Kogan Internet — Daily Performance Report

Reference date: 20 Aug 2026  ·  Generated 2026-08-21 (Australia/Melbourne)  ·  Sales from GA4, all other metrics from BigQuery

Performance Summary

Headline position as at 20 Aug 2026

TCC (end of period)
22,997
YoY +12.7%MoM +4.6%
20 Aug 2026
FYTD Activations
3,173
YoY +12.8%
1 Jul – 20 Aug 2026
FYTD Sales (GA4)
2,989
YoY +17.5%
1 Jul – 20 Aug 2026
FYTD GTV (ex-GST)
$2,748,332
YoY +17.7%
1 Jul – 20 Aug 2026
MTD Activations
1,141
YoY +11.6%MoM −9.4%
1 – 20 Aug 2026
MTD GTV (ex-GST)
$1,161,766
YoY +18.5%MoM +0.7%
1 – 20 Aug 2026

✓ What’s Working Well

  • TCC is at a record high. 22,997 connected customers at 20 Aug 2026 — up 2,583 YoY (+12.7% vs 20,414) and up 1,018 on the same day last month (+4.6% vs 21,979). Highest point in the three-year series.
  • FYTD activations ahead of last year. 3,173 vs 2,814 (+359, +12.8%) for 1 Jul – 20 Aug 2026.
  • FYTD GTV up strongly. $2,748,332 vs $2,335,811 (+$412,521, +17.7%).
  • FYTD sales (GA4) up. 2,989 vs 2,544 (+445, +17.5%).
  • MTD tracking well on both lines. Activations 1,141 vs 1,022 (+119, +11.6%); GTV $1,161,766 vs $980,118 (+$181,647, +18.5%); sales 1,161 vs 904 (+257, +28.4%).
  • MTD churn well below both comparators. 267 disconnections vs 483 PY (−216, −44.7%) and 593 in the first 20 days of July (−326, −55.0%).
  • Yesterday’s activations doubled YoY. 71 (LAD 19 Aug) vs 35 PY (+36, +102.9%) and 29 same day last month (+42, +144.8%).
  • Gold+ is now the engine of the book. 798 of 1,141 MTD activations (70%) and 2,268 of 3,173 FYTD (71%) — from a standing start a year ago. Gold+ TCC is 6,943, up from 6 in Aug 2025.
  • Premium tiers growing. FYTD Platinum 59 vs 46 (+28.3%) and Diamond 42 vs 36 (+16.7%); Platinum TCC 396 and Diamond TCC 242, both series highs.

⚠ What Needs Watching

  • MTD activations behind the prior month’s pace. 1,141 vs 1,259 in the first 20 days of July (−118, −9.4%). July was an exceptional month (2,032 activations in total), so this is a tough comparator rather than a deterioration — YoY is still +11.6%.
  • Yesterday’s sales below the same day last month. 71 vs 84 (−13, −15.5%), though well up on 27 PY (+163.0%). Single-day figures are noisy.
  • Yesterday’s GTV reads $0 — data lag, not a revenue event. The latest invoice date in BigQuery is 18 Aug, so no invoices have been booked against 20 Aug 2026 yet. Expect this to fill in over the next 24–48 hours.
  • Derived disconnections for yesterday are unreliable this run. CY = 71 + 22,926 − 22,997 = 0 and PY = 35 + 20,084 − 20,414 = −295. Zero and negative results are a data-freshness artefact: BigQuery invoice data arrives overnight, so TCC end-of-period can exceed PTCC + activations. Both values are shown in neutral grey rather than coloured as a win.
  • Published PTCC trails the settled BigQuery figure. The Google Sheet has 22,926 for 19 Aug; recomputing that date from BigQuery today gives 22,997. The sheet snapshot lags by roughly one invoicing refresh, which is what drives the zero derived-disconnections above.
  • Legacy tiers keep shrinking, and not all of it is upgrade. FYTD Silver 181 vs 1,318 PY (−86.3%), Bronze 151 vs 457 (−67.0%), Gold 472 vs 956 (−50.6%). Silver TCC has fallen from 11,340 a year ago to 8,046; Gold+ growth is more than covering it in count terms, but the mix shift is worth watching for ARPU.
  • MTD and FYTD disconnections are a floor. Invoice-cycle churn needs 45 days to confirm an event, so recent periods will revise upward.
  • Monthly-sales history had to be re-bootstrapped. Both the persistent and fallback state files were absent on this sandbox. Chart A now shows 34/37 months, of which 32 are BigQuery×0.93 estimates awaiting GA4 backfill (one real month, Nov 2023 = 459, was fetched this run).
  • No GTV anomaly adjustment applied this run. None of the PY comparison windows (Jul–Aug 2025) touch the Mar-2025 bulk-rebill event, so PY GTV is raw and like-for-like.

