Kogan Internet Daily Report

20,494

TCC (end of period)

YoY +11.4% MoM -1.7%

11,901

FYTD Activations

YoY +35.1%

11,258

FYTD Sales (GA4)

YoY +40.2%

$16,579,565

FYTD GTV (adj.)

YoY +10.3%

977

MTD Activations

YoY +66.4% MoM +74.8%

$961,272

MTD GTV

YoY +20.9% MoM -2.2%

✓ What's Working Well

FYTD Sales +40.2% YoY — 11,258 vs 8,028 (+3,230).
FYTD Activations +35.1% YoY — 11,901 vs 8,812 (+3,089).
TCC +11.4% YoY — 20,494 vs 18,400 (+2,094 customers).
MTD Activations +66.4% YoY / +74.8% MoM — 977 vs 587 (PY) / 559 (prior month).
MTD GTV +20.9% YoY — $961,272 vs $794,850 (+$166,422).
MTD Sales +65.3% YoY / +104.2% MoM — 1,068 vs 646 / 523.
FYTD GTV +10.3% YoY (anomaly-adjusted) — $16,579,565 vs $15,034,414.
MTD churn lower — 293 disconnections vs 449 PY (-34.7%) and 507 prior month.
Gold+ tier scaling — now 4,434 customers vs 6 a year ago, driving the activation mix.

⚠ What Needs Watching

TCC down MoM -1.7% — 20,494 vs 20,854 a month ago; within normal monthly billing-cycle variation.
MTD GTV -2.2% MoM — $961,272 vs $983,357 prior month (both periods through the 19th).
Yesterday derived disconnections = -6 (CY) — a negative figure is a data-freshness artefact: overnight BigQuery invoice data lifted TCC_EOP above PTCC + activations. PY and prior-month bases are 0 so YoY/MoM show N/A. ⁻ᵃ
FYTD disconnections 9,251 vs 8,553 PY (+8.2%) — invoice-cycle churn floor (45-day lag); trending higher YoY as the base grows.
Silver tier contracting — 8,392 customers vs 10,675 a year ago as the base migrates toward Gold+.

Yesterday — 19 Jun 2026 (vs 19 Jun 2025 PY, vs 19 May 2026 prior month)

YoY (vs prior year)MoM (vs prior month)

Metric	CY	PY	YoY Δ	YoY %	MoM base	MoM Δ	MoM %
Sales (GA4) ⁻³⁵	70	46	+24	+52.2%	28	+42	+150.0%
Activations (CY reflects LAD 19 Jun)	55	42	+13	+31.0%	33	+22	+66.7%
Disconnections (Activations + PTCC − TCC) ⁻ᵃ	-6	+0	-6	N/A	+0	-6	N/A
GTV (ex-GST)	$0	$0	+0	N/A	$0	+0	N/A
TCC (end of period — 19 Jun)	20,494	18,400	+2,094	+11.4%	20,854	-360	-1.7%
PTCC (prev day published — 18 Jun) ⁻⁵	20,433	18,358	+2,075	+11.3%	20,821	-388	-1.9%

Plans activated — all plans (LAD 19 Jun, YoY only)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	37	0	+37	new
Gold MTM	12	11	+1	+9.1%
Silver MTM	3	21	-18	-85.7%
Platinum MTM	2	0	+2	new
Diamond MTM	1	1	+0	+0.0%
Bronze MTM	0	8	-8	−100.0%
Silver M2M	0	1	-1	−100.0%
Total	55	42	+13	+31.0%

⁻³⁵ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁻ᵃ Disconnections (yesterday) derived = Activations + PTCC − TCC. CY: 55 + 20,433 − 20,494 = -6. PY: 42 + 18,358 − 18,400 = 0. MoM: 33 + 20,821 − 20,854 = 0. A negative value means BigQuery invoice data arrived overnight, lifting TCC_EOP above PTCC + activations — a data-freshness artefact. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁻⁵ PTCC_CY = previous day's published TCC (Google Sheet, 18 Jun 2026 = 20,433). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled data). Disconnections (yesterday) = Activations + PTCC − TCC.

