Kogan Internet Daily Performance Report

Reference date: 5 May 2026 · Generated 05 May 2026 23:43 UTC · Latest activation date: 04 May
Performance Summary
Yesterday
MTD
FYTD
TCC + GTV Chart
3-Year Trends
TCC (end of period)
20,017
YoY +8.6%MoM -2.0%
vs PY 18,425
FYTD Activations
10,144
YoY +35.8%
vs PY 7,470
FYTD Sales (GA4)
9,507
YoY +42.0%
vs PY 6,695
FYTD GTV (adj.)
$14.30M
YoY +7.7%
PY $13.27M
MTD Activations
105
YoY -53.1%MoM -19.2%
PY 224
MTD GTV (ex-GST)
$134,116
YoY -51.8%MoM -56.9%
PY $278,055

✓ What's Working Well

  • FYTD activations: 10,144 vs PY 7,470 (+2,674, +35.8%) — strong growth driven by Gold+ launch in Sep 2025.
  • FYTD GTV (anomaly-adjusted): $14.30M vs PY $13.27M (+7.7%) — solid revenue lift after stripping the March-2025 bulk-rebill artefact.
  • TCC end-of-period: 20,017 vs PY 18,425 (+1,592, +8.6%) — net base up YoY.
  • Yesterday sales (GA4): 42 items vs PY 24 (+75.0%); MoM 15 (+27).
  • MTD sales (GA4): 148 items vs PY 117 (+26.5%); MoM 96 (+52).
  • FYTD sales (GA4): 9,507 items vs PY 6,695 (+42.0%) — sustained acquisition momentum.

⚠ What Needs Watching

  • MTD activations: 105 vs PY 224 (-53.1%); MoM 130 (-19.2%) — only 5 days of data and a 1-day activation lag means the May figure is partial; watch trajectory.
  • MTD GTV: $134,116 vs PY $278,055 (-51.8%); MoM $311,285 (-56.9%) — MTD invoice volume is back-loaded; this typically catches up later in the month.
  • Yesterday GTV: $47,283 vs PY $76,753 (-38.4%); MoM $143,844 (-67.1%) — single-day swing; billing-cycle effect.
  • Yesterday derived disconnections: CY 63, PY 52, MoM -167 — MoM is negative because BigQuery invoice data has settled overnight, causing TCC_EOP to exceed PTCC + activations on that historical date. Data-freshness artefact, not a real signal.
  • FYTD disconnections (invoice-cycle): 8,055 vs PY 7,244 (+11.2%) — disconnection velocity has picked up vs PY; partly driven by larger base.
  • TCC MoM: 20,017 vs 20,429 (-2.0%) — small dip on the month, lifecycle/cadence-sensitive.
Legend:YoY columnsMoM columns (vs 05 Apr)
Metric CY (05 May) PY (05 May 2025) YoY Δ YoY % MoM (05 Apr) MoM Δ MoM %
Sales (GA4) 34224+18+75.0%15+27+180.0%
Activations (CY reflects LAD 04 May)2120+1+5.0%15+6+40.0%
Disconnections (Activations + PTCC − TCC) a6352+11+21.2%-167+230+137.7%
GTV (ex-GST)$47,283$76,753$-29,470-38.4%$143,844$-96,561-67.1%
TCC (end of period — 05 May) 520,01718,425+1,592+8.6%20,429-412-2.0%
PTCC (previous day's published TCC — 04 May)20,05918,457+1,602+8.7%20,247-188-0.9%
Plans activated — all plans (CY uses LAD 04 May)
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM160+16new
Bronze MTM32+1+50.0%
Gold MTM18-7-87.5%
Platinum MTM110+0.0%
Diamond MTM01-1−100.0%
Silver MTM08-8−100.0%
Total2120+1+5.0%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

5 PTCC_CY = previous day's published TCC (from Google Sheet: docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 21 + 20,059 − 20,017 = 63. PY: 20 + 18,457 − 18,425 = 52. MoM: 15 + 20,247 − 20,429 = -167. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). Negative MoM means BigQuery invoice data has settled overnight, causing TCC_EOP to exceed PTCC + activations on that historical date — a data-freshness artefact, not a real signal.

Legend:YoY columnsMoM (1 Apr – 5 Apr 2026)
Metric CY (1 May – 05 May 2026) PY (1 May – 5 May 2025) YoY Δ YoY % MoM (1 Apr – 5 Apr 2026) MoM Δ MoM %
Sales (GA4) 3148117+31+26.5%96+52+54.2%
Activations105224-119-53.1%130-25-19.2%
Disconnections ⚠ floor (45-day lag)098-98-100.0%133-133-100.0%
GTV (ex-GST)$134,116$278,055$-143,938-51.8%$311,285$-177,168-56.9%
TCC (end of period)20,01718,425+1,592+8.6%20,429-412-2.0%
Plans activated — all plans
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM780+78new
Gold MTM1295-83-87.4%
Bronze MTM537-32-86.5%
Platinum MTM47-3-42.9%
Diamond MTM36-3-50.0%
Silver MTM376-73-96.1%
Silver M2M03-3−100.0%
Total105224-119-53.1%

3 Sales sourced from GA4. All other metrics from BigQuery.

Disconnections (MTD) use invoice-cycle churn with a 45-day lag floor; the May-2026 figure currently shows 0 because no events have settled yet for that window.

Metric CY (1 Jul 2025 – 05 May 2026) PY (1 Jul 2024 – 5 May 2025) YoY Δ YoY %
Sales (GA4) 39,5076,695+2,812+42.0%
Activations10,1447,470+2,674+35.8%
Disconnections ⚠ floor (45-day lag)8,0557,244+811+11.2%
GTV (ex-GST) 4$14.30M$13.27M+$1.03M+7.7%
TCC (end of period)20,01718,425+1,592+8.6%
Plans activated — all plans
PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,2270+4,227new
Silver MTM2,437689+1,748+253.7%
Gold MTM2,001466+1,535+329.4%
Bronze MTM1,092391+701+179.3%
Platinum MTM220105+115+109.5%
Diamond MTM16683+83+100.0%
Gold M2M11,338-1,337-99.9%
Gold $88.90 MTM01-1−100.0%
Silver M2M04,172-4,172−100.0%
Bronze M2M0167-167−100.0%
Diamond Monthly025-25−100.0%
Platinum Monthly033-33−100.0%
Total10,1447,470+2,674+35.8%

3 Sales sourced from GA4. All other metrics from BigQuery.

4 PY GTV anomaly-adjusted: raw FYTD-PY = $33.29M was inflated by a March-2025 bulk-rebill event (~$21.26M). Adjusted PY = raw − Mar-25 GTV + Apr-25 full-month GTV = $13.27M.

TCC + Monthly GTV (Jun 2023 – present)
Blue line = end-of-month TCC (orange = today's value, partial month). Green bars = monthly GTV ex-GST (orange = current month-to-date). Mar-25 GTV substituted with Apr-25 full-month value to remove the bulk-rebill anomaly (Mar 25*).
Kogan Internet Daily Performance Report · Kogan Australia · 5 May 2026 · PTCC source: TCC Calc Google Sheet