Kogan Internet Daily Report

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

Performance Summary

Kogan Internet — reference date 17 Jul 2026 · FY26 (from 1 Jul). FYTD = MTD this early in the financial year.

TCC (end of period)

21,479

YoY +14.4%MoM +1.7%

FYTD Activations

1,098

YoY +8.4%

FYTD Sales (GA4)

966

YoY +3.1%

FYTD GTV ex-GST

$983,477

YoY +26.1%

MTD Activations

1,098

YoY +8.4%MoM +24.1%

MTD GTV ex-GST

$983,477

YoY +26.1%MoM +3.8%

✓ What's Working Well

TCC growth: Total connected customers reached 21,479 as at 17 Jul, up +2,702 YoY (+14.4%) and +364 MoM (+1.7%).
FYTD/MTD activations: 1,098 vs 1,013 PY (+85, +8.4% YoY) and a strong +24.1% MoM vs June (885).
GTV ex-GST: MTD GTV $983,477, up +26.1% YoY (+$203,321) and +3.8% MoM.
Yesterday activations: 85 (reflects LAD 16 Jul) vs 62 PY (+37.1%) and 72 MoM (+18.1%).
Gold+ leading plan: Gold+ MTM drove 798 MTD activations (73% of the mix); the plan was not offered a year ago.

⚠ What Needs Watching

Yesterday sales soft: 49 items vs 66 PY (−25.8%) and 68 MoM (−27.9%) — single-day volatility; worth watching the trend.
Yesterday derived disconnections: CY derives to 628 (Activations 85 + PTCC 22,022 − TCC 21,479); PY and MoM both derive to 0 so YoY/MoM show N/A. This is a proxy pending the SQL Server source — the same-day TCC step-down of ~543 vs the prior published figure largely reflects overnight BigQuery invoice-data settlement.
MTD disconnections (churn) is a floor: 137 to date carries a 45-day lag and will rise as recent cycles settle (PY MTD was 390).
Single-day GTV = $0: No invoices issued on the 17th (CY/PY/MoM) — invoicing lands on billing-cycle days, so a $0 daily figure is expected, not a concern.

Yesterday — 17 Jul 2026

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM period	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	49	66	-17	-25.8%	68	-19	-27.9%
Activations (CY reflects LAD 16 Jul)	85	62	+23	+37.1%	72	+13	+18.1%
Disconnections (Activations + PTCC − TCC) ^(a)	628	0	+628	N/A	0	+628	N/A
GTV ex-GST	$0	$0	+0	0.0%	$0	+0	0.0%
TCC (end of period — 17 Jul) ⁽⁵⁾	21,479	18,777	+2,702	+14.4%	21,115	+364	+1.7%
PTCC (prev. published — 16 Jul) ⁽⁵⁾	22,022	18,715	+3,307	+17.7%	21,043	+979	+4.7%

Plans activated — all plans (YoY)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	61	0	+61	new
Gold MTM	15	22	-7	-31.8%
Silver MTM	5	34	-29	-85.3%
Bronze MTM	2	6	-4	-66.7%
Platinum MTM	2	0	+2	new
Diamond MTM	0	0	+0	0.0%
Total	85	62	+23	+37.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 85 + 22,022 − 21,479 = 628. PY: 62 + 18,715 − 18,777 = 0. MoM: 72 + 21,043 − 21,115 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1–17 Jul 2026

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM period	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	966	937	+29	+3.1%	922	+44	+4.8%
Activations	1,098	1,013	+85	+8.4%	885	+213	+24.1%
Disconnections ⚠ floor (45-day lag)	137	390	-253	-64.9%	519	-382	-73.6%
GTV ex-GST	$983,477	$780,156	+203,321	+26.1%	$947,822	+35,655	+3.8%
TCC (end of period)	21,479	18,777	+2,702	+14.4%	21,115	+364	+1.7%

Plans activated — all plans (YoY)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	798	0	+798	new
Gold MTM	151	338	-187	-55.3%
Silver MTM	60	484	-424	-87.6%
Bronze MTM	53	158	-105	-66.5%
Platinum MTM	23	19	+4	+21.1%
Diamond MTM	13	14	-1	-7.1%
Total	1,098	1,013	+85	+8.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections use invoice-cycle churn with a 45-day settlement lag (a floor; recent periods will rise as cycles complete).

Financial year to date — 1 Jul–17 Jul 2026

YoY MoM

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	966	937	+29	+3.1%
Activations	1,098	1,013	+85	+8.4%
Disconnections ⚠ floor (45-day lag)	137	390	-253	-64.9%
GTV ex-GST	$983,477	$780,156	+203,321	+26.1%
TCC (end of period)	21,479	18,777	+2,702	+14.4%

Plans activated — all plans (YoY)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	798	0	+798	new
Gold MTM	151	338	-187	-55.3%
Silver MTM	60	484	-424	-87.6%
Bronze MTM	53	158	-105	-66.5%
Platinum MTM	23	19	+4	+21.1%
Diamond MTM	13	14	-1	-7.1%
Total	1,098	1,013	+85	+8.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections use invoice-cycle churn with a 45-day settlement lag (a floor; recent periods will rise as cycles complete).

TCC & GTV Trend

Blue line = end-of-month TCC (NIC+PIC); green bars = monthly GTV ex-GST. Final point = today (18 Jul, orange) with month-to-date GTV. Mar 25* bar substitutes the Mar-2025 bulk-rebill anomaly ($21,255,577) with Apr-2025 full-month GTV ($1,239,536) for a like-for-like view.

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

Kogan Internet — Daily Performance Report

Performance Summary

✓ What's Working Well

⚠ What Needs Watching

Yesterday — 17 Jul 2026

Plans activated — all plans (YoY)

Month to date — 1–17 Jul 2026

Plans activated — all plans (YoY)

Financial year to date — 1 Jul–17 Jul 2026

Plans activated — all plans (YoY)

TCC & GTV Trend

3-Year Trends

A · Monthly Sales (GA4)

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier