Kogan Internet Daily Report

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of period)

21,124

YoY +7.7%MoM -1.7%

FYTD Activations

2,387

YoY +11.9%

FYTD Sales (GA4)

2,159

YoY +11.3%

FYTD GTV (ex-GST)

$1,859,750

YoY +8.4%

MTD Activations

355

YoY +4.1%MoM -31.6%

MTD GTV (ex-GST)

$273,184

YoY -24.1%MoM -30.8%

✓ What's Working Well

FYTD activations 2,387 vs 2,133 PY — +254 (+11.9% YoY). The financial year has opened ahead of last year on volume.
FYTD sales (GA4) 2,159 vs 1,940 PY — +219 (+11.3% YoY), tracking in line with the activations gain.
FYTD GTV $1,859,750 vs $1,715,404 PY — +$144,346 (+8.4% YoY).
TCC 21,124 vs 19,609 PY — +1,515 (+7.7% YoY). The base is over 1,500 connections larger than a year ago.
Yesterday activations 81 (LAD 5 Aug) vs 53 PY — +28 (+52.8% YoY) and +9 (+12.5% MoM).
Yesterday GTV $126,196 vs $62,144 PY (+103.1% YoY) — a heavy invoicing day relative to the same date last year.
MTD activations 355 vs 341 PY — +14 (+4.1% YoY); MTD sales 331 vs 300 (+10.3% YoY).
Gold+ now carries the mix — 1,708 of 2,387 FYTD activations (71.6%) and 238 of 355 MTD (67.0%). The tier did not exist in the PY comparison period.

⚠ What Needs Watching

Yesterday's derived disconnections read 852, but this is largely a data-freshness artefact, not real churn. PTCC from the Google Sheet (21,895, as published for 5 Aug) is 771 higher than BigQuery now computes for that same date (21,124) — overnight invoice restatement. Treat the true figure as materially lower and confirm against the SQL Server source.
TCC is down MoM — 21,124 vs 21,488 on 6 Jul (-1.7%), and down 1,304 from the 31 Jul month-end close of 22,428. Worth watching whether this is invoice-cycle timing or genuine base erosion.
MTD GTV $273,184 vs $359,711 PY (-24.1% YoY) and $394,884 prior month (-30.8% MoM). Six days into the month this mostly reflects where the billing run falls, but the YoY gap is large enough to re-check at mid-month.
MTD activations are well below the prior month — 355 vs 519 over the equivalent 1–6 window (-31.6% MoM). July was an exceptionally strong month (2,032 activations), so some of this is a hard comparison rather than a fall-off.
Legacy tiers keep shrinking. Silver FYTD activations 132 vs 1,009 PY (−87.0%) and Gold 361 vs 722 (−50.0%). Gold+ is absorbing this, but the TCC-by-tier chart shows Silver down from 11,068 to 7,928 over twelve months.
MTD and FYTD disconnections are floors, not actuals — the invoice-cycle churn definition needs 45 days to settle, so MTD reads 0 and will rise materially. Do not read the MTD YoY as an improvement.

__DEPLOY_STATUS__

Yesterday — 6 Aug 2026

YoY comparison MoM comparison

Metric	CY 6 Aug 2026	PY 6 Aug 2025	YoY Δ	YoY %	MoM 6 Jul 2026	MoM Δ	MoM %
Sales (GA4)⁽³⁾	61	59	+2	+3.4%	58	+3	+5.2%
Activations	81 (CY reflects LAD 5 Aug)	53	+28	+52.8%	72	+9	+12.5%
Disconnections (Activations + PTCC − TCC)^(a)	852	86	+766	+890.7%	93	+759	+816.1%
GTV (ex-GST)	$126,196	$62,144	+$64,052	+103.1%	$43,042	+$83,154	+193.2%
TCC (end of period — 6 Aug)	21,124	19,609	+1,515	+7.7%	21,488	-364	-1.7%
PTCC (previous day's published TCC — 5 Aug)⁽⁵⁾	21,895	19,642	+2,253	+11.5%	21,509	+386	+1.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 81 + 21,895 − 21,124 = 852. PY: 53 + 19,642 − 19,609 = 86. MoM: 72 + 21,509 − 21,488 = 93. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽⁴⁾ GTV anomaly adjustment (bulk-rebill, Mar 2025) not applicable this run — no PY comparison period covers March 2025.

