Kogan Internet — Daily Performance Report

Reference date: 20 Sep 2026 · Generated 21 Sep 2026 (Australia/Melbourne) · Activations data through 19 Sep 2026 (1-day lag)

TCC (end of period)
24,159
YoY +17.5%MoM +5.6%
FYTD Activations
5,211
YoY +46.7%
FYTD Sales (GA4)
5,111
YoY +59.7%
FYTD GTV (ex-GST)
$4,504,946
YoY +20.3%
MTD Activations
1,366
YoY +184.6%MoM +13.6%
MTD GTV (ex-GST)
$1,219,341
YoY +26.3%MoM -0.6%

✓ What’s Working Well

  • FYTD activations 5,211 vs 3,551 — +1,660 YoY (+46.7%). Best start to a financial year on record for Kogan Internet.
  • FYTD sales (GA4) 5,111 vs 3,201 — +1,910 YoY (+59.7%), running ahead of activations, so the FY27 pipeline is still building.
  • FYTD GTV $4.50m vs $3.74m — +$760.6k YoY (+20.3%); no March-2025 rebill anomaly falls inside either FYTD window, so this is like-for-like.
  • TCC 24,159 vs 20,556 a year ago — +3,603 (+17.5%) YoY, and +1,286 (+5.6%) on 20 Aug 2026. The base has now added roughly 1,300 net connections a month for three straight months.
  • MTD activations 1,366 vs 480 — +886 YoY (+184.6%), and +164 (+13.6%) versus the same 20 days of August.
  • MTD sales 1,542 vs 453 — +1,089 YoY (+240.4%) and +381 (+32.8%) MoM; September is tracking to be the strongest sales month of FY27 so far.
  • MTD disconnections 260 vs 466 PY — 206 fewer churn events (−44.2%), and 392 fewer than the same period in August (−60.1%). Note this is a floor figure (45-day lag).
  • Yesterday: 70 activations vs 34 PY (+105.9%) and 61 on 20 Aug (+14.8%) — a strong Sunday.
  • Gold+ is now the franchise. FYTD Gold+ activations 3,786 vs 84 a year ago; Gold+ TCC has grown from 192 (Sep 2025) to 8,199 today, a third of the entire base.

⚠ What Needs Watching

  • Yesterday’s derived disconnections read −136. A negative result is a data-freshness artefact, not a gain: BigQuery-computed TCC (24,159) exceeds published PTCC (23,953) plus activations (70) because invoice data landed overnight. Shown in grey, not green.
  • Yesterday’s GTV is $0. No invoices were issued on 19 or 20 September — the latest invoice date in the warehouse is 18 Sep. Billing runs in batches, so this is a cycle-timing gap, not lost revenue. PY comparison ($124.8k on 20 Sep 2025) is therefore not meaningful.
  • PTCC came from the local state file, not the Google Sheet. The TCC Calc sheet’s last row is 17/9/2026 — rows for 18/9 and 19/9 were never written, so the sheet is three days behind. This run appends the missing rows; if the gap reappears tomorrow the sheet write step needs investigation.
  • Yesterday’s sales 45 vs 71 on 20 Aug — −26 (−36.6%). Single-day noise against a strong August comparator, but worth watching if it persists through the week.
  • MTD GTV $1.219m is fractionally below the same 20 days of August ($1.226m, −0.6%) despite materially more connections — again an invoice-timing effect (LID 18 Sep), and it should close out above August once the remaining September cycles run.
  • Legacy tier decline. FYTD Silver activations 276 vs 1,589 (−82.6%) and Gold 761 vs 1,196 (−36.4%). The mix shift into Gold+ is deliberate, but Silver TCC has fallen from 11,292 to 7,866 YoY — keep an eye on blended ARPU.
  • MTD and FYTD disconnections are floor estimates (45-day invoice-cycle lag); the true September figure will rise as later invoices settle.

Yesterday — 20 Sep 2026

CY vs prior year (20 Sep 2025) and prior month (20 Aug 2026). Activations CY reflects the latest activation date, 19 Sep 2026.

