Kogan Internet Daily Report

Performance at a glance

TCC (end of period)

20,608

YoY +10.1% MoM +1.1%

vs 18,715 PY · 20,384 MoM

FYTD Activations

10,081

YoY +36.8%

vs 7,368 PY

FYTD Sales (GA4)

9,405

YoY +41.7%

vs 6,638 PY

FYTD GTV (anomaly-adj) ⁽⁴⁾

$14.17M

YoY +9.0%

vs $13.00M PY

MTD Activations

YoY -65.6% MoM -38.2%

vs 122 PY · 68 MoM

MTD GTV

YoY 0.0% MoM -100.0%

vs $0 PY · $3.1K MoM

✓ What's Working Well

FYTD Activations: 10,081 vs 7,368 PY (+2,713 / +36.8%). Strong full-year-to-date growth driven by Gold+ adoption and a stronger H2.
FYTD Sales (GA4): 9,405 vs 6,638 PY (+2,767 / +41.7%). Online order volume up year-on-year.
FYTD GTV (anomaly-adj): $14.17M vs $13.00M PY (+9.0%). Recurring revenue base meaningfully higher year-on-year.
TCC: 20,608 (YoY +10.1% vs 18,715, MoM +1.1% vs 20,384 on 02 Apr). Connected base continuing to grow.
Yesterday Activations: 42 (LAD 01 May) vs 30 same-day-prior-month (+12). MoM uplift in daily acquisition.

⚠ What Needs Watching

MTD Activations: 42 vs 122 PY (-65.6%) and vs 68 prior-month-equivalent (-38.2%). Slow start to May — only 2 calendar days in (1–2 May), so volumes are noisy. Monitor through end of week.
Yesterday Activations: 42 (LAD 01 May) vs 89 on 02 May 2025 (-52.8%). Single-day comparison — calendar-effect; full week view in MTD/FYTD remains directional.
Yesterday derived disconnections: CY=53, PY=0, MoM=125. PY=0 is suspicious — either truly clean day on 02 May 2025 or a data alignment artefact between PTCC_PY and TCC_EOP_PY. MoM=125 reflects normal month-end billing cycle effects.
MTD GTV: $0 — billing run hasn't fired for May yet (typical for first 2–3 days of month). Will update once invoices issue.

Yesterday — 02 May 2026

YoY (vs 02 May 2025)MoM (vs 02 Apr 2026)

Metric	CY	YoY PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	21	29	-8	-27.6%	21	+0	+0.0%
Activations CY reflects LAD 01 May	42	89	-47	-52.8%	30	+12	+40.0%
Disconnections ⁽ᵃ⁾ Activations + PTCC − TCC	53	0	+53	worse	125	-72	-57.6%
GTV (ex-GST)	$0	$0	+0	0.0%	$3,099	-3,099	-100.0%
TCC (end of period) as at 02 May 2026	20,608	18,715	+1,893	+10.1%	20,384	+224	+1.1%
PTCC ⁽⁵⁾ prev day's published TCC (01 May)	20,619	18,626	+1,993	+10.7%	20,479	+140	+0.7%

Plans activated — all plans (YoY)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	32	0	+32	new
Gold MTM	3	40	-37	-92.5%
Diamond MTM	3	2	+1	+50.0%
Silver MTM	2	31	-29	-93.5%
Platinum MTM	2	4	-2	-50.0%
Bronze MTM	0	12	-12	-100.0%
Total	42	89	-47	-52.8%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(5) PTCC_CY = previous day's published TCC (from Google Sheet). PTCC_PY/MoM from BigQuery using report_date YEST_PY-1 (2025-05-01) and MOM_YEST-1 (2026-04-01). Disconnections (yesterday) = Activations + PTCC - TCC.

(a) Disconnections derived. CY: 42 + 20,619 - 20,608 = 53. PY: 89 + 18,626 - 18,715 = 0. MoM: 30 + 20,479 - 20,384 = 125.

