πŸ“‘ Kogan Internet β€” Daily Performance Report

Yesterday: 06 May 2026 Β· LAD: 05 May 2026 Β· PTCC source: Google Sheet Β· Generated 07 May 2026
Performance Summary
Yesterday
MTD
FYTD
TCC + GTV Chart
3-Year Trends

Performance Summary β€” 06 May 2026

TCC End of Period
19,776
YoY +7.4% MoM -3.1%
FYTD Activations
10,189
YoY +36.1%
FYTD Sales (GA4)
9,542
YoY +41.8%
FYTD GTV (adj.)
$14,424,155
YoY +8.1%
MTD Activations
150
YoY -37.8% MoM +4.2%
MTD GTV
$258,646
YoY -25.7% MoM -28.0%

βœ“ What's Working Well

  • FYTD activations: 10,189 vs 7,487 PY (Ξ” +2,702, +36.1% YoY) β€” strong full-year growth driven by Gold+ MTM (4,257 activations FYTD).
  • FYTD sales (GA4): 9,542 vs 6,731 PY (Ξ” +2,811, +41.8% YoY).
  • FYTD GTV (anomaly-adjusted): $14,424,155 vs $13,343,502 PY (Ξ” +1,080,653, +8.1% YoY).
  • TCC end of period: 19,776 vs 18,405 PY (+7.4% YoY) β€” growing customer base.
  • Yesterday activations (LAD 05 May): 45 vs 17 PY (+164.7% YoY); +221.4% MoM β€” solid daily adds led by Gold+ MTM (30/45).

⚠ What Needs Watching

  • MTD activations down YoY: 150 vs 241 PY (-37.8%); but only 6 days into May vs strong PY May ramp β€” too early to draw conclusions.
  • MTD GTV trailing: $258,646 vs $348,250 PY (-25.7%). Likewise only 6 days in.
  • Yesterday GA4 sales: 35 vs 36 PY (-2.8%) β€” flat day; +66.7% MoM is the stronger signal.
  • TCC MoM dip: 19,776 vs 20,407 (-3.1%) β€” month-end NIC reset; expected as new invoices reprice the base.
  • Yesterday derived disconnections use formula Activations + PTCC βˆ’ TCC; can drift if BigQuery invoice data arrives overnight. True churn figures pending SQL Server source.
  • Disconnections (MTD/FYTD) carry a 45-day floor β€” recent months under-count until invoice cycles complete.

Yesterday β€” 06 May 2026

YoY (vs 06 May 2025)MoM (vs 06 Apr 2026)
MetricCYPYYoY Ξ”YoY %MoMMoM Ξ”MoM %
Sales (GA4)(3) 35 36 βˆ’1 -2.8% 21 +14 +66.7%
Activations 45 (CY reflects LAD 05 May) 17 +28 +164.7% 14 +31 +221.4%
Disconnections (Activations + PTCC βˆ’ TCC)(a) 286 66 +220 +333.3% 41 +245 +597.6%
GTV (ex-GST) $0 $70,195 βˆ’$70,195 -100.0% $47,797 βˆ’$47,797 -100.0%
TCC (end of period β€” 06 May) 19,776 18,405 +1,371 +7.4% 20,407 βˆ’631 -3.1%
PTCC (previous day's published TCC β€” 05 May)(5) 20,017 18,454 +1,563 +8.5% 20,434 βˆ’417 -2.0%

Plans activated β€” all plans (CY uses LAD 05 May)

PlanCY activationsPY activationsYoY Ξ”YoY %
Gold+ MTM300+30new
Gold MTM108+2+25.0%
Bronze MTM43+1+33.3%
Silver MTM15βˆ’4-80.0%
Gold M2M01βˆ’1βˆ’100.0%
Total4517+28+164.7%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(5) PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PYβˆ’1 and MOM_YESTβˆ’1 respectively. Disconnections (yesterday) = Activations + PTCC βˆ’ TCC.

