Kogan Internet — Daily Performance Report

Reference date: 21 Aug 2026  ·  Generated 2026-08-22 (Australia/Melbourne)  ·  Sales from GA4, all other metrics from BigQuery

Performance Summary

Headline position as at 21 Aug 2026

TCC (end of period)
22,645
YoY +11.3%MoM +2.3%
21 Aug 2026
FYTD Activations
3,234
YoY +13.0%
1 Jul – 21 Aug 2026
FYTD Sales (GA4)
3,047
YoY +18.9%
1 Jul – 21 Aug 2026
FYTD GTV (ex-GST)
$2,797,338
YoY +14.2%
1 Jul – 21 Aug 2026
MTD Activations
1,202
YoY +12.4%MoM −10.5%
1 – 21 Aug 2026
MTD GTV (ex-GST)
$1,210,772
YoY +10.7%MoM −3.0%
1 – 21 Aug 2026

✓ What’s Working Well

  • TCC up strongly year-on-year. 22,645 connected customers at 21 Aug 2026 — +2,290 YoY (+11.3% vs 20,355) and +517 on the same day last month (+2.3% vs 22,128).
  • FYTD activations well ahead. 3,234 vs 2,861 (+373, +13.0%) for 1 Jul – 21 Aug 2026.
  • FYTD GTV up double digits. $2,797,338 vs $2,449,566 (+$347,772, +14.2%).
  • FYTD sales (GA4) the strongest line. 3,047 vs 2,562 (+485, +18.9%).
  • MTD ahead of PY across the board. Activations 1,202 vs 1,069 (+133, +12.4%); GTV $1,210,772 vs $1,093,873 (+$116,899, +10.7%); sales 1,219 vs 922 (+297, +32.2%).
  • MTD churn below both comparators. 359 disconnections vs 483 PY (−124, -25.7%) and 649 in the first 21 days of July (−290, -44.7%).
  • Yesterday well up on the prior year. Activations 61 vs 47 (+14, +29.8%) and sales 58 vs 18 (+40, +222.2%).
  • Gold+ carries the book. 842 of 1,202 MTD activations (70%) and 2,312 of 3,234 FYTD (71.5%). Gold+ TCC is 6,882, up from 6 a year ago and now the largest single tier.
  • Premium tiers still building. FYTD Platinum 62 vs 47 (+31.9%) and Diamond 42 vs 36 (+16.7%); Platinum TCC 386, Diamond TCC 239.

