Kogan Internet — Daily Performance Report

Reporting date: 7 Jul 2026  ·  Generated 7 Jul 2026 (data as at LAD 06 Jul)  ·  TCC 21,008
TCC (end of period)
21,008
YoY +12.8%MoM +1.3%
FYTD Activations
519
YoY +38.4%
FYTD Sales (GA4)
380
YoY +1.3%
FYTD GTV (ex-GST)
$361.5k
YoY +5.0%
MTD Activations
519
YoY +38.4%MoM +95.8%
MTD GTV (ex-GST)
$361.5k
YoY +5.0%MoM -1.1%

✓ What’s Working Well

  • TCC reached 21,008 — up +2,380 (+12.8%) YoY and +278 (+1.3%) MoM; the highest month-end level in the 3-year series.
  • FYTD / MTD activations 519 vs 375 PY (+144, +38.4% YoY) and +254 (+95.8%) vs the equivalent early-June window — a strong start to FY27.
  • MTD GTV $361.5k vs $344.2k PY (+$17.3k, +5.0% YoY).
  • Yesterday activations 72 vs 64 PY (+8, +12.5%).
  • Gold+ is now the dominant acquisition plan: 377 of 519 MTD activations (~73%).

⚠ What Needs Watching

  • Yesterday sales (GA4) 66 vs 76 PY (−10, −13.2%) — single-day softness; MTD sales still +1.3% YoY.
  • MTD GTV −1.1% MoM ($361.5k vs $365.6k) — billing-cycle timing, not a churn signal.
  • Yesterday derived disconnections = −451 (shown grey): BigQuery invoice data arrived overnight, pushing TCC_EOP (21,008) above PTCC + activations. A data-freshness artefact, not real reconnections — true figure pending the SQL Server source.
  • MTD / FYTD disconnections sit at floor (0) due to the 45-day churn attribution lag — not yet meaningful this early in the month.
  • Legacy tiers migrating to Gold+: Silver MTD 26 vs 170 PY (−84.7%), Gold 74 vs 123 (−39.8%) — a mix shift toward Gold+, not lost customers.

Yesterday — 7 Jul 2026 (vs PY 7 Jul 2025 · MoM 7 Jun 2026)

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾6676-10-13.2%35+31+88.6%
Activations72
CY reflects LAD 06 Jul
64+8+12.5%39+33+84.6%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾-4510-451N/A0-451N/A
GTV (ex-GST)$0$0$0N/A$0$0N/A
TCC (end of period — 07 Jul)21,00818,628+2,380+12.8%20,730+278+1.3%
PTCC (prev day published — 06 Jul) ⁽⁵⁾20,48518,564+1,921+10.3%20,691-206-1.0%

Plans activated — all plans (YoY only)

PlanCYPYYoY ΔYoY %
Gold+540+54new
Gold1227-15-55.6%
Silver426-22-84.6%
Bronze17-6-85.7%
Diamond12-1-50.0%
Platinum02-2−100.0%
Total7264+8+12.5%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections (Yesterday) derived formula: Activations + PTCC − TCC. CY: 72 + 20,485 − 21,008 = -451. PY: 64 + 18,564 − 18,628 = 0. MoM: 39 + 20,691 − 20,730 = 0. A negative CY value indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (rendered grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁴⁾ PY GTV adjusted for the March-2025 bulk-rebill anomaly (like-for-like). No PY period in these tables covers March 2025, so no table adjustment applied this run.

⁽⁵⁾ PTCC_CY = previous day’s published TCC (from the Kogan Internet TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1–7 Jul 2026 (vs PY 1–7 Jul 2025 · MoM 1–7 Jun 2026)

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾380375+5+1.3%289+91+31.5%
Activations519375+144+38.4%265+254+95.8%
Disconnections ⚠ floor (45-day lag)021-21-100.0%139-139-100.0%
GTV (ex-GST)$361,491$344,204+$17,287+5.0%$365,559$-4,068-1.1%
TCC (end of period)21,00818,628+2,380+12.8%20,730+278+1.3%

Plans activated — all plans (YoY only)

PlanCYPYYoY ΔYoY %
Gold+3770+377new
Gold74123-49-39.8%
Silver26170-144-84.7%
Bronze2272-50-69.4%
Platinum127+5+71.4%
Diamond83+5+166.7%
Total519375+144+38.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections (Yesterday) derived formula: Activations + PTCC − TCC. CY: 72 + 20,485 − 21,008 = -451. PY: 64 + 18,564 − 18,628 = 0. MoM: 39 + 20,691 − 20,730 = 0. A negative CY value indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (rendered grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁴⁾ PY GTV adjusted for the March-2025 bulk-rebill anomaly (like-for-like). No PY period in these tables covers March 2025, so no table adjustment applied this run.

⁽⁵⁾ PTCC_CY = previous day’s published TCC (from the Kogan Internet TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1). Disconnections (yesterday) = Activations + PTCC − TCC.

Financial year to date — 1 Jul – 7 Jul 2026 (FY27) (vs PY 1 Jul – 7 Jul 2025)

YoY
MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾380375+5+1.3%
Activations519375+144+38.4%
Disconnections ⚠ floor (45-day lag)021-21-100.0%
GTV (ex-GST)$361,491$344,204+$17,287+5.0%
TCC (end of period)21,00818,628+2,380+12.8%

Plans activated — all plans (YoY only)

PlanCYPYYoY ΔYoY %
Gold+3770+377new
Gold74123-49-39.8%
Silver26170-144-84.7%
Bronze2272-50-69.4%
Platinum127+5+71.4%
Diamond83+5+166.7%
Total519375+144+38.4%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections (Yesterday) derived formula: Activations + PTCC − TCC. CY: 72 + 20,485 − 21,008 = -451. PY: 64 + 18,564 − 18,628 = 0. MoM: 39 + 20,691 − 20,730 = 0. A negative CY value indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact (rendered grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁴⁾ PY GTV adjusted for the March-2025 bulk-rebill anomaly (like-for-like). No PY period in these tables covers March 2025, so no table adjustment applied this run.

⁽⁵⁾ PTCC_CY = previous day’s published TCC (from the Kogan Internet TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1). Disconnections (yesterday) = Activations + PTCC − TCC.

TCC (end of month) & Monthly GTV (ex-GST)

Blue line = end-of-month Total Connected Customers (TCC); green bars = monthly GTV (ex-GST). Final point (orange) = today, GTV is month-to-date. Mar 25* bar substitutes the March-2025 bulk-rebill anomaly ($21.26M) with the April-2025 full-month GTV for a like-for-like view.

A · Monthly Sales (GA4) — last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations) — last 37 months

Current month (amber) is in progress.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched Sep 2025 and now leads acquisition.

E · TCC by Plan Tier (end of month)

Stacked area of TCC composition (NIC + PIC, distinct customers). Silver base declining as customers migrate to Gold+.