Kogan Internet Daily Performance Report

Performance SummaryYesterdayMTDFYTDTCC + GTV Chart3-Year Trends

TCC end of period
8 Sep 2026

24,021

YoY +17.2%MoM +5.7%

FYTD Activations
1 Jul – 8 Sep

4,325

YoY +33.2%

FYTD Sales (GA4)
1 Jul – 8 Sep

4,340

YoY +49.9%

FYTD GTV (ex-GST)
1 Jul – 8 Sep

$3,787,498

YoY +16.0%

MTD Activations
1 Sep – 8 Sep

480

YoY +174.3%MoM -15.9%

MTD GTV (ex-GST)
1 Sep – 8 Sep

$501,892

YoY +3.1%MoM -6.5%

✓ What’s Working Well

TCC hit 24,021 — up +3,532 YoY (+17.2% vs 20,489 on 8 Sep) and up +1,296 MoM (+5.7% vs 22,725 on 8 Aug). The base has grown every month since Mar-26.
FYTD activations 4,325 vs 3,246 PY — +1,079 (+33.2%). Ten weeks into FY27 the connection engine is running a third ahead of last year.
FYTD sales (GA4) 4,340 vs 2,895 PY — +1,445 (+49.9%), so order intake is running ahead of activations, not behind them.
FYTD GTV $3,787,498 vs $3,266,049 PY — +16.0%. Revenue is compounding with the larger base.
Yesterday's activations 71 (LAD 7 Sep) vs 29 PY — +144.8%, and +9 on the same day last month (62).
Yesterday's sales 85 vs 16 PY (+431.2%) and 48 MoM (+77.1%) — a strong single day.
MTD sales 771 vs 147 PY — +424.5%, and +76.0% ahead of the same 8 days of August (438).
MTD activations 480 vs 175 PY — +305 (+174.3%).
Gold+ dominates the mix — 3,137 FYTD activations (72.5% of all activations) from a plan that did not exist a year ago; 353 of the 480 MTD activations.

⚠ What Needs Watching

MTD activations are behind last month's run-rate — 480 vs 571 over the same 1–8 window in August (-15.9%, -91). Worth watching whether this is calendar noise or a genuine slowdown.
MTD GTV $501,892 is -6.5% on the same 8 days of August ($536,874). This is a normal billing-cycle effect — invoice dates cluster differently month to month — not a revenue loss.
Yesterday's GTV shows $0 because the latest invoice date in BigQuery was 6 Sep 2026; invoices for 8 Sep had not landed at query time. Data-freshness artefact, not a trading result.
Derived yesterday disconnections are negative (-419). BigQuery TCC for 7 Sep (24,021) sits 490 above the PTCC published yesterday (23,531), because invoice data arrived overnight. Treat as an artefact — the true count needs the SQL Server source.
The PY comparison for yesterday's disconnections is also negative (-54), so YoY and MoM percentages are shown as N/A rather than a misleading number.
MTD disconnections read 0 — a floor, not a real zero. Invoice-cycle churn needs a 45-day confirmation window, so the current month always understates.
Legacy tiers keep shrinking — FYTD Silver activations 224 vs 1,499 PY (-85.1%) and Gold 636 vs 1,109 (-42.7%). Growth is entirely Gold+ substitution; if Gold+ demand cools there is no second engine.

Yesterday — 8 Sep 2026

YoY comparison MoM comparison (prior month)

Metric	CY 8 Sep 2026	PY 8 Sep 2025	YoY Δ	YoY %	MoM 8 Aug 2026	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	85	16	+69	+431.2%	48	+37	+77.1%
Activations CY reflects LAD 7 Sep	71	29	+42	+144.8%	62	+9	+14.5%
Disconnections ^(a) (Activations + PTCC − TCC)	-419	-54	-	N/A	228	-	N/A
GTV (ex-GST) ^(b) invoice data lags — nothing posted for 8 Sep yet	$0	$137,064	-	N/A	$81,926	-	N/A
TCC (end of period — 8 Sep)	24,021	20,489	+3,532	+17.2%	22,725	+1,296	+5.7%
PTCC (previous day's published TCC — 7 Sep) ⁽⁵⁾	23,531	20,406	+3,125	+15.3%	22,891	+640	+2.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 71 + 23,531 − 24,021 = -419. PY: 29 + 20,406 − 20,489 = -54. MoM: 62 + 22,891 − 22,725 = 228. A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey and never coloured as a win. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

^(b) The latest invoice date in BigQuery at query time was 6 Sep 2026, so no GTV had posted for 8 Sep. YoY/MoM shown as N/A rather than a misleading −100%.

