Reporting date 24 Aug 2026 · generated 25 Aug 2026 (Australia/Melbourne) ·
Sales from GA4 · all other metrics from BigQuery kogan-analytics-prod
TCC end of period
23,283
YoY +2,906 (+14.3%)MoM +366 (+1.6%)
FYTD Activations
3,370
YoY +456 (+15.6%)
FYTD Sales (GA4)
3,205
YoY +590 (+22.6%)
FYTD GTV (ex-GST)
$3.08M
YoY +$511.5k (+19.9%)
MTD Activations
1,338
YoY +216 (+19.3%)MoM -251 (-15.8%)
MTD GTV (ex-GST)
$1.49M
YoY +$280.6k (+23.2%)MoM +$39.9k (+2.7%)
✓ What's Working Well
TCC at a record 23,283 — up 2,906 YoY (+14.3% vs 20,377 PY) and up 366 on last month (+1.6% vs 22,917 at 24 Jul).
FYTD activations 3,370 vs 2,914 — +456 connections YoY (+15.6%%) with only two months of FY27 elapsed.
FYTD sales (GA4) 3,205 vs 2,615 — +590 orders YoY (+22.6%%), running ahead of the activation growth rate, so the pipeline into September is healthy.
FYTD GTV $3.079M vs $2.567M — +$511.5k YoY (+19.9%%). No March-2025 bulk-rebill overlap in either FY27 or FY26 FYTD windows, so this is clean like-for-like.
MTD activations 1,338 vs 1,122 — +216 YoY (+19.3%%).
MTD sales (GA4) 1,377 vs 975 — +402 YoY (+41.2%%), the strongest YoY line in the report.
MTD GTV $1.492M vs $1.211M — +$280.6k YoY (+23.2%%), and +$39.9k (+2.7%%) against the same 1–24 window last month.
MTD churn events 494 vs 528 PY — 34 fewer (−6.4%%) despite a materially larger base, and 206 fewer than the 700 recorded 1–24 Jul (−29.4%%).
Yesterday activations 33 vs 13 PY (+153.8%%) — a clean comparison, since the CY figure reflects LAD Sun 23 Aug 2026 against Sun 24 Aug 2025. Yesterday sales 63 vs 20 PY (+215.0%%) is flattered by day-of-week: Mon 24 Aug 2026 vs Sun 24 Aug 2025.
Gold+ now carries the book — 955 of 1,338 MTD activations (71.4%%) and 7,252 of 23,283 TCC (31.1%%), up from 6 customers a year ago.
⚠ What Needs Watching
Yesterday derived disconnections are negative (CY −1,354; MoM −625). This is a data-freshness artefact, not churn: BigQuery invoice data arrived overnight and pushed TCC above PTCC + activations. Treat both as unusable and read the MTD churn line instead. Rendered in grey rather than green for this reason.
Yesterday GTV reads $0.00 — the invoice table is only settled through 22 Aug 2026, so 23 and 24 Aug carry no invoices yet. Not a revenue event; it will backfill within 1–2 days.
MTD activations 1,338 vs 1,589 for 1–24 Jul — down 251 (−15.8%%) month on month. July was an exceptional month (2,032 activations full-month, the highest in three years), so August is stepping down from a peak rather than breaking trend, but it is worth confirming the July spike was campaign-driven and not pull-forward.
Yesterday activations 33 vs 76 on 24 Jul (−56.6%%) and yesterday sales 63 vs 72 (−12.5%%). Single-day figures are noisy — 24 Aug 2026 was a Monday against a Friday comparator — but the direction matches the MTD softening above.
PTCC drift on the TCC sheet. Published PTCC for 23 Aug was 21,896, while BigQuery recomputes that same date at 23,283 — a 1,387 gap. The sheet series has been swinging 300–600 a day (22,422 on 18 Aug, 22,926 on 19 Aug), which is what drives the negative derived disconnections. Worth reconciling the NIC invoice-window definition before the derived-churn line can be trusted daily.
Silver has effectively stopped selling — FYTD Silver activations 188 vs 1,353 PY (−86.1%%) and Bronze 158 vs 474 (−66.7%%). This is deliberate mix shift into Gold+ rather than lost volume (total FYTD activations are up 15.6%%), but the legacy Silver base of 8,008 is now the single largest churn-exposed cohort.
