Kogan Internet — Daily Performance Report

Reference date 5 Aug 2026 · generated 6 Aug 2026 (Australia/Melbourne)

Performance Summary

Reference date 5 Aug 2026 · generated 6 Aug 2026 (Australia/Melbourne) · activation data through 4 Aug 2026

TCC — end of 5 Aug
21,895
YoY +11.5%MoM +1.8%
PY 19,642 · 1 mth ago 21,509
FYTD Activations
2,306
YoY +10.9%
PY 2,080
FYTD Sales (GA4)
2,098
YoY +11.5%
PY 1,881
FYTD GTV (ex-GST)
$1,716,846
YoY +3.8%
PY $1,653,260
MTD Activations
274
YoY -4.9%MoM -38.7%
PY 288 · prior mth 447
MTD GTV (ex-GST)
$130,280
YoY -56.2%MoM -63.0%
PY $297,567 · prior mth $351,842

✓ What's Working Well

  • TCC at 5 Aug is 21,895 — up 2,253 on last year (+11.5%) and up 386 on a month ago (+1.8%). The base keeps compounding.
  • FYTD activations 2,306 vs 2,080 — +226 (+10.9%) across 1 Jul – 5 Aug 2026.
  • FYTD sales (GA4) 2,098 vs 1,881 — +217 (+11.5%), tracking ahead of activations growth.
  • FYTD GTV $1,716,846 vs $1,653,260 — +$63,586 (+3.8%).
  • Yesterday's activations 81 (data date 4 Aug) vs 57 PY — +24 (+42.1%); MoM +24 (+42.1%).
  • Yesterday's sales 65 vs 49 PY — +16 (+32.7%); MoM +24 (+58.5%).
  • MTD sales 270 vs 241 PY — +29 (+12.0%), so demand into August is holding up even though activations lag.
  • Gold+ is now the volume engine — 1,659 of 2,306 FYTD activations (72%) and 189 of 274 MTD, against zero a year ago. TCC in the tier has gone 6 → 6,124 in twelve months.

⚠ What Needs Watching

  • MTD activations 274 vs 288 PY — -14 (-4.9%). Against the first five days of July (447) it is -173 (-38.7%) — July opened on an unusually strong run, so treat the MoM gap as a hard comparison rather than a collapse.
  • MTD GTV $130,280 vs $297,567 PY — −$167,288 (-56.2%). This is billing-cycle placement, not lost revenue: only invoices issued 1–5 Aug are counted and the latest invoice date loaded is 4 Aug. Full-month July GTV was $1,586,566, an all-time high.
  • FYTD disconnections 851 vs 782 PY — +69 (+8.8%). Churn is growing more slowly than the base, but it is growing.
  • Yesterday's GTV shows $0 against $70,843 PY. No invoices are loaded for 5 Aug yet (latest invoice date is 4 Aug), so this is a data-lag artefact and should not be read as a trading result.
  • MTD disconnections read 0 — the invoice-cycle method needs 45 days to confirm a churn event, so early-month figures are a floor, not a true zero.
  • Derived yesterday disconnections are negative (CY -455, MoM -397). BigQuery invoice data arrived overnight and pushed TCC above PTCC + activations. This is a data-freshness artefact of the derived formula, shown in grey rather than coloured as a win. True figures await the SQL Server source.
  • PTCC drift is worth noting — the published PTCC for 4 Aug was 21,359, but BigQuery now computes 21,895 for the same date, a 536 gap. The Google Sheet value is used deliberately for continuity with yesterday's report.

Yesterday — 5 Aug 2026

CY 5 Aug 2026 · PY 5 Aug 2025 · MoM 5 Jul 2026

YoY comparison MoM comparison
MetricCYPYYoY ΔYoY %MoM
5 Jul		MoM ΔMoM %
Sales (GA4) (3)6549+16+32.7%41+24+58.5%
Activations81
(CY reflects LAD 4 Aug)
57+24+42.1%57+24+42.1%
Disconnections (a)
(Activations + PTCC − TCC)
-45593-548-589.2%-397-58+14.6%
GTV (ex-GST)
(no invoices loaded for 5 Aug — LID 4 Aug) (b)
$0$70,843-$70,843-100.0%$201,702-$201,702-100.0%
TCC (end of period — 5 Aug)21,89519,642+2,253+11.5%21,509+386+1.8%
PTCC (previous day's published TCC — 4 Aug) (5)21,35919,678+1,681+8.5%21,055+304+1.4%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ Mtm510+51new
Gold Mtm1621-5-23.8%
Silver Mtm926-17-65.4%
Bronze Mtm310-7-70.0%
Platinum Mtm10+1new
Diamond Mtm10+1new
Total8157+24+42.1%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 81 + 21359 − 21895 = -455. PY: 57 + 19678 − 19642 = 93. MoM: 57 + 21055 − 21509 = -397. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to exceed PTCC + activations — a data-freshness artefact, shown in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(b) GTV for 5 Aug 2026 is $0 because the latest invoice date loaded in BigQuery is 4 Aug 2026. Treated as neutral, not a decline.

