Kogan Internet — Daily Performance Report

Report date (Yesterday): Tue 06 Oct 2026 · Generated Wed 07 Oct 2026 (Melbourne) · Deploy: ✓ Deployed via sandbox · kogan-internet-report.pages.dev

Performance Summary

⚠ Data freshness: BigQuery's latest activation date (LAD) and latest invoice date are both 05 Oct — nothing dated 06 Oct has loaded yet (activations normally lag 1 day; no invoices were issued on 06 Oct 2025 either, so the invoice gap may be billing-cycle timing). Consequently TCC as at 06 Oct computes to 23,593, identical to the 05 Oct figure, and yesterday's derived disconnections are not meaningful. Invoice-load check: 05 Oct has 1,690 invoices vs 2,609 on 05 Sep (65% — above the 50% partial-load threshold, not flagged as partial). CY MTD/FYTD activations run to 05 Oct while PY/MoM periods include the 6th.
TCC (end of period) ⚠
23,593
+15.0% YoY-1.5% MoM
FYTD Activations
6,131
+51.5% YoY
FYTD Sales (GA4)
6,012
+61.9% YoY
FYTD GTV (ex-GST)
$5.35M
+19.4% YoY
MTD Activations
294
+44.1% YoY-28.1% MoM
MTD GTV (ex-GST)
$265.6K
-7.4% YoY-47.1% MoM
FYTD Revenue (ex-GST)
$4.94M
+18.1% YoY
FYTD GP (ex-GST)
$891.9K
+1.1% YoY18.0% margin

Revenue & GP (ex-GST) vs same period last year

PeriodCY RevenuePY RevenueRev YoY %CY GPPY GPGP YoY ΔGP YoY %GP margin CY / PY
Yesterday — Tue 06 Oct 2026 vs Mon 06 Oct 2025 (no invoices either day)$0$0N/A$0$0$0N/A— / —
MTD — 01–06 Oct 2026 vs 01–06 Oct 2025$249,437$270,695-7.9%$41,593$54,250-$12,657-23.3%16.7% / 20.0%
FYTD — 01 Jul–06 Oct 2026 vs 01 Jul–06 Oct 2025$4,942,586$4,185,965+18.1%$891,926$882,592+$9,334+1.1%18.0% / 21.1%

Revenue = SUM(InvoiceExGST + AdjustmentTotal). GP = Revenue − nbn wholesale cost per invoice, floored at $0. Yesterday and MTD comparisons are sensitive to billing-cycle timing.

✓ What's Working Well

  • FYTD activations 6,131 vs 4,047 PY (+2,084, +51.5%); FYTD GA4 sales 6,012 vs 3,714 (+2,298, +61.9%).
  • FYTD GTV (ex-GST) $5.35M vs $4.48M PY (+$869,362, +19.4%); FYTD Revenue $4.94M vs $4.19M PY (+18.1%).
  • Yesterday (Tue 06 Oct): GA4 sales 63 vs 34 PY (+29, +85.3%); activations (LAD 05 Oct) 35 vs 32 PY (+3, +9.4%).
  • MTD GA4 sales 342 vs 188 PY (+154, +81.9%); MTD activations 294 vs 204 PY (+90, +44.1%) — even though CY does not yet include any 06 Oct activations.
  • Gold+ MTM keeps driving the mix: 4,464 FYTD activations (73% of total) vs 341 PY; MTD 220 vs 110 PY (+100.0%).
  • TCC base well up YoY: 23,593 vs 20,518 PY (+3,075, +15.0%); Sep month-end TCC of 24,703 remains the record high.

⚠ What Needs Watching

  • BigQuery has no 06 Oct data yet: LAD is 05 Oct and the latest invoice date is 05 Oct, so TCC as at 06 Oct is unchanged at 23,593 (same as the 05 Oct figure published yesterday). Yesterday's derived disconnections are therefore not meaningful: CY = 35 + 23,593 − 23,593 = 35 (shown grey); MoM = -708 is a negative artefact (06 Sep's 2,088-invoice batch entering the window).
  • No invoices dated 06 Oct (06 Oct 2025 also had none, so likely billing-cycle timing) — yesterday's GTV / Revenue / GP show $0 vs $169,107 GTV on 06 Sep. MoM deltas for yesterday's financials are shown in grey.
  • TCC -1.5% MoM (23,593 vs 23,950 at 06 Sep) and below the 30 Sep record of 24,703: the trailing-month invoice window lost 05 Sep's 2,609 invoices while 05 Oct had 1,690 (65% — above the 50% partial-load threshold). Likely billing-cycle timing; watch the next reading.
  • GP is flat despite revenue growth: FYTD GP $891.9K vs $882.6K PY (+1.1%) while Revenue is +18.1%; GP margin 18.0% vs 21.1% PY. Drivers: intro-priced Gold+, the 1 Jul nbn wholesale rise (+2.6–5.0%) and growing adjustments.
  • FYTD adjustments -$403,846 (7.6% of GTV) vs -$291,106 PY (6.5%), so revenue grows slower than GTV (+18.1% vs +19.4%).
  • MTD GTV $265.6K vs $286.7K PY (-7.4%) and $501.9K MoM (-47.1% — the MoM period includes 06 Sep's $169K billing day); MTD GP $41.6K vs $54.2K PY (-23.3%), margin 16.7% vs 20.0%.
  • MTD activations -28.1% MoM (294 vs 409 for 01–06 Sep) and GA4 sales -36.0% MoM (342 vs 534); early September was unusually strong (record 2,101-sale month), and CY MTD activations exclude 06 Oct while PY/MoM include it.
  • FYTD invoice-cycle disconnections 2,549 vs 2,218 PY (+14.9%) on a much larger base; a floor figure given the 45-day lag.

Yesterday — Tue 06 Oct 2026

⚠ Data freshness: BigQuery's latest activation date (LAD) and latest invoice date are both 05 Oct — nothing dated 06 Oct has loaded yet (activations normally lag 1 day; no invoices were issued on 06 Oct 2025 either, so the invoice gap may be billing-cycle timing). Consequently TCC as at 06 Oct computes to 23,593, identical to the 05 Oct figure, and yesterday's derived disconnections are not meaningful. Invoice-load check: 05 Oct has 1,690 invoices vs 2,609 on 05 Sep (65% — above the 50% partial-load threshold, not flagged as partial). CY MTD/FYTD activations run to 05 Oct while PY/MoM periods include the 6th.
YoY (CY vs PY)   MoM (CY vs same period prior month)

PY = Mon 06 Oct 2025 · MoM = Sun 06 Sep 2026

MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾6334+29+85.3%89-26-29.2%
Activations35
(CY reflects LAD 05 Oct)
32+3+9.4%42-7-16.7%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾35
⚠ not meaningful — no 06 Oct data loaded
0+35N/A-708+743-104.9%
GTV (ex-GST)$0
no invoices dated 06 Oct
$0$0N/A$169,107-$169,107-100.0%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$0$0$0N/A$144,770-$144,770-100.0%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$0$0$0N/A$27,401-$27,401-100.0%
GP margin (GP ÷ Revenue)————18.9%——
TCC (end of period — 06 Oct) ⚠ see caveat23,59320,518+3,075+15.0%23,950-357-1.5%
PTCC (previous day's published TCC — 05 Oct) ⁽⁵⁾23,59320,486+3,107+15.2%23,200+393+1.7%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,427 CY vs 6,819 PY invoices floored). No invoices with unknown cost (tier 'Other' or pre-FY26) in any period. Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) from fct_kogan_nbn_invoices by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 35 + 23,593 − 23,593 = 35. PY: 32 + 20,486 − 20,518 = 0. MoM: 42 + 23,200 − 23,950 = -708. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). A negative result (MoM today) indicates invoice data arriving such that TCC_EOP exceeds PTCC + activations — a data-freshness artefact, shown in grey. Today's CY figure is also grey: no 06 Oct invoices or activations have loaded, so TCC_EOP equals PTCC and the result is just the LAD activation count. PY base is 0, so YoY % is N/A.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs, row 5/10/2026 = 23,593). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2215+7+46.7%
Bronze MTM64+2+50.0%
Gold MTM550+0.0%
Silver MTM18-7-87.5%
Diamond MTM10+1new
Total3532+3+9.4%

CY plan breakdown reflects LAD 05 Oct; PY = 06 Oct 2025.

