Kogan Internet Daily Performance Report

As at Wednesday 29 April 2026 · Generated 30 Apr 2026 (Australia/Melbourne)

Performance Summary — as at 29 Apr 2026

⚠ GA4 connector unavailable in this run — Sales values are BigQuery activation counts as a fallback proxy.
⚠ PTCC loaded from BigQuery fallback (Google Sheet & state file unavailable for 28 Apr).
TCC (end of period)
19,916
YoY +7.2% · MoM −2.3%
FYTD Activations
9,965
YoY +37.8%
FYTD Sales (GA4)
9,965
YoY +37.8%
FYTD GTV4
$14.13M
YoY +8.7%
MTD Activations
808
YoY +53.3% · MoM −21.2%
MTD GTV
$1.40M
YoY +13.1% · MoM −1.3%

✓ What's Working Well

  • TCC up YoY: 19,916 vs 18,579 (1,337 more, +7.2%).
  • FYTD activations strong: 9,965 vs 7,233 PY (+37.8%, +2,732).
  • MTD activations ahead of PY: 808 vs 527 (+53.3%, +281).
  • MTD GTV ahead of PY: $1.40M vs $1.24M (+13.1%).
  • FYTD GTV ahead of PY (anomaly-adjusted): $14.13M vs $13.00M (+8.7%). PY adjusted for March 2025 bulk-rebill.
  • Gold+ continues to dominate the MTD mix: 566 activations (no Gold+ in PY April).

⚠ What Needs Watching

  • TCC down MoM: 19,916 vs 20,394 (478 fewer, −2.3%). Suggests April churn outpaced new acts.
  • MTD activations behind prior month at same point: 808 vs 1,026 (−21.2%). Last month was a strong Gold+ pulse — current pace lighter.
  • MTD GTV slightly behind prior month run-rate: $1.40M vs $1.42M (−1.3%).
  • Yesterday disconnections derived as Activations + PTCC − TCC = 37 (CY). PTCC was loaded from BigQuery fallback because the Google Sheet/state file weren't accessible in this run; the BigQuery LID is shared between PTCC and TCC, so derived churn equals activations until tomorrow's PTCC settles. True figures pending SQL Server source.
  • GA4 sales feed unavailable in this run — Sales rows show BigQuery activation counts as a fallback proxy. Restore the Chrome connector to repopulate GA4 numbers tomorrow.

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. This run: GA4 unavailable, sales values shown are BigQuery activation counts as a fallback proxy.

4 March 2025 PY GTV adjusted for bulk-rebill anomaly: raw March 2025 GTV ($21,255,577.45) replaced with April 2025 GTV ($1,239,535.76) for like-for-like FYTD comparison. Adjusted FYTD PY GTV = $12,995,251.66.

5 PTCC_CY = previous day's published TCC, normally fetched from the Google Sheet. In this run it has been computed from BigQuery using report_date = YEST−1. PTCC_PY and PTCC_MoM computed from BigQuery (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 19916 − 19916 = 37. PY: 16 + 18563 − 18579 = 0. MoM: 33 + 20361 − 20394 = 0. PTCC (CY) from BigQuery fallback today (Google Sheet not accessible); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Yesterday — Wednesday 29 April 2026

⚠ GA4 connector unavailable in this run — Sales values are BigQuery activation counts as a fallback proxy.
⚠ PTCC loaded from BigQuery fallback (Google Sheet & state file unavailable for 28 Apr).
★ Sales from GA4 (proxied this run) · All other metrics from BigQuery
YoY MoM
MetricCY (29 Apr)PY (29 Apr 2025)YoY ΔYoY %MoM (29 Mar)MoM ΔMoM %
Sales (GA4)33716+21+131.2%33+4+12.1%
Activations37
(CY reflects LAD 28 Apr)		16+21+131.2%33+4+12.1%
Disconnections (Activations + PTCC − TCC)a370+37N/A0+37N/A
GTV (ex-GST)$0$000.0%$000.0%
TCC (end of period — 29 Apr)19,91618,579+1,337+7.2%20,394−478−2.3%
PTCC (previous day's published TCC — 28 Apr)519,91618,563+1,353+7.3%20,361−445−2.2%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM240+24new
Gold MTM54+1+25.0%
Bronze MTM42+2+100.0%
Silver MTM49−5−55.6%
Platinum MTM01−1−100.0%
Total3716+21+131.2%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. This run: GA4 unavailable, sales values shown are BigQuery activation counts as a fallback proxy.

4 March 2025 PY GTV adjusted for bulk-rebill anomaly: raw March 2025 GTV ($21,255,577.45) replaced with April 2025 GTV ($1,239,535.76) for like-for-like FYTD comparison. Adjusted FYTD PY GTV = $12,995,251.66.

