Kogan Internet — Daily Performance Report

Reference date: 6 Jul 2026 · Generated 06 Jul 2026 23:41 · Sales from GA4, all other metrics from BigQuery

Performance Summary

TCC (end of period)
20,485
YoY +10.3%MoM -1.0%
FYTD Activations
446
YoY +43.4%
FYTD Sales (GA4)
314
YoY +5.0%
FYTD GTV (ex-GST)
$277,202
YoY -19.5%
MTD Activations
446
YoY +43.4%MoM +97.3%
MTD GTV (ex-GST)
$277,202
YoY -19.5%MoM -24.2%

✓ What's Working Well

  • TCC up strongly YoY — 20,485 customers vs 18,564 a year ago (+1,921, +10.3%). The connected base is materially larger than FY25.
  • Activations surging — MTD/FYTD 446 vs 311 PY (+135, +43.4% YoY) and nearly double the first-6-days of last month (226 → 446, +97.3% MoM). Yesterday 56 activations vs 44 PY (+27.3%).
  • Sales (GA4) ahead YoY — MTD 314 vs 299 PY (+5.0%); yesterday 58 vs 38 PY (+52.6%) and 34 MoM (+70.6%).
  • Gold+ driving acquisition — 322 of 446 MTD activations (72%) are Gold+, a tier that did not exist a year ago; it now underpins the connections growth.

⚠ What Needs Watching

  • GTV soft YoY — MTD/FYTD $277,202 vs $344,204 PY (-19.5%) and -24.2% vs the equivalent 6 days of June. With activations up sharply, this points to a lower-ARPU mix (Gold+ heavy) and/or invoice timing rather than demand.
  • Yesterday GTV shows $0 — no invoices have been issued yet for 6 Jul 2026 (latest invoice date = 5 Jul). This is a data-freshness artefact, not a real collapse; it will populate over the next day.
  • Yesterday derived disconnections = 776 (vs PY 95, MoM 60). This is inflated by the gap between the published PTCC (21,205 from the sheet for 5 Jul) and BigQuery's current TCC (20,485 for 6 Jul 2026); much of that ~720-customer swing is BigQuery invoice-data freshness, not true churn. Treat with caution.
  • TCC slipped slightly MoM — 20,485 vs 20,691 on 6 Jun 2026 (-1.0%); normal early-month billing-cycle noise.
  • MTD/FYTD disconnections read 0 for CY due to the 45-day churn-recognition lag (⚠ floor); recent churn is not yet observable, so this is not a true zero.
★ Sales from GA4 · All other metrics from BigQuery

Yesterday — 6 Jul 2026

YoY (vs prior year) MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) 35838++20+52.6%34+24+70.6%
Activations (CY reflects LAD 5 Jul)5644++12+27.3%41+15+36.6%
Disconnections (Activations + PTCC − TCC) a77695++681+716.8%60+716+1193.3%
GTV (ex-GST)$0$64,814-$64,814-100.0%$44,130-$44,130-100.0%
TCC (end of period — 6 Jul)20,48518,564++1,921+10.3%20,691-206-1.0%
PTCC (published TCC — 5 Jul) 521,20518,615++2,590+13.9%20,710+495+2.4%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 56 + 21205 − 20485 = 776. PY: 44 + 18615 − 18564 = 95. MoM: 41 + 20710 − 20691 = 60. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

5 PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM400+40new
Gold MTM717-10-58.8%
Silver MTM316-13-81.2%
Bronze MTM311-8-72.7%
Platinum MTM30+3new
Diamond MTM00+00.0%
Total5644+12+27.3%
★ Sales from GA4 · All other metrics from BigQuery

Month to date — 1–6 Jul 2026

YoY (vs prior year) MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) 3314299++15+5.0%254+60+23.6%
Activations446311++135+43.4%226+220+97.3%
Disconnections ⚠ floor (45-day lag)020-20-100.0%94-94-100.0%
GTV (ex-GST)$277,202$344,204-$67,002-19.5%$365,559-$88,356-24.2%
TCC (end of period)20,48518,564++1,921+10.3%20,691-206-1.0%

3 Sales from GA4. MTD disconnections use invoice-cycle churn (45-day lag floor).

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM3220+322new
Gold MTM6296-34-35.4%
Silver MTM22144-122-84.7%
Bronze MTM2165-44-67.7%
Platinum MTM125+7+140.0%
Diamond MTM71+6+600.0%
Total446311+135+43.4%
★ Sales from GA4 · All other metrics from BigQuery

Financial year to date — 1 Jul–6 Jul 2026

MetricCYPYYoY ΔYoY %
Sales (GA4) 3314299++15+5.0%
Activations446311++135+43.4%
Disconnections ⚠ floor (45-day lag)020-20-100.0%
GTV (ex-GST)$277,202$344,204-$67,002-19.5%
TCC (end of period)20,48518,564++1,921+10.3%

3 Sales from GA4. FY starts 1 July, so FYTD equals MTD this early in the year. FYTD disconnections use invoice-cycle churn (45-day lag floor).

Plans activated — all plans (YoY)

PlanCYPYYoY ΔYoY %
Gold+ MTM3220+322new
Gold MTM6296-34-35.4%
Silver MTM22144-122-84.7%
Bronze MTM2165-44-67.7%
Platinum MTM125+7+140.0%
Diamond MTM71+6+600.0%
Total446311+135+43.4%

TCC & GTV — monthly trend

Blue line = end-of-month Total Connected Customers (TCC). Green bars = monthly GTV ex-GST. Final orange point/bar = today (7 Jul 2026), TCC and month-to-date GTV. Mar 25*: March-2025 GTV ($21.26M) was a one-off bulk-rebill anomaly and is shown substituted with April-2025 full-month GTV for a like-for-like view.

3-Year Trends

A · Monthly Sales (GA4)

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

Stacked activations by tier. Current month (Jul 2026) is partial.

E · TCC by Plan Tier

Stacked TCC by tier (NIC+PIC). Final point = today (partial month).