Kogan Internet — Daily Performance Report

Reporting date 14 Sep 2026 · Generated 15 Sep 2026 · Activations data through LAD 13 Sep 2026 · Sales from GA4, all other metrics from BigQuery

Performance SummaryYesterdayMTDFYTDTCC + GTV Chart3-Year Trends

TCC (end of 14 Sep)

24,287

YoY +18.7% (+3,828)MoM +5.9% (+1,349)

FYTD Activations

4,808

YoY +43.3% (+1,453)

FYTD Sales (GA4)

4,743

YoY +57.8% (+1,737)

FYTD GTV (ex-GST)

$4,274,565

YoY +21.1% (+$746,156)

MTD Activations

963

YoY +239.1% (+679)MoM +9.8% (+86)

MTD GTV (ex-GST)

$988,960

YoY +32.0% (+$239,731)MoM +1.4% (+$13,321)

✓ What's Working Well

TCC hit 24,287 at 14 Sep — +3,828 YoY (+18.7%) and +1,349 (+5.9%) against 14 Aug.
FYTD activations 4,808 vs 3,355 PY — +1,453 (+43.3%). The FY is running roughly 1.4× last year's pace.
FYTD GA4 sales 4,743 vs 3,006 PY — +1,737 (+57.8%).
FYTD GTV $4,274,565 vs $3,528,409 PY — +$746,156 (+21.1%). No March-2025 rebill anomaly falls inside this PY window, so it is a clean like-for-like.
MTD activations 963 vs 284 PY (+679, +239.1%) and +86 (+9.8%) against the same 14 days of August.
MTD GTV $988,960 vs $749,229 PY (+$239,731, +32.0%); +$13,321 (+1.4%) MoM — already 58% of August's full-month $1.70M with half the month to run.
Yesterday: 75 activations (LAD 13 Sep) vs 7 PY (+68) and +28 (+59.6%) vs 14 Aug.
Yesterday GA4 sales 67 vs 26 PY (+41, +157.7%); +14 (+26.4%) MoM.
Gold+ now carries the book — 709 of 963 MTD activations (73.6%) and 3,493 of 4,808 FYTD (72.6%), against just 3 in the PY FYTD window. Gold+ TCC has climbed from 192 at Sep-2025 month-end to 8,241 today.
Churn growth is well behind connection growth — FYTD invoice-cycle disconnections 1,843 vs 1,753 PY (+5.1%) while activations are up +43.3%.

⚠ What Needs Watching

Yesterday's derived disconnections are negative (-389) — 75 + 23,823 − 24,287. BigQuery invoice data landed overnight and lifted TCC_EOP above PTCC + activations, so this is a data-freshness artefact, not a real figure. Shown in grey rather than coloured as a win.
Yesterday MoM disconnections (1,444) are inflated by the billing cycle. The 13 Aug TCC was computed off a 12 Aug invoice date while 14 Aug used 14 Aug, so a full invoice-cycle roll sits inside that one-day window. Not a churn spike.
Yesterday GTV is $0. The latest invoice issued date in BigQuery is 12 Sep, so no invoices exist yet for 14 Sep. The PY comparison ($83,191) is not meaningful for a single day; read GTV at MTD/FYTD level instead.
MTD disconnections (48) sit on the 45-day-lag floor. September churn events cannot have settled yet, so the apparent −84.7% YoY and −87.2% MoM improvements are an artefact of the lag, not a real reduction. Expect this to rise towards the ~375–400 range as the month settles.
FYTD disconnections are up in absolute terms — 1,843 vs 1,753 (+90, +5.1%). Slower than activation growth, but the base is growing.
The plan mix has shifted almost entirely to Gold+. FYTD Silver activations are 252 vs 1,545 PY (−83.7%) and Gold 703 vs 1,149 (−38.8%). Worth watching the ARPU and margin consequences of concentrating new connections in a single tier.
TCC vs published PTCC drift. BigQuery now computes 24,287 for both 13 and 14 Sep, while the sheet published 23,823 for 13 Sep — a 464-connection restatement from late-arriving invoices. The derived-disconnections line will stay noisy until the SQL Server source (T_KGN_INTERNET_TOTALS_DAILY_HISTORY) replaces it.

