Kogan Internet — Daily Performance Report

Reference date: Sat 26 Sep 2026 · Generated: Sun 27 Sep 2026 · LAD: 25 Sep 2026

Performance Summary — Sat 26 Sep 2026

TCC (end of period)
24,688
+20.8% YoY
+5.5% MoM
FYTD Activations
5,536
+48.1% YoY
FYTD Sales (GA4)
5,432
+59.3% YoY
FYTD GTV (ex-GST)
$4.95M
+21.9% YoY
MTD Activations
1,691
+153.9% YoY
+9.7% MoM
MTD GTV
$1.67M
+29.8% YoY
+2.4% MoM

✓ What's Working Well

  • TCC growth: 24,688 as at Sat 26 Sep 2026 — up 4,244 YoY (+20.8%) and up 1,298 MoM (+5.5%).
  • FYTD Activations: 5,536 vs 3,737 PY (+1,799, +48.1% YoY).
  • FYTD Sales (GA4): 5,432 vs 3,410 PY (+2,022, +59.3% YoY).
  • FYTD GTV: $4.95M vs $4.07M PY — +21.9% YoY.
  • MTD GTV: $1.67M vs $1.29M PY (+29.8% YoY, +2.4% MoM).
  • MTD Activations: 1,691 vs 666 PY (+153.9% YoY, +9.7% MoM).
  • MTD Sales (GA4): 1,863 vs 662 PY (+181.4% YoY).
  • MTD Disconnections lower: 479 vs 657 PY (-178, -27.1% YoY).

⚠ What Needs Watching

  • Yesterday disconnections negative (-222): data-freshness artefact — BigQuery invoice data arrived overnight causing TCC_EOP (24,688) to exceed PTCC (24,404) + activations (62). True disconnections pending settled SQL Server source.

Yesterday — Sat 26 Sep 2026

YoYMoM
MetricCY (Sat 26 Sep 2026)PY (Fri 26 Sep 2025) YoY ΔYoY % MoM (Wed 26 Aug 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾4633 +13+39.4% 55-9-16.4%
Activations (CY reflects LAD 25 Sep)6228 +34+121.4% 74-12-16.2%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾-222 (neutral: data-freshness artefact, see ⁽ᵃ⁾)110 -332-301.8% 181-403-222.7%
GTV (ex-GST)$0$90,349 -$90K-100.0% $62,669-$63K-100.0%
TCC (end of period — 26 Sep)24,68820,444 +4,244+20.8% 23,390+1,298+5.5%
PTCC (previous day's published TCC — 25 Sep) ⁽⁵⁾24,40420,526 +3,878+18.9% 23,497+907+3.9%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 62 + 24,404 − 24,688 = -222. PY: 28 + 20,526 − 20,444 = 110. MoM: 74 + 23,497 − 23,390 = 181. A negative CY result indicates BigQuery invoice data arrived overnight, causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, not a true disconnection count; the CY cell above is shown in neutral grey rather than red/green. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Plans activated — all plans (Yesterday, LAD-based)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4414+30+214.3%
Gold MTM102+8+400.0%
Silver MTM37-4-57.1%
Bronze MTM35-2-40.0%
Diamond MTM10+1new
Platinum MTM10+1new
Total6228+34+121.4%

Month-to-Date — 01 Sep – 26 Sep 2026

YoYMoM
MetricCY (01 Sep – 26 Sep 2026)PY (01 Sep – 26 Sep 2025) YoY ΔYoY % MoM (01 Aug – 26 Aug 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾1,863662+1,201+181.4%1,499+364+24.3%
Activations1,691666+1,025+153.9%1,542+149+9.7%
Disconnections (⚠ floor, 45-day lag)479657-178-27.1%833-354-42.5%
GTV (ex-GST)$1.67M$1.29M+$383K+29.8%$1.63M+$39K+2.4%
TCC (end of period)24,68820,444+4,244+20.8%23,390+1,298+5.5%
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. Disconnections use invoice-cycle churn with 45-day floor.

Plans activated — all plans (MTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,237170+1,067+627.6%
Gold MTM247178+69+38.8%
Silver MTM85207-122-58.9%
Bronze MTM7193-22-23.7%
Diamond MTM2711+16+145.5%
Platinum MTM247+17+242.9%
Total1,691666+1,025+153.9%

Fiscal Year to Date — 01 Jul 2026 – 26 Sep 2026

MetricCY (01 Jul 2026 – 26 Sep 2026)PY (01 Jul 2025 – 26 Sep 2025)YoY ΔYoY %
Sales (GA4) ⁽³⁾5,4323,410+2,022+59.3%
Activations5,5363,737+1,799+48.1%
Disconnections (⚠ floor, 45-day lag)2,2742,097+177+8.4%
GTV (ex-GST)$4.95M$4.07M+$889K+21.9%
TCC (end of period)24,68820,444+4,244+20.8%
⁽³⁾ Sales sourced from GA4. Disconnections use invoice-cycle churn with 45-day floor. GTV anomaly fix not required this run (PY window does not include Mar 2025).

Plans activated — all plans (FYTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,021170+3,851+2265.3%
Gold MTM8101,225-415-33.9%
Silver MTM2931,630-1,337-82.0%
Bronze MTM244599-355-59.3%
Platinum MTM9163+28+44.4%
Diamond MTM7749+28+57.1%
Gold M2M01-1-100.0%
Total5,5363,737+1,799+48.1%

TCC + GTV Chart

Blue line = end-of-month TCC (left axis, orange = today's point). Green bars = monthly GTV ex-GST (right axis, orange = MTD). *Mar 25 bar substituted with Apr 2025 GTV due to a one-off bulk-rebill anomaly (~$21.3M raw).

3-Year Trends

Monthly activations, last 36 months. Current month in amber.
Quarterly activations. Current quarter (QTD) in amber.
Monthly activations by plan tier (stacked).
TCC by plan tier, month-end (stacked area). Today's point in amber outline.