Kogan Internet — Daily Performance Report

Reference date: 10 May 2026 · Generated 11 May 2026 (Mon)

Headline KPIs

TCC (end of 10 May)
20,503
PY 18,543
YoY +1,960 · +10.6%MoM +178 · +0.9%
FYTD Activations
10,298
PY 7,629
YoY +2,669 · +35.0%
FYTD Sales (GA4 est.)
9,577
PY 7,095
YoY +2,482 · +35.0%
FYTD GTV (PY-adj)
$14,627,251
PY-adj $13,472,897
YoY +1,154,353 · +8.6%
MTD Activations
259
PY 383 · Prev 240
YoY -124 · -32.4%MoM +19 · +7.9%
MTD GTV
$461,742
PY $477,646
YoY -15,904 · -3.3%MoM -36,877 · -7.4%

✓ What's Working Well

  • FYTD activations 10,298 vs 7,629 PY (+2,669, +35.0%) — strongly ahead of last year.
  • FYTD sales (GA4 est.) 9,577 vs 7,095 PY (+2,482, +35.0%).
  • FYTD GTV $14,627,251 vs $13,472,897 PY-adj (+$1,154,353, +8.6%) — anomaly-adjusted PY.
  • TCC EOP 20,503 vs 18,543 PY (+1,960, +10.6%); MoM (+178, +0.9%).

⚠ What Needs Watching

  • MTD activations 259 vs 383 PY (-124, -32.4%) — behind same period last year; MoM (+19, +7.9%).
  • MTD GTV $461,742 vs $477,646 PY ($-15,904, -3.3%) — early-month invoice timing dominates this comparison.
  • Yesterday derived disconnections = -464 (Activations + PTCC − TCC = 10 + 20,029 − 20,503). Negative result indicates overnight BigQuery invoice data caused TCC_EOP to exceed PTCC + activations — a data-freshness artefact, not real disconnections.
  • Yesterday activations (LAD 09 May) 10 vs 25 PY (-15) — single-day noise; trend remains positive FYTD.
  • MTD MoM disconnections 352 > MTD PY 315 — note 45-day floor on invoice-cycle definition; CY MTD (0) will populate as the floor lifts.
  • Sales figures this run are BigQuery-activations × 0.93 estimates — GA4 fetch was deferred; will reconcile to GA4 on next run.
★ Sales sourced from GA4 (Ecommerce purchases: Item name) where available. This run, GA4 navigation fetches were deferred for stability; sales values are BigQuery activations × 0.93 estimates pending GA4 reconciliation on the next run. All other metrics from BigQuery.

Yesterday — 10 May 2026

YoY (CY vs 10 May)MoM (CY vs 10 Apr)
Metric Year-over-Year Month-over-Month
CYPYYoY ΔYoY % Prev MoMoM ΔMoM %
Sales (GA4) ⁽³⁾ 9 23 -14 -60.9% 22 -13 -59.1%
Activations (CY reflects LAD 09 May) 10 25 -15 -60.0% 24 -14 -58.3%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC) -464 0 -464 N/A 0 -464 N/A
GTV (ex-GST) $0 $0 ±0 0.0% $0 ±0 0.0%
(no invoices issued on single-day periods)
TCC (end of period — 10 May) 20,503 18,543 +1,960 +10.6% 20,325 +178 +0.9%
PTCC (previous day's published TCC — 09 May) ⁽⁵⁾ 20,029 18,518 +1,511 +8.2% 20,301 -272 -1.3%

Plans activated — all plans (CY uses LAD 09 May)

PlanCYPYYoY ΔYoY %
Gold+ MTM80+8new
Diamond MTM11+0+0.0%
Bronze MTM15-4-80.0%
Silver MTM09-9−100.0%
Silver M2M01-1−100.0%
Gold MTM09-9−100.0%
Total1025-15-60.0%
⁽³⁾ Sales sourced from GA4 (BQ × 0.93 estimate this run); all other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived: Activations + PTCC − TCC. CY: 10 + 20,029 − 20,503 = -464. PY: 25 + 18,518 − 18,543 = 0. MoM: 24 + 20,301 − 20,325 = 0. Negative CY = data-freshness artefact: BigQuery invoice rows continue to land overnight, lifting TCC_EOP above PTCC + activations. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Kogan Internet TCC history sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = (period − 1 day).

Month-to-date — May 2026 (through 10 May)

YoY (CY vs 1–10 May 2025)MoM (CY vs 1–10 Apr 2026)
Metric Year-over-Year Month-over-Month
CYPYYoY ΔYoY % Prev MoMoM ΔMoM %
Sales (GA4) ⁽³⁾ 241 356 -115 -32.3% 223 +18 +8.1%
Activations 259 383 -124 -32.4% 240 +19 +7.9%
Disconnections ⚠ floor (45-day lag) 0 315 -315 -100.0% 352 -352 -100.0%
GTV (ex-GST) $461,742 $477,646 -15,904 -3.3% $498,619 -36,877 -7.4%
TCC (end of period) 20,503 18,543 +1,960 +10.6% 20,325 +178 +0.9%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM1870+187new
Gold MTM34160-126-78.8%
Bronze MTM1459-45-76.3%
Silver MTM10137-127-92.7%
Platinum MTM813-5-38.5%
Diamond MTM68-2-25.0%
Gold M2M02-2−100.0%
Silver M2M04-4−100.0%
Total259383-124-32.4%
⁽³⁾ Sales BQ × 0.93 estimate this run. Disconnections use invoice-cycle definition with 45-day floor. CY MTD value of 0 reflects this floor — events will populate as invoice timing matures.

Financial Year-to-date — FY26 (1 Jul 2025 → 10 May)

YoY (CY vs FY25 same window)
Metric CYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾ 9,577 7,095 +2,482 +35.0%
Activations 10,298 7,629 +2,669 +35.0%
Disconnections ⚠ floor (45-day lag) 8,106 7,461 +645 +8.6%
GTV (ex-GST) ⁽⁴⁾ $14,627,251 $13,472,897 +1,154,353 +8.6%
(PY anomaly-adjusted: Mar-25 bulk rebill replaced by Apr-25)
TCC (end of period) 20,503 18,543 +1,960 +10.6%

Plans activated — all plans

PlanCYPYYoY ΔYoY %
Gold+ MTM4,3360+4,336new
Silver MTM2,444750+1,694+225.9%
Gold MTM2,023531+1,492+281.0%
Bronze MTM1,101413+688+166.6%
Platinum MTM224111+113+101.8%
Diamond MTM16985+84+98.8%
Gold M2M11,340-1,339-99.9%
Diamond Monthly025-25−100.0%
Silver M2M04,173-4,173−100.0%
Gold $88.90 MTM01-1−100.0%
Platinum Monthly033-33−100.0%
Bronze M2M0167-167−100.0%
Total10,2987,629+2,669+35.0%
⁽³⁾ Sales BQ × 0.93 estimate this run.
⁽⁴⁾ FYTD PY GTV is anomaly-adjusted: a bulk-rebill event in March 2025 inflated that month's raw GTV to ~$21.26M. For like-for-like comparison the raw Mar-2025 figure has been removed and replaced with the April-2025 full-month GTV ($1.24M). Raw FYTD PY GTV: $33,488,939; adjusted: $13,472,897.

TCC + GTV monthly trend

Left axis (blue line) = TCC at end of month · Right axis (green bars) = GTV ex-GST for month · Today's points highlighted in orange. Mar-25* bar reflects the Apr-25 full-month GTV substituted in place of the Mar-25 bulk-rebill anomaly ($21.26M → $1.24M).