⚠ PTCC loaded from local state file fallback (Google Sheet row not found for 19/09/2026 — the sheet’s last row is 17/09/2026). This run appends the missing rows.
YoY    MoM
MetricCY (20 Sep 2026)PY (20 Sep 2025)YoY ΔYoY %MoM (20 Aug 2026)MoM ΔMoM %
Sales (GA4) (3)4529+16+55.2%71-26-36.6%
Activations70 (CY reflects LAD 19 Sep)34+36+105.9%61+9+14.8%
Disconnections (Activations + PTCC − TCC) (a)-136269-405-150.6%185-321-173.5%
GTV (ex-GST)$0 (no invoices issued 19–20 Sep; latest invoice date 18 Sep)$124,847-124,847-100.0%$64,652-64,652-100.0%
TCC (end of period — 20 Sep)24,15920,556+3,603+17.5%22,873+1,286+5.6%
PTCC (previous day’s published TCC — 19 Sep) (5)23,95320,791+3,162+15.2%22,997+956+4.2%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 70 + 23,953 − 24,159 = −136. PY: 34 + 20,791 − 20,556 = 269. MoM: 61 + 22,997 − 22,873 = 185. PTCC (CY) from the local state file this run (Google Sheet row missing); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative CY value indicates BigQuery invoice data arrived overnight causing TCC end-of-period to exceed PTCC + activations — a data-freshness artefact, shown in grey rather than coloured as a win. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
(5) PTCC_CY = previous day’s published TCC (normally from the Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 (19 Sep 2025) and MOM_YEST−1 (19 Aug 2026) respectively. Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM5511+44+400.0%
Gold MTM78-1-12.5%
Bronze MTM43+1+33.3%
Silver MTM212-10-83.3%
Diamond MTM10+1new
Platinum MTM10+1new
Total7034+36+105.9%

Month to date — 1–20 Sep 2026

CY vs prior year (1–20 Sep 2025) and prior month (1–20 Aug 2026).

YoY    MoM
MetricCY (1–20 Sep 26)PY (1–20 Sep 25)YoY ΔYoY %MoM (1–20 Aug 26)MoM ΔMoM %
Sales (GA4) (3)1,542453+1,089+240.4%1,161+381+32.8%
Activations1,366480+886+184.6%1,202+164+13.6%
Disconnections ⚠ floor (45-day lag)260466-206-44.2%652-392-60.1%
GTV (ex-GST)$1,219,341$965,204+254,137+26.3%$1,226,418-7,078-0.6%
TCC (end of period)24,15920,556+3,603+17.5%22,873+1,286+5.6%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day threshold, attributed to invoice date + 35 days) and are a floor — recent periods understate churn until later invoices settle.
GTV anomaly adjustment (4) was not required this run: no prior-year period in this report covers March 2025.

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM1,00284+918+1092.9%
Gold MTM198149+49+32.9%
Silver MTM68166-98-59.0%
Bronze MTM5767-10-14.9%
Diamond MTM238+15+187.5%
Platinum MTM186+12+200.0%
Total1,366480+886+184.6%

Financial year to date — 1 Jul to 20 Sep 2026

CY vs prior year (1 Jul – 20 Sep 2025). No MoM comparison on FYTD.

MetricCY (FY27 to 20 Sep)PY (FY26 to 20 Sep)YoY ΔYoY %
Sales (GA4) (3)5,1113,201+1,910+59.7%
Activations5,2113,551+1,660+46.7%
Disconnections ⚠ floor (45-day lag)2,0551,906+149+7.8%
GTV (ex-GST)$4,504,946$3,744,384+760,562+20.3%
TCC (end of period)24,15920,556+3,603+17.5%
(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day threshold, attributed to invoice date + 35 days) and are a floor — recent periods understate churn until later invoices settle.
GTV anomaly adjustment (4) was not required this run: no prior-year period in this report covers March 2025.

Plans activated — all plans (YoY)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,78684+3,702+4407.1%
Gold MTM7611,196-435-36.4%
Silver MTM2761,589-1,313-82.6%
Bronze MTM230573-343-59.9%
Platinum MTM8562+23+37.1%
Diamond MTM7346+27+58.7%
Gold M2M01-1−100.0%
Total5,2113,551+1,660+46.7%

Total Connected Customers & monthly GTV (ex-GST)

Blue line = end-of-month TCC (NIC + PIC); green bars = monthly GTV ex-GST. The final point/bar (orange) is today, 21 Sep 2026 — GTV shown is month-to-date.
* Mar 25 GTV has been substituted with the April 2025 full-month figure ($1,239,536). The raw March 2025 value was $21,255,577 due to a one-off bulk-rebill event.

A · Monthly Sales (GA4)

35/37 months populated · Nov 2023+ from real GA4. Sep/Oct 2023 predate GA4 ecommerce tracking. Current month (amber) is GA4 month-to-date through 20 Sep.

B · Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is partial.

C · Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D · Monthly Activations by Plan Tier

Stacked. Current month (right-most) is partial.

E · TCC by Plan Tier

Stacked area of end-of-month TCC by tier (same NIC + PIC formula as the TCC + GTV chart); final point is today.