Kogan Internet — Daily Performance Report

Yesterday: 25 Jun 2026 · Generated 25 Jun 2026 16:57 (Australia/Melbourne) · TCC 21,340
TCC (end of period)
21,340
YoY +15.0%MoM +2.7%
vs 18,563 PY · 20,773 MoM
FYTD Activations
12,268
YoY +35.3%
vs 9,070 PY
FYTD Sales (GA4)
11,656
YoY +40.4%
vs 8,301 PY
FYTD GTV (adj)
$16.92M
YoY +10.4%
vs $15.33M PY ⁴
MTD Activations
1,344
YoY +59.1%MoM +87.2%
vs 845 PY · 718 MoM
MTD GTV
$1.30M
YoY +19.4%MoM -0.4%
vs $1.09M PY · $1.31M MoM

✓ What's Working Well

  • TCC at a record 21,340 — up 2,777 YoY (+15.0%) and 567 MoM (+2.7%).
  • FYTD activations 12,268 vs 9,070 PY — 3,198 (+35.3%).
  • FYTD sales (GA4) 11,656 vs 8,301 PY — +40.4%.
  • FYTD GTV (adj) $16.92M vs $15.33M PY — +10.4% (Mar-25 rebill anomaly adjusted).
  • MTD activations 1,344 vs 845 PY (+59.1%) and 718 prior month (+87.2%).
  • MTD GTV $1.30M vs $1.09M PY — +19.4%.
  • MTD sales (GA4) 1,466 vs 919 PY — +59.5%.
  • MTD disconnections 519 below 620 PY and 680 prior month — fewer is better (churn floor, 45-day lag).
  • Yesterday activations 79 vs 57 PY (+38.6%); Gold+ drove 53 of 79.

⚠ What Needs Watching

  • FYTD disconnections 9,477 vs 8,724 PY — 753 more (+8.6%). Invoice-cycle churn floor (45-day lag); tracks the larger active base.
  • Yesterday GTV $0 for both CY and PY — no invoices were issued on that calendar date (billing-cycle timing, not a revenue gap).
  • MTD GTV -0.4% MoM ($1.30M vs $1.31M) — normal billing-cycle timing within the month.
  • Plan mix shift: Gold+ (launched Sep-25) now dominates new activations; legacy Silver/Gold MTM declining (Silver MTD 69 vs 319 PY). Many YoY plan comparisons show as 'new'.
  • Yesterday disconnections are derived (Activations + PTCC − TCC = 79); true churn pending SQL Server source. PTCC_CY sourced from the TCC history Google Sheet.

Yesterday — 25 Jun 2026

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾5748+9+18.8%30+27+90.0%
Activations (CY reflects LAD 24 Jun)7957+22+38.6%30+49+163.3%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾790+79N/A27+52+192.6%
GTV (ex-GST)$0$0$0N/A$173$-173-100.0%
TCC (end of period — 25 Jun) ⁽⁵⁾21,34018,563+2,777+15.0%20,773+567+2.7%
PTCC (prev. published TCC — 24 Jun) ⁽⁵⁾21,34018,506+2,834+15.3%20,770+570+2.7%

Plans activated — all plans (YoY only)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM530+53new
Gold MTM1224-12-50.0%
Bronze MTM79-2-22.2%
Silver MTM322-19-86.4%
Platinum MTM220+0.0%
Diamond MTM20+2new
Total7957+22+38.6%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY GTV adjusted for the Mar-2025 bulk-rebill anomaly (raw $35.35M): raw − Mar-2025 ($21.26M) + Apr-2025 ($1.24M) = $15.33M for a like-for-like comparison.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 79 + 21340 − 21340 = 79. PY: 57 + 18506 − 18563 = 0. MoM: 30 + 20770 − 20773 = 27. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled). A negative result would indicate overnight invoice arrival (TCC_EOP > PTCC + activations), a data-freshness artefact rendered in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Month to Date — 1–25 Jun 2026

