Kogan Internet — Daily Performance Report

Reporting date: 8 Jul 2026 · Generated 9 Jul 2026 (Australia/Melbourne)
TCC (end of period)
21,574
YoY +15.6%MoM +4.8%
FYTD Activations
607
YoY +42.5%
FYTD Sales (GA4)
446
YoY +1.1%
FYTD GTV (ex-GST)
$394,884
YoY +14.7%
MTD Activations
607
YoY +42.5%MoM +104.4%
MTD GTV (ex-GST)
$394,884
YoY +14.7%MoM -13.7%

✓ What’s Working Well

  • TCC hit a record 21,574 — up +2,908 YoY (+15.6%) vs 18,666, and +983 MoM (+4.8%) vs 20,591 (8 Jun).
  • FYTD activations 607 vs 426 last year — +181 (+42.5%). Strong start to the financial year.
  • MTD activations 607 vs 426 YoY (+42.5%); more than double June’s first 8 days (297, +104.4% MoM).
  • MTD GTV $394,884 vs $344,204 YoY — +$50,680 (+14.7%).
  • Gold+ is now the flagship plan — 434 MTD activations (72% of new connections) vs 0 a year ago; Gold+ TCC has grown to 5,363 from ~6 a year ago.
  • FYTD sales (GA4) 446 vs 441 — +5 (+1.1%), holding just ahead of last year.

⚠ What Needs Watching

  • Yesterday derived disconnections = −478 (data artefact, shown grey). TCC_EOP (21,574) exceeds PTCC (21,008) + activations (88) because BigQuery invoice/NIC data settled overnight, inflating today’s TCC. Not a real negative-churn day; true figures pending the SQL Server source.
  • MTD & FYTD disconnections show 0 — this is the 45-day churn-lag floor, not zero churn. July disconnections are not yet observable. The PY comparison (112) is real.
  • MTD GTV is below the equivalent June window ($394,884 vs $457,721, -13.7% MoM) — a billing-cycle timing effect over the first 8 days, not a demand signal.
  • Yesterday GTV = $0 both years — invoices are issued on billing cycles (latest invoice date 6 Jul), so single-day GTV is routinely nil; not meaningful.
  • Silver activations fell to 29 MTD (from 193) and Bronze to 29 (from 76) — the flip side of customers choosing Gold+; worth monitoring blended ARPU as the mix shifts.
★ Sales from GA4 · All other metrics from BigQuery

Yesterday — 8 Jul 2026 (activations reflect Latest Activation Date 7 Jul; 1-day data lag)

YoY MoM
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾6666+0+0.0%42+24+57.1%
Activations (CY reflects LAD 7 Jul)8851+37+72.5%32+56+175.0%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)-4780-478N/A165-643-389.7%
GTV (ex-GST)$0$0+$0N/A$92,163-$92,163-100.0%
TCC (end of period — 8 Jul)21,57418,666+2,908+15.6%20,591+983+4.8%
PTCC (previous day’s published TCC — 7 Jul) ⁽⁵⁾21,00818,615+2,393+12.9%20,724+284+1.4%

Plans activated — all plans (YoY only; CY = LAD 7 Jul)

PlanCYPYYoY ΔYoY %
Gold+ Mtm570+57new
Gold Mtm1820-2-10.0%
Bronze Mtm74+3+75.0%
Silver Mtm323-20-87.0%
Platinum Mtm22+0+0.0%
Diamond Mtm12-1-50.0%
Total8851+37+72.5%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 88 + 21,008 − 21,574 = -478. PY: 51 + 18,615 − 18,666 = 0. MoM: 32 + 20,724 − 20,591 = 165. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (shown grey, not a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day’s published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.
★ Sales from GA4 · All other metrics from BigQuery

Month to date — 1 Jul to 8 Jul 2026

YoY MoM
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾446441+5+1.1%331+115+34.7%
Activations607426+181+42.5%297+310+104.4%
Disconnections ⚠ floor (45-day lag)0112-112-100.0%209-209-100.0%
GTV (ex-GST)$394,884$344,204+$50,680+14.7%$457,721-$62,837-13.7%
TCC (end of period — 8 Jul)21,57418,666+2,908+15.6%20,591+983+4.8%

Plans activated — all plans (YoY only)

PlanCYPYYoY ΔYoY %
Gold+ Mtm4340+434new
Gold Mtm92143-51-35.7%
Silver Mtm29193-164-85.0%
Bronze Mtm2976-47-61.8%
Platinum Mtm149+5+55.6%
Diamond Mtm95+4+80.0%
Total607426+181+42.5%
⁽³⁾ Sales from GA4. ⚠ MTD disconnections use invoice-cycle churn with a 45-day detection lag, so the current period reads as a floor (0) until churn matures.
★ Sales from GA4 · All other metrics from BigQuery

Financial year to date — 1 Jul to 8 Jul 2026 (no MoM on FYTD)

YoY
MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾446441+5+1.1%
Activations607426+181+42.5%
Disconnections ⚠ floor (45-day lag)0112-112-100.0%
GTV (ex-GST)$394,884$344,204+$50,680+14.7%
TCC (end of period — 8 Jul)21,57418,666+2,908+15.6%

Plans activated — all plans (YoY only)

PlanCYPYYoY ΔYoY %
Gold+ Mtm4340+434new
Gold Mtm92143-51-35.7%
Silver Mtm29193-164-85.0%
Bronze Mtm2976-47-61.8%
Platinum Mtm149+5+55.6%
Diamond Mtm95+4+80.0%
Total607426+181+42.5%
⁽³⁾ Sales from GA4. ⚠ FYTD disconnections use invoice-cycle churn (45-day lag floor). No MoM on FYTD.

Total Connected Customers (TCC) & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (orange = today, 9 Jul 2026 = 21,574). Green bars = monthly GTV ex-GST; today’s bar (orange) is July month-to-date. Mar 25* GTV is substituted with the Apr 2025 full-month value ($1.24M) because a one-off bulk-rebill inflated raw Mar 2025 to ~$21.3M.

A · Monthly Sales (GA4) — last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap (lighter bars). Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations) — last 36 months

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (end-of-month)

Stacked; final point is today (9 Jul 2026). Note the Gold+ surge and Silver decline through 2026.