Kogan Internet Daily Report

TCC (end of period)

21,021

YoY +13.8%MoM +1.7%

FYTD Activations

12,044

YoY +35.1%

FYTD Sales (GA4)

11,350

YoY +40.7%

FYTD GTV (ex-GST)

$16,780,136

YoY +10.3%

MTD Activations

1,120

YoY +62.3%MoM +78.6%

MTD GTV (ex-GST)

$1,161,844

YoY +18.5%MoM +1.8%

✓ What's Working Well

FYTD activations 12,044 vs 8,915 PY — +3,129 (+35.1%), the standout growth driver.
FYTD sales (GA4) 11,350 vs 8,067 PY — +3,283 (+40.7%).
FYTD GTV $16.78M vs $15.22M PY (anomaly-adjusted) — +$1.56M (+10.3%).
MTD activations 1,120 vs 690 PY (+62.3%) and vs 627 prior month (+78.6% MoM).
MTD sales 1,160 vs 722 PY (+60.7%) and vs 580 prior month (+100.0% MoM).
TCC end-of-period 21,021 vs 18,473 PY — +2,548 (+13.8%) YoY and +348 (+1.7%) MoM.
MTD GTV $1.16M vs $980.4k PY — +$181.4k (+18.5%) YoY and +1.8% MoM.
Yesterday sales 53 vs 37 PY (+43.2%) and vs 27 prior month (+96.3% MoM).

⚠ What Needs Watching

Yesterday derived disconnections = −597 (CY) — a data-freshness artefact, not real churn. Yesterday's published PTCC (20,380 for 20 Jun) was depressed by the billing cycle; overnight invoice settlement lifted TCC_EOP to 21,021, so Activations + PTCC − TCC turns negative. PY (+138) and MoM (+83) are positive as expected.
Yesterday activations 44 vs 52 PY (−15.4%) — down YoY on a single low-volume day, though up +22.2% MoM vs 36. Not a trend on its own.
Yesterday GTV $80.9k vs $124.5k PY (−35.1%) — billing-cycle timing; the 21st invoice batch was smaller this year, not a demand signal.
MTD / FYTD disconnections are 45-day-lag floors (MTD 388, FYTD 9,346) and understate the most recent churn. FYTD churn floor is up +732 (+8.5%) YoY.

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	53	37	+16	+43.2%	27	+26	+96.3%
Activations (CY reflects LAD 21 Jun)	44	52	−8	-15.4%	36	+8	+22.2%
Disconnections (Activations + PTCC − TCC) ^(a)	-597	138	−735	-532.6%	83	−680	-819.3%
GTV (ex-GST)	$80,863	$124,535	−$43,672	-35.1%	$82,961	−$2,097	-2.5%
TCC (end of period — 21 Jun)	21,021	18,473	+2,548	+13.8%	20,673	+348	+1.7%
PTCC (prev day published — 20 Jun) ⁽⁵⁾	20,380	18,559	+1,821	+9.8%	20,720	−340	-1.6%

Plans activated — all plans (Yesterday, CY uses LAD 21 Jun)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	32	0	+32	new
Gold MTM	4	23	−19	-82.6%
Bronze MTM	3	7	−4	-57.1%
Silver MTM	2	21	−19	-90.5%
Platinum MTM	2	1	+1	+100.0%
Diamond MTM	1	0	+1	new
Total	44	52	−8	-15.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 44 + 20380 − 21021 = -597. PY: 52 + 18559 − 18473 = 138. MoM: 36 + 20720 − 20673 = 83. The negative CY value indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (shown in grey/neutral). PTCC (CY) from the TCC Google Sheet (20 Jun 2026 row); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁴⁾ PY FYTD GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw $35,236,020 − Mar-2025 $21,255,577 + Apr-2025 $1,239,536 = $15,219,978.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,160	722	+438	+60.7%	580	+580	+100.0%
Activations	1,120	690	+430	+62.3%	627	+493	+78.6%
Disconnections ⚠ floor (45-day lag)	388	510	−122	-23.9%	555	−167	-30.1%
GTV (ex-GST)	$1,161,844	$980,414	+$181,430	+18.5%	$1,140,745	+$21,098	+1.8%
TCC (end of period)	21,021	18,473	+2,548	+13.8%	20,673	+348	+1.7%

Plans activated — all plans (MTD)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	826	0	+826	new
Gold MTM	139	208	−69	-33.2%
Silver MTM	56	255	−199	-78.0%
Bronze MTM	55	88	−33	-37.5%
Diamond MTM	26	6	+20	+333.3%
Platinum MTM	18	23	−5	-21.7%
Gold M2M	0	56	−56	−100.0%
Silver M2M	0	54	−54	−100.0%
Total	1,120	690	+430	+62.3%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY FYTD GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw $35,236,020 − Mar-2025 $21,255,577 + Apr-2025 $1,239,536 = $15,219,978.

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	11,350	8,067	+3,283	+40.7%
Activations	12,044	8,915	+3,129	+35.1%
Disconnections ⚠ floor (45-day lag)	9,346	8,614	+732	+8.5%
GTV (ex-GST) ⁽⁴⁾	$16,780,136	$15,219,978	+$1,560,158	+10.3%
TCC (end of period)	21,021	18,473	+2,548	+13.8%

Plans activated — all plans (FYTD)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	5,606	0	+5,606	new
Silver MTM	2,540	1,251	+1,289	+103.0%
Gold MTM	2,231	947	+1,284	+135.6%
Bronze MTM	1,199	606	+593	+97.9%
Platinum MTM	262	152	+110	+72.4%
Diamond MTM	205	96	+109	+113.5%
Gold M2M	1	1,398	−1,397	-99.9%
Silver M2M	0	4,239	−4,239	−100.0%
Gold $88.90 MTM	0	1	−1	−100.0%
Bronze M2M	0	167	−167	−100.0%
Platinum Monthly	0	33	−33	−100.0%
Diamond Monthly	0	25	−25	−100.0%
Total	12,044	8,915	+3,129	+35.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY FYTD GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw $35,236,020 − Mar-2025 $21,255,577 + Apr-2025 $1,239,536 = $15,219,978.

Kogan Internet — Daily Performance Report

✓ What's Working Well

⚠ What Needs Watching

Plans activated — all plans (Yesterday, CY uses LAD 21 Jun)

Plans activated — all plans (MTD)

Plans activated — all plans (FYTD)

Total Connected Customers (TCC) & Monthly GTV ex-GST

A · Monthly Sales (GA4) — last 36 months

B · Monthly Connections (Activations) — last 37 months

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier (stacked)

E · TCC by Plan Tier (stacked area)