Kogan Internet Daily Report

Performance Summary Yesterday MTD FYTD TCC + GTV Chart 3-Year Trends

Performance Summary — 17 Aug 2026

TCC (end of period)

23,016

YoY +14.2%MoM +4.1%

FYTD Activations

2,987

YoY +11.0%

FYTD Sales (GA4)

2,784

YoY +13.5%

FYTD GTV (ex-GST)

$2,562,206

YoY +16.7%

MTD Activations

955

YoY +6.3%MoM -17.9%

MTD GTV (ex-GST)

$975,639

YoY +16.1%MoM -4.7%

✓ What’s Working Well

TCC hit a record 23,016 as at 17 Aug — +2,868 (+14.2%) YoY vs 20,148, and +912 (+4.1%) MoM vs 22,104. Highest closing base in the three-year series.
FYTD GTV $2,562,206 vs $2,196,112 PY — +366,093 (+16.7%). Revenue is growing faster than the connection base, so ARPU mix is working.
FYTD activations 2,987 vs 2,690 PY — +297 (+11.0%).
FYTD sales (GA4) 2,784 vs 2,453 PY — +331 (+13.5%), closely tracking activations.
Yesterday sales 75 vs 16 PY (+368.8%) and 49 a month ago (+53.1%) — a strong single-day order intake.
MTD GTV $975,639 vs $840,419 PY — +135,220 (+16.1%), despite invoice data only being settled to 14 Aug.
MTD disconnections 146 vs 379 PY — -233 (-61.5%) on the invoice-cycle measure (a floor on both sides, so directionally favourable rather than exact).
Gold+ now carries the book: 667 of 955 MTD activations (69.8%) and 6,933 of the TCC base. The tier did not exist a year ago.

⚠ What Needs Watching

Yesterday activations 26 (data date 16 Aug — LAD) vs 51 PY (-49.0%) and 65 a month ago (-60.0%). 16 Aug was a Sunday, so a soft print is expected, but the YoY gap is wide.
MTD activations 955 are running -208 (-17.9%) behind the equivalent period of July (1,163). July was an exceptionally strong month, but the month-on-month step down is real.
MTD GTV is -47,803 (-4.7%) MoM ($975,639 vs $1,023,443 for 1–17 Jul). This is a billing-cycle timing effect — invoices are only settled through 14 Aug — not a revenue decline.
Derived yesterday disconnections resolve to 0 for CY, PY and MoM. Because TCC is reconstructed as PTCC + activations from the same BigQuery snapshot, the formula nets to zero. Treat as not-meaningful rather than a genuine zero-churn day — true figures pending the SQL Server source. (Data-freshness caveat: overnight invoice arrivals can push TCC_EOP above PTCC + activations, producing a nil or negative result.)
Disconnections on MTD and FYTD are a floor, not a true count — the invoice-cycle method needs a 45-day settlement window, so the most recent ~6 weeks of churn is structurally understated on both CY and PY.
Yesterday GTV is $0 across CY, PY and MoM. No invoices were issued 15–17 Aug; the latest invoice date is 14 Aug. Daily GTV is not a usable signal on this tab.
Silver has collapsed: 57 MTD activations vs 411 PY (-86.1%). Expected given the Gold+ migration, but worth monitoring the blended ARPU and any churn concentration in the legacy Silver base (8,068 connections).
FYTD disconnections 1,058 vs 1,123 PY (-5.8%) — improved, but on a base that is 14% larger, so the absolute churn load is roughly flat.

Yesterday — 17 Aug 2026 (vs 17 Aug 2025 PY · vs 17 Jul 2026 prior month)

Year-on-year (YoY)Month-on-month (MoM)

Metric	CY	PY	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (new orders)⁽³⁾	75	16	+59	+368.8%	49	+26	+53.1%
Activations	26(CY reflects LAD 16 Aug)	51	-25	-49.0%	65	-39	-60.0%
Disconnections^(a)(Activations + PTCC − TCC)	0	0	0	N/A	0	0	N/A
GTV (ex-GST)(no invoices issued 15–17 Aug; latest invoice date 14 Aug)	$0	$0	$0	N/A	$0	$0	N/A
TCC (end of period — 17 Aug)	23,016	20,148	+2,868	+14.2%	22,104	+912	+4.1%
PTCC (previous day’s published TCC — 16 Aug)⁽⁵⁾	22,990	20,097	+2,893	+14.4%	22,039	+951	+4.3%

Plans activated — all plans (16 Aug vs 17 Aug)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	19	0	+19	new
Bronze MTM	3	7	-4	-57.1%
Gold MTM	2	21	-19	-90.5%
Silver MTM	1	20	-19	-95.0%
Platinum MTM	1	1	0	+0.0%
Diamond MTM	0	2	-2	−100.0%
Total	26	51	-25	-49.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
^(a) Disconnections derived formula: Activations + PTCC − TCC. CY: 26 + 22990 − 23016 = 0. PY: 51 + 20097 − 20148 = 0. MoM: 65 + 22039 − 22104 = 0. PTCC (CY) from the Google Sheet; PTCC (PY) and PTCC (MoM) from BigQuery (settled historical data). A nil or negative result indicates BigQuery invoice data arrived overnight causing TCC_EOP to meet or exceed PTCC + activations — this is a data-freshness artefact, not a genuine zero-churn day, so it is rendered in neutral grey. True figures pending SQL Server source ([KOG_DATAWAREHOUSE].[VHA].[T_KGN_INTERNET_TOTALS_DAILY_HISTORY]).
⁽⁵⁾ PTCC_CY = previous day’s published TCC (from Google Sheet: TCC Calc). PTCC_PY and PTCC_MoM computed from BigQuery using report_date = YEST_PY−1 and MOM_YEST−1 respectively. Disconnections (yesterday) = Activations + PTCC − TCC.
Activations carry a one-day data lag; CY uses the Latest Activation Date (LAD = 16 Aug 2026).