MTD and FYTD disconnections are a floor, not a total — the invoice-cycle method needs 45 days to confirm a churn event, so recent weeks are structurally understated. FYTD 1,406 vs 1,272 PY (+10.5%%) is the more reliable read, and it is growing slower than the 14.3%% TCC base growth.
GA4 monthly-sales history was re-bootstrapped this run. The persistent state file was not present on this sandbox, so 33 of 37 months on the Trends chart are BigQuery×0.93 estimates rather than real GA4. One real month is backfilled per daily run (Nov 2023 done today); full accuracy in ~33 runs.
Yesterday — 24 Aug 2026
Compared with 24 Aug 2025 (prior year) and 24 Jul 2026 (prior month).
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year) MoM (vs prior month)
Metric
Year on Year
Month on Month
CY24 Aug 2026
PY24 Aug 2025
YoY Δ
YoY %
MoM base24 Jul 2026
MoM Δ
MoM %
Sales (GA4)(3)
63
20
+43
+215.0%
72
-9
-12.5%
Activations
33(CY reflects LAD 23 Aug)
13
+20
+153.8%
76
-43
-56.6%
Disconnections(a)(Activations + PTCC − TCC)
-1,354
39
-1,393
-3571.8%
-625
-729
-116.6%
GTV (ex-GST)
$0.00(invoices settled to 22 Aug)
$20.6k
$-20.6k
-100.0%
$61.6k
$-61.6k
-100.0%
TCC (end of period — 24 Aug)
23,283
20,377
+2,906
+14.3%
22,917
+366
+1.6%
PTCC (previous day’s published TCC — 23 Aug)(5)
21,896
20,403
+1,493
+7.3%
22,216
-320
-1.4%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
28
0
+28
new
Gold MTM
4
2
+2
+100.0%
Silver MTM
1
9
-8
-88.9%
Bronze MTM
0
2
-2
−100.0%
Total
33
13
+20
+153.8%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. (a) Disconnections derived formula: Activations + PTCC − TCC.
CY: 33 + 21,896 − 23,283 = -1,354.
PY: 13 + 20,403 − 20,377 = 39.
MoM: 76 + 22,216 − 22,917 = -625.
PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data).
A negative result indicates BigQuery invoice data arrived overnight causing TCC end-of-period to exceed PTCC + activations — this is a data-freshness artefact, not negative churn, and is rendered in neutral grey so it is never coloured as a win.
True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). (5) PTCC_CY = previous day’s published TCC, read from the
TCC Calc Google Sheet (row dated 23 Aug 2026).
PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (23 Aug 2025) and MOM_YEST−1 (23 Jul 2026) respectively, since historical data is settled.
Disconnections (yesterday) = Activations + PTCC − TCC. Activation data lag: NbnActivationDate lags one day, so CY activations use LAD = 23 Aug 2026. The report date label remains calendar yesterday (24 Aug 2026). PY and MoM activations use their calendar dates unadjusted. Invoice data lag: the latest invoice in BigQuery is dated 22 Aug 2026, so GTV for 23–24 Aug 2026 is $0.00 until the batch lands.
Month to date — 1 Aug to 24 Aug 2026
Compared with 1 Aug – 24 Aug 2025 (prior year) and 1 Jul – 24 Jul 2026 (prior month).
