Kogan Internet Daily Performance Report

30 Apr 2026 · Generated 2026-05-01 (Australia/Melbourne)
TCC (end of period)
20,524
YoY +10.4% MoM +0.5%
FYTD Activations
9,997
YoY +38.0%
FYTD Sales (GA4)
9,359
YoY +42.3%
FYTD GTV (adj)
$14.17M
YoY +9.0%
MTD Activations
840
YoY +55.6% MoM -19.5%
MTD GTV
$1.44M
YoY +16.1% MoM +1.3%

✓ What's Working Well

  • Sales (Yesterday): 34 vs 32 PY (+6.2% YoY).
  • MTD Sales: 811 vs 533 PY (+52.2% YoY); 811 vs 1,009 prior month (-19.6% MoM).
  • FYTD Sales: 9,359 vs 6,578 PY (+42.3% YoY).
  • Yesterday Activations (LAD 29 Apr): 32 vs 13 PY (+146.2% YoY); vs 17 MoM (+88.2%).
  • MTD Activations: 840 vs 540 PY (+55.6% YoY).
  • FYTD Activations: 9,997 vs 7,246 PY (+38.0% YoY) — strong full-year trajectory.
  • TCC end-of-period: 20,524 vs 18,593 PY (+10.4% YoY); vs 20,412 MoM (+0.5%).
  • MTD GTV: $1.44M vs $1.24M PY (+16.1% YoY); vs $1.42M prior month (+1.3% MoM).
  • MTD Disconnections: 625 vs 805 PY (-22.4% YoY) — fewer churn events year-on-year.

⚠ What Needs Watching

  • Yesterday Disconnections (CY): Derived value of -575 (Activations + PTCC − TCC = 32 + 19,917 − 20,524). Negative result indicates BigQuery invoice data arrived overnight after PTCC was captured — a data-freshness artefact, not a true negative count. Settled invoice-cycle data to follow.
  • FYTD GTV (anomaly-adjusted): $14.17M vs $13.00M PY (+9.0% YoY). PY raw figure of $33.0M was inflated by the March-2025 bulk-rebill anomaly (~$21.3M); adjusted to a like-for-like basis using the April-2025 full-month GTV substitution.
  • MTD Activations vs prior month: 840 vs 1,043 (-19.5% MoM) — April activation pace softer than March; bears watching given Gold+ momentum.
  • MTD Disconnections (MoM): 625 vs 1,053 prior month — better, but the prior-month figure includes 35-day-lagged events; April figure may rise as more invoice-cycle gaps mature.
  • PTCC source: Loaded from Google Sheet for date 29 Apr 2026 (PTCC_CY = 19,917). Local state file unavailable on this fresh sandbox; persistent state mirror skipped due to disk-quota constraints.
YoY
MoM
Metric CY (30 Apr 2026) PY (30 Apr 2025) YoY Δ YoY % MoM (30 Mar 2026) MoM Δ MoM %
Sales (GA4) (3)3432+2+6.2%18+16+88.9%
Activations (CY reflects LAD 29 Apr)3213+19+146.2%17+15+88.2%
Disconnections (Activations + PTCC − TCC) (a)-5750-575N/A0-575N/A
GTV (ex-GST)$0.00$0.00+$0.000.0%$0.00+$0.000.0%
TCC (end of period — 30 Apr 2026)20,52418,593+1,931+10.4%20,412+112+0.5%
PTCC (previous day's published TCC — 29 Apr 2026) (5)19,91718,580+1,337+7.2%20,395-478-2.3%

Plans activated — all plans (Yesterday, LAD 29 Apr CY)

PlanYesterday CY activationsYesterday PY activationsYoY ΔYoY %
Gold+ MTM250+25new
Gold MTM54+1+25.0%
Silver MTM16-5-83.3%
Platinum MTM10+1new
Bronze MTM01-1−100.0%
Diamond MTM01-1−100.0%
Silver M2M01-1−100.0%
Total3213+19+146.2%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) PY GTV adjusted for the Mar-2025 bulk-rebill anomaly. Raw Mar-2025 GTV was $21.26M; substituted with Apr-2025 full-month GTV of $1.24M for like-for-like comparison.

