Kogan Internet — Daily Performance Report

Report date: Monday 27 July 2026 · Generated 28 Jul 2026 09:52 AEST · Sales from GA4, all other metrics from BigQuery
TCC (27 Jul)
22,263
YoY +16.1%MoM −0.0%
FYTD Activations
1,681
YoY +7.3%
FYTD Sales (GA4)
1,586
YoY +12.3%
FYTD GTV ex-GST
$1.52M
YoY +22.2%
MTD Activations
1,681
YoY +7.3%MoM +4.5%
MTD GTV ex-GST
$1.52M
YoY +22.2%MoM +7.4%
FY2027 began 1 July, so FYTD and MTD cover the same period (1–27 Jul 2026).

✓ What's Working Well

  • TCC reached 22,263 — up +3,094 YoY (+16.1%) vs 19,169 a year ago.
  • MTD activations 1,681 vs 1,566 PY (+7.3% YoY) and vs 1,609 in the prior-month period (+4.5% MoM).
  • MTD GTV $1.52M ex-GST — +22.2% YoY (+$275K) and +7.4% MoM (+$104K).
  • MTD sales (GA4) 1,586 vs 1,412 PY (+12.3% YoY); yesterday's sales 75 vs 45 PY (+66.7% YoY) and vs 49 MoM (+53.1%).
  • MTD disconnections (churn floor) 558 vs 685 PY (−18.5% YoY) and vs 841 prior month (−33.7% MoM) — churn trending down.
  • Gold+ is the engine: 1,219 MTD activations (72.5% of all plans), with Platinum (+33%) and Diamond (+36%) also growing YoY.

⚠ What Needs Watching

  • Yesterday's activations (LAD 26 Jul, a Sunday) were 30 vs 47 PY (−36.2%) and vs 87 MoM (−65.5%) — single-day figures on a weekend LAD date are volatile; MTD remains ahead.
  • Yesterday's derived disconnections show 745 (Activations + PTCC − TCC). This is inflated by a data-freshness effect: yesterday's published TCC (22,978) was computed on a fuller trailing invoice window than today's recomputed TCC (22,263). Treat as an artefact, not 745 genuine losses; true figures pending the SQL Server source.
  • TCC is flat MoM (−8 vs 27 Jun) — invoice-cycle timing; YoY growth remains strong.
  • Yesterday's GTV shows $0 for CY, PY and MoM — no invoices carry those exact issue dates in BigQuery (billing-cycle/lag effect, not lost revenue).
  • Sandbox storage failure this run: dashboard was staged for the local deploy watcher (⏳ deploys within ~30 min), and the GA4 monthly-sales state file was re-bootstrapped — trend chart A uses BigQuery×0.93 estimates for Dec 2023–Jun 2026 until backfills rebuild real GA4 history.
Column colours: YoY MoM

Yesterday — 27 Jul 2026

MetricCY (27 Jul 26)PY (27 Jul 25)YoY ΔYoY %MoM (27 Jun 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾7545+30+66.7%49+26+53.1%
Activations (CY reflects LAD 26 Jul)3047−17−36.2%87−57−65.5%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾7450+745N/A0+745N/A
GTV (ex-GST)$0$0$0$0$0
TCC (end of period — 27 Jul)22,26319,169+3,094+16.1%22,271−8−0.0%
PTCC (previous day's published TCC — 26 Jul) ⁽⁵⁾22,97819,122+3,856+20.2%22,184+794+3.6%

Plans activated — all plans (CY = LAD 26 Jul)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM210+21new
Silver MTM326−23−88.5%
Bronze MTM38−5−62.5%
Gold MTM212−10−83.3%
Platinum MTM1100.0%
Total3047−17−36.2%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 30 + 22,978 − 22,263 = 745. PY: 47 + 19,122 − 19,169 = 0. MoM: 87 + 22,184 − 22,271 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). The elevated CY figure reflects BigQuery invoice-window freshness (yesterday's published TCC was computed on fuller data than today's recomputation), not 745 genuine disconnections. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 26 Jul 2025 and 26 Jun 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
GTV note: no invoices carry issue date 27 Jul 2026 / 27 Jul 2025 / 27 Jun 2026 in BigQuery — billing-cycle/lag effect.
Column colours: YoY MoM

Month to Date — 1–27 Jul 2026

MetricCY (1–27 Jul 26)PY (1–27 Jul 25)YoY ΔYoY %MoM (1–27 Jun 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾1,5861,412+174+12.3%1,625−39−2.4%
Activations1,6811,566+115+7.3%1,609+72+4.5%
Disconnections ⚠ floor (45-day lag)558685−127−18.5%841−283−33.7%
GTV (ex-GST)$1,515,744$1,240,539+$275,205+22.2%$1,411,538+$104,206+7.4%
TCC (end of period)22,26319,169+3,094+16.1%22,271−8−0.0%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,2190+1,219new
Gold MTM228526−298−56.7%
Silver MTM93732−639−87.3%
Bronze MTM75259−184−71.0%
Platinum MTM3627+9+33.3%
Diamond MTM3022+8+36.4%
Total1,6811,566+115+7.3%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn (LEAD over customer invoices; event when gap > 45 days, attributed to invoice date + 35 days) — a floor due to the 45-day lag.
Column colours: YoY

Financial Year to Date — 1 Jul – 27 Jul 2026 (FY2027)

MetricCY (1 Jul–27 Jul 26)PY (1 Jul–27 Jul 25)YoY ΔYoY %
Sales (GA4) ⁽³⁾1,5861,412+174+12.3%
Activations1,6811,566+115+7.3%
Disconnections ⚠ floor (45-day lag)558685−127−18.5%
GTV (ex-GST)$1,515,744$1,240,539+$275,205+22.2%
TCC (end of period)22,26319,169+3,094+16.1%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,2190+1,219new
Gold MTM228526−298−56.7%
Silver MTM93732−639−87.3%
Bronze MTM75259−184−71.0%
Platinum MTM3627+9+33.3%
Diamond MTM3022+8+36.4%
Total1,6811,566+115+7.3%
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. FY2027 began 1 Jul 2026, so FYTD currently equals MTD. No MoM columns on the FYTD tab.

TCC (line) + Monthly GTV ex-GST (bars) — Jun 2023 to today

Blue line = end-of-month TCC (today's point in orange). Green bars = monthly GTV ex-GST (today's bar = July 2026 month-to-date, orange). Mar 25*: raw March 2025 GTV ($21.26M) reflects a bulk-rebill anomaly and has been substituted with the April 2025 full-month value ($1.24M) for a like-for-like view.

A · Monthly Sales (GA4) — last 36 months

33/37 months populated · Nov 2023 is real GA4; Dec 2023–Jun 2026 are BigQuery × 0.93 estimates (state file re-bootstrapped 28 Jul 2026 after a sandbox storage failure — real GA4 history will rebuild via daily backfill). Current month (amber) is GA4 MTD. Pre-Nov-2023: GA4 ecommerce not live.

B · Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is month-to-date.

C · Quarterly Connections (Activations)

Source: BigQuery. Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked by tier. Source: BigQuery. Current month (rightmost) is month-to-date.

E · TCC by Plan Tier

Stacked area, NIC+PIC membership per month-end (final point = today, 28 Jul 2026). Tier = customer's most recent plan.