Kogan Internet — Daily Performance Report

Reporting date 23 Aug 2026 · generated 24 Aug 2026 (Australia/Melbourne)

Performance Summary

Kogan Internet — reporting date 23 Aug 2026 (generated 24 Aug 2026, Australia/Melbourne)
TCC — end of period
21,896
YoY +1,493 (+7.3%)MoM -320 (-1.4%)
as at 23 Aug 2026
FYTD Activations
3,337
YoY +436 (+15.0%)
1 Jul – 23 Aug
FYTD Sales (GA4)
3,142
YoY +547 (+21.1%)
items purchased
FYTD GTV (ex-GST)
$2,982,674
YoY +436,217 (+17.1%)
no Mar-25 anomaly in window
MTD Activations
1,305
YoY +196 (+17.7%)MoM -208 (-13.7%)
1 Aug – 23 Aug
MTD GTV (ex-GST)
$1,396,108
YoY +205,343 (+17.2%)MoM +5,655 (+0.4%)
invoice-issued basis

✓ What’s Working Well

  • FYTD Sales (GA4) 3,142 vs 2,595 LY — +547 items (+21.1%). Strongest headline number in the pack.
  • FYTD Activations 3,337 vs 2,901 LY — +436 (+15.0%), so the sales growth is converting through to connections.
  • FYTD GTV $2,982,674 vs $2,546,458 LY — +$436,217 (+17.1%). No March-2025 rebill anomaly in either window, so this is a clean like-for-like.
  • MTD Activations 1,305 vs 1,109 LY — +196 (+17.7%) with a week of August still to run.
  • MTD GTV $1,396,108 vs $1,190,765 LY — +$205,343 (+17.2%), and marginally ahead of July MTD (+$5,655, +0.4%).
  • TCC 21,896 vs 20,403 LY — +1,493 (+7.3%). The base is a year-on-year stronger book.
  • MTD Disconnections 375 vs 496 LY — -121 (-24.4%) fewer churn events on the invoice-cycle measure.
  • Gold+ is carrying the mix — 927 of 1,305 MTD activations (71%). The tier did not exist a year ago.

⚠ What Needs Watching

  • Yesterday’s derived disconnections (1,453) are not a real churn figure. The formula mixes two sources: PTCC 23,302 comes from the Google Sheet while TCC 21,896 comes from BigQuery, and on 22 Aug 2026 the two bases differ by 1,406. That gap, not customer loss, is essentially the whole number — it is shown in grey and should not be read as a churn event. PY and MoM both derive to 0, so the YoY and MoM cells are N/A.
  • MTD Activations are behind the same point in July — 1,305 vs 1,513 (-208, -13.7%). July was an exceptionally strong month (2,032 activations in full), so this is a step down from a high base rather than a decline against LY.
  • TCC is down month-on-month — 21,896 vs 22,216 at 23 Jul (-320, -1.4%), and down from the 31 Jul month-end peak of 22,428. Worth watching whether the July surge is retaining.
  • Silver and Gold are emptying out as Gold+ fills. MTD Silver 78 vs 495 LY (-84.2%) and Gold 200 vs 395 (-49.4%). Total volume is up, so this is mix shift rather than loss — but the revenue-per-connection mix is changing and is worth tracking deliberately.
  • Yesterday GTV is $0 on all three comparisons. No invoices were issued on 23 Aug 2026, 23 Aug 2025 or 23 Jul 2026 — billing runs in batches (the 22 Aug 2026 run covered 528 invoices for $37,990). Not a revenue miss; the daily GTV row is simply uninformative on non-billing days.
  • MTD and FYTD disconnections are a floor, not a total. The invoice-cycle measure needs 45 days to confirm a churn event, so recent weeks are structurally understated. The MoM improvement (375 vs 700) is largely that lag and should not be read as a -46.4% reduction in churn.
  • Yesterday’s activations use LAD 22 Aug 2026, not 23 Aug 2026. NbnActivationDate carries a one-day load lag, so the CY activation and plan-mix cells on the Yesterday tab describe 22 Aug 2026.
  • State files were rebuilt from scratch this run. The sandbox’s /sessions disk was full, so the persistent Scheduled folder could not be created and both monthly-sales state files were absent. Chart A was re-bootstrapped: 34 of 37 months populated, of which 32 are BigQuery×0.93 estimates pending GA4 backfill (2023-11 was backfilled with real GA4 today).

