Kogan Internet — Daily Performance Report

Report date (Yesterday): Thu 08 Oct 2026 · Generated Fri 09 Oct 2026 (Melbourne) · Deploy: ✓ Deployed via sandbox · kogan-internet-report.pages.dev

Performance Summary

⚠ Data freshness: LAD = 07 Oct (normal 1-day lag); latest invoice date = 06 Oct (no invoices dated 07 or 08 Oct yet — 07 Oct 2025 also had none, so billing-cycle timing). Invoice-load check: 06 Oct has 2,751 invoices vs 2,088 on 06 Sep (132% — complete). PTCC drift: the TCC published for 07 Oct (24,466, today's PTCC) was computed before the 06 Oct billing batch loaded; BigQuery now gives 25,148 for 07 Oct, so today's derived CY disconnections (−610) are an artefact (grey). PY caveat: PY TCC drops from 20,556 (07 Oct 2025) to 18,511 (08 Oct 2025) because the NIC window moved past the 05–08 Sep 2025 billing days before the 09 Oct 2025 rebill batch landed — PY TCC (and PY derived disconnections of 2,078) are a billing-window artefact, so TCC YoY (+35.9%) is overstated; vs the 07 Oct 2025 TCC the growth is +22.3%.
TCC (end of period)
25,148
+35.9% YoY+5.2% MoM
YoY vs 07 Oct 2025: +22.3% (PY 08 Oct is a billing-window low)
FYTD Activations
6,256
+51.9% YoY
FYTD Sales (GA4)
6,180
+63.4% YoY
FYTD GTV (ex-GST)
$5.63M
+24.0% YoY
MTD Activations
419
+52.4% YoY-29.0% MoM
MTD GTV (ex-GST)
$544.3K
+57.5% YoY-6.4% MoM
FYTD Revenue (ex-GST)
$5.18M
+22.1% YoY
FYTD GP (ex-GST)
$927.9K
+3.5% YoY17.9% margin

Revenue & GP (ex-GST) vs same period last year

PeriodCY RevenuePY RevenueRev YoY %CY GPPY GPGP YoY ΔGP YoY %GP margin CY / PY
Yesterday — Thu 08 Oct 2026 vs Wed 08 Oct 2025 (no CY invoices dated 08 Oct yet — billing timing)$0$58,368-100.0%$0$13,657-$13,657-100.0%— / 23.4%
MTD — 01–08 Oct 2026 vs 01–08 Oct 2025$487,586$329,063+48.2%$77,564$67,907+$9,657+14.2%15.9% / 20.6%
FYTD — 01 Jul–08 Oct 2026 vs 01 Jul–08 Oct 2025$5,180,736$4,244,333+22.1%$927,896$896,249+$31,647+3.5%17.9% / 21.1%

Revenue = SUM(InvoiceExGST + AdjustmentTotal). GP = Revenue − nbn wholesale cost per invoice, floored at $0. Yesterday and MTD comparisons are sensitive to billing-cycle timing.

✓ What's Working Well

  • TCC 25,148 at 08 Oct — a new high, +445 above the 30 Sep record (24,703) and +1,250 (+5.2%) MoM vs 23,898 at 08 Sep. Like-for-like YoY vs the 07 Oct 2025 TCC (20,556) is +4,592 (+22.3%).
  • FYTD activations 6,256 vs 4,118 PY (+2,138, +51.9%); FYTD GA4 sales 6,180 vs 3,781 (+2,399, +63.4%).
  • FYTD GTV (ex-GST) $5.63M vs $4.54M PY (+$1,089,174, +24.0%); FYTD Revenue $5.18M vs $4.24M (+$936,403, +22.1%).
  • Yesterday (Thu 08 Oct): GA4 sales 79 vs 33 PY (+46, +139.4%); activations (LAD 07 Oct) 72 vs 33 PY (+39, +118.2%).
  • MTD GA4 sales 510 vs 255 PY (+255, +100.0%); MTD activations 419 vs 275 PY (+144, +52.4%).
  • MTD GTV jumped now the 06 Oct billing batch (2,751 invoices) has loaded: $544.3K vs $345.6K PY (+$198,733, +57.5%); MTD Revenue $487.6K vs $329.1K (+48.2%); MTD GP $77.6K vs $67.9K (+$9,657, +14.2%).
  • Gold+ MTM keeps driving the mix: 4,554 FYTD activations (73% of total) vs 377 PY; MTD 310 vs 146 PY (+112.3%). Gold+ customers now 9,150 of TCC (36%).

⚠ What Needs Watching

  • Published PTCC understated again: the 07 Oct TCC in the sheet (24,466) was computed before 06 Oct invoices loaded; BigQuery now gives 25,148 for 07 Oct. Derived disconnections CY = 72 + 24,466 − 25,148 = −610 is an artefact (grey). Consider correcting row 7/10/2026 in the TCC sheet to 25,148.
  • PY TCC is a billing-window artefact: PY drops 20,556 → 18,511 between 07 and 08 Oct 2025 (NIC window passed the 05–08 Sep 2025 bill days before the 09 Oct 2025 batch). So TCC YoY of +35.9% and PY derived disconnections of 2,078 are overstated; the like-for-like YoY is ~+22%.
  • No invoices dated 07 or 08 Oct yet (latest 06 Oct) so yesterday's GTV / Revenue / GP are $0 vs $58.9K / $58.4K / $13.7K PY (08 Oct 2025 had 858 invoices) — billing-cycle timing, not a revenue drop.
  • GP lags revenue: FYTD GP $927.9K vs $896.2K PY (+3.5%) while Revenue is +22.1%; GP margin 17.9% vs 21.1% PY. MTD margin 15.9% vs 20.6% PY and 17.8% for 01–08 Sep. Drivers: intro-priced Gold+, the 1 Jul nbn wholesale rise (+2.6–5.0%) and growing adjustments.
  • Adjustments growing: MTD −$56,719 (10.4% of GTV) vs −$16,509 PY (4.8%); FYTD −$444,376 (7.9% of GTV) vs −$291,605 (6.4%) — revenue grows slower than GTV (+22.1% vs +24.0% FYTD).
  • MTD vs September is softer: activations 419 vs 590 (−29.0%), GA4 sales 510 vs 771 (−33.9%), GTV $544.3K vs $581.3K (−6.4%), GP −18.3%. Early September was a record month (2,101 sales).
  • FYTD invoice-cycle disconnections 2,584 vs 2,298 PY (+12.4%) on a much larger base; floor figure given the 45-day lag.

Yesterday — Thu 08 Oct 2026

⚠ Data freshness: LAD = 07 Oct (normal 1-day lag); latest invoice date = 06 Oct (no invoices dated 07 or 08 Oct yet — 07 Oct 2025 also had none, so billing-cycle timing). Invoice-load check: 06 Oct has 2,751 invoices vs 2,088 on 06 Sep (132% — complete). PTCC drift: the TCC published for 07 Oct (24,466, today's PTCC) was computed before the 06 Oct billing batch loaded; BigQuery now gives 25,148 for 07 Oct, so today's derived CY disconnections (−610) are an artefact (grey). PY caveat: PY TCC drops from 20,556 (07 Oct 2025) to 18,511 (08 Oct 2025) because the NIC window moved past the 05–08 Sep 2025 billing days before the 09 Oct 2025 rebill batch landed — PY TCC (and PY derived disconnections of 2,078) are a billing-window artefact, so TCC YoY (+35.9%) is overstated; vs the 07 Oct 2025 TCC the growth is +22.3%.
⚠ PTCC loaded from Google Sheet (row 7/10/2026 = 24,466) — that published value pre-dates the 06 Oct invoice load; see ⁽ᵃ⁾.
YoY (CY vs PY)   MoM (CY vs same period prior month)

PY = Wed 08 Oct 2025 · MoM = Tue 08 Sep 2026

MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾7933+46+139.4%85-6-7.1%
Activations72
(CY reflects LAD 07 Oct)
33+39+118.2%110-38-34.5%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾-610
⚠ negative = data-freshness artefact
2,078-2,688N/A233-843N/A
GTV (ex-GST)$0
no invoices dated 08 Oct yet (billing timing)
$58,867-$58,867-100.0%$79,405-$79,405-100.0%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$0$58,368-$58,368-100.0%$78,429-$78,429-100.0%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$0$13,657-$13,657-100.0%$16,955-$16,955-100.0%
GP margin (GP ÷ Revenue)—23.4%——21.6%——
TCC (end of period — 08 Oct)25,14818,511+6,637+35.9%23,898+1,250+5.2%
PTCC (previous day's published TCC — 07 Oct) ⁽⁵⁾24,46620,556+3,910+19.0%24,021+445+1.9%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,543 CY vs 6,850 PY invoices floored). No invoices with unknown cost (tier 'Other' or pre-FY26) in any period. Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 72 + 24,466 − 25,148 = -610. PY: 33 + 20,556 − 18,511 = 2,078. MoM: 110 + 24,021 − 23,898 = 233. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). A negative result (CY today) indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact (here: the 2,751-invoice 06 Oct batch loaded after the 07 Oct TCC was published) and is shown in neutral grey, as are the YoY/MoM comparisons that depend on it. The PY value (2,078) is likewise inflated by the NIC billing-window shift on 08 Oct 2025.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs, row 7/10/2026 = 24,466). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5118+33+183.3%
Gold MTM94+5+125.0%
Bronze MTM81+7+700.0%
Silver MTM38-5-62.5%
Diamond MTM12-1-50.0%
Total7233+39+118.2%

CY plan breakdown reflects LAD 07 Oct; PY = 08 Oct 2025.

