %
Sales (GA4) (3)679440+239+54.3%940-261-27.8%
Activations732486+246+50.6%919-187-20.3%
Disconnections ⚠ floor (45-day lag)563794-231-29.1%813-250-30.8%
GTV (ex-GST)$1,288,349$1,180,223+$108,126+9.2%$1,331,023-$42,674-3.2%
TCC (end of period)20,61718,551+2,066+11.1%20,455+162+0.8%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5120+512new
Gold MTM110151-41-27.2%
Bronze MTM44108-64-59.3%
Silver MTM36177-141-79.7%
Platinum MTM1824-6-25.0%
Diamond MTM1211+1+9.1%
Silver M2M015-15-100.0%
Total732486+246+50.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⚠ MTD/FYTD disconnections use invoice-cycle churn (45-day lag floor); recent values are floors and will rise as more invoices settle.

Financial Year to Date — 2025-07-01 to 2026-04-26

YoY
MetricCY FYTDPY FYTDYoY ΔYoY %
Sales (GA4) (3)9,2276,485+2,742+42.3%
Activations9,8897,192+2,697+37.5%
Disconnections ⚠ floor (45-day lag)7,7937,135+658+9.2%
GTV (ex-GST) (4)$14,014,518$12,935,939+$1,078,579+8.3%
TCC (end of period)20,61718,551+2,066+11.1%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,0380+4,038new
Silver MTM2,424589+1,835+311.5%
Gold MTM1,971353+1,618+458.4%
Bronze MTM1,082346+736+212.7%
Platinum MTM21597+118+121.6%
Diamond MTM15875+83+110.7%
Gold M2M11,338-1,337-99.9%
Bronze M2M0167-167-100.0%
Diamond Monthly025-25-100.0%
Silver M2M04,168-4,168-100.0%
Platinum Monthly033-33-100.0%
Gold $88.90 MTM01-1-100.0%
Total9,8897,192+2,697+37.5%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) FYTD GTV anomaly-adjusted: PY raw FYTD GTV $32,951,981 contained a March 2025 bulk-rebill of ~$21.26M. Adjusted PY = raw − Mar-2025 raw + Apr-2025 full-month = $12,935,939 for like-for-like comparison.

⚠ Disconnections use invoice-cycle churn (45-day lag floor); recent values are floors and will rise as more invoices settle.

TCC + GTV by Month

End-of-month TCC (blue line) and monthly GTV ex-GST (green bars) since June 2023. Today's snapshot in orange.

* March 2025 GTV bar substituted with April 2025 full-month value (raw $21.26M was a bulk-rebill anomaly). TCC formula: NIC (invoiced trailing month ending on LID) + PIC (post-invoice activations − cancellations).

3-Year Trends

A — Monthly Sales (GA4)

30/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B — Monthly Connections (Activations)

C — Quarterly Connections (Activations)

D — Monthly Activations by Plan Tier

E — TCC by Plan Tier (stacked area)