Kogan Internet — Daily Performance Report

Report date: 31 Aug 2026 · Generated 1 Sep 2026 (Melbourne) · PTCC from Google Sheet · Sales from GA4 · All other metrics from BigQuery · LAD: 30 Aug 2026

Performance Summary — report date 31 Aug 2026

TCC (end of period)
23,413
+14.3% YoY+4.4% MoM
FYTD Activations
3,802
+23.8% YoY
FYTD Sales (GA4)
3,569
+29.9% YoY
FYTD GTV (ex-GST)
$3.29M
+18.2% YoY
MTD Activations
1,770
+38.4% YoY−12.9% MoM
MTD GTV (ex-GST)
$1.70M
+19.4% YoY+7.1% MoM

✓ What's Working Well

  • TCC hit 23,413 — up +2,923 (+14.3%) YoY vs 20,490 and +985 (+4.4%) MoM vs 22,428; the base has climbed every month since the Mar-2026 trough (20,447).
  • MTD Sales (GA4) 1,741 vs 1,108 PY — +633 (+57.1%) YoY.
  • MTD Activations 1,770 vs 1,279 PY — +491 (+38.4%) YoY.
  • MTD GTV $1.70M vs $1.42M PY — +$275.6K (+19.4%) YoY and +7.1% MoM.
  • FYTD momentum: Sales +821 (+29.9%), Activations +731 (+23.8%), GTV +$506.4K (+18.2%) YoY.
  • MTD disconnections 688 vs 696 PY (−1.1% YoY) and −24.6% MoM (912 in Jul) — churn easing while the base grows.
  • Gold+ is carrying growth: 1,282 of 1,770 MTD activations (72%); Yesterday (LAD 30 Aug) 17 of 18 activations were Gold+.

⚠ What Needs Watching

  • MTD vs July cooling: Sales −87 (−4.8%) MoM and Activations −262 (−12.9%) MoM against a very strong July (2,032 activations) — August is still well up YoY.
  • FYTD disconnections 1,600 vs 1,440 PY (+11.1% YoY) — invoice-cycle churn floor (45-day lag); expected to drift up with the larger base, but worth watching against activation growth.
  • Yesterday GTV $0 across CY/PY/MoM — no invoices issued after 28 Aug in BigQuery (normal billing-cycle data lag, not a revenue miss).
  • Yesterday derived disconnections = 0 (18 + 23,395 − 23,413) — derived formula is a data-freshness proxy; true figures pending the SQL Server source.
  • Legacy tiers declining: MTD Silver −83.6%, Bronze −60.9%, Gold −39.3% YoY as the mix shifts to Gold+.

FYTD GTV YoY is anomaly-adjusted policy-wise (Mar-2025 bulk rebill); this FYTD window (Jul–Aug) does not include Mar 2025, so no adjustment was required.

Yesterday — 31 Aug 2026 vs 31 Aug 2025 (MoM: 31 Jul 2026)

YoY (vs prior year) MoM (vs prior month)
MetricCY
31 Aug 2026		PY
31 Aug 2025		YoY ΔYoY %MoM
31 Jul 2026		MoM ΔMoM %
Sales (GA4) (3)6913+56+430.8%58+11+19.0%
Activations (CY reflects LAD 30 Aug)186+12+200.0%75-57-76.0%
Disconnections (Activations + PTCC − TCC) (a)000N/A00N/A
GTV (ex-GST) (b)$0.00$0.000N/A$0.000N/A
TCC (end of period — 31 Aug)23,41320,490+2,923+14.3%22,428+985+4.4%
PTCC (previous day's published TCC — 30 Aug) (5)23,39520,484+2,911+14.2%22,353+1,042+4.7%

Plans activated — all plans (CY = LAD 30 Aug 2026, PY = 31 Aug 2025)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM170+17new
Gold MTM10+1new
Bronze MTM03-3−100.0%
Silver MTM03-3−100.0%
Total186+12+200.0%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event in March 2025 inflated that month's raw GTV to ~$21.26M. Any PY period covering March 2025 substitutes the April 2025 full-month GTV ($1,239,536) for the raw March figure. No PY period in this report covers March 2025, so no adjustment was applied to the tables this run; the substitution is applied in the TCC + GTV chart.

(5) PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 30 Aug 2025 and 30 Jul 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 18 + 23,395 − 23,413 = 0. PY: 6 + 20,484 − 20,490 = 0. MoM: 75 + 22,353 − 22,428 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(b) Yesterday GTV is $0 in CY, PY and MoM because no invoices were issued after 28 Aug (latest invoice date in BigQuery). This is a billing-cycle / data-lag artefact, not a revenue miss.