(5) PTCC_CY = previous day's published TCC, loaded from the Google Sheet. PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 32 + 19,917 − 20,524 = −575. PY: 13 + 18,580 − 18,593 = 0. MoM: 17 + 20,395 − 20,412 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Negative CY value indicates BigQuery invoice data arrived overnight after PTCC was captured — a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

YoY
MoM
Metric CY (1-30 Apr 2026) PY (1-30 Apr 2025) YoY Δ YoY % MoM (1-30 Mar 2026) MoM Δ MoM %
Sales (GA4) (3)811533+278+52.2%1,009-198-19.6%
Activations840540+300+55.6%1,043-203-19.5%
Disconnections ⚠ floor (45-day lag)625805-180-22.4%1,053-428-40.6%
GTV (ex-GST)$1.44M$1.24M+$199,804.45+16.1%$1.42M+$19,014.77+1.3%
TCC (end of period)20,52418,593+1,931+10.4%20,412+112+0.5%

Plans activated — all plans (MTD)

PlanMTD CY activationsMTD PY activationsYoY ΔYoY %
Gold+ MTM5910+591new
Gold MTM124169-45-26.6%
Bronze MTM49116-67-57.8%
Silver MTM43201-158-78.6%
Platinum MTM1925-6-24.0%
Diamond MTM1413+1+7.7%
Silver M2M016-16−100.0%
Total840540+300+55.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) PY GTV adjusted for the Mar-2025 bulk-rebill anomaly. Raw Mar-2025 GTV was $21.26M; substituted with Apr-2025 full-month GTV of $1.24M for like-for-like comparison.

(5) PTCC_CY = previous day's published TCC, loaded from the Google Sheet. PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 32 + 19,917 − 20,524 = −575. PY: 13 + 18,580 − 18,593 = 0. MoM: 17 + 20,395 − 20,412 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Negative CY value indicates BigQuery invoice data arrived overnight after PTCC was captured — a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

YoY
Metric CY (1 Jul 2025 - 30 Apr 2026) PY (1 Jul 2024 - 30 Apr 2025) YoY Δ YoY %
Sales (GA4) (3)9,3596,578+2,781+42.3%
Activations9,9977,246+2,751+38.0%
Disconnections ⚠ floor (45-day lag)7,8557,146+709+9.9%
GTV (ex-GST) (4)$14.17M$13.00M+$1.17M+9.0%
TCC (end of period)20,52418,593+1,931+10.4%

Plans activated — all plans (FYTD)

PlanFYTD CY activationsFYTD PY activationsYoY ΔYoY %
Gold+ MTM41170+4117new
Silver MTM2431613+1818+296.6%
Gold MTM1985371+1614+435.0%
Bronze MTM1087354+733+207.1%
Platinum MTM21698+118+120.4%
Diamond MTM16077+83+107.8%
Gold M2M11338-1337-99.9%
Silver M2M04169-4169−100.0%
Bronze M2M0167-167−100.0%
Platinum Monthly033-33−100.0%
Diamond Monthly025-25−100.0%
Gold $88.90 MTM01-1−100.0%
Total9,9977,246+2751+38.0%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) PY GTV adjusted for the Mar-2025 bulk-rebill anomaly. Raw Mar-2025 GTV was $21.26M; substituted with Apr-2025 full-month GTV of $1.24M for like-for-like comparison.

(5) PTCC_CY = previous day's published TCC, loaded from the Google Sheet. PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 32 + 19,917 − 20,524 = −575. PY: 13 + 18,580 − 18,593 = 0. MoM: 17 + 20,395 − 20,412 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Negative CY value indicates BigQuery invoice data arrived overnight after PTCC was captured — a data-freshness artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC (line) + Monthly GTV (bars) — Jun 2023 to current

* Mar-2025 bar substituted with Apr-2025 GTV ($1.24M) due to the bulk-rebill anomaly that produced a raw $21.26M figure. Today's TCC point and current-month GTV bar are highlighted in orange.

Monthly Sales (GA4) — last 36 months

30/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

Monthly Connections (Activations) — last 36 months

Quarterly Connections (Activations)

Monthly Activations by Plan Tier (stacked)

TCC by Plan Tier (stacked area)