Kogan Internet — Daily Performance Report

Reporting date 16 Sep 2026 · generated 17 Sep 2026 13:31 (Australia/Melbourne)

Performance summary — 16 Sep 2026

TCC (end of period)
24,252
YoY +18.8%MoM +5.4%
FYTD Activations
4,929
YoY +44.7%
FYTD Sales (GA4)
4,895
YoY +59.5%
FYTD GTV (ex-GST)
$4,329,031
YoY +20.4%
MTD Activations
1,084
YoY +222.6%MoM +13.5%
MTD GTV (ex-GST)
$1,043,425
YoY +27.7%MoM +6.9%

✓ What’s Working Well

  • TCC hit 24,252 as at 16 Sep — up +3,834 (+18.8%) YoY and +1,236 (+5.4%) versus one month ago. The base has grown every month since March.
  • FYTD activations 4,929 vs 3,407 last year — +1,522 (+44.7%). Strongest FY start on record.
  • FYTD sales (GA4) 4,895 vs 3,069 — +1,826 (+59.5%), so demand is running ahead of the activation pipeline.
  • FYTD GTV $4,329,031 vs $3,596,563 — +$732,467 (+20.4%).
  • MTD activations 1,084 vs 336 PY — +748 (+222.6%); also +129 (+13.5%) ahead of the same 1–16 window last month.
  • MTD GTV $1,043,425 — +$226,042 (+27.7%) YoY and +$67,786 (+6.9%) MoM.
  • MTD sales (GA4) 1,326 vs 321 PY (+313.1%) and 881 last month (+50.5%).
  • Yesterday: 75 sales and 69 activations (activations as at LAD 15 Sep) vs 33 / 32 PY — +127.3% and +115.6% respectively.
  • MTD disconnections 89 vs 376 PY — -287 (-76.3%), though this is a floor while the 45-day churn window fills.
  • Gold+ is carrying the book: 3,577 FYTD activations (793 MTD) vs just 17 in the same period last year — now 73% of FYTD activations.

⚠ What Needs Watching

  • Yesterday's derived disconnections are negative (-126). Activations + PTCC − TCC = 69 + 24,057 − 24,252 = -126. A negative result means BigQuery invoice data arrived overnight and pushed TCC above PTCC + activations — a data-freshness artefact, not a real result. Rendered in grey rather than green.
  • Yesterday GTV reads $0 for both CY and the MoM comparison. The latest invoice date (LID) is 14 Sep — no invoices have been issued or loaded for 15 Sep or 16 Sep yet, and 16 Aug 2026 was a Sunday. Treat the −100% on that single row as a lag artefact, not a revenue collapse; MTD GTV is up +27.7% YoY.
  • FYTD disconnections 1,884 vs 1,816 PY — +68 (+3.7%). Churn volume is creeping up even as the base grows; worth watching whether it keeps pace with the much larger denominator.
  • Legacy tiers keep shrinking. FYTD Silver 265 vs 1,557 (−83.0%), Gold 721 vs 1,169 (−38.3%), Bronze 215 vs 558 (−61.5%). Largely an intentional mix shift into Gold+, but the book is becoming concentrated in a single plan.
  • MTD and FYTD disconnections are floors, not finals. Invoice-cycle churn needs a 45-day gap before an event is recognised, so recent periods will revise upward.
  • PTCC still depends on the Google Sheet round-trip. Today's value (24,057 for 15 Sep) loaded cleanly, but the true-disconnections source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]) remains the outstanding fix.
YoY (vs prior year)    MoM (vs prior month)

Yesterday — 16 Sep 2026

MetricCY
16 Sep		PY
16 Sep		YoY ΔYoY %MoM
16 Aug		MoM ΔMoM %
Sales (GA4) (3)7533+42+127.3%52+23+44.2%
Activations69
(CY reflects LAD 15 Sep)
32+37+115.6%26+43+165.4%
Disconnections (a)
(Activations + PTCC − TCC)
-12693-219-235.5%0-126N/A
GTV (ex-GST)$0
(LID 14 Sep — no invoices loaded yet)
$68,154-$68,154-100.0%$0+$00.0%
TCC (end of period — 16 Sep) (5)24,25220,418+3,834+18.8%23,016+1,236+5.4%
PTCC (previous day's published TCC — 15 Sep) (5)24,05720,479+3,578+17.5%22,990+1,067+4.6%

Plans activated — all plans (CY = LAD 15 Sep)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4512+33+275.0%
Gold MTM1310+3+30.0%
Silver MTM87+1+14.3%
Bronze MTM23-1-33.3%
Platinum MTM10+1new
Total6932+37+115.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 69 + 24,057 − 24,252 = -126. PY: 32 + 20,479 − 20,418 = 93. MoM: 26 + 22,990 − 23,016 = 0. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative CY value indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey so it is never coloured as a win. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day’s published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

YoY (vs prior year)    MoM (vs prior month)

Month to date — 1–16 Sep 2026

MetricCY
1–16 Sep		PY
1–16 Sep		YoY ΔYoY %MoM
1–16 Aug		MoM ΔMoM %
Sales (GA4) (3)1,326321+1,005+313.1%881+445+50.5%
Activations1,084336+748+222.6%955+129+13.5%
Disconnections
⚠ floor (45-day lag)
89376-287-76.3%494-405-82.0%
GTV (ex-GST)$1,043,425$817,383+$226,042+27.7%$975,639+$67,786+6.9%
TCC (end of period)24,25220,418+3,834+18.8%23,016+1,236+5.4%

Plans activated — all plans (1–16 Sep)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM79317+776+4564.7%
Gold MTM158122+36+29.5%
Silver MTM57134-77-57.5%
Bronze MTM4252-10-19.2%
Diamond MTM208+12+150.0%
Platinum MTM143+11+366.7%
Total1,084336+748+222.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

MTD disconnections use invoice-cycle churn (LEAD on CustomerID / invoice date, 45-day gap, attributed to invoice date + 35 days). Recent periods are a floor and will revise upward as the lag window fills.

Financial year to date — 1 Jul 2026 to 16 Sep 2026

MetricCY
1 Jul–16 Sep		PY
1 Jul–16 Sep		YoY ΔYoY %
Sales (GA4) (3)4,8953,069+1,826+59.5%
Activations4,9293,407+1,522+44.7%
Disconnections
⚠ floor (45-day lag)
1,8841,816+68+3.7%
GTV (ex-GST)$4,329,031$3,596,563+$732,467+20.4%
TCC (end of period)24,25220,418+3,834+18.8%

Plans activated — all plans (FYTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,57717+3,560+20941.2%
Gold MTM7211,169-448-38.3%
Silver MTM2651,557-1,292-83.0%
Bronze MTM215558-343-61.5%
Platinum MTM8159+22+37.3%
Diamond MTM7046+24+52.2%
Gold M2M01-1−100.0%
Total4,9293,407+1,522+44.7%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

No GTV anomaly adjustment applied this run — the PY period (1 Jul–16 Sep 2025) does not include March 2025.

TCC & GTV — monthly trend

Blue line = end-of-month Total Connected Customers (NIC + PIC). Green bars = monthly GTV ex-GST. Final point and bar (orange) are today, 17 Sep 2026 — TCC as at 17 Sep and month-to-date GTV. Mar 25* substitutes the April-2025 full-month GTV ($1,239,536); the raw March 2025 figure ($21,255,577) reflects a one-off bulk-rebill event and is excluded for like-for-like comparison.

3-year trends

A — Monthly Sales (GA4)

35/37 months populated · Nov 2023 onward from real GA4. Sep/Oct 2023 predate GA4 ecommerce tracking. Current month (amber) is GA4 MTD through 16 Sep.

B — Monthly Connections (Activations)

BigQuery activations by NbnActivationDate. Current month (amber) is partial.

C — Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D — Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched September 2025 and now dominates new activations.

E — TCC by Plan Tier

Stacked end-of-month TCC by tier (same NIC + PIC formula as the TCC & GTV chart), with a final point for today.

Generated 2026-09-17 13:31 (Australia/Melbourne) · Sales from GA4 property Kogan Internet (p415250248); activations, disconnections, GTV and TCC from BigQuery kogan-analytics-prod.production_marts_verticals. PTCC for 15 Sep loaded from the TCC Calc Google Sheet. Latest activation date (LAD) = 15 Sep; latest invoice date (LID) = 14 Sep.