Kogan Internet — Daily Performance Report

Reporting date: Thursday 3 July 2026 · Generated 4 Jul 2026 (Australia/Melbourne)

⏳ Staged for local watcher (deploys within 30 min) · Live dashboard: https://kogan-internet-report.pages.dev/

TCC (end of period)
20,810
YoY +12.3%MoM +0.9%
FYTD Activations
298
YoY +79.5%
FYTD Sales (GA4)
182
YoY +5.8%
FYTD GTV (ex-GST)
$64,181
YoY -47.1%
MTD Activations
298
YoY +79.5%MoM +234.8%
MTD GTV (ex-GST)
$64,181
YoY -47.1%MoM -25.5%

✓ What's Working Well

  • Activations surging YoY: MTD 298 vs 166 last year (+79.5%, +132) and MoM +234.8% (298 vs 89 for 1–3 Jun). Yesterday 77 vs 44 PY (+75.0%).
  • TCC (customer base) at 20,810 — up +12.3% YoY (+2,280 vs 18,530) and +0.9% MoM (vs 20,629 at 3 Jun).
  • Sales (GA4) MTD 182 vs 172 PY (+5.8% YoY) and a strong +59.6% MoM (vs 114 for 1–3 Jun).
  • Gold+ is the dominant growth engine: 215 of 298 MTD activations (72%). TCC Gold+ base has grown from a standing start to ~4,950 customers.

⚠ What Needs Watching

  • GTV down YoY: MTD ex-GST $64,181 vs $121,229 PY (-47.1%); yesterday $56,463 vs $121,155 (-53.4%). This reflects invoice-cycle timing — only 3 days of July invoices have been issued so far, so the day/MTD GTV comparison is not yet like-for-like this early in the month.
  • Yesterday disconnections derived at 675 (vs 135 PY, +400%; vs 91 MoM). Data-freshness caveat: this is a derived figure (Activations + PTCC − TCC) using the sheet's published PTCC and BigQuery TCC; overnight invoice arrivals can distort it. Confirm against the SQL Server source before treating as a real spike.
  • FYTD is only 3 days old (new financial year began 1 Jul 2026) — all FYTD figures are early-month and volatile. FYTD GTV $64,181 vs $121,229 PY carries the same billing-timing caveat as MTD.
  • MTD disconnections show 0 (CY) due to the 45-day-lag floor on invoice-cycle churn — recent churn events aren't yet confirmable, so MTD/FYTD churn is understated by design.

Yesterday — 3 Jul 2026 (activations reflect LAD 3 Jul)

YoY    MoM
MetricCYPYYoY ΔYoY %MoM baseMoM ΔMoM %
Sales (GA4) ⁽³⁾ 4766 -19 -28.8% 42 +5 +11.9%
Activations 77
CY reflects LAD 03 Jul		44 +33 +75.0% 48 +29 +60.4%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC) 675135 +540 +400.0% 91 +584 +641.8%
TCC (end of period — 03 Jul) 20,81018,530 +2,280 +12.3% 20,629 +181 +0.9%
PTCC (prev day published — 02 Jul) ⁽⁵⁾ 21,40818,621 +2,787 +15.0% 20,672 +736 +3.6%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ Mtm540+54new
Gold Mtm129+3+33.3%
Silver Mtm421-17-81.0%
Bronze Mtm413-9-69.2%
Platinum Mtm21+1+100.0%
Diamond Mtm10+1new
Total7744+33+75.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 77 + 21,408 − 20,810 = 675. PY: 44 + 18,621 − 18,530 = 135. MoM: 48 + 20,672 − 20,629 = 91. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate BigQuery invoice data arrived overnight (TCC_EOP exceeding PTCC + activations) — a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1–3 Jul 2026 vs 1–3 Jul 2025 · MoM vs 1–3 Jun 2026

YoY    MoM
MetricCYPYYoY ΔYoY %MoM baseMoM ΔMoM %
Sales (GA4) ⁽³⁾ 182172 +10 +5.8% 114 +68 +59.6%
Activations 298166 +132 +79.5% 89 +209 +234.8%
Disconnections ⚠ floor (45-day lag) 020 -20 -100.0% 94 -94 -100.0%
GTV (ex-GST) $64,181$121,229 $-57,048 -47.1% $86,107 $-21,926 -25.5%
TCC (end of period) 20,81018,530 +2,280 +12.3% 20,629 +181 +0.9%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ Mtm2150+215new
Gold Mtm3846-8-17.4%
Silver Mtm1777-60-77.9%
Bronze Mtm1539-24-61.5%
Platinum Mtm93+6+200.0%
Diamond Mtm41+3+300.0%
Total298166+132+79.5%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections (MTD/FYTD) use invoice-cycle churn with a 45-day-lag floor — recent churn is not yet confirmable so the current period is understated by design.

Financial year to date — 1–3 Jul 2026 vs 1–3 Jul 2025 (FY started 1 Jul)

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾ 182172 +10 +5.8%
Activations 298166 +132 +79.5%
Disconnections ⚠ floor (45-day lag) 020 -20 -100.0%
GTV (ex-GST) $64,181$121,229 $-57,048 -47.1%
TCC (end of period) 20,81018,530 +2,280 +12.3%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ Mtm2150+215new
Gold Mtm3846-8-17.4%
Silver Mtm1777-60-77.9%
Bronze Mtm1539-24-61.5%
Platinum Mtm93+6+200.0%
Diamond Mtm41+3+300.0%
Total298166+132+79.5%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections (MTD/FYTD) use invoice-cycle churn with a 45-day-lag floor — recent churn is not yet confirmable so the current period is understated by design.

TCC (end-of-month) & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (orange point = today, MTD). Green bars = monthly GTV ex-GST (orange = current month MTD). Mar 25* GTV substituted with Apr-2025 full-month value ($1,239,536) to remove the March-2025 bulk-rebill anomaly (raw ~$21.26M).

A · Monthly Sales (GA4) — last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations) — last 37 months

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (end-of-month)