Kogan Internet — Daily Performance Report

Reporting date: Saturday 20 June 2026 · Generated 21 Jun 2026 · LAD 20 Jun
Performance Summary
Yesterday
MTD
FYTD
TCC + GTV Chart
3-Year Trends
TCC (end of period)
20,380
YoY +10.0%MoM -1.6%
FYTD Activations
12,000
YoY +35.4%
FYTD Sales (GA4)
11,297
YoY +40.0%
FYTD GTV (adj)
$16.65M
YoY +10.3%
MTD Activations
1,076
YoY +68.7%MoM +82.1%
MTD GTV
$1.03M
YoY +20.9%MoM -2.2%

✓ What's Working Well

  • TCC YoY growth: 20,380 as at 20 Jun 2026 — up 1,851 vs 18,529 a year ago (+10.0%).
  • FYTD activations: 12,000 vs 8,863 PY — +3,137 (+35.4%).
  • FYTD sales (GA4): 11,297 vs 8,067 PY — +3,230 (+40.0%).
  • FYTD GTV (ex-GST, anomaly-adj): $16,652,736 vs $15,095,443 PY — +$1,557,293 (+10.3%).
  • MTD activations: 1,076 vs 638 PY (+68.7%) and 591 prior month (+82.1%).
  • MTD sales (GA4): 1,107 vs 685 PY (+61.6%).
  • MTD GTV YoY: $1,034,443 vs $855,879 PY (+20.9%).
  • Yesterday activations: 99 vs 51 PY (+94.1%); vs 32 prior-month day (+209.4%).
  • MTD disconnections lower: 293 vs 510 PY (-42.5%) — fewer is better.

⚠ What Needs Watching

  • TCC MoM decline: 20,380 vs 20,714 one month prior (-1.6%, -334) — Silver/Gold/Bronze attrition partly offset by Gold+ growth.
  • MTD GTV MoM: $1,034,443 vs $1,057,785 equivalent prior-month period (-2.2%) — billing-cycle timing.
  • FYTD disconnections higher: 9,251 vs 8,614 PY (+7.4% more churn). Invoice-cycle estimate (45-day lag floor).
  • Yesterday derived disconnections — data-freshness caveat: the PY value is negative (CY +213, PY -107, MoM +165). A negative result means BigQuery invoice data settled overnight so TCC_EOP exceeded PTCC + activations — an artefact, not real net growth. True figures pending the SQL Server source.

Yesterday — Sat 20 Jun 2026

YoY   MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾5339+14+35.9%30+23+76.7%
Activations (CY reflects LAD 20 Jun)9951+48+94.1%32+67+209.4%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾213-107+320-299.1%165+48+29.1%
GTV (ex-GST)$25,315$61,029−$35,714-58.5%$74,428−$49,113-66.0%
TCC (end of period — 20 Jun)20,38018,529+1,851+10.0%20,714−334-1.6%
PTCC (prev day published — 19 Jun) ⁽⁵⁾20,49418,371+2,123+11.6%20,847−353-1.7%

Plans activated — all plans (CY reflects LAD 20 Jun)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM720+72new
Gold MTM1720-3-15.0%
Silver MTM422-18-81.8%
Bronze MTM36-3-50.0%
Platinum MTM21+1+100.0%
Diamond MTM11+0+0.0%
Gold M2M01-1-100.0%
Total9951+48+94.1%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 99 + 20,494 − 20,380 = +213. PY: 51 + 18,371 − 18,529 = -107. MoM: 32 + 20,847 − 20,714 = +165. A negative value indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY from Google Sheet (TCC Calc); PTCC_PY (report_date = YEST_PY−1) and PTCC_MoM (MOM_YEST−1) computed from BigQuery (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

Month-to-date — 01 Jun – 20 Jun 2026

YoY   MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾1,107685+422+61.6%553+554+100.2%
Activations1,076638+438+68.7%591+485+82.1%
Disconnections ⚠ floor (45-day lag)293510−217-42.5%507−214-42.2%
GTV (ex-GST)$1,034,443$855,879+$178,564+20.9%$1,057,785−$23,341-2.2%
TCC (end of period)20,38018,529+1,851+10.0%20,714−334-1.6%

Plans activated — all plans

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM7940+794new
Gold MTM135185-50-27.0%
Silver MTM54234-180-76.9%
Bronze MTM5281-29-35.8%
Diamond MTM256+19+316.7%
Platinum MTM1622-6-27.3%
Gold M2M056-56-100.0%
Silver M2M054-54-100.0%
Total1,076638+438+68.7%
⁽³⁾ Sales from GA4. MoM compares to equivalent prior-month period (01 May – 20 May 2026). Disconnections are an invoice-cycle floor (45-day lag).

Financial-year-to-date — 01 Jul 2025 – 20 Jun 2026 (PY: 01 Jul 2024 – 20 Jun 2025)

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾11,2978,067+3,230+40.0%
Activations12,0008,863+3,137+35.4%
Disconnections ⚠ floor (45-day lag)9,2518,614+637+7.4%
GTV (ex-GST) ⁽⁴⁾$16,652,736$15,095,443+$1,557,293+10.3%
TCC (end of period)20,38018,529+1,851+10.0%

Plans activated — all plans

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM5,5740+5,574new
Silver MTM2,5381,230+1,308+106.3%
Gold MTM2,227924+1,303+141.0%
Bronze MTM1,196599+597+99.7%
Platinum MTM260151+109+72.2%
Diamond MTM20496+108+112.5%
Gold M2M11,398-1,397-99.9%
Silver M2M04,239-4,239-100.0%
Bronze M2M0167-167-100.0%
Platinum Monthly033-33-100.0%
Diamond Monthly025-25-100.0%
Gold $88.90 MTM01-1-100.0%
Total12,0008,863+3,137+35.4%
⁽³⁾ Sales from GA4. ⁽⁴⁾ PY GTV anomaly-adjusted: Mar-2025 bulk-rebill ($21,255,577) replaced with Apr-2025 full-month GTV ($1,239,536) for like-for-like. Raw PY GTV = $35,111,485; adjusted = $15,095,443. Disconnections are an invoice-cycle floor (45-day lag).

TCC + Monthly GTV (Jun 2023 → Today)

End-of-month TCC (line) & monthly GTV ex-GST (bars)

Blue line = end-of-month TCC (today's point in orange). Green bars = monthly GTV ex-GST (current month MTD in orange). Mar 25* GTV substituted with Apr 2025 full-month value due to one-off bulk-rebill anomaly (raw ~$21.3M).