Month to Date — 1–17 Aug 2026 (vs 1–17 Aug 2025 PY · vs 1–17 Jul 2026 prior month)

Year-on-year (YoY)Month-on-month (MoM)

Metric	CY	PY	YoY Δ	YoY %	MoM (prior month)	MoM Δ	MoM %
Sales (new orders)⁽³⁾	956	813	+143	+17.6%	966	-10	-1.0%
Activations	955	898	+57	+6.3%	1,163	-208	-17.9%
Disconnections⚠ floor (45-day lag)	146	379	-233	-61.5%	558	-412	-73.8%
GTV (ex-GST)(invoices settled to 14 Aug)	$975,639	$840,419	+$135,220	+16.1%	$1,023,443	$-47,803	-4.7%
TCC (end of period)	23,016	20,148	+2,868	+14.2%	22,104	+912	+4.1%

Plans activated — all plans (MTD)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	667	0	+667	new
Gold MTM	154	313	-159	-50.8%
Silver MTM	57	411	-354	-86.1%
Bronze MTM	57	147	-90	-61.2%
Platinum MTM	12	15	-3	-20.0%
Diamond MTM	8	12	-4	-33.3%
Total	955	898	+57	+6.3%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
Disconnections use invoice-cycle churn (LEAD on customer invoice dates, 45-day gap threshold, attributed to invoice date + 35 days). The 45-day settlement window means the most recent weeks are structurally understated on both CY and PY — treat as a floor.

Financial Year to Date — 1 Jul–17 Aug 2026 (vs 1 Jul–17 Aug 2025 PY)

Metric	CY	PY	YoY Δ	YoY %
Sales (new orders)⁽³⁾	2,784	2,453	+331	+13.5%
Activations	2,987	2,690	+297	+11.0%
Disconnections⚠ floor (45-day lag)	1,058	1,123	-65	-5.8%
GTV (ex-GST)	$2,562,206	$2,196,112	+$366,094	+16.7%
TCC (end of period)	23,016	20,148	+2,868	+14.2%

Plans activated — all plans (FYTD)

Plan	CY activations	PY activations	YoY Δ	YoY %
Gold+ MTM	2,137	0	+2,137	new
Gold MTM	445	915	-470	-51.4%
Silver MTM	166	1,260	-1,094	-86.8%
Bronze MTM	143	438	-295	-67.4%
Platinum MTM	55	42	+13	+31.0%
Diamond MTM	41	34	+7	+20.6%
Gold M2M	0	1	-1	−100.0%
Total	2,987	2,690	+297	+11.0%

⁽³⁾ Sales sourced from GA4 (Ecommerce purchases: Item name report). All other metrics from BigQuery.
⁽⁴⁾ GTV anomaly adjustment (March 2025 bulk-rebill, raw $21.26M) is not applied this run — no comparison period in FY27 to date covers March 2025. The adjustment remains active for the TCC + GTV chart.
FYTD = 1 July of the financial year containing the report date, through the report date, inclusive.

TCC + GTV — monthly trend

Blue line = end-of-month TCC (left axis); green bars = monthly GTV ex-GST (right axis). The final point/bar (orange) is today, 18 Aug 2026 — TCC as at the latest available data and month-to-date GTV.
* Mar 25: the raw March 2025 GTV of $21,255,577 reflects a one-off bulk-rebill event. It has been substituted with the April 2025 full-month GTV ($1,239,536) to keep the series comparable.

3-Year Trends

The monthly sales state file was not present on this sandbox and has been re-bootstrapped. Chart A currently shows 2 real GA4 months (Nov 2023 and Aug 2026 MTD); the remainder are BigQuery activation estimates that will be replaced with real GA4 figures at one month per daily run.

A · Monthly Sales (GA4) — last 37 months

34/37 months populated · Nov 2023+ from real GA4 once backfilled, with BigQuery × 0.93 estimates as a stop-gap (light blue). Dark blue = real GA4 actuals. Current month (amber) is GA4 MTD through 17 Aug 2026. One additional month is backfilled with real GA4 data each daily run.

B · Monthly Connections (Activations) — last 36 months

Source: BigQuery (fct_kogan_nbn_orders, NbnActivationDate). Current month (amber) is partial, through 16 Aug 2026.

C · Quarterly Connections (Activations)

Source: BigQuery. The final bar (amber) is the quarter to date.

D · Monthly Activations by Plan Tier

Stacked by tier. Gold+ launched September 2025 and now accounts for roughly 70% of monthly activations, displacing Silver and Gold.

E · TCC by Plan Tier

Stacked area, same NIC + PIC formula as the TCC + GTV chart. 36 historical month-ends plus a final ‘Today’ point. Shows the Silver base declining while Gold+ scales.

Kogan Internet — Daily Performance Report