Kogan Internet — Daily Performance Report

Report date (Yesterday): Fri 02 Oct 2026 · Generated Sat 03 Oct 2026 (Melbourne) · Deploy: ✓ Deployed via sandbox (Cloudflare Pages)

Performance Summary

TCC (end of period)
24,571
+19.6% YoY+5.1% MoM
FYTD Activations
6,007
+52.7% YoY
FYTD Sales (GA4)
5,804
+61.4% YoY
FYTD GTV (ex-GST)
$5.09M
+21.5% YoY
MTD Activations
170
+88.9% YoY+33.9% MoM
MTD GTV (ex-GST)
$11.7K
+13517.9% YoY+2.2% MoM

✓ What's Working Well

  • TCC end of period 24,571: +4,020 (+19.6%) YoY vs 20,551, and +1,200 (+5.1%) MoM vs 23,371.
  • FYTD activations 6,007 vs 3,933 PY (+2,074, +52.7%); FYTD GA4 sales 5,804 vs 3,596 (+61.4%).
  • Yesterday activations 82 (LAD 02 Oct) vs 37 PY (+45, +121.6%) and 49 prior-month (+33, +67.3%).
  • MTD activations 170 vs 90 PY (+88.9%) and 127 same period last month (+33.9%).
  • FYTD GTV (ex-GST) $5.09M vs $4.19M PY (+$902K, +21.5%).
  • Gold+ MTM is carrying growth: 4,374 of 6,007 FYTD activations (72.8%) vs 281 PY; yesterday 64 of 82.
  • Yesterday GA4 sales 58 vs 35 PY (+65.7%).

⚠ What Needs Watching

  • FYTD disconnections (invoice-cycle floor, 45-day lag) 2,395 vs 2,218 PY (+8.0%) — churn is rising slightly, though TCC still grows. MTD CY shows 0 only because of the 45-day lag.
  • Yesterday derived disconnections 302 vs 153 PY (+97%) and 205 prior-month (+47%); TCC fell 220 vs PTCC 24,791 (24,571 EOP). Derived values are a data-freshness estimate pending the SQL Server source.
  • Yesterday GA4 sales 58 vs 78 on 2 Sep (−25.6% MoM); MTD sales 134 vs 150 (−10.7% MoM) despite YoY growth. Sales are cooling vs last month.
  • Entry-tier plans are shrinking: Silver 323 FYTD vs 1,675 PY, Bronze 260 vs 616 — mix has shifted heavily to Gold+.
  • Yesterday/MTD GTV is only ~$11.7K (2 days into the billing cycle); YoY/MoM % on tiny daily bases are not meaningful.

Yesterday — Fri 02 Oct 2026

YoY (CY vs PY)   MoM (CY vs same period prior month)
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾5835+23+65.7%78-20-25.6%
Activations82 (CY reflects LAD 02 Oct)37+45+121.6%49+33+67.3%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾302153+149+97.4%205+97+47.3%
GTV (ex-GST)$11,685$86+$11,600+13517.9%$11,437+$249+2.2%
TCC (end of period — 02 Oct)24,57120,551+4,020+19.6%23,371+1,200+5.1%
PTCC (previous day's published TCC — 01 Oct) ⁽⁵⁾24,79120,667+4,124+20.0%23,527+1,264+5.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. GTV: no PY period covers March 2025, so no bulk-rebill adjustment ⁽⁴⁾ was required in this run.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 82 + 24,791 − 24,571 = 302. PY: 37 + 20,667 − 20,551 = 153. MoM: 49 + 23,527 − 23,371 = 205. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet, row 1/10/2026). PTCC_PY and PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM6422+42+190.9%
Gold MTM73+4+133.3%
Bronze MTM43+1+33.3%
Silver MTM47-3-42.9%
Platinum MTM20+2new
Diamond MTM12-1-50.0%
Total8237+45+121.6%

Month to Date — 01–02 Oct 2026

YoY (CY vs PY)   MoM (CY vs same period prior month)
MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾13470+64+91.4%150-16-10.7%
Activations17090+80+88.9%127+43+33.9%
Disconnections ⚠ floor (45-day lag)061-61-100.0%48-48-100.0%
GTV (ex-GST)$11,685$86+$11,600+13517.9%$11,437+$249+2.2%
TCC (end of period)24,57120,551+4,020+19.6%23,371+1,200+5.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. GTV: no PY period covers March 2025, so no bulk-rebill adjustment ⁽⁴⁾ was required in this run.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM13050+80+160.0%
Gold MTM207+13+185.7%
Silver MTM920-11-55.0%
Platinum MTM51+4+400.0%
Bronze MTM48-4-50.0%
Diamond MTM24-2-50.0%
Total17090+80+88.9%

Financial Year to Date — 01 Jul–02 Oct 2026

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾5,8043,596+2,208+61.4%
Activations6,0073,933+2,074+52.7%
Disconnections ⚠ floor (45-day lag)2,3952,218+177+8.0%
GTV (ex-GST)$5,092,493$4,190,451+$902,041+21.5%
TCC (end of period)24,57120,551+4,020+19.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. GTV: no PY period covers March 2025, so no bulk-rebill adjustment ⁽⁴⁾ was required in this run.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,374281+4,093+1456.6%
Gold MTM8671,243-376-30.2%
Silver MTM3231,675-1,352-80.7%
Bronze MTM260616-356-57.8%
Platinum MTM9864+34+53.1%
Diamond MTM8553+32+60.4%
Gold M2M01-1−100.0%
Total6,0073,933+2,074+52.7%

TCC + GTV (month-end)

* Mar 25 GTV (raw $21.26M bulk-rebill anomaly) substituted with Apr 25 full-month GTV ($1.24M). Orange = end-of-period (02 Oct) TCC point / month-to-date GTV.

3-Year Trends

A) Monthly Sales (GA4)

36/37 months populated · all post-Oct-2023 months are real GA4 actuals; current month (amber) is GA4 MTD.

B) Monthly Connections (Activations)

C) Quarterly Connections (Activations)

D) Monthly Activations by Plan Tier

E) TCC by Plan Tier

Tier = customer's latest plan. 'Other' (≈10 customers) omitted from chart E.