Kogan Internet - Daily Performance Report

Reporting date (Yesterday): 20 Jul 2026 · Generated 21 Jul 2026 09:36 (Australia/Melbourne)
TCC (end of period)
22,038
YoY +15.2%   MoM +4.6%
FYTD Activations
1,230
YoY +4.7%
FYTD Sales (GA4)
1,134
YoY +7.4%
FYTD GTV (ex-GST)
$1,086,499
YoY +20.4%
MTD Activations
1,230
YoY +4.7%   MoM +14.3%
MTD GTV (ex-GST)
$1,086,499
YoY +20.4%   MoM +0.5%

✓ What's Working Well

  • TCC reached 22,038 at 20 Jul - up +2,915 (+15.2%) YoY vs 19,123 and +979 (+4.6%) MoM vs 21,059.
  • FYTD / MTD GTV of $1,086,499 is up +$184,337 (+20.4%) YoY (vs $902,162).
  • MTD activations of 1,230 are up +154 (+14.3%) MoM vs 1,076 and +4.7% YoY.
  • FYTD Sales (GA4) of 1,134 are up +78 (+7.4%) YoY vs 1,056.
  • Gold+ continues to dominate the plan mix, with 885 MTD activations - the single largest tier by a wide margin.

⚠ What Needs Watching

  • Yesterday GTV (CY) is $0 because invoices for 20 Jul have not yet loaded (latest invoice date is 18 Jul). This is a data-freshness lag, not a real decline; the YoY drop shown is an artefact.
  • Yesterday derived disconnections are negative (CY -616, PY -314). A negative value indicates BigQuery invoice data settled overnight so TCC_EOP exceeded PTCC + activations - a data-freshness artefact, rendered in grey and not a genuine win.
  • Yesterday activations (CY) are 19 (reflecting LAD 19 Jul due to the 1-day activation lag) vs 79 a year ago; a single settled day is volatile, so read this alongside the MTD trend.
  • MTD GTV is essentially flat MoM (+0.5% vs $1,081,111), so the YoY gain is driven by the larger base rather than recent month-on-month momentum.
YoY    MoM
MetricCY
20 Jul		PY
20 Jul		YoY ΔYoY %MoM (20 Jun)MoM ΔMoM %
Sales (GA4) (3)8433+51+154.5%53+31+58.5%
Activations (CY reflects LAD 19 Jul)1979-60-75.9%99-80-80.8%
Disconnections (a) (Activations + PTCC - TCC)-616-314-302+96.2%217-833-383.9%
GTV (ex-GST)$0$97,834$-97,834-100.0%$71,924$-71,924-100.0%
TCC (end of period - 20 Jul)22,03819,123+2,915+15.2%21,059+979+4.6%
PTCC (previous day - 19 Jul) (5)21,40318,730+2,673+14.3%21,177+226+1.1%

(3) Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.

(a) Disconnections derived formula: Activations + PTCC - TCC. CY: 19 + 21403 - 22038 = -616. PY: 79 + 18730 - 19123 = -314. MoM: 99 + 21177 - 21059 = 217. PTCC (CY) from Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled). A negative result is a data-freshness artefact (grey). True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).

(5) PTCC_CY = previous day's published TCC (TCC Calc Google Sheet). PTCC_PY and PTCC_MoM from BigQuery (report_date = YEST_PY-1 and MOM_YEST-1; settled data). Disconnections (yesterday) = Activations + PTCC - TCC.

Plans activated - all plans (Yesterday, CY reflects LAD 19 Jul)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM150+15new
Gold MTM221-19-90.5%
Bronze MTM116-15-93.8%
Platinum MTM12-1-50.0%
Silver MTM038-38-100.0%
Diamond MTM02-2-100.0%
Total1979-60-75.9%
YoY    MoM
MetricCY
1-20 Jul 2026		PY
1-20 Jul 2025		YoY ΔYoY %MoM (1-20 Jun 2026)MoM ΔMoM %
Sales (GA4) (3)1,1341,056+78+7.4%1,107+27+2.4%
Activations1,2301,175+55+4.7%1,076+154+14.3%
Disconnections ⚠ floor (45-day lag)311458-147-32.1%610-299-49.0%
GTV (ex-GST)$1,086,499$902,162+$184,337+20.4%$1,081,111+$5,388+0.5%
TCC (end of period)22,03819,123+2,915+15.2%21,059+979+4.6%

(3) Sales from GA4. Disconnections use invoice-cycle churn with a 45-day lag (recent periods are a floor and will rise as data settles).

Plans activated - all plans (MTD)

PlanCY activationsPY activationsYoY ΔYoY %
Gold+ MTM8850+885new
Gold MTM174388-214-55.2%
Silver MTM68560-492-87.9%
Bronze MTM58188-130-69.1%
Platinum MTM2723+4+17.4%
Diamond MTM1816+2+12.5%
Total1,2301,175+55+4.7%

FY2026 has just begun (1 Jul), so FYTD figures currently equal MTD.

MetricCY
1-20 Jul 2026		PY
1-20 Jul 2025		YoY ΔYoY %
Sales (GA4) (3)1,1341,056+78+7.4%
Activations1,2301,175+55+4.7%
Disconnections ⚠ floor (45-day lag)311458-147-32.1%
GTV (ex-GST)$1,086,499$902,162+$184,337+20.4%
TCC (end of period)22,03819,123+2,915+15.2%

(3) Sales from GA4. All other metrics from BigQuery.

TCC (line) & Monthly GTV ex-GST (bars)

Blue line = end-of-month TCC (orange point = today). Green bars = monthly GTV ex-GST (orange = current month-to-date). Mar 25* substitutes the Mar-2025 bulk-rebill anomaly ($21.26M) with the Apr-2025 full-month GTV ($1.24M) for a like-for-like view.

1 · Monthly Sales (GA4)

2 · Monthly Connections (Activations)

3 · Quarterly Connections (Activations)

4 · Monthly Activations by Plan Tier

5 · TCC by Plan Tier