Kogan Internet — Daily Performance Report

Reference date (Yesterday): 12 Jul 2026 · Generated 13 Jul 2026 (Australia/Melbourne) · Sales from GA4 · All other metrics from BigQuery
✓ Deployed via sandbox · 13 Jul 2026 09:52 AEST · deployment 669bf4dc
TCC (end of period)
19,446
YoY +3.3%MoM -6.9%
BQ trough — published 11 Jul TCC 21,433
FYTD Activations
824
YoY +28.1%
1–12 Jul (FY just started)
FYTD Sales (GA4)
646
YoY +2.4%
1–12 Jul
FYTD GTV (ex-GST)
$555,984
YoY -9.7%
invoice timing — see note
MTD Activations
824
YoY +28.1%MoM +47.1%
MTD GTV (ex-GST)
$555,984
YoY -9.7%MoM -27.9%

✓ What's Working Well

  • New activations surging: MTD 1–12 Jul 824 vs 643 PY (+28.1% YoY) and vs 560 in the same window last month (+47.1% MoM). Strong start to FY27.
  • Gold+ carrying growth: 598 of 824 MTD activations (73%) are Gold+, the premium tier launched Sep-2025 — now the dominant new-connection plan.
  • Yesterday activations up: 56 on 11 Jul (LAD) vs 45 PY (+24.4% YoY).
  • Sales ahead YoY: GA4 MTD purchases 646 vs 631 PY (+2.4%).
  • Customer base still growing YoY: even at today's depressed BQ trough (19,446), TCC is +3.3% vs PY; the published 11-Jul TCC of 21,433 is +13.9% YoY.