MTD — 1–31 Aug 2026 vs 1–31 Aug 2025 (MoM: 1–31 Jul 2026)

YoY (vs prior year) MoM (vs prior month)
MetricCY
1–31 Aug 26		PY
1–31 Aug 25		YoY ΔYoY %MoM
1–31 Jul 26		MoM ΔMoM %
Sales (GA4) (3)1,7411,108+633+57.1%1,828-87-4.8%
Activations1,7701,279+491+38.4%2,032-262-12.9%
Disconnections ⚠ floor (45-day lag)688696-8-1.1%912-224-24.6%
GTV (ex-GST)$1,699,039.08$1,423,487.80+275,551.28+19.4%$1,586,566.30+112,472.78+7.1%
TCC (end of period)23,41320,490+2,923+14.3%22,428+985+4.4%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,2820+1,282new
Gold MTM270445-175-39.3%
Silver MTM94574-480-83.6%
Bronze MTM84215-131-60.9%
Platinum MTM2329-6-20.7%
Diamond MTM1716+1+6.2%
Total1,7701,279+491+38.4%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event in March 2025 inflated that month's raw GTV to ~$21.26M. Any PY period covering March 2025 substitutes the April 2025 full-month GTV ($1,239,536) for the raw March figure. No PY period in this report covers March 2025, so no adjustment was applied to the tables this run; the substitution is applied in the TCC + GTV chart.

(5) PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 30 Aug 2025 and 30 Jul 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 18 + 23,395 − 23,413 = 0. PY: 6 + 20,484 − 20,490 = 0. MoM: 75 + 22,353 − 22,428 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(b) Yesterday GTV is $0 in CY, PY and MoM because no invoices were issued after 28 Aug (latest invoice date in BigQuery). This is a billing-cycle / data-lag artefact, not a revenue miss.

FYTD — 1 Jul–31 Aug 2026 vs 1 Jul–31 Aug 2025

MetricCY
1 Jul–31 Aug 26		PY
1 Jul–31 Aug 25		YoY ΔYoY %
Sales (GA4) (3)3,5692,748+821+29.9%
Activations3,8023,071+731+23.8%
Disconnections ⚠ floor (45-day lag)1,6001,440+160+11.1%
GTV (ex-GST)$3,285,605.38$2,779,180.43+506,424.95+18.2%
TCC (end of period)23,41320,490+2,923+14.3%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,7520+2,752new
Gold MTM5611,047-486-46.4%
Silver MTM2031,423-1,220-85.7%
Bronze MTM170506-336-66.4%
Platinum MTM6656+10+17.9%
Diamond MTM5038+12+31.6%
Gold M2M01-1−100.0%
Total3,8023,071+731+23.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(4) GTV anomaly adjustment: a bulk-rebill event in March 2025 inflated that month's raw GTV to ~$21.26M. Any PY period covering March 2025 substitutes the April 2025 full-month GTV ($1,239,536) for the raw March figure. No PY period in this report covers March 2025, so no adjustment was applied to the tables this run; the substitution is applied in the TCC + GTV chart.

(5) PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 30 Aug 2025 and 30 Jul 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 18 + 23,395 − 23,413 = 0. PY: 6 + 20,484 − 20,490 = 0. MoM: 75 + 22,353 − 22,428 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(b) Yesterday GTV is $0 in CY, PY and MoM because no invoices were issued after 28 Aug (latest invoice date in BigQuery). This is a billing-cycle / data-lag artefact, not a revenue miss.

TCC + GTV — Jun 2023 to today

Blue line = end-of-month TCC (left axis; today's point in orange). Green bars = monthly GTV ex-GST (right axis; today's bar = Sep MTD, orange — $0 so far, no invoices issued after 28 Aug). "Mar 25*": raw Mar-2025 GTV (~$21.26M bulk-rebill anomaly) substituted with the Apr-2025 full-month value for a like-for-like scale.

3-Year Trends

A — Monthly Sales (GA4)

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (state file re-bootstrapped this run; Nov 2023 is real GA4). Current month (amber) is GA4 MTD.

B — Monthly Connections (Activations)

C — Quarterly Connections (Activations)

D — Monthly Activations by Plan Tier

E — TCC by Plan Tier (month-end)

Current (in-progress) month/quarter shown in amber. Tier palette: Bronze, Silver, Gold, Gold+, Platinum, Diamond.