Kogan Internet — Daily Performance Report

Report date: 1 Sep 2026 (Yesterday) · Generated Wed 02 Sep 2026 10:10 AEST · LAD 31 Aug 2026 · PTCC_CY 23,413 loaded from Google Sheet (31 Aug 2026)
TCC (end of period)
23,456
YoY +14.3%MoM +4.3%
FYTD Activations
3,845
YoY +24.3%
FYTD Sales (GA4)
3,641
YoY +31.7%
FYTD GTV (ex-GST)
$3.29M
YoY +18.2%
MTD Activations
0
YoY -100.0%MoM -100.0%
MTD GTV (ex-GST)
$0
YoY 0.0%MoM 0.0%

✓ What's Working Well

  • FYTD Sales (GA4) 3,641 vs 2,764 PY (+877, +31.7%) — strong start to FY27.
  • FYTD Activations 3,845 vs 3,094 PY (+751, +24.3%); July (2,032) and August (1,813) were the two strongest months in the 3-year series outside the Jun-2024 migration spike.
  • FYTD GTV $3.29M vs $2.78M PY (+$506k, +18.2%).
  • TCC 23,456 vs 20,513 PY (+2,943, +14.3%) and +969 (+4.3%) vs 1 Aug (22,487). TCC has grown every month since Mar-2026 (20,447).
  • Yesterday Sales (GA4) 72 vs 16 PY (+56, +350%) and vs 46 on 1 Aug (+26, +56.5%).
  • Yesterday Activations (LAD 31 Aug) 43 vs 23 PY (+20, +87.0%).
  • Gold+ MTM is 2,784 of 3,845 FYTD activations (72%); Gold+ TCC base now 7,447 (up from 6 a year ago).

⚠ What Needs Watching

  • FYTD Disconnections (invoice-cycle floor, 45-day lag) 1,600 vs 1,490 PY (+110, +7.4%) — churn floor rising with the larger base; net adds remain strongly positive.
  • Yesterday Activations MoM 43 vs 59 on 1 Aug (−16, −27.1%) — CY is the LAD (31 Aug) figure against a settled 1-Aug figure; expect revision.
  • MTD Activations show 0 for 1 Sep purely due to the 1-day NbnActivationDate lag (MTD = one day); MTD YoY/MoM are not meaningful today.
  • Yesterday/MTD GTV $0 across CY, PY and MoM — no invoices are issued on the 1st of the month (normal billing-cycle effect).
  • Derived Yesterday disconnections = 0 for CY, PY and MoM (43 + 23,413 − 23,456; 23 + 20,490 − 20,513; 59 + 22,428 − 22,487). Data-freshness caveat: BigQuery invoice/activation data settles overnight, so this derived figure is provisional.
  • GA4 monthly-sales state file was missing in this sandbox (PRIMARY + FALLBACK) and was re-bootstrapped: 35/37 months populated, only Nov-2023, Aug-2026 and Sep-2026 MTD are real GA4; the rest are BigQuery×0.93 estimates until backfilled.
ℹ Yesterday CY activations reflect LAD 31 Aug 2026 (NbnActivationDate carries a 1-day lag; 1 Sep activations not yet in BigQuery). GTV is $0 across CY/PY/MoM because no invoices are issued on the 1st of the month (billing-cycle effect, not a data issue).
YoY (vs prior year)   MoM (vs prior month)
MetricCY
1 Sep 2026		PY
1 Sep 2025		YoY ΔYoY %MoM
1 Aug 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾7216+56+350.0%46+26+56.5%
Activations43
(CY reflects LAD 31 Aug)
23+20+87.0%59-16-27.1%
Disconnections ⁽ᵃ⁾
(Activations + PTCC − TCC)
00+00.0%0+00.0%
GTV (ex-GST)$0$0+$00.0%$0+$00.0%
TCC (end of period — 1 Sep)23,45620,513+2,943+14.3%22,487+969+4.3%
PTCC ⁽⁵⁾ (previous day's published TCC — 31 Aug)23,41320,490+2,923+14.3%22,428+985+4.4%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM320+32new
Silver MTM58-3-37.5%
Bronze MTM35-2-40.0%
Gold MTM29-7-77.8%
Platinum MTM10+1new
Diamond MTM01-1−100.0%
Total4323+20+87.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 43 + 23,413 − 23,456 = 0. PY: 23 + 20,490 − 20,513 = 0. MoM: 59 + 22,428 − 22,487 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

ℹ MTD covers a single day (1 Sep). MTD activations show 0 because BigQuery NbnActivationDate lags by one day; see the Yesterday tab (LAD-based) for the latest activation count. GTV $0 = no invoices issued on the 1st.
YoY (vs prior year)   MoM (vs prior month)
MetricCY
1–1 Sep 2026		PY
1–1 Sep 2025		YoY ΔYoY %MoM
1–1 Aug 2026		MoM ΔMoM %
Sales (GA4) ⁽³⁾7216+56+350.0%46+26+56.5%
Activations0
(1 Sep not yet loaded — 1-day lag)
23-23-100.0%59-59-100.0%
Disconnections
⚠ floor (45-day lag)
050-50-100.0%0+00.0%
GTV (ex-GST)$0$0+$00.0%$0+$00.0%
TCC (end of period)23,45620,513+2,943+14.3%22,487+969+4.3%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Bronze MTM05-5−100.0%
Diamond MTM01-1−100.0%
Gold MTM09-9−100.0%
Silver MTM08-8−100.0%
Total023-23−100.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

YoY (vs prior year)  
MetricCY
1 Jul–1 Sep 2026		PY
1 Jul–1 Sep 2025		YoY ΔYoY %
Sales (GA4) ⁽³⁾3,6412,764+877+31.7%
Activations3,8453,094+751+24.3%
Disconnections
⚠ floor (45-day lag)
1,6001,490+110+7.4%
GTV (ex-GST)$3,285,605$2,779,180+$506,425+18.2%
TCC (end of period)23,45620,513+2,943+14.3%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,7840+2,784new
Gold MTM5631,056-493-46.7%
Silver MTM2081,431-1,223-85.5%
Bronze MTM173511-338-66.1%
Platinum MTM6756+11+19.6%
Diamond MTM5039+11+28.2%
Gold M2M01-1−100.0%
Total3,8453,094+751+24.3%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV anomaly adjustment (Mar-2025 bulk rebill) applies only to PY periods covering March 2025 — not applicable to FY27 FYTD.

Month-end TCC (line) and monthly GTV ex-GST (bars), Jun 2023 → today

Orange point/bar = today (2 Sep 2026): TCC as at today, GTV month-to-date ($0 — no invoices issued yet in September). * Mar 25: raw March-2025 GTV was $21.26M due to a bulk-rebill anomaly; substituted with the Apr-2025 full-month value ($1.24M) for readability.

A) Monthly Sales (GA4) — last 36 months

35/37 months populated · Nov 2023+ from real GA4 once backfilled (solid blue = real GA4: Nov 23, Aug 26), with BigQuery × 0.93 estimates as a stop-gap (light blue). Current month (amber) is GA4 MTD. State file was re-bootstrapped this run.

B) Monthly Connections (Activations)

Current month (amber) is month-to-date; Sep 2026 shows 0 due to the 1-day activation lag.

C) Quarterly Connections (Activations)

Current quarter (amber) labelled QTD.

D) Monthly Activations by Plan Tier

E) TCC by Plan Tier (stacked)

NIC + PIC formula per month-end; final point = today. Tier from each customer's latest order ProductName.