Kogan Internet — Daily Performance Report

Reporting date: 13 Jul 2026  ·  Generated 14 Jul 2026 09:25 (Australia/Melbourne)  ·  Activations reflect LAD 12 Jul (1-day lag)

Performance Summary

TCC (end of period)
22,054
YoY ▲ +16.5%MoM ▲ +5.2%
FYTD Activations
845
YoY ▲ +12.7%
FYTD Sales (GA4)
723
YoY ▲ +6.5%
FYTD GTV (ex-GST)
$754,221
YoY ▲ +22.4%
MTD Activations
845
YoY ▲ +12.7%MoM ▲ +34.8%
MTD GTV (ex-GST)
$754,221
YoY ▲ +22.4%MoM ▼ -2.1%

✓ What's Working Well

  • Customer base (TCC) up strongly YoY — 22,054 connected customers at 13 Jul, +3,118 vs PY (+16.5%) and +1,100 MoM (+5.2%). Highest end-of-period base on record.
  • FYTD activations ahead of last year — 845 vs 750 (+12.7%, +95) across the first 13 days of FY27.
  • FYTD GTV (ex-GST) up +22.4% — $754,221 vs $615,945 PY (+$138,277), driven by a larger, higher-value base.
  • MTD activations strong on both comparisons — 845 vs 750 PY (+12.7%) and vs 627 prior-month (+34.8%).
  • MTD sales (GA4) up YoY and MoM — 723 orders vs 679 PY (+6.5%) and 650 prior-month (+11.2%).
  • Premium mix accelerating — Gold+ made up 613 of 845 MTD activations (73%), now the largest single tier of the connected base.

⚠ What Needs Watching

  • Yesterday activations low on a single-day view — 21 (reflects LAD 12 Jul, the settled activation date) vs 107 PY. Single-day figure with a 1-day data lag; the MTD trend (+12.7% YoY) is the reliable read.
  • MTD GTV slightly below prior month — $754,221 vs $770,726 (-2.1% MoM); an early-month invoice-timing effect, still +22.4% YoY.
  • Yesterday derived disconnections are a data-freshness artefact — the formula returns -2,587 because yesterday's published PTCC (19,446) was computed on less-settled invoice data and now sits below today's settled TCC (22,054). Not a real figure; shown in grey.
  • MTD disconnections are a floor — churn (94) is undercounted by the 45-day confirmation lag and is not comparable to the settled PY figure (312).
  • Yesterday GTV = $0 across CY/PY/MoM — no invoices are issued on these specific calendar days (billing runs on fixed cycle dates); expected, not a shortfall.

Yesterday — 13 Jul 2026

YoY    MoM
MetricCY
13 Jul 26		PY
13 Jul 25		YoY ΔYoY %MoM
13 Jun 26		MoM ΔMoM %
Sales (GA4) (3)7748+29+60.4%64+13+20.3%
Activations (CY reflects LAD 12 Jul)21107-86-80.4%67-46-68.7%
Disconnections (Activations + PTCC − TCC)(a)-2,5870-2,587N/A0-2,587N/A
GTV (ex-GST)$0$0+$00.0%$0+$00.0%
TCC (end of period — 13 Jul)22,05418,936+3,118+16.5%20,954+1,100+5.2%
PTCC (prev. published — 12 Jul)(5)19,44618,829+617+3.3%20,887-1,441-6.9%
Plans activated — all plans (YoY)
PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM150+15new
Silver MTM456-52-92.9%
Bronze MTM216-14-87.5%
Gold MTM031-31-100.0%
Platinum MTM02-2-100.0%
Diamond MTM02-2-100.0%
Total21107-86-80.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 21 + 19,446 − 22,054 = -2,587. PY: 107 + 18,829 − 18,936 = 0. MoM: 67 + 20,887 − 20,954 = 0. A negative result indicates BigQuery invoice data arrived overnight causing settled TCC to exceed PTCC + activations — a data-freshness artefact (rendered grey, never coloured as a win). PTCC (CY) from Google Sheet; PTCC (PY) & PTCC (MoM) from BigQuery (settled). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day's published TCC (Google Sheet). PTCC_PY & PTCC_MoM from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled data).

Month to date — 1–13 Jul 2026

YoY    MoM
MetricCY
1–13 Jul 26		PY
1–13 Jul 25		YoY ΔYoY %MoM
1–13 Jun 26		MoM ΔMoM %
Sales (GA4) (3)723679+44+6.5%650+73+11.2%
Activations845750+95+12.7%627+218+34.8%
Disconnections ⚠ floor (45-day lag)94312-218-69.9%396-302-76.3%
GTV (ex-GST)$754,221$615,945+$138,277+22.4%$770,726-$16,505-2.1%
TCC (end of period)22,05418,936+3,118+16.5%20,954+1,100+5.2%
Plans activated — all plans (YoY)
PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM6130+613new
Gold MTM112249-137-55.0%
Silver MTM50350-300-85.7%
Bronze MTM42123-81-65.9%
Platinum MTM1717+0+0.0%
Diamond MTM1111+0+0.0%
Total845750+95+12.7%

(3) Sales sourced from GA4. All other metrics from BigQuery. MoM compares 1–13 Jul 2026 to 1–13 Jun 2026.

Financial year to date — FY27 (1–13 Jul 2026)

MetricCY
1–13 Jul 26		PY
1–13 Jul 25		YoY ΔYoY %
Sales (GA4) (3)723679+44+6.5%
Activations845750+95+12.7%
Disconnections ⚠ floor (45-day lag)94312-218-69.9%
GTV (ex-GST)$754,221$615,945+$138,277+22.4%
TCC (end of period)22,05418,936+3,118+16.5%
Plans activated — all plans (YoY)
PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM6130+613new
Gold MTM112249-137-55.0%
Silver MTM50350-300-85.7%
Bronze MTM42123-81-65.9%
Platinum MTM1717+0+0.0%
Diamond MTM1111+0+0.0%
Total845750+95+12.7%

(3) Sales sourced from GA4. All other metrics from BigQuery. FY27 to date = 1 Jul → 13 Jul 2026 (identical to MTD this early in the fiscal year).

TCC & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (NIC + PIC). Green bars = monthly GTV ex-GST. Final point (orange) = today: TCC as at 13 Jul 2026 and month-to-date July GTV. Mar 25* substitutes the Apr-2025 full-month GTV ($1,239,536) in place of the March-2025 bulk-rebill anomaly (raw ~$21.26M).

3-Year Trends

A · Monthly Sales (GA4)

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery ×0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)
C · Quarterly Connections (Activations)
D · Monthly Activations by Plan Tier
E · TCC by Plan Tier (end of month)