Kogan Internet — Daily Performance Report

Reporting date: Saturday 19 September 2026 · Generated 20 Sep 2026 (Australia/Melbourne) · Sales from GA4, all other metrics from BigQuery

Performance Summary

TCC — end of period
19 Sep 2026
23,953
YoY +15.2%MoM +4.2%
FYTD Activations
1 Jul – 19 Sep
5,141
YoY +46.2%
FYTD Sales (GA4)
1 Jul – 19 Sep
5,066
YoY +59.7%
FYTD GTV (ex-GST)
1 Jul – 19 Sep
$4,495,278
YoY +24.2%
MTD Activations
1 – 19 Sep
1,296
YoY +190.6%MoM +13.6%
MTD GTV (ex-GST)
1 – 19 Sep
$1,209,673
YoY +43.9%MoM +4.1%

✓ What's Working Well

  • FYTD activations 5,141 vs 3,517 PY — +1,624 (+46.2%). The strongest run-rate the vertical has posted in three years.
  • FYTD sales (GA4) 5,066 vs 3,172 PY — +1,894 (+59.7%), outpacing activations, so the order pipeline is still filling ahead of provisioning.
  • FYTD GTV $4.50M vs $3.62M PY — +$875.7k (+24.2%). Revenue lags subscriber growth because new connections bill from mid-cycle.
  • MTD activations 1,296 vs 446 PY — +850 (+190.6%); and +155 (+13.6%) vs the same 1–19 window last month (1,141).
  • MTD sales 1,497 vs 424 PY — +1,073 (+253.1%); +407 (+37.3%) MoM vs 1,090.
  • MTD GTV $1.210M vs $840.4k PY — +$369.3k (+43.9%); +$47.9k (+4.1%) MoM vs $1.162M.
  • TCC 23,953 at 19 Sep vs 20,791 PY — +3,162 (+15.2%); +956 (+4.2%) vs 22,997 at 19 Aug. Eleven straight weeks of net base growth.
  • Yesterday: 67 activations vs 40 PY (+27, +67.5%) and 44 sales vs 29 PY (+15, +51.7%).
  • MTD disconnections 260 vs 424 PY (−164, −38.7%) and vs 583 last month (−323, −55.4%) — fewer is better.
  • Gold+ now carries the book: 947 of 1,296 MTD activations (73.1%), and 8,080 of the 23,953 TCC base (33.7%) — up from 192 a year ago.

⚠ What Needs Watching

  • Yesterday's derived disconnections (2,003) is a data artefact, not churn. PTCC came from the local state file (25,889, computed yesterday against an earlier Latest Invoice Date) while today's TCC (23,953) uses the settled LID of 18 Sep. On a like-for-like BigQuery basis, TCC at 18 Sep is also 23,953, which implies ~67 derived disconnections — in line with PY (0) and MoM (0). The cell is greyed rather than coloured so it is never read as a result.
  • The TCC Google Sheet is one day behind. There is no row for 18 Sep 2026 — yesterday's automated sheet write did not land, so PTCC fell back to the local state file. This run could not repair it either — the Chrome window was minimised (0×0) so keystrokes could not reach the Sheets grid. Nothing was altered. Two rows need pasting at A153: 18/9/2026 → 25889 and 19/9/2026 → 23953. The local state file already holds 19 Sep = 23,953, so tomorrow's run still has a PTCC to fall back on.
  • Yesterday's 67 activations trail the 71 booked on 19 Aug−4 (−5.6%) MoM. A single Saturday, so not yet a trend, but worth watching against the 13.6% MTD MoM gain.
  • FYTD disconnections 2,055 vs 1,864 PY — +191 (+10.2%) in absolute terms. Against a base that grew 15.2%, the churn rate is improving, but the absolute volume is rising and is a floor figure (45-day lag).
  • Legacy tiers keep eroding. Silver TCC is 7,830 today vs 11,292 a year ago (−30.7%) and MTD Silver activations are 66 vs 154 PY (−57.1%). Growth is entirely Gold+ dependent.
  • Yesterday GTV is $0 across CY, PY and MoM — no invoices are issued on those dates. Expected billing-cycle behaviour, not a miss.
  • Dashboard deploy needs a check. A .deploy-pending sentinel from 17 Sep is still sitting in the deploy folder, which means the local watcher has not completed a cycle for three days.