Yesterday — 23 Aug 2026

CY 23 Aug 2026 · PY 23 Aug 2025 · MoM 23 Jul 2026
YoY MoM
MetricCYPYYoY ΔYoY %MoM
23 Jul		MoM ΔMoM %
Sales (GA4) ⁽³⁾4816+32+200.0%65-17-26.2%
Activations47
(CY reflects LAD 22 Aug)
9+38+422.2%95-48-50.5%
Disconnections
Activations + PTCC − TCC ⁽ᵃ⁾
1,4530+1,453N/A0+1,453N/A
GTV (ex-GST)$0
(no invoices issued on this date)
$0$0N/A$0$0N/A
TCC (end of period — 23 Aug)21,89620,403+1,493+7.3%22,216-320-1.4%
PTCC (previous day’s published TCC — 22 Aug) ⁽⁵⁾23,30220,394+2,908+14.3%22,121+1,181+5.3%

Plans activated — all plans

CY column reflects LAD 22 Aug 2026 (one-day activation-data lag); PY reflects 23 Aug 2025.
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM400+40new
Gold MTM54+1+25.0%
Bronze MTM1100.0%
Silver MTM13-2-66.7%
Platinum MTM01-1−100.0%
Total479+38+422.2%
3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
a Disconnections derived formula: Activations + PTCC − TCC. CY: 47 + 23,302 − 21,896 = 1,453. PY: 9 + 20,394 − 20,403 = 0. MoM: 95 + 22,121 − 22,216 = 0. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery. The CY result is a source-basis artefact, not churn: the sheet’s TCC for 22 Aug 2026 (23,302) sits 1,406 above BigQuery’s TCC for the same date (21,896), and that gap flows straight into the formula. It is rendered in neutral grey so it is never read as a win or a loss. True figures pending the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
5 PTCC_CY = previous day’s published TCC, read from the TCC Calc Google Sheet (row 22 Aug 2026 = 23,302). PTCC_PY and PTCC_MoM are computed from BigQuery at report_date 22 Aug 2025 and 22 Jul 2026 respectively (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1 Aug to 23 Aug 2026

CY 1 Aug–23 Aug · PY 1 Aug–23 Aug 2025 · MoM 1 Jul–23 Jul 2026
YoY MoM
MetricCYPYYoY ΔYoY %MoM
1 Jul–23 Jul		MoM ΔMoM %
Sales (GA4) ⁽³⁾1,314955+359+37.6%1,330-16-1.2%
Activations1,3051,109+196+17.7%1,513-208-13.7%
Disconnections
⚠ floor (45-day lag)
375496-121-24.4%700-325-46.4%
GTV (ex-GST)$1,396,108$1,190,765+$205,343+17.2%$1,390,453+$5,655+0.4%
TCC (end of period)21,89620,403+1,493+7.3%22,216-320-1.4%

Plans activated — all plans

Calendar month-to-date, both years.
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM9270+927new
Gold MTM200395-195-49.4%
Silver MTM78495-417-84.2%
Bronze MTM72181-109-60.2%
Platinum MTM1924-5-20.8%
Diamond MTM914-5-35.7%
Total1,3051,109+196+17.7%
3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
4 GTV anomaly adjustment (Mar-2025 bulk rebill) was not required this run — neither PY window (1 Aug–23 Aug or 1 Jul–23 Aug 2025) contains March 2025.

Financial year to date — 1 Jul to 23 Aug 2026

CY 1 Jul–23 Aug · PY 1 Jul–23 Aug 2025 (no MoM on FYTD)
MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾3,1422,595+547+21.1%
Activations3,3372,901+436+15.0%
Disconnections
⚠ floor (45-day lag)
1,2871,240+47+3.8%
GTV (ex-GST)$2,982,674$2,546,458+$436,217+17.1%
TCC (end of period)21,89620,403+1,493+7.3%

Plans activated — all plans

FY26/27 to date vs the same window of FY25/26.
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,3970+2,397new
Gold MTM491997-506-50.8%
Silver MTM1871,344-1,157-86.1%
Bronze MTM158472-314-66.5%
Platinum MTM6251+11+21.6%
Diamond MTM4236+6+16.7%
Gold M2M01-1−100.0%
Total3,3372,901+436+15.0%
3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
4 GTV anomaly adjustment (Mar-2025 bulk rebill) was not required this run — neither PY window (1 Aug–23 Aug or 1 Jul–23 Aug 2025) contains March 2025.

TCC + GTV

Month-end Total Connected Customers (line, left axis) and monthly GTV ex-GST (bars, right axis), Jun 2023 to today.
Final point/bar (amber) is today, 24 Aug 2026 — TCC as at 23 Aug 2026 and month-to-date GTV. Mar 25*: the raw March-2025 GTV of $21,255,577 reflects a one-off bulk-rebill event and has been substituted with the April-2025 full-month GTV ($1,239,536) so the trend stays readable.

3-Year Trends

Rolling 36 months. Current in-progress month/quarter shown in amber.

A — Monthly Sales (GA4)

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD. Hatched meaning: 32 months are still estimates — 2023-11 was backfilled with real GA4 (459 items) this run.

B — Monthly Connections (Activations)

C — Quarterly Connections (Activations)

D — Monthly Activations by Plan Tier

E — TCC by Plan Tier

Chart E uses the same NIC + PIC formula as the TCC + GTV chart, split by each customer’s most recent plan. Final point is today.
Sales from GA4 (property p415250248). Activations, disconnections, GTV and TCC from BigQuery (kogan-analytics-prod.production_marts_verticals). PTCC from the TCC Calc Google Sheet.