Yesterday — 20 Aug 2026

vs 20 Aug 2025 (PY) and 20 Jul 2026 (prior month)

⚠ PTCC for 19 Aug 2026 (22,926) was read from the Google Sheet as designed; recomputing the same date from BigQuery today returns 22,997. The sheet snapshot lags the settled BigQuery figure, which is why derived disconnections for CY come out at zero. Treat yesterday’s disconnections and GTV as provisional.
Year-on-year (YoY)    Month-on-month (MoM)
MetricYear-on-yearMonth-on-month
CY (20 Aug 2026)PY (20 Aug 2025)YoY ΔYoY % MoM (20 Jul 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾ 7127 +44+163.0% 84-13-15.5%
Activations 71
(CY reflects LAD 19 Aug)
35 +36+102.9% 29+42+144.8%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾ 0-295 +295N/A 95-95-100.0%
GTV (ex-GST) $0
no invoices booked for 20 Aug 2026 yet (LID 18 Aug)
$115,816 -$115,816-100.0% $67,715-$67,715-100.0%
TCC (end of period — 20 Aug 2026) 22,99720,414 +2,583+12.7% 21,979+1,018+4.6%
PTCC (previous day’s published TCC — 19 Aug) ⁽⁵⁾ 22,92620,084 +2,842+14.2% 22,045+881+4.0%

Plans activated — all plans

CY uses LAD 19 Aug; YoY only.

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM500+50new
Gold MTM1216-4-25.0%
Silver MTM413-9-69.2%
Bronze MTM34-1-25.0%
Platinum MTM21+1+100.0%
Diamond MTM01-1−100.0%
Total7135+36+102.9%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 71 + 22,926 − 22,997 = 0. PY: 35 + 20,084 − 20,414 = -295. MoM: 29 + 22,045 − 21,979 = 95. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A zero or negative result indicates BigQuery invoice data arrived overnight causing TCC end-of-period to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey so it is never coloured as a win. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day’s published TCC, read from the TCC Calc Google Sheet. PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 19 Aug 2025 and 19 Jul 2026 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

Latest invoice date in BigQuery is 18 Aug 2026, so GTV for 20 Aug 2026 is not yet booked. Activations CY uses LAD 19 Aug (1-day activation-data lag); the report date label remains calendar yesterday.

Month to date — 1 – 20 Aug 2026

vs 1 – 20 Aug 2025 (PY) and 1 – 20 Jul 2026 (prior month)

Year-on-year (YoY)    Month-on-month (MoM)
MetricYear-on-yearMonth-on-month
CY (1–20 Aug 26)PY (1–20 Aug 25)YoY ΔYoY % MoM (1–20 Jul 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾ 1,161904 +257+28.4% 1,134+27+2.4%
Activations 1,1411,022 +119+11.6% 1,259-118-9.4%
Disconnections ⚠ floor (45-day lag) 267483 -216-44.7% 593-326-55.0%
GTV (ex-GST) $1,161,766$980,118 +$181,647+18.5% $1,154,214+$7,552+0.7%
TCC (end of period) 22,99720,414 +2,583+12.7% 21,979+1,018+4.6%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM7980+798new
Gold MTM181354-173-48.9%
Silver MTM72469-397-84.6%
Bronze MTM65166-101-60.8%
Platinum MTM1619-3-15.8%
Diamond MTM914-5-35.7%
Total1,1411,022+119+11.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment (Mar-2025 bulk rebill) was not required this run — no PY comparison window touches March 2025.

Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day confirmation window, attributed to invoice date + 35 days). Recent periods are a floor and will revise upward.

Financial year to date — 1 Jul – 20 Aug 2026

vs 1 Jul – 20 Aug 2025

MetricCY (1 Jul–20 Aug 26)PY (1 Jul–20 Aug 25) YoY ΔYoY %
Sales (GA4) ⁽³⁾2,9892,544 +445+17.5%
Activations3,1732,814 +359+12.8%
Disconnections ⚠ floor (45-day lag)1,1791,227 -48-3.9%
GTV (ex-GST)$2,748,332$2,335,811 +$412,521+17.7%
TCC (end of period)22,99720,414 +2,583+12.7%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,2680+2,268new
Gold MTM472956-484-50.6%
Silver MTM1811,318-1,137-86.3%
Bronze MTM151457-306-67.0%
Platinum MTM5946+13+28.3%
Diamond MTM4236+6+16.7%
Gold M2M01-1−100.0%
Total3,1732,814+359+12.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment (Mar-2025 bulk rebill) was not required this run — no PY comparison window touches March 2025.

Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day confirmation window, attributed to invoice date + 35 days). Recent periods are a floor and will revise upward.

TCC + GTV — monthly

End-of-month connected customers (blue line, left axis) against monthly GTV ex-GST (green bars, right axis). Final point is today.

* Mar 2025 GTV is substituted with the Apr 2025 full-month figure ($1,239,536). The raw Mar 2025 value was $21,255,577 due to a one-off bulk-rebill event, which would otherwise dominate the axis. Today’s bar is month-to-date GTV (amber) and today’s TCC point is highlighted in amber.

3-Year Trends

Rolling 36-month view to 20 Aug 2026; in-progress month and quarter shown in amber.

A — Monthly Sales (GA4)

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD. Both state files were missing on this sandbox and were re-bootstrapped this run; Nov 2023 (459) is the one real GA4 month fetched so far.

B — Monthly Connections (Activations)

Source: BigQuery fct_kogan_nbn_orders, counted on NbnActivationDate.

C — Quarterly Connections (Activations)

Final bar is quarter-to-date.

D — Monthly Activations by Plan Tier

Stacked. Gold+ launched Sep 2025 and now dominates new activations.

E — TCC by Plan Tier

Stacked area, same NIC+PIC formula as the TCC + GTV chart. Customer tier taken from their most recent order.