Kogan Internet — Daily Performance Report

Reference date (Yesterday): Friday, 11 September 2026  ·  Generated 12 September 2026 (Australia/Melbourne)  ·  Sales from GA4, all other metrics from BigQuery
TCC — end of period
24,445
YoY +19.6%MoM +7.7%
FYTD Activations
4,615
YoY +39.5%
FYTD Sales (GA4)
4,553
YoY +54.1%
FYTD GTV (ex-GST)
$3.90M
YoY +16.6%
MTD Activations
770
YoY +223.5%MoM +10.2%
MTD GTV (ex-GST)
$613K
YoY +8.5%MoM −23.6%

✓ What's Working Well

  • TCC reached 24,445 at 11 Sep — up 3,998 YoY (+19.6%) and 1,750 MoM (+7.7%). That is the highest closing base on record, clearing the Nov-2024 peak of 21,235.
  • FYTD activations 4,615 vs 3,309 — +1,306 (+39.5%) with only ~2.4 months of FY26/27 elapsed.
  • FYTD sales 4,553 vs 2,955 — +1,598 (+54.1%). Sales are running ahead of activations, so the order pipeline going into October is well stocked.
  • MTD activations 770 vs 238 — +532 (+223.5%) YoY and +71 (+10.2%) versus the same 11 days of August.
  • Yesterday: 90 activations vs 18 PY — +72 (+400.0%), and +32 (+55.2%) MoM. Sales held at 61, level with 11 Aug and +42 (+221.1%) YoY.
  • Gold+ is carrying the growth: 3,346 of 4,615 FYTD activations (72.5%), and 562 of 770 MTD. The plan did not exist in the prior-year window, so essentially all incremental volume is Gold+.
  • FYTD GTV $3,898,837 vs $3,344,549 — +$554,288 (+16.6%), with no March-2025 rebill distortion in this comparison window.
  • Premium tiers are building: FYTD Diamond +22 (+47.8%) and Platinum +18 (+31.0%) YoY, and the Diamond TCC base has grown from 153 to 258 over twelve months.

⚠ What Needs Watching

  • Yesterday's derived disconnections are −367 (90 + 23,988 − 24,445). A negative result is not a real figure — it means BigQuery invoice data arrived overnight and pushed TCC above PTCC + activations. Shown in grey, not as a win. (Data-freshness caveat.)
  • Yesterday's GTV reads $0 against $36,022 PY. The latest invoice date in BigQuery is 9 Sep 2026, so 10–11 Sep invoices have not posted yet. This is an invoice-lag artefact, not a revenue stop — it is shown in grey.
  • MTD GTV is −23.6% MoM ($613,232 vs $802,969). Two of the eleven days are unbilled because of the same lag, and the rest is ordinary billing-cycle timing. The FYTD trend remains +16.6%.
  • MTD disconnections of 48 are a floor, not the answer. The 45-day churn rule cannot confirm September events yet, so the −78.9% YoY reading will erode as invoice history settles. Do not treat it as a retention win.
  • FYTD disconnections 1,843 vs 1,667 — +176 (+10.6%). Churn is growing in absolute terms alongside the base; the rate is the number to track, not the count.
  • Legacy tiers are draining quickly: FYTD Silver −84.4% (238 vs 1,526), Bronze −62.5%, Gold −39.8%. The Silver TCC base is down from 11,292 to 7,925 year-on-year. Fine while Gold+ absorbs it, but it concentrates the book in a single plan.
  • PTCC/TCC gap of ~457 for 10 Sep — the sheet published 23,988, BigQuery now recomputes 24,445 for the same date. Expected overnight drift, but it is what drives the negative disconnections figure above.
  • Report built without the shell sandbox. Dashboard staged for the local deploy watcher rather than deployed in-session; see the deploy note in the email.
Data-freshness notes for 11 Sep 2026: latest activation date (LAD) in BigQuery is 10 Sep 2026, and the latest invoice date (LID) is 9 Sep 2026. CY activations use the LAD; CY GTV is therefore $0 because 10–11 Sep invoices have not landed. Derived disconnections came out negative for the same reason — see footnote (a).

