Reference date: 21 Sep 2026 · Generated 22 Sep 2026 (Australia/Melbourne) · Activations data date (LAD): 20 Sep 2026
Headline position as at 21 Sep 2026. Sales from GA4; all other metrics from BigQuery.
NbnActivationDate carries a consistent 1-day load lag.(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 41 + 24,159 − 24,046 = 154. PY: 13 + 20,556 − 20,478 = 91. MoM: 56 + 22,873 − 23,302 = -373. A negative result indicates BigQuery invoice data arrived overnight causing TCC to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey rather than coloured as a win. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(4) GTV anomaly adjustment: a bulk-rebill event inflated Mar-2025 GTV to $21,255,577. No PY period in this report covers March 2025, so no table adjustment was required this run. The TCC + GTV chart substitutes the Apr-2025 full-month figure for the Mar-2025 bar (labelled “Mar 25*”).
(5) PTCC_CY = previous day’s published TCC, loaded from the TCC history Google Sheet (row for 20 Sep 2026). PTCC_PY and PTCC_MoM are computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.
(6) TCC = NIC + PIC. NIC = invoices issued in the trailing month ending on the latest invoice date (LID) ≤ report date; PIC = activations after LID, less cancellations/rejections carrying a CustomerID after LID.
Compared with 21 Sep 2025 (PY) and 21 Aug 2026 (MoM). CY activations use the latest activation date 20 Sep 2026 because NbnActivationDate carries a 1-day load lag.
| Metric | CY 21 Sep 2026 | PY 21 Sep 2025 | YoY Δ | YoY % | MoM 21 Aug 2026 | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) (3) | 65 | 22 | +43 | +195.5% | 58 | +7 | +12.1% |
| Activations | 41 CY reflects LAD 20 Sep | 13 | +28 | +215.4% | 56 | -15 | -26.8% |
| Disconnections (a) (Activations + PTCC − TCC) | 154 | 91 | +63 | +69.2% | -373 | +527 | +141.3% |
| GTV (ex-GST) | $0 no billing run on 21 Sep | $110,986 | -$110,986 | -100.0% | $131,700 | -$131,700 | -100.0% |
| TCC (end of period — 21 Sep) (5) | 24,046 | 20,478 | +3,568 | +17.4% | 23,302 | +744 | +3.2% |
| PTCC (previous day’s published TCC — 20 Sep) (5) | 24,159 | 20,556 | +3,603 | +17.5% | 22,873 | +1,286 | +5.6% |
Year-on-year only. Plan names normalised (“Kogan” / “nbn” stripped).
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 35 | 7 | +28 | +400.0% |
| Gold MTM | 3 | 1 | +2 | +200.0% |
| Diamond MTM | 1 | 0 | +1 | new |
| Platinum MTM | 1 | 0 | +1 | new |
| Silver MTM | 1 | 4 | -3 | -75.0% |
| Bronze MTM | 0 | 1 | -1 | −100.0% |
| Total | 41 | 13 | +28 | +215.4% |
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 41 + 24,159 − 24,046 = 154. PY: 13 + 20,556 − 20,478 = 91. MoM: 56 + 22,873 − 23,302 = -373. A negative result indicates BigQuery invoice data arrived overnight causing TCC to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey rather than coloured as a win. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(4) GTV anomaly adjustment: a bulk-rebill event inflated Mar-2025 GTV to $21,255,577. No PY period in this report covers March 2025, so no table adjustment was required this run. The TCC + GTV chart substitutes the Apr-2025 full-month figure for the Mar-2025 bar (labelled “Mar 25*”).
(5) PTCC_CY = previous day’s published TCC, loaded from the TCC history Google Sheet (row for 20 Sep 2026). PTCC_PY and PTCC_MoM are computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.
(6) TCC = NIC + PIC. NIC = invoices issued in the trailing month ending on the latest invoice date (LID) ≤ report date; PIC = activations after LID, less cancellations/rejections carrying a CustomerID after LID.
Compared with 1–21 Sep 2025 (PY) and 1–21 Aug 2026 (MoM).
| Metric | CY 1–21 Sep 2026 | PY 1–21 Sep 2025 | YoY Δ | YoY % | MoM 1–21 Aug 2026 | MoM Δ | MoM % |
|---|---|---|---|---|---|---|---|
| Sales (GA4) (3) | 1,607 | 475 | +1,132 | +238.3% | 1,219 | +388 | +31.8% |
| Activations | 1,407 | 493 | +914 | +185.4% | 1,258 | +149 | +11.8% |
| Disconnections ⚠ floor (45-day lag) | 312 | 466 | -154 | -33.0% | 652 | -340 | -52.1% |
| GTV (ex-GST) | $1,281,734 | $1,076,189 | +$205,545 | +19.1% | $1,358,118 | -$76,384 | -5.6% |
| TCC (end of period) | 24,046 | 20,478 | +3,568 | +17.4% | 23,302 | +744 | +3.2% |
Year-on-year only. Plan names normalised (“Kogan” / “nbn” stripped).
