Kogan Internet — Daily Performance Report

Report date: 25 Jul 2026 (yesterday) · Generated 26 Jul 2026 · Sales from GA4, all other metrics from BigQuery · PTCC from TCC Calc Google Sheet

Performance Summary — FY27 to 25 Jul 2026

TCC (end of period)
22,737
YoY +18.1%MoM +7.1%
FYTD Activations
1,589
YoY +8.6%
FYTD Sales (GA4)
1,451
YoY +9.1%
FYTD GTV (ex-GST)
$1.44M
YoY +25.8%
MTD Activations
1,589
YoY +8.6%MoM +11.6%
MTD GTV (ex-GST)
$1.44M
YoY +25.8%MoM +6.8%

✓ What's Working Well

  • TCC hit 22,737 — up +3,480 YoY (+18.1%) vs 19,257 and +1,510 MoM (+7.1%) vs 21,227. Subscriber base at a record high.
  • MTD GTV $1.44M — up +$295K YoY (+25.8%) vs $1.14M and +6.8% MoM vs $1.35M.
  • MTD activations 1,589 — up +126 YoY (+8.6%) vs 1,463 and +165 MoM (+11.6%) vs 1,424.
  • MTD sales (GA4) 1,451 — up +121 YoY (+9.1%) vs 1,330.
  • MTD churn floor 497 vs 555 PY (−10.5% YoY) and vs 743 prior month (−33.1% MoM) — retention trending well (45-day-lag floor).
  • Gold+ is carrying growth: 1,151 MTD activations (~72% of all connections), plus Platinum +36.0% and Diamond +52.6% YoY.

⚠ What Needs Watching

  • Yesterday sales (GA4) 49 vs 56 PY (−12.5% YoY) and vs 81 MoM (−39.5%) — single-day softness worth watching, not yet a trend given MTD is +9.1% YoY.
  • Yesterday activations 76 (LAD 24 Jul) vs 79 PY (−3.8% YoY) and vs 80 MoM (−5.0%).
  • Yesterday derived disconnections = −445 (negative) — a data-freshness artefact: overnight BigQuery invoice load pushed TCC_EOP (22,737) above PTCC + activations (22,216 + 76). Not a real churn signal; true figure pending SQL Server source. ⁽ᵃ⁾
  • Yesterday GTV shows $0 in BigQuery for Sat 25 Jul (CY and PY both $0) — invoice-issuance lag over weekends, not a revenue drop. ⁽ᵇ⁾
  • Legacy-plan activations continue to fall YoY as mix shifts to Gold+: Silver −87.6%, Bronze −71.1%, Gold −55.3% MTD.

Note: FY27 started 1 Jul 2026, so FYTD = MTD this month. FYTD GTV comparison needs no Mar-2025 anomaly adjustment (PY window is Jul 2025 only).

Yesterday — 25 Jul 2026 vs 25 Jul 2025 (YoY) and 25 Jun 2026 (MoM)

YoY (vs prior year) MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾4956-7-12.5%81-32-39.5%
Activations (CY reflects LAD 24 Jul)7679-3-3.8%80-4-5.0%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾−4450−445N/A114−559−490.4%
GTV (ex-GST) ⁽ᵇ⁾$0.00$0.00$0N/A$44,751.94−$44,751.94−100.0%
TCC (end of period — 25 Jul)22,73719,257+3,480+18.1%21,227+1,510+7.1%
PTCC (previous day's published TCC — 24 Jul) ⁽⁵⁾22,21619,178+3,038+15.8%21,261+955+4.5%

Plans activated — all plans (CY = LAD 24 Jul 2026, PY = 25 Jul 2025)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM500+50new
Gold MTM1733-16-48.5%
Silver MTM333-30-90.9%
Diamond MTM31+2+200.0%
Bronze MTM212-10-83.3%
Platinum MTM10+1new
Total7679-3-3.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 76 + 22,216 − 22,737 = −445. PY: 79 + 19,178 − 19,257 = 0. MoM: 80 + 21,261 − 21,227 = 114. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽ᵇ⁾ No invoices recorded in BigQuery for Sat 25 Jul 2026 (PY 25 Jul 2025 also $0) — invoice issuance lag around weekends; not a genuine revenue movement.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (24 Jul 2025) and MOM_YEST−1 (24 Jun 2026) respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date — 1–25 Jul 2026 vs 1–25 Jul 2025 (YoY) and 1–25 Jun 2026 (MoM)

YoY (vs prior year) MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾1,4511,330+121+9.1%1,490-39-2.6%
Activations1,5891,463+126+8.6%1,424+165+11.6%
Disconnections ⚠ floor (45-day lag)497555-58-10.5%743-246-33.1%
GTV (ex-GST)$1,438,048.45$1,142,946.74+295,102+25.8%$1,346,634.17+91,414+6.8%
TCC (end of period)22,73719,257+3,480+18.1%21,227+1,510+7.1%

Plans activated — all plans (MTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,1510+1,151new
Gold MTM220492-272-55.3%
Silver MTM85685-600-87.6%
Bronze MTM70242-172-71.1%
Platinum MTM3425+9+36.0%
Diamond MTM2919+10+52.6%
Total1,5891,463+126+8.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Financial Year to Date — 1–25 Jul 2026 vs 1–25 Jul 2025 (FY27 vs FY26)

MetricCY (FYTD)PY (FYTD)YoY ΔYoY %
Sales (GA4) ⁽³⁾1,4511,330+121+9.1%
Activations1,5891,463+126+8.6%
Disconnections ⚠ floor (45-day lag)497555-58-10.5%
GTV (ex-GST)$1,438,048.45$1,142,946.74+295,102+25.8%
TCC (end of period)22,73719,257+3,480+18.1%

Plans activated — all plans (FYTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,1510+1,151new
Gold MTM220492-272-55.3%
Silver MTM85685-600-87.6%
Bronze MTM70242-172-71.1%
Platinum MTM3425+9+36.0%
Diamond MTM2919+10+52.6%
Total1,5891,463+126+8.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

TCC (line) + Monthly GTV ex-GST (bars) — Jun 2023 to today

* Mar 25 GTV bar substituted with Apr 2025 full-month GTV ($1,239,536) — the raw Mar-2025 figure ($21.26M) was inflated by a bulk-rebill event and is excluded for like-for-like trend reading. Final orange points = today (TCC 22,737; GTV = Jul MTD).

3-Year Trends

A · Monthly Sales (GA4) — Items purchased

33/37 months populated · Nov 2023+ real GA4 (2026-04 and 2026-05 remain BigQuery×0.93 estimates, purple, pending backfill) · pre-Nov-2023 GA4 not live · current month (amber) is GA4 MTD to 25 Jul.

B · Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is MTD.

C · Quarterly Connections (Activations)

Current quarter (amber) is QTD.

D · Monthly Activations by Plan Tier

Tier mapping normalises plan names (Gold+/Gold plus matched first). Current month (rightmost) is MTD.

E · TCC by Plan Tier (stacked)

Same NIC+PIC membership formula as the TCC+GTV chart, split by each customer's latest plan tier. Final point = today.