Kogan Internet — Daily Performance Report

Report date: Sunday 30 August 2026 · Generated 31 Aug 2026 09:30 AEST · Sales: GA4 · All other metrics: BigQuery (kogan-analytics-prod)

Performance Summary — report date 30 Aug 2026

⚠ PTCC loaded from BigQuery fallback (Google Sheet row not found for 29/08/2026 — sheet was last updated 27/08/2026). Derived disconnections below are unreliable this run: the BigQuery-derived PTCC shares the same invoice snapshot as TCC, so the formula degenerates to the activation count. Sheet has been re-synced with 30 Aug TCC this run.
TCC (end of period)
23,395
+14.2% YoY +4.7% MoM
FYTD Activations
3,784
+23.5% YoY
FYTD Sales (GA4)
3,500
+28.0% YoY
FYTD GTV (ex-GST)
$3,285,605
+18.2% YoY
MTD Activations
1,752
+37.6% YoY -10.5% MoM
MTD GTV (ex-GST)
$1,699,039
+19.4% YoY +7.1% MoM

✓ What's Working Well

  • TCC at 23,395 — up +2,911 (+14.2%) YoY and +1,042 (+4.7%) MoM; a new record high, and the 5th consecutive month of net base growth.
  • FYTD activations 3,784 vs 3,065 PY (+719, +23.5% YoY); MTD activations 1,752 vs 1,273 (+479, +37.6% YoY).
  • FYTD sales (GA4) 3,500 vs 2,735 PY (+765, +28.0% YoY); yesterday's sales 35 vs 19 PY (+84.2% YoY).
  • FYTD GTV $3.29M vs $2.78M PY (+$506K, +18.2% YoY); MTD GTV $1.70M, +19.4% YoY and +7.1% MoM.
  • MTD disconnections 652 vs 696 PY (−6.3% YoY) and −25.6% vs July (churn floor, 45-day lag).
  • Gold+ continues to dominate the mix: 1,265 of 1,752 MTD activations (72%); 37 of 46 activations on 29 Aug (LAD).

⚠ What Needs Watching

  • ⚠ PTCC fallback: the TCC Google Sheet had no rows for 28–29 Aug, so PTCC came from BigQuery and yesterday's derived disconnections (46) is a data artefact, not a real churn reading — treat with caution. The sheet was re-synced this run.
  • MTD activations −10.5% MoM and MTD sales −5.5% MoM vs July — July was the strongest month since Jun-2024 (2,032 activations), so some cooling is expected, but worth watching if September opens soft.
  • FYTD disconnections 1,564 vs 1,440 PY (+8.6% YoY) — churn floor rising with the larger customer base (45-day-lag floor).
  • Yesterday GTV $0 across CY/PY/MoM — no invoices were issued on 30 Aug (Sunday); a normal billing-cycle effect, not a revenue miss.
  • Yesterday sales 35 vs 56 on 30 Jul (−37.5% MoM) — single-day volatility; MTD trend is the better read.

FYTD GTV is anomaly-adjusted where applicable (Mar-2025 bulk-rebill); no adjustment was needed for the current FYTD windows. Sales from GA4; all other metrics from BigQuery.

Yesterday — 30 Aug 2026 vs 30 Aug 2025 (YoY) and 30 Jul 2026 (MoM)

⚠ PTCC loaded from BigQuery fallback (Google Sheet row not found for 29/08/2026 — sheet was last updated 27/08/2026). Derived disconnections below are unreliable this run: the BigQuery-derived PTCC shares the same invoice snapshot as TCC, so the formula degenerates to the activation count. Sheet has been re-synced with 30 Aug TCC this run.
YoY    MoM
MetricCY (30 Aug 2026)PY (30 Aug 2025)YoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) (3)3519+16+84.2%56-21-37.5%
Activations (CY reflects LAD 29 Aug)4611+35+318.2%59-13-22.0%
Disconnections (Activations + PTCC − TCC) (a)46 ⚠0+46N/A0+46N/A
GTV (ex-GST) (no invoices issued 30 Aug — billing cycle)$0$0$0N/A$0$0N/A
TCC (end of period — 30 Aug)23,39520,484+2,911+14.2%22,353+1,042+4.7%
PTCC (previous day's published TCC — 29 Aug) (5)23,39520,473+2,922+14.3%22,294+1,101+4.9%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 46 + 23,395 − 23,395 = 46. PY: 11 + 20,473 − 20,484 = 0. MoM: 59 + 22,294 − 22,353 = 0. PTCC (CY) from BigQuery fallback this run (Google Sheet row for 29/08/2026 missing); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). Because the fallback PTCC shares the invoice snapshot (LID 28 Aug) with TCC, the CY figure equals the activation count and is a data artefact — rendered grey, not coloured. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day's published TCC (normally from the TCC Google Sheet; BigQuery fallback used this run). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = 29 Aug 2025 and 29 Jul 2026 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans

PlanCY (29 Aug 2026 — LAD)PY (30 Aug 2025)YoY ΔYoY %
Gold+ MTM370+37new
Gold MTM76+1+16.7%
Silver MTM13-2-66.7%
Diamond MTM10+1new
Bronze MTM01-1-100.0%
Platinum MTM01-1-100.0%
Total4611+35+318.2%

Yesterday CY plan breakdown uses LAD (29 Aug 2026) activations, matching the Activations row.

Month to date — 1–30 Aug 2026 vs 1–30 Aug 2025 (YoY) and 1–30 Jul 2026 (MoM)

YoY    MoM
MetricCY (1–30 Aug 2026)PY (1–30 Aug 2025)YoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) (3)1,6721,095+577+52.7%1,770-98-5.5%
Activations1,7521,273+479+37.6%1,957-205-10.5%
Disconnections ⚠ floor (45-day lag)652696-44-6.3%876-224-25.6%
GTV (ex-GST)$1,699,039$1,423,488+$275,551+19.4%$1,586,566+$112,473+7.1%
TCC (end of period)23,39520,484+2,911+14.2%22,353+1,042+4.7%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans

PlanCY (1–30 Aug 2026)PY (1–30 Aug 2025)YoY ΔYoY %
Gold+ MTM1,2650+1,265new
Gold MTM269445-176-39.6%
Silver MTM94571-477-83.5%
Bronze MTM84212-128-60.4%
Platinum MTM2329-6-20.7%
Diamond MTM1716+1+6.2%
Total1,7521,273+479+37.6%

Financial year to date — 1 Jul–30 Aug 2026 vs 1 Jul–30 Aug 2025

MetricCY (1 Jul – 30 Aug 2026)PY (1 Jul – 30 Aug 2025)YoY ΔYoY %
Sales (GA4) (3)3,5002,735+765+28.0%
Activations3,7843,065+719+23.5%
Disconnections ⚠ floor (45-day lag)1,5641,440+124+8.6%
GTV (ex-GST)$3,285,605$2,779,180+$506,425+18.2%
TCC (end of period)23,39520,484+2,911+14.2%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Plans activated — all plans

PlanCY (FYTD 2027)PY (FYTD 2026)YoY ΔYoY %
Gold+ MTM2,7350+2,735new
Gold MTM5601,047-487-46.5%
Silver MTM2031,420-1,217-85.7%
Bronze MTM170503-333-66.2%
Platinum MTM6656+10+17.9%
Diamond MTM5038+12+31.6%
Gold M2M01-1-100.0%
Total3,7843,065+719+23.5%

TCC + GTV — Jun 2023 to today

Blue line: end-of-month TCC (today's point in orange). Green bars: monthly GTV ex-GST (today's bar = Aug MTD, orange). Mar 25*: the raw Mar-2025 GTV (~$21.26M) was inflated by a bulk-rebill anomaly and has been substituted with the Apr-2025 full-month GTV ($1.24M) for a like-for-like view.

3-Year Trends

A · Monthly Sales (GA4) — last 36 months

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates (light blue) as a stop-gap. Dark blue = real GA4. Current month (amber) is GA4 MTD. Pre-Nov-2023: GA4 ecommerce not live. State files were re-bootstrapped this run (both copies missing on fresh sandbox).

B · Monthly Connections (Activations) — last 36 months

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier (stacked)

Charts B–E from BigQuery. Current (in-progress) month/quarter in amber where applicable. Chart E uses the same NIC+PIC formula as the TCC+GTV chart, by customer's latest plan tier.