Kogan Internet — Daily Performance Report

Report date: Sunday 26 July 2026  ·  Generated 27 Jul 2026 (Melbourne)  ·  FY27 to date: 1–26 Jul 2026
TCC (end of 26 Jul)
22,978
YoY +20.2%MoM +3.6%
FYTD Activations
1,651
YoY +8.7%
FYTD Sales (GA4)
1,511
YoY +10.5%
FYTD GTV (ex-GST)
$1.45M
YoY +17.0%
MTD Activations
1,651
YoY +8.7%MoM +8.5%
MTD GTV (ex-GST)
$1.45M
YoY +17.0%MoM +2.9%

✓ What's Working Well

  • TCC reached 22,978, up +3,856 YoY (+20.2%) vs 19,122 and +794 (+3.6%) vs 26 Jun — the customer base keeps compounding.
  • MTD GTV $1,451,865, up +$211,326 YoY (+17.0%) and +2.9% MoM ($1,411,538 in Jun).
  • MTD activations 1,651 vs 1,519 PY (+132, +8.7%) and vs 1,522 prior month (+8.5% MoM) — July is tracking ahead on both axes.
  • MTD sales (GA4) 1,511 vs 1,367 PY (+144, +10.5%).
  • Gold+ is carrying the mix: 1,198 of 1,651 MTD activations (72.6%); the plan didn't exist in PY. Yesterday: 47 of 62.
  • MTD disconnections 558 vs 644 PY (−13.4%) and vs 841 prior month (−33.7%) — churn floor trending down (45-day-lag floor).
  • Yesterday activations 62 (LAD 25 Jul) vs 56 PY (+10.7%).

⚠ What Needs Watching

  • Yesterday sales (GA4) 60 vs 86 a month ago (−30.2% MoM), although +62.2% YoY (37). Single-day figures are noisy; watch the weekly run-rate.
  • Yesterday GTV shows $0 — invoice data for Sun 26 Jul had not loaded into BigQuery at run time. Data-freshness artefact, not a real decline.
  • Yesterday derived disconnections are negative (CY −179, MoM −859): overnight invoice arrivals pushed TCC above PTCC + activations. Data-freshness artefact — true figures pending the SQL Server source. Normal billing-cycle effect, not churn news.
  • Legacy tiers keep shrinking YoY as the mix shifts to Gold+: MTD Silver −87.3%, Bronze −71.3%, Gold −56.0%.
  • Monthly sales trend (Trends tab, chart A) was rebuilt this run from BigQuery ×0.93 estimates — the persistent GA4 state file was unreachable (sandbox outage); only Nov-23 and Jul-26 are real GA4 this run.
  • ⏳ Deploy staged for the local watcher this run (sandbox unavailable) — live site updates within ~30 min of generation.
PTCC_CY = 22,737 loaded from Google Sheet (date: 25/7/2026). Yesterday-CY GTV of $0 and negative derived disconnections are data-freshness artefacts — see footnotes.
YoY (vs 26 Jul 2025)MoM (vs 26 Jun 2026)
MetricCY (26 Jul 2026)PY (26 Jul 2025)YoY ΔYoY %MoM (26 Jun 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾6037+23+62.2%86−26−30.2%
Activations (CY reflects LAD 25 Jul)6256+6+10.7%98−36−36.7%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾−179191−370−193.7%−859+680n/m
GTV (ex-GST) (no invoices loaded yet for 26 Jul — data lag)$0$97,592−$97,592−100.0%$64,904−$64,904−100.0%
TCC (end of period — 26 Jul)22,97819,122+3,856+20.2%22,184+794+3.6%
PTCC (previous day's published TCC — 25 Jul) ⁽⁵⁾22,73719,257+3,480+18.1%21,227+1,510+7.1%

Plans activated — all plans (Yesterday, YoY only)