Month to Date — 01-02 May 2026

YoY (vs 01-02 May 2025)MoM (vs 01-02 Apr 2026)

Metric	CY	YoY PY	YoY Δ	YoY %	MoM	MoM Δ	MoM %
Sales (GA4) ⁽³⁾	46	60	-14	-23.3%	39	+7	+17.9%
Activations	42	122	-80	-65.6%	68	-26	-38.2%
Disconnections ⚠ floor (45-day lag)	0	98	-98	-100.0%	39	-39	-100.0%
GTV (ex-GST)	$0	$0	+0	0.0%	$3,099	-3,099	-100.0%
TCC (end of period)	20,608	18,715	+1,893	+10.1%	20,384	+224	+1.1%

Plans activated — all plans (YoY)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	32	0	+32	new
Gold MTM	3	49	-46	-93.9%
Diamond MTM	3	3	+0	+0.0%
Silver MTM	2	41	-39	-95.1%
Platinum MTM	2	6	-4	-66.7%
Bronze MTM	0	22	-22	-100.0%
Silver M2M	0	1	-1	-100.0%
Total	42	122	-80	-65.6%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Financial Year to Date — 01 Jul 2025 to 02 May 2026

Metric	CY	PY	YoY Δ	YoY %
Sales (GA4) ⁽³⁾	9,405	6,638	+2,767	+41.7%
Activations	10,081	7,368	+2,713	+36.8%
Disconnections ⚠ floor (45-day lag)	7,880	7,244	+636	+8.8%
GTV (ex-GST) ⁽⁴⁾ PY anomaly-adjusted	$14,165,509	$12,995,252	+1,170,257	+9.0%
TCC (end of period)	20,608	18,715	+1,893	+10.1%

Plans activated — all plans (YoY)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	4,181	0	+4,181	new
Silver MTM	2,436	654	+1,782	+272.5%
Gold MTM	1,992	420	+1,572	+374.3%
Bronze MTM	1,087	376	+711	+189.1%
Platinum MTM	218	104	+114	+109.6%
Diamond MTM	166	80	+86	+107.5%
Gold M2M	1	1,338	-1,337	-99.9%
Silver M2M	0	4,170	-4,170	-100.0%
Gold $88.90 MTM	0	1	-1	-100.0%
Platinum Monthly	0	33	-33	-100.0%
Bronze M2M	0	167	-167	-100.0%
Diamond Monthly	0	25	-25	-100.0%
Total	10,081	7,368	+2,713	+36.8%

(3) Sales sourced from GA4. All other metrics from BigQuery.

(4) March 2025 GTV ($21,255,577) reflected a bulk-rebill anomaly. PY FYTD substituted with Apr 2025 full-month GTV ($1,239,536).

TCC + Monthly GTV (since Jun 2023)

Blue line: end-of-month TCC. Green bars: monthly GTV (ex-GST). Today's points in orange. Mar 2025 GTV substituted with Apr 2025 ($1,239,536) due to bulk-rebill anomaly.

3-Year Trends

A. Monthly Sales (GA4) — last 36 months

B. Monthly Connections (Activations)

Source: BigQuery. Current month (amber) is month-to-date.

C. Quarterly Connections (Activations)

Current quarter (amber) labelled "(QTD)".

D. Monthly Activations by Plan Tier — stacked

Tier order (bottom to top): Bronze, Silver, Gold, Gold+, Platinum, Diamond.

E. TCC by Plan Tier — stacked area

NIC + PIC formula at each month-end. Final point is today.

Kogan Internet Daily Report — 02 May 2026

Performance at a glance

✓ What's Working Well

⚠ What Needs Watching

Yesterday — 02 May 2026

Month to Date — 01-02 May 2026

Financial Year to Date — 01 Jul 2025 to 02 May 2026

TCC + Monthly GTV (since Jun 2023)

3-Year Trends