Kogan Internet — Daily Performance Report

Report date (Yesterday): Sun 04 Oct 2026 · Generated Mon 05 Oct 2026 (Melbourne) · Deploy: ✓ Deployed via sandbox · kogan-internet-report.pages.dev

Performance Summary

⚠ Data freshness: BigQuery's latest activation date (LAD) and latest invoice date are both 03 Oct, and the 03 Oct invoice load looks partial — only 263 invoices vs ~1,041 issued on the same day last month (03 Sep). Because NIC uses a trailing one-month invoice window, TCC as at 04 Oct computes to 23,798, roughly 780 below the 24,576 published yesterday. This drop is a load artefact, not churn. Invoice-based figures (GTV and Revenue) were refreshed at ~09:50 AEDT after BigQuery caught up (03 Oct now 1,015 invoices; 04 Oct 862). TCC has not yet been recomputed on the refreshed data.
TCC (end of period) ⚠
23,798
+16.0% YoY+2.1% MoM
FYTD Activations
6,054
+51.2% YoY
FYTD Sales (GA4)
5,895
+61.1% YoY
FYTD GTV (ex-GST)
$5.22M
+18.5% YoY
MTD Activations
217
+34.8% YoY-17.2% MoM
MTD GTV (ex-GST)
$142.7K
-34.9% YoY-1.9% MoM
FYTD Revenue (ex-GST)
$4.83M
+17.3% YoY
FYTD GP (ex-GST)
$877.6K
+1.2% YoY18.2% margin

Revenue & GP (ex-GST) vs same period last year

PeriodCY RevenuePY RevenueRev YoY %CY GPPY GPGP YoY ΔGP YoY %GP margin CY / PY
Yesterday — Sun 04 Oct 2026 vs Sat 04 Oct 2025$58,942$94,736-37.8%$12,245$14,288-$2,043-14.3%20.8% / 15.1%
MTD — 01–04 Oct 2026 vs 01–04 Oct 2025$139,703$203,595-31.4%$27,244$39,173-$11,929-30.5%19.5% / 19.2%
FYTD — 01 Jul–04 Oct 2026 vs 01 Jul–04 Oct 2025$4,832,852$4,118,865+17.3%$877,577$867,515+$10,062+1.2%18.2% / 21.1%

Revenue = SUM(InvoiceExGST + AdjustmentTotal). GP = Revenue − nbn wholesale cost per invoice, floored at $0 (see ⁽ᵍ⁾). Yesterday and MTD comparisons are sensitive to billing-cycle timing.

✓ What's Working Well

  • FYTD activations 6,054 vs 4,004 PY (+2,050, +51.2%); FYTD GA4 sales 5,895 vs 3,659 (+2,236, +61.1%).
  • FYTD GTV (ex-GST) $5.22M vs $4.41M PY (+$814,086, +18.5%) ; FYTD Revenue (billed − adjustments) $4.83M vs $4.12M PY (+17.3%).
  • MTD activations 217 vs 161 PY (+56, +34.8%) with only 01–03 Oct loaded; MTD GA4 sales 225 vs 133 PY (+92, +69.2%).
  • Yesterday (Sun 04 Oct) GA4 sales 43 vs 31 PY (+12, +38.7%); latest loaded activation day (03 Oct) had 47 activations vs 22 PY (+113.6%).
  • Gold+ MTM continues to drive the mix: 4,409 FYTD activations (73% of total) vs 319 PY; MTD 165 vs 88 PY (+87.5%).
  • TCC base remains well up YoY even on today's understated figure: 23,798 vs 20,514 PY (+3,284, +16.0%); published 03 Oct TCC was 24,576 (+20.0% YoY). Sep month-end TCC of 24,703 was a record high.

⚠ What Needs Watching

  • TCC data artefact: BigQuery's 03 Oct invoice load is partial (263 invoices vs ~1,041 on 03 Sep), so TCC as at 04 Oct computes to 23,798, ~778 below yesterday's published 24,576. Expect a rebound once the load completes. This value has been written to the TCC sheet per the standard procedure, so tomorrow's PTCC will inherit it.
  • Yesterday derived disconnections are not meaningful today: CY = 47 + 24,576 − 23,798 = 825 (inflated by the partial load); PY = -12 (negative → overnight invoice-arrival artefact). MoM reference = 116.
  • MTD activations are -17.2% MoM (217 vs 262 for 01–04 Sep), partly because CY covers only three loaded days vs four in the comparisons. MTD GA4 sales are also down MoM: 225 vs 376 (-40.2%); early September was unusually strong (Sep was a record 2,101-sale month).
  • MTD GTV $142.7K vs $219.1K PY (-34.9%) and $145.4K MoM (-1.9%); MTD Revenue $139.7K vs $203.6K PY (-31.4%). The YoY gap mostly reflects invoice timing (no invoices 29 Sep–1 Oct), as MoM is roughly flat.
  • GP is flat despite revenue growth: FYTD GP $877.6K vs $867.5K PY (+1.2%) while Revenue is +17.3%; GP margin 18.2% vs 21.1% PY. Drivers: intro-priced Gold+ ($69.90 inc GST ≈ $63.55 ex-GST vs $60.85 nbn cost), the 1 Jul nbn wholesale rise (+2.6–5.0%), and growing adjustments.
  • Adjustments (credits) are growing with the base: FYTD -$390,661 (7.5% of GTV) vs -$290,561 PY (6.6%), so revenue grows slower than GTV (+17.3% vs +18.5%).
  • Yesterday GA4 sales 43 vs 90 on Fri 04 Sep (-52.2% MoM) — a Sunday vs a weekday comparison.
  • FYTD invoice-cycle disconnections 2,490 vs 2,218 PY (+12.3%) on a much larger base; a floor figure given the 45-day lag.

