Kogan Internet Daily Report

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of period)

21,751

YoY +13.0%MoM +2.7%

FYTD Activations

1,418

YoY +7.2%

FYTD Sales (GA4)

1,330

YoY +8.8%

FYTD GTV (ex-GST)

$1,363,650

YoY +21.6%

MTD Activations

1,418

YoY +7.2%MoM +12.1%

MTD GTV (ex-GST)

$1,363,650

YoY +21.6%MoM +4.7%

✓ What's Working Well

TCC reached 21,751 vs 19,255 a year ago — +2,496 (+13.0% YoY), and up +569 (+2.7%) MoM vs 21,182.
FYTD activations 1,418 vs 1,323 PY — +95 (+7.2% YoY). MTD MoM also up +153 (+12.1%) vs 1,265.
FYTD sales (GA4) 1,330 vs 1,222 PY — +108 (+8.8% YoY).
FYTD GTV $1,363,650 vs $1,121,800 PY — +$241,850 (+21.6% YoY); MTD GTV up +4.7% MoM.
MTD disconnections (invoice-cycle churn) 389 vs 518 PY — 129 fewer (-24.9% YoY), and well below the 637 prior-month churn.
Yesterday sales (GA4) 65 vs 59 PY — +6 (+10.2% YoY).

⚠ What Needs Watching

Yesterday activations 75 (reflects LAD 22 Jul) — flat vs 75 PY (0.0%) and down -6 (-7.4%) MoM vs 81.
Yesterday sales soft MoM: 65 vs 78 a month ago (-16.7%).
Yesterday derived disconnections 226 (Activations 75 + PTCC 21,902 − TCC 21,751). PY base is 0 so YoY % is N/A; MoM base 80. Derived figure pending the SQL Server source — treat as indicative.
GTV for the single day is $0 for both CY and PY — invoices issue on the billing cycle rather than daily, so single-day GTV near zero is normal, not a shortfall.
Disconnections on the Yesterday tab are a derived estimate (Activations + PTCC − TCC); a negative result on any day would indicate overnight BigQuery invoice arrival (data-freshness artefact) rather than a real figure.

YoY MoM

Metric	CY 23 Jul 2026	PY 23 Jul 2025	YoY Δ	YoY %	MoM prior mo.	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	65	59	+6	+10.2%	78	-13	-16.7%
Activations	75 (CY reflects LAD 22 Jul)	75	+0	+0.0%	81	-6	-7.4%
Disconnections (Activations + PTCC − TCC)^(a)	226	0	+226	N/A	80	+146	+182.5%
GTV (ex-GST)	$0	$0	+$0	N/A	$97	$-97	-100.0%
TCC (end of period — 23 Jul)	21,751	19,255	+2,496	+13.0%	21,182	+569	+2.7%
PTCC (prev. day published — 22 Jul)⁽⁵⁾	21,902	19,180	+2,722	+14.2%	21,181	+721	+3.4%

Plans activated — all plans (Yesterday, LAD 22 Jul)

Plan	CY act.	PY act.	YoY Δ	YoY %
Gold+ MTM	58	0	+58	new
Gold MTM	9	22	-13	-59.1%
Silver MTM	5	34	-29	-85.3%
Bronze MTM	2	17	-15	-88.2%
Diamond MTM	1	1	+0	+0.0%
Platinum MTM	0	1	-1	-100.0%
Total	75	75	+0	+0.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections (Yesterday) derived: Activations + PTCC − TCC. CY: 75 + 21,902 − 21,751 = 226. PY: 75 + 19,180 − 19,255 = 0. MoM: 81 + 21,181 − 21,182 = 80. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate overnight BigQuery invoice arrival (data-freshness artefact) and is shown in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

YoY MoM

Metric	CY 1–23 Jul 2026	PY 1–23 Jul 2025	YoY Δ	YoY %	MoM prior mo.	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,330	1,222	+108	+8.8%	1,323	+7	+0.5%
Activations	1,418	1,323	+95	+7.2%	1,265	+153	+12.1%
Disconnections ⚠ floor (45-day lag)	389	518	-129	-24.9%	637	-248	-38.9%
GTV (ex-GST)	$1,363,650	$1,121,800	+$241,850	+21.6%	$1,301,882	+$61,768	+4.7%
TCC (end of period)	21,751	19,255	+2,496	+13.0%	21,182	+569	+2.7%

Plans activated — all plans (MTD)

Plan	CY act.	PY act.	YoY Δ	YoY %
Gold+ MTM	1,026	0	+1,026	new
Gold MTM	196	435	-239	-54.9%
Silver MTM	76	626	-550	-87.9%
Bronze MTM	66	220	-154	-70.0%
Platinum MTM	32	25	+7	+28.0%
Diamond MTM	22	17	+5	+29.4%
Total	1,418	1,323	+95	+7.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

MoM compares 1–23 Jul 2026 with 1–23 Jun 2026. Disconnections use invoice-cycle churn (45-day lag floor).

Metric	CY 1–23 Jul 2026	PY 1–23 Jul 2025	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	1,330	1,222	+108	+8.8%
Activations	1,418	1,323	+95	+7.2%
Disconnections ⚠ floor (45-day lag)	389	518	-129	-24.9%
GTV (ex-GST)	$1,363,650	$1,121,800	+$241,850	+21.6%
TCC (end of period)	21,751	19,255	+2,496	+13.0%

FY26 has just begun (1 Jul), so FYTD equals MTD this run. ⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans (FYTD)

Plan	CY act.	PY act.	YoY Δ	YoY %
Gold+ MTM	1,026	0	+1,026	new
Gold MTM	196	435	-239	-54.9%
Silver MTM	76	626	-550	-87.9%
Bronze MTM	66	220	-154	-70.0%
Platinum MTM	32	25	+7	+28.0%
Diamond MTM	22	17	+5	+29.4%
Total	1,418	1,323	+95	+7.2%

TCC (end of month) & Monthly GTV ex-GST

Blue line = end-of-month TCC (final orange point = today, 23 Jul MTD). Green bars = monthly GTV ex-GST (final orange bar = 23 Jul month-to-date). * Mar-2025 GTV substituted with Apr-2025 full-month value ($1,239,536) to remove a one-off bulk-rebill anomaly (raw Mar-2025 ≈ $21.26M).

A · Monthly Sales (GA4) — last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

Kogan Internet — Daily Performance Report

✓ What's Working Well

⚠ What Needs Watching

Plans activated — all plans (Yesterday, LAD 22 Jul)

Plans activated — all plans (MTD)

Plans activated — all plans (FYTD)

TCC (end of month) & Monthly GTV ex-GST

A · Monthly Sales (GA4) — last 37 months

B · Monthly Connections (Activations) — last 37 months

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (end of month)