Kogan Internet - Daily Performance Report

Reference day: 02 Jul 2026  ·  Activations reflect LAD 01 Jul 2026 (1-day lag)  ·  Generated 02 Jul 2026

TCC (end of period)
21,408
YoY +14.9%MoM +3.6%
FYTD Activations
123
YoY +0.8%
FYTD Sales (GA4)
135
YoY +27.4%
FYTD GTV (ex-GST)
$0
data lag
MTD Activations
123
YoY +0.8%MoM +200%
MTD GTV (ex-GST)
$0
data lag

✓ What's Working Well

  • FYTD Sales (GA4) up 27.4% YoY - 135 vs 106 (+29). Strong opening to FY27.
  • Yesterday Sales +28.0% YoY - 64 vs 50 (2 Jul).
  • TCC at record 21,408 - +2,769 (+14.9%) YoY vs 18,639 and +734 (+3.6%) MoM vs 1 Jun (20,674).
  • Yesterday Activations 123 (LAD 1 Jul) vs 61 PY - +62 (+101.6%); MTD 123 vs 41 same 2 days of Jun (+200%).
  • Gold+ now the dominant plan - 93 of 123 MTD activations (was 0 a year ago), lifting the premium ARPU mix.

⚠ What Needs Watching

  • MTD / FYTD GTV shows $0 CY vs $73.72 PY - invoice data is only settled to 28 Jun 2026, so July invoices aren't issued yet. Data-freshness, not a real decline.
  • Yesterday derived disconnections CY = -3 - a data-freshness artefact (overnight BigQuery invoice data pushed TCC_EOP above PTCC + activations). Shown neutral grey; not a real figure.
  • MTD disconnections CY floored at 0 - the 45-day churn lag means the current period isn't yet comparable to the 94 booked in the same 2 days of Jun.
  • Legacy tier volumes shrinking - Silver MTD activations 7 vs 56 PY and Gold 7 vs 37 PY as volume migrates to Gold+.
★ Sales from GA4 · All other metrics from BigQuery

Yesterday - 02 Jul 2026 (vs 02 Jul 2025 PY · vs 02 Jun 2026 MoM)

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) (3)6450+14+28.0%48+16+33.3%
Activations (CY reflects LAD 01 Jul)12361+62+101.6%26+97+373.1%
Disconnections (Activations + PTCC - TCC) (a)-3196-199-101.5%69-72-104.3%
GTV (ex-GST)$0$74-73.72-100.0%$6,179-6,178.58-100.0%
TCC (end of period - 02 Jul 2026) (5)21,40818,639+2,769+14.9%20,674+734+3.6%
PTCC (prev day published - 01 Jul) (5)21,28218,774+2,508+13.4%20,717+565+2.7%

Plans activated - all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM930+93new
Bronze MTM811-3-27.3%
Silver MTM732-25-78.1%
Gold MTM716-9-56.2%
Platinum MTM51+4+400.0%
Diamond MTM31+2+200.0%
Total12361+62+101.6%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections (yesterday) derived: Activations + PTCC - TCC. CY: 123 + 21282 - 21408 = -3. PY: 61 + 18774 - 18639 = 196. MoM: 26 + 20717 - 20674 = 69. A negative CY result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations - a data-freshness artefact (shown grey). PTCC (CY) from Google Sheet; PTCC (PY) & PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(4) March-2025 PY GTV substituted with April-2025 full-month GTV (bulk-rebill anomaly). No PY period in this report covers Mar-2025, so no adjustment applied here.
(5) PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY / PTCC_MoM computed from BigQuery using report_date = YEST_PY-1 and MOM_YEST-1 (settled). Disconnections (yesterday) = Activations + PTCC - TCC.
★ Sales from GA4 · All other metrics from BigQuery

Month to date - 01-02 Jul 2026 (vs 01-02 Jul 2025 · vs 01-02 Jun 2026 MoM)

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) (3)135106+29+27.4%72+63+87.5%
Activations123122+1+0.8%41+82+200.0%
Disconnections ⚠ floor (45-day lag)020-20-100.0%94-94-100.0%
GTV (ex-GST)$0$74-73.72-100.0%$6,179-6,178.58-100.0%
TCC (end of period - 02 Jul 2026)21,40818,639+2,769+14.9%20,674+734+3.6%

Plans activated - all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM930+93new
Bronze MTM826-18-69.2%
Silver MTM756-49-87.5%
Gold MTM737-30-81.1%
Platinum MTM52+3+150.0%
Diamond MTM31+2+200.0%
Total123122+1+0.8%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections (yesterday) derived: Activations + PTCC - TCC. CY: 123 + 21282 - 21408 = -3. PY: 61 + 18774 - 18639 = 196. MoM: 26 + 20717 - 20674 = 69. A negative CY result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations - a data-freshness artefact (shown grey). PTCC (CY) from Google Sheet; PTCC (PY) & PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(4) March-2025 PY GTV substituted with April-2025 full-month GTV (bulk-rebill anomaly). No PY period in this report covers Mar-2025, so no adjustment applied here.
(5) PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY / PTCC_MoM computed from BigQuery using report_date = YEST_PY-1 and MOM_YEST-1 (settled). Disconnections (yesterday) = Activations + PTCC - TCC.
★ Sales from GA4 · All other metrics from BigQuery

Financial year to date - 01-02 Jul 2026 (vs 01-02 Jul 2025)

MetricCYPYYoY ΔYoY %
Sales (GA4) (3)135106+29+27.4%
Activations123122+1+0.8%
Disconnections ⚠ floor (45-day lag)020-20-100.0%
GTV (ex-GST)$0$74-73.72-100.0%
TCC (end of period - 02 Jul 2026)21,40818,639+2,769+14.9%

Plans activated - all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM930+93new
Bronze MTM826-18-69.2%
Silver MTM756-49-87.5%
Gold MTM737-30-81.1%
Platinum MTM52+3+150.0%
Diamond MTM31+2+200.0%
Total123122+1+0.8%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections (yesterday) derived: Activations + PTCC - TCC. CY: 123 + 21282 - 21408 = -3. PY: 61 + 18774 - 18639 = 196. MoM: 26 + 20717 - 20674 = 69. A negative CY result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations - a data-freshness artefact (shown grey). PTCC (CY) from Google Sheet; PTCC (PY) & PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(4) March-2025 PY GTV substituted with April-2025 full-month GTV (bulk-rebill anomaly). No PY period in this report covers Mar-2025, so no adjustment applied here.
(5) PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY / PTCC_MoM computed from BigQuery using report_date = YEST_PY-1 and MOM_YEST-1 (settled). Disconnections (yesterday) = Activations + PTCC - TCC.

TCC (end of month) & Monthly GTV ex-GST

Blue line = end-of-month TCC (orange = latest). Green bars = monthly GTV ex-GST (orange = current month-to-date). *Mar-25 GTV substituted with Apr-2025 full-month value due to a March-2025 bulk-rebill anomaly (~$21.3M).

A · Monthly Sales (GA4) - last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery x 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations) - last 37 months

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (month-end)