Kogan Internet · generated 16 Sep 2026 (Australia/Melbourne) · ✓ Deployed via sandbox
TCC (end of period) as at 15 Sep
24,057
YoY +3,578 (+17.5%)MoM +1,067 (+4.6%)
FYTD Activations 1 Jul - 15 Sep 2026
4,860
YoY +1,485 (+44.0%)
FYTD Sales (GA4) 1 Jul - 15 Sep 2026
4,793
YoY +1,757 (+57.9%)
FYTD GTV (ex-GST) 1 Jul - 15 Sep 2026
$4,320,232
YoY +$791,823 (+22.4%)
MTD Activations 1 Sep - 15 Sep 2026
1,015
YoY +711 (+233.9%)MoM +86 (+9.3%)
MTD GTV (ex-GST) 1 Sep - 15 Sep 2026
$1,034,627
YoY +$285,398 (+38.1%)MoM +$58,988 (+6.0%)
✓ What’s Working Well
FYTD activations 4,860 vs 3,375 PY — +1,485 (+44.0%). The strongest FY opening in the three-year series; 2026 Q3 stands at 4,860 activations, ahead of every prior quarter.
FYTD sales (GA4) 4,793 vs 3,036 PY — +1,757 (+57.9%), growing faster than activations, so the top of the funnel is filling ahead of provisioning.
FYTD GTV $4,320,232 vs $3,528,409 PY — +$791,823 (+22.4%).
TCC 24,057 — +3,578 YoY (+17.5%) and +1,067 MoM (+4.6%), against 20,479 at 15 Sep 2025 and 22,990 at 15 Aug 2026.
MTD activations 1,015 vs 304 PY — +711 (+233.9%); MoM +86 (+9.3%) against 929 over the same 1–15 window in August.
Gold+ is carrying the growth: 3,532 FYTD activations vs 5 PY, and the Gold+ base has gone from 192 customers at 30 Sep 2025 to 8,180 at 16 Sep 2026.
⚠ What Needs Watching
Yesterday’s derived disconnections are not comparable this run. CY is 282, but both the PY and MoM bases compute to 0 — on 15 Sep 2025 and 15 Aug 2026 no new invoice batch had landed (LID unchanged), so Activations + PTCC − TCC collapses to zero. YoY and MoM percentages show N/A.
PTCC drift of 230. The sheet-published PTCC for 14 Sep 2026 is 24,287; BigQuery now recomputes TCC at that same date as 24,057 after overnight invoice settlement. Yesterday’s 282 derived disconnections inherit that gap, so read the level as indicative rather than exact.
MTD and FYTD disconnections are floors, not results. MTD shows 52 vs 332 PY and FYTD 1,847 vs 1,772 PY, but invoice-cycle churn needs 45 days to confirm a lapse, so current-period figures are structurally understated and will climb. The MTD “improvement” is an artefact of that lag, not a churn win.
Yesterday GTV is $0 on CY, PY and MoM. Invoices are issued in batches and none fell on 15 Sep 2026, 15 Sep 2025 or 15 Aug 2026 — the latest invoice date in the warehouse is 14 Sep 2026. Single-day GTV is not a usable signal; read MTD and FYTD instead.
Base concentration in Gold+. Silver TCC has fallen from 11,292 at 30 Sep 2025 to 7,811, and Gold from 6,417 to 5,474, while Gold+ has grown to 8,180 — about 34% of the base. Net growth is healthy, but it now rests on one tier, so any pricing or margin change to Gold+ moves the whole book.
Activations run below GA4 sales MTD (1,015 activations vs 1,224 sales for 1–15 Sep). The series measure different moments — order placement vs. service activation — so the 209 gap is a provisioning-backlog indicator worth tracking.
March-2025 GTV anomaly. The bulk-rebill event inflated Mar-25 GTV to about $21.26M; the TCC + GTV chart substitutes the Apr-25 full-month figure. No PY period in today’s tables covers March 2025, so no table adjustment was required.
★ Sales from GA4 · All other metrics from BigQuery
Yesterday — 15 Sep 2026
YoY — vs prior yearMoM — vs prior month
⚠ Derived disconnections: the PY and/or MoM comparison base is 0 because no new invoice batch had landed on those reference dates (LID unchanged), so Activations + PTCC − TCC collapses to zero. YoY / MoM percentages show N/A and the comparison is not meaningful this run.
⚠ PTCC drift: the sheet-published PTCC for 14 Sep is 24,287, but BigQuery now recomputes TCC at that date as 24,057 (−230). Overnight invoice-data settlement moved the base, so yesterday’s derived disconnections (282) carry that drift.
