Kogan Internet — Daily Performance Report

Reference date (Yesterday): 05 Sep 2026 · Generated 2026-09-06 (Melbourne) · TCC 23,063 · FYTD Activations 4,107

Performance Summary — 05 Sep 2026

TCC (end of period)
23,063
+12.9% YoY+4.3% MoM
FYTD Activations
4,107
+28.5% YoY
FYTD Sales (GA4)
4,014
+40.8% YoY
FYTD GTV (ex-GST) ⁽⁴⁾
$3,414,970
+11.3% YoY
MTD Activations
262
+109.6% YoY-26.2% MoM
MTD GTV (ex-GST)
$129,365
-55.2% YoY-62.6% MoM

✓ What's Working Well

  • FYTD Activations 4,107 vs 3,196 — +911 (+28.5% YoY): FY27 is tracking well ahead of FY26 through the first 9½ weeks.
  • FYTD Sales (GA4) 4,014 vs 2,850 — +1,164 (+40.8% YoY); MTD Sales 445 vs 102 (+336.3% YoY, +64.8% MoM).
  • FYTD GTV $3,414,970 vs $3,068,106 — +$346,864 (+11.3% YoY): revenue growth is following the larger customer base.
  • TCC 23,063 — +2,628 YoY (+12.9%) and +959 MoM (+4.3%); August closed at a record 23,456.
  • MTD Activations 262 vs 125 — +137 (+109.6% YoY); Yesterday 76 (data date 04 Sep) vs 27 PY (+181.5% YoY).
  • Gold+ remains the engine — 190 of 262 MTD activations (73%) and 2,974 of 4,107 FYTD (72%); Gold+ TCC is now 7,374, the largest tier.

⚠ What Needs Watching

  • MTD Activations down MoM — 262 vs 355 for 1–5 Aug (−93, -26.2%); yesterday 76 vs 81 MoM (-6.2%). Early August was unusually strong, but the run-rate is worth watching.
  • MTD GTV appears down ($129,365 vs $288,926 PY, -55.2%; -62.6% MoM) — a billing-cycle timing artefact: invoices for 05 Sep 2026 have not yet loaded (Yesterday GTV = $0; latest invoice date 04 Sep), so CY covers 4 billed days vs 5. FYTD GTV is +11.3% YoY.
  • TCC has drifted down for four days — 23,534 (2 Sep) → 23,376 → 23,158 → 23,063. Derived disconnections yesterday 171 vs 59 PY and 117 MoM. Part of this is data freshness (the trailing-month invoice window shortens while 05 Sep 2026 invoices are outstanding) and should revise once they land; if not, churn needs a closer look.
  • FYTD Disconnections (floor) 1,745 vs 1,490 — +255 (+17.1% YoY). Higher in absolute terms on a ~13% larger base; the 45-day-lag floor means recent weeks are under-counted.
  • Entry-tier intake keeps shrinking — Silver 11 vs 57 PY MTD and 219 vs 1,480 FYTD (−85%); Bronze 184 vs 523 FYTD. Expected under the Gold+ repositioning, but it narrows the acquisition funnel at the low end.
  • Yesterday derived disconnections caveat — CY/PY/MoM values use Activations + PTCC − TCC and carry a data-freshness caveat pending the SQL Server source; PTCC_CY loaded from the Google Sheet (row 04 Sep 2026 = 23,158).
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ PY GTV is adjusted for the March-2025 bulk-rebill anomaly whenever a PY period includes March 2025 (raw − Mar-25 + Apr-25). None of the current PY periods include March 2025, so no adjustment was applied this run.