(a) Disconnections derived formula: Activations + PTCC βˆ’ TCC. CY: 45 + 20,017 βˆ’ 19,776 = 286. PY: 17 + 18,454 βˆ’ 18,405 = 66. MoM: 14 + 20,434 βˆ’ 20,407 = 41. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month to Date β€” 01 May to 06 May 2026

YoY (vs 01 May–06 May 2025)MoM (vs 01 Apr–06 Apr 2026)
MetricCYPYYoY Ξ”YoY %MoMMoM Ξ”MoM %
Sales (GA4)(3) 183 153 +30 +19.6% 117 +66 +56.4%
Activations 150 241 βˆ’91 -37.8% 144 +6 +4.2%
Disconnections ⚠ floor (45-day lag) 0 98 βˆ’98 -100.0% 133 βˆ’133 -100.0%
GTV (ex-GST) $258,646 $348,250 βˆ’$89,604 -25.7% $359,082 βˆ’$100,436 -28.0%
TCC (end of period) 19,776 18,405 +1,371 +7.4% 20,407 βˆ’631 -3.1%

Plans activated β€” all plans

PlanCY activationsPY activationsYoY Ξ”YoY %
Gold+ MTM1080+108new
Gold MTM22103βˆ’81-78.6%
Bronze MTM940βˆ’31-77.5%
Silver MTM481βˆ’77-95.1%
Platinum MTM47βˆ’3-42.9%
Diamond MTM36βˆ’3-50.0%
Gold M2M01βˆ’1βˆ’100.0%
Silver M2M03βˆ’3βˆ’100.0%
Total150241βˆ’91-37.8%

(3) Sales sourced from GA4. All other metrics from BigQuery.

Disconnections use invoice-cycle churn formula (LEAD on InvoiceIssuedDate per CustomerID, 45-day lag). Recent months under-count until invoice cycles complete.

Financial Year to Date β€” 01 Jul 2025 to 06 May 2026

YoY (vs 01 Jul 2024–06 May 2025)
MetricCYPYYoY Ξ”YoY %
Sales (GA4)(3) 9,542 6,731 +2,811 +41.8%
Activations 10,189 7,487 +2,702 +36.1%
Disconnections ⚠ floor (45-day lag) 8,055 7,244 +811 +11.2%
GTV (ex-GST, anomaly-adjusted)(4) $14,424,155 $13,343,502 +$1,080,653 +8.1%
TCC (end of period) 19,776 18,405 +1,371 +7.4%

Plans activated β€” all plans

PlanCY activationsPY activationsYoY Ξ”YoY %
Gold+ MTM4,2570+4,257new
Silver MTM2,438694+1,744+251.3%
Gold MTM2,011474+1,537+324.3%
Bronze MTM1,096394+702+178.2%
Platinum MTM220105+115+109.5%
Diamond MTM16683+83+100.0%
Gold M2M11,339βˆ’1,338-99.9%
Gold $88.90 MTM01βˆ’1βˆ’100.0%
Bronze M2M0167βˆ’167βˆ’100.0%
Diamond Monthly025βˆ’25βˆ’100.0%
Platinum Monthly033βˆ’33βˆ’100.0%
Silver M2M04,172βˆ’4,172βˆ’100.0%
Total10,1897,487+2,702+36.1%

(3) Sales sourced from GA4. All other metrics from BigQuery.

(4) GTV PY anomaly-adjusted: raw FYTD PY GTV included a March 2025 bulk-rebill of $21,255,577; adjusted PY substitutes the April 2025 full-month GTV ($1,239,536) for like-for-like comparison. Raw FYTD PY GTV: $33,359,544; adjusted: $13,343,502.

TCC + GTV Trend (since FY24)

Blue line = end-of-month TCC (orange highlight = today). Green bars = monthly GTV ex-GST (orange = month-to-date for current month). Mar 2025 bar (Mar 25*) substituted with Apr 2025 GTV ($1,239,536) to mask the bulk-rebill anomaly (raw value $21,255,577).