Kogan Internet — Daily Performance Report

Reference date (Yesterday): Friday, 4 September 2026 · Generated 5 Sep 2026 09:37 AEST · FY27 to date
✓ Deployed via sandbox

Headline KPIs

TCC — End of Period
23,158
as at 4 Sep 2026
YoY +13.1%MoM +4.6%
FYTD Activations
4,031
1 Jul – 4 Sep 2026
YoY +27.2%
FYTD Sales (GA4)
3,945
1 Jul – 4 Sep 2026
YoY +39.4%
FYTD GTV (ex-GST)
$3.36M
1 Jul – 4 Sep 2026
YoY +11.9%
MTD Activations
186
1 – 4 Sep 2026
YoY +89.8%MoM −32.1%
MTD GTV (ex-GST)
$71.4K
1 – 4 Sep 2026
YoY −67.6%MoM −51.5%

✓ What's Working Well

  • FYTD activations up +27.2% — 4,031 vs 3,169 PY (+862). Nine weeks into FY27 the run-rate is well ahead of last year.
  • FYTD sales (GA4) up +39.4% — 3,945 vs 2,830 purchases (+1,115).
  • FYTD GTV up +11.9% — $3,356,963 vs $2,999,227 PY (+$357,737).
  • TCC up +13.1% YoY — 23,158 vs 20,467 (+2,691 customers), and +4.6% MoM vs 22,140 on 4 Aug (+1,018).
  • MTD activations up +89.8% YoY — 186 vs 98 over 1–4 Sep (+88).
  • MTD sales up +358.5% YoY and +83.4% MoM — 376 vs 82 PY and 205 over 1–4 Aug. Front-end demand has stepped up sharply this month.
  • Yesterday sales 90 vs 19 PY (+71, +373.7%) and vs 49 on 4 Aug (+41, +83.7%).
  • Yesterday activations 59 (LAD 3 Sep) vs 22 PY (+37, +168.2%).
  • Gold+ is the growth engine — 2,916 FYTD activations from a zero base PY (72% of FYTD volume). Premium tiers also growing: Platinum 70 vs 56 (+25.0%), Diamond 54 vs 41 (+31.7%).

⚠ What Needs Watching

  • MTD GTV down −67.6% YoY and −51.5% MoM — $71,358 vs $220,046 PY and $146,988 over 1–4 Aug. Only four days in and the latest invoice in BigQuery is dated 3 Sep, so this is billing-cycle timing rather than lost revenue; watch it normalise as September invoices land.
  • Yesterday GTV reads $0 — no invoices dated 4 Sep have landed in BigQuery yet (latest is 3 Sep). One-day data lag, not lost revenue.
  • Yesterday activations down −27.2% MoM — 59 vs 81 on 4 Aug (−22). Strong YoY, but early August was running hotter. MTD activations are also −32.1% vs the 1–4 Aug window (186 vs 274).
  • Yesterday's derived disconnections (277) are not a clean churn signal. The Google Sheet PTCC for 3 Sep (23,376) sits 218 above BigQuery's own TCC for the same date (23,158), so the Activations + PTCC − TCC formula is dominated by invoice-batch timing. Prior-year derived disconnections are negative (−57), shown in grey — a data-freshness artefact where BigQuery invoice data landed overnight and TCC exceeded PTCC + activations.
  • TCC has slipped from the 31 Aug month-end peak — 23,158 is 298 below 23,456. Same invoice-timing caveat applies; confirm over the next few days.
  • FYTD disconnections up +17.1% — 1,745 vs 1,490 (+255). Both figures are a 45-day-lag floor; the CY base is also ~13% larger, so churn rate is broadly flat.
  • MTD disconnections show 0 — the 45-day invoice-cycle rule cannot yet see any September churn. Treat as a floor, not a result.
  • Legacy tiers continue to drain — FYTD Silver 215 vs 1467 (−85.3%), Gold 595 vs 1084 (−45.1%), Bronze 181 vs 520 (−65.2%). Migration to Gold+ is intended; Silver TCC has fallen from 11,340 (Aug 25) to 7,838.

