Kogan Internet Daily Report

Performance Summary

TCC (end of period)

20,598

YoY +10.8%

MoM +0.3%

FYTD activations

9,859

YoY +37.6%

FYTD sales (GA4)

9,203

YoY +42.3%

FYTD GTV (anom-adj)

$14.01M

YoY +9.3%

MTD activations

702

YoY +52.6%

MoM -21.3%

MTD GTV

$1.29M

YoY +20.6%

MoM +2.3%

✓ What's Working Well

TCC end of period at 20,598, up +2,015 (+10.8%) YoY vs 18,583.
TCC also up +70 (+0.3%) MoM vs 20,528 on 25 Mar 2026.
FYTD activations 9,859 vs PY 7,166 — +2,693 (+37.6%) YoY.
FYTD sales (GA4) 9,203 vs PY 6,467 — +2,736 (+42.3%) YoY.
FYTD GTV (ex-GST) $14.01M vs anomaly-adjusted PY $12.82M — +9.3% YoY (PY adjusted to remove Mar-2025 bulk-rebill).
MTD activations 702 (+52.6% YoY).
MTD GTV $1.29M (+20.6% YoY, +2.3% MoM).
MTD sales (GA4) 655 — +55.2% YoY.
MTD invoice-cycle disconnections 563 vs PY 747 — -24.6% YoY (fewer churn events is good).

⚠ What Needs Watching

Yesterday sales (GA4) 16 vs PY 17 (-5.9%); MoM 30 (-46.7%). Single-day variance — track for trend.
MTD activations -21.3% MoM (702 vs 892); YoY remains strongly positive.
MTD sales (GA4) -28.1% MoM (655 vs 911). Mar 1–25 was a stronger pacing window; YoY remains positive.
Yesterday derived disconnections show CY=22, PY=0, MoM=0. Where PY/MoM resolves to 0 the YoY/MoM % displays as N/A. Derived from Activations + PTCC − TCC; small noise expected as BigQuery invoices settle.
FYTD invoice-cycle disconnections 7,793 vs PY 7,088 (+9.9%); offset by stronger gross adds (FYTD activations +37.6% YoY).

Yesterday — Saturday, 25 April 2026

YoY columns (vs 25 Apr 2025) MoM columns (vs 25 Mar 2026)

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	16	17	-1	-5.9%	30	-14	-46.7%
Activations	31 (CY reflects LAD 24 Apr)	25	+6	+24.0%	29	+2	+6.9%
Disconnections ^(a) (Activations + PTCC − TCC)	22	0	+22	N/A	0	+22	N/A
GTV (ex-GST)	$0.00	$0.00	$0.00	0.0%	$0.00	$0.00	0.0%
TCC (end of period — 25 Apr)	20,598	18,583	+2,015	+10.8%	20,528	+70	+0.3%
PTCC (previous day's published TCC — 24 Apr) ⁽⁵⁾	20,589	18,558	+2,031	+10.9%	20,499	+90	+0.4%

Plans activated — all plans (Yesterday — LAD 24 Apr 2026 vs 25 Apr 2025)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	26	0	+26	new
Gold MTM	3	5	-2	-40.0%
Bronze MTM	1	6	-5	-83.3%
Diamond MTM	1	0	+1	new
Silver MTM	0	11	-11	−100.0%
Platinum MTM	0	2	-2	−100.0%
Silver M2M	0	1	-1	−100.0%
Total	31	25	+6	+24.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 31 + 20,589 − 20,598 = 22. PY: 25 + 18,558 − 18,583 = 0. MoM: 29 + 20,499 − 20,528 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Month-to-Date — 1 Apr to 25 Apr 2026

YoY columns (vs 1 Apr–25 Apr 2025) MoM columns (vs 1 Mar–25 Mar 2026)

Metric	CY	PY	YoY Δ	YoY %	MoM (1–25 Mar)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	655	422	+233	+55.2%	911	-256	-28.1%
Activations	702	460	+242	+52.6%	892	-190	-21.3%
Disconnections ⚠ floor (45-day lag)	563	747	-184	-24.6%	813	-250	-30.8%
GTV (ex-GST)	$1,288,349.44	$1,068,135.31	+$220.2k	+20.6%	$1,259,283.20	+$29.1k	+2.3%
TCC (end of period)	20,598	18,583	+2,015	+10.8%	20,528	+70	+0.3%

Plans activated — all plans (MTD — Apr 1–25, 2026 vs Apr 1–25, 2025)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	493	0	+493	new
Gold MTM	102	142	-40	-28.2%
Bronze MTM	43	102	-59	-57.8%
Silver MTM	36	167	-131	-78.4%
Platinum MTM	16	24	-8	-33.3%
Diamond MTM	12	10	+2	+20.0%
Silver M2M	0	15	-15	−100.0%
Total	702	460	+242	+52.6%

⁽³⁾ Sales sourced from GA4. ⁽⁴⁾ GTV PY adjusted for Mar-2025 bulk-rebill anomaly where applicable.

Disconnections use invoice-cycle churn (LEAD on CustomerID, attributed to inv_date + 35 days). 45-day lag floor applied — recent values may continue to grow.

FYTD — 1 Jul 2025 to 25 Apr 2026

YoY columns (vs 1 Jul 2024–25 Apr 2025)

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	9,203	6,467	+2,736	+42.3%
Activations	9,859	7,166	+2,693	+37.6%
Disconnections ⚠ floor (45-day lag)	7,793	7,088	+705	+9.9%
GTV (ex-GST) ⁽⁴⁾	$14,014,517.80	$12,823,851.21 ⁽⁴⁾	+$1.19M	+9.3%
TCC (end of period)	20,598	18,583	+2,015	+10.8%

Plans activated — all plans (FYTD — Jul 2025–Apr 25, 2026 vs Jul 2024–Apr 25, 2025)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	4,019	0	+4,019	new
Silver MTM	2,424	579	+1,845	+318.7%
Gold MTM	1,963	344	+1,619	+470.6%
Bronze MTM	1,081	340	+741	+217.9%
Platinum MTM	213	97	+116	+119.6%
Diamond MTM	158	74	+84	+113.5%
Gold M2M	1	1,338	-1,337	-99.9%
Silver M2M	0	4,168	-4,168	−100.0%
Platinum Monthly	0	33	-33	−100.0%
Bronze M2M	0	167	-167	−100.0%
Diamond Monthly	0	25	-25	−100.0%
Gold $88.90 MTM	0	1	-1	−100.0%
Total	9,859	7,166	+2,693	+37.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). ⁽⁴⁾ GTV PY adjusted: raw PY GTV was $32,839,892.90 which included a Mar-2025 bulk-rebill of $21,255,577.45. Adjusted PY = raw − Mar-2025 + Apr-2025 ($1,239,535.76) = $12,823,851.21 for like-for-like comparison.

Disconnections use invoice-cycle churn methodology with 45-day lag floor.

TCC + GTV — Monthly History

Blue line: end-of-month TCC. Green bars: monthly GTV ex-GST. Orange = current value (today). The Mar-2025 bar (Mar 25*) is substituted with Apr-2025's full-month GTV value to remove a one-off bulk-rebill anomaly that inflated Mar-2025 to $21.26M.

3-Year Trends

A · Monthly Sales (GA4)

30/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD. Real GA4: Nov-2023 (459), Apr-2026 MTD (655). Other Nov-2023+ months are stop-gap estimates pending backfill.

Kogan Internet Daily Performance Report