Kogan Internet — Daily Performance Report

Reference date (Yesterday): Sunday, 13 September 2026  ·  Generated 14 Sep 2026 (Australia/Melbourne)  ·  Latest Activation Date: 12 Sep 2026
TCC — End of Period
23,823
YoY +16.1%MoM −2.1%
FYTD Activations
4,733
YoY +41.4%
FYTD Sales (GA4)
4,676
YoY +56.9%
FYTD GTV (ex-GST)
$4.12M
YoY +19.6%
MTD Activations
888
YoY +220.6%MoM +7.0%
MTD GTV (ex-GST)
$834.6K
YoY +25.3%MoM −9.3%

✓ What's Working Well

  • MTD activations 888 vs 277 LY — +611 (+220.6% YoY), and +58 (+7.0%) against the equivalent 1–13 Aug 2026 window (830).
  • FYTD activations 4,733 vs 3,348 LY — +1,385 (+41.4% YoY); the strongest opening to a financial year in the dataset.
  • FYTD GA4 sales 4,676 vs 2,980 LY — +1,696 (+56.9% YoY). MTD sales 1,107 vs 232 (+875, +377.2% YoY) and +378 (+51.9%) MoM.
  • TCC 23,823 vs 20,521 LY — +3,302 connections (+16.1% YoY), an all-time high for the base.
  • FYTD GTV $4,120,196 vs $3,445,218 LY — +$674,978 (+19.6% YoY). MTD GTV $834,591 vs $666,038 (+$168,553, +25.3% YoY).
  • Yesterday: 41 activations vs 12 LY (+29, +241.7%) and 70 GA4 sales vs 9 (+61, +677.8%).
  • Gold+ is now the engine — 648 of 888 MTD activations (73.0%) and 7,874 of the TCC base, from a standing start 12 months ago.
  • Premium mix improving — MTD Platinum 11 vs 3 (+266.7%) and Diamond 19 vs 8 (+137.5%) YoY.

⚠ What Needs Watching

  • TCC down 512 (−2.1%) month-on-month vs 24,335 at 13 Aug 2026. The driver is the invoice cycle: invoiced-customer count fell from 24,272 to 23,782 between the two reference LIDs.
  • Yesterday's derived disconnections returned −953 (41 + 22,829 − 23,823). A negative result is a data-freshness artefact, not a gain — see footnote (a). Shown in grey, not green.
  • PTCC drift: the Google Sheet's published TCC for 12 Sep (22,829) sits 994 below BigQuery's now-settled TCC for the same date (23,823). This gap is what produces the negative derived churn above.
  • MTD GTV −9.3% MoM ($834,591 vs $920,117 for 1–13 Aug). Normal billing-cycle timing — no invoice run occurred on 12 or 13 Sep (latest invoice date = 11 Sep), so two days of the window carry nil.
  • FYTD disconnections 1,843 vs 1,753 LY (+90, +5.1%) — churn in absolute terms continues to grow alongside the base. MTD/FYTD figures remain a floor because of the 45-day attribution lag.
  • Entry tiers collapsing: FYTD Silver 249 vs 1,543 LY (−83.9%) and Bronze 209 vs 552 (−62.1%). Largely cannibalisation by Gold+, but worth confirming it is intentional.
  • Yesterday GTV reads $0 on all three comparison dates (13 Sep 26, 13 Sep 25, 13 Aug 26) because no invoices were issued on those dates. The row is uninformative rather than negative.
Sales figures sourced from GA4 (Ecommerce purchases: Item name). Activations, disconnections, GTV and TCC sourced from BigQuery kogan-analytics-prod.production_marts_verticals. PTCC sourced from the Kogan Internet TCC history Google Sheet.

Yesterday — Sunday 13 September 2026

CY: 13 Sep 2026  ·  PY: 13 Sep 2025  ·  MoM: 13 Aug 2026
Year-on-yearMonth-on-month
MetricCY (13 Sep 26)PY (13 Sep 25)YoY ΔYoY % MoM (13 Aug 26)MoM ΔMoM %
Sales (GA4) (3)709+61+677.8%53+17+32.1%
Activations (CY reflects LAD 12 Sep)4112+29+241.7%63−22−34.9%
Disconnections (Activations + PTCC − TCC) (a)−9530−953N/A0−953N/A
GTV (ex-GST) no invoice run on these dates$0$0$0N/A$0$0N/A
TCC (end of period — 13 Sep)23,82320,521+3,302+16.1%24,335−512−2.1%
PTCC (previous day's published TCC — 12 Sep) (5)22,82920,509+2,320+11.3%24,272−1,443−5.9%
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 41 + 22,829 − 23,823 = −953. PY: 12 + 20,509 − 20,521 = 0. MoM: 63 + 24,272 − 24,335 = 0. A negative result indicates BigQuery invoice data arrived overnight, causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact and is rendered in neutral grey so it is never coloured as a win. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(5) PTCC_CY = previous day's published TCC, read from the TCC history Google Sheet. PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 12 Sep 2025 and 12 Aug 2026 respectively.

