Kogan Internet — Daily Performance Report

Reporting date: Friday 24 April 2026 · Generated 25 Apr 2026 (Australia/Melbourne)
Performance Summary
Yesterday
MTD
FYTD
TCC + GTV Chart
3-Year Trends
TCC (end of period)
20,589
YoY +11.1%   •   MoM +0.5%
FYTD Activations
9,828
YoY +37.6%
FYTD Sales (GA4)
9,187
YoY +42.4%
FYTD GTV (adj.)
$13.98M
YoY +9.0%
MTD Activations
671
YoY +54.3%   •   MoM -22.2%
MTD GTV
$1.25M
YoY +17.1%   •   MoM -0.7%

✓ What's Working Well

  • FYTD activations strongly up: 9,828 vs 7,141 PY (+37.6%, Δ +2,687). Strong subscriber acquisition trajectory year-on-year.
  • FYTD GA4 sales up: 9,187 vs 6,450 PY (+42.4%, Δ +2,737). Pipeline of new orders ahead of last year.
  • FYTD GTV up (anomaly-adjusted): $13,976,831 vs $12,823,851 PY adj (+9.0%). PY adjusted to remove the Mar-2025 bulk-rebill anomaly.
  • TCC end of period: 20,589 vs PY 18,540 (+11.1%) and 1 mo ago 20,494 (+0.5%). Customer base materially larger YoY.
  • MTD activations up YoY: 671 vs 435 PY (+54.3%, Δ +236).
  • MTD GTV up YoY: $1,250,662 vs $1,068,135 PY (+17.1%, Δ +$182,527).
  • Yesterday activations up YoY: 33 vs 31 PY (+6.5%). CY uses LAD (23 Apr) due to 1-day data lag.
  • MTD churn lower than PY: 513 disconnections vs 636 PY (Δ -123). Note 45-day floor on invoice-cycle churn.
  • Gold+ plan dominance: Gold+ MTM is the #1 FYTD plan with 3,993 activations (41% of FYTD total), confirming the plan launch (Sep-25) is paying off.

⚠ What Needs Watching

  • MTD activations behind same period last month: 671 vs 863 (-22.2%, Δ -192). Day-of-month 24 of 30; track close.
  • MTD GTV slightly behind same period last month: $1,250,662 vs $1,259,283 (-0.7%). Reflects normal billing-cycle timing, not a fundamental shift.
  • Yesterday GA4 sales soft: 20 vs 28 PY (-28.6%). One-day variance — monitor.
  • Yesterday derived disconnections show negative (-550): a data-freshness artefact where BigQuery invoice data arrived overnight, pushing TCC ahead of yesterday's published PTCC (20,006). True disconnections pending settled SQL Server data.
★ Sales from GA4 · All other metrics from BigQuery

Yesterday — 24 Apr 2026

YoY (vs 24 Apr 2025) MoM (vs 24 Mar 2026)
Metric CY (24 Apr 2026) PY (24 Apr 2025) YoY Δ YoY % MoM (24 Mar 2026) MoM Δ MoM %
Sales (GA4) ⁽³⁾ 20 28 -8 -28.6% 41 -21 -51.2%
Activations 33
(CY reflects LAD 23 Apr)		 31 +2 +6.5% 31 +2 +6.5%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)		 -550 72 -622 -863.9% 39 -589 -1510.3%
GTV (ex-GST) $0 $23,167 -23,166.74 -100.0% $33,996 -33,995.76 -100.0%
TCC (end of period — 24 Apr) 20,589 18,540 +2,049 +11.1% 20,494 +95 +0.5%
PTCC (previous day's published TCC — 23 Apr) ⁽⁵⁾ 20,006 18,581 +1,425 +7.7% 20,502 -496 -2.4%

Plans activated — all plans

PlanCY (23 Apr (LAD))PY (24 Apr 2025)YoY ΔYoY %
Gold+ MTM250+25new
Bronze MTM35-2-40.0%
Silver MTM210-8-80.0%
Gold MTM212-10-83.3%
Platinum MTM10+1new
Silver M2M04-4-100.0%
Total3331+2+6.5%
⁽ᵃ⁾ Disconnections (yesterday) — derived formula: Activations + PTCC − TCC.
  CY: 33 + 20,006 − 20,589 = -550 (negative = data-freshness artefact: BigQuery invoice data arrived overnight, pushing TCC_EOP ahead of yesterday's published PTCC. True figure pending settled SQL Server data.)
  PY: 31 + 18,581 − 18,540 = 72.
  MoM: 31 + 20,502 − 20,494 = 39.
PTCC (CY) from Google Sheet (date 23 Apr 2026); PTCC_PY from BigQuery (report_date = YEST_PY−1); PTCC_MoM from BigQuery (report_date = MOM_YEST−1). Settled historical data is accurate from BigQuery.