⚠ What Needs Watching

  • TCC fell 352 day-on-day, and this is the number to focus on. Yesterday’s report published 22,997 for 20 Aug; the 20 Aug invoice run has now landed and refreshed the invoiced-customer base, giving 22,645 for 21 Aug. This is the first properly settled TCC read in three days — the 22,997 was inflated by a stale invoice snapshot.
  • Derived disconnections jumped to 413 vs 106 PY (+289.6%). Read this together with yesterday’s report, which showed 0 for the same period: the two days share one invoice refresh, so yesterday under-counted and today over-counts. The two-day average (~207/day) is the more honest read.
  • MoM derived disconnections are negative (-65) and therefore meaningless. 84 + 21,979 − 22,128 = -65. Shown in neutral grey; MoM % is N/A.
  • Yesterday’s GTV reads $0 again. Latest invoice date is 20 Aug 2026, so nothing is booked against 21 Aug 2026. Note 20 Aug has so far booked only $49,006 — below a typical day — so that date is still filling too.
  • Yesterday behind the same day last month. Activations 61 vs 84 (-27.4%) and sales 58 vs 63 (-7.9%). Single-day figures are noisy, but both directions are down.
  • MTD activations behind July’s pace. 1,202 vs 1,343 in the first 21 days of July (-10.5%). July finished at 2,032, an exceptional month, so this is a hard comparator rather than a decline — YoY is still +12.4%.
  • Legacy tier erosion is accelerating, not just re-mixing. FYTD Silver 183 vs 1,334 PY (−86.3%), Bronze 154 vs 466 (−67.0%), Gold 481 vs 977 (−50.8%). On the TCC side this month alone Silver fell 8,190→7,924, Gold 5,399→5,334 and Bronze 1,913→1,855 while Gold+ rose 6,274→6,882. Net is positive, but watch ARPU as the mix shifts.
  • MTD and FYTD disconnections remain a floor. Invoice-cycle churn needs 45 days to confirm an event, so both figures will revise upward. FYTD is already 1,271 vs 1,227 PY (+3.6%) despite MTD being well down.
  • Two runs happened today. The scheduled task fired normally at 09:24 and deployed at 09:40; this manual re-run deployed at 09:46 and is what you are reading. The nextRunAt field pre-arms the following day as soon as the current run is queued, which is why it looked at 09:20 as though Saturday had been skipped. Same underlying figures either way — but there will be two Gmail drafts for 21 Aug.
  • The TCC Calc Google Sheet is up to date — no action needed. Row 125 = 21/8/2026, 22,645, written by the scheduled run. This manual re-run could not write to it (the Sheets editor renderer froze and the active cell could not be verified, so no blind write was attempted), but the scheduled run had already done it.
  • Sandbox disk is still 100% full, so the persistent Scheduled-folder state mirrors could not be written again this run. State was saved to the outputs folder only.
  • Monthly-sales history remains mostly estimated. 34/37 months populated, of which 31 are BigQuery×0.93 stand-ins. Dec 2023 (631) was backfilled with real GA4 this run, bringing real months to 3.
  • No GTV anomaly adjustment applied. The PY windows (Jul–Aug 2025) do not touch the Mar-2025 bulk-rebill event, so PY GTV is raw and like-for-like.

Yesterday — 21 Aug 2026

vs 21 Aug 2025 (PY) and 21 Jul 2026 (prior month)

⚠ The 20 Aug invoice run landed overnight, so TCC has resettled from the 22,997 published yesterday down to 22,645. Derived disconnections of 413 for today and 0 for yesterday span one invoice refresh — read the two days together (~207/day), not separately. GTV for 21 Aug is not yet booked.
Year-on-year (YoY)    Month-on-month (MoM)
MetricYear-on-yearMonth-on-month
CY (21 Aug 2026)PY (21 Aug 2025)YoY ΔYoY % MoM (21 Jul 2026)MoM ΔMoM %
Sales (GA4) ⁽³⁾5818+40+222.2%63-5-7.9%
Activations61
(CY reflects LAD 20 Aug)
47+14+29.8%84-23-27.4%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾413106+307+289.6%-65+478N/A
GTV (ex-GST) ⁽†⁾$0
no invoices booked for 21 Aug 2026 yet (LID 20 Aug 2026)
$113,755-$113,755-100.0%$93,901-$93,901-100.0%
TCC (end of period — 21 Aug 2026)22,64520,355+2,290+11.3%22,128+517+2.3%
PTCC (previous day’s published TCC — 20 Aug 2026) ⁽⁵⁾22,99720,414+2,583+12.7%21,979+1,018+4.6%

Plans activated — all plans

CY uses LAD 20 Aug; YoY only.

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM440+44new
Gold MTM921-12-57.1%
Bronze MTM39-6-66.7%
Platinum MTM31+2+200.0%
Silver MTM216-14-87.5%
Total6147+14+29.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 61 + 22,997 − 22,645 = 413. PY: 47 + 20,414 − 20,355 = 106. MoM: 84 + 21,979 − 22,128 = -65. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A zero or negative result indicates BigQuery invoice data arrived overnight causing TCC end-of-period to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey so it is never coloured as a win. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day’s published TCC, read from the TCC Calc Google Sheet (20 Aug 2026 = 22,997). Recomputing the same date from BigQuery today returns 22,645, i.e. the published snapshot was ahead of the settled figure. PTCC_PY and PTCC_MoM computed from BigQuery with report_date 20 Aug 2025 and 20 Jul 2026.

