FYTD Activations +35.8% YoY — 12,578 vs 9,265 ( +3,313).
MTD Activations surging — 1,654 vs 1,040 PY (+59.0%) and vs 852 prior month (+94.1%).
MTD Sales +63.0% YoY — 1,809 vs 1,110.
TCC +10.8% YoY — 20,688 vs 18,667 connected customers.
MTD GTV +14.0% YoY — $1,455,430 vs $1,276,876.
Gold+ tier momentum — 1,231 Gold+ activations in June (zero a year ago); Gold+ base now 4,912 connected, up from 6 in mid-2025.
⚠ What Needs Watching
Yesterday derived disconnections (+1,627) is a data-freshness artefact, not real churn: late-June invoice batches (23/24/27/29 Jun) had not loaded in BigQuery at run time, so TCC_EOP (20,688) is understated vs the published PTCC (22,270). Shown in grey; settled daily churn is near zero (PY & MoM derive to 0).
TCC_EOP_CY (20,688) is provisional for the same reason and will revise upward once late-June invoices settle (published series sat at 22,270 on 28 Jun).
FYTD disconnections 9,568 vs 8,776 PY (+9.0%) — churn rising alongside a larger base (invoice-cycle method, 45-day-lag floor so understated).
Silver tier eroding — Silver TCC 8,209 vs 10,675 a year ago; MTD Silver MTM activations 84 vs 411 PY as customers shift to Gold+.
Daily GTV shows $0 for 29 Jun (no invoice batch issued that day) — normal billing-cycle timing, not a revenue gap.
★ Sales from GA4 · All other metrics from BigQuery
YoY
MoM — positive green, negative red (disconnections inverted).
Metric
CY 29 Jun
PY 29 Jun
YoY Δ
YoY %
MoM 29 May
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
112
36
+76
+211.1%
22
+90
+409.1%
Activations
45
CY reflects LAD 28 Jun
26
+19
+73.1%
24
+21
+87.5%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)
1,627
0
+1,627
N/A
0
+1,627
N/A
GTV (ex-GST)
$0
$0
0
N/A
$0
0
N/A
TCC (end of period — 29 Jun)
20,688
18,667
+2,021
+10.8%
20,669
+19
+0.1%
PTCC (prev day published — 28 Jun) ⁽⁵⁾
22,270
18,641
+3,629
+19.5%
20,645
+1,625
+7.9%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.
⁽ᵃ⁾ Disconnections derived = Activations + PTCC − TCC. CY: 45 + 22,270 − 20,688 = 1,627. PY: 26 + 18,641 − 18,667 = 0. MoM: 24 + 20,645 − 20,669 = 0. A large positive CY here is a data-freshness artefact: late-June invoice batches (23/24/27/29 Jun) had not loaded in BigQuery at run time, so TCC_EOP is understated relative to the published PTCC. Shown in grey. PTCC (CY) from Google Sheet; PTCC (PY/MoM) from BigQuery (settled). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
Plans activated — all plans (CY uses LAD)
Plan
CY acts
PY acts
YoY Δ
YoY %
Gold+ MTM
33
0
+33
new
Gold MTM
8
10
-2
-20.0%
Silver MTM
2
14
-12
-85.7%
Bronze MTM
0
2
-2
−100.0%
Platinum MTM
1
0
+1
new
Diamond MTM
1
0
+1
new
Total
45
26
+19
+73.1%
★ Sales from GA4 · All other metrics from BigQuery
YoY
MoM — positive green, negative red (disconnections inverted).
Metric
CY 01 Jun–29 Jun
PY 01 Jun–29 Jun
YoY Δ
YoY %
MoM 01 May–29 May
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,809
1,110
+699
+63.0%
790
+1,019
+129.0%
Activations
1,654
1,040
+614
+59.0%
852
+802
+94.1%
Disconnections ⚠ floor (45-day lag)
610
672
-62
-9.2%
818
-208
-25.4%
GTV (ex-GST)
$1,455,430
$1,276,876
+178,554
+14.0%
$1,452,551
+2,878
+0.2%
TCC (end of period)
20,688
18,667
+2,021
+10.8%
20,669
+19
+0.1%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections (MTD) use invoice-cycle churn with a 45-day-lag floor (recent disconnections still maturing — understated).
Plans activated — all plans
Plan
CY acts
PY acts
YoY Δ
YoY %
Gold+ MTM
1,231
0
+1,231
new
Gold MTM
197
336
-139
-41.4%
Silver MTM
84
411
-327
-79.6%
Bronze MTM
74
138
-64
-46.4%
Platinum MTM
34
33
+1
+3.0%
Diamond MTM
34
11
+23
+209.1%
Silver M2M
0
55
-55
−100.0%
Gold M2M
0
56
-56
−100.0%
Total
1,654
1,040
+614
+59.0%
★ Sales from GA4 · All other metrics from BigQuery
YoY (no MoM on FYTD)
Metric
CY 01 Jul–29 Jun
PY 01 Jul–29 Jun
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
11,999
8,492
+3,507
+41.3%
Activations
12,578
9,265
+3,313
+35.8%
Disconnections ⚠ floor (45-day lag)
9,568
8,776
+792
+9.0%
GTV (ex-GST) ⁽⁴⁾
$17,073,722
$15,516,440
Mar-25 anomaly adj
+1,557,283
+10.0%
TCC (end of period)
20,688
18,667
+2,021
+10.8%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Blue line = end-of-month TCC (today's point in orange). Green bars = monthly GTV (today = month-to-date, orange).
* Mar-2025 GTV bar substituted with Apr-2025 full-month value ($1,239,536) to remove the one-off bulk-rebill anomaly ($21.26M raw). Today's TCC point (20,688) is provisional — late-June invoice batches still loading; published TCC was 22,270 on 28 Jun.
A. Monthly Sales (GA4) — last 37 months
32/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.
B. Monthly Connections (Activations) — last 37 months