Kogan Internet — Daily Performance Report

Yesterday: 23 Jun 2026 · Generated 2026-06-24 (Australia/Melbourne) · Sales from GA4, all other metrics from BigQuery

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

TCC (end of period)

20,733

YoY +11.8%MoM +0.0%

FYTD Activations

12,189

YoY +35.8%

FYTD Sales (GA4)

11,513

YoY +40.2%

FYTD GTV (ex-GST, adj)

$16.88M

YoY +10.3%

MTD Activations

1,265

YoY +69.1%MoM +89.1%

MTD GTV (ex-GST)

$1.26M

YoY +18.3%MoM -0.1%

✓ What's Working Well

FYTD activations up +35.8% — 12,189 vs 8,973 prior year (+3,216).
FYTD sales (GA4) up +40.2% — 11,513 vs 8,211 (+3,302).
MTD activations up +69.1% YoY / +89.1% MoM — 1,265 vs 748 (PY) and 669 (prior month).
MTD sales (GA4) up +59.6% YoY / +111.7% MoM — 1,323 vs 829 and 625.
TCC up +11.8% YoY to 20,733 (+2,189 vs 18,544); steady MoM (+0.03%).
MTD GTV up +18.3% YoY — $1,262,714 vs $1,067,356.
FYTD GTV up +10.3% YoY (anomaly-adjusted) — $16,881,006 vs $15,306,920.
MTD disconnections down 23.6% YoY — 396 vs 518 (fewer is better).
Yesterday activations 81 vs 23 a year ago (+252.2%).

⚠ What Needs Watching

FYTD disconnections up +8.5% YoY — 9,354 vs 8,622; churn running ahead of last year (invoice-cycle floor, 45-day lag).
MTD GTV roughly flat MoM (-0.13%) — $1,262,714 vs $1,264,416 prior month; partial-month timing.
Yesterday GTV $0 — no invoices issued on 23 Jun (CY, PY and prior-month all nil); billing runs on cycle dates, so daily GTV is frequently zero. Not a revenue miss.
Yesterday derived disconnections = 0 (Activations + PTCC − TCC). Derived figures are an estimate pending the SQL Server source; CY/PY/MoM all net to zero this run, indicating no overnight invoice drift.

YoY (vs prior year) MoM (vs prior month)

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁻³⁙	78	70	+8	+11.4%	16	+62	+387.5%
Activations (CY reflects LAD 23 Jun)	81	23	+58	+252.2%	20	+61	+305.0%
Disconnections ⁻ᵃ⁙ (Activations + PTCC − TCC)	0	0	0	N/A	0	0	N/A
GTV (ex-GST)	$0	$0	$0	N/A	$0	$0	N/A
TCC (end of period — 23 Jun)	20,733	18,544	+2,189	+11.8%	20,726	+7	+0.0%
PTCC (previous day's published TCC — 22 Jun) ⁻⁵⁙	20,652	18,521	+2,131	+11.5%	20,706	-54	-0.3%

Plans activated — all plans (YoY)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	58	0	+58	new
Silver MTM	8	9	-1	-11.1%
Gold MTM	7	10	-3	-30.0%
Bronze MTM	4	2	+2	+100.0%
Platinum MTM	4	1	+3	+300.0%
Silver M2M	0	1	-1	-100.0%
Total	81	23	+58	+252.2%

⁻³⁙ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁻ᵃ⁙ Disconnections derived formula: Activations + PTCC − TCC. CY: 81 + 20,652 − 20,733 = 0. PY: 23 + 18,521 − 18,544 = 0. MoM: 20 + 20,706 − 20,726 = 0. A negative result would indicate BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations (a data-freshness artefact, shown in grey). PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁻⁵⁙ PTCC_CY = previous day's published TCC (from the Kogan Internet TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

YoY (vs prior year) MoM (vs prior month)

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁻³⁙	1,323	829	+494	+59.6%	625	+698	+111.7%
Activations	1,265	748	+517	+69.1%	669	+596	+89.1%
Disconnections ⚠ floor (45-day lag)	396	518	-122	-23.6%	580	-184	-31.7%
GTV (ex-GST)	$1,262,714	$1,067,356	+$195,358	+18.3%	$1,264,416	$-1,702	-0.1%
TCC (end of period)	20,733	18,544	+2,189	+11.8%	20,726	+7	+0.0%

Plans activated — all plans (YoY)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	941	0	+941	new
Gold MTM	148	230	-82	-35.7%
Silver MTM	66	279	-213	-76.3%
Bronze MTM	61	95	-34	-35.8%
Diamond MTM	26	7	+19	+271.4%
Platinum MTM	23	26	-3	-11.5%
Gold M2M	0	56	-56	-100.0%
Silver M2M	0	55	-55	-100.0%
Total	1,265	748	+517	+69.1%

⁻³⁙ Sales from GA4; all other metrics from BigQuery.

⚠ Disconnections use invoice-cycle churn with a 45-day lag, so recent periods are a floor (understated).

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁻³⁙	11,513	8,211	+3,302	+40.2%
Activations	12,189	8,973	+3,216	+35.8%
Disconnections ⚠ floor (45-day lag)	9,354	8,622	+732	+8.5%
GTV (ex-GST) ⁻⁴⁙	$16,881,006	$15,306,920	+$1,574,087	+10.3%
TCC (end of period)	20,733	18,544	+2,189	+11.8%

Plans activated — all plans (YoY)

Plan	CY acts	PY acts	YoY Δ	YoY %
Gold+ MTM	5,721	0	+5,721	new
Silver MTM	2,550	1,275	+1,275	+100.0%
Gold MTM	2,240	969	+1,271	+131.2%
Bronze MTM	1,205	613	+592	+96.6%
Platinum MTM	267	155	+112	+72.3%
Diamond MTM	205	97	+108	+111.3%
Gold M2M	1	1,398	-1,397	-99.9%
Silver M2M	0	4,240	-4,240	-100.0%
Gold $88.90 MTM	0	1	-1	-100.0%
Bronze M2M	0	167	-167	-100.0%
Diamond Monthly	0	25	-25	-100.0%
Platinum Monthly	0	33	-33	-100.0%
Total	12,189	8,973	+3,216	+35.8%

⁻³⁙ Sales from GA4; all other metrics from BigQuery.

⁻⁴⁙ GTV anomaly fix: a bulk-rebill event in Mar-2025 inflated GTV to $21,255,577. The PY FYTD figure substitutes the raw Mar-2025 GTV with the Apr-2025 full-month GTV ($1,239,536) for a like-for-like comparison (raw PY $35,322,962 → adjusted $15,306,920).

⚠ Disconnections use invoice-cycle churn (45-day lag floor).

End-of-month TCC & monthly GTV (ex-GST)

Mar-2025 GTV bar substituted with Apr-2025 full-month value ($1,239,536) due to a bulk-rebill anomaly (raw $21,255,577); shown as “Mar '25*”. Today’s bar (orange) is month-to-date GTV.

A · Monthly Sales (GA4) — last 36 months

33/36 months populated · Nov 2023+ from real GA4. Current month (amber) is GA4 MTD.

B · Monthly Connections (Activations)

Current month (amber) is month-to-date. Source: BigQuery.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date. Source: BigQuery.

D · Monthly Activations by Plan Tier

Stacked activations by tier. Source: BigQuery.

E · TCC by Plan Tier

Stacked TCC (NIC + PIC) by tier across 36 month-ends plus today. Source: BigQuery.