Kogan Internet — Daily Performance Report

Report date: Sunday 02 August 2026 (YEST) · Generated 03 Aug 2026 09:30 AEST · FY27 = 01 Jul 2026 → · Latest activation data: 01 Aug 2026 (LAD) · Latest invoice data: 28 Jul 2026
TCC (end of period)
22,487
YoY +15.4%MoM +6.3%
FYTD Activations
2,091
YoY +10.3%
FYTD Sales (GA4)
1,921
YoY +11.6%
FYTD GTV (ex-GST)
$1.59M
YoY +17.0%
MTD Activations
59
YoY −42.7%MoM −73.3%
MTD GTV (ex-GST)
$0.00
YoY N/A*MoM N/A*

✓ What's Working Well

  • TCC reached 22,487 — up +3,000 YoY (+15.4%) vs 19,487 and +1,334 MoM (+6.3%) vs 21,153; base has grown every month since Apr 2026.
  • FYTD GTV $1,586,566 vs $1,355,922 PY — +$230,645 YoY (+17.0%).
  • FYTD activations 2,091 vs 1,895 (+196, +10.3% YoY); FYTD sales (GA4) 1,921 vs 1,722 (+199, +11.6% YoY).
  • Yesterday: sales 47 vs 43 PY (+9.3% YoY) and activations 59 vs 37 PY (+59.5% YoY); derived disconnections were 0 vs 275 PY.
  • Gold+ is carrying growth: 1,514 FYTD activations (~72% of plan mix), a tier that didn't exist PY (launched Sep 2025).
  • FYTD disconnections (churn floor) 700 vs 782 PY — −10.5% YoY despite the larger base.

⚠ What Needs Watching

  • August invoice data hasn't landed in BigQuery (latest invoice 28 Jul), so Yesterday/MTD GTV reads $0.00 vs $228.87 PY — a data-freshness artefact, not a real decline. Expect it to normalise once the Aug invoice batch loads.
  • MTD activations 59 vs 103 PY (−42.7%) and vs 221 MoM (−73.3%) — CY reflects only 1 of 2 days (activation data lags 1 day, LAD 01 Aug); the gap should close as data lands.
  • Yesterday sales down −26.6% MoM (47 vs 64 on 02 Jul) and MTD sales −31.1% MoM (93 vs 135) — July opened unusually strong; watch whether August keeps pace.
  • MTD disconnections show 0 due to the 45-day invoice-cycle lag — treat as a floor, not actual churn.
  • Yesterday derived-disconnections PY (275) and MoM (354) figures reflect invoice-cycle timing in the PTCC/TCC snapshots rather than true single-day churn — use directionally only.
* MTD/Yesterday GTV YoY & MoM suppressed: August invoices not yet loaded into BigQuery (data-freshness artefact). TCC and PTCC as at 02 Aug 2026; PTCC (01 Aug) = 22,428 from Google Sheet.
YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) (3)4743+4+9.3%64-17-26.6%
Activations59 (CY reflects LAD 01 Aug)37+22+59.5%98-39-39.8%
Disconnections (a) (Activations + PTCC − TCC)0275-275-100.0%354-354-100.0%
GTV (ex-GST) (b)$0.00$228.87-228.87-100.0%$7,718.59-7,718.59-100.0%
TCC (end of period — 02 Aug)22,48719,487+3,000+15.4%21,153+1,334+6.3%
PTCC (previous day's published TCC — 01 Aug) (5)22,42819,725+2,703+13.7%21,409+1,019+4.8%

Plans activated — all plans (CY = LAD 01 Aug 2026 · PY = 02 Aug 2025)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM440+44new
Gold MTM713-6-46.2%
Silver MTM517-12-70.6%
Bronze MTM36-3-50.0%
Platinum MTM01-1-100.0%
Total5937+22+59.5%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 59 + 22,428 − 22,487 = 0. PY: 37 + 19,725 − 19,487 = 275. MoM: 98 + 21,409 − 21,153 = 354. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(b) August invoice data has not yet landed in BigQuery (latest invoice date 28 Jul 2026), so CY GTV for 1–2 Aug reads $0.00 — a data-freshness artefact, not a real decline.
(5) PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 2025-08-01 and 2026-07-01 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) (3)9382+11+13.4%135-42-31.1%
Activations59 (CY data through LAD 01 Aug — 1-day lag)103-44-42.7%221-162-73.3%
Disconnections ⚠ floor (45-day lag)038-38-100.0%94-94-100.0%
GTV (ex-GST) (b)$0.00$228.87-228.87-100.0%$7,718.59-7,718.59-100.0%
TCC (end of period)22,48719,487+3,000+15.4%21,153+1,334+6.3%

Plans activated — all plans (MTD 01–02 Aug)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM440+44new
Gold MTM731-24-77.4%
Silver MTM552-47-90.4%
Bronze MTM317-14-82.4%
Platinum MTM03-3-100.0%
Total59103-44-42.7%
(3) Sales sourced from GA4. All other metrics from BigQuery.
(b) August invoice data not yet in BigQuery (latest invoice 28 Jul 2026) — MTD GTV $0.00 is a data-freshness artefact.
MoM = 01–02 Jul 2026. Disconnections use invoice-cycle churn (45-day lag) — treat as a floor.
YoY MoM
MetricCYPYYoY ΔYoY %
Sales (GA4) (3)1,9211,722+199+11.6%
Activations2,0911,895+196+10.3%
Disconnections ⚠ floor (45-day lag)700782-82-10.5%
GTV (ex-GST)$1,586,566.30$1,355,921.50+230,644.80+17.0%
TCC (end of period)22,48719,487+3,000+15.4%

Plans activated — all plans (FYTD 01 Jul – 02 Aug)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,5140+1,514new
Gold MTM298633-335-52.9%
Silver MTM114901-787-87.3%
Bronze MTM89308-219-71.1%
Platinum MTM4330+13+43.3%
Diamond MTM3322+11+50.0%
Gold M2M01-1-100.0%
Total2,0911,895+196+10.3%
(3) Sales sourced from GA4. All other metrics from BigQuery. FY27 CY = 01 Jul – 02 Aug 2026; FY26 PY = 01 Jul – 02 Aug 2025.

TCC (line, left axis) + monthly GTV ex-GST (bars, right axis)

Mar 25*: bulk-rebill anomaly (~$21.26M raw) substituted with Apr 2025 full-month GTV ($1.24M) for a like-for-like axis. Final point (Today, orange) = TCC as at 03 Aug 2026 and Aug month-to-date GTV ($0.00 — August invoices not yet loaded in BigQuery).

A · Monthly Sales (GA4) — last 36 months

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD (through 02 Aug).

B · Monthly Connections (Activations)

Current month (amber) is month-to-date through LAD 01 Aug.

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (stacked)

Tier assignment uses each customer's latest plan. Final point = today (03 Aug 2026).