(5) PTCC_CY = previous day's published TCC (from the TCC Calc Google Sheet). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively (historical data is settled so BigQuery is accurate). Disconnections (yesterday) = Activations + PTCC − TCC.

TCC = NIC + PIC. NIC = invoices in the trailing month ending on the latest invoice date (LID). PIC = activations after LID minus cancellations after LID.

Month to date — 1 Aug – 5 Aug 2026

CY 1 Aug – 5 Aug 2026 · PY 1 Aug – 5 Aug 2025 · MoM 1 Jul – 5 Jul 2026

YoY comparison MoM comparison
MetricCYPYYoY ΔYoY %MoM
1 Jul – 5 Jul 2026		MoM ΔMoM %
Sales (GA4) (3)270241+29+12.0%256+14+5.5%
Activations274288-14-4.9%447-173-38.7%
Disconnections
⚠ floor (45-day lag)
038-38-100.0%94-94-100.0%
GTV (ex-GST)$130,280$297,567-$167,288-56.2%$351,842-$221,563-63.0%
TCC (end of period)21,89519,642+2,253+11.5%21,509+386+1.8%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ Mtm1890+189new
Gold Mtm5299-47-47.5%
Silver Mtm19138-119-86.2%
Bronze Mtm1244-32-72.7%
Platinum Mtm14-3-75.0%
Diamond Mtm13-2-66.7%
Total274288-14-4.9%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap rule, attributed to invoice date + 35 days). Recent periods are a floor because events need 45 days to confirm.

TCC = NIC + PIC. NIC = invoices in the trailing month ending on the latest invoice date (LID). PIC = activations after LID minus cancellations after LID.

Financial year to date — 1 Jul – 5 Aug 2026

CY 1 Jul – 5 Aug 2026 · PY 1 Jul – 5 Aug 2025

MetricCYPYYoY ΔYoY %
Sales (GA4) (3)2,0981,881+217+11.5%
Activations2,3062,080+226+10.9%
Disconnections
⚠ floor (45-day lag)
851782+69+8.8%
GTV (ex-GST)$1,716,846$1,653,260+$63,586+3.8%
TCC (end of period)21,89519,642+2,253+11.5%

Plans activated — all plans

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ Mtm1,6590+1,659new
Gold Mtm343701-358-51.1%
Silver Mtm128987-859-87.0%
Bronze Mtm98335-237-70.7%
Platinum Mtm4431+13+41.9%
Diamond Mtm3425+9+36.0%
Gold M2m01-1−100.0%
Total2,3062,080+226+10.9%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap rule, attributed to invoice date + 35 days). Recent periods are a floor because events need 45 days to confirm.

TCC = NIC + PIC. NIC = invoices in the trailing month ending on the latest invoice date (LID). PIC = activations after LID minus cancellations after LID.

TCC & monthly GTV — Jun 2023 to today

Blue line: end-of-month total connected customers (left axis). Green bars: monthly GTV ex-GST (right axis). The final point/bar is today, 6 Aug 2026 — TCC is live and GTV is month-to-date.

* Mar 25 GTV substituted with the Apr 2025 full-month figure ($1,239,536). The raw March 2025 value was $21,255,577 because of a one-off bulk-rebill event, which would otherwise flatten the whole series.

3-Year Trends

Current (in-progress) month and quarter shown in amber.

A · Monthly Sales (GA4)

B · Monthly Connections (Activations)

C · Quarterly Connections (Activations)

D · Monthly Activations by Plan Tier

E · TCC by Plan Tier

Same NIC + PIC formula as the TCC + GTV chart. 36 historical month-ends plus a live point for today. Customers are attributed to the tier of their most recent order.