Kogan Internet — Daily Performance Report

Yesterday: Monday 22 Jun 2026 · Generated 23 Jun 2026 (Australia/Melbourne) · Sales from GA4, all other metrics from BigQuery

Performance Summary

TCC (end of period)
20,652
YoY +11.5%MoM −0.3%
FYTD Activations
12,108
YoY +35.3%
FYTD Sales (GA4)
11,435
YoY +40.5%
FYTD GTV (ex-GST, adj)
$16.88M
YoY +10.3%
MTD Activations
1,184
YoY +63.3%MoM +82.4%
MTD GTV (ex-GST)
$1.26M
YoY +18.3%MoM −0.1%

✓ What's Working Well

  • FYTD activations up strongly: 12,108 vs 8,950 LY — +3,158 (+35.3% YoY).
  • FYTD sales (GA4) outpacing: 11,435 vs 8,141 — +3,294 (+40.5% YoY).
  • FYTD GTV growing: $16.88M vs $15.31M LY (anomaly-adjusted) — +$1.57M (+10.3% YoY).
  • Customer base (TCC) up: 20,652 vs 18,521 LY — +2,131 (+11.5% YoY).
  • MTD momentum: activations 1,184 (+63.3% YoY, +82.4% MoM); sales 1,245 (+64.0% YoY, +104.4% MoM); GTV $1.263M (+18.3% YoY).
  • MTD churn lower: 396 invoice-cycle disconnections vs 518 LY (−23.6%) and 555 prior month (−28.6%).
  • Yesterday strong: 64 activations vs 35 LY (+82.9%); 85 sales vs 37 (+129.7%); Gold+ drove 57 of 64 activations.

⚠ What Needs Watching

  • Yesterday derived disconnections = 433 (Acts 64 + PTCC 21,021 − TCC 20,652). PTCC published yesterday exceeded today's recomputed TCC, i.e. TCC fell 369 day-over-day — within normal ±700/day BigQuery invoice-batch volatility, not confirmed churn.
  • PY (−13) & MoM (−11) derived disconnections are negative data-freshness artefacts (shown grey). True churn pending the SQL Server source.
  • Yesterday GTV $100,870 down −18.4% vs prior month ($123,671). Daily GTV is invoice-batch driven and lumpy — not a trend.
  • FYTD disconnections (invoice-cycle) up: 9,354 vs 8,622 LY, +732 (+8.5%) — churn base grows with the larger customer base. ⚠ floor (45-day lag).
  • TCC essentially flat MoM: 20,652 vs 20,706 (−0.3%); month-to-month TCC is volatile due to NIC invoice-batch timing.
  • Plan-mix migration: legacy Silver/Gold M2M churning out (Silver M2M FYTD 4,239 LY → 0) as Gold+ MTM ramps (FYTD 5,663) — expected; monitor net effect.
  • Data caveat this run: bash sandbox & persistent state folder unavailable → Trends Chart A uses BigQuery×0.93 estimates (not real GA4 backfill); dashboard published via local deploy-watcher fallback.

Yesterday — Monday 22 Jun 2026 (CY activations reflect LAD 22 Jun)

YoY (vs 22 Jun 2025)MoM (vs 22 May 2026)
MetricCY (22 Jun 26)PY (22 Jun 25)YoY ΔYoY %MoM (22 May 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾8537+48+129.7%29+56+193.1%
Activations (CY reflects LAD 22 Jun)6435+29+82.9%22+42+190.9%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾433−13N/AN/A−11N/AN/A
GTV (ex-GST)$100,870$86,942+$13,929+16.0%$123,671−$22,801−18.4%
TCC (end of period — 22 Jun) ⁽⁵⁾20,65218,521+2,131+11.5%20,706−54−0.3%
PTCC (prev. day's published TCC — 21 Jun) ⁽⁵⁾21,02118,473+2,548+13.8%20,673+348+1.7%

Plans activated — all plans (YoY)

