FYTD Sales (GA4) 3,719 vs 2,788 PY (+931, +33.4%) — strongest FY start in the series.
FYTD Activations 3,923 vs 3,118 PY (+805, +25.8%); Gold+ MTM alone contributed 2,842 (72% of mix) — a plan that did not exist in PY.
FYTD GTV (ex-GST) $3.29M vs $2.78M PY (+$506K, +18.2%).
TCC 23,534 — up 2,997 YoY (+14.6%) and +1,301 MoM (+5.9%); 9 consecutive months of net growth since Dec 2025.
Yesterday: Sales 78 vs 24 PY (+225.0%) and vs 47 MoM (+66.0%); Activations (LAD 1 Sep) 78 vs 24 PY (+225.0%), vs 65 MoM (+20.0%).
MTD Sales 150 vs 40 PY (+275.0%) and vs 93 MoM (+61.3%); MTD Activations 78 vs 47 PY (+66.0%).
⚠ What Needs Watching
MTD Activations vs MoM: 78 vs 124 (−46, −37.1%) — CY covers only LAD 1 Sep (1-day activation lag) while the MoM base has two settled days; expect this to normalise tomorrow.
FYTD Disconnections 1,653 vs 1,490 PY (+163, +10.9%) — floor figure (45-day lag); churn is scaling with the larger base but worth tracking against Gold+ cohort ageing.
GTV Yesterday/MTD shows no value: no invoices issued since 28 Aug (billing cycle — invoice data loaded through 28 Aug). Not a revenue shortfall; MTD GTV will populate with the next invoice batch.
Yesterday derived disconnections: CY 0, PY 0 — with LID unchanged since 28 Aug, TCC movement is purely activations so derived churn reads zero (data-freshness caveat: true figure pending SQL Server source). MoM value 319 is a 2 Aug invoice-batch artefact, not real churn.
Legacy plan activations down sharply YoY as mix shifts to Gold+: FYTD Silver MTM 211 vs 1,440 (−85.3%), Gold MTM 575 vs 1,069 (−46.2%), Bronze MTM 176 vs 513 (−65.7%).
Fresh sandbox this run: no TCC or GA4 monthly-sales state files were present. PTCC_CY came from the Google Sheet (authoritative), but the GA4 monthly sales state was re-bootstrapped with BigQuery × 0.93 estimates (Nov 2023 and Sep 2026 are real GA4); daily backfill will replace estimates over ~33 runs.
Sales from GA4 · Activations, Disconnections, GTV and TCC from BigQuery · PTCC from Google Sheet · Activations lag 1 day (LAD 01 Sep) · Invoice data loaded through 28 Aug 2026.
★ Sales from GA4 · All other metrics from BigQuery
Yesterday — 02 Sep 2026
YoY MoM
Metric
CY (02 Sep)
PY (02 Sep 2025)
YoY Δ
YoY %
MoM (02 Aug)
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
78
24
+54
+225.0%
47
+31
+66.0%
Activations
78
(CY reflects LAD 01 Sep)
24
+54
+225.0%
65
+13
+20.0%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
0
0
+0
0.0%
319
-319
-100.0%
GTV (ex-GST)
—
—
—
n/a
$9,358
—
n/a
TCC (end of period — 02 Sep)
23,534
20,537
+2,997
+14.6%
22,233
+1,301
+5.9%
PTCC (previous day's published TCC — 01 Sep) ⁽⁵⁾
23,456
20,513
+2,943
+14.3%
22,487
+969
+4.3%
ℹ GTV for Yesterday/MTD shows "—": no invoices have been issued since 28 Aug (billing cycle; invoice data currently loaded through 28 Aug 2026). PY equivalents are likewise nil, so YoY is not meaningful for these periods.
PTCC_CY = 23,456 loaded from Google Sheet (date: 1/9/2026).
Plans activated — all plans
Metric
CY (LAD 01 Sep)
PY (02 Sep 2025)
YoY Δ
YoY %
Gold+ MTM
58
0
+58
new
Gold MTM
12
13
-1
-7.7%
Silver MTM
3
9
-6
-66.7%
Bronze MTM
3
2
+1
+50.0%
Platinum MTM
1
0
+1
new
Diamond MTM
1
0
+1
new
Total
78
24
+54
+225.0%
⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 78 + 23,456 − 23,534 = 0. PY: 24 + 20,513 − 20,537 = 0. MoM: 65 + 22,487 − 22,233 = 319. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). Note: the MoM value (319) is inflated because a new invoice batch on 2 Aug reset the NIC window (LID moved 28 Jul → 2 Aug) — it is a billing-cycle artefact, not real churn.
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.
★ Sales from GA4 · All other metrics from BigQuery
Month to date — 1–02 Sep 2026
YoY MoM
Metric
CY (1–2 Sep 2026)
PY (1–2 Sep 2025)
YoY Δ
YoY %
MoM (1–2 Aug 2026)
MoM Δ
MoM %
Sales (GA4) ⁽³⁾
150
40
+110
+275.0%
93
+57
+61.3%
Activations
78
47
+31
+66.0%
124
-46
-37.1%
Disconnections ⚠ floor (45-day lag)
0
50
-50
-100.0%
52
-52
-100.0%
GTV (ex-GST)
—
—
—
n/a
$9,358
—
n/a
TCC (end of period)
23,534
20,537
+2,997
+14.6%
22,233
+1,301
+5.9%
ℹ GTV for Yesterday/MTD shows "—": no invoices have been issued since 28 Aug (billing cycle; invoice data currently loaded through 28 Aug 2026). PY equivalents are likewise nil, so YoY is not meaningful for these periods.
ℹ MTD CY activations cover LAD 1 Sep only (1-day activation lag); the MoM base (1–2 Aug) has two settled days.
Plans activated — all plans
Metric
CY (1–2 Sep 2026)
PY (1–2 Sep 2025)
YoY Δ
YoY %
Gold+ MTM
58
0
+58
new
Gold MTM
12
22
-10
-45.5%
Silver MTM
3
17
-14
-82.4%
Bronze MTM
3
7
-4
-57.1%
Platinum MTM
1
0
+1
new
Diamond MTM
1
1
+0
+0.0%
Total
78
47
+31
+66.0%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. Disconnections (MTD) = invoice-cycle churn: a customer whose next invoice is >45 days after the prior one (or none within 45 days of today), attributed to invoice date + 35 days — a floor while the 45-day window is still open.
★ Sales from GA4 · All other metrics from BigQuery
Financial year to date — 1 Jul – 02 Sep 2026
Metric
CY (1 Jul–2 Sep 2026)
PY (1 Jul–2 Sep 2025)
YoY Δ
YoY %
Sales (GA4) ⁽³⁾
3,719
2,788
+931
+33.4%
Activations
3,923
3,118
+805
+25.8%
Disconnections ⚠ floor (45-day lag)
1,653
1,490
+163
+10.9%
GTV (ex-GST)
$3,285,605
$2,779,180
+$506,425
+18.2%
TCC (end of period)
23,534
20,537
+2,997
+14.6%
Plans activated — all plans
Metric
CY (FYTD 2026/27)
PY (FYTD 2025/26)
YoY Δ
YoY %
Gold+ MTM
2,842
0
+2,842
new
Gold MTM
575
1,069
-494
-46.2%
Silver MTM
211
1,440
-1,229
-85.3%
Bronze MTM
176
513
-337
-65.7%
Platinum MTM
68
56
+12
+21.4%
Diamond MTM
51
39
+12
+30.8%
Gold M2M
0
1
−1
−100.0%
Total
3,923
3,118
+805
+25.8%
⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. ⁽⁴⁾ GTV anomaly adjustment (Mar-2025 bulk rebill → Apr-2025 substitution) applies only to PY periods covering March 2025; FY25/26 YTD (Jul–Sep 2025) does not, so no adjustment was needed this run.
TCC + GTV — Jun 2023 to today
Blue line = end-of-month TCC (NIC + PIC); today's point in orange = TCC as at 03 Sep 2026 (23,534). Green bars = monthly GTV ex-GST; today's bar (orange) = Sep MTD GTV, currently $0 as no September invoices have been loaded yet. Mar 25*: raw Mar-2025 GTV of $21.26M reflects a bulk re-bill anomaly and has been substituted with the Apr-2025 full-month value ($1.24M).
3-Year Trends
A) Monthly Sales (GA4) — last 36 months
35/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (hatched-light bars). Current month (amber) is GA4 MTD.
B) Monthly Connections (Activations)
C) Quarterly Connections (Activations)
D) Monthly Activations by Plan Tier
E) TCC by Plan Tier (month-end)
Tier = customer's most recent plan. Same NIC + PIC formula as the TCC + GTV chart; final point = today.