Kogan Internet Daily Report

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Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of period)

22,098

YoY +18.2%MoM +4.6%

FYTD Activations

1,163

YoY +10.2%

FYTD Sales (GA4)

1,003

YoY +1.2%

FYTD GTV (ex-GST)

$1,023,443

YoY +27.2%

MTD Activations

1,163

YoY +10.2%MoM +26.1%

MTD GTV (ex-GST)

$1,023,443

YoY +27.2%MoM +1.4%

✓ What's Working Well

TCC grew to 22,098 customers — up +3,409 YoY (+18.2%) and +976 MoM (+4.6%).
MTD activations 1,163 vs 1,055 PY, +108 (+10.2% YoY); strong MoM at +241 (+26.1%).
MTD GTV $1,023,443 vs $804,328 PY, +$219,114 (+27.2% YoY) and +1.4% MoM.
Yesterday activations 65 (LAD 17 Jul) vs 42 PY, +23 (+54.8%).
Gold+ leads the plan mix with 845 MTD activations — a tier that did not exist a year ago, now driving the majority of new connections.

⚠ What Needs Watching

Yesterday derived disconnections CY = -554 (negative). This is a data-freshness artefact: BigQuery invoice data landed overnight so TCC_EOP (22,098) exceeds PTCC (21,479) + activations (65). Shown in grey, not a genuine win.
MTD Sales (GA4) essentially flat YoY: 1,003 vs 991 (+1.2%) — sales growth is lagging the activation/TCC growth.
Yesterday GTV pending: no invoices dated 18 Jul yet (LID = 16 Jul, ~2-day invoice lag), so CY GTV shows —.
PTCC vs BigQuery drift: published PTCC (21,479 from Google Sheet) is ~619 below the current BigQuery TCC for the same date (22,098) — expected freshness drift; the sheet remains authoritative.
MTD disconnections = 196 is a floor (45-day churn-detection lag) and understates true recent churn.

Yesterday — 18 Jul 2026 (CY) vs 18 Jul 2025 (PY)

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM (Jun)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	37	54	-17	-31.5%	76	-39	-51.3%
Activations	65 (CY reflects LAD 17 Jul)	42	+23	+54.8%	37	+28	+75.7%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾	-554	119	-673	-565.5%	24	-578	-2408.3%
GTV (ex-GST)	—	$24,172	—	—	$61,364	—	—
TCC (end of period — 18 Jul)	22,098	18,689	+3,409	+18.2%	21,122	+976	+4.6%
PTCC (prev day published — 17 Jul) ⁽⁵⁾	21,479	18,766	+2,713	+14.5%	21,109	+370	+1.8%

Plans activated — all plans (LAD 17 Jul vs 18 Jul 2025)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	47	0	+47	new
Gold MTM	9	11	-2	-18.2%
Silver MTM	6	23	-17	-73.9%
Bronze MTM	2	7	-5	-71.4%
Diamond MTM	1	0	+1	new
Platinum MTM	0	1	-1	-100.0%
Total	65	42	+23	+54.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 65 + 21,479 − 22,098 = -554. PY: 42 + 18,766 − 18,689 = 119. MoM: 37 + 21,109 − 21,122 = 24. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (rendered grey). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

Month-to-date — 1–18 Jul 2026 (CY) vs 1–18 Jul 2025 (PY)

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM (1–18 Jun 2026)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,003	991	+12	+1.2%	998	+5	+0.5%
Activations	1,163	1,055	+108	+10.2%	922	+241	+26.1%
Disconnections ⚠ floor (45-day lag)	196	390	-194	-49.7%	556	-360	-64.7%
GTV (ex-GST)	$1,023,443	$804,328	$+219,114	+27.2%	$1,009,186	$+14,256	+1.4%
TCC (end of period)	22,098	18,689	+3,409	+18.2%	21,122	+976	+4.6%

Plans activated — all plans (MTD)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	845	0	+845	new
Gold MTM	160	349	-189	-54.2%
Silver MTM	66	507	-441	-87.0%
Bronze MTM	55	165	-110	-66.7%
Platinum MTM	23	20	+3	+15.0%
Diamond MTM	14	14	+0	+0.0%
Total	1,163	1,055	+108	+10.2%

⁽³⁾ Sales from GA4; all other metrics from BigQuery.

⚠ MTD/FYTD disconnections use invoice-cycle churn (45-day detection lag) and represent a floor.

Financial-year-to-date — 1–18 Jul 2026 (CY) vs 1–18 Jul 2025 (PY)

FY26 has just begun, so FYTD figures currently equal MTD.

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	1,003	991	+12	+1.2%
Activations	1,163	1,055	+108	+10.2%
Disconnections ⚠ floor (45-day lag)	196	390	-194	-49.7%
GTV (ex-GST)	$1,023,443	$804,328	$+219,114	+27.2%
TCC (end of period)	22,098	18,689	+3,409	+18.2%

Plans activated — all plans (FYTD)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	845	0	+845	new
Gold MTM	160	349	-189	-54.2%
Silver MTM	66	507	-441	-87.0%
Bronze MTM	55	165	-110	-66.7%
Platinum MTM	23	20	+3	+15.0%
Diamond MTM	14	14	+0	+0.0%
Total	1,163	1,055	+108	+10.2%

⁽³⁾ Sales from GA4; all other metrics from BigQuery.

⚠ MTD/FYTD disconnections use invoice-cycle churn (45-day detection lag) and represent a floor.

Total Connected Customers (TCC) & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (orange point = today, 2026-07-19). Green bars = monthly GTV ex-GST (orange = current month-to-date). Mar 25* substitutes the Apr-2025 full-month GTV in place of the March-2025 bulk-rebill anomaly (raw ~$21.3M).

A · Monthly Sales (GA4) — last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

Kogan Internet — Daily Performance Report