Kogan Internet — Daily Performance Report

Report date: 29 Jul 2026 · Generated 30 Jul 2026 · Sales from GA4, all other metrics from BigQuery · PTCC from Google Sheet

Performance Summary — 29 Jul 2026

TCC (end of period)
21,868
+11.8% YoY +3.2% MoM
FYTD Activations
1,815
+7.7% YoY
FYTD Sales (GA4)
1,714
+12.1% YoY
FYTD GTV (ex-GST)
$1.56M
+15.3% YoY
MTD Activations
1,815
+7.7% YoY +6.6% MoM
MTD GTV (ex-GST)
$1.56M
+15.3% YoY +5.2% MoM

✓ What's Working Well

  • TCC at 21,868 — up +2,316 YoY (+11.8% vs 19,552) and +685 MoM (+3.2% vs 21,183).
  • MTD activations 1,815 vs 1,685 PY (+130, +7.7% YoY) and vs 1,702 prior-month equivalent (+113, +6.6% MoM).
  • MTD GTV $1.563M vs $1.356M PY (+$207K, +15.3% YoY) and +5.2% MoM ($1.486M) — anomaly-free comparison, no Mar-2025 adjustment needed this period.
  • MTD Sales (GA4) 1,714 vs 1,529 PY (+185, +12.1% YoY).
  • Yesterday activations 89 (LAD 28 Jul) vs 66 PY (+34.8% YoY) and vs 48 MoM (+85.4%).
  • Gold+ MTM is carrying the mix: 1,318 MTD activations (~73% of all connections) — a plan that didn't exist in July 2025.
  • MTD invoice-cycle disconnections 593 vs 688 PY (−13.8% YoY) and vs 868 prior month (−31.7% MoM) — churn floor trending down.

⚠ What Needs Watching

  • Yesterday Sales (GA4) 62 — up +8.8% YoY (57) but −44.6% MoM (112 on 29 Jun); single-day volatility, watch the daily run-rate.
  • MTD Sales 1,714 are −5.3% below the June-equivalent period (1,809) — July demand slightly softer than June's Gold+ surge.
  • Yesterday derived disconnections 529 (89 + 22,308 − 21,868). Elevated: the published TCC fell 440 day-on-day, which the trailing-invoice TCC calc can overstate as churn. Data-freshness caveat applies — overnight BigQuery invoice arrivals shift TCC_EOP vs PTCC; true figure pending the SQL Server source. PY/MoM bases are 0 (settled data), so YoY/MoM % are N/A.
  • Yesterday GTV shows $0.00 — no invoices dated 29 Jul in BigQuery yet (latest invoice date is 28 Jul; 1-day lag). Not a revenue miss.
  • Legacy tiers keep shrinking MTD YoY (Silver −87.4%, Bronze −72.6%, Gold −55.4%) — expected Gold+ cannibalisation, but total activations remain the number to watch.
  • MTD/FYTD disconnections are a floor (45-day invoice-cycle lag) — late churn will still be attributed to this period.
YoY (vs prior year) MoM (vs prior month)

Yesterday — 29 Jul 2026

MetricCY (29 Jul 2026)PY (29 Jul 2025)YoY ΔYoY % MoM (29 Jun 2026)MoM ΔMoM %
Sales (GA4) (3)6257 +5+8.8% 112-50-44.6%
Activations (CY reflects LAD 28 Jul)8966 +23+34.8% 48+41+85.4%
Disconnections (Activations + PTCC − TCC) (a)5290 +529N/A 0+529N/A
GTV (ex-GST) (no invoices dated 29 Jul yet — 1-day lag)$0.00$0.00 +$0KN/A $0.00+$0KN/A
TCC (end of period — 29 Jul)21,86819,552 +2,316+11.8% 21,183+685+3.2%
PTCC (previous day's published TCC — 28 Jul) (5)22,30819,486 +2,822+14.5% 21,135+1,173+5.6%

Plans activated — all plans (CY = LAD 28 Jul 2026 vs PY 29 Jul 2025, YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM650+65new
Gold MTM1523-8-34.8%
Silver MTM638-32-84.2%
Bronze MTM15-4-80.0%
Platinum MTM10+1new
Diamond MTM10+1new
Total8966+23+34.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 89 + 22,308 − 21,868 = 529. PY: 66 + 19,486 − 19,552 = 0. MoM: 48 + 21,135 − 21,183 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). PY/MoM derived values compute to 0 on settled data, so YoY/MoM % are shown as N/A. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day's published TCC (from Google Sheet: 22,308 for 28 Jul). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 28 Jul 2025 and 28 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

YoY (vs prior year) MoM (vs prior month)

Month to Date — 1–29 Jul 2026

MetricCY (1–29 Jul 2026)PY (1–29 Jul 2025)YoY ΔYoY % MoM (1–29 Jun 2026)MoM ΔMoM %
Sales (GA4) (3)1,7141,529 +185+12.1% 1,809-95-5.3%
Activations1,8151,685 +130+7.7% 1,702+113+6.6%
Disconnections ⚠ floor (45-day lag)593688 -95-13.8% 868-275-31.7%
GTV (ex-GST)$1,563,024.81$1,355,692.63 +$207K+15.3% $1,486,411.96+$77K+5.2%
TCC (end of period)21,86819,552 +2,316+11.8% 21,183+685+3.2%

Plans activated — all plans (1–29 Jul 2026 vs 1–29 Jul 2025, YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,3180+1,318new
Gold MTM252565-313-55.4%
Silver MTM100794-694-87.4%
Bronze MTM76277-201-72.6%
Platinum MTM3727+10+37.0%
Diamond MTM3222+10+45.5%
Total1,8151,685+130+7.7%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

MTD Disconnections use invoice-cycle churn (LEAD on customer invoices, 45-day rule, attributed to invoice date + 35 days) — a floor due to the 45-day lag.

Financial Year to Date — 1–29 Jul 2026 (FY27 began 1 Jul 2026 — FYTD currently equals MTD)

MetricCY (1–29 Jul 2026)PY (1–29 Jul 2025)YoY ΔYoY %
Sales (GA4) (3)1,7141,529+185+12.1%
Activations1,8151,685+130+7.7%
Disconnections ⚠ floor (45-day lag)593688-95-13.8%
GTV (ex-GST)$1,563,024.81$1,355,692.63+$207K+15.3%
TCC (end of period)21,86819,552+2,316+11.8%

Plans activated — all plans (FYTD CY vs FYTD PY, YoY only)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,3180+1,318new
Gold MTM252565-313-55.4%
Silver MTM100794-694-87.4%
Bronze MTM76277-201-72.6%
Platinum MTM3727+10+37.0%
Diamond MTM3222+10+45.5%
Total1,8151,685+130+7.7%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

TCC (line) + Monthly GTV ex-GST (bars)

Mar 25*: raw March 2025 GTV ($21.26M) reflects a bulk-rebill anomaly and has been substituted with the April 2025 full-month value ($1.24M) for a like-for-like view. Final orange point/bar = today (TCC as at 30 Jul; GTV = July MTD).

3-Year Trends

A · Monthly Sales (GA4) — last 36 months

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (stacked)

Tier mapping: whole-word match on product name; Gold+ matches "gold+"/"gold plus". Current month/period in amber where applicable.