Kogan Internet Daily Report

TCC (end of period)

21,340

YoY +15.3%MoM +2.7%

FYTD Activations

12,268

YoY +36.1%

FYTD Sales (GA4)

11,599

YoY +40.5%

FYTD GTV (ex-GST)

$16,920,020

YoY +10.4%

MTD Activations

1,344

YoY +70.6%MoM +95.3%

MTD GTV (ex-GST)

$1,301,728

YoY +19.4%MoM -0.4%

✓ What's Working Well

FYTD activations 12,268 vs 9,013 PY — +3,255 (+36.1%), the standout growth driver.
FYTD sales (GA4) 11,599 vs 8,253 PY — +3,346 (+40.5%).
FYTD GTV $16,920,020 vs $15,329,727 PY (anomaly-adjusted) — +$1,590,293 (+10.4%).
MTD activations 1,344 vs 788 PY (+70.6%) and vs 688 prior month (+95.3% MoM).
MTD sales 1,409 vs 871 PY (+61.8%) and vs 652 prior month (+116.1% MoM).
Yesterday: 79 activations vs 40 PY (+97.5%) and 86 sales vs 42 PY (+104.8%).
TCC end-of-period 21,340 vs 18,506 PY — +2,834 (+15.3%) YoY and +570 (+2.7%) MoM.
MTD GTV $1,301,728 vs $1,090,163 PY — +$211,565 (+19.4%) YoY.

⚠ What Needs Watching

Yesterday derived disconnections are negative — CY -534, MoM -25 — data-freshness artefacts, not real churn. Overnight invoice settlement lifted TCC_EOP (21,340) above PTCC + activations, so Activations + PTCC − TCC turns negative. These cells are shown in neutral grey, never as a win.
MTD GTV is marginally below the prior month (-0.4% MoM: $1,301,728 vs $1,307,178) — billing-cycle timing; YoY remains strongly positive (+19.4%).
MTD / FYTD disconnections are 45-day-lag floors (MTD 468, FYTD 9,426) and understate the most recent churn.
Yesterday GTV is $0 (CY) vs $22,807 PY — no invoice batch falls on 24 Jun; billing-cycle timing, not a demand signal.
PY yesterday disconnections derive to 78 (positive); with CY/MoM negative artefacts, the YoY and MoM % for that row show N/A.

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	86	42	+44	+104.8%	27	+59	+218.5%
Activations (CY reflects LAD 24 Jun)	79	40	+39	+97.5%	19	+60	+315.8%
Disconnections (Activations + PTCC − TCC) ^(a)	-534	78	−612	N/A	-25	−509	N/A
GTV (ex-GST)	$0	$22,807	−$22,807	-100.0%	$42,761	−$42,761	-100.0%
TCC (end of period — 24 Jun)	21,340	18,506	+2,834	+15.3%	20,770	+570	+2.7%
PTCC (prev day published — 23 Jun) ⁽⁵⁾	20,727	18,544	+2,183	+11.8%	20,726	+1	+0.0%

Plans activated — all plans (Yesterday, CY uses LAD 24 Jun)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	53	0	+53	new
Gold MTM	12	15	−3	-20.0%
Bronze MTM	7	6	+1	+16.7%
Silver MTM	3	18	−15	-83.3%
Platinum MTM	2	1	+1	+100.0%
Diamond MTM	2	0	+2	new
Total	79	40	+39	+97.5%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 79 + 20727 − 21340 = -534. PY: 40 + 18544 − 18506 = 78. MoM: 19 + 20726 − 20770 = -25. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey. PTCC (CY) from Google Sheet (23 Jun 2026); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁴⁾ PY FYTD GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw $35,345,769 − Mar-2025 $21,255,577 + Apr-2025 $1,239,536 = $15,329,727.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,409	871	+538	+61.8%	652	+757	+116.1%
Activations	1,344	788	+556	+70.6%	688	+656	+95.3%
Disconnections ⚠ floor (45-day lag)	468	537	−69	-12.8%	580	−112	-19.3%
GTV (ex-GST)	$1,301,728	$1,090,163	+$211,565	+19.4%	$1,307,178	−$5,450	-0.4%
TCC (end of period)	21,340	18,506	+2,834	+15.3%	20,770	+570	+2.7%

Plans activated — all plans (MTD)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	994	0	+994	new
Gold MTM	160	245	−85	-34.7%
Silver MTM	69	297	−228	-76.8%
Bronze MTM	68	101	−33	-32.7%
Diamond MTM	28	7	+21	+300.0%
Platinum MTM	25	27	−2	-7.4%
Gold M2M	0	56	−56	−100.0%
Silver M2M	0	55	−55	−100.0%
Total	1,344	788	+556	+70.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY FYTD GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw $35,345,769 − Mar-2025 $21,255,577 + Apr-2025 $1,239,536 = $15,329,727.

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	11,599	8,253	+3,346	+40.5%
Activations	12,268	9,013	+3,255	+36.1%
Disconnections ⚠ floor (45-day lag)	9,426	8,641	+785	+9.1%
GTV (ex-GST) ⁽⁴⁾	$16,920,020	$15,329,727	+$1,590,293	+10.4%
TCC (end of period)	21,340	18,506	+2,834	+15.3%

Plans activated — all plans (FYTD)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	5,774	0	+5,774	new
Silver MTM	2,553	1,293	+1,260	+97.4%
Gold MTM	2,252	984	+1,268	+128.9%
Bronze MTM	1,212	619	+593	+95.8%
Platinum MTM	269	156	+113	+72.4%
Diamond MTM	207	97	+110	+113.4%
Gold M2M	1	1,398	−1,397	-99.9%
Silver M2M	0	4,240	−4,240	−100.0%
Gold $88.90 MTM	0	1	−1	−100.0%
Platinum Monthly	0	33	−33	−100.0%
Bronze M2M	0	167	−167	−100.0%
Diamond Monthly	0	25	−25	−100.0%
Total	12,268	9,013	+3,255	+36.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY FYTD GTV adjusted for the Mar-2025 bulk-rebill anomaly: raw $35,345,769 − Mar-2025 $21,255,577 + Apr-2025 $1,239,536 = $15,329,727.

Kogan Internet — Daily Performance Report

✓ What's Working Well

⚠ What Needs Watching

Plans activated — all plans (Yesterday, CY uses LAD 24 Jun)

Plans activated — all plans (MTD)

Plans activated — all plans (FYTD)

Total Connected Customers (TCC) & Monthly GTV ex-GST

A · Monthly Sales (GA4) — last 36 months

B · Monthly Connections (Activations) — last 37 months

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier (stacked)

E · TCC by Plan Tier (stacked area)