Yesterday — 19 Sep 2026

YoY   MoM
MetricCY
19 Sep 2026
PY
19 Sep 2025
YoY ΔYoY %MoM
19 Aug 2026
MoM ΔMoM %
Sales (GA4) (3)4429+15+51.7%65-21-32.3%
Activations67
(CY reflects LAD 18 Sep)
40+27+67.5%71-4-5.6%
Disconnections
(Activations + PTCC − TCC)
2,003
artefact (a)
0+2,003N/A0+2,003N/A
GTV (ex-GST)$0$0$0N/A$0$0N/A
TCC (end of period — 19 Sep)23,95320,791+3,162+15.2%22,997+956+4.2%
PTCC (previous day's published TCC — 18 Sep) (5)25,889
state-file fallback
20,751+5,138+24.8%22,926+2,963+12.9%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM4718+29+161.1%
Gold MTM119+2+22.2%
Silver MTM58-3-37.5%
Bronze MTM35-2-40.0%
Diamond MTM10+1new
Total6740+27+67.5%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 67 + 25,889 − 23,953 = 2,003. PY: 40 + 20,751 − 20,791 = 0. MoM: 71 + 22,926 − 22,997 = 0. PTCC (CY) from the local state file this run (Google Sheet row for 18 Sep 2026 not found); PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). The CY result of 2,003 is a data-freshness artefact: the published PTCC of 25,889 was computed against an earlier Latest Invoice Date, while TCC 23,953 uses the settled LID of 18 Sep. On a consistent BigQuery basis TCC at 18 Sep is also 23,953, implying ~67 derived disconnections. The cell is shown in neutral grey so an artefact is never coloured as a result. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day's published TCC (normally from the Google Sheet: https://docs.google.com/spreadsheets/d/1juzrxFK6b8acGqtMwVeYzho99cCVOZ-FdraOqNrlLMs). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

⚠ PTCC loaded from local state-file fallback (Google Sheet row not found for 18 Sep 2026). The sheet could not be written this run either (Chrome window minimised). Rows for 18 Sep (25,889) and 19 Sep (23,953) still need to be added at A153.

Month to Date — 1–19 September 2026

YoY   MoM
MetricCY
1 Sep – 19 Sep
PY
1 Sep – 19 Sep 2025
YoY ΔYoY %MoM
1 Aug – 19 Aug
MoM ΔMoM %
Sales (GA4) (3)1,497424+1,073+253.1%1,090+407+37.3%
Activations1,296446+850+190.6%1,141+155+13.6%
Disconnections
⚠ floor (45-day lag)
260424-164-38.7%583-323-55.4%
GTV (ex-GST)$1,209,673$840,356+$369,317+43.9%$1,161,766+$47,907+4.1%
TCC (end of period)23,95320,791+3,162+15.2%22,997+956+4.2%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM94773+874+1197.3%
Gold MTM191141+50+35.5%
Silver MTM66154-88-57.1%
Bronze MTM5364-11-17.2%
Diamond MTM228+14+175.0%
Platinum MTM176+11+183.3%
Total1,296446+850+190.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections for MTD and FYTD use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap rule, attributed to invoice date + 35 days). Recent periods are a floor — the 45-day lag means the most recent weeks will fill in over time.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21.26M. No prior-year period in this report spans March 2025, so no adjustment was required in these tables. The substitution is applied in the TCC + GTV chart.

Financial Year to Date — 1 Jul – 19 Sep 2026

MetricCY
1 Jul – 19 Sep
PY
1 Jul – 19 Sep 2025
YoY ΔYoY %
Sales (GA4) (3)5,0663,172+1,894+59.7%
Activations5,1413,517+1,624+46.2%
Disconnections
⚠ floor (45-day lag)
2,0551,864+191+10.2%
GTV (ex-GST)$4,495,278$3,619,537+$875,742+24.2%
TCC (end of period)23,95320,791+3,162+15.2%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM3,73173+3,658+5011.0%
Gold MTM7541,188-434-36.5%
Silver MTM2741,577-1,303-82.6%
Bronze MTM226570-344-60.4%
Platinum MTM8462+22+35.5%
Diamond MTM7246+26+56.5%
Gold M2M01-1−100.0%
Total5,1413,517+1,624+46.2%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections for MTD and FYTD use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap rule, attributed to invoice date + 35 days). Recent periods are a floor — the 45-day lag means the most recent weeks will fill in over time.

(4) GTV anomaly adjustment: a bulk-rebill event inflated March 2025 GTV to $21.26M. No prior-year period in this report spans March 2025, so no adjustment was required in these tables. The substitution is applied in the TCC + GTV chart.

TCC + GTV

Blue line (left axis) = end-of-month TCC; green bars (right axis) = monthly GTV ex-GST. The final point is today (20 Sep 2026), shown in orange — its GTV bar is month-to-date only. Mar 25*: March 2025 raw GTV was $21.26M because of a bulk-rebill event; the bar shows the April 2025 full-month figure ($1,239,536) in its place for a like-for-like read.

3-Year Trends

A — Monthly Sales (GA4)

35/37 months populated · all populated months are real GA4 "Items purchased". Sep and Oct 2023 predate GA4 ecommerce tracking and stay blank. Current month (amber) is GA4 MTD through 19 Sep.

B — Monthly Connections (Activations)

C — Quarterly Connections (Activations)

D — Monthly Activations by Plan Tier

E — TCC by Plan Tier

Chart E uses the same NIC + PIC formula as the TCC + GTV chart, at 36 historical month-ends plus a final point at today.