Kogan Internet — Daily Performance Report

Reference date: Yesterday = 21 Jun 2026  ·  FY2026 (1 Jul 2025 – 21 Jun 2026)  ·  Generated 22 Jun 2026
TCC (end of period)
21,021
YoY +13.8%MoM +1.7%
FYTD Activations
12,044
YoY +35.1%
FYTD Sales (GA4)
11,350
YoY +40.1%
FYTD GTV (adj)
$16,780,136
YoY +10.3%
MTD Activations
1,120
YoY +62.3%MoM +78.6%
MTD GTV
$1,161,844
YoY +18.5%MoM +1.8%

✓ What's Working Well

  • FYTD activations 12,044 vs 8,915 last year — +3,129 (+35.1%), well ahead of last year.
  • FYTD sales (GA4) 11,350 vs 8,104 — +3,246 (+40.1%).
  • TCC 21,021, up +2,548 YoY (+13.8%) and +348 MoM (+1.7%) — subscriber base still growing.
  • MTD activations 1,120 vs 690 — +430 (+62.3%) YoY; +493 (+78.6%) vs the same point last month.
  • MTD sales (GA4) 1,160 vs 722 — +438 (+60.7%).
  • MTD GTV $1.16M vs $0.98M — +$181K (+18.5%) YoY; +$21K (+1.8%) MoM.
  • FYTD GTV $16.78M vs $15.22M LY (anomaly-adjusted) — +$1.56M (+10.3%).
  • MTD disconnections 388 vs 510 LY — 122 fewer churn events (45-day floor estimate).

⚠ What Needs Watching

  • Yesterday activations 44 vs 52 LY (−8, −15.4%) — single-day figure, inherently volatile.
  • Yesterday GTV $80,863 vs $124,535 LY (−35.1%) — daily billing-cycle timing, not a trend.
  • Yesterday derived disconnections = −597. A negative result is a data-freshness artefact (overnight BigQuery invoice load pushed TCC_EOP above PTCC + activations); treat as not-yet-settled, not a real gain.
  • FYTD disconnections 9,346 vs 8,614 LY (+732, +8.5%) — churn rising alongside the larger base.
  • TCC MoM growth only +1.7% despite strong gross adds — churn is offsetting activations.
  • Gold+ is now the largest tier (4,733 of TCC, from ~6 a year ago) while legacy Silver/Gold decline — mix concentrating in one plan.
YoY (vs 21 Jun 2025)MoM (vs 21 May 2026)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾ 53 37 +16 +43.2% 27 +26 +96.3%
Activations 44
CY reflects LAD 21 Jun
 52 -8 -15.4% 36 +8 +22.2%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾ -597 138 -735 N/A 83 -680 N/A
GTV (ex-GST) $80,863 $124,535 -$43,672 -35.1% $82,961 -$2,097 -2.5%
TCC (end of period — 21 Jun) 21,021 18,473 +2,548 +13.8% 20,673 +348 +1.7%
PTCC (prev day's published TCC — 20 Jun) ⁽⁵⁾ 20,380 18,559 +1,821 +9.8% 20,720 -340 -1.6%

Plans activated — all plans (LAD 21 Jun, YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM320+32new
Gold MTM423-19-82.6%
Bronze MTM37-4-57.1%
Silver MTM221-19-90.5%
Platinum MTM21+1+100.0%
Diamond MTM10+1new
Total4452-8-15.4%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 44 + 20,380 − 21,021 = −597. PY: 52 + 18,559 − 18,473 = 138. MoM: 36 + 20,720 − 20,673 = 83. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in grey (not a win). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1. Disconnections (yesterday) = Activations + PTCC − TCC.
YoY (1–21 Jun 2025)MoM (1–21 May 2026)
MetricCY (1–21 Jun 26)PY (1–21 Jun 25)YoY ΔYoY %MoM (1–21 May 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾ 1,160 722 +438 +60.7% 580 +580 +100.0%
Activations 1,120 690 +430 +62.3% 627 +493 +78.6%
Disconnections ⚠ floor (45-day lag) 388 510 -122 -23.9% 555 -167 -30.1%
GTV (ex-GST) $1,161,844 $980,414 +$181,430 +18.5% $1,140,745 +$21,098 +1.8%
TCC (end of period) 21,021 18,473 +2,548 +13.8% 20,673 +348 +1.7%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM8260+826new
Gold MTM139208-69-33.2%
Silver MTM56255-199-78.0%
Bronze MTM5588-33-37.5%
Diamond MTM266+20+333.3%
Platinum MTM1823-5-21.7%
Gold M2M056-56-100.0%
Silver M2M054-54-100.0%
Total1,120690+430+62.3%
⁽³⁾ Sales sourced from GA4. MTD disconnections use invoice-cycle churn (45-day lag floor estimate).
YoY (1 Jul 2024 – 21 Jun 2025)
MetricCY (1 Jul 25–21 Jun 26)PY (1 Jul 24–21 Jun 25)YoY ΔYoY %
Sales (GA4) ⁽³⁾ 11,350 8,104 +3,246 +40.1%
Activations 12,044 8,915 +3,129 +35.1%
Disconnections ⚠ floor (45-day lag) 9,346 8,614 +732 +8.5%
GTV (ex-GST) $16,780,136 $15,219,978(4) +$1,560,158 +10.3%
TCC (end of period) 21,021 18,473 +2,548 +13.8%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM5,6060+5,606new
Silver MTM2,5401,251+1,289+103.0%
Gold MTM2,231947+1,284+135.6%
Bronze MTM1,199606+593+97.9%
Platinum MTM262152+110+72.4%
Diamond MTM20596+109+113.5%
Gold M2M11,398-1,397-99.9%
Silver M2M04,239-4,239-100.0%
Gold $88.90 MTM01-1-100.0%
Bronze M2M0167-167-100.0%
Platinum Monthly033-33-100.0%
Diamond Monthly025-25-100.0%
Total12,0448,915+3,129+35.1%
⁽³⁾ Sales sourced from GA4. FYTD disconnections use invoice-cycle churn (45-day lag floor estimate).
⁽⁴⁾ PY GTV anomaly-adjusted: a March 2025 bulk-rebill inflated raw GTV to $21.26M; the Mar-2025 figure is replaced with the Apr-2025 full-month GTV ($1.24M) for a like-for-like comparison. Raw PY FYTD GTV was $35.24M.

TCC (end of month) & Monthly GTV (ex-GST)

Blue line: end-of-month TCC (orange point = today, 22 Jun 26). Green bars: monthly GTV ex-GST (orange = month-to-date June). Mar 25*: March 2025 GTV ($21.26M, bulk-rebill anomaly) substituted with April 2025 full-month GTV ($1.24M).

A · Monthly Sales (GA4) — last 36 months

33/37 months populated · Nov 2023+ from real GA4 (with BigQuery ×0.93 estimates as a stop-gap where not yet backfilled). Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations) — last 36 months

Current month (amber) is partial.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier (stacked)

E · TCC by Plan Tier (stacked area)

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