Plans activated — all plans (5 Aug vs 6 Aug)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	49	0	+49	new
Gold MTM	18	21	-3	-14.3%
Bronze MTM	7	7	0	0.0%
Silver MTM	4	22	-18	-81.8%
Diamond MTM	2	3	-1	-33.3%
Platinum MTM	1	0	+1	new
Total	81	53	+28	+52.8%

Month to date — 1 Aug to 6 Aug 2026

YoY comparison MoM comparison

Metric	CY 1 Aug – 6 Aug 2026	PY 1 Aug – 6 Aug 2025	YoY Δ	YoY %	MoM 1 Jul – 6 Jul 2026	MoM Δ	MoM %
Sales (GA4)⁽³⁾	331	300	+31	+10.3%	314	+17	+5.4%
Activations	355	341	+14	+4.1%	519	-164	-31.6%
Disconnections ⚠ floor (45-day lag)	0	38	-38	-100.0%	94	-94	-100.0%
GTV (ex-GST)	$273,184	$359,711	-$86,527	-24.1%	$394,884	-$121,700	-30.8%
TCC (end of period)	21,124	19,609	+1,515	+7.7%	21,488	-364	-1.7%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV anomaly adjustment (bulk-rebill, Mar 2025) not applicable this run — no PY comparison period covers March 2025.

Plans activated — all plans (MTD)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	238	0	+238	new
Gold MTM	70	120	-50	-41.7%
Silver MTM	23	160	-137	-85.6%
Bronze MTM	19	51	-32	-62.7%
Diamond MTM	3	6	-3	-50.0%
Platinum MTM	2	4	-2	-50.0%
Total	355	341	+14	+4.1%

Financial year to date — 1 Jul to 6 Aug 2026

Metric	CY 1 Jul – 6 Aug 2026	PY 1 Jul – 6 Aug 2025	YoY Δ	YoY %
Sales (GA4)⁽³⁾	2,159	1,940	+219	+11.3%
Activations	2,387	2,133	+254	+11.9%
Disconnections ⚠ floor (45-day lag)	851	782	+69	+8.8%
GTV (ex-GST)	$1,859,750	$1,715,404	+$144,346	+8.4%
TCC (end of period)	21,124	19,609	+1,515	+7.7%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV anomaly adjustment (bulk-rebill, Mar 2025) not applicable this run — no PY comparison period covers March 2025.

Plans activated — all plans (FYTD)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	1,708	0	+1,708	new
Gold MTM	361	722	-361	-50.0%
Silver MTM	132	1,009	-877	-86.9%
Bronze MTM	105	342	-237	-69.3%
Platinum MTM	45	31	+14	+45.2%
Diamond MTM	36	28	+8	+28.6%
Gold M2M	0	1	-1	−100.0%
Total	2,387	2,133	+254	+11.9%

Total Connected Customers & Monthly GTV

Blue line = end-of-month TCC (left axis). Green bars = monthly GTV ex-GST (right axis). The final point/bar is today (7 Aug 2026) — TCC as at today and month-to-date GTV, both in orange.
* Mar 2025 GTV was inflated to $21,255,577 by a one-off bulk-rebill event. The bar shown substitutes the Apr 2025 full-month GTV ($1,239,536) for a like-for-like view.

A. Monthly Sales (GA4) — last 37 months

34/37 months populated · Nov 2023+ from real GA4. Current month (amber) is GA4 MTD through 6 Aug 2026.

B. Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is partial.

C. Quarterly Connections (Activations)

Source: BigQuery. Final quarter (amber) is quarter-to-date.

D. Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched Sep 2025 and now dominates the mix.

E. TCC by Plan Tier

Stacked end-of-month TCC by tier, using the same NIC+PIC formula as the TCC+GTV chart. Final point is today.

Kogan Internet — Daily Performance Report

✓ What's Working Well

⚠ What Needs Watching

Yesterday — 6 Aug 2026

Plans activated — all plans (5 Aug vs 6 Aug)

Month to date — 1 Aug to 6 Aug 2026

Plans activated — all plans (MTD)

Financial year to date — 1 Jul to 6 Aug 2026

Plans activated — all plans (FYTD)

Total Connected Customers & Monthly GTV

A. Monthly Sales (GA4) — last 37 months

B. Monthly Connections (Activations)

C. Quarterly Connections (Activations)

D. Monthly Activations by Plan Tier

E. TCC by Plan Tier