Kogan Internet — Daily Performance Report

Report date (Yesterday): Sat 03 Oct 2026 · Generated Sun 04 Oct 2026 (Melbourne) · Deploy: ⏳ Staged for local watcher (deploys within 30 min) · kogan-internet-report.pages.dev

Performance Summary

TCC (end of period)
24,576
+20.0% YoY+5.3% MoM
FYTD Activations
6,007
+50.9% YoY
FYTD Sales (GA4)
5,852
+61.3% YoY
FYTD GTV (ex-GST)
$5.09M
+18.4% YoY
MTD Activations
170
+22.3% YoY-8.6% MoM
MTD GTV (ex-GST) ⚠ lag
$11.7K
-89.4% YoY-86.1% MoM

✓ What's Working Well

  • TCC end of period 24,576: +4,096 (+20.0%) YoY vs 20,480, and +1,236 (+5.3%) MoM vs 23,340.
  • FYTD activations 6,007 vs 3,982 PY (+2,025, +50.9%); FYTD GA4 sales 5,852 vs 3,628 (+2,224, +61.3%).
  • FYTD GTV (ex-GST) $5.09M vs $4.30M PY (+$792,341, +18.4%).
  • Yesterday GA4 sales 48 (Sat 03 Oct) vs 32 PY (Fri 03 Oct 2025): +16 (+50.0%). MTD sales 182 vs 102 PY (+78.4%).
  • MTD activations 170 vs 139 PY (+22.3%) — despite CY only covering two days of loaded data. Latest loaded day (02 Oct) had 82 activations vs 49 PY and 59 prior-month.
  • Gold+ MTM is carrying growth: 4,374 of 6,007 FYTD activations (72.8%) vs 307 PY; Gold+ base now 8,635 TCC.

⚠ What Needs Watching

  • Data freshness: BigQuery had not loaded 03 Oct at run time (LAD and latest invoice date = 02 Oct). Yesterday activations repeat 02 Oct, yesterday GTV shows $0, and today's TCC (24,576) is effectively 02 Oct's recomputed — figures will catch up on the next run.
  • Yesterday derived disconnections 77 vs 129 PY and 96 prior-month — CY is not reliable today (02 Oct activations already sit inside PTCC 24,571); treat as a data-freshness artefact.
  • FYTD disconnections (invoice-cycle floor, 45-day lag) 2,438 vs 2,218 PY (+220, +9.9%) — churn is edging up, though TCC still grows. MTD CY shows 0 only because of the 45-day lag.
  • Yesterday GA4 sales 48 vs 136 on Thu 03 Sep (-64.7% MoM — Saturday vs weekday); MTD sales 182 vs 286 same period last month (-36.4%). MTD activations also trail last month (170 vs 186, -8.6%).
  • Entry tiers keep shrinking: Silver 323 FYTD activations vs 1681 PY, Bronze 260 vs 623; Silver TCC down to 7,817 from 11,292 a year ago.
  • MTD GTV $11,685 vs $109,786 PY — PY includes a large 03 Oct 2025 billing run ($109,700) that CY has not loaded yet; early-month GTV comparisons are not meaningful.

Yesterday — Sat 03 Oct 2026

⚠ Data freshness: at run time (04 Oct, ~09:00 AEDT) BigQuery had not yet loaded 03 Oct — latest activation date (LAD) and latest invoice date are both 02 Oct. Yesterday CY activations therefore reflect 02 Oct, yesterday CY GTV shows $0 (no 03 Oct invoices loaded), and CY MTD figures effectively cover 01–02 Oct while PY/MoM cover three full days.
YoY (CY vs PY)   MoM (CY vs same period prior month)
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾4832+16+50.0%136-88-64.7%
Activations82
(CY reflects LAD 02 Oct)
49+33+67.3%59+23+39.0%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾77129-52-40.3%96-19-19.8%
GTV (ex-GST) ⚠ 03 Oct invoices not yet loaded$0$109,700-$109,700-100.0%$72,444-$72,444-100.0%
TCC (end of period — 03 Oct)24,57620,480+4,096+20.0%23,340+1,236+5.3%
PTCC (previous day's published TCC — 02 Oct) ⁽⁵⁾24,57120,560+4,011+19.5%23,377+1,194+5.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. GTV: no PY period in this report covers March 2025, so no bulk-rebill adjustment ⁽⁴⁾ was required this run.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 82 + 24,571 − 24,576 = 77. PY: 49 + 20,560 − 20,480 = 129. MoM: 59 + 23,377 − 23,340 = 96. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). Today's CY figure is additionally distorted because BigQuery has not loaded 03 Oct: CY activations are 02 Oct's (already inside PTCC), so CY disconnections are overstated.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc, row 2/10/2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM6426+38+146.2%
Gold MTM79-2-22.2%
Bronze MTM47-3-42.9%
Silver MTM46-2-33.3%
Platinum MTM21+1+100.0%
Diamond MTM10+1new
Total8249+33+67.3%