YoY MoM
MetricCYPYYoY ΔYoY %MoMMoM ΔMoM %
Sales (GA4) ⁽³⁾1,466919+547+59.5%682+784+115.0%
Activations1,344845+499+59.1%718+626+87.2%
Disconnections ⚠ floor (45-day lag)519620-101-16.3%680-161-23.7%
GTV (ex-GST)$1,301,728$1,090,163$211,565+19.4%$1,307,351$-5,623-0.4%
TCC (end of period)21,34018,563+2,777+15.0%20,773+567+2.7%

Plans activated — all plans (YoY only)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM9940+994new
Gold MTM160269-109-40.5%
Silver MTM69319-250-78.4%
Bronze MTM68110-42-38.2%
Diamond MTM287+21+300.0%
Platinum MTM2529-4-13.8%
Gold M2M056-56−100.0%
Silver M2M055-55−100.0%
Total1,344845+499+59.1%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY GTV adjusted for the Mar-2025 bulk-rebill anomaly (raw $35.35M): raw − Mar-2025 ($21.26M) + Apr-2025 ($1.24M) = $15.33M for a like-for-like comparison.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 79 + 21340 − 21340 = 79. PY: 57 + 18506 − 18563 = 0. MoM: 30 + 20770 − 20773 = 27. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled). A negative result would indicate overnight invoice arrival (TCC_EOP > PTCC + activations), a data-freshness artefact rendered in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Financial Year to Date — 1 Jul 2025 to 25 Jun 2026

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾11,6568,301+3,355+40.4%
Activations12,2689,070+3,198+35.3%
Disconnections ⚠ floor (45-day lag)9,4778,724+753+8.6%
GTV (ex-GST) ⁽⁴⁾$16,920,020$15,329,727$1,590,293+10.4%
TCC (end of period)21,34018,563+2,777+15.0%

Plans activated — all plans (YoY only)

PlanCY actsPY actsYoY ΔYoY %
Gold+ MTM5,7740+5,774new
Silver MTM2,5531,315+1,238+94.1%
Gold MTM2,2521,008+1,244+123.4%
Bronze MTM1,212628+584+93.0%
Platinum MTM269158+111+70.3%
Diamond MTM20797+110+113.4%
Gold M2M11,398-1,397-99.9%
Silver M2M04,240-4,240−100.0%
Gold $88.90 MTM01-1−100.0%
Platinum Monthly033-33−100.0%
Bronze M2M0167-167−100.0%
Diamond Monthly025-25−100.0%
Total12,2689,070+3,198+35.3%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY GTV adjusted for the Mar-2025 bulk-rebill anomaly (raw $35.35M): raw − Mar-2025 ($21.26M) + Apr-2025 ($1.24M) = $15.33M for a like-for-like comparison.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from the TCC history Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 (settled historical data). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 79 + 21340 − 21340 = 79. PY: 57 + 18506 − 18563 = 0. MoM: 30 + 20770 − 20773 = 27. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled). A negative result would indicate overnight invoice arrival (TCC_EOP > PTCC + activations), a data-freshness artefact rendered in grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

TCC (end-of-month) & Monthly GTV ex-GST

Blue line = end-of-month TCC (final orange point = 25 Jun 2026, TCC 21,340). Green bars = monthly GTV ex-GST (final orange bar = Jun-2026 MTD $1,301,728). Mar 25*: the Mar-2025 bulk-rebill anomaly ($21.26M) is substituted with the Apr-2025 full-month GTV ($1.24M) for readability.

3-Year Trends

A · Monthly Sales (GA4) — Items purchased
33/37 months populated · Nov 2023+ from real GA4. Current month (amber) is GA4 MTD (1,466 through 25 Jun 2026).
B · Monthly Connections (Activations) — last 36 months
Source: BigQuery. Current month (amber) is month-to-date.
C · Quarterly Connections (Activations)
Current quarter 2026 Q2 (amber) is quarter-to-date.
D · Monthly Activations by Plan Tier (stacked)
Gold+ launched Sep-2025 and now dominates new activations.
E · TCC by Plan Tier (stacked area)
NIC+PIC formula per tier · 36 month-ends + today (25 Jun 2026). Silver base eroding as Gold+ grows.