Yesterday — Friday 4 September 2026

Year-on-year comparisonMonth-on-month comparison
MetricCY (4 Sep 26)PY (4 Sep 25)YoY ΔYoY %MoM (4 Aug 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾9019+71+373.7%49+41+83.7%
Activations59
(CY reflects LAD 3 Sep — 1-day data lag)
22+37+168.2%81−22−27.2%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
277-57+334n/m125+152+121.6%
GTV (ex-GST)$0
CY $0 — latest invoice in BigQuery is 3 Sep
$108,321−$108,321−100.0%$64,021−$64,021−100.0%
TCC (end of period — 4 Sep) ⁽⁵⁾23,15820,467+2,691+13.1%22,140+1,018+4.6%
PTCC (previous day's published TCC — 3 Sep) ⁽⁵⁾23,37620,388+2,988+14.7%22,184+1,192+5.4%

Plans activated — all plans (3 Sep 2026 vs 4 Sep 2025)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM400+40new
Gold MTM126+6+100.0%
Bronze MTM45−1−20.0%
Silver MTM29−7−77.8%
Diamond MTM12−1−50.0%
Total5922+37+168.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 59 + 23,376 − 23,158 = 277. PY: 22 + 20,388 − 20,467 = −57. MoM: 81 + 22,184 − 22,140 = 125. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey so it is never coloured as a win. YoY % is shown as "n/m" because the prior-year base is a negative artefact. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet, row for 3/9/2026 = 23,376). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 3 Sep 2025 and 3 Aug 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC. Note BigQuery's own TCC for 3 Sep 2026 is 23,158 — 218 below the published sheet PTCC.

Month to date — 1 to 4 September 2026

Year-on-year comparisonMonth-on-month comparison
MetricCY (1–4 Sep 26)PY (1–4 Sep 25)YoY ΔYoY %MoM (1–4 Aug 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾37682+294+358.5%205+171+83.4%
Activations18698+88+89.8%274−88−32.1%
Disconnections
⚠ floor (45-day lag)
050−50−100.0%52−52−100.0%
GTV (ex-GST)$71,358$220,046−$148,688−67.6%$146,988−$75,630−51.5%
TCC (end of period)23,15820,467+2,691+13.1%22,140+1,018+4.6%

Plans activated — all plans (1–4 Sep 26 vs 1–4 Sep 25)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1320+132new
Gold MTM3237−5−13.5%
Bronze MTM814−6−42.9%
Silver MTM744−37−84.1%
Diamond MTM43+1+33.3%
Platinum MTM30+3new
Total18698+88+89.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Financial year to date — 1 July to 4 September 2026

Year-on-year comparison
MetricCY (1 Jul – 4 Sep 26)PY (1 Jul – 4 Sep 25)YoY ΔYoY %
Sales (GA4) ⁽³⁾3,9452,830+1,115+39.4%
Activations4,0313,169+862+27.2%
Disconnections
⚠ floor (45-day lag)
1,7451,490+255+17.1%
GTV (ex-GST)$3,356,963$2,999,227+$357,737+11.9%
TCC (end of period)23,15820,467+2,691+13.1%

Plans activated — all plans (1 Jul – 4 Sep 26 vs 1 Jul – 4 Sep 25)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,9160+2,916new
Gold MTM5951,084−489−45.1%
Silver MTM2151,467−1,252−85.3%
Bronze MTM181520−339−65.2%
Platinum MTM7056+14+25.0%
Diamond MTM5441+13+31.7%
Gold M2M01−1−100.0%
Total4,0313,169+862+27.2%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

TCC (end of month) and monthly GTV ex-GST

Blue line = end-of-month TCC (NIC + PIC); today's point in orange. Green bars = monthly GTV ex-GST; today's bar (orange) is September month-to-date ($71,358). * Mar 25: raw GTV of $21,255,577 reflects the March 2025 bulk-rebill anomaly and has been substituted with the Apr 25 full-month value ($1,239,536).

3-Year Trends

A) Monthly Sales (GA4) — last 36 months

35/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap where marked. Current month (amber) is GA4 MTD through 4 Sep 2026. Months still on estimates: 0.

B) Monthly Connections (Activations)

Source: BigQuery NbnActivationDate. Current month (amber) is month-to-date.

C) Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D) Monthly Activations by Plan Tier

Stacked by tier (Bronze → Diamond). "Other" excluded.

E) TCC by Plan Tier

Stacked area, 36 month-ends + today. Same NIC + PIC formula as the TCC + GTV chart; tier = customer's latest plan.