Kogan Internet Daily Performance Report

Performance SummaryYesterdayMTDFYTDTCC + GTV Chart3-Year Trends

Performance Summary — 22 Aug 2026

TCC — end of period

23,302

as at 22 Aug 2026

YoY +2,908MoM +1,181

FYTD Activations

3,290

1 Jul – 22 Aug

YoY +398

FYTD Sales (GA4)

3,094

1 Jul – 22 Aug

YoY +515

FYTD GTV (ex-GST)

$2,944,684.23

1 Jul – 22 Aug · anomaly-adjusted

YoY +$398,226.48

MTD Activations

1,258

1 Aug – 22 Aug

YoY +158MoM −160

MTD GTV (ex-GST)

$1,358,117.93

1 Aug – 22 Aug

YoY +$167,352.81MoM −$32,335.39

✓ What’s Working Well

TCC hit an all-time high of 23,302 as at 22 Aug 2026 — up +2,908 YoY (23,302 vs 20,394, +14.3%) and +1,181 MoM (vs 22,121 at 22 Jul, +5.3%).
FYTD activations 3,290 vs 2,892 LY — +398 (+13.8%). Two months into FY27 the connection engine is comfortably ahead of last year.
FYTD sales (GA4) 3,094 vs 2,579 LY — +515 (+20.0%), so demand at the top of the funnel is growing faster than the customer base.
FYTD GTV $2,944,684.23 vs $2,546,457.75 LY — +$398,226.48 (+15.6%), tracking slightly ahead of connection growth (+13.8%), which points to healthy ARPU.
MTD disconnections 375 vs 496 LY — −121 (−24.4%), and well below the 649 recorded over the equivalent window last month. Churn is the standout improvement this month.
MTD activations 1,258 vs 1,100 LY — +158 (+14.4%); MTD GTV $1,358,117.93, +$167,352.81 YoY (+14.1%).
Gold+ is now the dominant tier — 887 of 1,258 MTD activations (71%), and 7,238 of the 23,294 tier-attributed connections (31% of the base). It did not exist a year ago.
Yesterday's activations 56 vs 31 LY (+80.6%) on 47 sales vs 17 LY (+176.5%) — a strong single-day read.

⚠ What Needs Watching

Yesterday's derived disconnections are negative (-601). The formula is Activations + PTCC − TCC (56 + 22,645 − 23,302). BigQuery invoice data arrived overnight and pushed TCC as at 22 Aug above the TCC published yesterday (22,645), so this is a data-freshness artefact, not a real churn figure. Prior-year (-8) is negative for the same reason. Treat the MoM value (82) as the only meaningful daily churn read on this tab.
Yesterday's GTV reads $0.00. The latest invoice issued date in BigQuery is 21 Aug 2026, so no invoices are yet booked against 22 Aug 2026. This is the normal 1-day invoice lag and will fill in on tomorrow's run — it is not a revenue miss.
MTD activations are 160 behind the equivalent window last month (1,258 vs 1,418, −11.3%). July was an exceptionally strong month (2,032 activations for the full month), so this is a return to a still-elevated baseline rather than a decline — but worth tracking if the gap widens through end of month.
FYTD disconnections 1,287 vs 1,240 LY — +47 (+3.8%). Churn is running slightly ahead of last year on a full-FY basis even though the MTD picture is much better; the July cohort is carrying the gap.
MTD/FYTD disconnections are a floor, not a final number. Invoice-cycle churn needs a 45-day gap before an event is confirmed, so recent periods are structurally understated and will revise upward.
Legacy tiers are shrinking. Silver TCC is down to 8,026 from 11,340 a year ago and Gold to 5,446 from 6,458. Gold+ is more than absorbing the loss today, but the mix shift concentrates the base in a single plan.
Monthly Sales trend chart is still mostly estimated. 34 of 37 months are populated but only Nov-2023 and the current month are real GA4; the rest are BigQuery activations × 0.93 stand-ins, backfilled one month per daily run. The prior state file was not present on this sandbox, so the series was re-bootstrapped today.
Mar-2025 GTV anomaly. Raw Mar-2025 GTV was $21,255,577.45 from a bulk-rebill event; the chart substitutes Apr-2025 ($1,239,535.76) for a like-for-like read. No current comparison period includes Mar-2025, so no table figures are affected this run.

Yesterday — 22 Aug 2026

YoY — vs prior yearMoM — vs prior month

Metric	CY 22 Aug 2026	PY 22 Aug 2025	YoY Δ	YoY %	MoM 22 Jul 2026	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	47	17	+30	+176.5%	68	−21	−30.9%
Activations	56 (CY reflects LAD 21 Aug)	31	+25	+80.6%	75	−19	−25.3%
Disconnections ^(a) (Activations + PTCC − TCC)	-601	-8	−593	n/m	82	−683	n/m
GTV (ex-GST)	$0.00 (⚠ invoice lag — LID 21 Aug)	$96,892.06	−$96,892.06	−100.0%	$142,338.32	−$142,338.32	−100.0%
TCC (end of period — 22 Aug)	23,302	20,394	+2,908	+14.3%	22,121	+1,181	+5.3%
PTCC (previous day’s published TCC — 21 Aug) ⁽⁵⁾	22,645	20,355	+2,290	+11.3%	22,128	+517	+2.3%

