Kogan Internet Daily Performance

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of period)

22,294

YoY +13.7%MoM +4.7%

FYTD Activations

1,898

YoY +9.4%

FYTD Sales (GA4)

1,770

YoY +11.4%

FYTD GTV (ex-GST)

$1.59M

YoY +17.0%

MTD Activations

1,898

YoY +9.4%MoM +5.2%

MTD GTV (ex-GST)

$1.59M

YoY +17.0%MoM +6.7%

✓ What's Working Well

TCC at a record 22,294 — up +2,692 YoY (+13.7%) and +1,008 MoM (+4.7%). July delivered the strongest monthly net-adds of FY26/27 to date.
MTD GTV $1.587M vs $1.356M PY (+$230.9K, +17.0% YoY) and +6.7% MoM — a record month for invoiced revenue.
MTD activations 1,898 vs 1,735 PY (+163, +9.4% YoY) and +5.2% MoM. Gold+ drove 1,371 of them (72% of the month's mix).
Yesterday activations 83 (LAD 29 Jul) vs 50 PY (+33, +66.0% YoY).
MTD churn floor 649 vs 688 PY (−5.7% YoY) and vs 868 prior month (−25.2% MoM) — fewer disconnections despite a bigger base.
MTD sales (GA4) 1,770 vs 1,589 PY (+181, +11.4% YoY).

⚠ What Needs Watching

Yesterday derived disconnections = −343 (CY) — a data-freshness artefact: BigQuery invoice data arrived overnight, lifting TCC_EOP above PTCC + activations. Not a real figure; shown in grey, not coloured as a win.
Yesterday sales 56 vs 60 PY (−6.7% YoY) and vs 125 MoM (−55.2%) — the MoM base (30 Jun) was an EOFY promo spike, so the drop is largely a comparison effect.
MTD sales −8.5% MoM (1,770 vs 1,934 in June) — June's promotional surge is normalising; YoY remains positive.
Yesterday GTV $0 across CY/PY/MoM — the invoice feed lags ~2 days; normal billing-cycle behaviour, not a revenue miss.
Legacy plan mix shrinking fast — Silver (−87.3%), Bronze (−71.9%) and Gold (−53.6%) MTD activations are all down sharply YoY as the mix concentrates in Gold+; watch reliance on a single hero plan.

Yesterday — Wed 30 Jul 2026 vs Wed 30 Jul 2025 · MoM: Tue 30 Jun 2026

Column colours:YoY (dark blue)MoM (teal)

Metric	CY (30 Jul 26)	PY (30 Jul 25)	YoY Δ	YoY %	MoM (30 Jun 26)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	56	60	−4	−6.7%	125	−69	−55.2%
Activations (CY reflects LAD 29 Jul)	83	50	+33	+66.0%	103	−20	−19.4%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾	−343	0	−343	N/A	0	−343	N/A
GTV (ex-GST) (invoice feed lags ~2 days)	$0.00	$0.00	$0.00	—	$0.00	$0.00	—
TCC (end of period — 30 Jul)	22,294	19,602	+2,692	+13.7%	21,286	+1,008	+4.7%
PTCC (previous day's published TCC — 29 Jul) ⁽⁵⁾	21,868	19,552	+2,316	+11.8%	21,183	+685	+3.2%

Plans activated — all plans (CY: LAD 29 Jul 26 · PY: 30 Jul 25)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	53	0	+53	new
Gold MTM	19	19	0	0.0%
Silver MTM	4	22	−18	−81.8%
Bronze MTM	4	8	−4	−50.0%
Platinum MTM	3	0	+3	new
Gold M2M	0	1	−1	−100.0%
Total	83	50	+33	+66.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 83 + 21,868 − 22,294 = −343. PY: 50 + 19,552 − 19,602 = 0. MoM: 103 + 21,183 − 21,286 = 0. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact (rendered in neutral grey). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 29 Jul 2025 and 29 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1–30 Jul 2026 vs 1–30 Jul 2025 · MoM: 1–30 Jun 2026

Column colours:YoY (dark blue)MoM (teal)

Metric	CY (1–30 Jul 26)	PY (1–30 Jul 25)	YoY Δ	YoY %	MoM (1–30 Jun 26)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,770	1,589	+181	+11.4%	1,934	−164	−8.5%
Activations	1,898	1,735	+163	+9.4%	1,805	+93	+5.2%
Disconnections ⚠ floor (45-day lag)	649	688	−39	−5.7%	868	−219	−25.2%
GTV (ex-GST)	$1,586,566.30	$1,355,692.63	+$230,873.67	+17.0%	$1,486,411.96	+$100,154.34	+6.7%
TCC (end of period)	22,294	19,602	+2,692	+13.7%	21,286	+1,008	+4.7%

Plans activated — all plans (1–30 Jul 26 vs 1–30 Jul 25)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	1,371	0	+1,371	new
Gold MTM	271	584	−313	−53.6%
Silver MTM	104	816	−712	−87.3%
Bronze MTM	80	285	−205	−71.9%
Platinum MTM	40	27	+13	+48.1%
Diamond MTM	32	22	+10	+45.5%
Gold M2M	0	1	−1	−100.0%
Total	1,898	1,735	+163	+9.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn — a floor due to the 45-day detection lag.

FYTD — 1 Jul – 30 Jul 2026 (FY27) vs 1 Jul – 30 Jul 2025 (FY26)

YoY only — no MoM on FYTD. FY27 began 1 Jul 2026, so FYTD currently equals MTD.

Metric	CY (FY27 to 30 Jul)	PY (FY26 to 30 Jul)	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	1,770	1,589	+181	+11.4%
Activations	1,898	1,735	+163	+9.4%
Disconnections ⚠ floor (45-day lag)	649	688	−39	−5.7%
GTV (ex-GST)	$1,586,566.30	$1,355,692.63	+$230,873.67	+17.0%
TCC (end of period)	22,294	19,602	+2,692	+13.7%

Plans activated — all plans (FYTD)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	1,371	0	+1,371	new
Gold MTM	271	584	−313	−53.6%
Silver MTM	104	816	−712	−87.3%
Bronze MTM	80	285	−205	−71.9%
Platinum MTM	40	27	+13	+48.1%
Diamond MTM	32	22	+10	+45.5%
Gold M2M	0	1	−1	−100.0%
Total	1,898	1,735	+163	+9.4%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. ⁽⁴⁾ GTV anomaly adjustment (Mar-2025 bulk rebill) applies only to PY periods covering March 2025 — not applicable to this FYTD window.

TCC (line) + Monthly GTV ex-GST (bars) — Jun 2023 → today

Orange point/bar = today (31 Jul 2026): TCC 22,294 · July GTV is month-to-date. Mar 25*: raw GTV of $21.26M (bulk-rebill anomaly) substituted with Apr-2025 full-month GTV ($1.24M) for a like-for-like scale.

A · Monthly Sales (GA4) — last 36 months

33/37 months populated · all post-Nov-2023 months are real GA4 actuals (backfill complete). Pre-Nov-2023: GA4 ecommerce not yet live. Current month (amber) is GA4 MTD through 30 Jul.

B · Monthly Connections (Activations)

Source: BigQuery. First month partial (3-year window). Current month (amber) is MTD.

C · Quarterly Connections (Activations)

Source: BigQuery. First quarter partial (3-year window). Current quarter in amber.

D · Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched Sep 2025 and now dominates the mix.

E · TCC by Plan Tier — month-end

Stacked area, NIC+PIC per month-end (distinct customers; may differ slightly from headline TCC). Final point = today (31 Jul 2026).

Kogan Internet — Daily Performance Report