⚠ What Needs Watching

  • TCC data-freshness trough: BigQuery TCC for 12 Jul computes to 19,446, ~1,800 (≈9%) below the settled/published level (21,433 on 11 Jul; 21,282 at 1 Jul). The early-July monthly invoice batch has not fully loaded, depressing the trailing-month invoiced-customer count.
  • Yesterday derived disconnections are an artefact: CY = 56 + 21,433 − 19,446 = 2,043, inflated by the TCC trough above — not real churn. PY derived value is negative (-67), a known data-freshness artefact (footnote a).
  • MTD GTV soft: $555,984 vs $615,945 PY (-9.7% YoY) and -27.9% MoM — largely billing-cycle timing (July invoice run still incomplete; June included a large batch). Revisit as invoices settle.
  • Legacy tier decline: MTD Silver activations 46 vs 294 PY (-84.4%) and Gold 112 vs 218 (-48.6%) — mix has shifted hard into Gold+, but monitor net effect on the base.
TCC / disconnections note: BigQuery TCC for 12 Jul (19,446) is a data-freshness trough ~1,800 below the published 11-Jul TCC (21,433). Derived Yesterday disconnections (2,043) reflect this artefact, not real churn.
YoY MoM
Metric CYPY YoY ΔYoY % MoM MoM ΔMoM %
Sales (GA4) ⁽³⁾ 4334 +9+26.5% 66 -23-34.8%
Activations 56 (CY reflects LAD 11 Jul)45 +11+24.4% 64 -8-12.5%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾ 2,043-67 +2,110-3149.3% 72 +1,971+2737.5%
GTV (ex-GST) $0$81,293 $-81,293-100.0% $92,012 $-92,012-100.0%
TCC (end of period — 12 Jul) 19,44618,829 +617+3.3% 20,887 -1,441-6.9%
PTCC (prev day published — 11 Jul) ⁽⁵⁾ 21,43318,717 +2,716 +14.5% 20,895 +538 +2.6%
Plans activated — all plans (LAD 11 Jul, YoY)
PlanCYPYYoY ΔYoY %
Gold+ MTM440+44new
Gold MTM414-10-71.4%
Bronze MTM46-2-33.3%
Silver MTM323-20-87.0%
Diamond MTM11+0+0.0%
Platinum MTM01-1−100.0%
Total5645+11+24.4%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name). All other metrics from BigQuery.
⁽ᵃ⁾ Disconnections (Yesterday) derived = Activations + PTCC − TCC. CY: 56 + 21,433 − 19,446 = 2,043. PY: 45 + 18,717 − 18,829 = -67. MoM: 64 + 20,895 − 20,887 = 72. A negative result (PY) indicates BigQuery invoice data arrived overnight so TCC_EOP exceeds PTCC + activations — a data-freshness artefact, rendered grey. The large positive CY figure is the opposite artefact: the early-July invoice batch has not fully loaded, depressing TCC_EOP. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day's published TCC (Google Sheet, date 11 Jul = 21,433). PTCC_PY and PTCC_MoM computed from BigQuery (report_date = YEST_PY−1 and MOM_YEST−1; settled historical data).
YoY MoM
Metric CYPY YoY ΔYoY % MoM MoM ΔMoM %
Sales (GA4) ⁽³⁾ 646631 +15+2.4% 586 +60+10.2%
Activations 824643 +181+28.1% 560 +264+47.1%
Disconnections
⚠ floor (45-day lag)
 94241 -147-61.0% 388 -294-75.8%
GTV (ex-GST) $555,984$615,945 $-59,961-9.7% $770,726 $-214,743-27.9%
TCC (end of period) 19,44618,829 +617+3.3% 20,887 -1,441-6.9%
Plans activated — all plans (1–12 Jul, YoY)
PlanCYPYYoY ΔYoY %
Gold+ MTM5980+598new
Gold MTM112218-106-48.6%
Silver MTM46294-248-84.4%
Bronze MTM40107-67-62.6%
Platinum MTM1715+2+13.3%
Diamond MTM119+2+22.2%
Total824643+181+28.1%
MTD = 1 Jul → 12 Jul (inclusive). Disconnections use invoice-cycle churn with a 45-day lag floor (recent periods understated). GTV soft YoY/MoM is largely billing-cycle timing. ⁽³⁾ Sales from GA4.
FYTD covers just 1–12 Jul 2026 — FY27 has only started, so FYTD ≈ MTD this run.
Metric CYPY YoY ΔYoY %
Sales (GA4) ⁽³⁾ 646631 +15+2.4%
Activations 824643 +181+28.1%
Disconnections
⚠ floor (45-day lag)
 94241 -147-61.0%
GTV (ex-GST) $555,984$615,945 $-59,961-9.7%
TCC (end of period) 19,44618,829 +617+3.3%
Plans activated — all plans (FYTD, YoY)
PlanCYPYYoY ΔYoY %
Gold+ MTM5980+598new
Gold MTM112218-106-48.6%
Silver MTM46294-248-84.4%
Bronze MTM40107-67-62.6%
Platinum MTM1715+2+13.3%
Diamond MTM119+2+22.2%
Total824643+181+28.1%
FYTD = 1 Jul 2026 → 12 Jul 2026 vs 1 Jul 2025 → 12 Jul 2025. ⁽³⁾ Sales from GA4. Disconnections ⚠ floor (45-day lag).
TCC (end-of-month) & Monthly GTV ex-GST
Blue line = end-of-month TCC (NIC+PIC); orange point = today (19,446, BQ trough). Green bars = monthly GTV ex-GST; orange bar = July MTD. *Mar-25 GTV substituted with Apr-25 full-month value ($1,239,536) — the raw Mar-25 figure (~$21.3M) was a one-off bulk-rebill anomaly.
A · Monthly Sales (GA4) — last 37 months
33/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (13 still estimated). Current month (amber) is GA4 MTD.
B · Monthly Connections (Activations) — last 36 months
Current month (amber) is month-to-date.
C · Quarterly Connections (Activations)
Current quarter (amber) labelled QTD.
D · Monthly Activations by Plan Tier (stacked)
Current month (in progress) is month-to-date.
E · TCC by Plan Tier (stacked area, end-of-month)
Final point = today. Gold+ share has grown rapidly since Sep-2025.