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 1,037 | 91 | +946 | +1039.6% |
| Gold MTM | 201 | 150 | +51 | +34.0% |
| Silver MTM | 69 | 170 | -101 | -59.4% |
| Bronze MTM | 57 | 68 | -11 | -16.2% |
| Diamond MTM | 24 | 8 | +16 | +200.0% |
| Platinum MTM | 19 | 6 | +13 | +216.7% |
| Total | 1,407 | 493 | +914 | +185.4% |
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 41 + 24,159 − 24,046 = 154. PY: 13 + 20,556 − 20,478 = 91. MoM: 56 + 22,873 − 23,302 = -373. A negative result indicates BigQuery invoice data arrived overnight causing TCC to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey rather than coloured as a win. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(4) GTV anomaly adjustment: a bulk-rebill event inflated Mar-2025 GTV to $21,255,577. No PY period in this report covers March 2025, so no table adjustment was required this run. The TCC + GTV chart substitutes the Apr-2025 full-month figure for the Mar-2025 bar (labelled “Mar 25*”).
(5) PTCC_CY = previous day’s published TCC, loaded from the TCC history Google Sheet (row for 20 Sep 2026). PTCC_PY and PTCC_MoM are computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.
(6) TCC = NIC + PIC. NIC = invoices issued in the trailing month ending on the latest invoice date (LID) ≤ report date; PIC = activations after LID, less cancellations/rejections carrying a CustomerID after LID.
Compared with 1 Jul – 21 Sep 2025. No MoM comparison on FYTD.
| Metric | CY 1 Jul – 21 Sep 2026 | PY 1 Jul – 21 Sep 2025 | YoY Δ | YoY % |
|---|---|---|---|---|
| Sales (GA4) (3) | 5,176 | 3,223 | +1,953 | +60.6% |
| Activations | 5,252 | 3,564 | +1,688 | +47.4% |
| Disconnections ⚠ floor (45-day lag) | 2,107 | 1,906 | +201 | +10.5% |
| GTV (ex-GST) | $4,567,340 | $3,855,370 | +$711,970 | +18.5% |
| TCC (end of period) | 24,046 | 20,478 | +3,568 | +17.4% |
Year-on-year only. Plan names normalised (“Kogan” / “nbn” stripped).
| Plan | CY activations | PY activations | YoY Δ | YoY % |
|---|---|---|---|---|
| Gold+ MTM | 3,821 | 91 | +3,730 | +4098.9% |
| Gold MTM | 764 | 1,197 | -433 | -36.2% |
| Silver MTM | 277 | 1,593 | -1,316 | -82.6% |
| Bronze MTM | 230 | 574 | -344 | -59.9% |
| Platinum MTM | 86 | 62 | +24 | +38.7% |
| Diamond MTM | 74 | 46 | +28 | +60.9% |
| Gold M2M | 0 | 1 | -1 | −100.0% |
| Total | 5,252 | 3,564 | +1,688 | +47.4% |
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 41 + 24,159 − 24,046 = 154. PY: 13 + 20,556 − 20,478 = 91. MoM: 56 + 22,873 − 23,302 = -373. A negative result indicates BigQuery invoice data arrived overnight causing TCC to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey rather than coloured as a win. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(4) GTV anomaly adjustment: a bulk-rebill event inflated Mar-2025 GTV to $21,255,577. No PY period in this report covers March 2025, so no table adjustment was required this run. The TCC + GTV chart substitutes the Apr-2025 full-month figure for the Mar-2025 bar (labelled “Mar 25*”).
(5) PTCC_CY = previous day’s published TCC, loaded from the TCC history Google Sheet (row for 20 Sep 2026). PTCC_PY and PTCC_MoM are computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.
(6) TCC = NIC + PIC. NIC = invoices issued in the trailing month ending on the latest invoice date (LID) ≤ report date; PIC = activations after LID, less cancellations/rejections carrying a CustomerID after LID.
End-of-month total connected customers (blue line, left axis) against monthly GTV ex-GST (green bars, right axis). Final point is today.
* Mar-2025 GTV substituted with the Apr-2025 full-month figure. The raw Mar-2025 value was $21,255,577 because of a one-off bulk-rebill event, which would otherwise dominate the axis. Today’s point and bar (amber) are current TCC and month-to-date GTV, not a full month.
Rolling 36-month view. The current (in-progress) month or quarter is shown in amber.
35/37 months populated · Nov 2023 onward from real GA4 Items purchased; pre-Nov-2023 GA4 ecommerce was not yet live. Current month (amber) is GA4 MTD through 21 Sep 2026.
Source: BigQuery fct_kogan_nbn_orders, by NbnActivationDate. Current month is partial.
Final bar is quarter-to-date.
Stacked. Tier derived from ProductName.
Stacked area. Same NIC + PIC formula as the TCC + GTV chart, at 36 historical month-ends plus today. Tier taken from each customer’s most recent plan.