Plans activated — all plans

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	45	0	+45	new
Gold MTM	5	16	−11	−68.8%
Silver MTM	3	7	−4	−57.1%
Bronze MTM	3	5	−2	−40.0%
Platinum MTM	0	3	−3	−100.0%
Total	56	31	+25	+80.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 56 + 22,645 − 23,302 = -601. PY: 31 + 20,355 − 20,394 = -8. MoM: 75 + 22,128 − 22,121 = 82. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — this is a data-freshness artefact, and negative values are rendered in neutral grey rather than green. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day’s published TCC (from the TCC Calc Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (21 Aug 2025) and MOM_YEST−1 (21 Jul 2026). Disconnections (yesterday) = Activations + PTCC − TCC.

GTV note: the latest invoice issued date in BigQuery is 21 Aug 2026, so GTV for 22 Aug 2026 is $0.00 — normal 1-day invoice lag, shown in grey rather than coloured as a miss.

Month to date — 1 Aug 2026 – 22 Aug 2026

YoY — vs prior yearMoM — vs prior month

Metric	CY 1 Aug – 22 Aug	PY 1 Aug – 22 Aug	YoY Δ	YoY %	MoM 1 Jul – 22 Jul	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,266	939	+327	+34.8%	1,265	+1	+0.1%
Activations	1,258	1,100	+158	+14.4%	1,418	−160	−11.3%
Disconnections ⚠ floor (45-day lag)	375	496	−121	−24.4%	649	−274	−42.2%
GTV (ex-GST)	$1,358,117.93	$1,190,765.12	+$167,352.81	+14.1%	$1,390,453.32	−$32,335.39	−2.3%
TCC (end of period)	23,302	20,394	+2,908	+14.3%	22,121	+1,181	+5.3%

Plans activated — all plans

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	887	0	+887	new
Gold MTM	195	391	−196	−50.1%
Silver MTM	77	492	−415	−84.3%
Bronze MTM	71	180	−109	−60.6%
Platinum MTM	19	23	−4	−17.4%
Diamond MTM	9	14	−5	−35.7%
Total	1,258	1,100	+158	+14.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections use invoice-cycle churn (LEAD on customer invoice dates; a gap > 45 days is a churn event, attributed to invoice date + 35 days). Recent periods are a floor — events cannot be confirmed until 45 days have elapsed, so these figures will revise upward.

⁽⁴⁾ GTV anomaly adjustment: a bulk-rebill event inflated Mar-2025 GTV to $21,255,577.45. Where a prior-year period spans March 2025, the raw Mar-2025 figure is replaced with the Apr-2025 full-month GTV ($1,239,535.76) for a like-for-like comparison. No comparison period in this report spans March 2025, so no table figure has been adjusted this run.

Financial year to date — 1 Jul 2026 – 22 Aug 2026

Metric	CY 1 Jul – 22 Aug	PY 1 Jul – 22 Aug	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	3,094	2,579	+515	+20.0%
Activations	3,290	2,892	+398	+13.8%
Disconnections ⚠ floor (45-day lag)	1,287	1,240	+47	+3.8%
GTV (ex-GST)	$2,944,684.23	$2,546,457.75	+$398,226.48	+15.6%
TCC (end of period)	23,302	20,394	+2,908	+14.3%

Plans activated — all plans

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	2,357	0	+2,357	new
Gold MTM	486	993	−507	−51.1%
Silver MTM	186	1,341	−1,155	−86.1%
Bronze MTM	157	471	−314	−66.7%
Platinum MTM	62	50	+12	+24.0%
Diamond MTM	42	36	+6	+16.7%
Gold M2M	0	1	−1	−100.0%
Total	3,290	2,892	+398	+13.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

TCC & monthly GTV — Jun 2023 to today

Blue line (left axis) = end-of-month Total Connected Customers, computed as NIC + PIC. Green bars (right axis) = monthly GTV ex-GST. The final point/bar (orange) is today (23 Aug 2026): TCC as at now, and month-to-date GTV.
* Mar 25 — the raw Mar-2025 GTV of $21,255,577.45 reflects a one-off bulk-rebill event. The bar shows the Apr-2025 full-month GTV ($1,239,535.76) substituted in its place so the trend line stays readable.

A — Monthly Sales (GA4), last 36 months

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD through 22 Aug 2026. Darker blue bars are real GA4; pale blue bars are estimates still awaiting backfill (one month is backfilled per daily run — Nov 2023 was backfilled today at 459 items). Pre-Nov-2023 months are blank because GA4 ecommerce was not yet live.

B — Monthly Connections (Activations)

BigQuery activations by NbnActivationDate. Current month (amber) is partial, through 22 Aug 2026.

C — Quarterly Connections (Activations)

Calendar quarters. The final bar (amber) is the quarter to date.

D — Monthly Activations by Plan Tier

Stacked by normalised plan tier. Gold+ launched Sep 2025 and now dominates new connections. Current month is partial.

E — TCC by Plan Tier

Stacked end-of-month TCC by the tier of each customer’s most recent order, using the same NIC + PIC formula as the TCC + GTV chart. Final point is today.