PlanCY (LAD 25 Jul 2026)PY (26 Jul 2025)YoY ΔYoY %
Gold+ MTM470+47new
Gold MTM622−16−72.7%
Silver MTM521−16−76.2%
Bronze MTM29−7−77.8%
Platinum MTM1100.0%
Diamond MTM13−2−66.7%
Total6256+6+10.7%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 62 + 22,737 − 22,978 = −179. PY: 56 + 19,257 − 19,122 = 191. MoM: 98 + 21,227 − 22,184 = −859. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact (values shown in neutral grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 25 Jul 2025 and 25 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
YoY (vs 1–26 Jul 2025)MoM (vs 1–26 Jun 2026)
MetricCY (1–26 Jul 2026)PY (1–26 Jul 2025)YoY ΔYoY %MoM (1–26 Jun 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾1,5111,367+144+10.5%1,576−65−4.1%
Activations1,6511,519+132+8.7%1,522+129+8.5%
Disconnections ⚠ floor (45-day lag)558644−86−13.4%841−283−33.7%
GTV (ex-GST)$1,451,865$1,240,539+$211,326+17.0%$1,411,538+$40,327+2.9%
TCC (end of period)22,97819,122+3,856+20.2%22,184+794+3.6%

Plans activated — all plans (MTD, YoY only)

PlanCY (1–26 Jul 2026)PY (1–26 Jul 2025)YoY ΔYoY %
Gold+ MTM1,1980+1,198new
Gold MTM226514−288−56.0%
Silver MTM90706−616−87.3%
Bronze MTM72251−179−71.3%
Platinum MTM3526+9+34.6%
Diamond MTM3022+8+36.4%
Total1,6511,519+132+8.7%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn (LEAD on invoices; event when no next invoice within 45 days, attributed to invoice date + 35 days) — a floor due to the 45-day lag.
YoY — FY27 (from 1 Jul 2026) vs FY26 (from 1 Jul 2025). FY has just started, so FYTD = MTD.
MetricCY (1 Jul – 26 Jul 2026)PY (1 Jul – 26 Jul 2025)YoY ΔYoY %
Sales (GA4) ⁽³⁾1,5111,367+144+10.5%
Activations1,6511,519+132+8.7%
Disconnections ⚠ floor (45-day lag)558644−86−13.4%
GTV (ex-GST)$1,451,865$1,240,539+$211,326+17.0%
TCC (end of period)22,97819,122+3,856+20.2%

Plans activated — all plans (FYTD, YoY only)

PlanCY (FY27 TD)PY (FY26 TD)YoY ΔYoY %
Gold+ MTM1,1980+1,198new
Gold MTM226514−288−56.0%
Silver MTM90706−616−87.3%
Bronze MTM72251−179−71.3%
Platinum MTM3526+9+34.6%
Diamond MTM3022+8+36.4%
Total1,6511,519+132+8.7%
⁽³⁾ Sales sourced from GA4. FYTD = 1 July of the current financial year through yesterday; since July has just started, FYTD equals MTD this month. No MoM column on the FYTD tab.

TCC (line) + Monthly GTV ex-GST (bars) — Jun 2023 → today

Blue line = end-of-month TCC (orange point = today, 27 Jul 2026, TCC 22,375 by month-end NIC+PIC method). Green bars = monthly GTV ex-GST (orange bar = July 2026 month-to-date). Mar 25*: the raw March-2025 GTV of $21.26M reflects a bulk-rebill anomaly and has been substituted with the April-2025 full-month GTV ($1.24M) for a like-for-like view.

A · Monthly Sales (GA4) — last 36 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD. ⚠ State file rebuilt this run from BigQuery estimates (persistent state unreachable — sandbox outage); Nov-23 (459) and Jul-26 (1,511) are real GA4.

B · Monthly Connections (Activations) — last 36 months

Source: BigQuery NbnActivationDate. Current month (amber) is month-to-date.

C · Quarterly Connections (Activations)

Current quarter shown as QTD (amber). 2023 Q3 is partial (3-year window).

D · Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched Sep 2025 and now dominates the mix.

E · TCC by Plan Tier — month-end

Stacked area, NIC+PIC month-end TCC by latest-plan tier. Final point = today (27 Jul 2026).