★ Sales from GA4 · All other metrics from BigQuery

Year-on-yearMonth-on-month

Metric	CY 14 Sep 2026	PY 14 Sep 2025	YoY Δ	YoY %	MoM 14 Aug 2026	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	67	26	+41	+157.7%	53	+14	+26.4%
Activations	75 (CY reflects LAD 13 Sep)	7	+68	+971.4%	47	+28	+59.6%
Disconnections ⁽ᵃ⁾ (Activations + PTCC − TCC)	-389	69	−458	−663.8%	1,444	−1,833	−126.9%
GTV (ex-GST)	$0 (no invoices posted 14 Sep — latest invoice date 12 Sep)	$83,191	−$83,191	−100.0%	$55,522	−$55,522	−100.0%
TCC (end of period — 14 Sep)	24,287	20,459	+3,828	+18.7%	22,938	+1,349	+5.9%
PTCC (previous day's published TCC — 13 Sep) ⁽⁵⁾	23,823	20,521	+3,302	+16.1%	24,335	−512	−2.1%

Plans activated — all plans

CY = 13 Sep 2026 (LAD) · PY = 14 Sep 2025

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	61	3	+58	+1,933.3%
Gold MTM	7	2	+5	+250.0%
Silver MTM	3	2	+1	+50.0%
Bronze MTM	2	0	+2	new
Diamond MTM	1	0	+1	new
Platinum MTM	1	0	+1	new
Total	75	7	+68	+971.4%

Footnotes
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 75 + 23,823 − 24,287 = -389. PY: 7 + 20,521 − 20,459 = 69. MoM: 47 + 24,335 − 22,938 = 1,444. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁴⁾ GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to ~$21.26M. No PY period in this report covers March 2025, so no table adjustment was required this run. The TCC + GTV chart substitutes April-2025 GTV for the March-2025 bar.
⁽⁵⁾ PTCC_CY = previous day's published TCC, read from the TCC Calc Google Sheet. PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.
Disconnections (MTD / FYTD) use invoice-cycle churn with a 45-day settle window and are a floor, not a final figure.

★ Sales from GA4 · All other metrics from BigQuery

Year-on-yearMonth-on-month

Metric	CY 1–14 Sep 2026	PY 1–14 Sep 2025	YoY Δ	YoY %	MoM 1–14 Aug 2026	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	1,174	258	+916	+355.0%	782	+392	+50.1%
Activations	963	284	+679	+239.1%	877	+86	+9.8%
Disconnections ⚠ floor (45-day lag) — September churn has not settled; see Watch Points	48	313	−265	−84.7%	375	−327	−87.2%
GTV (ex-GST)	$988,960	$749,229	+$239,731	+32.0%	$975,639	+$13,321	+1.4%
TCC (end of period)	24,287	20,459	+3,828	+18.7%	22,938	+1,349	+5.9%

Plans activated — all plans

CY = 1–14 Sep 2026 · PY = 1–14 Sep 2025

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	709	3	+706	+23,533.3%
Gold MTM	140	102	+38	+37.3%
Silver MTM	44	122	−78	−63.9%
Bronze MTM	38	46	−8	−17.4%
Diamond MTM	20	8	+12	+150.0%
Platinum MTM	12	3	+9	+300.0%
Total	963	284	+679	+239.1%

★ Sales from GA4 · All other metrics from BigQuery

Year-on-year (no MoM on FYTD)

Metric	CY 1 Jul – 14 Sep 2026	PY 1 Jul – 14 Sep 2025	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	4,743	3,006	+1,737	+57.8%
Activations	4,808	3,355	+1,453	+43.3%
Disconnections ⚠ floor (45-day lag)	1,843	1,753	+90	+5.1%
GTV (ex-GST)	$4,274,565	$3,528,409	+$746,156	+21.1%
TCC (end of period)	24,287	20,459	+3,828	+18.7%

Plans activated — all plans

CY = 1 Jul – 14 Sep 2026 · PY = 1 Jul – 14 Sep 2025

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	3,493	3	+3,490	+116,333.3%
Gold MTM	703	1,149	−446	−38.8%
Silver MTM	252	1,545	−1,293	−83.7%
Bronze MTM	211	552	−341	−61.8%
Platinum MTM	79	59	+20	+33.9%
Diamond MTM	70	46	+24	+52.2%
Gold M2M	0	1	−1	−100.0%
Total	4,808	3,355	+1,453	+43.3%

Total Connected Customers & Monthly GTV

End-of-month TCC (blue line, left axis) against monthly GTV ex-GST (green bars, right axis). The final point is today (15 Sep 2026) — TCC is live, the GTV bar is month-to-date only.

* Mar 25 — the raw March-2025 GTV was $21,255,577 because of a one-off bulk-rebill event. The bar shown substitutes the April-2025 full-month GTV ($1,239,536) so the trend stays readable. The orange point/bar at the right is today's live TCC and month-to-date GTV.

3-Year Trends

Current (in-progress) month and quarter are shown in amber.

A · Monthly Sales (GA4)

35/37 months populated · Nov 2023+ from real GA4 (all historical months are now confirmed ga4_actual — no BigQuery estimates remain). Sep/Oct 2023 predate GA4 ecommerce tracking. Current month (amber) is GA4 month-to-date through 14 Sep.

B · Monthly Connections (Activations)

Last 36 months from BigQuery. September 2026 is month-to-date.

C · Quarterly Connections (Activations)

Last 12 quarters. The final bar is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked. Gold+ launched in September 2025 and now dominates the mix.

E · TCC by Plan Tier

Stacked area, same NIC + PIC formula as the TCC + GTV chart. Final point is today.