Kogan Internet — Daily Performance Report

Reporting date (Yesterday): 14 Jul 2026 · Activations reflect LAD 13 Jul · Generated 15 Jul 2026 (AEST)

Performance Summary

TCC (end of period)
21,010
YoY +12.0%MoM +0.8%
FYTD Activations
872
YoY +7.1%
FYTD Sales (GA4)
784
YoY +5.5%
FYTD GTV (ex-GST)
$776,099
YoY +9.9%
MTD Activations
872
YoY +7.1%MoM +25.5%
MTD GTV (ex-GST)
$776,099
YoY +9.9%MoM -6.5%

✓ What's Working Well

  • TCC still growing YoY: customer base ended at 21,010 (14 Jul), up +2,251 vs 18,759 a year ago (+12.0%) and +159 MoM (+0.8%).
  • Activations up YoY: MTD/FYTD activations 872 vs 814 PY (+58, +7.1%), and strongly ahead MoM (+177, +25.5% vs first 14 days of June).
  • Sales momentum: MTD sales (GA4) 784 vs 743 PY (+41, +5.5%) and +73 MoM (+10.3%).
  • GTV up YoY: MTD/FYTD GTV (ex-GST) $776,099 vs $706,238 PY (+$69,861, +9.9%).
  • Gold+ now dominant: Gold+ is 635 of 872 MTD activations (73%) and did not exist a year ago; the Gold+ book has grown to 5,591 customers, lifting premium mix.
  • Disconnections down YoY (MTD): 94 churn events vs 329 PY (-71.4%) — note this is a 45-day-lagged floor.

⚠ What Needs Watching

  • Yesterday activations soft: 27 (LAD 13 Jul) vs 64 PY (-57.8%) and -60.3% MoM — a single LAD-lagged day, not a trend.
  • Legacy tiers eroding: Silver MTD activations 51 vs 374 PY (−86.4%), Gold 115 vs 277 (−58.5%), Bronze 43 vs 133 (−67.7%) as Gold+ cannibalises — net activations still positive.
  • MTD GTV down MoM: $776,099 vs $830,304 for the first 14 days of June (-6.5%) — billing-cycle timing.
  • Yesterday derived disconnections elevated: 1,071 (= 27 + 22,054 − 21,010). Published TCC fell from 22,054 (13 Jul) to a 21,010 recompute (14 Jul); partly overnight BigQuery invoice-data settling. Derived-formula / data-freshness caveat applies.
  • Yesterday GTV = $0: no invoices dated 14 Jul in the warehouse yet (invoice data lags to LID 13 Jul) — a data-freshness artefact, not a real decline.
YoY MoM
MetricCY (14 Jul)PY (14 Jul)YoY ΔYoY %MoM (14 Jun)MoM ΔMoM %
Sales (GA4) ⁽³⁾6164-3-4.7%61+0+0.0%
Activations (CY reflects LAD 13 Jul)2764-37-57.8%68-41-60.3%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾1,071241+830+344.4%171+900+526.3%
GTV (ex-GST)$0 (no invoices 14 Jul yet — lag to 13 Jul)$90,294-90,294-100.0%$59,578-59,578-100.0%
TCC (end of period — 14 Jul) ⁽⁵⁾21,01018,759+2,251+12.0%20,851+159+0.8%
PTCC (previous day's published TCC — 13 Jul) ⁽⁵⁾22,05418,936+3,118+16.5%20,954+1,100+5.2%

Plans activated — all plans (LAD 13 Jul)

PlanCYPYYoY ΔYoY %
Gold+ MTM220+22new
Gold MTM328-25-89.3%
Silver MTM124-23-95.8%
Bronze MTM110-9-90.0%
Platinum MTM01-1−100.0%
Diamond MTM01-1−100.0%
Total2764-37-57.8%
⁽ᵃ⁾ Disconnections (yesterday) derived formula: Activations + PTCC − TCC. CY: 27 + 22,054 − 21,010 = 1,071. PY: 64 + 18,936 − 18,759 = 241. MoM: 68 + 20,954 − 20,851 = 171. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC Calc Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.
YoY MoM
MetricCY (01 Jul–14 Jul)PY (01 Jul–14 Jul)YoY ΔYoY %MoM (01 Jun–14 Jun)MoM ΔMoM %
Sales (GA4) ⁽³⁾784743+41+5.5%711+73+10.3%
Activations872814+58+7.1%695+177+25.5%
Disconnections ⚠ floor (45-day lag)94329-235-71.4%396-302-76.3%
GTV (ex-GST)$776,099$706,238+69,861+9.9%$830,304-54,205-6.5%
TCC (end of period)21,01018,759+2,251+12.0%20,851+159+0.8%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM6350+635new
Gold MTM115277-162-58.5%
Silver MTM51374-323-86.4%
Bronze MTM43133-90-67.7%
Platinum MTM1718-1-5.6%
Diamond MTM1112-1-8.3%
Total872814+58+7.1%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
YoY (FY starts 1 Jul — FYTD equals MTD this period)
MetricCY (01 Jul–14 Jul)PY (01 Jul–14 Jul)YoY ΔYoY %
Sales (GA4) ⁽³⁾784743+41+5.5%
Activations872814+58+7.1%
Disconnections ⚠ floor (45-day lag)94329-235-71.4%
GTV (ex-GST)$776,099$706,238+69,861+9.9%
TCC (end of period)21,01018,759+2,251+12.0%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM6350+635new
Gold MTM115277-162-58.5%
Silver MTM51374-323-86.4%
Bronze MTM43133-90-67.7%
Platinum MTM1718-1-5.6%
Diamond MTM1112-1-8.3%
Total872814+58+7.1%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

TCC (end of month) & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (orange = current MTD point). Green bars = monthly GTV ex-GST (orange = July MTD). Mar-2025 GTV substituted with Apr-2025 full-month value (bulk-rebill anomaly), shown as “Mar 25*”.

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 as backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier

Current (in-progress) month/quarter shown in amber where applicable. Tier charts exclude a small “Other” residual.