Yesterday — 11 September 2026 vs 11 September 2025

Year-on-year comparison    Month-on-month comparison (11 Aug 2026)

MetricCY (11 Sep 26)PY (11 Sep 25) YoY ΔYoY % MoM (11 Aug 26)MoM ΔMoM %
Sales (GA4) (3)6119+42+221.1%6100.0%
Activations90 (CY reflects LAD 10 Sep)18+72+400.0%58+32+55.2%
Disconnections (Activations + PTCC − TCC) (a)−36758−425−732.8%72−439−609.7%
GTV (ex-GST) (6)$0$36,022−$36,022−100.0%$233,366−$233,366−100.0%
TCC (end of period — 11 Sep)24,44520,447+3,998+19.6%22,695+1,750+7.7%
PTCC (previous day's published TCC — 10 Sep) (5)23,98820,487+3,501+17.1%22,709+1,279+5.6%

Plans activated — all plans (CY = LAD 10 Sep 2026)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM660+66new
Gold MTM144+10+250.0%
Silver MTM612−6−50.0%
Platinum MTM31+2+200.0%
Bronze MTM1100.0%
Total9018+72+400.0%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(5) PTCC_CY = previous day's published TCC, read from the TCC Calc Google Sheet (sheet). PTCC_PY and PTCC_MoM are computed from BigQuery using report_date = 10 Sep 2025 and 10 Aug 2026 respectively, since historical data is settled. Disconnections (yesterday) = Activations + PTCC − TCC.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 90 + 23,988 − 24,445 = −367. PY: 18 + 20,487 − 20,447 = 58. MoM: 58 + 22,709 − 22,695 = 72. A negative result indicates BigQuery invoice data arrived overnight, causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact, rendered in neutral grey so it is never coloured as a win. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery. True figures pending the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(6) Yesterday GTV is $0 because the latest invoice date in BigQuery is 9 Sep 2026 — invoices for 10–11 Sep have not yet posted. Rendered in neutral grey as a data-lag artefact, not a revenue decline.

Month to date — 1–11 September 2026 vs 1–11 September 2025

Year-on-year comparison    Month-on-month comparison (1–11 Aug 2026)

MetricCY (1–11 Sep 26)PY (1–11 Sep 25) YoY ΔYoY % MoM (1–11 Aug 26)MoM ΔMoM %
Sales (GA4) (3)984207+777+375.4%614+370+60.3%
Activations770238+532+223.5%699+71+10.2%
Disconnections ⚠ floor (45-day lag)48227−179−78.9%267−219−82.0%
GTV (ex-GST)$613,232$565,369+$47,863+8.5%$802,969−$189,737−23.6%
TCC (end of period)24,44520,447+3,998+19.6%22,695+1,750+7.7%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5620+562new
Gold MTM11985+34+40.0%
Bronze MTM3240−8−20.0%
Silver MTM30103−73−70.9%
Diamond MTM188+10+125.0%
Platinum MTM92+7+350.0%
Total770238+532+223.5%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections (MTD) use invoice-cycle churn: a LEAD() over (CustomerID, invoice date) flags an event when the next invoice is absent 45+ days later, or the gap exceeds 45 days, attributed to invoice date + 35 days. September events cannot be confirmed yet, so the CY figure is a floor and will rise.
GTV MoM is depressed by the invoice lag — the latest invoice date is 9 Sep 2026, so 10–11 Sep are unbilled in the CY window while the August comparison covers all 11 days.

Financial year to date — 1 Jul – 11 Sep 2026 vs 1 Jul – 11 Sep 2025

Year-on-year comparison (no MoM on FYTD)

MetricCY (1 Jul – 11 Sep 26)PY (1 Jul – 11 Sep 25) YoY ΔYoY %
Sales (GA4) (3)4,5532,955+1,598+54.1%
Activations4,6153,309+1,306+39.5%
Disconnections ⚠ floor (45-day lag)1,8431,667+176+10.6%
GTV (ex-GST)$3,898,837$3,344,549+$554,288+16.6%
TCC (end of period)24,44520,447+3,998+19.6%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,3460+3,346new
Gold MTM6821,132−450−39.8%
Silver MTM2381,526−1,288−84.4%
Bronze MTM205546−341−62.5%
Platinum MTM7658+18+31.0%
Diamond MTM6846+22+47.8%
Gold M2M01−1−100.0%
Total4,6153,309+1,306+39.5%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
The FY26/27 prior-year window (1 Jul – 11 Sep 2025) does not include March 2025, so the bulk-rebill GTV anomaly adjustment does not apply to this comparison.

Total Connected Customers & Monthly GTV (ex-GST)

Blue line (left axis) = end-of-month TCC; green bars (right axis) = monthly GTV ex-GST. The final point (orange) is today, 12 Sep 2026: TCC 24,445 and month-to-date GTV of $613,232.
* Mar 25 — the raw March-2025 GTV of $21,255,577 reflects a one-off bulk-rebill event. It has been substituted with the April-2025 full-month figure ($1,239,536) so the trend is readable.

A. Monthly Sales (GA4) — last 37 months

B. Monthly Connections (Activations)

Current month (amber) is month-to-date through 11 Sep 2026.

C. Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D. Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched in September 2025 and now accounts for roughly three-quarters of monthly activations.

E. TCC by Plan Tier

Stacked end-of-month TCC by tier, using the same NIC + PIC formula as the TCC + GTV chart. Final point is today, 12 Sep 2026.