MTD disconnections 468 vs 518 PY (-9.7%, fewer is better) and 580 prior-month (-19.3%).
Yesterday activations 81 vs 23 PY and 20 prior-month — a strong single day.
⚠ What Needs Watching
MTD GTV $1,262,714 is up +18.3% YoY but essentially flat MoM (-0.1% vs $1,264,416) — normal billing-cycle timing, not a demand signal.
FYTD disconnections 9,426 vs 8,622 PY (+9.3%, more churn) — partly a function of a larger base; this is an invoice-cycle floor with a 45-day lag, so recent months understate true churn.
TCC is essentially flat month-on-month (+5), so net base growth is driven by FY-to-date momentum rather than the last 30 days.
Yesterday disconnections are a derived figure (Activations + PTCC − TCC = 6) and a proxy only; PY and MoM bases are 0 so YoY/MoM % are N/A. True churn pending the SQL Server source.
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM · green = better, red = worse (disconnections inverted)
Metric
CY
PY
YoY Δ
YoY %
MoM base
MoM Δ
MoM %
Sales (GA4) ³
78
70
+8
+11.4%
16
+62
+387.5%
Activations
81 (CY reflects LAD 23 Jun)
23
+58
+252.2%
20
+61
+305.0%
Disconnections ᵃ (Activations + PTCC − TCC)
6
0
+6
N/A
0
+6
N/A
GTV (ex-GST) ⁴
$0
$0
$+0
N/A
$0
$+0
N/A
TCC (end of period — 23 Jun)
20,727
18,521
+2,206
+11.9%
20,722
+5
+0.0%
PTCC (prev published — 22 Jun) ⁵
20,652
18,498
+2,154
+11.6%
20,702
-50
-0.2%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
58
0
new
new
Silver MTM
8
9
-1
-11.1%
Gold MTM
7
10
-3
-30.0%
Bronze MTM
4
2
+2
+100.0%
Platinum MTM
4
1
+3
+300.0%
Silver M2M
0
1
-1
-100.0%
Total
81
23
+58
+252.2%
★ Sales from GA4 · All other metrics from BigQuery
YoY MoM · green = better, red = worse (disconnections inverted)
Metric
CY
PY
YoY Δ
YoY %
MoM base
MoM Δ
MoM %
Sales (GA4) ³
1,323
829
+494
+59.6%
625
+698
+111.7%
Activations
1,265
748
+517
+69.1%
669
+596
+89.1%
Disconnections ⚠ floor (45-day lag)
468
518
-50
-9.7%
580
-112
-19.3%
GTV (ex-GST)
$1,262,714
$1,067,356
$+195,358
+18.3%
$1,264,416
$-1,702
-0.1%
TCC (end of period)
20,727
18,521
+2,206
+11.9%
20,722
+5
+0.0%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
941
0
new
new
Gold MTM
148
230
-82
-35.7%
Silver MTM
66
279
-213
-76.3%
Bronze MTM
61
95
-34
-35.8%
Diamond MTM
26
7
+19
+271.4%
Platinum MTM
23
26
-3
-11.5%
Silver M2M
0
55
-55
-100.0%
Gold M2M
0
56
-56
-100.0%
Total
1,265
748
+517
+69.1%
★ Sales from GA4 · All other metrics from BigQuery
Metric
CY
PY
YoY Δ
YoY %
Sales (GA4) ³
11,513
8,211
+3,302
+40.2%
Activations
12,189
8,973
+3,216
+35.8%
Disconnections ⚠ floor (45-day lag)
9,426
8,622
+804
+9.3%
GTV (ex-GST) ⁴
$16,881,006
$15,306,920
$+1,574,087
+10.3%
TCC (end of period)
20,727
18,521
+2,206
+11.9%
Plans activated — all plans (YoY)
Plan
CY
PY
YoY Δ
YoY %
Gold+ MTM
5,721
0
new
new
Silver MTM
2,550
1,275
+1275
+100.0%
Gold MTM
2,240
969
+1271
+131.2%
Bronze MTM
1,205
613
+592
+96.6%
Platinum MTM
267
155
+112
+72.3%
Diamond MTM
205
97
+108
+111.3%
Gold M2M
1
1,398
-1397
-99.9%
Diamond Monthly
0
25
-25
-100.0%
Gold $88.90 MTM
0
1
-1
-100.0%
Bronze M2M
0
167
-167
-100.0%
Silver M2M
0
4,240
-4240
-100.0%
Platinum Monthly
0
33
-33
-100.0%
Total
12,189
8,973
+3216
+35.8%
End-of-month TCC vs monthly GTV (ex-GST)
Blue line = end-of-month TCC (today’s point in orange). Green bars = monthly GTV ex-GST (current month is month-to-date, orange). Mar 25* substitutes the Mar-2025 bulk-rebill anomaly ($21.3M) with the Apr-2025 full-month GTV.
A. Monthly Sales (GA4)
33/36 months populated · Nov-2023+ from real GA4. Current month (amber) is GA4 MTD.
B. Monthly Connections (Activations)
C. Quarterly Connections (Activations)
D. Monthly Activations by Plan Tier
E. TCC by Plan Tier
³ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ᵃ Disconnections (yesterday) derived: Activations + PTCC − TCC. CY: 81 + 20,652 − 20,727 = 6. PY: 23 + 18,498 − 18,521 = 0. MoM: 20 + 20,702 − 20,722 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result would indicate overnight invoice arrivals (data-freshness artefact). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). ⁴ GTV anomaly fix: a March-2025 bulk-rebill inflated GTV to ~$21.3M; PY periods covering Mar-2025 use raw − Mar-2025 + Apr-2025 for like-for-like. ⁵ PTCC_CY = previous day’s published TCC (Google Sheet). PTCC_PY/PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1.