5 PTCC_CY = previous day's published TCC, normally fetched from the Google Sheet. In this run it has been computed from BigQuery using report_date = YEST−1. PTCC_PY and PTCC_MoM computed from BigQuery (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 19916 − 19916 = 37. PY: 16 + 18563 − 18579 = 0. MoM: 33 + 20361 − 20394 = 0. PTCC (CY) from BigQuery fallback today (Google Sheet not accessible); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month-to-date — 01 Apr–29 Apr 2026

⚠ GA4 connector unavailable in this run — Sales values are BigQuery activation counts as a fallback proxy.
★ Sales from GA4 (proxied this run) · All other metrics from BigQuery
YoY MoM
MetricCY (01 Apr–29 Apr)PY (01 Apr–29 Apr 2025)YoY ΔYoY %MoM (01 Mar–29 Mar)MoM ΔMoM %
Sales (GA4)3808527+281+53.3%1,026−218−21.2%
Activations808527+281+53.3%1,026−218−21.2%
Disconnections ⚠ floor (45-day lag)625805−180−22.4%1,053−428−40.6%
GTV (ex-GST)$1.40M$1.24M+$162.7k+13.1%$1.42M−$18.1k−1.3%
TCC (end of period)19,91618,579+1,337+7.2%20,394−478−2.3%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5660+566new
Gold MTM119165−46−27.9%
Bronze MTM49115−66−57.4%
Silver MTM42195−153−78.5%
Platinum MTM1825−7−28.0%
Diamond MTM1412+2+16.7%
Silver M2M015−15−100.0%
Total808527+281+53.3%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. This run: GA4 unavailable, sales values shown are BigQuery activation counts as a fallback proxy.

4 March 2025 PY GTV adjusted for bulk-rebill anomaly: raw March 2025 GTV ($21,255,577.45) replaced with April 2025 GTV ($1,239,535.76) for like-for-like FYTD comparison. Adjusted FYTD PY GTV = $12,995,251.66.

5 PTCC_CY = previous day's published TCC, normally fetched from the Google Sheet. In this run it has been computed from BigQuery using report_date = YEST−1. PTCC_PY and PTCC_MoM computed from BigQuery (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 19916 − 19916 = 37. PY: 16 + 18563 − 18579 = 0. MoM: 33 + 20361 − 20394 = 0. PTCC (CY) from BigQuery fallback today (Google Sheet not accessible); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Financial year-to-date — 01 Jul 2025–29 Apr 2026

⚠ GA4 connector unavailable in this run — Sales values are BigQuery activation counts as a fallback proxy.
★ Sales from GA4 (proxied this run) · All other metrics from BigQuery
YoY
MetricCY (01 Jul 2025–29 Apr 2026)PY (01 Jul 2024–29 Apr 2025)YoY ΔYoY %
Sales (GA4)39,9657,233+2,732+37.8%
Activations9,9657,233+2,732+37.8%
Disconnections ⚠ floor (45-day lag)7,8557,146+709+9.9%
GTV (ex-GST)4$14.13M$13.00M+$1.13M+8.7%
TCC (end of period)19,91618,579+1,337+7.2%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,0920+4,092new
Silver MTM2,430607+1,823+300.3%
Gold MTM1,980367+1,613+439.5%
Bronze MTM1,087353+734+207.9%
Platinum MTM21598+117+119.4%
Diamond MTM16076+84+110.5%
Gold M2M11,338−1,337−99.9%
Bronze M2M0167−167−100.0%
Diamond Monthly025−25−100.0%
Gold $88.90 MTM01−1−100.0%
Platinum Monthly033−33−100.0%
Silver M2M04,168−4,168−100.0%
Total9,9657,233+2,732+37.8%

3 Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. This run: GA4 unavailable, sales values shown are BigQuery activation counts as a fallback proxy.

4 March 2025 PY GTV adjusted for bulk-rebill anomaly: raw March 2025 GTV ($21,255,577.45) replaced with April 2025 GTV ($1,239,535.76) for like-for-like FYTD comparison. Adjusted FYTD PY GTV = $12,995,251.66.

5 PTCC_CY = previous day's published TCC, normally fetched from the Google Sheet. In this run it has been computed from BigQuery using report_date = YEST−1. PTCC_PY and PTCC_MoM computed from BigQuery (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

a Disconnections derived formula: Activations + PTCC − TCC. CY: 37 + 19916 − 19916 = 37. PY: 16 + 18563 − 18579 = 0. MoM: 33 + 20361 − 20394 = 0. PTCC (CY) from BigQuery fallback today (Google Sheet not accessible); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC + GTV — Monthly

End-of-month TCC (line) and monthly GTV ex-GST (bars). Today's point is highlighted in amber. Hover for values.

Note: Mar 25 GTV bar shows the April 2025 full-month GTV value ($1,239,535.76) substituted for the bulk-rebill anomaly raw of $21,255,577.45.

3-Year Trends

A · Monthly Sales (GA4)

30/37 months populated · Bootstrapped from BigQuery activations × 0.93 calibration in this run; will be replaced with real GA4 over time. Current month (amber) is bootstrapped, not GA4 MTD.

B · Monthly Activations

C · Quarterly Activations

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (End of Month)