<\!DOCTYPE html> Kogan Internet Daily Performance Report — 27 Apr 2026

Kogan Internet — Daily Performance Report

Reporting day: 27 Apr 2026 · Last activation date (LAD) reflected: 26 Apr · Generated 27 Apr 2026

TCC (end of period)
20,133
▲ +8.5% YoY ▼ -1.8% MoM
FYTD Activations
9,903
▲ +37.4% YoY
FYTD Sales (GA4)
9,264
▲ +42.7% YoY
FYTD GTV (anomaly-adj.)
$14,055,250
▲ +8.7% YoY
MTD Activations
746
▲ +49.5% YoY ▼ -22.0% MoM
MTD GTV
$1,329,082
▲ +12.6% YoY ▼ -0.1% MoM

✓ What's Working Well

  • FYTD Activations up +37.4% YoY: 9,903 vs 7,205 (Δ +2,698).
  • MTD Activations up +49.5% YoY: 746 vs 499 (Δ +247).
  • TCC up +8.5% YoY: 20,133 vs 18,564 (Δ +1,569).
  • MTD Sales up +60.5% YoY: 716 vs 446 (Δ +270).
  • FYTD Sales up +42.7% YoY: 9,264 vs 6,491 (Δ +2,773).
  • MTD GTV up +12.6% YoY: $1,329,082 vs $1,180,223 (Δ +$148,858).
  • FYTD GTV up +8.7% YoY (anomaly-adjusted): $14,055,250 vs $12,935,939 (Δ +$1,119,311). PY adjusted to remove March 2025 bulk-rebill anomaly.
  • MTD Disconnections down -26.6% YoY: 583 vs 794 (Δ -211). Better churn than April 2025.

⚠ What Needs Watching

  • MTD Activations down -22.0% MoM: 746 vs 957 (Δ -211). Mar 2026 was an unusually strong activations month.
  • TCC down -1.8% MoM: 20,133 vs 20,493 (Δ -360). Reflects net subscriber attrition over April relative to March.
  • Yesterday GTV = $0: invoices are not issued every day (billing cycle effect). Both CY and PY show $0, so YoY is neutral.
  • Yesterday derived disconnections (PY/MoM) = 0: arithmetic from Activations + PTCC - TCC. PY and MoM happened to net to 0 on those specific days - typical when invoice run had not yet processed daily churn at that timestamp. Authoritative figures live in SQL Server T_KGN_INTERNET_TOTALS_DAILY_HISTORY.
  • FYTD Disconnections up +9.5% YoY: 7,813 vs 7,135 (Δ +678). Net additions still positive given activations growth, but churn watching needed.

Same commentary appears in the daily email digest for 27 Apr 2026. Detailed numbers on the Yesterday, MTD and FYTD tabs.

YoY (vs prior year same period)    MoM (vs prior month same days)
MetricCYPYYoY ΔYoY % MoMMoM ΔMoM %
Sales (GA4) (3) 37 6 +31 +516.7% 34 +3 +8.8%
Activations (CY reflects LAD 26 Apr) 14 13 +1 +7.7% 38 -24 -63.2%
Disconnections (Activations + PTCC - TCC)(a) 498 0 +498 N/A 0 +498 N/A
GTV (ex-GST) $0 $0 +$0 0.0% $0 +$0 0.0%
TCC (end of period - 27 Apr) 20,133 18,564 +1,569 +8.5% 20,493 -360 -1.8%
PTCC (previous day TCC - 26 Apr)(5) 20,617 18,551 +2,066 +11.1% 20,455 +162 +0.8%
Plans activated — all plans (Yesterday — LAD 26 Apr)
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM130+13new
Bronze MTM13-2-66.7%
Silver MTM06-6-100.0%
Gold MTM04-4-100.0%
Total1413+1+7.7%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 14 + 20,617 − 20,133 = 498. PY: 13 + 18,551 − 18,564 = 0. MoM: 38 + 20,455 − 20,493 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

YoY (vs prior year same period)    MoM (vs prior month same days)
MetricCYPYYoY ΔYoY % MoMMoM ΔMoM %
Sales (GA4) (3) 716 446 +270 +60.5% 974 -258 -26.5%
Activations 746 499 +247 +49.5% 957 -211 -22.0%
Disconnections (floor 45-day lag) 583 794 -211 -26.6% 930 -347 -37.3%
GTV (ex-GST) $1,329,082 $1,180,223 +$148,858 +12.6% $1,331,023 $-1,942 -0.1%
TCC (end of period) 20,133 18,564 +1,569 +8.5% 20,493 -360 -1.8%
Plans activated — all plans (MTD)
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5250+525new
Gold MTM110155-45-29.0%
Bronze MTM45111-66-59.5%
Silver MTM36183-147-80.3%
Platinum MTM1824-6-25.0%
Diamond MTM1211+1+9.1%
Silver M2M015-15-100.0%
Total746499+247+49.5%

(3) Sales sourced from GA4. All other metrics from BigQuery.

Disconnections shown are invoice-cycle churn (45-day floor). Numbers reflect the floor — true churn for recent days settles over the next ~45 days.

YoY (vs prior FY same period)
MetricCYPYYoY ΔYoY %
Sales (GA4) (3) 9,264 6,491 +2,773 +42.7%
Activations 9,903 7,205 +2,698 +37.4%
Disconnections (floor 45-day lag) 7,813 7,135 +678 +9.5%
GTV (ex-GST) (4) $14,055,250 $12,935,939 +$1,119,311 +8.7%
TCC (end of period) 20,133 18,564 +1,569 +8.5%
Plans activated — all plans (FYTD)
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,0510+4,051new
Silver MTM2,424595+1,829+307.4%
Gold MTM1,971357+1,614+452.1%
Bronze MTM1,083349+734+210.3%
Platinum MTM21597+118+121.6%
Diamond MTM15875+83+110.7%
Gold M2M11,338-1,337-99.9%
Silver M2M04,168-4,168-100.0%
Bronze M2M0167-167-100.0%
Platinum Monthly033-33-100.0%
Diamond Monthly025-25-100.0%
Gold $88.90 MTM01-1-100.0%
Total9,9037,205+2,698+37.4%

(3) Sales sourced from GA4. All other metrics from BigQuery.

(4) GTV PY anomaly-adjusted: a March-2025 bulk-rebill event inflated raw FYTD PY GTV from $12.94M to $32.95M. PY value shown swaps the inflated Mar-2025 figure ($21.26M) for the Apr-2025 full-month value ($1.24M) for like-for-like comparison.

Disconnections shown are invoice-cycle churn (45-day floor).

TCC and Monthly GTV (ex-GST) — last 35 month-ends + today
TCC (blue line) on left axis. Monthly GTV (green bars) on right axis. The today point/bar is shown in orange. Anomaly: March 2025 GTV (raw $21.26M from a one-off bulk-rebill event) substituted with April 2025 full-month value ($1.24M) for like-for-like view. Displayed as "Mar 25*".