Kogan Internet Daily Report

Performance Summary

Yesterday

MTD

FYTD

TCC + GTV Chart

3-Year Trends

TCC end of 1 May

20,619

YoY +10.6%MoM +0.7%

FYTD Activations

10,081

YoY +38.5%

FYTD Sales (GA4)

9,384

YoY +42.0%

FYTD GTV (adj.)

$14.17M

YoY +9.0%

MTD Activations

YoY newMoM +10.5%

MTD GTV

YoY -MoM -

✓ What's Working Well

FYTD Activations: 10,081 vs PY 7,279 (+2,802, +38.5%)
FYTD GTV (anomaly-adjusted): $14.17M vs PY $13.00M (+9.0%)
FYTD Sales (GA4): 9,384 vs PY 6,609 (+42.0%)
TCC at end of 1 May: 20,619 — +1,969 vs PY 18,650 (+10.6% YoY); MoM vs 20,483 on 1 Apr (+0.7%)
Activations on 1 May (LAD): 42 vs PY 33 (+27.3%) — Gold+ MTM contributed 32 (76% of yesterday's activations)

⚠ What Needs Watching

FYTD Disconnections: 7,880 vs PY 7,227 (+9.0%) — invoice-cycle floor (45-day lag); pace running ahead of last year
MTD covers only 1 May (one day into May) — most invoice-driven metrics not yet meaningful for the month
MTD Activations PY base = 0 (1 May 2025 had no recorded activations) — YoY % shown as 'new'; comparison limited until later in the month
Yesterday Disconnections (derived: Acts + PTCC − TCC) = -53 on 1 May. Negative = BigQuery data-freshness artefact (overnight invoice arrivals push TCC_EOP above PTCC + activations). True figures pending SQL Server source
FYTD PY GTV adjusted for March 2025 bulk-rebill anomaly (raw $33.01M → like-for-like adjusted to $13.00M by replacing Mar 2025 with Apr 2025 full-month)

Yesterday — 1 May 2026

YoY (vs PY) MoM (vs prior month)

Metric	CY (1 May)	PY (1 May)	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (GA4) ³	25	31	-6	-19.4%	18	+7	+38.9%
Activations (CY reflects LAD 1 May)	42	33	+9	+27.3%	38	+4	+10.5%
Disconnections (Activations + PTCC − TCC) ^a	-53	0	-53	N/A	0	-53	N/A
GTV (ex-GST)	$0	$0	$0	-	$0	$0	-
TCC (end of period — 1 May)	20,619	18,650	+1,969	+10.6%	20,483	+136	+0.7%
PTCC (previous day — 30 Apr) ⁵	20,524	18,617	+1,907	+10.2%	20,445	+79	+0.4%

³ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^a Disconnections derived formula: Activations + PTCC − TCC. CY: 42 + 20,524 − 20,619 = -53. PY: 33 + 18,617 − 18,650 = 0. MoM: 38 + 20,445 − 20,483 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁵ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated on 1 May (LAD) — all plans

Plan	CY activations	PY activations	YoY Δ	YoY %
gold+ mtm	32	0	+32	new
gold mtm	3	9	-6	-66.7%
diamond mtm	3	1	+2	+200.0%
silver mtm	2	10	-8	-80.0%
platinum mtm	2	2	+0	+0.0%
bronze mtm	0	10	-10	-100.0%
silver m2m	0	1	-1	-100.0%
Total	42	33	+9	+27.3%

Month-to-Date — 1 May to 1 May

YoY (vs PY) MoM (vs prior month 2026-04-01 - 2026-04-01)

Metric	CY (1 May - 1 May)	PY (1 May - 1 May)	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (GA4) ³	25	31	-6	-19.4%	18	+7	+38.9%
Activations	42	0	+42	new	38	+4	+10.5%
Disconnections ⚠ floor (45-day lag)	0	81	-81	-100.0%	0	+0	0.0%
GTV (ex-GST)	$0	$0	$0	-	$0	$0	-
TCC (end of period)	20,619	18,650	+1,969	+10.6%	20,483	+136	+0.7%

³ Sales sourced from GA4. All other metrics from BigQuery.

⚠ Disconnections use invoice-cycle definition (45-day floor lag).

Plans activated MTD — all plans

Plan	CY activations	PY activations	YoY Δ	YoY %
gold+ mtm	32	0	+32	new
gold mtm	3	9	-6	-66.7%
diamond mtm	3	1	+2	+200.0%
silver mtm	2	10	-8	-80.0%
platinum mtm	2	2	+0	+0.0%
bronze mtm	0	10	-10	-100.0%
silver m2m	0	1	-1	-100.0%
Total	42	33	+9	+27.3%

Financial Year to Date — 1 Jul 2025 to 1 May

Metric	CY (FYTD)	PY (FYTD)	YoY Δ	YoY %
Sales (GA4) ³	9,384	6,609	+2,775	+42.0%
Activations	10,081	7,279	+2,802	+38.5%
Disconnections ⚠ floor (45-day lag)	7,880	7,227	+653	+9.0%
GTV (ex-GST)	$14,165,509	$12,995,252 ⁴	+$1,170,257	+9.0%
TCC (end of period)	20,619	18,650	+1,969	+10.6%

³ Sales sourced from GA4. All other metrics from BigQuery.

⁴ PY GTV adjusted for March 2025 bulk-rebill anomaly: raw $33.01M → like-for-like adjusted by replacing Mar 2025 ($21.26M) with Apr 2025 full-month ($1.24M).

⚠ Disconnections use invoice-cycle definition (45-day floor lag).

Plans activated FYTD — all plans

Plan	CY activations	PY activations	YoY Δ	YoY %
gold+ mtm	4,181	0	+4,181	new
silver mtm	2,436	623	+1,813	+291.0%
gold mtm	1,992	380	+1,612	+424.2%
bronze mtm	1,087	364	+723	+198.6%
platinum mtm	218	100	+118	+118.0%
diamond mtm	166	78	+88	+112.8%
gold m2m	1	1,338	-1,337	-99.9%
silver m2m	0	4,170	-4,170	-100.0%
gold $88.90 mtm	0	1	-1	-100.0%
platinum monthly	0	33	-33	-100.0%
diamond monthly	0	25	-25	-100.0%
bronze m2m	0	167	-167	-100.0%
Total	10,081	7,279	+2,802	+38.5%

TCC and Monthly GTV — June 2023 onwards

Blue line: end-of-month TCC. Green bars: monthly GTV ex-GST. Today's TCC point and current-month GTV bar highlighted in orange. Mar 2025 raw GTV ($21.26M) substituted with Apr 2025 full-month value ($1.24M) due to bulk-rebill anomaly.

A) Monthly Sales (GA4) — last 36 months

31/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

Kogan Internet — Daily Performance Report