Kogan Internet — Daily Performance Report

Report date: 29 Sep 2026 (yesterday) · Generated 30 Sep 2026 (Australia/Melbourne) · LAD 28 Sep 2026
TCC (end of period)
24,243
YoY +17.8%MoM +3.6%
FYTD Activations
5,703
YoY +49.8%
FYTD Sales (GA4)
5,585
YoY +59.8%
FYTD GTV (adj.)
$5,058,313
YoY +20.7%
MTD Activations
1,858
YoY +152.1%MoM +6.1%
MTD GTV
$1,772,707
YoY +25.6%MoM +4.3%

✓ What's Working Well

  • TCC 24,243 at 29 Sep — +3,655 YoY (+17.8%) and +848 MoM (+3.6%).
  • FYTD activations 5,703 vs 3,808 PY (+1,895, +49.8%); FYTD sales (GA4) 5,585 vs 3,494 (+59.8%).
  • MTD activations 1,858 vs 737 PY (+1,121, +152.1%) and +106 vs prior-month period (+6.1% MoM). MTD sales (GA4) 2,016 (+170.2% YoY, +23.2% MoM).
  • GTV (ex-GST): MTD $1,772,707 (+25.6% YoY, +4.3% MoM); FYTD $5,058,313 (+20.7% YoY).
  • Gold+ mix: 1,354 of 1,858 MTD activations (72.9%) vs 210 Gold+ in the PY period.
  • Yesterday: activations 72 (LAD 28 Sep) vs 29 PY (+148.3%) and 46 MoM (+56.5%); sales (GA4) 52 vs 37 PY (+40.5%) and 43 MoM (+20.9%).

⚠ What Needs Watching

  • Yesterday derived disconnections 492 vs 0 PY / 0 MoM (Activations + PTCC − TCC). Data-freshness caveat: the Google Sheet PTCC (24,663) is 420 higher than the BigQuery TCC now computed (24,243), because no invoices dated 29 Sep have landed yet (latest invoice date 28 Sep) — treat as an artefact until the SQL Server source is wired in.
  • Yesterday GTV $0: no invoices in BigQuery for 29 Sep (latest invoice date is 28 Sep) — normal billing-cycle/data-lag effect, not a revenue loss.
  • Invoice-cycle disconnections (floor, 45-day lag): FYTD 2,303 vs 2,108 PY (+9.3%); MTD 508 vs 668 PY (-24.0%) and 859 MoM — recent months are understated by the lag, so the MTD drop should not be read as a true improvement.
  • Legacy tier mix: Silver MTD 99 vs 221 PY (-55.2%) and Bronze 81 vs 101 (-19.8%) — growth is concentrated in Gold+.
  • TCC series note: today's TCC (24,243) is 420 below yesterday's published 24,663; the Google Sheet history will show this step-down once appended.
YoYMoM
MetricCY (29 Sep 26)PY (29 Sep 25)YoY ΔYoY %MoM (29 Aug 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾5237+15+40.5%43+9+20.9%
Activations72 (CY reflects LAD 28 Sep)29+43+148.3%46+26+56.5%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾4920+492N/A0+492N/A
GTV (ex-GST)$0$0$0N/A$0$0N/A
TCC (end of period — 29 Sep)24,24320,588+3,655+17.8%23,395+848+3.6%
PTCC (previous day's published TCC — 28 Sep) ⁽⁵⁾24,66320,559+4,104+20.0%23,349+1,314+5.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 72 + 24,663 − 24,243 = 492. PY: 29 + 20,559 − 20,588 = 0. MoM: 46 + 23,349 − 23,395 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative derived value would indicate invoice data arriving overnight (data-freshness artefact) and is shown in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans (CY = LAD 28 Sep)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5314+39+278.6%
Bronze MTM85+3+60.0%
Gold MTM52+3+150.0%
Silver MTM48−4−50.0%
Diamond MTM10+1new
Platinum MTM10+1new
Total7229+43+148.3%
YoYMoM
MetricCY (1–29 Sep 26)PY (1–29 Sep 25)YoY ΔYoY %MoM (1–29 Aug 26)MoM ΔMoM %
Sales (GA4) ⁽³⁾2,016746+1,270+170.2%1,637+379+23.2%
Activations1,858737+1,121+152.1%1,752+106+6.1%
Disconnections ⚠ floor (45-day lag)508668−160−24.0%859−351−40.9%
GTV (ex-GST)$1,772,707$1,411,185+$361,522+25.6%$1,699,039+$73,668+4.3%
TCC (end of period)24,24320,588+3,655+17.8%23,395+848+3.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,354210+1,144+544.8%
Gold MTM269187+82+43.9%
Silver MTM99221−122−55.2%
Bronze MTM81101−20−19.8%
Diamond MTM2911+18+163.6%
Platinum MTM267+19+271.4%
Total1,858737+1,121+152.1%
YoYMoM
MetricCY (1 Jul–29 Sep 26)PY (1 Jul–29 Sep 25)YoY ΔYoY %
Sales (GA4) ⁽³⁾5,5853,494+2,091+59.8%
Activations5,7033,808+1,895+49.8%
Disconnections ⚠ floor (45-day lag)2,3032,108+195+9.3%
GTV (ex-GST)$5,058,313$4,190,366+$867,947+20.7%
TCC (end of period)24,24320,588+3,655+17.8%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV anomaly fix: the FYTD PY window (1 Jul–29 Sep 2025) does not include March 2025, so no bulk-rebill adjustment was required.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,138210+3,928+1,870.5%
Gold MTM8321,234−402−32.6%
Silver MTM3071,644−1,337−81.3%
Bronze MTM254607−353−58.2%
Platinum MTM9363+30+47.6%
Diamond MTM7949+30+61.2%
Gold M2M01−1−100.0%
Total5,7033,808+1,895+49.8%

Month-end TCC (blue line) and monthly GTV ex-GST (green bars)

* Mar 25: raw GTV was $21,255,577 (bulk-rebill anomaly); substituted with the Apr-25 full-month GTV ($1,239,536) for a like-for-like view. Orange = today (30 Sep 2026): TCC 24,243 and month-to-date GTV $1,772,707.

A) Monthly Sales (GA4) — items purchased

35/37 months populated · all Nov 2023+ months are real GA4 actuals; current month (amber) is GA4 MTD through 29 Sep. Sep/Oct 2023 pre-date GA4 ecommerce tracking.

B) Monthly Connections (Activations)

Source: BigQuery (NbnActivationDate). Current month in amber.

C) Quarterly Connections (Activations)

Current quarter is QTD (amber).

D) Monthly Activations by Plan Tier

Stacked by tier (Bronze → Diamond).

E) TCC by Plan Tier

Stacked area, 36 historical month-ends + today (NIC + PIC, distinct customers, tier from latest activated plan; "Other" = unclassified plans).