Kogan Internet Daily Performance Report

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of 12 Sep)

22,829

YoY +11.3%MoM −5.9%

FYTD Activations

4,692

YoY +40.6%

FYTD Sales (GA4)

4,606

YoY +55.0%

FYTD GTV (ex-GST)

$4.05M

YoY +17.6%

MTD Activations

847

YoY +219.6%MoM +10.4%

MTD GTV (ex-GST)

$764.6K

YoY +14.8%MoM −16.9%

✓ What's Working Well

FYTD activations 4,692 vs 3,336 — +1,356 (+40.6%) on the same 74 days of FY25.
FYTD sales (GA4) 4,606 vs 2,971 — +1,635 (+55.0%). Sales are running ahead of activations, so the funnel is still filling.
FYTD GTV $4,050,237 vs $3,445,218 — +$605,019 (+17.6%) ex-GST.
TCC 22,829 vs 20,509 — +2,320 customers (+11.3%) year on year.
MTD activations 847 vs 265 — +582 (+219.6%) YoY, and +80 (+10.4%) on the same 12 days of August (767).
MTD sales 1,037 vs 223 — +814 (+365.0%) YoY, and +361 (+53.4%) MoM vs 676.
Gold+ is now the engine — 616 of 847 MTD activations (72.7%) and 3,400 FYTD, from a zero base a year ago.
Yesterday activations 77 vs 27 — +50 (+185.2%) YoY and +9 (+13.2%) vs 12 Aug.
Premium mix improving — MTD Diamond 18 vs 8 (+125.0%) and Platinum 11 vs 3 (+266.7%).

⚠ What Needs Watching

TCC −1,443 (−5.9%) vs 12 Aug and −1,616 against the 24,445 published for 11 Sep. The NIC trailing-invoice window has rolled past the August billing peak; expect it to normalise as September billing completes. Worth confirming at month end.
MTD GTV −$155,485 (−16.9%) vs the same 12 days of August ($764,632 vs $920,117). This is invoice-run timing across a 12-day window, not a rate change — FYTD GTV is still +17.6% YoY.
Yesterday GTV not yet available — the latest invoice date in BigQuery is 11 Sep, so no invoices were loaded for 12 Sep at build time. Shown as n/a rather than $0.
Yesterday derived disconnections — data-freshness caveat. The PY (−35) and MoM (−1,509) values are negative because TCC_EOP exceeded PTCC + activations after BigQuery invoice data landed overnight. These are artefacts, shown in grey, and should not be read as churn figures.
MTD and FYTD disconnections are floors. The 45-day invoice-cycle lag suppresses recent periods — MTD 48 is well below steady state and will rise materially over the next six weeks.
Legacy tier erosion. FYTD Silver 245 vs 1,539 (−84.1%), Bronze 208 vs 549 (−62.1%), Gold 693 vs 1,142 (−39.3%). Growth is entirely Gold+ substitution — worth confirming blended ARPU is holding.
Yesterday Silver 7 vs 13 (−46.2%) — consistent with the tier shift above.

Year-on-year (vs 12 Sep 2025) Month-on-month (vs 12 Aug 2026)

Yesterday — 12 September 2026

Metric	CY (12 Sep 26)	PY (12 Sep 25)	YoY Δ	YoY %	MoM (12 Aug 26)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	53	16	+37	+231.3%	62	−9	−14.5%
Activations (CY reflects LAD 11 Sep)	77	27	+50	+185.2%	68	+9	+13.2%
Disconnections (Activations + PTCC − TCC) ^(a)	1,693	−35	n/a	n/a	−1,509	n/a	n/a
GTV (ex-GST) (invoice data loaded through 11 Sep)	n/a	$100,668.99	n/a	n/a	$117,148.32	n/a	n/a
TCC (end of period — 12 Sep)	22,829	20,509	+2,320	+11.3%	24,272	−1,443	−5.9%
PTCC (previous day's published TCC — 11 Sep) ⁽⁵⁾	24,445	20,447	+3,998	+19.6%	22,695	+1,750	+7.7%

Plans activated — all plans (YoY only)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	54	0	+54	new
Gold MTM	11	10	+1	+10.0%
Silver MTM	7	13	−6	−46.2%
Bronze MTM	3	3	0	0.0%
Platinum MTM	2	1	+1	+100.0%
Total	77	27	+50	+185.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 77 + 24,445 − 22,829 = 1,693. PY: 27 + 20,447 − 20,509 = −35. MoM: 68 + 22,695 − 24,272 = −1,509. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations; this is a data-freshness artefact and is rendered in neutral grey. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC, loaded from the TCC Calc Google Sheet (row dated 11/9/2026 = 24,445). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 11 Sep 2025 and 11 Aug 2026 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

Year-on-year (1–12 Sep 2025) Month-on-month (1–12 Aug 2026)

Month to date — 1 to 12 September 2026

Metric	CY (1–12 Sep 26)	PY (1–12 Sep 25)	YoY Δ	YoY %	MoM (1–12 Aug 26)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,037	223	+814	+365.0%	676	+361	+53.4%
Activations	847	265	+582	+219.6%	767	+80	+10.4%
Disconnections ⚠ floor (45-day lag)	48	290	−242	−83.4%	359	−311	−86.6%
GTV (ex-GST)	$764,631.62	$666,037.95	+$98,593.67	+14.8%	$920,116.95	−$155,485.33	−16.9%
TCC (end of period)	22,829	20,509	+2,320	+11.3%	24,272	−1,443	−5.9%

Plans activated — all plans (YoY only)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	616	0	+616	new
Gold MTM	130	95	+35	+36.8%
Silver MTM	37	116	−79	−68.1%
Bronze MTM	35	43	−8	−18.6%
Diamond MTM	18	8	+10	+125.0%
Platinum MTM	11	3	+8	+266.7%
Total	847	265	+582	+219.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections (MTD) use invoice-cycle churn with a 45-day confirmation lag, so recent periods are a floor, not a settled figure. The CY value in particular will rise materially over the next six weeks.

Year-on-year (1 Jul – 12 Sep 2025)

Financial year to date — 1 July to 12 September 2026

Metric	CY (1 Jul – 12 Sep 26)	PY (1 Jul – 12 Sep 25)	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	4,606	2,971	+1,635	+55.0%
Activations	4,692	3,336	+1,356	+40.6%
Disconnections ⚠ floor (45-day lag)	1,843	1,730	+113	+6.5%
GTV (ex-GST)	$4,050,237.00	$3,445,218.38	+$605,018.62	+17.6%
TCC (end of period)	22,829	20,509	+2,320	+11.3%

Plans activated — all plans (YoY only)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	3,400	0	+3,400	new
Gold MTM	693	1,142	−449	−39.3%
Silver MTM	245	1,539	−1,294	−84.1%
Bronze MTM	208	549	−341	−62.1%
Platinum MTM	78	59	+19	+32.2%
Diamond MTM	68	46	+22	+47.8%
Gold M2M	0	1	−1	−100.0%
Total	4,692	3,336	+1,356	+40.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
No GTV anomaly adjustment was required this run — neither PY comparison period (1 Jul – 12 Sep 2025) covers the March 2025 bulk-rebill event.

Total Connected Customers & monthly GTV (ex-GST)

Blue line = end-of-month TCC (left axis); green bars = monthly GTV ex-GST (right axis). The final point (orange) is today, 13 Sep 2026 — TCC as at 12 Sep and month-to-date GTV. Mar 25*: the raw March 2025 GTV of $21,255,577 reflects a one-off bulk-rebill event and has been substituted with the April 2025 full-month value of $1,239,536 for like-for-like comparison.

A · Monthly Sales (GA4)

35/37 months populated · Nov 2023+ from real GA4. Sep/Oct 2023 predate GA4 ecommerce tracking. Current month (amber) is GA4 month-to-date through 12 Sep.

B · Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is month-to-date through 12 Sep 2026.

C · Quarterly Connections (Activations)

Calendar quarters. Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked. Gold+ launched September 2025 and now accounts for roughly three-quarters of monthly activations.

E · TCC by Plan Tier

Stacked area, NIC + PIC formula at each month end, plus a final "Today" point. Shows the Silver-to-Gold+ migration.