Month to Date — 01–06 Oct 2026

⚠ Data freshness: BigQuery's latest activation date (LAD) and latest invoice date are both 05 Oct — nothing dated 06 Oct has loaded yet (activations normally lag 1 day; no invoices were issued on 06 Oct 2025 either, so the invoice gap may be billing-cycle timing). Consequently TCC as at 06 Oct computes to 23,593, identical to the 05 Oct figure, and yesterday's derived disconnections are not meaningful. Invoice-load check: 05 Oct has 1,690 invoices vs 2,609 on 05 Sep (65% — above the 50% partial-load threshold, not flagged as partial). CY MTD/FYTD activations run to 05 Oct while PY/MoM periods include the 6th.
YoY (CY vs PY)   MoM (CY vs same period prior month)

PY = 01–06 Oct 2025 · MoM = 01–06 Sep 2026

MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾342188+154+81.9%534-192-36.0%
Activations294204+90+44.1%409-115-28.1%
Disconnections ⚠ floor (45-day lag)061-61-100.0%52-52-100.0%
GTV (ex-GST)$265,625$286,705-$21,080-7.4%$501,892-$236,267-47.1%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$249,437$270,695-$21,258-7.9%$453,957-$204,520-45.1%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$41,593$54,250-$12,657-23.3%$77,996-$36,403-46.7%
GP margin (GP ÷ Revenue)16.7%20.0%-3.4 pp—17.2%-0.5 pp—
TCC (end of period) ⚠ see caveat23,59320,518+3,075+15.0%23,950-357-1.5%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,427 CY vs 6,819 PY invoices floored). No invoices with unknown cost (tier 'Other' or pre-FY26) in any period. Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) from fct_kogan_nbn_invoices by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

Disconnections (MTD/FYTD) = invoice-cycle churn: a customer's invoice with no follow-up within 45 days, attributed to invoice date + 35 days. Recent periods are a floor until the 45-day window closes.

MTD CY disconnections are 0 because the 45-day window has not closed for any event attributable to October yet (shown grey).

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM220110+110+100.0%
Gold MTM3424+10+41.7%
Bronze MTM1624-8-33.3%
Silver MTM1140-29-72.5%
Platinum MTM72+5+250.0%
Diamond MTM64+2+50.0%
Total294204+90+44.1%

Financial Year to Date — 01 Jul – 06 Oct 2026

PY = 01 Jul – 06 Oct 2025

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾6,0123,714+2,298+61.9%
Activations6,1314,047+2,084+51.5%
Disconnections ⚠ floor (45-day lag)2,5492,218+331+14.9%
GTV (ex-GST)$5,346,432$4,477,071+$869,362+19.4%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$4,942,586$4,185,965+$756,621+18.1%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$891,926$882,592+$9,334+1.1%
GP margin (GP ÷ Revenue)18.0%21.1%-3.0 pp—
TCC (end of period) ⚠ see caveat23,59320,518+3,075+15.0%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,427 CY vs 6,819 PY invoices floored). No invoices with unknown cost (tier 'Other' or pre-FY26) in any period. Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) from fct_kogan_nbn_invoices by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

Disconnections (MTD/FYTD) = invoice-cycle churn: a customer's invoice with no follow-up within 45 days, attributed to invoice date + 35 days. Recent periods are a floor until the 45-day window closes.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,464341+4,123+1209.1%
Gold MTM8811,260-379-30.1%
Silver MTM3251,695-1,370-80.8%
Bronze MTM272632-360-57.0%
Platinum MTM10065+35+53.8%
Diamond MTM8953+36+67.9%
Gold M2M01-1−100.0%
Total6,1314,047+2,084+51.5%

TCC + GTV — monthly since Jun 2023

Blue line = end-of-month TCC (left axis); green bars = monthly GTV ex-GST (right axis). Final point (orange) = today: TCC as at 07 Oct (23,593; see data-freshness caveat) and October month-to-date GTV ($265,625).
* Mar 25: raw GTV $21,255,577 reflects a bulk-rebill event; substituted with Apr 2025 full-month GTV ($1,239,536) for a like-for-like view.

3-Year Trends

A) Monthly Sales (GA4)

36/37 months populated · Nov 2023+ from real GA4 (no BigQuery estimates remain). Current month (amber) is GA4 MTD (01–06 Oct). Oct 2023 pre-dates GA4 ecommerce tracking.

B) Monthly Connections (Activations)

Source: BigQuery NbnActivationDate. Current month (amber) is MTD (data to 05 Oct); first month (Oct 2023) is partial (window starts 07 Oct 2023).

C) Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D) Monthly Activations by Plan Tier

Stacked by tier (ProductName normalised). Gold+ launched Sep 2025.

E) TCC by Plan Tier

Stacked area · NIC+PIC membership per month-end, tier = customer's most recent plan. Final point = today (07 Oct). A handful of legacy 'Other' plans (≤29) are excluded.