Kogan Internet — Daily Performance Report

Yesterday: 26 Jun 2026  ·  FYTD: 1 Jul 2025 – 26 Jun 2026  ·  Generated 27 Jun 2026 (Australia/Melbourne)

Performance Summary

TCC (end of period)
21,842
YoY +18.5%MoM +4.9%
FYTD Activations
12,445
YoY +36.3%
FYTD Sales (GA4)
11,766
YoY +40.9%
FYTD GTV (adj)
$17.01M
YoY +10.2%
MTD Activations
1,521
YoY +67.5%MoM +99.6%
MTD GTV
$1.39M
YoY +16.4%MoM +6.2%

✓ What's Working Well

  • TCC at a record 21,842 — +3,414 (+18.5% YoY) and +1,025 (+4.9% MoM). The connected base keeps climbing.
  • FYTD activations 12,445 vs 9,133 LY — +3,312 (+36.3% YoY).
  • FYTD sales (GA4) 11,766 vs 8,352 LY — +3,414 (+40.9% YoY).
  • FYTD GTV $17,006,912 vs $15,432,425 LY (anomaly-adjusted) — +10.2% YoY.
  • MTD activations 1,521 — +613 (+67.5% YoY), +759 (+99.6% MoM).
  • MTD sales (GA4) 1,576 — +606 (+62.5% YoY), +866 (+122.0% MoM).
  • Yesterday (26 Jun): 97 activations — +34 (+54.0% YoY); 86 sales — +35 (+68.6% YoY).

⚠ What Needs Watching

  • MTD GTV $1,388,619 is +$81,268 (+6.2% MoM) vs the same stretch of May — a normal mid-month billing-cycle effect, not a concern.
  • Yesterday derived disconnections = -405 (CY). A negative figure means overnight BigQuery invoice data lifted TCC_EOP above PTCC + activations — a data-freshness artefact, not a real net gain. Shown in grey and excluded from wins.
  • FYTD churn (invoice-cycle) 9,477 vs 8,764 LY (+713) — expected as the base grows, but worth tracking against the +3,312 activation gain. Churn is a floor (45-day lag).
  • Silver tier in structural decline — TCC fell from 10,675 (Jun-25) to 8,438 now, as Gold+ (4,936) absorbs new demand. A deliberate plan-mix shift to monitor.
  • PTCC source: CY value (21,340) loaded from the Google Sheet for 25 Jun 2026. The sheet shows the same 21,340 for both 24 & 25 Jun — worth confirming yesterday's run wrote a fresh value.

Yesterday — 26 Jun 2026 vs 26 Jun 2025

YoY  MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) 38651+35+68.6%28+58+207.1%
Activations97
(CY reflects LAD 26 Jun)		63+34+54.0%44+53+120.5%
Disconnections
(Activations + PTCC − TCC) a		-405198-603-304.5%0-405N/A
GTV (ex-GST)$42,043$102,699-$60,656-59.1%$0+$42,043N/A
TCC (end of period — 26 Jun)21,84218,428+3,414+18.5%20,817+1,025+4.9%
PTCC (prev. day's published TCC — 25 Jun) 521,34018,563+2,777+15.0%20,773+567+2.7%
Plans activated — all plans (CY reflects LAD 26 Jun)
PlanCYPYYoY ΔYoY %
Gold+ MTM810+81new
Gold MTM1025-15-60.0%
Silver MTM423-19-82.6%
Platinum MTM2200.0%
Bronze MTM011-11−100.0%
Diamond MTM02-2−100.0%
Total9763+34+54.0%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

a Disconnections (Yesterday) derived formula: Activations + PTCC − TCC. CY: 97 + 21,340 − 21,842 = -405. PY: 63 + 18,563 − 18,428 = 198. MoM: 44 + 20,773 − 20,817 = 0. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (shown in grey, never coloured as a win). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data).

