Kogan Internet — Daily Performance Report

03 Jul 2026  ·  generated 2026-07-03  ·  TCC 21,152 (+14.0% YoY)

Performance Summary

Kogan Internet — as at 03 Jul 2026 (activations & TCC reflect LAD 02 Jul; GA4 sales through 03 Jul)

TCC (end of period)
21,152
YoY +14.0%MoM +2.5%
FYTD Activations
221
YoY +33.1%
FYTD Sales (GA4)
182
YoY +5.8%
FYTD GTV (ex-GST)
$7,719
YoY -93.6%
MTD Activations
221
YoY +33.1%MoM +148.3%
MTD GTV (ex-GST)
$7,719
YoY -93.6%MoM -91.0%

✓ What's Working Well

  • TCC ended at 21,152 — up +2,603 (+14.0%) YoY vs 18,549, and +521 (+2.5%) MoM vs 3 Jun (20,631).
  • FYTD activations 221 vs 166 PY — +55 (+33.1%). Yesterday alone 98 activations vs 44 PY (+122.7%).
  • MTD activations up +148.3% vs the same 3 days last month (221 vs 89) — strong start to the new FY.
  • FYTD Sales (GA4) 182 vs 172 PY (+5.8%).
  • Gold+ is now the dominant new-connection plan: 161 of 221 MTD activations (0 a year ago); Gold+ base has grown to ~4,950 on the TCC book.

⚠ What Needs Watching

  • FYTD / MTD GTV shows -93.6% YoY ($7,719 vs $121,229). This is a billing-cycle / data-freshness timing effect — the latest invoice date is 02 Jul, so most July invoices for the new FY window have not yet been issued. Not a real revenue decline; expect it to normalise as invoicing catches up.
  • Yesterday derived disconnections = 354 (Activations 98 + PTCC 21,408 − TCC 21,152). This is a derived estimate pending the true SQL Server source and is sensitive to overnight invoice-data timing.
  • MTD churn floor shows CY 0 vs MoM 94 — the current-month figure is a 45-day-lag floor and will rise; not yet comparable.
  • Legacy tiers keep softening as mix shifts to Gold+: Silver MTD activations 13 vs 77 PY, Bronze 11 vs 39 PY. Worth monitoring total volume mix.

Yesterday

03 Jul 2026 (activations & TCC reflect LAD 02 Jul; GA4 sales are 03 Jul)

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾4766-19-28.8%42+5+11.9%
Activations98 (CY reflects LAD 02 Jul)44+54+122.7%48+50+104.2%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)354134+220+164.2%91+263+289.0%
GTV (ex-GST)$7,719$121,155-113,437-93.6%$79,928-72,210-90.3%
TCC (end of period — 03 Jul) ⁽⁵⁾21,15218,549+2,603+14.0%20,631+521+2.5%
PTCC (prev day published — 02 Jul)21,40818,639+2,769+14.9%20,674+734+3.6%

Plans activated — all plans (Yesterday, LAD 02 Jul)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM680+68new
Gold MTM199+10+111.1%
Silver MTM621-15-71.4%
Bronze MTM313-10-76.9%
Platinum MTM21+1+100.0%
Diamond MTM00+00.0%
Total9844+54+122.7%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections (yesterday) derived: Activations + PTCC − TCC. CY: 98 + 21,408 − 21,152 = 354. PY: 44 + 18,639 − 18,549 = 134. MoM: 48 + 20,674 − 20,631 = 91. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative derived value would indicate overnight invoice data caused TCC_EOP to exceed PTCC + activations (data-freshness artefact) and is shown in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁴⁾ Mar-2025 GTV bulk-rebill anomaly (~$21.26M) substituted with Apr-2025 full-month GTV for like-for-like comparison (chart only; no PY metric period covers Mar-2025 this run).

⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY / PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1. Disconnections (yesterday) = Activations + PTCC − TCC.

Month to Date

01 Jul – 03 Jul 2026

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾182172+10+5.8%114+68+59.6%
Activations221166+55+33.1%89+132+148.3%
Disconnections (⚠ floor, 45-day lag)020-20-100.0%94-94-100.0%
GTV (ex-GST)$7,719$121,229-113,511-93.6%$86,107-78,388-91.0%
TCC (end of period)21,15218,549+2,603+14.0%20,631+521+2.5%

Plans activated — all plans (MTD)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM1610+161new
Gold MTM2646-20-43.5%
Silver MTM1377-64-83.1%
Bronze MTM1139-28-71.8%
Platinum MTM73+4+133.3%
Diamond MTM31+2+200.0%
Total221166+55+33.1%

Financial Year to Date

01 Jul – 03 Jul 2026 (FY2027)

YoY MoM
MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾182172+10+5.8%
Activations221166+55+33.1%
Disconnections (⚠ floor, 45-day lag)020-20-100.0%
GTV (ex-GST)$7,719$121,229-113,511-93.6%
TCC (end of period)21,15218,549+2,603+14.0%

Plans activated — all plans (FYTD)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM1610+161new
Gold MTM2646-20-43.5%
Silver MTM1377-64-83.1%
Bronze MTM1139-28-71.8%
Platinum MTM73+4+133.3%
Diamond MTM31+2+200.0%
Total221166+55+33.1%

TCC + GTV Trend

End-of-month Total Connected Customers (line) and monthly GTV ex-GST (bars). Current point (orange) is live / month-to-date.

* Mar-2025 GTV substituted with Apr-2025 (bulk-rebill anomaly). Latest point = today (TCC 21,152; GTV shown is July MTD, still accruing).

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier