Kogan Internet — Daily Performance Report

Reference date: 9 Jul 2026 (yesterday) · Generated 2026-07-10 · Activations data date (LAD): 8 Jul 2026

TCC (end of period)
21,038
YoY +16.5% MoM +2.2%
FYTD Activations
670
YoY +42.3%
FYTD Sales (GA4)
500
YoY +4.2%
FYTD GTV (ex-GST)
$456,075
YoY +1.3%
MTD Activations
670
YoY +42.3% MoM +83.6%
MTD GTV (ex-GST)
$456,075
YoY +1.3% MoM -7.4%

✓ What’s Working Well

  • TCC grew to 21,038 — up +2,972 YoY (+16.5%) and +455 MoM (+2.2%).
  • FYTD / MTD activations of 670 vs 471 PY — +199 (+42.3%). Strong start to FY27 (FY began 1 Jul, so FYTD = MTD).
  • MTD activations up +305 (+83.6%) vs the equivalent first 9 days of June.
  • Gold+ is now the dominant plan: 485 of 670 MTD activations (72%), a tier that barely existed a year ago.
  • FYTD GTV of $456,075 vs $450,259 PY (+1.3%).
  • Yesterday activations of 63 (data date 8 Jul, 1-day lag) vs 45 PY (+40.0%).

⚠ What Needs Watching

  • Yesterday GTV shows $0 for 9 Jul 2026 — no invoices have been issued/loaded for that date yet (billing-batch timing). Not a real decline; the invoice feed lags ~1 day.
  • MTD GTV is -7.4% MoM vs June ($492,349) — normal billing-cycle timing (June carried a heavier invoice run); YoY is still positive.
  • Yesterday disconnections (599 CY) are a derived figure (Activations + PTCC − TCC). TCC_EOP computed today (21,038) sits below the published PTCC (21,574) because invoice data arrives overnight — a data-freshness effect. True churn pending the SQL Server source.
  • MTD disconnections show 0 (⚠ floor) due to the 45-day invoice-cycle churn lag — recent-period churn cannot yet be observed; not a real zero.
  • Silver/Gold new-plan activations keep falling YoY (Silver MTD 32 vs 212; Gold 96 vs 157) as demand shifts to Gold+ — a product-mix shift rather than a volume loss.

Note: FY27 began 1 Jul 2026, so FYTD and MTD cover the same 9-day window this run.

Yesterday — 9 Jul 2026 (CY) vs 9 Jul 2025 (PY) · MoM vs 9 Jun

YoY (vs prior year) MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁻³⁵5439+15+38.5%61-7-11.5%
Activations63
(CY reflects LAD 8 Jul)
45+18+40.0%68-5-7.4%
Disconnections ⁻ᵃ⁺
(Activations + PTCC − TCC)
599645-46-7.1%76+523+688.2%
GTV (ex-GST)$0
(no invoices loaded for 9 Jul yet)
$106,055$-106,055-100.0%$34,628$-34,628-100.0%
TCC (end of period — 9 Jul 2026)21,03818,066+2,972+16.5%20,583+455+2.2%
PTCC (prev. published — 8 Jul) ⁻⁵⁺21,57418,666+2,908+15.6%20,591+983+4.8%

Plans activated — all plans (LAD 8 Jul vs 9 Jul 2025)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM510+51new
Gold MTM414-10-71.4%
Silver MTM319-16-84.2%
Bronze MTM37-4-57.1%
Platinum MTM12-1-50.0%
Diamond MTM13-2-66.7%
Total6345+18+40.0%

⁻³⁵ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁻⁴⁺ GTV anomaly fix: a Mar-2025 bulk-rebill inflated that month to ~$21.26M. Where a PY period covers Mar-2025, the raw Mar-2025 GTV is replaced with the Apr-2025 full-month GTV for a like-for-like comparison. No PY period this run covers Mar-2025, so no metric-table adjustment was applied; the chart substitution is flagged “Mar 25*”.

⁻⁵⁺ PTCC_CY = previous day’s published TCC (from the Kogan Internet TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

⁻ᵃ⁺ Disconnections derived formula: Activations + PTCC − TCC. CY: 63 + 21,574 − 21,038 = 599. PY: 45 + 18,666 − 18,066 = 645. MoM: 68 + 20,591 − 20,583 = 76. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month to date — 1 Jul – 9 Jul 2026 (CY) vs 1 Jul – 9 Jul 2025 (PY) · MoM vs 1 Jun – 9 Jun 2026

YoY (vs prior year) MoM (vs prior month)
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁻³⁵500480+20+4.2%392+108+27.6%
Activations670471+199+42.3%365+305+83.6%
Disconnections
⚠ floor (45-day lag)
0164-164-100.0%274-274-100.0%
GTV (ex-GST)$456,075$450,259+$5,816+1.3%$492,349$-36,274-7.4%
TCC (end of period)21,03818,066+2,972+16.5%20,583+455+2.2%

Plans activated — all plans (MTD)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM4850+485new
Gold MTM96157-61-38.9%
Silver MTM32212-180-84.9%
Bronze MTM3283-51-61.4%
Platinum MTM1511+4+36.4%
Diamond MTM108+2+25.0%
Total670471+199+42.3%

⁻³⁵ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁻⁴⁺ GTV anomaly fix: a Mar-2025 bulk-rebill inflated that month to ~$21.26M. Where a PY period covers Mar-2025, the raw Mar-2025 GTV is replaced with the Apr-2025 full-month GTV for a like-for-like comparison. No PY period this run covers Mar-2025, so no metric-table adjustment was applied; the chart substitution is flagged “Mar 25*”.

⁻⁵⁺ PTCC_CY = previous day’s published TCC (from the Kogan Internet TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

⁻ᵃ⁺ Disconnections derived formula: Activations + PTCC − TCC. CY: 63 + 21,574 − 21,038 = 599. PY: 45 + 18,666 − 18,066 = 645. MoM: 68 + 20,591 − 20,583 = 76. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Financial year to date — 1 Jul – 9 Jul 2026 (CY) vs 1 Jul – 9 Jul 2025 (PY)

YoY (vs prior year)
MetricCYPYYoY ΔYoY %
Sales (GA4) ⁻³⁵500480+20+4.2%
Activations670471+199+42.3%
Disconnections
⚠ floor (45-day lag)
0164-164-100.0%
GTV (ex-GST)$456,075$450,259+$5,816+1.3%
TCC (end of period)21,03818,066+2,972+16.5%

Plans activated — all plans (FYTD = MTD this run)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM4850+485new
Gold MTM96157-61-38.9%
Silver MTM32212-180-84.9%
Bronze MTM3283-51-61.4%
Platinum MTM1511+4+36.4%
Diamond MTM108+2+25.0%
Total670471+199+42.3%

⁻³⁵ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁻⁴⁺ GTV anomaly fix: a Mar-2025 bulk-rebill inflated that month to ~$21.26M. Where a PY period covers Mar-2025, the raw Mar-2025 GTV is replaced with the Apr-2025 full-month GTV for a like-for-like comparison. No PY period this run covers Mar-2025, so no metric-table adjustment was applied; the chart substitution is flagged “Mar 25*”.

⁻⁵⁺ PTCC_CY = previous day’s published TCC (from the Kogan Internet TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (historical data is settled). Disconnections (yesterday) = Activations + PTCC − TCC.

⁻ᵃ⁺ Disconnections derived formula: Activations + PTCC − TCC. CY: 63 + 21,574 − 21,038 = 599. PY: 45 + 18,666 − 18,066 = 645. MoM: 68 + 20,591 − 20,583 = 76. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

End-of-month TCC (line) & monthly GTV ex-GST (bars)

Blue line = end-of-month TCC (NIC+PIC); orange point = today. Green bars = monthly GTV ex-GST; final orange bar = July MTD. Mar-2025 substituted with the Apr-2025 full-month GTV to remove the bulk-rebill anomaly (raw Mar-2025 ≈ $21.26M).

A · Monthly Sales (GA4) — last 37 months

33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations) — last 37 months

Current month (amber) is in progress.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier (stacked)

E · TCC by Plan Tier (stacked area)

Month-end TCC split by plan tier; final point is today.