Yesterday: 5 Jul 2026 · FY27 to date (1–5 Jul) · Activations reflect LAD 4 Jul · Generated 2026-07-06 (Australia/Melbourne)
⏳ Staged for local watcher (deploys within 30 min) · live: https://kogan-internet-report.pages.dev/
TCC (end of period)
21,205
YoY +13.9%MoM +2.4%
FYTD Activations
390
YoY +46.1%
FYTD Sales (GA4)
256
YoY -1.9%
FYTD GTV (ex-GST)
$83,621
YoY -70.1%
MTD Activations
390
YoY +46.1%MoM +110.8%
MTD GTV (ex-GST)
$83,621
YoY -70.1%MoM -74.0%
✓ What's Working Well
Activations up sharply YoY. FYTD/MTD activations 390 vs 267 PY (+123, +46.1%), and +110.8% MoM vs 1–5 Jun (185) — a strong start to FY27.
TCC at a fresh high. Total connected customers 21,205, up +2,590 YoY (+13.9%) and +495 MoM (+2.4%).
Yesterday activations more than doubled YoY. 92 (LAD 4 Jul) vs 40 PY, led by Gold+ (67 of 92).
Premium mix shift continues. Gold+ tier now ~5,016 TCC members (vs a handful a year ago) and 282 of 390 MTD activations.
⚠ What Needs Watching
GTV lagging on data freshness, not demand. MTD GTV $83.6k vs $279.4k PY (−70.1%) and −74.0% MoM — but the latest loaded invoice date is 3 Jul, so 4–5 Jul (and the rest of the month) aren't invoiced yet. Expect normalisation as invoices post through the month.
Yesterday GTV shows $0 (CY). Same invoice lag (LID 3 Jul); this is a data caveat, not a real figure.
FYTD Sales marginally behind PY. 256 vs 261 (−1.9%) — essentially flat this early in the month.
Yesterday derived disconnections are negative (CY −303, MoM −105). Data-freshness artefact: overnight BigQuery invoice arrival pushed TCC_EOP above PTCC + activations. Shown in grey; true churn pending the SQL Server source.
Yesterday — 5 Jul 2026
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
41
37
+4
+10.8%
50
-9
-18.0%
Activations CY reflects LAD 4 Jul
92
40
+52
+130.0%
44
+48
+109.1%
Disconnections ⁽ᵃ⁾ Activations + PTCC − TCC
-303
69
—
—
-105
—
—
GTV (ex-GST) ⚠ invoice lag (LID 3 Jul)
$0
$73,047
-$73,047
-100.0%
$165,636
-$165,636
-100.0%
TCC (end of period — 4 Jul 2026)
21,205
18,615
+2,590
+13.9%
20,710
+495
+2.4%
PTCC (prev-day published — 4 Jul) ⁽⁵⁾
20,810
18,644
+2,166
+11.6%
20,561
+249
+1.2%
Plans activated — all plans (CY = LAD 4 Jul)
Plan
CY acts
PY acts
YoY Δ
YoY %
Gold+ MTM
67
0
+67
new
Gold MTM
17
12
+5
+41.7%
Bronze MTM
3
9
-6
-66.7%
Diamond MTM
3
0
+3
new
Silver MTM
2
18
-16
-88.9%
Platinum MTM
0
1
-1
−100.0%
Total
92
40
+52
+130.0%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁽ᵃ⁾ Disconnections (yesterday) derived: Activations + PTCC − TCC. CY: 92 + 20,810 − 21,205 = -303. PY: 40 + 18,644 − 18,615 = 69. MoM: 44 + 20,561 − 20,710 = -105. Negative values are a data-freshness artefact (overnight BigQuery invoice arrival makes TCC_EOP exceed PTCC + activations) and are shown in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). ⁽⁵⁾ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1; historical data is settled).
Month to date — 1–5 Jul 2026
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM
Metric
CY
PY
YoY Δ
YoY %
MoM
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
256
261
-5
-1.9%
220
+36
+16.4%
Activations
390
267
+123
+46.1%
185
+205
+110.8%
Disconnections ⚠ floor (45-day lag)
0
20
-20
-100.0%
94
-94
-100.0%
GTV (ex-GST) ⚠ invoice lag (LID 3 Jul)
$83,621
$279,390
-$195,768
-70.1%
$321,429
-$237,808
-74.0%
TCC (end of period)
21,205
18,615
+2,590
+13.9%
20,710
+495
+2.4%
Plans activated — all plans
Plan
CY acts
PY acts
YoY Δ
YoY %
Gold+ MTM
282
0
+282
new
Gold MTM
55
79
-24
-30.4%
Silver MTM
19
128
-109
-85.2%
Bronze MTM
18
54
-36
-66.7%
Platinum MTM
9
5
+4
+80.0%
Diamond MTM
7
1
+6
+600.0%
Total
390
267
+123
+46.1%
⁽³⁾ Sales from GA4. ⚠ Disconnections floored by 45-day churn lag. ⚠ GTV affected by invoice load lag (latest invoice date 3 Jul).
Financial-year to date — 1–5 Jul 2026 (FY27)
★ Sales from GA4 · All other metrics from BigQuery
YoY
Metric
CY
PY
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
256
261
-5
-1.9%
Activations
390
267
+123
+46.1%
Disconnections ⚠ floor (45-day lag)
0
20
-20
-100.0%
GTV (ex-GST) ⚠ invoice lag (LID 3 Jul)
$83,621
$279,390
-$195,768
-70.1%
TCC (end of period)
21,205
18,615
+2,590
+13.9%
Plans activated — all plans
Plan
CY acts
PY acts
YoY Δ
YoY %
Gold+ MTM
282
0
+282
new
Gold MTM
55
79
-24
-30.4%
Silver MTM
19
128
-109
-85.2%
Bronze MTM
18
54
-36
-66.7%
Platinum MTM
9
5
+4
+80.0%
Diamond MTM
7
1
+6
+600.0%
Total
390
267
+123
+46.1%
FY27 has just begun (1 Jul), so FYTD equals MTD this run. ⁽³⁾ Sales from GA4. ⚠ GTV affected by invoice load lag.
TCC (end of month) & Monthly GTV (ex-GST)
Blue line = end-of-month TCC (orange point = today, 2026-07-06). Green bars = monthly GTV ex-GST (orange = current month-to-date). Mar 25* substituted with Apr-2025 full-month GTV ($1.24M) to remove the March-2025 bulk-rebill anomaly (~$21.26M).
3-Year Trends
Monthly connections (activations), BigQuery. Current month (amber) is partial.
Quarterly connections (activations). Current quarter (amber) is QTD.
Monthly activations by plan tier (stacked). Current month partial.
TCC by plan tier at month-end (stacked). Final point = today (2026-07-06).