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from TCC Calc Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively.
★ Sales from GA4 · All other metrics from BigQuery

Month-to-date — 01 Apr – 24 Apr 2026

YoY (vs 01 Apr – 24 Apr 2025) MoM (vs 01 Mar – 24 Mar 2026)
Metric CY (01 Apr – 24 Apr 2026) PY (01 Apr – 24 Apr 2025) YoY Δ YoY % MoM (01 Mar – 24 Mar 2026) MoM Δ MoM %
Sales (GA4) ⁽³⁾ 639 405 +234 +57.8% 881 -242 -27.5%
Activations 671 435 +236 +54.3% 863 -192 -22.2%
Disconnections
⚠ floor (45-day lag)		 513 636 -123 -19.3% 796 -283 -35.6%
GTV (ex-GST) $1,250,662 $1,068,135 +182,526.8899999999 +17.1% $1,259,283 -8,621.0 -0.7%
TCC (end of period) 20,589 18,540 +2,049 +11.1% 20,494 +95 +0.5%

Plans activated — all plans

PlanCY (01 Apr – 24 Apr 2026)PY (01 Apr – 24 Apr 2025)YoY ΔYoY %
Gold+ MTM4670+467new
Gold MTM99137-38-27.7%
Bronze MTM4296-54-56.2%
Silver MTM36156-120-76.9%
Platinum MTM1622-6-27.3%
Diamond MTM1110+1+10.0%
Silver M2M014-14-100.0%
Total671435+236+54.3%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
MTD disconnections use invoice-cycle churn with a 45-day lag floor.
★ Sales from GA4 · All other metrics from BigQuery

Financial year-to-date — 1 Jul 2025 – 24 Apr 2026

Metric CY (1 Jul 2025 – 24 Apr 2026) PY (1 Jul 2024 – 24 Apr 2025) YoY Δ YoY %
Sales (GA4) ⁽³⁾ 9,187 6,450 +2,737 +42.4%
Activations 9,828 7,141 +2,687 +37.6%
Disconnections
⚠ floor (45-day lag)		 7,743 6,977 +766 +11.0%
GTV (ex-GST) $13,976,831 $12,823,851 ⁽⁴⁾ +1,152,979.3500000015 +9.0%
TCC (end of period) 20,589 18,540 +2,049 +11.1%

Plans activated — all plans

PlanCY (1 Jul 2025 – 24 Apr 2026)PY (1 Jul 2024 – 24 Apr 2025)YoY ΔYoY %
Gold+ MTM3,9930+3,993new
Silver MTM2,424568+1,856+326.8%
Gold MTM1,960339+1,621+478.2%
Bronze MTM1,080334+746+223.4%
Platinum MTM21395+118+124.2%
Diamond MTM15774+83+112.2%
Gold M2M11,338-1,337-99.9%
Diamond Monthly025-25-100.0%
Silver M2M04,167-4,167-100.0%
Platinum Monthly033-33-100.0%
Bronze M2M0167-167-100.0%
Gold $88.90 MTM01-1-100.0%
Total9,8287,141+2,687+37.6%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ FYTD GTV anomaly adjustment: The PY FYTD period (1 Jul 2024 – 24 Apr 2025) covers Mar 2025, which had a one-off bulk-rebill event (~$21.26M, vs typical monthly GTV ~$1M). For like-for-like comparison, the Mar-2025 raw GTV ($21,255,577) has been replaced with the Apr-2025 full-month GTV ($1,239,536). PY adjusted FYTD GTV = $12,823,851 (raw = $32,839,893).

Monthly TCC and GTV (ex-GST), Jun 23 – Apr 26

Mar 25*: Mar 2025 raw GTV was ~$21.26M due to a one-off bulk-rebill event. The Mar 25 bar shown uses the Apr-2025 full-month value ($1,239,536) as a like-for-like substitute.
Today's TCC point (25 Apr) and Apr 26 GTV bar are highlighted in orange (month-to-date through 24 Apr).

3-Year Trends

A) Monthly Sales (GA4) — last 36 months

B) Monthly Connections (Activations) — last 36 months

C) Quarterly Connections (Activations)

D) Monthly Activations by Plan Tier (stacked)

E) TCC by Plan Tier (stacked area)