Kogan Internet — Daily Performance Report

Reference date (Yesterday): 15 Jul 2026 · Generated 2026-07-16 · Sales from GA4, all other metrics from BigQuery

Performance Summary — 15 Jul 2026

TCC (end of period)
21,172
YoY +12.4%MoM +1.3%
FYTD Activations
952
YoY +7.7%
FYTD Sales (GA4)
858
YoY +8.1%
FYTD GTV (ex-GST)
$849,026
YoY +20.2%
MTD Activations
952
YoY +7.7%MoM +26.4%
MTD GTV (ex-GST)
$849,026
YoY +20.2%MoM +2.3%

✓ What's Working Well

  • TCC reached 21,172 at 15 Jul, up 2,343 YoY (+12.4%) and 263 MoM (+1.3%) — the connection base keeps growing.
  • MTD activations 952 vs 884 PY (+68, +7.7% YoY) and up +26.4% MoM vs 753.
  • MTD GTV $849,026 vs $706,238 PY (+$142,788, +20.2% YoY; +2.3% MoM).
  • MTD sales (GA4) 858 vs 794 PY (+8.1% YoY, +10.0% MoM).
  • MTD churn very low: 94 disconnections vs 329 PY (-71.4%) — a big improvement (fewer is better).
  • Yesterday activations 80 vs 70 PY (+14.3% YoY); sales 74 vs 51 PY (+45.1% YoY).

⚠ What Needs Watching

  • Yesterday derived disconnections = 80 + 21,010 − 21,172 = -82. A negative value is a data-freshness artefact (overnight BigQuery invoice settling pushed TCC_EOP above PTCC + activations), not a real gain — shown in neutral grey.
  • Daily GTV for 15 Jul reads $0 because no invoices were issued on that calendar day (monthly billing-cycle effect) — not a revenue concern; MTD GTV is tracking well.
  • July is only 15 days in, so MTD/FYTD figures are partial; FYTD equals MTD this early in the financial year.
  • MTD disconnections use the 45-day-lag churn floor and will rise as recent invoice cycles settle.

Yesterday — 15 Jul 2026

★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾7451+23+45.1%69+5+7.2%
Activations80
(CY reflects LAD 14 Jul)
70+10+14.3%58+22+37.9%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾-820-82N/A0-82N/A
TCC (end of period — 15 Jul)21,17218,829+2,343+12.4%20,909+263+1.3%
PTCC (previous day's published TCC — 14 Jul) ⁽⁵⁾21,01018,759+2,251+12.0%20,851+159+0.8%

Plans activated — all plans

PlanCY (LAD)PYYoY ΔYoY %
Gold+ MTM560+56new
Gold MTM1420-6-30.0%
Silver MTM341-38-92.7%
Bronze MTM38-5-62.5%
Platinum MTM20+2new
Diamond MTM21+1+100.0%
Total8070+10+14.3%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 80 + 21,010 − 21,172 = -82. PY: 70 + 18,759 − 18,829 = 0. MoM: 58 + 20,851 − 20,909 = 0. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact and is shown in neutral grey. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date — 1 Jul to 15 Jul 2026

★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾858794+64+8.1%780+78+10.0%
Activations952884+68+7.7%753+199+26.4%
Disconnections ⚠ floor (45-day lag)94329-235-71.4%468-374-79.9%
GTV (ex-GST)$849,026$706,238$+142,788+20.2%$830,304$+18,722+2.3%
TCC (end of period)21,17218,829+2,343+12.4%20,909+263+1.3%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM6910+691new
Gold MTM129297-168-56.6%
Silver MTM54415-361-87.0%
Bronze MTM46141-95-67.4%
Platinum MTM1918+1+5.6%
Diamond MTM1313+0+0.0%
Total952884+68+7.7%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Financial Year to Date — 1 Jul to 15 Jul 2026

★ Sales from GA4 · All other metrics from BigQuery
MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾858794+64+8.1%
Activations952884+68+7.7%
Disconnections ⚠ floor (45-day lag)94329-235-71.4%
GTV (ex-GST)$849,026$706,238$+142,788+20.2%
TCC (end of period)21,17218,829+2,343+12.4%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM6910+691new
Gold MTM129297-168-56.6%
Silver MTM54415-361-87.0%
Bronze MTM46141-95-67.4%
Platinum MTM1918+1+5.6%
Diamond MTM1313+0+0.0%
Total952884+68+7.7%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

FYTD covers the financial year starting 1 Jul 2026; this early in the FY, FYTD equals MTD. No MoM column on FYTD.

TCC + Monthly GTV

Blue line = end-of-month TCC (orange = today, MTD). Green bars = monthly GTV ex-GST (orange = current month MTD). Mar 25* GTV substituted with Apr-2025 full-month GTV ($1,239,536) to remove the March-2025 bulk-rebill anomaly (raw ~$21.3M).

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

Current month (amber) is partial.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier