Kogan Internet — Daily Performance Report

Reference date: Tuesday 18 August 2026  ·  generated 19 Aug 2026 (Australia/Melbourne)  ·  Sales from GA4, all other metrics from BigQuery (kogan-analytics-prod)

TCC end of period
22,422
YoY +11.0%MoM +1.8%
as at 18 Aug 2026 · PY 20,200 · 18 Jul 22,026
FYTD Activations
3,044
YoY +11.0%
1 Jul–18 Aug · PY 2,742
FYTD Sales (GA4)
2,853
YoY +14.3%
1 Jul–18 Aug · PY 2,496
FYTD GTV (ex-GST)
$2,648,714
YoY +20.6%
1 Jul–18 Aug · PY $2,196,112 · no Mar-25 anomaly in window
MTD Activations
1,012
YoY +6.5%MoM -16.4%
1–18 Aug · PY 950 · 1–18 Jul 1,211
MTD GTV (ex-GST)
$1,062,147
YoY +26.4%MoM -2.2%
1–18 Aug · PY $840,419 · 1–18 Jul $1,086,499
✓ What's Working Well
  • FYTD GTV up 20.6% — $2,648,714 vs $2,196,112 PY, +$452,602. Revenue is compounding faster than the connection base.
  • TCC at a record 22,422 — +2,222 YoY (+11.0% vs 20,200) and +396 MoM (+1.8% vs 22,026 at 18 Jul). Eighth consecutive month of net base growth.
  • FYTD Activations 3,044 vs 2,742 — +302 (+11.0%), and FYTD Sales (GA4) 2,853 vs 2,496, +357 (+14.3%).
  • MTD churn materially better — 248 disconnections vs 448 PY (−200, −44.6%) and vs 558 in 1–18 Jul (−310, −55.6%).
  • MTD GTV +26.4% YoY — $1,062,147 vs $840,419, on activations up only 6.5%: ARPU is rising as the base shifts to premium plans.
  • Yesterday's sales strong — 69 items vs 43 PY (+26, +60.5%) and vs 37 on 18 Jul (+32, +86.5%).
  • Gold+ is now the growth engine — 2,178 of 3,044 FYTD activations (71.6%); the tier did not exist in the PY window. Gold+ TCC has gone 6 → 6,687 in twelve months.
  • FYTD disconnections slightly down — 1,160 vs 1,192 PY (−32, −2.7%) despite a base 11% larger.
⚠ What Needs Watching
  • August activations behind July's pace — 1,012 MTD vs 1,211 in 1–18 Jul (−199, −16.4% MoM). Still +6.5% YoY, but the July surge has not carried through.
  • Yesterday's derived disconnections read 651 vs 0 PY and 126 MoM — a data artefact, not a churn event. PTCC_CY (23,016, from the Google Sheet) sits 594 above BigQuery's own TCC for 17 Aug (22,422), and the derived formula (Activations + PTCC − TCC) absorbs that entire gap. Treat the single-day figure as unusable until the two TCC methodologies are reconciled.
  • PTCC source drift ~594 (2.6%) — the sheet-published TCC series is running consistently above the BigQuery NIC+PIC calculation. Worth a reconciliation pass; it distorts every derived daily disconnection number.
  • Yesterday GTV $0 for both CY and PY — verified: no invoice batch ran on 18 Aug 2026 or 18 Aug 2025 (batches landed 14 and 17 Aug). Daily GTV is lumpy by design; read MTD/FYTD instead. MoM shows −100% only because 18 Jul happened to be a batch day ($63,056).
  • Legacy tiers are collapsing, not just diluting — FYTD Silver activations 169 vs 1,289 PY (−86.9%); Bronze 146 vs 443 (−67.0%); Gold 452 vs 929 (−51.3%). Growth now rests almost entirely on one plan.
  • Silver TCC base eroding — 7,878 today vs 11,340 at 31 Aug 2025 (−3,462). Gold+ is more than replacing it in volume, but the concentration risk is real.
  • MTD and FYTD disconnections are a floor, not a total — the invoice-cycle method carries a 45-day lag, so recent churn is structurally understated.
  • State-file mirror unavailable this run — the Scheduled folder is not mounted and the session disk is full, so the monthly-sales state was re-bootstrapped (34/37 months populated, 27 still BigQuery estimates) and saved to the outputs fallback only.