Yesterday — 05 Sep 2026 (activations CY data date 04 Sep)

★ Sales from GA4 · All other metrics from BigQuery
YoY    MoM
MetricCY
05 Sep 2026		PY
05 Sep 2025		YoY ΔYoY %MoM
05 Aug 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾6920+49+245.0%65+4+6.2%
Activations76 (CY reflects LAD 04 Sep)27+49+181.5%81−5-6.2%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾17159+112+189.8%117+54+46.2%
GTV (ex-GST)$0 (invoices not yet loaded)$68,880−$68,880-100.0%$198,918−$198,918-100.0%
TCC (end of period — 05 Sep) ⁽⁵⁾23,06320,435+2,628+12.9%22,104+959+4.3%
PTCC (previous day's published TCC — 04 Sep) ⁽⁵⁾23,15820,467+2,691+13.1%22,140+1,018+4.6%

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM580+58new
Gold MTM108+2+25.0%
Silver MTM413−9-69.2%
Bronze MTM33+0+0.0%
Diamond MTM12−1-50.0%
Platinum MTM01−1−100.0%
Total7627+49+181.5%
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 76 + 23158 − 23063 = 171. PY: 27 + 20467 − 20435 = 59. MoM: 81 + 22140 − 22104 = 117. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (rendered grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date — 01 Sep → 05 Sep 2026

★ Sales from GA4 · All other metrics from BigQuery
YoY    MoM
MetricCY
01–05 Sep 2026		PY
01–05 Sep 2025		YoY ΔYoY %MoM
01–05 Aug 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾445102+343+336.3%270+175+64.8%
Activations262125+137+109.6%355−93-26.2%
Disconnections ⚠ floor (45-day lag)050−50-100.0%52−52-100.0%
GTV (ex-GST)$129,365$288,926−$159,561-55.2%$345,906−$216,541-62.6%
TCC (end of period)23,06320,435+2,628+12.9%22,104+959+4.3%

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1900+190new
Gold MTM4245−3-6.7%
Bronze MTM1117−6-35.3%
Silver MTM1157−46-80.7%
Diamond MTM55+0+0.0%
Platinum MTM31+2+200.0%
Total262125+137+109.6%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn with a 45-day-lag floor — recent periods are under-counted until the lag elapses. MTD GTV CY excludes 05 Sep 2026 invoices (not yet loaded).

Financial Year to Date — 01 Jul → 05 Sep 2026

★ Sales from GA4 · All other metrics from BigQuery
MetricCY
FY27: 01 Jul – 05 Sep 2026		PY
FY26: 01 Jul – 05 Sep 2025		YoY ΔYoY %
Sales (GA4) ⁽³⁾4,0142,850+1,164+40.8%
Activations4,1073,196+911+28.5%
Disconnections ⚠ floor (45-day lag)1,7451,490+255+17.1%
GTV (ex-GST)$3,414,970$3,068,106+$346,864+11.3%
TCC (end of period)23,06320,435+2,628+12.9%

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,9740+2,974new
Gold MTM6051,092−487-44.6%
Silver MTM2191,480−1,261-85.2%
Bronze MTM184523−339-64.8%
Platinum MTM7057+13+22.8%
Diamond MTM5543+12+27.9%
Gold M2M01−1−100.0%
Total4,1073,196+911+28.5%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ PY GTV is adjusted for the March-2025 bulk-rebill anomaly whenever a PY period includes March 2025 (raw − Mar-25 + Apr-25). None of the current PY periods include March 2025, so no adjustment was applied this run.
Disconnections use invoice-cycle churn with a 45-day-lag floor.

TCC (end of month) + Monthly GTV (ex-GST)

Blue line = end-of-month TCC (orange point = today, TCC 23,063). Green bars = monthly GTV ex-GST (orange = September month-to-date). *Mar-25 GTV substituted with the Apr-25 full-month value ($1,239,536) to remove the March-2025 bulk-rebill anomaly (raw ≈ $21.3M).

3-Year Trends

A · Monthly Sales (GA4)

35/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (all months are now real GA4). Current month (amber) is GA4 MTD. GA4 ecommerce was not live before Nov 2023.

B · Monthly Connections (Activations)

Current month (amber) is partial. Source: BigQuery.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched Sep 2025 and is now the dominant tier.

E · TCC by Plan Tier

Stacked TCC (NIC + PIC) by tier at each month-end plus today. Customers with an unmapped plan (~20) excluded.