Kogan Internet — Daily Performance Report

Reporting date: 28 Jun 2026 · Generated 29 Jun 2026 (Australia/Melbourne) · https://kogan-internet-report.pages.dev/

Headline KPIs

TCC (end of period)
22,270
YoY +19.5%MoM +7.9%
FYTD Activations
12,533
YoY +35.7%
FYTD Sales (GA4)
11,887
YoY +40.6%
FYTD GTV (adj)
$17.03M
YoY +9.8%
MTD Activations
1,609
YoY +58.7%MoM +94.3%
MTD GTV
$1.41M
YoY +10.5%MoM -2.8%

✓ What's Working Well

  • TCC reached 22,270, up +3,629 YoY (+19.5%) and +1,625 MoM (+7.9%) — a fresh record high.
  • FYTD activations 12,533 vs 9,239 PY (+3,294, +35.7%).
  • MTD activations 1,609 vs 1,014 PY (+58.7% YoY; +94.3% vs prior month).
  • FYTD sales (GA4) 11,887 vs 8,456 PY (+3,431, +40.6%).
  • MTD sales (GA4) 1,697 vs 1,074 PY (+58.0% YoY; +121.0% vs prior month).
  • MTD disconnections down to 556 vs 672 PY (-17.3%) and 802 prior month (-30.7%).
  • FYTD GTV (ex-GST) $17.03M vs $15.52M adjusted PY (+9.8%).

⚠ What Needs Watching

  • MTD GTV $1.41M is -2.8% vs prior month ($1.45M) — normal billing-cycle timing; invoices for 27–28 Jun are not yet loaded (latest invoice date 26 Jun).
  • FYTD disconnections 9,514 vs 8,776 PY (+738, +8.4%) — churn rising in absolute terms as the base grows (⚠ floored by 45-day lag).
  • Yesterday GTV shows $0 because invoice data only extends to 26 Jun (1–2 day invoice lag), not a real decline.
  • Yesterday derived disconnections are negative (CY -341, PY -108) — a data-freshness artefact: overnight BigQuery invoice loads pushed TCC_EOP above PTCC + activations. True disconnections pending the SQL Server source; shown in neutral grey, not as a win.
YoY (vs prior year)MoM (vs prior month)

Yesterday — 28 Jun 2026

MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾7248+24+50.0%24+48+200.0%
Activations (CY reflects LAD 27 Jun)8751+36+70.6%42+45+107.1%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)-341-108-233+215.7%135-476-352.6%
GTV (ex-GST)$0$84,014-84,014-100.0%$77,751-77,751-100.0%
TCC (end of period — 28 Jun)22,27018,641+3,629+19.5%20,645+1,625+7.9%
PTCC (previous day — 27 Jun) ⁽⁵⁾21,84218,482+3,360+18.2%20,738+1,104+5.3%

Plans activated — all plans (CY reflects LAD 27/06)

PlanCYPYYoY ΔYoY %
Gold+ MTM630+63new
Gold MTM1015-5-33.3%
Silver MTM426-22-84.6%
Bronze MTM47-3-42.9%
Platinum MTM32+1+50.0%
Diamond MTM31+2+200.0%
Total8751+36+70.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY GTV anomaly-adjusted: a bulk re-bill inflated Mar-2025 GTV; the raw Mar-2025 figure is replaced with the Apr-2025 full-month GTV for a like-for-like comparison.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 87 + 21842 − 22270 = -341. PY: 51 + 18482 − 18641 = -108. MoM: 42 + 20738 − 20645 = 135. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (shown in neutral grey). True figures pending the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). PTCC (CY) from Google Sheet; PTCC (PY/MoM) from BigQuery.

YoY (vs prior year)MoM (vs prior month)

Month to date

MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾1,6971,074+623+58.0%768+929+121.0%
Activations1,6091,014+595+58.7%828+781+94.3%
Disconnections ⚠ floor (45-day lag)556672-116-17.3%802-246-30.7%
GTV (ex-GST)$1,411,480$1,276,876+134,604+10.5%$1,452,551-41,072-2.8%
TCC (end of period)22,27018,641+3,629+19.5%20,645+1,625+7.9%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM1,1980+1198new
Gold MTM189326-137-42.0%
Silver MTM82397-315-79.3%
Bronze MTM74136-62-45.6%
Platinum MTM3333+0+0.0%
Diamond MTM3311+22+200.0%
Gold M2M056-56−100.0%
Silver M2M055-55−100.0%
Total1,6091,014+595+58.7%

⁽³⁾ Sales from GA4. ⚠ Disconnections are invoice-cycle churn (floored by 45-day lag).

Financial year to date

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾11,8878,456+3,431+40.6%
Activations12,5339,239+3,294+35.7%
Disconnections ⚠ floor (45-day lag)9,5148,776+738+8.4%
GTV (ex-GST) ⁽⁴⁾$17,029,772$15,516,440+1,513,333+9.8%
TCC (end of period)22,27018,641+3,629+19.5%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM5,9780+5978new
Silver MTM2,5661,393+1173+84.2%
Gold MTM2,2811,065+1216+114.2%
Bronze MTM1,218654+564+86.2%
Platinum MTM277162+115+71.0%
Diamond MTM212101+111+109.9%
Gold M2M11,398-1397-99.9%
Silver M2M04,240-4240−100.0%
Gold $88.90 MTM01-1−100.0%
Platinum Monthly033-33−100.0%
Diamond Monthly025-25−100.0%
Bronze M2M0167-167−100.0%
Total12,5339,239+3,294+35.7%

⁽³⁾ Sales from GA4. ⁽⁴⁾ PY GTV anomaly-adjusted (Mar-2025 bulk re-bill replaced with Apr-2025). ⚠ Disconnections are invoice-cycle churn (45-day lag floor).

TCC & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (NIC+PIC); today's point in orange. Green bars = monthly GTV ex-GST; current month (orange) is month-to-date. Mar 25*: the Mar-2025 bulk re-bill anomaly (~$21.3M) is substituted with the Apr-2025 full-month GTV for readability.

A · Monthly Sales (GA4)

32/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery x 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is in progress.

C · Quarterly Connections

Current quarter (amber) labelled QTD.

D · Monthly Activations by Plan Tier

Stacked by tier. Source: BigQuery.

E · TCC by Plan Tier

Stacked area, NIC+PIC per tier at each month-end (+ today).