Yesterday — 18 Aug 2026

Compared with 18 Aug 2025 (YoY) and 18 Jul 2026 (MoM). Activations for CY reflect the latest settled activation date (17 Aug) due to a one-day data lag.
★ Sales from GA4 · All other metrics from BigQuery
Year-on-year    Month-on-month
MetricCY
18 Aug 2026		PY
18 Aug 2025		YoY ΔYoY %MoM
18 Jul 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾6943+26+60.5%37+32+86.5%
Activations57
(CY reflects LAD 17 Aug)
52+5+9.6%48+9+18.8%
Disconnections
(Activations + PTCC − TCC) ⁽ᵃ⁾
6510+651N/A126+525+416.7%
GTV (ex-GST)$0
no invoice batch on 18 Aug
$0
no invoice batch on 18 Aug
$0N/A$63,056-$63,056-100.0%
TCC (end of period — 18 Aug)22,42220,200+2,222+11.0%22,026+396+1.8%
PTCC (previous day's published TCC — 17 Aug) ⁽⁵⁾23,016
Google Sheet
20,148+2,868+14.2%22,104+912+4.1%
Plans activated — all plans
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM410+41new
Gold MTM714-7-50.0%
Bronze MTM35-2-40.0%
Silver MTM329-26-89.7%
Platinum MTM23-1-33.3%
Diamond MTM110+0.0%
Total5752+5+9.6%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 57 + 23,016 − 22,422 = 651. PY: 52 + 20,148 − 20,200 = 0. MoM: 48 + 22,104 − 22,026 = 126. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). The CY figure is inflated because the sheet-published PTCC (23,016) exceeds BigQuery's own TCC for 17 Aug (22,422) by 594 — a source/methodology drift, not real churn. True figures pending the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC, read from the TCC Calc Google Sheet (row for 17 Aug 2026). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 17 Aug 2025 and 17 Jul 2026 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1–18 Aug 2026

Compared with 1–18 Aug 2025 (YoY) and 1–18 Jul 2026 (MoM).
★ Sales from GA4 · All other metrics from BigQuery
Year-on-year    Month-on-month
MetricCY
1–18 Aug 2026		PY
1–18 Aug 2025		YoY ΔYoY %MoM
1–18 Jul 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾1,025856+169+19.7%1,003+22+2.2%
Activations1,012950+62+6.5%1,211-199-16.4%
Disconnections
⚠ floor (45-day lag)
248448-200-44.6%558-310-55.6%
GTV (ex-GST)$1,062,147$840,419+$221,729+26.4%$1,086,499-$24,351-2.2%
TCC (end of period)22,42220,200+2,222+11.0%22,026
as at 18 Jul
+396+1.8%
Plans activated — all plans
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM7080+708new
Gold MTM161327-166-50.8%
Bronze MTM60152-92-60.5%
Silver MTM60440-380-86.4%
Platinum MTM1418-4-22.2%
Diamond MTM913-4-30.8%
Total1,012950+62+6.5%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ GTV anomaly guard: a bulk-rebill event inflated Mar-2025 GTV to $21.26M. No PY period in this report covers March 2025, so no adjustment was applied to the tables. The TCC + GTV chart substitutes Apr-2025 ($1,239,536) for the Mar-2025 bar.
⚠ MTD/FYTD disconnections use invoice-cycle churn and carry a 45-day lag — treat as a floor.

Financial year to date — 1 Jul–18 Aug 2026

Compared with 1 Jul–18 Aug 2025. No month-on-month comparison on FYTD.
★ Sales from GA4 · All other metrics from BigQuery
MetricCY
1 Jul–18 Aug 2026		PY
1 Jul–18 Aug 2025		YoY ΔYoY %
Sales (GA4) ⁽³⁾2,8532,496+357+14.3%
Activations3,0442,742+302+11.0%
Disconnections
⚠ floor (45-day lag)
1,1601,192-32-2.7%
GTV (ex-GST)$2,648,714$2,196,112+$452,602+20.6%
TCC (end of period)22,42220,200+2,222+11.0%
Plans activated — all plans
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,1780+2,178new
Gold MTM452929-477-51.3%
Silver MTM1691,289-1,120-86.9%
Bronze MTM146443-297-67.0%
Platinum MTM5745+12+26.7%
Diamond MTM4235+7+20.0%
Gold M2M01-1−100.0%
Total3,0442,742+302+11.0%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ GTV anomaly guard: a bulk-rebill event inflated Mar-2025 GTV to $21.26M. No PY period in this report covers March 2025, so no adjustment was applied to the tables. The TCC + GTV chart substitutes Apr-2025 ($1,239,536) for the Mar-2025 bar.
⚠ MTD/FYTD disconnections use invoice-cycle churn and carry a 45-day lag — treat as a floor.

TCC and monthly GTV (ex-GST) — Jun 2023 to today

Blue line = total connected customers at each month end (left axis). Green bars = GTV ex-GST per calendar month (right axis). The final point (orange) is today, 19 Aug 2026, with an August month-to-date GTV bar. Mar 25*: the raw March 2025 GTV of $21,255,577 reflects a one-off bulk-rebill event; the bar substitutes the April 2025 full-month value of $1,239,536 for a like-for-like read.

A · Monthly Sales (GA4) — last 37 months

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD through 18 Aug. Nov 2023 backfilled with real GA4 this run; pre-Nov-2023 months are null (GA4 ecommerce not yet live).

B · Monthly Connections (Activations) — last 36 months

Source: BigQuery, NbnActivationDate. Current month (amber) is partial, through 18 Aug 2026.

C · Quarterly Connections (Activations)

Source: BigQuery. The final quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched in Sep 2025 and now dominates new activations, while Silver and Bronze volumes have fallen away.

E · TCC by Plan Tier

Stacked end-of-month TCC by tier (NIC + PIC). The final point is today, 19 Aug 2026. Gold+ has grown from 6 to 6,687 customers in twelve months while Silver has fallen from 11,340 to 7,878.