Metric
CY 15 Sep 2026
PY 15 Sep 2025
YoY Δ
YoY %
MoM 15 Aug 2026
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
50
30
+20
+66.7%
47
+3
+6.4%
Activations
52(CY reflects LAD 14 Sep)
20
+32
+160.0%
52
0
0.0%
Disconnections ⁽ᵃ⁾(Activations + PTCC − TCC)
282
0
+282
N/A
0
+282
N/A
GTV (ex-GST)
$0
$0
$0
N/A
$0
$0
N/A
TCC (end of period — 15 Sep)
24,057
20,479
+3,578
+17.5%
22,990
+1,067
+4.6%
PTCC (previous day’s published TCC — 14 Sep) ⁽⁵⁾
24,287
20,459
+3,828
+18.7%
22,938
+1,349
+5.9%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 52 + 24,287 − 24,057 = 282. PY: 20 + 20,459 − 20,479 = 0. MoM: 52 + 22,938 − 22,990 = 0. PTCC (CY) from the TCC Calc Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, not a real gain, and shown in neutral grey. True figures pending the SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). ⁽⁵⁾ PTCC_CY = previous day’s published TCC (from the Google Sheet TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (14 Sep 2025) and MOM_YEST−1 (14 Aug 2026). Disconnections (yesterday) = Activations + PTCC − TCC.
★ Sales from GA4 · All other metrics from BigQuery
Month to date — 1 Sep - 15 Sep 2026
YoY — vs prior yearMoM — vs prior month
Metric
CY 1 Sep - 15 Sep 2026
PY 1 Sep - 15 Sep 2025
YoY Δ
YoY %
MoM 1 Aug - 15 Aug 2026
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
1,224
288
+936
+325.0%
829
+395
+47.6%
Activations
1,015
304
+711
+233.9%
929
+86
+9.3%
Disconnections⚠ floor (45-day lag)
52
332
−280
−84.3%
494
−442
−89.5%
GTV (ex-GST)
$1,034,627
$749,229
+$285,398
+38.1%
$975,639
+$58,988
+6.0%
TCC (end of period)
24,057
20,479
+3,578
+17.5%
22,990
+1,067
+4.6%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⚠ Disconnections for MTD and FYTD use invoice-cycle churn, which needs 45 days to confirm a lapse. Recent periods are therefore a floor and will rise as data matures — a low current-period figure is incomplete attribution, not a real improvement.
★ Sales from GA4 · All other metrics from BigQuery
Financial year to date — 1 Jul - 15 Sep 2026
Metric
CY 1 Jul - 15 Sep 2026
PY 1 Jul - 15 Sep 2025
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
4,793
3,036
+1,757
+57.9%
Activations
4,860
3,375
+1,485
+44.0%
Disconnections⚠ floor (45-day lag)
1,847
1,772
+75
+4.2%
GTV (ex-GST)
$4,320,232
$3,528,409
+$791,823
+22.4%
TCC (end of period)
24,057
20,479
+3,578
+17.5%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⚠ Disconnections for MTD and FYTD use invoice-cycle churn, which needs 45 days to confirm a lapse. Recent periods are therefore a floor and will rise as data matures — a low current-period figure is incomplete attribution, not a real improvement. ⁽⁴⁾ PY GTV is adjusted for the March-2025 bulk-rebill anomaly (raw Mar-25 GTV ≈ $21.26M) by substituting the April-2025 full-month GTV. Not triggered this run — no PY period in this report covers March 2025.
Blue line = end-of-month Total Connected Customers (left axis). Green bars = monthly GTV ex-GST (right axis). The final point (orange) is today, 16 Sep 2026 — TCC as at 15 Sep 2026 and month-to-date GTV. Mar 25* substitutes the April-2025 full-month GTV ($1,239,536) for the raw March-2025 figure ($21,255,577), which was inflated by a one-off bulk-rebill event.
3-Year Trends
A · Monthly Sales (GA4)
35/37 months populated · Nov 2023 onward from real GA4; Sep–Oct 2023 predate GA4 ecommerce tracking and stay null. Current month (amber) is GA4 month-to-date through 15 Sep 2026.
B · Monthly Connections (Activations)
Source: BigQuery. Current month (amber) is partial.
C · Quarterly Connections (Activations)
Source: BigQuery. Final bar (amber) is quarter-to-date.
D · Monthly Activations by Plan Tier
Stacked. Source: BigQuery, tier derived from ProductName.
E · TCC by Plan Tier
Stacked area. Same NIC + PIC formula as the TCC + GTV chart; 36 month-ends plus a final point at today.
Sales from GA4 (property p415250248) · Activations, disconnections, GTV and TCC from BigQuery (kogan-analytics-prod) · PTCC from the TCC Calc Google Sheet