Kogan Internet — Daily Performance Report

Reporting date (Yesterday): 16 Jul 2026  ·  generated 17 Jul 2026 (Australia/Melbourne)
✓ Deployed via sandbox
TCC (end of period)
22,022
YoY +17.7%  ·  MoM +4.7%
FYTD Activations
1,013
YoY +6.5%
FYTD Sales (GA4)
917
YoY +5.3%
FYTD GTV (ex-GST)
$903,133
YoY +15.8%
MTD Activations
1,013
YoY +6.5%  ·  MoM +24.6%
MTD GTV (ex-GST)
$903,133
YoY +15.8%  ·  MoM -4.7%

✓ What's Working Well

  • TCC up strongly: 22,022 vs 18,715 PY (+17.7% YoY, +3,307); also +4.7% MoM.
  • FYTD/MTD activations ahead of PY: 1,013 vs 951 (+6.5% YoY, +62); +24.6% MoM vs June (813).
  • FYTD/MTD sales (GA4) up: 917 vs 871 PY (+5.3% YoY, +46).
  • FYTD/MTD GTV up: $903,133 vs $780,156 PY (+15.8% YoY, +$122,977).
  • Gold+ now the lead plan: 737 MTD activations (a new tier vs PY), driving the premium mix shift.
  • Churn events low MTD: 97 disconnections vs 347 PY (invoice-cycle, subject to 45-day-lag floor).

⚠ What Needs Watching

  • Yesterday sales soft: 59 vs 77 PY (-23.4% YoY) — single-day movement.
  • Yesterday activations (LAD 15 Jul): 61 vs 67 PY (-9.0% YoY).
  • MTD GTV down MoM: $903,133 vs $947,822 June (-4.7%) — normal billing-cycle timing across a partial month.
  • Yesterday derived disconnections negative (CY -789, MoM -74) — a data-freshness artefact: overnight BigQuery invoice loads pushed TCC_EOP above PTCC + activations. Not real churn; shown in grey.
  • Yesterday GTV not yet loaded: no invoices posted for 16 Jul at query time (1-day invoice lag) — shown as N/A.

Yesterday — 16 Jul 2026

YoY  MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾5977-18-23.4%74-15-20.3%
Activations61 (CY reflects LAD 15 Jul)67-6-9.0%60+1+1.7%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾-789181-970-535.9%-74-715+966.2%
GTV (ex-GST)N/A$73,918N/AN/A$117,518N/AN/A
TCC (end of period — 16 Jul)22,02218,715+3,307+17.7%21,043+979+4.7%
PTCC (prev day published TCC — 15 Jul) ⁽⁵⁾21,17218,829+2,343+12.4%20,909+263+1.3%

Plans activated — all plans (Yesterday, CY reflects LAD 15 Jul)

PlanCYPYYoY ΔYoY %
Gold+ MTM460+46new
Gold MTM719-12-63.2%
Bronze MTM511-6-54.5%
Platinum MTM21+1+100.0%
Silver MTM135-34-97.1%
Diamond MTM01-1−100.0%
Total6167-6-9.0%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

4 GTV anomaly fix: a Mar-2025 bulk-rebill inflated that month's GTV (~$21.3M); where a PY period covers Mar-2025 it is substituted with Apr-2025 full-month GTV. No metric-table PY period covers Mar-2025 this run (FY began 1 Jul), so no adjustment applied here; the substitution is applied in the TCC + GTV chart.

5 PTCC_CY = previous day published TCC (from TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data settled). Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 61 + 21,172 − 22,022 = -789. PY: 67 + 18,829 − 18,715 = 181. MoM: 60 + 20,909 − 21,043 = -74. A negative value indicates BigQuery invoice data arrived overnight so TCC_EOP exceeds PTCC + activations — a data-freshness artefact (shown in grey), not real churn. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month to date — 1 Jul to 16 Jul

YoY  MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾917871+46+5.3%854+63+7.4%
Activations1,013951+62+6.5%813+200+24.6%
Disconnections ⚠ floor (45-day lag)97347-250-72.0%519-422-81.3%
GTV (ex-GST)$903,133$780,156+122,977+15.8%$947,822-44,689-4.7%
TCC (end of period — 16 Jul)22,02218,715+3,307+17.7%21,043+979+4.7%

Plans activated — all plans (MTD)

PlanCYPYYoY ΔYoY %
Gold+ MTM7370+737new
Gold MTM136316-180-57.0%
Silver MTM55450-395-87.8%
Bronze MTM51152-101-66.4%
Platinum MTM2119+2+10.5%
Diamond MTM1314-1-7.1%
Total1,013951+62+6.5%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

4 GTV anomaly fix: a Mar-2025 bulk-rebill inflated that month's GTV (~$21.3M); where a PY period covers Mar-2025 it is substituted with Apr-2025 full-month GTV. No metric-table PY period covers Mar-2025 this run (FY began 1 Jul), so no adjustment applied here; the substitution is applied in the TCC + GTV chart.

5 PTCC_CY = previous day published TCC (from TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data settled). Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 61 + 21,172 − 22,022 = -789. PY: 67 + 18,829 − 18,715 = 181. MoM: 60 + 20,909 − 21,043 = -74. A negative value indicates BigQuery invoice data arrived overnight so TCC_EOP exceeds PTCC + activations — a data-freshness artefact (shown in grey), not real churn. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Financial year to date — 1 Jul to 16 Jul

FY 2026/27 has just begun, so FYTD equals MTD this run.

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾917871+46+5.3%
Activations1,013951+62+6.5%
Disconnections ⚠ floor (45-day lag)97347-250-72.0%
GTV (ex-GST)$903,133$780,156+122,977+15.8%
TCC (end of period — 16 Jul)22,02218,715+3,307+17.7%

Plans activated — all plans (FYTD)

PlanCYPYYoY ΔYoY %
Gold+ MTM7370+737new
Gold MTM136316-180-57.0%
Silver MTM55450-395-87.8%
Bronze MTM51152-101-66.4%
Platinum MTM2119+2+10.5%
Diamond MTM1314-1-7.1%
Total1,013951+62+6.5%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

4 GTV anomaly fix: a Mar-2025 bulk-rebill inflated that month's GTV (~$21.3M); where a PY period covers Mar-2025 it is substituted with Apr-2025 full-month GTV. No metric-table PY period covers Mar-2025 this run (FY began 1 Jul), so no adjustment applied here; the substitution is applied in the TCC + GTV chart.

5 PTCC_CY = previous day published TCC (from TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data settled). Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 61 + 21,172 − 22,022 = -789. PY: 67 + 18,829 − 18,715 = 181. MoM: 60 + 20,909 − 21,043 = -74. A negative value indicates BigQuery invoice data arrived overnight so TCC_EOP exceeds PTCC + activations — a data-freshness artefact (shown in grey), not real churn. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC (end of month) & monthly GTV ex-GST

Blue line = end-of-month TCC (orange = today). Green bars = monthly GTV ex-GST (orange = current month-to-date). * Mar 25 GTV substituted with Apr-2025 full-month value (~$1,239,536) to remove the Mar-2025 bulk-rebill anomaly (raw ~$21,255,577).

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates (light blue) as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

Current month (amber) is partial.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier