Kogan Internet Daily Performance Report

Reporting date (Yesterday): 28 Apr 2026 · Generated: 2026-04-28 23:37 UTC
TCC (EOP)
20,582
YoY: +10.9% · MoM: +1.1%
FYTD Activations
9,928
YoY: +37.6%
FYTD Sales (GA4)
9,302
YoY: +42.6%
FYTD GTV (anomaly-adj)
$14,084,041
YoY: +8.4%
MTD Activations
771
YoY: +50.9% · MoM: -22.4%
MTD GTV
$1,357,873
YoY: +9.5% · MoM: -4.4%

✓ What's Working Well

  • TCC growing YoY: 20,582 as at 28 Apr vs 18,564 a year ago — Δ +2,018 (+10.9%).
  • TCC up MoM: 20,582 vs 20,362 on 28 Mar — Δ +220 (+1.1%).
  • FYTD activations ahead of last year: 9,928 vs 7,217 (Δ +2,711, +37.6%).
  • MTD activations strong YoY: 771 vs 511 (Δ +260, +50.9%).
  • FYTD sales (GA4) ahead: 9,302 vs 6,522 (Δ +2,780, +42.6%).
  • MTD GTV ahead YoY: $1,357,873 vs $1,239,536 (+9.5%).
  • FYTD GTV ahead YoY (anomaly-adjusted): $14,084,041 vs $12,995,252 (+8.4%).
  • MTD invoice-cycle disconnections lower YoY: 583 vs 805 (Δ -222, -27.6%).

⚠ What Needs Watching

  • MTD activations behind prior month: 771 vs 993 (Δ -222, -22.4%). April is partway through (28 of 30 days).
  • MTD GTV behind prior month: $1,357,873 vs $1,420,325 (-4.4%) — billing cadence effect; expect to recover by month-end.
  • Yesterday derived disconnections data caveat: CY = -424; the negative result reflects BigQuery invoice data arriving overnight after PTCC was published, causing TCC_EOP to exceed PTCC + activations. This is a known data-freshness artefact; true SQL Server figures pending.
  • FYTD invoice-cycle disconnections higher YoY: 7,813 vs 7,146 (Δ +667, +9.3%). Floor only — invoice-cycle method has 45-day lag.

Yesterday — 28 Apr 2026

YoY (28 Apr)MoM (28 Mar)
Metric Year-over-Year Month-over-Month
CY (28 Apr) PY (28 Apr) YoY Δ YoY % MoM (28 Mar) MoM Δ MoM %
Sales (GA4) ⁽³⁾3831+7+22.6%17+21+123.5%
Activations (CY reflects LAD 27 Apr)2512+13+108.3%36-11-30.6%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)-42412-436-3633.3%167-591-353.9%
GTV (ex-GST)$0$59,312$-59,312-100.0%$89,302$-89,302-100.0%
TCC (end of period — 28 Apr)20,58218,564+2,018+10.9%20,362+220+1.1%
PTCC (previous day's published TCC — 27 Apr) ⁽⁵⁾20,13318,564+1,569+8.5%20,493-360-1.8%

Plans activated — all plans

PlanCY (27 Apr)PY (28 Apr)YoY ΔYoY %
Gold+ MTM170+17new
Gold MTM46-2-33.3%
Silver MTM23-1-33.3%
Diamond MTM21+1+100.0%
Bronze MTM02-2-100.0%
Total2512+13+108.3%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 25 + 20,133 − 20,582 = -424. PY: 12 + 18,564 − 18,564 = 12. MoM: 36 + 20,493 − 20,362 = 167. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Negative values indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month-to-Date — 01 Apr – 28 Apr

YoY (01 Apr – 28 Apr)MoM (01 Mar – 28 Mar)
Metric Year-over-Year Month-over-Month
CY (01 Apr – 28 Apr) PY (01 Apr – 28 Apr) YoY Δ YoY % MoM (01 Mar – 28 Mar) MoM Δ MoM %
Sales (GA4) ⁽³⁾754477+277+58.1%991-237-23.9%
Activations771511+260+50.9%993-222-22.4%
Disconnections ⚠ floor (45-day lag)583805-222-27.6%971-388-40.0%
GTV (ex-GST)$1,357,873$1,239,536$+118,337+9.5%$1,420,325$-62,453-4.4%
TCC (end of period)20,58218,564+2,018+10.9%20,362+220+1.1%

Plans activated — all plans

PlanCY (01 Apr – 28 Apr)PY (01 Apr – 28 Apr)YoY ΔYoY %
Gold+ MTM5420+542new
Gold MTM114161-47-29.2%
Bronze MTM45113-68-60.2%
Silver MTM38186-148-79.6%
Platinum MTM1824-6-25.0%
Diamond MTM1412+2+16.7%
Silver M2M015-15-100.0%
Total771511+260+50.9%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.

Financial Year-to-Date — 01 Jul – 28 Apr

YoY (01 Jul – 28 Apr)
MetricCY (01 Jul – 28 Apr)PY (01 Jul – 28 Apr)YoY ΔYoY %
Sales (GA4) ⁽³⁾9,3026,522+2,780+42.6%
Activations9,9287,217+2,711+37.6%
Disconnections ⚠ floor (45-day lag)7,8137,146+667+9.3%
GTV (ex-GST)$14,084,041$12,995,252$+1,088,789+8.4% ⁽⁴⁾
TCC (end of period)20,58218,564+2,018+10.9%

Plans activated — all plans

PlanCY (01 Jul – 28 Apr)PY (01 Jul – 28 Apr)YoY ΔYoY %
Gold+ MTM4,0680+4,068new
Silver MTM2,426598+1,828+305.7%
Gold MTM1,975363+1,612+444.1%
Bronze MTM1,083351+732+208.5%
Platinum MTM21597+118+121.6%
Diamond MTM16076+84+110.5%
Gold M2M11,338-1,337-99.9%
Silver M2M04,168-4,168-100.0%
Gold $88.90 MTM01-1-100.0%
Bronze M2M0167-167-100.0%
Diamond Monthly025-25-100.0%
Platinum Monthly033-33-100.0%
Total9,9287,217+2,711+37.6%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery.

⁽⁴⁾ FYTD GTV PY adjusted for the March 2025 bulk-rebill anomaly: raw Mar-25 GTV ($21,255,577) replaced with Apr-25 full-month GTV ($1,239,535.76). Raw FYTD PY = $33,011,293; adjusted = $12,995,252.

TCC + Monthly GTV (FY24 → present)

TCC end-of-month (blue line, today highlighted) · Monthly GTV ex-GST (green bars, current month in orange) · Mar 25* GTV substituted with Apr 25 full-month value (Mar 2025 raw GTV was $21.26M due to bulk-rebill anomaly)

3-Year Trends

A. Monthly Sales (GA4) — last 36 months

30/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B. Monthly Connections (Activations) — last 36 months

C. Quarterly Connections (Activations)

D. Monthly Activations by Plan Tier

E. TCC by Plan Tier (last 36 month-ends + today)