Kogan Internet Daily Report

TCC (end of period)

20,719

YoY +12.2% · MoM +1.3%

vs 18,464 PY · 20,462 prior month

FYTD Activations

10,417

YoY +34.9%

vs 7,722 PY

FYTD Sales (GA4)

9,755

YoY +40.8%

vs 6,929 PY items

FYTD GTV (adj.)

$14,926,614

YoY +9.1%

vs $13,678,604 adj. PY ⁽⁴⁾

MTD Activations

378

YoY -20.6% · MoM +0.3%

vs 476 PY · 377 MoM

MTD GTV

$761,105

YoY +11.4% · MoM -6.1%

vs $683,353 PY · $810,323 MoM

✓ What's Working Well

TCC at 20,719 — up +2,255 (+12.2%) YoY vs 18,464; up +257 (+1.3%) vs same date last month (20,462).
FYTD activations 10,417 — up +2,695 (+34.9%) YoY vs 7,722. Strong year-on-year acquisition.
FYTD sales (GA4) 9,755 items — up +2,826 (+40.8%) YoY vs 6,929.
MTD GTV $761,105 up +11.4% YoY (vs $683,353); MoM $810,323 → -6.1%.
Sales pacing — MTD sales 396 up +12.8% YoY vs 351, and +9.7% MoM vs 361 (Apr 1-14). Healthy month start.
Gold+ continues to dominate the plan mix — 273 of 378 MTD activations are Gold+ MTM (72%), and 4,422 of 10,417 FYTD (42%). The migration to Gold+ is well-established.

⚠ What Needs Watching

MTD activations 378 down -20.6% YoY vs 476; ⁕ also down +0.3% MoM vs 377 (Apr 1-14). May connections pacing slightly below April despite stronger sales — watch for invoice-cycle lag in disconnections.
FYTD GTV $14,926,614 is −-9.1% YoY vs anomaly-adjusted PY $13,678,604. This is despite +35% activations — likely reflects a shift in plan mix or invoice-cycle pacing; worth investigating revenue per customer trends.
FYTD disconnections 8,171 up +589 (+7.8%) YoY vs 7,582 — invoice-cycle churn floor (45-day lag), so this is partial. Monitor net subscriber growth alongside.
Yesterday derived disconnections = 0 (Activations 28 + PTCC 20,691 − TCC 20,719). When the daily TCC step exactly equals activations, the derived value is 0 — true figures pending the SQL Server source. This is normal data-freshness behaviour on light invoice days, not a metrics issue.

Yesterday — 14 May 2026 (vs 14 May 2025 PY · vs 14 Apr 2026 MoM)

YoYMoM

Metric	CY (14 May)	PY (14 May)	YoY Δ	YoY %	MoM (14 Apr)	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	35	23	+12	+52.2%	37	-2	-5.4%
Activations	28 (CY reflects LAD 13 May)	35	-7	-20.0%	32	-4	-12.5%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾	0	145	-145	-100.0%	84	-84	-100.0%
GTV (ex-GST)	$0	$98,576	$-98,576	-100.0%	$64,879	$-64,879	-100.0%
TCC (end of period — 14 May)	20,719	18,464	+2,255	+12.2%	20,462	+257	+1.3%
PTCC (previous day's published TCC — 13 May) ⁽⁵⁾	20,691	18,574	+2,117	+11.4%	20,514	+177	+0.9%

Plans activated — all plans (YoY only)

Plan	CY activations (LAD 13 May)	PY activations	YoY Δ	YoY %
Gold+ MTM	20	0	+20	new
Bronze MTM	3	4	-1	-25.0%
Silver MTM	3	17	-14	-82.4%
Gold MTM	2	11	-9	-81.8%
Platinum MTM	0	3	-3	−100.0%
Total	28	35	-7	-20.0%

Month-to-Date — 01 May–14 May 2026 (vs 01 May–14 May 2025 PY · vs 01 Apr–14 Apr 2026 MoM)

YoYMoM

Metric	CY	PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	396	351	+45	+12.8%	361	+35	+9.7%
Activations	378	476	-98	-20.6%	377	+1	+0.3%
Disconnections ⚠ floor (45-day lag)	65	436	-371	-85.1%	453	-388	-85.7%
GTV (ex-GST)	$761,105	$683,353	+$77,753	+11.4%	$810,323	$-49,218	-6.1%
TCC (end of period)	20,719	18,464	+2,255	+12.2%	20,462	+257	+1.3%

Plans activated — all plans (YoY only)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	273	0	+273	new
Gold MTM	41	197	-156	-79.2%
Bronze MTM	24	71	-47	-66.2%
Silver MTM	19	172	-153	-89.0%
Platinum MTM	13	20	-7	-35.0%
Diamond MTM	8	9	-1	-11.1%
Silver M2M	0	5	-5	−100.0%
Gold M2M	0	2	-2	−100.0%
Total	378	476	-98	-20.6%

Financial Year to Date — 01 Jul–14 May 2026 (vs 01 Jul–14 May 2025 PY)

YoY

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	9,755	6,929	+2,826	+40.8%
Activations	10,417	7,722	+2,695	+34.9%
Disconnections ⚠ floor (45-day lag)	8,171	7,582	+589	+7.8%
GTV (ex-GST) ⁽⁴⁾	$14,926,614	$13,678,604	+$1,248,009	+9.1%
TCC (end of period)	20,719	18,464	+2,255	+12.2%

Plans activated — all plans (YoY only)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	4,422	0	+4,422	new
Silver MTM	2,453	785	+1,668	+212.5%
Gold MTM	2,030	568	+1,462	+257.4%
Bronze MTM	1,111	425	+686	+161.4%
Platinum MTM	229	118	+111	+94.1%
Diamond MTM	171	86	+85	+98.8%
Gold M2M	1	1,340	-1,339	-99.9%
Silver M2M	0	4,174	-4,174	−100.0%
Bronze M2M	0	167	-167	−100.0%
Platinum Monthly	0	33	-33	−100.0%
Diamond Monthly	0	25	-25	−100.0%
Gold $88.90 MTM	0	1	-1	−100.0%
Total	10,417	7,722	+2,695	+34.9%

End-of-Month TCC + Monthly GTV (ex-GST)

★ Mar-2025 GTV substituted with Apr-2025 value ($1,239,536) due to a bulk-rebill anomaly that month (raw Mar 2025 = $21,255,577). Last point (orange) is today — TCC as at 14 May, GTV is May 2026 MTD.

Monthly Sales (GA4) — last 36 months

31/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD.

Monthly Connections (Activations) — last 36 months

Quarterly Connections (Activations)

Monthly Activations by Plan Tier (stacked)

TCC by Plan Tier (stacked area)

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ PY GTV (FYTD) adjusted for Mar-2025 bulk-rebill anomaly: raw FYTD PY $33,694,646.07 − raw Mar-2025 $21,255,577.45 + Apr-2025 $1,239,535.76 = $13,678,604.38.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 28 + 20,691 − 20,719 = 0. PY: 35 + 18,574 − 18,464 = 145. MoM: 32 + 20,514 − 20,462 = 84. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

Definitions: LAD = MAX(NbnActivationDate) in fct_kogan_nbn_orders. LID = MAX(InvoiceIssuedDate ≤ report_date) in fct_kogan_nbn_invoices. NIC = invoices in trailing month ending on LID. PIC = activations between LID and report_date minus cancellations. TCC = NIC + PIC.