Kogan Internet — Daily Performance Report

Reporting date: Saturday 19 July 2026 (yesterday) · Activations reflect LAD 18 Jul · FY2027 to date · Generated 20 Jul 2026
✓ Deployed via sandbox · 20 Jul 2026
TCC (end of period)
21,403
YoY +14.3%MoM +1.1%
FYTD Activations
1,211
YoY +10.5%
FYTD Sales (GA4)
1,050
YoY +2.6%
FYTD GTV (ex-GST)
$1,041,914
YoY +29.5%
MTD Activations
1,211
YoY +10.5%MoM +24.0%
MTD GTV (ex-GST)
$1,041,914
YoY +29.5%MoM +3.2%

✓ What's Working Well

  • TCC closed at 21,403, up 2,673 YoY (+14.3%) and +226 MoM (+1.1%) — the highest month-end level since Nov 2024.
  • MTD activations 1,211 vs 1,096 PY, +115 (+10.5% YoY); also +234 (+24.0%) vs the same 1–19 window last month.
  • FYTD GTV $1,041,914 vs $804,328 PY, +$237,585 (+29.5% YoY); MTD GTV +3.2% MoM.
  • Gold+ drove the mix — 870 of 1,211 MTD activations were Gold+ (0 a year ago), reflecting a successful tier migration.
  • Yesterday activations 48 vs 41 PY (+17.1% YoY); MTD sales (GA4) 1,050 vs 1,023 PY (+2.6%).

⚠ What Needs Watching

  • Yesterday's derived disconnections show 743, but this is inflated by a BigQuery data-freshness artefact: yesterday's published TCC (22,098) exceeds today's recomputed TCC (21,403) by 695. True daily churn is materially lower; awaiting the SQL Server source. PY and MoM derived disconnections are 0.
  • MTD invoice-cycle churn (290) is a floor — understated by the 45-day lag; the PY comparative (458) and prior-month (556) are more settled.
  • Yesterday GTV is $0 across CY/PY/MoM — 19 Jul 2026 is a Sunday with no invoices issued (normal billing-cycle effect, not a miss).
  • Silver-tier TCC continues its structural decline (8,153 vs 10,675 a year ago) as the base migrates to Gold+; expected, but worth monitoring for net retention.

Yesterday — 19 Jul 2026 vs 19 Jul 2025

YoYMoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾4732+15+46.9%56-9-16.1%
Activations48
(CY reflects LAD 18 Jul)
41+7+17.1%55-7-12.7%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
7430+743N/A0+743N/A
GTV (ex-GST)$0$0+$0N/A$0+$0N/A
TCC (end of period — 19 Jul)21,40318,730+2,673+14.3%21,177+226+1.1%
PTCC (previous day's published — 18 Jul) ⁽⁵⁾22,09818,689+3,409+18.2%21,122+976+4.6%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM250+25new
Gold MTM1218-6-33.3%
Diamond MTM40+4new
Platinum MTM31+2+200.0%
Silver MTM215-13-86.7%
Bronze MTM27-5-71.4%
Total4841+7+17.1%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 48 + 22098 − 21403 = 743. PY: 41 + 18689 − 18730 = 0. MoM: 55 + 21122 − 21177 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A large positive CY value this run reflects BigQuery TCC drift below the published PTCC (data-freshness), not real churn. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1–19 Jul 2026 vs 1–19 Jul 2025

YoYMoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾1,0501,023+27+2.6%1,054-4-0.4%
Activations1,2111,096+115+10.5%977+234+24.0%
Disconnections
⚠ floor (45-day lag)
290458-168-36.7%556-266-47.8%
GTV (ex-GST)$1,041,914$804,328+$237,585+29.5%$1,009,186+$32,727+3.2%
TCC (end of period)21,40318,730+2,673+14.3%21,177+226+1.1%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM8700+870new
Gold MTM172367-195-53.1%
Silver MTM68522-454-87.0%
Bronze MTM57172-115-66.9%
Platinum MTM2621+5+23.8%
Diamond MTM1814+4+28.6%
Total1,2111,096+115+10.5%
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. Disconnections (MTD/FYTD) use invoice-cycle churn with a 45-day lag — the current-period figure is a floor and will rise as invoices settle.

Financial year to date — 1–19 Jul 2026 vs 1–19 Jul 2025

FY has just started; FYTD equals MTD this month.
MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾1,0501,023+27+2.6%
Activations1,2111,096+115+10.5%
Disconnections
⚠ floor (45-day lag)
290458-168-36.7%
GTV (ex-GST)$1,041,914$804,328+$237,585+29.5%
TCC (end of period)21,40318,730+2,673+14.3%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM8700+870new
Gold MTM172367-195-53.1%
Silver MTM68522-454-87.0%
Bronze MTM57172-115-66.9%
Platinum MTM2621+5+23.8%
Diamond MTM1814+4+28.6%
Total1,2111,096+115+10.5%
⁽³⁾ Sales from GA4. All other metrics from BigQuery. FYTD tab shows YoY only.

TCC & monthly GTV (ex-GST)

Blue line = end-of-month TCC (today's point in orange). Green bars = monthly GTV ex-GST (current month = MTD, orange). Mar 2025 (*) substituted with Apr 2025 full-month GTV to remove the bulk-rebill anomaly (raw ~$21.3M).

Monthly Sales (GA4) — last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

Monthly Connections (Activations)

Current month (amber) is month-to-date. Source: BigQuery.

Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

Monthly Activations by Plan Tier

Stacked by tier. Source: BigQuery.

TCC by Plan Tier

Stacked area (NIC+PIC). 36 month-ends + today. Source: BigQuery.