Kogan Internet Daily Report — 02 May 2026

Generated 2026-05-03 09:15 AEST · Australia/Melbourne · LAD 01 May · build v7-fytd-fix
Performance Summary
Yesterday
MTD
FYTD
TCC + GTV Chart
3-Year Trends

Performance at a glance

TCC (end of period)
20,608
YoY +10.1% MoM +1.1%
vs 18,715 PY · 20,384 MoM
FYTD Activations
10,081
YoY +36.8%
vs 7,368 PY
FYTD Sales (GA4)
9,405
YoY +41.7%
vs 6,638 PY
FYTD GTV (anomaly-adj) ⁽⁴⁾
$14.17M
YoY +9.0%
vs $13.00M PY
MTD Activations
42
YoY -65.6% MoM -38.2%
vs 122 PY · 68 MoM
MTD GTV
$0
YoY 0.0% MoM -100.0%
vs $0 PY · $3.1K MoM

✓ What's Working Well

  • FYTD Activations: 10,081 vs 7,368 PY (+2,713 / +36.8%). Strong full-year-to-date growth driven by Gold+ adoption and a stronger H2.
  • FYTD Sales (GA4): 9,405 vs 6,638 PY (+2,767 / +41.7%). Online order volume up year-on-year.
  • FYTD GTV (anomaly-adj): $14.17M vs $13.00M PY (+9.0%). Recurring revenue base meaningfully higher year-on-year.
  • TCC: 20,608 (YoY +10.1% vs 18,715, MoM +1.1% vs 20,384 on 02 Apr). Connected base continuing to grow.
  • Yesterday Activations: 42 (LAD 01 May) vs 30 same-day-prior-month (+12). MoM uplift in daily acquisition.

⚠ What Needs Watching

  • MTD Activations: 42 vs 122 PY (-65.6%) and vs 68 prior-month-equivalent (-38.2%). Slow start to May — only 2 calendar days in (1–2 May), so volumes are noisy. Monitor through end of week.
  • Yesterday Activations: 42 (LAD 01 May) vs 89 on 02 May 2025 (-52.8%). Single-day comparison — calendar-effect; full week view in MTD/FYTD remains directional.
  • Yesterday derived disconnections: CY=53, PY=0, MoM=125. PY=0 is suspicious — either truly clean day on 02 May 2025 or a data alignment artefact between PTCC_PY and TCC_EOP_PY. MoM=125 reflects normal month-end billing cycle effects.
  • MTD GTV: $0 — billing run hasn't fired for May yet (typical for first 2–3 days of month). Will update once invoices issue.

Yesterday — 02 May 2026

YoY (vs 02 May 2025)MoM (vs 02 Apr 2026)
MetricCYYoY PYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾
2129-8-27.6%21+0+0.0%
Activations
CY reflects LAD 01 May
4289-47-52.8%30+12+40.0%
Disconnections ⁽ᵃ⁾
Activations + PTCC − TCC
530+53worse125-72-57.6%
GTV (ex-GST)
$0$0+00.0%$3,099-3,099-100.0%
TCC (end of period)
as at 02 May 2026
20,60818,715+1,893+10.1%20,384+224+1.1%
PTCC ⁽⁵⁾
prev day's published TCC (01 May)
20,61918,626+1,993+10.7%20,479+140+0.7%
Plans activated — all plans (YoY)
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM320+32new
Gold MTM340-37-92.5%
Diamond MTM32+1+50.0%
Silver MTM231-29-93.5%
Platinum MTM24-2-50.0%
Bronze MTM012-12-100.0%
Total4289-47-52.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(5) PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY/MoM from BigQuery using report_date YEST_PY-1 (2025-05-01) and MOM_YEST-1 (2026-04-01). Disconnections (yesterday) = Activations + PTCC - TCC.

(a) Disconnections derived. CY: 42 + 20,619 - 20,608 = 53. PY: 89 + 18,626 - 18,715 = 0. MoM: 30 + 20,479 - 20,384 = 125.

Month to Date — 01-02 May 2026

YoY (vs 01-02 May 2025)MoM (vs 01-02 Apr 2026)
MetricCYYoY PYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾
4660-14-23.3%39+7+17.9%
Activations
42122-80-65.6%68-26-38.2%
Disconnections
⚠ floor (45-day lag)
098-98-100.0%39-39-100.0%
GTV (ex-GST)
$0$0+00.0%$3,099-3,099-100.0%
TCC (end of period)
20,60818,715+1,893+10.1%20,384+224+1.1%
Plans activated — all plans (YoY)
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM320+32new
Gold MTM349-46-93.9%
Diamond MTM33+0+0.0%
Silver MTM241-39-95.1%
Platinum MTM26-4-66.7%
Bronze MTM022-22-100.0%
Silver M2M01-1-100.0%
Total42122-80-65.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Financial Year to Date — 01 Jul 2025 to 02 May 2026

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾
9,4056,638+2,767+41.7%
Activations
10,0817,368+2,713+36.8%
Disconnections
⚠ floor (45-day lag)
7,8807,244+636+8.8%
GTV (ex-GST) ⁽⁴⁾
PY anomaly-adjusted
$14,165,509$12,995,252+1,170,257+9.0%
TCC (end of period)
20,60818,715+1,893+10.1%
Plans activated — all plans (YoY)
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,1810+4,181new
Silver MTM2,436654+1,782+272.5%
Gold MTM1,992420+1,572+374.3%
Bronze MTM1,087376+711+189.1%
Platinum MTM218104+114+109.6%
Diamond MTM16680+86+107.5%
Gold M2M11,338-1,337-99.9%
Silver M2M04,170-4,170-100.0%
Gold $88.90 MTM01-1-100.0%
Platinum Monthly033-33-100.0%
Bronze M2M0167-167-100.0%
Diamond Monthly025-25-100.0%
Total10,0817,368+2,713+36.8%

(3) Sales sourced from GA4. All other metrics from BigQuery.

(4) March 2025 GTV ($21,255,577) reflected a bulk-rebill anomaly. PY FYTD substituted with Apr 2025 full-month GTV ($1,239,536).

TCC + Monthly GTV (since Jun 2023)

Blue line: end-of-month TCC. Green bars: monthly GTV (ex-GST). Today's points in orange. Mar 2025 GTV substituted with Apr 2025 ($1,239,536) due to bulk-rebill anomaly.