Kogan Internet Daily Report

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

Performance Summary

TCC (end of period)

21,312

YoY +13.8%MoM +3.2%

FYTD Activations

745

YoY +41.4%

FYTD Sales (GA4)

561

YoY +5.5%

FYTD GTV (ex-GST)

$506,889

YoY +2.2%

MTD Activations

745

YoY +41.4%MoM +73.7%

MTD GTV (ex-GST)

$506,889

YoY +2.2%MoM +3.0%

✓ What's Working Well

Total Connected Customers reached 21,312 — up 2,590 YoY (+13.8%) vs 18,722, and +664 MoM (+3.2%).
FYTD activations of 745 are well ahead of last year's 527 — +218 (+41.4% YoY). July is a seasonally strong activation month.
MTD activations are up sharply month-on-month: 745 vs 429 over the same first-10-days of June (+316, +73.7%).
Yesterday's activations (9 Jul) were 75 vs 56 PY (+19, +33.9% YoY) and 64 MoM.
FYTD GTV (ex-GST) of $506,889 is up $10,950 YoY (+2.2%).
Sales (GA4) FYTD 561 vs 532 PY (+29, +5.5%); yesterday 61 vs 52 (+9, +17.3%).

⚠ What Needs Watching

Yesterday's GTV was $26,624 vs $45,680 PY (−41.7%). Single-day invoice runs swing widely with billing timing, so one low day is not a trend.
Yesterday derived disconnections are negative (CY -199, PY -600) — a data-freshness artefact: overnight BigQuery invoice data pushed TCC above PTCC + activations. Treated as neutral, not a win. True figures pending the SQL Server source.
MTD disconnections (28) are a floor only — the 45-day churn-confirmation lag means July churn is largely not yet visible; not comparable to PY 190 yet.
Silver/Gold tiers are shrinking as the base migrates to Gold+ (now the largest tier by TCC). Worth monitoring blended ARPU as the mix shifts.

Yesterday — 10 Jul (CY activations reflect LAD 9 Jul)

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	61	52	+9	+17.3%	53	+8	+15.1%
Activations (CY reflects LAD 9 Jul)	75	56	+19	+33.9%	64	+11	+17.2%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾	-199	-600	+401	+66.8%	0	N/A	N/A
GTV (ex-GST)	$26,624	$45,680	-19,056	-41.7%	$0	+26,624	N/A
TCC (end of period — 10 Jul)	21,312	18,722	+2,590	+13.8%	20,648	+664	+3.2%
PTCC (prev day published — 9 Jul) ⁽⁵⁾	21,038	18,066	+2,972	+16.5%	20,584	+454	+2.2%

Plans activated — all plans (LAD 9 Jul, YoY)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	56	0	+56	new
Gold MTM	9	19	-10	-52.6%
Silver MTM	8	28	-20	-71.4%
Bronze MTM	1	9	-8	-88.9%
Platinum MTM	1	0	+1	new
Total	75	56	+19	+33.9%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 75 + 21038 − 21312 = -199. PY: 56 + 18066 − 18722 = -600. MoM: 64 + 20584 − 20648 = 0. A negative result means BigQuery invoice data arrived overnight so TCC_EOP exceeds PTCC + activations — a data-freshness artefact (shown grey, not a win). PTCC (CY) from Google Sheet; PTCC (PY/MoM) from BigQuery (settled). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1; historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date — 1–10 Jul

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	561	532	+29	+5.5%	445	+116	+26.1%
Activations	745	527	+218	+41.4%	429	+316	+73.7%
Disconnections ⚠ floor (45-day lag)	28	190	-162	-85.3%	293	-265	-90.4%
GTV (ex-GST)	$506,889	$495,939	+10,950	+2.2%	$492,349	+14,540	+3.0%
TCC (end of period)	21,312	18,722	+2,590	+13.8%	20,648	+664	+3.2%

Plans activated — all plans (MTD, YoY)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	541	0	+541	new
Gold MTM	105	176	-71	-40.3%
Silver MTM	40	240	-200	-83.3%
Bronze MTM	33	92	-59	-64.1%
Platinum MTM	16	11	+5	+45.5%
Diamond MTM	10	8	+2	+25.0%
Total	745	527	+218	+41.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn with a 45-day confirmation lag (recent periods are a floor).

Financial Year to Date — 1 Jul–10 Jul

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	561	532	+29	+5.5%
Activations	745	527	+218	+41.4%
Disconnections ⚠ floor (45-day lag)	28	190	-162	-85.3%
GTV (ex-GST)	$506,889	$495,939	+10,950	+2.2%
TCC (end of period)	21,312	18,722	+2,590	+13.8%

Plans activated — all plans (FYTD, YoY)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	541	0	+541	new
Gold MTM	105	176	-71	-40.3%
Silver MTM	40	240	-200	-83.3%
Bronze MTM	33	92	-59	-64.1%
Platinum MTM	16	11	+5	+45.5%
Diamond MTM	10	8	+2	+25.0%
Total	745	527	+218	+41.4%

TCC + GTV (ex-GST) — Monthly

Blue line = end-of-month TCC (orange = today). Green bars = monthly GTV ex-GST (orange = July MTD). * Mar-25 GTV substituted with Apr-25 full-month value ($1.24M) to remove the March 2025 bulk-rebill anomaly (raw ~$21.3M).

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

Last 36 months. Current month (amber) is partial. Source: BigQuery.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date. Source: BigQuery.

D · Monthly Activations by Plan Tier

Stacked activations by tier, last 36 months. Source: BigQuery.

E · TCC by Plan Tier

Stacked TCC (NIC + PIC) by tier, 36 month-ends + today. Source: BigQuery.

Kogan Internet — Daily Performance Report