4 PY GTV anomaly-adjusted: a March-2025 bulk-rebill inflated raw FYTD PY GTV to $35.45M. Adjusted = raw − Mar-2025 ($21.26M) + Apr-2025 full month ($1.24M) = $15.43M for a like-for-like comparison.

5 PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date — 1–26 Jun 2026 vs 1–26 Jun 2025 (MoM: 1–26 May 2026)

YoY  MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) 31,576970+606+62.5%710+866+122.0%
Activations1,521908+613+67.5%762+759+99.6%
Disconnections
⚠ floor (45-day lag)		519660-141-21.4%726-207-28.5%
GTV (ex-GST)$1,388,619$1,192,862+$195,758+16.4%$1,307,351+$81,268+6.2%
TCC (end of period)21,84218,428+3,414+18.5%20,817+1,025+4.9%
Plans activated — all plans
PlanCYPYYoY ΔYoY %
Gold+ MTM1,1340+1,134new
Gold MTM179294-115-39.1%
Silver MTM78342-264-77.2%
Bronze MTM70121-51-42.1%
Platinum MTM3031-1-3.2%
Diamond MTM309+21+233.3%
Gold M2M056-56−100.0%
Silver M2M055-55−100.0%
Total1,521908+613+67.5%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

a Disconnections (Yesterday) derived formula: Activations + PTCC − TCC. CY: 97 + 21,340 − 21,842 = -405. PY: 63 + 18,563 − 18,428 = 198. MoM: 44 + 20,773 − 20,817 = 0. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (shown in grey, never coloured as a win). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data).

4 PY GTV anomaly-adjusted: a March-2025 bulk-rebill inflated raw FYTD PY GTV to $35.45M. Adjusted = raw − Mar-2025 ($21.26M) + Apr-2025 full month ($1.24M) = $15.43M for a like-for-like comparison.

5 PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

Financial Year to Date — 1 Jul 2025 – 26 Jun 2026 vs 1 Jul 2024 – 26 Jun 2025

MetricCYPYYoY ΔYoY %
Sales (GA4) 311,7668,352+3,414+40.9%
Activations12,4459,133+3,312+36.3%
Disconnections
⚠ floor (45-day lag)		9,4778,764+713+8.1%
GTV (ex-GST)$17,006,912$15,432,425 4+$1,574,486+10.2%
TCC (end of period)21,84218,428+3,414+18.5%
Plans activated — all plans
PlanCYPYYoY ΔYoY %
Gold+ MTM5,9140+5,914new
Silver MTM2,5621,338+1,224+91.5%
Gold MTM2,2711,033+1,238+119.8%
Bronze MTM1,214639+575+90.0%
Platinum MTM274160+114+71.2%
Diamond MTM20999+110+111.1%
Gold M2M11,398-1,397-99.9%
Silver M2M04,240-4,240−100.0%
Gold $88.90 MTM01-1−100.0%
Diamond Monthly025-25−100.0%
Bronze M2M0167-167−100.0%
Platinum Monthly033-33−100.0%
Total12,4459,133+3,312+36.3%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

a Disconnections (Yesterday) derived formula: Activations + PTCC − TCC. CY: 97 + 21,340 − 21,842 = -405. PY: 63 + 18,563 − 18,428 = 198. MoM: 44 + 20,773 − 20,817 = 0. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (shown in grey, never coloured as a win). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data).

4 PY GTV anomaly-adjusted: a March-2025 bulk-rebill inflated raw FYTD PY GTV to $35.45M. Adjusted = raw − Mar-2025 ($21.26M) + Apr-2025 full month ($1.24M) = $15.43M for a like-for-like comparison.

5 PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

TCC & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (today's point in orange). Green bars = monthly GTV ex-GST (current month = MTD, in orange). * Mar-2025 GTV substituted with Apr-2025 full-month value ($1.24M) to remove a one-off bulk-rebill anomaly (~$21.26M).

3-Year Trends

A · Monthly Sales (GA4)

32/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier