Kogan Internet — Daily Performance Report

Report date: 26 Aug 2026 (generated 27 Aug 2026, 09:30 AEST) · Sales from GA4 · All other metrics from BigQuery · PTCC from Google Sheet (25 Aug: 22,685)
23,504
TCC (end of period)
YoY +15.7%MoM +5.6%
3,500
FYTD Activations
YoY +17.3%
3,327
FYTD Sales (GA4)
YoY +25.0%
$3,154,420
FYTD GTV (ex-GST)
YoY +18.5%
1,468
MTD Activations
YoY +23.1%MoM -12.7%
$1,567,854
MTD GTV (ex-GST)
YoY +20.0%MoM +3.4%

✓ What’s Working Well

  • TCC at 23,504 — up +3,186 YoY (+15.7% vs 20,318) and +1,241 MoM (+5.6% vs 22,263).
  • FYTD activations 3,500 vs 2,985 PY — +515 (+17.3%).
  • FYTD sales (GA4) 3,327 vs 2,662 PY — +665 (+25.0%).
  • FYTD GTV $3,154,420 vs $2,662,130 PY (+18.5%).
  • MTD sales (GA4) 1,499 vs 1,022 PY (+46.7% YoY); MTD activations 1,468 vs 1,193 (+23.1% YoY).
  • MTD GTV $1,567,854 — +20.0% YoY and +3.4% MoM ($1,515,744 in 1–26 Jul).
  • MTD disconnections 553 vs 619 PY (-10.7% — fewer churn events; 45-day-lag floor).
  • Yesterday activations (LAD 25 Aug) 84 vs 44 PY (+90.9%); Gold+ drove 70 of 84.

⚠ What Needs Watching

  • Yesterday derived disconnections CY = -735 (negative) — overnight BigQuery invoice load pushed TCC (23,504) above PTCC + activations (22,685 + 84). Data-freshness artefact, not real churn; shown in neutral grey. PY = 130, MoM = 746.
  • Yesterday GTV CY = $0 — invoices only loaded through 24 Aug (LID); not a real revenue decline.
  • MTD activations -12.7% MoM (1,468 vs 1,681 in 1–26 Jul) — July ran hot; watch whether August closes the gap.
  • MTD sales flat MoM (1,499 vs 1,511, -0.8%); yesterday sales 55 vs 60 MoM (-8.3%).
  • FYTD disconnections 1,465 vs 1,363 PY (+7.5%) — churn floor rising with the larger base (45-day lag floor).
  • MoM disconnections (yesterday, derived) 746 on 26 Jul — elevated vs PY 130; monitor once settled SQL Server data lands.
YoY comparison   MoM comparison
MetricCY (26 Aug 26)PY (26 Aug 25)YoY ΔYoY %MoM (26 Jul 26)MoM ΔMoM %
Sales (GA4) (3)5522+33+150.0%60−5-8.3%
Activations (CY reflects LAD 25 Aug)8444+40+90.9%30+54+180.0%
Disconnections (Activations + PTCC − TCC) (a)-735130−865-665.4%746−1,481-198.5%
GTV ex-GST (⚠ CY $0 — invoices loaded to 24 Aug only)$0$95,091−$95,091-100.0%$63,692−$63,692-100.0%
TCC (end of period — 26 Aug)23,50420,318+3,186+15.7%22,263+1,241+5.6%
PTCC (previous day’s published TCC — 25 Aug) (5)22,68520,404+2,281+11.2%22,979−294-1.3%

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 84 + 22,685 − 23,504 = -735. PY: 44 + 20,404 − 20,318 = 130. MoM: 30 + 22,979 − 22,263 = 746. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative derived value indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(5) PTCC_CY = previous day’s published TCC (from Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 25 Aug 2025 and 25 Jul 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans (CY = LAD 25 Aug)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM700+70new
Gold MTM78−1-12.5%
Bronze MTM412−8-66.7%
Diamond MTM10+1new
Silver MTM124−23-95.8%
Platinum MTM10+1new
Total8444+40+90.9%
YoY comparison   MoM comparison
MetricCY (1–26 Aug 26)PY (1–26 Aug 25)YoY ΔYoY %MoM (1–26 Jul 26)MoM ΔMoM %
Sales (GA4) (3)1,4991,022+477+46.7%1,511−12-0.8%
Activations1,4681,193+275+23.1%1,681−213-12.7%
Disconnections ⚠ floor (45-day lag)553619−66-10.7%779−226-29.0%
GTV ex-GST$1,567,854$1,306,437+$261,417+20.0%$1,515,744+$52,110+3.4%
TCC (end of period)23,50420,318+3,186+15.7%22,263+1,241+5.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,0580+1,058new
Gold MTM222412−190-46.1%
Silver MTM82544−462-84.9%
Bronze MTM76198−122-61.6%
Platinum MTM2024−4-16.7%
Diamond MTM1015−5-33.3%
Total1,4681,193+275+23.1%
MetricCY (1 Jul – 26 Aug 26)PY (1 Jul – 26 Aug 25)YoY ΔYoY %
Sales (GA4) (3)3,3272,662+665+25.0%
Activations3,5002,985+515+17.3%
Disconnections ⚠ floor (45-day lag)1,4651,363+102+7.5%
GTV ex-GST$3,154,420$2,662,130+$492,291+18.5%
TCC (end of period)23,50420,318+3,186+15.7%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery. FY26 = 1 Jul 2026 onward; PY period does not include Mar 2025, so no GTV anomaly adjustment required this run.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM2,5280+2,528new
Gold MTM5131,014−501-49.4%
Silver MTM1911,393−1,202-86.3%
Bronze MTM162489−327-66.9%
Platinum MTM6351+12+23.5%
Diamond MTM4337+6+16.2%
Gold M2M01−1−100.0%
Total3,5002,985+515+17.3%

TCC (line, left axis) + monthly GTV ex-GST (bars, right axis)

* Mar 25 bar substituted with Apr-25 full-month GTV — the raw Mar-2025 figure ($21.26M) was inflated by a one-off bulk-rebill anomaly. Final point (orange) = today: TCC as at 27 Aug 2026 and Aug MTD GTV.

A · Monthly Sales (GA4) — last 36 months

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap. Current month (amber) is GA4 MTD (1–26 Aug). State re-bootstrapped this run on a fresh sandbox.

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (month-end)

Current (in-progress) month/quarter shown in amber. Tier mapping: Gold+/Gold Plus → Gold+; whole-word Diamond/Platinum/Gold/Silver/Bronze; everything else → Other.