Yesterday — Sun 04 Oct 2026

⚠ Data freshness: BigQuery's latest activation date (LAD) and latest invoice date are both 03 Oct, and the 03 Oct invoice load looks partial — only 263 invoices vs ~1,041 issued on the same day last month (03 Sep). Because NIC uses a trailing one-month invoice window, TCC as at 04 Oct computes to 23,798, roughly 780 below the 24,576 published yesterday. This drop is a load artefact, not churn. Invoice-based figures (GTV and Revenue) were refreshed at ~09:50 AEDT after BigQuery caught up (03 Oct now 1,015 invoices; 04 Oct 862). TCC has not yet been recomputed on the refreshed data.
YoY (CY vs PY)   MoM (CY vs same period prior month)

PY = Sat 04 Oct 2025 · MoM = Fri 04 Sep 2026

MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾4331+12+38.7%90-47-52.2%
Activations47
(CY reflects LAD 03 Oct)
22+25+113.6%76-29-38.2%
Disconnections (Activations + PTCC − TCC) ⁽ᵃ⁾825
⚠ artefact — partial 03 Oct invoice load
-12+837+6975.0%116+709+611.2%
GTV (ex-GST)$59,537$109,275-$49,738-45.5%$61,529-$1,992-3.2%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$58,942$94,736-$35,794-37.8%$60,865-$1,924-3.2%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$12,245$14,288-$2,043-14.3%$12,767-$522-4.1%
GP margin (GP ÷ Revenue)20.8%15.1%+5.7 pp—21.0%-0.2 pp—
TCC (end of period — 04 Oct) ⚠ understated23,79820,514+3,284+16.0%23,300+498+2.1%
PTCC (previous day's published TCC — 03 Oct) ⁽⁵⁾24,57620,480+4,096+20.0%23,340+1,236+5.3%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,368 CY vs 6,792 PY invoices floored). Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) from fct_kogan_nbn_invoices by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

⁽ᵃ⁾ Disconnections derived formula: Activations + PTCC − TCC. CY: 47 + 24,576 − 23,798 = 825. PY: 22 + 20,480 − 20,514 = -12. MoM: 76 + 23,340 − 23,300 = 116. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]). A negative result (PY here) indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, shown in grey. The CY value of 825 is likewise an artefact: today's TCC_EOP is depressed by the partial 03 Oct invoice load, so CY disconnections are heavily overstated and are shown in grey, not red.

⁽⁵⁾ PTCC_CY = previous day's published TCC (from Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs, row 3/10/2026 = 24,576). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3512+23+191.7%
Gold MTM53+2+66.7%
Bronze MTM43+1+33.3%
Diamond MTM20+2new
Silver MTM14-3-75.0%
Total4722+25+113.6%

CY plan breakdown reflects LAD 03 Oct; PY = 04 Oct 2025.

Month to Date — 01–04 Oct 2026

⚠ Data freshness: BigQuery's latest activation date (LAD) and latest invoice date are both 03 Oct, and the 03 Oct invoice load looks partial — only 263 invoices vs ~1,041 issued on the same day last month (03 Sep). Because NIC uses a trailing one-month invoice window, TCC as at 04 Oct computes to 23,798, roughly 780 below the 24,576 published yesterday. This drop is a load artefact, not churn. Invoice-based figures (GTV and Revenue) were refreshed at ~09:50 AEDT after BigQuery caught up (03 Oct now 1,015 invoices; 04 Oct 862). TCC has not yet been recomputed on the refreshed data.
YoY (CY vs PY)   MoM (CY vs same period prior month)

PY = 01–04 Oct 2025 · MoM = 01–04 Sep 2026

MetricCYPYYoY ΔYoY %MoM (prior month)MoM ΔMoM %
Sales (GA4) ⁽³⁾225133+92+69.2%376-151-40.2%
Activations217161+56+34.8%262-45-17.2%
Disconnections ⚠ floor (45-day lag)061-61-100.0%48-48-100.0%
GTV (ex-GST)$142,706$219,061-$76,355-34.9%$145,409-$2,703-1.9%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$139,703$203,595-$63,892-31.4%$142,354-$2,651-1.9%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$27,244$39,173-$11,929-30.5%$28,260-$1,016-3.6%
GP margin (GP ÷ Revenue)19.5%19.2%+0.3 pp—19.9%-0.4 pp—
TCC (end of period) ⚠ understated23,79820,514+3,284+16.0%23,300+498+2.1%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,368 CY vs 6,792 PY invoices floored). Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) from fct_kogan_nbn_invoices by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

