Reference date 17 Sep 2026 · generated 18 Sep 2026 · Sales from GA4 · Activations, disconnections, GTV and TCC from BigQuery
Reference date 17 Sep 2026 · generated 18 Sep 2026 (Australia/Melbourne)
| Metric | CY17 Sep 2026 | PY17 Sep 2025 | YoY Δ | YoY % | MoM17 Aug 2026 | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 70 | 38 | +32 | +84.2% | 75 | −5 | -6.7% |
| Activations | 74(CY reflects LAD 16 Sep) | 15 | +59 | +393.3% | 57 | +17 | +29.8% |
| Disconnections ⁽ᵃ⁾(Activations + PTCC − TCC) | -1,010 | 0 | −1,010 | N/A | 118 | −1,128 | -955.9% |
| GTV (ex-GST) | $82,967 | $0 | +$82,967 | N/A | $126,941 | −$43,974 | -34.6% |
| TCC (end of period — 17 Sep) | 25,336 | 20,433 | +4,903 | +24.0% | 22,955 | +2,381 | +10.4% |
| PTCC (previous day's published TCC — 16 Sep) ⁽⁵⁾ | 24,252 | 20,418 | +3,834 | +18.8% | 23,016 | +1,236 | +5.4% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 58 | 7 | +51 | +728.6% |
| Gold MTM | 9 | 2 | +7 | +350.0% |
| Bronze MTM | 4 | 1 | +3 | +300.0% |
| Silver MTM | 2 | 4 | −2 | -50.0% |
| Platinum MTM | 1 | 1 | +0 | +0.0% |
| Total | 74 | 15 | +59 | +393.3% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 74 + 24,252 − 25,336 = -1,010. PY: 15 + 20,418 − 20,433 = 0. MoM: 57 + 23,016 − 22,955 = 118. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey so it is never coloured as a win. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day’s published TCC, loaded from the TCC Calc Google Sheet. PTCC_PY and PTCC_MoM are computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled, so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
Activations lag: NbnActivationDate carries a 1-day data lag, so yesterday’s CY activations use the Latest Activation Date (16 Sep 2026). PY and MoM use their calendar dates. Where a base period is 0, the percentage is shown as N/A.
| Metric | CY1–17 Sep 2026 | PY1–17 Sep 2025 | YoY Δ | YoY % | MoM1–17 Aug 2026 | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 1,396 | 359 | +1,037 | +288.9% | 956 | +440 | +46.0% |
| Activations | 1,163 | 351 | +812 | +231.3% | 1,012 | +151 | +14.9% |
| Disconnections⚠ floor (45-day lag) | 129 | 376 | −247 | -65.7% | 553 | −424 | -76.7% |
| GTV (ex-GST) | $1,126,473 | $817,383 | +$309,090 | +37.8% | $1,102,580 | +$23,893 | +2.2% |
| TCC (end of period) | 25,336 | 20,433 | +4,903 | +24.0% | 22,955 | +2,381 | +10.4% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 854 | 24 | +830 | +3458.3% |
| Gold MTM | 169 | 124 | +45 | +36.3% |
| Silver MTM | 59 | 138 | −79 | -57.2% |
| Bronze MTM | 46 | 53 | −7 | -13.2% |
| Diamond MTM | 20 | 8 | +12 | +150.0% |
| Platinum MTM | 15 | 4 | +11 | +275.0% |
| Total | 1,163 | 351 | +812 | +231.3% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn: a customer’s last invoice with no follow-up within 45 days, attributed to invoice date + 35 days. Because the method needs 45 days to confirm an event, recent periods are a floor and will rise as the window settles.
⁽⁴⁾ GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to ~$21.26M. No prior-year period in this report covers March 2025, so no adjustment was applied to these tables this run. The TCC + GTV chart substitutes April 2025 for the March 2025 bar.
| Metric | CY1 Jul – 17 Sep 2026 | PY1 Jul – 17 Sep 2025 | YoY Δ | YoY % |
|---|---|---|---|---|
| Sales (GA4) ⁽³⁾ | 4,965 | 3,107 | +1,858 | +59.8% |
| Activations | 5,008 | 3,422 | +1,586 | +46.3% |
| Disconnections⚠ floor (45-day lag) | 1,924 | 1,816 | +108 | +5.9% |
| GTV (ex-GST) | $4,412,078 | $3,596,563 | +$815,515 | +22.7% |
| TCC (end of period) | 25,336 | 20,433 | +4,903 | +24.0% |
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 3,638 | 24 | +3,614 | +15058.3% |
| Gold MTM | 732 | 1,171 | −439 | -37.5% |
| Silver MTM | 267 | 1,561 | −1,294 | -82.9% |
| Bronze MTM | 219 | 559 | −340 | -60.8% |
| Platinum MTM | 82 | 60 | +22 | +36.7% |
| Diamond MTM | 70 | 46 | +24 | +52.2% |
| Gold M2M | 0 | 1 | −1 | −100.0% |
| Total | 5,008 | 3,422 | +1,586 | +46.3% |
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn: a customer’s last invoice with no follow-up within 45 days, attributed to invoice date + 35 days. Because the method needs 45 days to confirm an event, recent periods are a floor and will rise as the window settles.
⁽⁴⁾ GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to ~$21.26M. No prior-year period in this report covers March 2025, so no adjustment was applied to these tables this run. The TCC + GTV chart substitutes April 2025 for the March 2025 bar.
End-of-month Total Connected Customers (blue line, left axis) against monthly GTV ex-GST (green bars, right axis). The final point is today, 18 Sep 2026, shown in amber — its GTV bar is month-to-date only.
* March 2025 GTV is substituted with April 2025’s full-month figure ($1,239,536). The raw March 2025 value of $21,255,577 reflects a one-off bulk-rebill event and would otherwise flatten the entire series.
35/37 months populated · Nov 2023 onwards from real GA4. Sep–Oct 2023 predate GA4 ecommerce tracking and stay blank. Current month (amber) is GA4 month-to-date through 17 Sep 2026.
Tiers derived from each customer’s most recent product. "Other" (currently 18 customers) is excluded from the tier charts. The final point on each chart is the current, in-progress period, shown in amber.