Month to date — 1 Jun–19 Jun 2026 (vs PY same range, vs 1 May–19 May 2026)

YoY (vs prior year)MoM (vs prior month)

Metric	CY	PY	YoY Δ	YoY %	MoM base	MoM Δ	MoM %
Sales (GA4) ⁻³⁵	1,068	646	+422	+65.3%	523	+545	+104.2%
Activations	977	587	+390	+66.4%	559	+418	+74.8%
Disconnections ⚠ floor (45-day lag)	293	449	-156	-34.7%	507	-214	-42.2%
GTV (ex-GST)	$961,272	$794,850	+166,422	+20.9%	$983,357	-22,085	-2.2%
TCC (end of period)	20,494	18,400	+2,094	+11.4%	20,854	-360	-1.7%

Plans activated — all plans (YoY only)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	722	0	+722	new
Gold MTM	118	165	-47	-28.5%
Silver MTM	50	212	-162	-76.4%
Bronze MTM	49	75	-26	-34.7%
Diamond MTM	24	5	+19	+380.0%
Platinum MTM	14	21	-7	-33.3%
Gold M2M	0	55	-55	−100.0%
Silver M2M	0	54	-54	−100.0%
Total	977	587	+390	+66.4%

⁻³⁵ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⚠ MTD/FYTD disconnections use invoice-cycle churn (45-day-lag floor).

Financial year to date — 1 Jul 2025–19 Jun 2026 (vs 1 Jul 2024–19 Jun 2025)

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁻³⁵	11,258	8,028	+3,230	+40.2%
Activations	11,901	8,812	+3,089	+35.1%
Disconnections ⚠ floor (45-day lag)	9,251	8,553	+698	+8.2%
GTV (ex-GST) ⁻⁴	$16,579,565	$15,034,414	+1,545,150	+10.3%
TCC (end of period)	20,494	18,400	+2,094	+11.4%

Plans activated — all plans (YoY only)

Plan	CY	PY	YoY Δ	YoY %
Gold+ MTM	5,502	0	+5,502	new
Silver MTM	2,534	1,208	+1,326	+109.8%
Gold MTM	2,210	904	+1,306	+144.5%
Bronze MTM	1,193	593	+600	+101.2%
Platinum MTM	258	150	+108	+72.0%
Diamond MTM	203	95	+108	+113.7%
Gold M2M	1	1,397	-1,396	-99.9%
Silver M2M	0	4,239	-4,239	−100.0%
Gold $88.90 MTM	0	1	-1	−100.0%
Bronze M2M	0	167	-167	−100.0%
Diamond Monthly	0	25	-25	−100.0%
Platinum Monthly	0	33	-33	−100.0%
Total	11,901	8,812	+3,089	+35.1%

⁻³⁵ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁻⁴ PY FYTD GTV anomaly-adjusted: Mar-2025 bulk-rebill (~$21.26M) replaced with Apr-2025 full-month GTV for like-for-like comparison.

⚠ FYTD disconnections use invoice-cycle churn (45-day-lag floor).

TCC (end of month) & Monthly GTV ex-GST — Jun 2023 to date

Blue line = end-of-month TCC (orange = today). Green bars = monthly GTV ex-GST (orange = current month MTD). Mar 25* GTV substituted with Apr-2025 full-month value to remove the bulk-rebill anomaly (~$21.26M).

A · Monthly Sales (GA4) — last 36 months

33/36 months populated · Nov 2023+ from real GA4 Items purchased. Current month (amber) is GA4 MTD.

Kogan Internet — Daily Performance Report

✓ What's Working Well

⚠ What Needs Watching

TCC (end of month) & Monthly GTV ex-GST — Jun 2023 to date

A · Monthly Sales (GA4) — last 36 months

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (end of month)