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year) MoM (vs prior month)
Metric
Year on Year
Month on Month
CY1 Aug – 24 Aug 2026
PY1 Aug – 24 Aug 2025
YoY Δ
YoY %
MoM base1 Jul – 24 Jul 2026
MoM Δ
MoM %
Sales (GA4)(3)
1,377
975
+402
+41.2%
1,402
-25
-1.8%
Activations
1,338
1,122
+216
+19.3%
1,589
-251
-15.8%
Disconnections⚠ floor (45-day lag)
494
528
-34
-6.4%
700
-206
-29.4%
GTV (ex-GST)
$1.49M
$1.21M
+$280.6k
+23.2%
$1.45M
+$39.9k
+2.7%
TCC (end of period)
23,283
20,377
+2,906
+14.3%
22,917
+366
+1.6%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
955
0
+955
new
Gold MTM
204
397
-193
-48.6%
Silver MTM
79
504
-425
-84.3%
Bronze MTM
72
183
-111
-60.7%
Platinum MTM
19
24
-5
-20.8%
Diamond MTM
9
14
-5
-35.7%
Total
1,338
1,122
+216
+19.3%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn: a LEAD() over (CustomerID, invoice_date) flags an event when the next invoice is more than 45 days later, or absent and the invoice is more than 45 days old. The event is attributed to invoice_date + 35 days. Because confirmation needs 45 days, recent weeks are structurally understated — read these as a floor, not a total. (4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21.26M. Any PY period covering March 2025 is restated by substituting the April 2025 full-month GTV. No adjustment applies this run — neither the FY26 MTD (1–24 Aug 2025) nor FYTD (1 Jul – 24 Aug 2025) comparison windows overlap March 2025.
Financial year to date — 1 Jul to 24 Aug 2026
FY27 to date compared with the same window of FY26 (1 Jul – 24 Aug 2025). No month-on-month comparison on this tab.
★ Sales from GA4 · All other metrics from BigQuery
YoY (vs prior year) MoM (vs prior month)
Metric
Year on Year
CY1 Jul – 24 Aug 2026
PY1 Jul – 24 Aug 2025
YoY Δ
YoY %
Sales (GA4)(3)
3,205
2,615
+590
+22.6%
Activations
3,370
2,914
+456
+15.6%
Disconnections⚠ floor (45-day lag)
1,406
1,272
+134
+10.5%
GTV (ex-GST)
$3.08M
$2.57M
+$511.5k
+19.9%
TCC (end of period)
23,283
20,377
+2,906
+14.3%
Plans activated — all plans
Plan
CY activations
PY activations
YoY Δ
YoY %
Gold+ MTM
2,425
0
+2,425
new
Gold MTM
495
999
-504
-50.5%
Silver MTM
188
1,353
-1,165
-86.1%
Bronze MTM
158
474
-316
-66.7%
Platinum MTM
62
51
+11
+21.6%
Diamond MTM
42
36
+6
+16.7%
Gold M2M
0
1
-1
−100.0%
Total
3,370
2,914
+456
+15.6%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections use invoice-cycle churn: a LEAD() over (CustomerID, invoice_date) flags an event when the next invoice is more than 45 days later, or absent and the invoice is more than 45 days old. The event is attributed to invoice_date + 35 days. Because confirmation needs 45 days, recent weeks are structurally understated — read these as a floor, not a total. (4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21.26M. Any PY period covering March 2025 is restated by substituting the April 2025 full-month GTV. No adjustment applies this run — neither the FY26 MTD (1–24 Aug 2025) nor FYTD (1 Jul – 24 Aug 2025) comparison windows overlap March 2025.
TCC & monthly GTV — Jun 2023 to today
Blue line (left axis) = end-of-month Total Connected Customers; the final point (25 Aug 2026, orange) is today. Green bars (right axis) = monthly GTV ex-GST; the final bar (orange) is month-to-date. * Mar 25 — the raw March 2025 GTV of $21,255,577 reflects a one-off bulk-rebill event. It has been substituted with the April 2025 full-month GTV of $1,239,536 so the trend line stays readable.
A · Monthly Sales (GA4) — last 37 months
34/37 months populated (2 real GA4, 32 BigQuery×0.93 estimates, 3 pre-Nov-2023 with no GA4 ecommerce tracking). Nov 2023 onward becomes real GA4 as the daily backfill progresses — one month is replaced per run, earliest estimate first. Current month (amber) is GA4 month-to-date through 24 Aug 2026.
B · Monthly Connections (Activations) — last 36 months
Source: BigQuery fct_kogan_nbn_orders, counted on NbnActivationDate. Current month (amber) is partial.
C · Quarterly Connections (Activations)
Final bar (amber) is the quarter to date.
D · Monthly Activations by Plan Tier
Stacked by tier. Gold+ launched September 2025 and now accounts for the majority of monthly activations.
E · TCC by Plan Tier
Stacked area, 36 historical month-ends plus a final point at today. Uses the same NIC + PIC formula as the TCC chart, with each customer assigned the tier of their most recent order.