Kogan Internet Daily Report

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of period)

21,433

YoY +14.5%MoM +2.6%

FYTD Activations

768

YoY +28.4%

FYTD Sales (GA4)

603

YoY +1.0%

FYTD GTV (ex-GST)

$534,651

YoY -21.2%

MTD Activations

768

YoY +28.4%MoM +54.8%

MTD GTV (ex-GST)

$534,651

YoY -21.2%MoM +4.1%

✓ What's Working Well

TCC at a record 21,433 — up +2,716 (+14.5%) YoY and +538 (+2.6%) vs a month ago. The connected-customer base keeps climbing.
MTD activations 768 vs 598 last year — +170 (+28.4% YoY) and +54.8% ahead of the equivalent 1–11 window last month (496).
Gold+ is now the engine of acquisition: 554 of 768 MTD activations (72%) — a plan that didn't exist a year ago.
Premium tiers up YoY: MTD Platinum +21.4% (17 vs 14) and Diamond +25.0% (10 vs 8).
FYTD sales marginally ahead: 603 vs 597 (+1.0%) for 1–11 Jul, on a richer plan mix.
MTD disconnections 94 vs 241 a year ago (invoice-cycle churn; subject to the 45-day-lag floor).

⚠ What Needs Watching

MTD GTV −21.2% YoY ($534.7k vs $678.7k) — largely July invoice-run timing on an 11-day window; watch as the month completes.
Legacy Silver keeps shrinking: 43 MTD activations vs 271 last year (−84.1%); Silver TCC base down to 8,306 from 11,068 a year ago as customers migrate to Gold+.
Yesterday activations soft: 23 (reflects LAD 10 Jul) vs 71 a year ago — a single settled day, watch the run-rate.
Yesterday derived disconnections negative (CY −98, MoM −174) — a data-freshness artefact: overnight BigQuery invoice loads pushed TCC_EOP above PTCC + activations. Not real net adds; shown in grey.
MTD disconnections are a floor (94) due to the 45-day churn-confirmation lag and will rise as data settles.

Yesterday — 11 Jul 2026

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	42	65	-23	-35.4%	75	-33	-44.0%
Activations CY reflects LAD 10 Jul	23	71	-48	-67.6%	67	-44	-65.7%
Disconnections ^(a) Activations + PTCC − TCC	-98	87	-185	-212.6%	-174	+76	-43.7%
GTV (ex-GST)	$38,713	$186,365	-$147,653	-79.2%	$513,595	-$474,882	-92.5%
TCC (end of period — 11 Jul)	21,433	18,717	+2,716	+14.5%	20,895	+538	+2.6%
PTCC (prev. published — 10 Jul) ⁽⁵⁾	21,312	18,733	+2,579	+13.8%	20,654	+658	+3.2%

Plans activated — all plans (YoY only)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	13	0	+13	new
Gold MTM	3	28	-25	-89.3%
Silver MTM	3	31	-28	-90.3%
Bronze MTM	3	9	-6	-66.7%
Platinum MTM	1	3	-2	-66.7%
Diamond MTM	0	0	0	0.0%
Total	23	71	-48	-67.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 23 + 21,312 − 21,433 = −98. PY: 71 + 18,733 − 18,717 = 87. MoM: 67 + 20,654 − 20,895 = −174. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey (not a win). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data settled). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date

YoY MoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	603	597	+6	+1.0%	520	+83	+16.0%
Activations	768	598	+170	+28.4%	496	+272	+54.8%
Disconnections ⚠ floor (45-day lag)	94	241	-147	-61.0%	293	-199	-67.9%
GTV (ex-GST)	$534,651	$678,714	-$144,063	-21.2%	$513,595	+$21,057	+4.1%
TCC (end of period)	21,433	18,717	+2,716	+14.5%	20,895	+538	+2.6%

Plans activated — all plans (YoY only)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	554	0	+554	new
Gold MTM	108	204	-96	-47.1%
Silver MTM	43	271	-228	-84.1%
Bronze MTM	36	101	-65	-64.4%
Platinum MTM	17	14	+3	+21.4%
Diamond MTM	10	8	+2	+25.0%
Total	768	598	+170	+28.4%

⁽³⁾ Sales sourced from GA4. All other metrics from BigQuery. Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day threshold) and represent a floor — recent churn is understated until the 45-day confirmation window closes.

Financial year to date

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	603	597	+6	+1.0%
Activations	768	598	+170	+28.4%
Disconnections ⚠ floor (45-day lag)	94	241	-147	-61.0%
GTV (ex-GST)	$534,651	$678,714	-$144,063	-21.2%
TCC (end of period)	21,433	18,717	+2,716	+14.5%

Plans activated — all plans (YoY only)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	554	0	+554	new
Gold MTM	108	204	-96	-47.1%
Silver MTM	43	271	-228	-84.1%
Bronze MTM	36	101	-65	-64.4%
Platinum MTM	17	14	+3	+21.4%
Diamond MTM	10	8	+2	+25.0%
Total	768	598	+170	+28.4%

⁽³⁾ Sales from GA4; other metrics BigQuery. FY 2026/27 began 1 Jul, so FYTD covers 1–11 Jul (identical window to MTD this month). Disconnections = invoice-cycle churn floor. ⁽⁴⁾ No PY period in this report spans the Mar-2025 bulk-rebill anomaly, so no GTV adjustment applied.

Total Connected Customers & Monthly GTV (ex-GST)

Blue line = end-of-month TCC (NIC + PIC); green bars = monthly GTV ex-GST. Final point (orange) is today with month-to-date GTV. Mar 25* GTV substituted with Apr-2025 full-month value ($1.24M) to remove the March-2025 bulk-rebill anomaly (~$21.3M raw).

Kogan Internet — Daily Performance Report

✓ What's Working Well

⚠ What Needs Watching

Yesterday — 11 Jul 2026

Plans activated — all plans (YoY only)

Month to date

Plans activated — all plans (YoY only)

Financial year to date

Plans activated — all plans (YoY only)

Total Connected Customers & Monthly GTV (ex-GST)

A · Monthly Sales (GA4) — last 37 months

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (end-of-month)