⁽⁵⁾ PTCC_CY = previous day’s published TCC (from the TCC Calc Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans (YoY)

CY column uses LAD 7 Sep 2026; PY column uses 8 Sep 2025.

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	49	0	+49	new
Gold MTM	13	11	+2	+18.2%
Silver MTM	4	7	-3	-42.9%
Diamond MTM	3	2	+1	+50.0%
Bronze MTM	2	9	-7	-77.8%
Total	71	29	+42	+144.8%

Month to date — 1 Sep to 8 Sep 2026

YoY comparison MoM comparison (prior month)

Metric	CY 1 Sep – 8 Sep	PY 1 Sep – 8 Sep	YoY Δ	YoY %	MoM 1 Aug – 8 Aug	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	771	147	+624	+424.5%	438	+333	+76.0%
Activations	480	175	+305	+174.3%	571	-91	-15.9%
Disconnections ⚠ floor (45-day lag)	0	155	-155	-100.0%	146	-146	-100.0%
GTV (ex-GST)	$501,892	$486,868	+15,024	+3.1%	$536,874	-34,982	-6.5%
TCC (end of period)	24,021	20,489	+3,532	+17.2%	22,725	+1,296	+5.7%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections use invoice-cycle churn and require a 45-day confirmation window, so the current period always reads as a floor.

Plans activated — all plans (YoY)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	353	0	+353	new
Gold MTM	73	62	+11	+17.7%
Bronze MTM	21	29	-8	-27.6%
Silver MTM	16	76	-60	-78.9%
Diamond MTM	12	7	+5	+71.4%
Platinum MTM	5	1	+4	+400.0%
Total	480	175	+305	+174.3%

Financial year to date — 1 Jul to 8 Sep 2026

Metric	CY 1 Jul – 8 Sep	PY 1 Jul – 8 Sep	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	4,340	2,895	+1,445	+49.9%
Activations	4,325	3,246	+1,079	+33.2%
Disconnections ⚠ floor (45-day lag)	1,795	1,595	+200	+12.5%
GTV (ex-GST)	$3,787,498	$3,266,049	+521,449	+16.0%
TCC (end of period)	24,021	20,489	+3,532	+17.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections use invoice-cycle churn and require a 45-day confirmation window, so the current period always reads as a floor.

Plans activated — all plans (YoY)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	3,137	0	+3,137	new
Gold MTM	636	1,109	-473	-42.7%
Silver MTM	224	1,499	-1,275	-85.1%
Bronze MTM	194	535	-341	-63.7%
Platinum MTM	72	57	+15	+26.3%
Diamond MTM	62	45	+17	+37.8%
Gold M2M	0	1	-1	−100.0%
Total	4,325	3,246	+1,079	+33.2%

TCC (end of month) & monthly GTV ex-GST

* Mar 25 GTV substituted with Apr 25 full-month GTV ($1,239,536). The raw March 2025 figure ($21,255,577) reflects a one-off bulk-rebill event and would otherwise distort the scale.

Blue line = end-of-month TCC (left axis). Green bars = monthly GTV ex-GST (right axis). The final point/bar (orange) is today, 9 Sep 2026, with month-to-date GTV.

A. Monthly Sales (GA4) — last 37 months

35/37 months populated · Nov 2023 onwards from real GA4. Current month (amber) is GA4 MTD through 8 Sep 2026.

B. Monthly Connections (Activations)

Current month (amber) is partial, through 7 Sep 2026.

C. Quarterly Connections (Activations)

D. Monthly Activations by Plan Tier

E. TCC by Plan Tier

Same NIC + PIC formula as the TCC + GTV chart, split by the customer’s most recent plan tier. Final point is today.