Disconnections (MTD/FYTD) = invoice-cycle churn: a customer's invoice with no follow-up within 45 days, attributed to invoice date + 35 days. Recent periods are a floor until the 45-day window closes.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM16588+77+87.5%
Gold MTM2519+6+31.6%
Silver MTM1030-20-66.7%
Bronze MTM818-10-55.6%
Platinum MTM52+3+150.0%
Diamond MTM4400.0%
Total217161+56+34.8%

Financial Year to Date — 01 Jul – 04 Oct 2026

PY = 01 Jul – 04 Oct 2025

MetricCYPYYoY ΔYoY %
Sales (GA4) ⁽³⁾5,8953,659+2,236+61.1%
Activations6,0544,004+2,050+51.2%
Disconnections ⚠ floor (45-day lag)2,4902,218+272+12.3%
GTV (ex-GST)$5,223,513$4,409,427+$814,086+18.5%
Revenue (ex-GST) (billed − adjustments) ⁽ʳ⁾$4,832,852$4,118,865+$713,987+17.3%
GP (ex-GST) (Revenue − nbn cost, floored at $0 per invoice) ⁽ᵍ⁾$877,577$867,515+$10,062+1.2%
GP margin (GP ÷ Revenue)18.2%21.1%-2.9 pp—
TCC (end of period) ⚠ understated23,79820,514+3,284+16.0%

⁽ᵍ⁾ GP = Revenue − nbn wholesale cost, calculated per invoice and floored at $0 (an invoice never contributes negative GP). nbn cost = nbn Co monthly wholesale bundle price (ex-GST) for the plan's speed tier, by invoice date: Bronze 35.07 → 36.15 · Silver 55.26 → 57.60 · Gold 58.53 → 60.85 · Gold+ 58.53 → 60.85 · Platinum 63.93 → 67.12 · Diamond 73.93 → 75.88 (FY26 1 Jul 2025–30 Jun 2026 → FY27 from 1 Jul 2026; Bronze=nbn 25, Silver=nbn 50, Gold=nbn 100/20, Gold+=nbn 500, Platinum=nbn 750, Diamond=nbn 1000). Flat monthly cost is applied to every invoice, so part-month first bills can be floored to $0 (FYTD: 3,368 CY vs 6,792 PY invoices floored). Excludes nbn funding share and other provider charges.

⁽ʳ⁾ Revenue = billed amount less adjustments = SUM(InvoiceExGST + AdjustmentTotal) from fct_kogan_nbn_invoices by invoice issue date. AdjustmentTotal holds credits/discounts (always ≤ 0, ex-GST), so Revenue ≤ GTV. No bulk-rebill substitution needed (no PY period covers Mar 2025).

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

⁽⁴⁾ GTV bulk-rebill adjustment (Mar 2025 → Apr 2025 substitution) applies only where a PY period covers March 2025; no period in this report does, so no adjustment was required this run.

Disconnections (MTD/FYTD) = invoice-cycle churn: a customer's invoice with no follow-up within 45 days, attributed to invoice date + 35 days. Recent periods are a floor until the 45-day window closes.

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4,409319+4,090+1282.1%
Gold MTM8721,255-383-30.5%
Silver MTM3241,685-1,361-80.8%
Bronze MTM264626-362-57.8%
Platinum MTM9865+33+50.8%
Diamond MTM8753+34+64.2%
Gold M2M01-1−100.0%
Total6,0544,004+2,050+51.2%

TCC + GTV — monthly since Jun 2023

Blue line = end-of-month TCC (left axis); green bars = monthly GTV ex-GST (right axis). Final point (orange) = today: TCC as at 05 Oct (23,798, understated — partial 03 Oct invoice load) and October month-to-date GTV (as at this morning's run).
* Mar 25: raw GTV $21,255,577 reflects a bulk-rebill event; substituted with Apr 2025 full-month GTV ($1,239,536) for a like-for-like view.

3-Year Trends

A) Monthly Sales (GA4)

36/37 months populated · Nov 2023+ from real GA4 (all months now backfilled from GA4 — no BigQuery estimates remain). Current month (amber) is GA4 MTD (01–04 Oct). Oct 2023 pre-dates GA4 ecommerce tracking.

B) Monthly Connections (Activations)

Source: BigQuery NbnActivationDate. Current month (amber) is MTD; first month (Oct 2023) is partial (window starts 05 Oct 2023).

C) Quarterly Connections (Activations)

Current quarter (amber) is quarter-to-date.

D) Monthly Activations by Plan Tier

Stacked by tier (ProductName normalised). Gold+ launched Sep 2025.

E) TCC by Plan Tier

Stacked area · NIC+PIC membership per month-end, tier = customer's most recent plan. Final point = today (05 Oct; understated by partial invoice load). A handful of legacy 'Other' plans (<30) are excluded.