Plans activated — all plans

CY reflects LAD 12 Sep 2026 · PY 13 Sep 2025 · year-on-year only
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM320+32new
Silver MTM4400.0%
Gold MTM35−2−40.0%
Bronze MTM13−2−66.7%
Diamond MTM10+1new
Total4112+29+241.7%

Month to date — 1 to 13 September 2026

CY: 1–13 Sep 2026  ·  PY: 1–13 Sep 2025  ·  MoM: 1–13 Aug 2026
Year-on-yearMonth-on-month
MetricCY (1–13 Sep 26)PY (1–13 Sep 25)YoY ΔYoY % MoM (1–13 Aug 26)MoM ΔMoM %
Sales (GA4) (3)1,107232+875+377.2%729+378+51.9%
Activations888277+611+220.6%830+58+7.0%
Disconnections ⚠ floor (45-day lag)48313−265−84.7%375−327−87.2%
GTV (ex-GST)$834,591$666,038+$168,553+25.3%$920,117−$85,526−9.3%
TCC (end of period)23,82320,521+3,302+16.1%24,335−512−2.1%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap rule, attributed to invoice date + 35 days) and are therefore a floor for recent periods. Latest invoice date at the time of this run was 11 Sep 2026.

Plans activated — all plans

1–13 Sep 2026 vs 1–13 Sep 2025 · year-on-year only
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM6480+648new
Gold MTM133100+33+33.0%
Silver MTM41120−79−65.8%
Bronze MTM3646−10−21.7%
Diamond MTM198+11+137.5%
Platinum MTM113+8+266.7%
Total888277+611+220.6%

Financial year to date — 1 July to 13 September 2026

CY: 1 Jul – 13 Sep 2026  ·  PY: 1 Jul – 13 Sep 2025
MetricCY (FY27 TD)PY (FY26 TD)YoY ΔYoY %
Sales (GA4) (3)4,6762,980+1,696+56.9%
Activations4,7333,348+1,385+41.4%
Disconnections ⚠ floor (45-day lag)1,8431,753+90+5.1%
GTV (ex-GST)$4,120,196$3,445,218+$674,978+19.6%
TCC (end of period)23,82320,521+3,302+16.1%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. (4) The March 2025 bulk-rebill anomaly does not fall inside either FYTD window, so no GTV adjustment has been applied on this tab.

Plans activated — all plans

1 Jul – 13 Sep 2026 vs 1 Jul – 13 Sep 2025 · year-on-year only
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,4320+3,432new
Gold MTM6961,147−451−39.3%
Silver MTM2491,543−1,294−83.9%
Bronze MTM209552−343−62.1%
Platinum MTM7859+19+32.2%
Diamond MTM6946+23+50.0%
Gold M2M01−1−100.0%
Total4,7333,348+1,385+41.4%

TCC and monthly GTV — Jun 2023 to today

Blue line = end-of-month Total Connected Customers (left axis) · Green bars = monthly GTV ex-GST (right axis). Today's values in amber.
* Mar 25 — a bulk-rebill event inflated raw March 2025 GTV to $21,255,577. For like-for-like comparison the bar shows the April 2025 full-month GTV ($1,239,536) in its place. The final bar is month-to-date GTV for September 2026 ($834,591, through 11 Sep — the latest invoice date).

A · Monthly Sales (GA4) — last 37 months

35/37 months populated · Nov 2023 onward from real GA4 (Ecommerce purchases: Item name). Sep and Oct 2023 predate GA4 ecommerce tracking and remain blank. Current month (amber) is GA4 month-to-date through 13 Sep 2026.

B · Monthly Connections (Activations) — last 37 months

Source: BigQuery fct_kogan_nbn_orders. Current month (amber) is partial.

C · Quarterly Connections (Activations)

Calendar quarters. First and last bars are partial (amber = quarter to date).

D · Monthly Activations by Plan Tier

Stacked. Gold+ launched September 2025 and now accounts for roughly three quarters of monthly activations.

E · TCC by Plan Tier

Stacked area, computed with the same NIC + PIC formula as the TCC + GTV chart, on distinct CustomerID. 36 historical month-ends plus a final "Today" point.