† Latest invoice date in BigQuery is 20 Aug 2026, so GTV for 21 Aug 2026 is not yet booked and its YoY/MoM cells are shown in neutral grey. Activations CY uses LAD 20 Aug (1-day activation-data lag); the report date label remains calendar yesterday.

Month to date — 1 – 21 Aug 2026

vs 1 – 21 Aug 2025 (PY) and 1 – 21 Jul 2026 (prior month)

Year-on-year (YoY)    Month-on-month (MoM)
MetricYear-on-yearMonth-on-month
CY (1–21 Aug 26)PY (1–21 Aug 25)YoY ΔYoY % MoM (1–21 Jul 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾1,219922+297+32.2%1,197+22+1.8%
Activations1,2021,069+133+12.4%1,343-141-10.5%
Disconnections ⚠ floor (45-day lag)359483-124-25.7%649-290-44.7%
GTV (ex-GST)$1,210,772$1,093,873+$116,899+10.7%$1,248,115-$37,343-3.0%
TCC (end of period)22,64520,355+2,290+11.3%22,128+517+2.3%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM8420+842new
Gold MTM190375-185-49.3%
Silver MTM74485-411-84.7%
Bronze MTM68175-107-61.1%
Platinum MTM1920-1-5.0%
Diamond MTM914-5-35.7%
Total1,2021,069+133+12.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment (Mar-2025 bulk rebill) was not required this run — no PY comparison window touches March 2025.

Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day confirmation window, attributed to invoice date + 35 days). Recent periods are a floor and will revise upward.

Financial year to date — 1 Jul – 21 Aug 2026

vs 1 Jul – 21 Aug 2025

MetricCY (1 Jul–21 Aug 26)PY (1 Jul–21 Aug 25)YoY ΔYoY %
Sales (GA4) ⁽³⁾3,0472,562+485+18.9%
Activations3,2342,861+373+13.0%
Disconnections ⚠ floor (45-day lag)1,2711,227+44+3.6%
GTV (ex-GST)$2,797,338$2,449,566+$347,772+14.2%
TCC (end of period)22,64520,355+2,290+11.3%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,3120+2,312new
Gold MTM481977-496-50.8%
Silver MTM1831,334-1,151-86.3%
Bronze MTM154466-312-67.0%
Platinum MTM6247+15+31.9%
Diamond MTM4236+6+16.7%
Gold M2M01-1−100.0%
Total3,2342,861+373+13.0%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment (Mar-2025 bulk rebill) was not required this run — no PY comparison window touches March 2025.

Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day confirmation window, attributed to invoice date + 35 days). Recent periods are a floor and will revise upward.

TCC + GTV — monthly

End-of-month connected customers (blue line, left axis) against monthly GTV ex-GST (green bars, right axis). Final point is today.

* Mar 2025 GTV is substituted with the Apr 2025 full-month figure ($1,239,536). The raw Mar 2025 value was $21,255,577 due to a one-off bulk-rebill event, which would otherwise dominate the axis. Today’s bar is month-to-date GTV (amber) and today’s TCC point is highlighted in amber.

3-Year Trends

Rolling 36-month view to 21 Aug 2026; in-progress month and quarter shown in amber.

A — Monthly Sales (GA4)

34/37 months populated · 3 from real GA4 (Nov 2023, Dec 2023 and the current month), 31 still BigQuery × 0.93 estimates pending backfill. Current month (amber) is GA4 MTD.

B — Monthly Connections (Activations)

Source: BigQuery fct_kogan_nbn_orders, counted on NbnActivationDate.

C — Quarterly Connections (Activations)

Final bar is quarter-to-date.

D — Monthly Activations by Plan Tier

Stacked. Gold+ launched Sep 2025 and now dominates new activations.

E — TCC by Plan Tier

Stacked area, same NIC+PIC formula as the TCC + GTV chart. Customer tier taken from their most recent order.