Month to Date — 01–08 Oct 2026

⚠ Data freshness: LAD = 07 Oct (normal 1-day lag); latest invoice date = 06 Oct (no invoices dated 07 or 08 Oct yet — 07 Oct 2025 also had none, so billing-cycle timing). Invoice-load check: 06 Oct has 2,751 invoices vs 2,088 on 06 Sep (132% — complete). PTCC drift: the TCC published for 07 Oct (24,466, today's PTCC) was computed before the 06 Oct billing batch loaded; BigQuery now gives 25,148 for 07 Oct, so today's derived CY disconnections (−610) are an artefact (grey). PY caveat: PY TCC drops from 20,556 (07 Oct 2025) to 18,511 (08 Oct 2025) because the NIC window moved past the 05–08 Sep 2025 billing days before the 09 Oct 2025 rebill batch landed — PY TCC (and PY derived disconnections of 2,078) are a billing-window artefact, so TCC YoY (+35.9%) is overstated; vs the 07 Oct 2025 TCC the growth is +22.3%.
YoY (CY vs PY)   MoM (CY vs same period prior month)

PY = 01–08 Oct 2025 · MoM = 01–08 Sep 2026

MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾510255+255+100.0%771-261-33.9%
Activations419
(data to LAD 07 Oct)
275+144+52.4%590-171-29.0%
Disconnections ⚠ floor (45-day lag)0141-141-100.0%129-129-100.0%
GTV (ex-GST)$544,305$345,572+$198,733+57.5%$581,297-$36,992-6.4%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$487,586$329,063+$158,523+48.2%$532,386-$44,801-8.4%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$77,564$67,907+$9,657+14.2%$94,950-$17,387-18.3%
GP margin (GP ÷ Revenue)15.9%20.6%-4.7 pp—17.8%-1.9 pp—
TCC (end of period)25,14818,511+6,637+35.9%23,898+1,250+5.2%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,543 CY vs 6,850 PY invoices floored). No invoices with unknown cost (tier 'Other' or pre-FY26) in any period. Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM310146+164+112.3%
Gold MTM4837+11+29.7%
Bronze MTM3029+1+3.4%
Silver MTM1555-40-72.7%
Diamond MTM96+3+50.0%
Platinum MTM72+5+250.0%
Total419275+144+52.4%

Financial Year to Date — 01 Jul–08 Oct 2026

PY = 01 Jul–08 Oct 2025

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾6,1803,781+2,399+63.4%
Activations6,2564,118+2,138+51.9%
Disconnections ⚠ floor (45-day lag)2,5842,298+286+12.4%
GTV (ex-GST)$5,625,112$4,535,937+$1,089,174+24.0%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$5,180,736$4,244,333+$936,403+22.1%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$927,896$896,249+$31,647+3.5%
GP margin (GP ÷ Revenue)17.9%21.1%-3.2 pp—
TCC (end of period)25,14818,511+6,637+35.9%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,543 CY vs 6,850 PY invoices floored). No invoices with unknown cost (tier 'Other' or pre-FY26) in any period. Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,554377+4,177+1108.0%
Gold MTM8951,273-378-29.7%
Silver MTM3291,710-1,381-80.8%
Bronze MTM286637-351-55.1%
Platinum MTM10065+35+53.8%
Diamond MTM9255+37+67.3%
Gold M2M01-1-100.0%
Total6,2564,118+2,138+51.9%

TCC + GTV — monthly since Jun 2023

Blue line = end-of-month TCC (left axis); green bars = monthly GTV ex-GST (right axis). Final point (orange) = today: TCC as at 09 Oct (25,148) and October month-to-date GTV ($544,305).
* Mar 25: raw GTV $21,255,577 reflects a bulk-rebill event; substituted with Apr 2025 full-month GTV ($1,239,536) for a like-for-like view.

3-Year Trends

A) Monthly Sales (GA4)

36/37 months populated · Nov 2023+ from real GA4 (no BigQuery estimates remain). Current month (amber) is GA4 MTD (01–08 Oct). Oct 2023 pre-dates GA4 ecommerce tracking.

B) Monthly Connections (Activations)

Source: BigQuery NbnActivationDate. Current month (amber) is MTD (data to 07 Oct); first month (Oct 2023) is partial (window starts 09 Oct 2023).

C) Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D) Monthly Activations by Plan Tier

Stacked by tier (ProductName normalised). Gold+ launched Sep 2025.

E) TCC by Plan Tier

Stacked area · NIC+PIC membership per month-end, tier = customer's most recent plan. Final point = today (09 Oct). A handful of legacy 'Other' plans (17 today) are excluded.