Kogan Internet Daily Performance Report

Performance Summary

TCC (end of period)

20,713

YoY ▲ +12.6%MoM ▲ +0.9%

FYTD Activations

10,499

YoY ▲ +34.8%

FYTD Sales (GA4)

9,806

YoY ▲ +40.4%

FYTD GTV (adj)

$14,988,182

YoY ▲ +8.9%

MTD Activations

460

YoY ▼ -15.4%MoM ▼ -0.6%

MTD GTV

$822,674

YoY ▲ +7.9%MoM ▼ -9.1%

✓ What's Working Well

FYTD activations up strongly: 10,499 vs 7,790 PY — Δ +2,709 (+34.8%).
FYTD GA4 sales up: 9,806 vs 6,985 PY — Δ +2,821 (+40.4%).
FYTD GTV (anomaly-adjusted) up: $14,988,182 vs $13,757,602 PY — Δ +$1,230,580 (+8.9%).
TCC closing higher YoY: 20,713 vs 18,391 a year ago (Δ +2,322, +12.6%).
Yesterday activations up YoY: 52 (LAD 2026-05-15) vs 38 PY (Δ +14, +36.8%).
MTD GTV ahead of PY: $822,674 vs $762,350 PY (+7.9%).

⚠ What Needs Watching

MTD activations behind PY pace: 460 vs 544 PY (Δ -84, -15.4%) — same 1–16 May window.
Yesterday derived disconnections is negative (-746): data-freshness artefact — overnight BigQuery invoice load pushed TCC_EOP above PTCC + Activations. True disconnections will be visible once SQL Server source ([VHA].T_KGN_INTERNET_TOTALS_DAILY_HISTORY) lands.
Yesterday GTV reads $0: no invoices were issued on 2026-05-16 in BigQuery (normal cycle behaviour or 1-day lag). Compare YoY of $0 vs $78,997 not meaningful.
Yesterday GA4 sales below PY: 20 vs 26 PY (-23.1%). Single-day variance — watch the MTD trend.

Yesterday — Sat 16 May 2026

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	20	26	-6	-23.1%	27	-7	-25.9%
Activations	52 (CY reflects LAD 15 May)	38	+14	+36.8%	59	-7	-11.9%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)	-746	140	-886	-632.9%	20	-766	-3830.0%
GTV (ex-GST)	$0	$78,997	$-78,997	-100.0%	$94,719	$-94,719	-100.0%
TCC (end of period — 16 May)	20,713	18,391	+2,322	+12.6%	20,528	+185	+0.9%
PTCC (previous day's published TCC — 15 May) ⁽⁵⁾	19,915	18,493	+1,422	+7.7%	20,489	-574	-2.8%

Plans activated — all plans (Yesterday — LAD 15 May 2026 vs 16 May 2025)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	39	0	+39	new
Gold MTM	7	16	-9	-56.2%
Silver MTM	3	16	-13	-81.2%
Platinum MTM	1	0	+1	new
Diamond MTM	1	0	+1	new
Bronze MTM	1	5	-4	-80.0%
Silver M2M	0	1	-1	−100.0%
Total	52	38	+14	+36.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 52 + 19,915 − 20,713 = -746. PY: 38 + 18,493 − 18,391 = 140. MoM: 59 + 20,489 − 20,528 = 20. CY value is negative: BigQuery invoice data arrived overnight, causing TCC_EOP > PTCC + Activations — data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY (19,915) = previous day's (15 May 2026) published TCC from the TCC history Google Sheet. PTCC_PY computed from BigQuery using report_date = 15 May 2025 (settled historical data). PTCC_MoM computed using 15 Apr 2026.

Month to Date — 1–16 May 2026 vs 1–16 May 2025

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	447	407	+40	+9.8%	427	+20	+4.7%
Activations	460	544	-84	-15.4%	463	-3	-0.6%
Disconnections ⚠ floor (45-day lag)	65	457	-392	-85.8%	563	-498	-88.5%
GTV (ex-GST)	$822,674	$762,350	+$60,324	+7.9%	$905,043	$-82,369	-9.1%
TCC (end of period)	20,713	18,391	+2,322	+12.6%	20,528	+185	+0.9%

Plans activated — all plans (MTD May 1–16, 2026 vs MTD May 1–16, 2025)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	329	0	+329	new
Gold MTM	56	227	-171	-75.3%
Bronze MTM	26	80	-54	-67.5%
Silver MTM	25	197	-172	-87.3%
Platinum MTM	14	22	-8	-36.4%
Diamond MTM	10	10	0	+0.0%
Silver M2M	0	6	-6	−100.0%
Gold M2M	0	2	-2	−100.0%
Total	460	544	-84	-15.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report).

Financial Year to Date — FY26 (1 Jul 2025 – 16 May 2026) vs FY25 same period

YoY

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	9,806	6,985	+2,821	+40.4%
Activations	10,499	7,790	+2,709	+34.8%
Disconnections ⚠ floor (45-day lag)	8,171	7,603	+568	+7.5%
GTV (ex-GST) ⁽⁴⁾	$14,988,182 PY adjusted: raw $33,773,644 − Mar25 anomaly + Apr25 = $13,757,602	$13,757,602	+$1,230,580	+8.9%
TCC (end of period)	20,713	18,391	+2,322	+12.6%

Plans activated — all plans (FYTD 1 Jul 2025 – 16 May 2026 vs FYTD 1 Jul 2024 – 16 May 2025)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	4,478	0	+4,478	new
Silver MTM	2,459	810	+1,649	+203.6%
Gold MTM	2,045	598	+1,447	+242.0%
Bronze MTM	1,113	434	+679	+156.5%
Platinum MTM	230	120	+110	+91.7%
Diamond MTM	173	87	+86	+98.9%
Gold M2M	1	1,340	-1,339	-99.9%
Gold $88.90 MTM	0	1	-1	−100.0%
Platinum Monthly	0	33	-33	−100.0%
Silver M2M	0	4,175	-4,175	−100.0%
Diamond Monthly	0	25	-25	−100.0%
Bronze M2M	0	167	-167	−100.0%
Total	10,499	7,790	+2,709	+34.8%

⁽³⁾ Sales sourced from GA4.

⁽⁴⁾ PY FYTD GTV adjusted for March 2025 bulk-rebill anomaly: raw $33,773,644 − raw-Mar25 $21,255,577 + Apr25 substitute $1,239,536 = $13,757,602.

TCC + Monthly GTV (since Jun 2023)

Mar 2025 GTV bar substituted with April 2025 value ($1.24M) to remove a one-off bulk rebill anomaly (raw Mar 2025 = $21.26M). Today's TCC and MTD GTV highlighted in orange.

3-Year Trends

Monthly Sales (GA4)

31/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

📡 Kogan Internet — Daily Performance Report