Month to Date — 01–03 Oct 2026

⚠ Data freshness: at run time (04 Oct, ~09:00 AEDT) BigQuery had not yet loaded 03 Oct — latest activation date (LAD) and latest invoice date are both 02 Oct. Yesterday CY activations therefore reflect 02 Oct, yesterday CY GTV shows $0 (no 03 Oct invoices loaded), and CY MTD figures effectively cover 01–02 Oct while PY/MoM cover three full days.
YoY (CY vs PY)   MoM (CY vs same period prior month)
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾182102+80+78.4%286-104-36.4%
Activations170139+31+22.3%186-16-8.6%
Disconnections ⚠ floor (45-day lag)061-61-100.0%48-48-100.0%
GTV (ex-GST) ⚠ CY through 02 Oct only$11,685$109,786-$98,101-89.4%$83,880-$72,195-86.1%
TCC (end of period)24,57620,480+4,096+20.0%23,340+1,236+5.3%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. GTV: no PY period in this report covers March 2025, so no bulk-rebill adjustment ⁽⁴⁾ was required this run. MTD disconnections use invoice-cycle churn attributed to invoice date + 35 days, so early-month CY values are a floor that fills in over ~45 days (shown neutral).

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM13076+54+71.1%
Gold MTM2016+4+25.0%
Silver MTM926-17-65.4%
Platinum MTM52+3+150.0%
Bronze MTM415-11-73.3%
Diamond MTM24-2-50.0%
Total170139+31+22.3%

Financial Year to Date — 01 Jul–03 Oct 2026

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾5,8523,628+2,224+61.3%
Activations6,0073,982+2,025+50.9%
Disconnections ⚠ floor (45-day lag)2,4382,218+220+9.9%
GTV (ex-GST)$5,092,493$4,300,152+$792,341+18.4%
TCC (end of period)24,57620,480+4,096+20.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. GTV: no PY period in this report covers March 2025, so no bulk-rebill adjustment ⁽⁴⁾ was required this run.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,374307+4,067+1324.8%
Gold MTM8671,252-385-30.8%
Silver MTM3231,681-1,358-80.8%
Bronze MTM260623-363-58.3%
Platinum MTM9865+33+50.8%
Diamond MTM8553+32+60.4%
Gold M2M01-1−100.0%
Total6,0073,982+2,025+50.9%

TCC + GTV — monthly since Jun 2023

Blue line = end-of-month TCC (NIC + PIC), orange point = today (24,576). Green bars = monthly GTV ex-GST; orange bar = October month-to-date ($11,685, invoices loaded through 02 Oct). * Mar 25: raw GTV $21.26M (bulk-rebill anomaly) replaced with Apr-25 full-month GTV $1,239,536.

3-Year Trends

A) Monthly Sales (GA4)

36/37 months populated · 35 months real GA4 (ga4_actual); Oct 2023 pre-dates GA4 ecommerce tracking. Current month (amber) is GA4 MTD (01–03 Oct).

B) Monthly Connections (Activations)

BigQuery NbnActivationDate. Oct 2023 partial (window starts 04 Oct 2023); current month (amber) is MTD, data loaded through 02 Oct.

C) Quarterly Connections (Activations)

2023 Q4 partial (from 04 Oct 2023). Current quarter in amber.

D) Monthly Activations by Plan Tier

Stacked by tier (Bronze → Diamond).

E) TCC by Plan Tier

Distinct customers invoiced in the month to LID plus post-invoice activations, by each customer's latest plan tier. 36 month-ends + today. 'Other' = unmatched plan names.