PlanCY (22 Jun 26)PY (22 Jun 25)YoY ΔYoY %
Gold+ MTM570+57new
Gold MTM212−10−83.3%
Silver MTM215−13−86.7%
Bronze MTM25−3−60.0%
Platinum MTM12−1−50.0%
Diamond MTM01−1−100.0%
Total6435+29+82.9%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (21 Jun 25) and MOM_YEST−1 (21 May 26); historical data is settled so BigQuery is accurate. Disconnections (yesterday) = Activations + PTCC − TCC.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 64 + 21,021 − 20,652 = 433. PY: 35 + 18,473 − 18,521 = −13. MoM: 22 + 20,673 − 20,706 = −11. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (rendered grey, never coloured as a win). True figures pending the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month to Date — 1–22 Jun 2026

YoY (vs 1–22 Jun 2025)MoM (vs 1–22 May 2026)
MetricCY (1–22 Jun 26)PY (1–22 Jun 25)YoY ΔYoY %MoM (1–22 May 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾1,245759+486+64.0%609+636+104.4%
Activations1,184725+459+63.3%649+535+82.4%
Disconnections ⚠ floor (45-day lag)396518−122−23.6%555−159−28.6%
GTV (ex-GST)$1,262,714$1,067,356+$195,358+18.3%$1,264,416−$1,702−0.1%
TCC (end of period)20,65218,521+2,131+11.5%20,706−54−0.3%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM8830+883new
Gold MTM141220−79−35.9%
Silver MTM58270−212−78.5%
Bronze MTM5793−36−38.7%
Diamond MTM267+19+271.4%
Platinum MTM1925−6−24.0%
Gold M2M056−56−100.0%
Silver M2M054−54−100.0%
Total1,184725+459+63.3%
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. Disconnections use invoice-cycle churn (LEAD on customer invoice gaps > 45 days, attributed inv_date + 35 days); recent months are a floor due to the 45-day lag.

Financial Year to Date — 1 Jul 2025 → 22 Jun 2026

YoY (vs 1 Jul 2024 → 22 Jun 2025)
MetricCY (FY26 TD)PY (FY25 TD)YoY ΔYoY %
Sales (GA4) ⁽³⁾11,4358,141+3,294+40.5%
Activations12,1088,950+3,158+35.3%
Disconnections ⚠ floor (45-day lag)9,3548,622+732+8.5%
GTV (ex-GST) ⁽⁴⁾$16,881,006$15,306,920+$1,574,087+10.3%
TCC (end of period)20,65218,521+2,131+11.5%

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM5,6630+5,663new
Silver MTM2,5421,266+1,276+100.8%
Gold MTM2,233959+1,274+132.8%
Bronze MTM1,201611+590+96.6%
Platinum MTM263154+109+70.8%
Diamond MTM20597+108+111.3%
Gold M2M11,398−1,397−99.9%
Silver M2M04,239−4,239−100.0%
Bronze M2M0167−167−100.0%
Platinum Monthly033−33−100.0%
Diamond Monthly025−25−100.0%
Gold $88.90 MTM01−1−100.0%
Total12,1088,950+3,158+35.3%
⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.
⁽⁴⁾ PY GTV adjusted for the March-2025 bulk-rebill anomaly: raw FYTD PY GTV was $35,322,962 (incl. Mar-2025 $21,255,577). Like-for-like PY substitutes Apr-2025 full-month GTV ($1,239,536) for Mar-2025, giving $15,306,920.

TCC & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (NIC + PIC); green bars = monthly GTV ex-GST. Final point (orange) = today (23 Jun 2026) TCC and June month-to-date GTV. Mar 25* GTV bar substitutes Apr-2025 full-month GTV ($1,239,536) for the Mar-2025 bulk-rebill anomaly ($21.26M raw).

3-Year Trends

A · Monthly Sales (GA4)

32/37 months populated · Nov 2023+ from real GA4 once backfilled, currently BigQuery activations×0.93 estimates as a stop-gap (state file unavailable this run). Current month (amber) = real GA4 MTD (1,245). Pre-Nov-2023 = GA4 ecommerce not yet live.

B · Monthly Connections (Activations)

Source: BigQuery NbnActivationDate. Current month (amber) is partial.

C · Quarterly Connections (Activations)

Source: BigQuery. Current quarter (amber) labelled QTD.

D · Monthly Activations by Plan Tier

Stacked activations by tier (Bronze→Diamond). Source: BigQuery.

E · TCC by Plan Tier

Stacked end-of-month TCC by tier (NIC + PIC). Final point = today. Source: BigQuery.