Kogan Internet — Daily Performance Report

Report date: Tuesday 1 September 2026 (YEST) · Generated 2 Sep 2026 07:21 AEST · FY27 YTD = 1 Jul 2026 → 1 Sep 2026

Performance Summary — 1 Sep 2026

TCC (end of period)
23,456
YoY +14.3%MoM +4.3%
FYTD Activations
3,845
YoY +24.3%
FYTD Sales (GA4)
3,575
YoY +29.3%
FYTD GTV (ex-GST)
$3.29M
YoY +18.2%
MTD Activations
0
YoY −100%MoM −100%
Day 1 of month — 1-day data lag artefact
MTD GTV (ex-GST)
$0
YoY N/AMoM N/A
No invoices issued on the 1st — billing cycle

✓ What's Working Well

  • TCC reached 23,456 — up 2,943 YoY (+14.3% vs 20,513) and up 969 MoM (+4.3% vs 22,487). Fifth consecutive month of net base growth since the Mar-2026 trough (20,447).
  • FYTD activations 3,845 vs 3,094 PY (+751, +24.3%) — FY27 is compounding on last year's strong July–August.
  • FYTD Sales (GA4) 3,575 vs 2,764 PY (+811, +29.3%).
  • FYTD GTV $3,285,605 vs $2,779,180 PY (+$506,425, +18.2%).
  • Yesterday activations 43 vs 23 PY (+20, +87.0%), led by Gold+ MTM (32 of 43 connections).
  • Zero derived disconnections yesterday (43 + 23,413 − 23,456 = 0); PY and MoM comparisons were also 0.
  • Q3 FY27 QTD activations (3,845) have already passed the full 2025 Q3 total (3,843) with four weeks of the quarter remaining.

⚠ What Needs Watching

  • Yesterday Sales (GA4) 6 vs 16 PY (−62.5%) and vs 46 MoM (−87.0%) — a soft day. 1st-of-month dips are common, but watch whether it persists this week.
  • MTD CY shows 0 activations and $0 GTV — day 1 of month: NbnActivationDate carries a 1-day lag (LAD = 31 Aug) and no invoices are issued on the 1st. Data artefact, not a real decline.
  • FYTD disconnections 1,600 vs 1,490 PY (+110, +7.4%) — invoice-cycle churn floor rising alongside the larger base (45-day-lag floor, will revise up).
  • Legacy tiers still shrinking YoY (FYTD: Silver −85.5%, Bronze −66.1%, Gold −46.7%) as Gold+ MTM absorbs the mix — monitor blended ARPU.

Yesterday — Mon 1 Sep 2026 vs 1 Sep 2025 (YoY) and 1 Aug 2026 (MoM)

YoY   MoM
MetricCY (1 Sep 26)PY (1 Sep 25)YoY ΔYoY %MoM (1 Aug 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾616−10−62.5%46−40−87.0%
Activations (CY reflects LAD 31 Aug)4323+20+87.0%59−16−27.1%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾000N/A00N/A
GTV (ex-GST)$0$0$0N/A$0$0N/A
TCC (end of period — 1 Sep) ⁽⁵⁾23,45620,513+2,943+14.3%22,487+969+4.3%
PTCC (previous day's published TCC — 31 Aug) ⁽⁵⁾23,41320,490+2,923+14.3%22,428+985+4.4%

Plans activated — all plans (CY reflects LAD 31 Aug · YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM320+32new
Silver MTM58−3−37.5%
Bronze MTM35−2−40.0%
Gold MTM29−7−77.8%
Platinum MTM10+1new
Diamond MTM01−1−100.0%
Total4323+20+87.0%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 43 + 23,413 − 23,456 = 0. PY: 23 + 20,490 − 20,513 = 0. MoM: 59 + 22,428 − 22,487 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 31 Aug 2025 and 31 Jul 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC. GTV $0: no invoices are issued on the 1st of the month (billing cycle).

MTD — 1 Sep 2026 vs 1 Sep 2025 (YoY) and 1–1 Aug 2026 (MoM)

YoY   MoM
MetricCY (1 Sep 26)PY (1 Sep 25)YoY ΔYoY %MoM (1 Aug 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾616−10−62.5%46−40−87.0%
Activations (1-day data lag — day 1 shows 0)023−23−100.0%59−59−100.0%
Disconnections ⚠ floor (45-day lag)050−50−100.0%00N/A
GTV (ex-GST)$0$0$0N/A$0$0N/A
TCC (end of period)23,45620,513+2,943+14.3%22,487+969+4.3%

Plans activated — all plans (YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold MTM09−9−100.0%
Silver MTM08−8−100.0%
Bronze MTM05−5−100.0%
Diamond MTM01−1−100.0%
Total023−23−100.0%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
MTD = 1 Sep only (day 1 of month). CY activations/GTV of 0 reflect the 1-day NbnActivationDate lag and the billing cycle (no invoices issued on the 1st) — not real declines. Disconnections use invoice-cycle churn (45-day-lag floor; current-period figures will revise up).

FYTD — 1 Jul 2026 → 1 Sep 2026 vs 1 Jul 2025 → 1 Sep 2025

MetricCY (1 Jul – 1 Sep 26)PY (1 Jul – 1 Sep 25)YoY ΔYoY %
Sales (GA4) ⁽³⁾3,5752,764+811+29.3%
Activations3,8453,094+751+24.3%
Disconnections ⚠ floor (45-day lag)1,6001,490+110+7.4%
GTV (ex-GST)$3,285,605$2,779,180+$506,425+18.2%
TCC (end of period)23,45620,513+2,943+14.3%

Plans activated — all plans (YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,7840+2,784new
Gold MTM5631,056−493−46.7%
Silver MTM2081,431−1,223−85.5%
Bronze MTM173511−338−66.1%
Platinum MTM6756+11+19.6%
Diamond MTM5039+11+28.2%
Gold M2M01−1−100.0%
Total3,8453,094+751+24.3%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ GTV anomaly rule (raw Mar-2025 GTV $21.26M > $5M → substitute Apr-2025) does not affect this FYTD PY window (Jul–Sep 2025); no adjustment applied. Disconnections use invoice-cycle churn (45-day-lag floor).

TCC + Monthly GTV (ex-GST) — Jun 2023 → today

Blue line = end-of-month TCC (orange point = today, 2 Sep 2026 = 23,456). Green bars = monthly GTV ex-GST (orange bar = Sep 2026 MTD = $0 — no invoices issued yet this month). Mar 25*: raw Mar-2025 GTV of $21.26M reflects a bulk-rebill anomaly and has been substituted with the Apr-2025 full-month value ($1.24M) for a like-for-like trend.

3-Year Trends

A · Monthly Sales (GA4) — Items purchased

35/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (Nov 2023 is real GA4; remaining 33 estimate months backfill at one per daily run). Current month (amber) is GA4 MTD. Pre-Nov-2023: GA4 ecommerce not live.

B · Monthly Connections (Activations)

Source: BigQuery NbnActivationDate. Current month (amber) is MTD and reflects the 1-day activation lag.

C · Quarterly Connections (Activations)

Current quarter (amber) is QTD.

D · Monthly Activations by Plan Tier (stacked)

Tier normalisation on ProductName. Gold+ launched Sep 2025 and now dominates the mix.

E · TCC by Plan Tier (stacked area)

Same NIC+PIC formula as the TCC+GTV chart, split by each customer's latest plan tier (distinct customers; totals may differ marginally from the invoice-count TCC series). Final point = today (2 Sep 2026).